Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: cabi, LLC

Location: Long Beach, California

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: 2026-08-11

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Translate brand and campaign strategies into polished, on-brand design systems and assets across digital, social, print, and site experiences.

• Own and maintain cabi's Figma design systems and templates to ensure efficient, consistent, and scalable design production.

• Uphold brand and typographic standards across all creative output, ensuring adherence to established guidelines.

• Partner closely with the Art Director to bring seasonal concepts to life with a high level of craft and independence.

📝 Enhancement Note: This role is for a Senior Graphic Designer with a strong emphasis on brand systems and digital design execution within a fashion retail context. The focus on Figma design systems and maintaining brand integrity suggests a need for meticulous attention to detail and a proactive approach to design infrastructure.

📈 Primary Responsibilities

• Design and execute high-quality creative assets for email, website, social media, print collateral, and campaign materials, working from creative briefs and brand direction.

• Build, maintain, and evolve cabi's Figma design systems and templates (e.g., ads, email, site layouts) to enhance design production efficiency and consistency.

• Own and enforce cabi's brand guidelines, ensuring correct application of typography, color, layout, and imagery across all creative deliverables.

• Collaborate directly with the Art Director to translate seasonal concepts and photoshoot assets into finalized, channel-ready design executions.

• Provide creative and technical guidance to junior designers, reviewing their work for brand consistency, quality, and craft before finalization.

• Engage in cross-functional collaboration with Copy, Social, Production, and Marketing teams to ensure design efforts align with broader campaign and content strategies.

• Effectively manage multiple design projects concurrently, prioritizing tasks to meet campaign and content calendar deadlines.

• Proactively research and integrate current design trends, typography advancements, and platform best practices to bring innovative visual solutions to cabi.

• Perform all other duties as assigned or as the situation requires to support the Creative team's objectives.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution, strategic ownership of design systems, and leadership/mentorship. The emphasis on cross-functional collaboration and deadline management is critical for success in a fast-paced creative environment like fashion retail.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred; equivalent professional experience will be considered.

Experience: 5-8 years of dedicated graphic design experience, with a strong preference for experience within the fashion, lifestyle, or consumer brand sectors.

Required Skills:

• Expert-level proficiency in Figma for design system development and asset creation.

• Advanced mastery of the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proven experience in building and maintaining comprehensive brand systems and design templates.

• Deep understanding of typography, layout principles, and brand consistency application at scale.

• Demonstrated ability to work independently from creative briefs and deliver high-quality results with minimal oversight.

• Strong portfolio showcasing brand systems work, template/UI design, and cross-channel creative execution.

• Excellent organizational and project management skills, with the ability to manage multiple deadlines in a fast-paced environment. Preferred Skills:

• Experience in UI/UX design principles related to web and digital platforms.

• Familiarity with social media content creation and best practices for visual storytelling.

• Experience in print design production and pre-press processes.

• Ability to mentor and provide constructive feedback to junior design team members.

• Knowledge of current fashion and lifestyle design trends.

📝 Enhancement Note: The required skills emphasize technical proficiency in core design software (Figma, Adobe Creative Suite) and a strategic understanding of brand systems and typography. The experience level and portfolio requirements indicate a need for a candidate who can operate with autonomy and contribute significantly to the brand's visual identity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a robust understanding of brand systems and their application across various channels, including digital, social, and print.

• Showcase examples of well-structured Figma design systems, including components, styles, and reusable templates.

• Present case studies that highlight the process of translating creative briefs into cohesive campaign assets.

• Include examples of UI design or website/email template work that emphasizes user experience and brand consistency.

• Provide evidence of maintaining and enforcing brand guidelines through design execution. Process Documentation:

• Illustrate your approach to designing and maintaining scalable design systems and templates within Figma.

• Detail your methodology for ensuring brand consistency and upholding typographic standards across diverse creative projects.

• Explain your process for collaborating with Art Directors and cross-functional teams to bring campaign concepts to fruition.

• Describe how you manage project timelines and prioritize tasks in a dynamic, deadline-driven environment.

📝 Enhancement Note: A strong portfolio is crucial for this role. It should not only display aesthetic capabilities but also demonstrate a strategic approach to design systems, process efficiency through templating, and a deep understanding of brand stewardship. The ability to articulate the "how" and "why" behind design decisions in the portfolio is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers in the Long Beach, California area with 5-8 years of experience, the estimated salary range is approximately $85,000 - $110,000 annually. This estimate considers the demand for specialized skills in Figma and brand systems within creative roles.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO), including vacation days, sick leave, and holidays.

• Retirement savings plan (e.g., 401(k)) with potential company match.

• Employee discount on cabi apparel and accessories.

• Opportunities for professional development and continuing education in design.

• Potential for hybrid work arrangements or flexible scheduling, though the role is primarily on-site.

Working Hours: Standard full-time work schedule, typically 40 hours per week. While the role is on-site, occasional flexibility may be required to meet project deadlines.

📝 Enhancement Note: Salary is estimated based on industry standards for a Senior Graphic Designer in Long Beach, CA, considering the specified experience level and the advanced skill set required (Figma, Brand Systems). Benefits are typical for full-time roles in the US retail/fashion industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail (Women's Apparel)

Company Size: While specific numbers for cabi, LLC are not provided, the description suggests a growing company with a significant operational footprint and a focus on personal connection. The mention of "Stylists" implies a direct-to-consumer model with a network of independent sales representatives.

Founded: cabi was founded in 2002, indicating a company with established market presence and a history of evolving within the fashion industry.

Team Structure:

• The Creative team is likely composed of various specialists, including Art Directors, Graphic Designers, Copywriters, and potentially Social Media Managers or Content Creators.

• The Senior Graphic Designer will report to an Art Director and collaborate closely with other designers and marketing professionals.

• Cross-functional collaboration is emphasized, particularly with Copy, Social, Production, and Marketing departments, highlighting a team-oriented approach to campaign execution. Methodology:

• Data-Driven Design: Utilizing campaign performance data and market trends to inform design decisions and optimize visual communication.

• Brand-Centric Workflow: Prioritizing brand consistency and strategic alignment in all design outputs, guided by established brand guidelines and seasonal concepts.

• Efficiency Through Systems: Leveraging Figma design systems and templates to streamline production, ensuring scalability and consistency across the team's work.

Company Website: https://www.cabionline.com/

📝 Enhancement Note: The company culture is described as collaborative, entrepreneurial, and people-first, with a mission to empower women. This context is important for understanding the team dynamics and the emphasis on meaningful connections within the business model.

📈 Career & Growth Analysis

Operations Career Level: This position is a Senior Graphic Designer role, indicating a mid-to-senior level professional with significant experience and a degree of autonomy. It requires not only strong design execution skills but also the ability to manage design systems, provide guidance, and contribute strategically to brand representation.

Reporting Structure: The Senior Graphic Designer will likely report directly to an Art Director within the Creative department. They will collaborate with peers in marketing, social media, and production, and may provide direction or mentorship to junior designers.

Operations Impact: The Senior Graphic Designer's work directly impacts cabi's brand perception, customer engagement, and campaign effectiveness. By ensuring visual consistency and high-quality creative assets across all touchpoints, they contribute to building brand loyalty, driving sales, and reinforcing the company's mission and values. Their ownership of design systems also contributes to operational efficiency within the creative department.

Growth Opportunities:

• Specialization: Potential to deepen expertise in areas like UI/UX design, motion graphics, or brand strategy within the fashion industry.

• Leadership: Opportunity to move into an Art Director role, managing creative projects and leading design teams, or taking on lead responsibility for specific brand initiatives.

• Mentorship: Further development of leadership and coaching skills through guiding junior designers.

• Strategic Contribution: Increased involvement in shaping the brand's visual direction and contributing to broader marketing and product strategies.

📝 Enhancement Note: The growth trajectory for a Senior Graphic Designer at cabi likely involves increasing strategic input, leadership responsibilities, and specialization within the fashion retail creative space. The emphasis on brand systems suggests a path towards more architectural roles in design infrastructure.

🌐 Work Environment

Office Type: The role is on-site in Long Beach, California, indicating a traditional office environment. This setting is conducive to in-person collaboration, spontaneous brainstorming, and direct mentorship.

Office Location(s): Long Beach, California. This location offers access to a vibrant business community and a significant talent pool within the greater Los Angeles area. Specific details regarding office accessibility, amenities, or public transport links would need to be confirmed.

Workspace Context:

• Collaborative Atmosphere: The described culture suggests an environment that encourages teamwork, open communication, and shared creative energy.

• Tools and Technology: Expect access to industry-standard design software and hardware, including high-performance computers and potentially large-format displays for design review. The explicit mention of Figma indicates its central role in the design workflow.

• Team Interaction: Opportunities for daily interaction with fellow designers, Art Directors, and cross-functional marketing team members, fostering a dynamic and interactive work setting.

Work Schedule: A standard 40-hour work week is typical for an on-site role. While flexibility may be available, the primary expectation is adherence to regular business hours to facilitate team collaboration and project continuity.

📝 Enhancement Note: The on-site nature of this role in Long Beach suggests a traditional office setup that prioritizes team synergy and direct collaboration, crucial for creative roles that benefit from real-time feedback and idea exchange.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output against the role requirements. Focus on showcasing Figma expertise and brand systems work.

• Hiring Manager/Art Director Interview: A discussion about your experience, design philosophy, approach to brand systems, and how you handle creative briefs and collaborative projects. Be prepared to walk through specific portfolio pieces.

• Design Challenge/Portfolio Presentation: You may be asked to complete a design exercise or present a detailed walkthrough of your portfolio, focusing on specific projects that demonstrate your capabilities in brand consistency, template design, and cross-channel execution.

• Cross-Functional Team Interviews: Meetings with members from Marketing, Social, or Production teams to assess collaboration style and understanding of broader campaign goals.

• Final Interview: A concluding conversation, potentially with senior leadership, to discuss cultural fit and long-term potential.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest projects that directly align with the job description, emphasizing brand systems, Figma proficiency, and cross-channel execution.

• Tell a Story: For each project, explain the brief, your process, the challenges you faced, your solutions, and the measurable impact (if possible). Highlight your role, especially in team projects.

• Highlight Figma & Brand Systems: Dedicate specific sections or case studies to your experience with Figma design systems, template creation, and brand guideline adherence.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups.

• Tailor to cabi: Research cabi's current branding and campaigns. If possible, subtly tailor your presentation to resonate with their aesthetic and mission.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and constraints.

• Focus on Process: Demonstrate your thought process, not just the final output. Explain your design decisions and how they address the brief.

• Brand Consistency: If the challenge involves a brand, ensure your execution stays true to its established identity.

• Time Management: Practice working within a set timeframe and be prepared to present your work concisely.

📝 Enhancement Note: The interview process will heavily scrutinize your portfolio, particularly your ability to manage and develop design systems in Figma and maintain brand integrity. Be prepared to articulate your process and demonstrate your strategic thinking beyond just visual aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for building, maintaining, and evolving design systems, templates, and collaborative design workflows. Expect advanced usage for component libraries, auto-layout, and prototyping.

• Adobe Creative Suite:

  • Adobe Photoshop: For image editing, manipulation, and creation of digital assets.
  • Adobe Illustrator: For vector graphics, logo work, and detailed illustrations.
  • Adobe InDesign: For layout design, particularly for print collateral and multi-page documents.

Analytics & Reporting:

• While not explicitly listed, familiarity with web analytics tools (e.g., Google Analytics) and social media analytics platforms would be beneficial for understanding campaign performance and informing design choices.

• Proficiency in creating visually appealing dashboards or reports to present design impact could be an advantage. CRM & Automation:

• Not directly applicable to the Senior Graphic Designer role, but understanding how design assets are deployed through marketing automation platforms (e.g., email marketing tools) or CRM integrations for customer journeys is helpful.

📝 Enhancement Note: Figma proficiency is a paramount requirement for this role, indicating a modern design workflow centered on scalable systems and efficient collaboration. A strong command of the Adobe Creative Suite remains foundational for high-quality graphic design output.

👥 Team Culture & Values

Operations Values:

• Connection: A core value for cabi, emphasizing building relationships with Stylists and clients, which translates to creating visually engaging and personable brand communications.

• Empowerment: Supporting women to express themselves and thrive, meaning designs should be inspiring, confidence-boosting, and reflective of individuality.

• Purpose-Driven: Aligning creativity with the company's mission to lift women up, ensuring design contributes positively to the brand's narrative.

• Entrepreneurial Spirit: Encouraging innovation, initiative, and a proactive approach to problem-solving within the creative process.

• Collaboration: Working effectively across teams to achieve shared goals and deliver integrated campaigns.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with Copy, Social, Production, and Marketing teams, suggesting a communicative and integrated approach to campaign development.

• Feedback-Oriented: A culture that likely encourages constructive feedback to ensure the highest quality and brand consistency, especially with the Art Director and potentially junior designers.

• Knowledge Sharing: Encouraging the sharing of design trends, best practices, and learnings from campaign performance to foster continuous improvement within the creative team.

📝 Enhancement Note: The emphasis on connection, empowerment, and purpose suggests that designers are expected to create work that resonates emotionally and aligns with cabi's mission. The collaborative style is key to ensuring a unified brand message across all marketing efforts.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining strict brand guidelines while also introducing fresh, trend-aware visual concepts to keep the brand relevant.

• Scalability of Design Systems: Ensuring Figma design systems are robust, user-friendly, and effectively adopted by the entire creative team for maximum efficiency.

• Managing Multiple Stakeholders and Deadlines: Juggling priorities from various departments and meeting tight campaign deadlines in a fast-paced retail environment.

• Translating Seasonal Concepts: Effectively visualizing abstract seasonal themes and photoshoot aesthetics into concrete, channel-specific design assets.

Learning & Development Opportunities:

• Advanced Figma Training: Deepening expertise in Figma's advanced features, design system management, and collaborative workflows.

• Brand Strategy Workshops: Gaining a deeper understanding of cabi's overall brand strategy and how design contributes to its long-term vision.

• Industry Trend Immersion: Staying ahead of design trends in fashion, lifestyle, and digital marketing through conferences, webinars, and industry publications.

• Mentorship Development: Honing leadership and coaching skills by guiding and providing feedback to junior designers.

📝 Enhancement Note: The challenges presented are typical for senior creative roles in dynamic industries, requiring a blend of technical skill, strategic thinking, and strong interpersonal abilities. Growth opportunities focus on deepening specialized skills and expanding leadership capabilities.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building or evolving a design system in Figma for a fashion brand like cabi, considering scalability and ease of use for multiple designers?" (Focus on process, component structure, and adoption strategy.)

• "Describe a time you had to translate a complex seasonal concept or photoshoot into a cohesive set of cross-channel marketing assets. What was your process?" (Highlight your creative problem-solving and execution.)

• "How do you ensure brand consistency across a wide range of creative outputs, especially when working with multiple designers or external partners?" (Emphasize your understanding of brand guidelines and quality control.) Company & Culture Questions:

• "Based on your research, how do you see your design approach aligning with cabi's mission to empower women?" (Connect your values and design philosophy to the company's core purpose.)

• "Describe your experience working in a collaborative, fast-paced creative environment. How do you manage feedback and differing opinions?" (Showcase your teamwork and communication skills.)

• "How do you stay current with design trends in the fashion and lifestyle industries, and how would you bring that innovation to cabi while respecting brand guidelines?" (Demonstrate your awareness and strategic application of trends.) Portfolio Presentation Strategy:

• Focus on Figma & Brand Systems: Dedicate a significant portion of your presentation to showcasing your Figma design system work and examples of how you've maintained brand consistency.

• Quantify Impact (if possible): For any campaign work, try to include metrics (e.g., engagement rates, conversion lift) that demonstrate the effectiveness of your designs.

• Explain Your Role: Clearly articulate your specific contributions, especially in team projects.

• Showcase Process: Walk through your thought process, from brief interpretation to final execution, highlighting problem-solving and decision-making.

• Prepare for Q&A: Anticipate questions about your design choices, technical skills, and collaboration style.

📝 Enhancement Note: Interview preparation should heavily emphasize your practical experience with Figma for design systems and your strategic approach to brand stewardship. Be ready to articulate your process and demonstrate how you contribute to both creative excellence and operational efficiency.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided Greenhouse link.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest work in Figma, brand systems development, and cross-channel creative execution relevant to fashion or lifestyle brands. Ensure it's easily accessible and well-organized.

• Resume Optimization: Tailor your resume to highlight 5-8 years of relevant experience, expert proficiency in Figma and Adobe Creative Suite, and any experience in brand guideline enforcement or design system management. Use keywords from the job description.

• Prepare Your Narrative: Be ready to discuss your design process, your approach to brand consistency, and how you manage projects and collaborate with teams. Prepare specific examples from your portfolio to illustrate these points.

• Research cabi: Understand their brand, target audience, current campaigns, and company mission. This will help you tailor your application and interview responses to demonstrate cultural fit and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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