Senior Game UI Designer

📍 Job Overview

Job Title: Senior Game UI Designer

Company: BrainRocket

Location: Belgrade, Serbia

Job Type: Full-Time

Category: Game Design / UI/UX

Date Posted: April 21, 2026

Experience Level: Senior (5-10 years estimated)

Remote Status: On-site

🚀 Role Summary

• Drive the creation of high-fidelity game UI visuals and interactive elements that align with product vision and art direction.

• Ensure visual consistency and adherence to established UI styles across all game screens and platforms.

• Develop production-ready UI assets, including layouts, states, and detailed specifications for seamless implementation by development teams.

• Collaborate closely with game developers, animators, VFX artists, and sound designers to achieve accurate and impactful UI implementation.

• Design and support UI animations, microinteractions, and visual feedback systems to enhance player experience and engagement.

📝 Enhancement Note: This role is explicitly stated as office-based in Belgrade, Serbia, with relocation assistance offered for international candidates. The estimated experience level is derived from the "Senior" title and the breadth of responsibilities, suggesting a need for significant prior game UI design expertise.

📈 Primary Responsibilities

• Conceptualize and design compelling user interfaces for games, translating product vision and art direction into tangible visual assets.

• Maintain and expand existing UI style guides, ensuring a cohesive and branded user experience throughout the game.

• Produce comprehensive UI asset packages, including detailed specifications, for efficient integration by the engineering team.

• Act as a key liaison between the design and development teams, providing clear communication and support for UI implementation.

• Design and articulate requirements for UI animations, transitions, and dynamic visual feedback mechanisms that enhance user interaction and comprehension.

• Develop clear and concise creative briefs for supporting disciplines such as motion design, VFX, and sound, to ensure integrated and high-quality UI elements.

• Manage workload effectively, providing accurate time estimates for UI design tasks and consistently meeting project deadlines.

📝 Enhancement Note: The responsibilities emphasize a blend of creative UI asset creation and cross-functional collaboration, typical for a Senior Game UI Designer role. The need to prepare "production-ready UI assets" and collaborate with developers highlights the practical, implementation-focused nature of the position.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Digital Art, Human-Computer Interaction, or a related field is typically expected for senior roles in design. Equivalent practical experience will also be considered.

Experience: A minimum of 5-10 years of direct experience specifically in game UI design as a UI Artist.

Required Skills:

• Proven track record in creating high-quality game UI visuals across various genres and art styles (casual, stylized, semi-realistic, etc.).

• Exceptional understanding of visual composition, typography, color theory, and visual hierarchy principles as applied to user interfaces.

• Demonstrated experience in producing production-ready UI assets, including detailed layouts, states, and specifications for game development.

• Solid grasp of UI states, responsive design principles, and maintaining visual consistency across diverse screen resolutions and platforms.

• Experience working effectively with both internal cross-functional teams and external outsourced studios.

• Foundational knowledge of UI animation principles, including microinteractions, transitions, and visual feedback mechanisms.

Preferred Skills:

• Familiarity with AI tools for UI workflows, such as reference generation and ideation.

• Basic understanding of User Experience (UX) principles, including game flows, usability testing, and player behavior analysis.

• Experience in creating or supporting interactive prototypes for UI testing and validation.

• Proven experience working on live products and contributing to iterative improvements based on player feedback and data.

• Awareness of technical constraints within game engines and specific UI implementation considerations.

📝 Enhancement Note: The "Would be a plus" section directly translates to preferred skills. The "Strong experience" and "Ability to work fast without sacrificing quality" for the required skills section indicate a need for experienced professionals who can balance speed with high standards, common in the dynamic iGaming and Fintech sectors BrainRocket serves.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a range of game UI design projects, demonstrating versatility in visual styles and problem-solving.

• Specific examples of production-ready UI assets, including detailed mockups, state variations, and asset specifications.

• Case studies or project breakdowns that illustrate the design process from concept to implementation, highlighting collaboration with developers.

• Visualizations of UI animations, microinteractions, and feedback elements to showcase dynamic design capabilities.

Process Documentation:

• Documentation demonstrating workflow for creating and organizing UI asset libraries.

• Examples of how UI design specifications were communicated to development teams to ensure accurate implementation.

• Case studies or project examples that showcase iterative design processes and improvements made to live products.

• Explanation of how UI design considerations were balanced with technical constraints and performance requirements.

📝 Enhancement Note: For a Senior Game UI Designer role, a robust portfolio is paramount. The emphasis on "production-ready UI assets" and "collaboration with developers" suggests that the hiring team will look for evidence of practical application and the ability to integrate designs seamlessly into the game development pipeline.

💵 Compensation & Benefits

Salary Range: For a Senior Game UI Designer in Belgrade, Serbia, with an estimated 5-10 years of experience, the typical salary range is approximately €35,000 - €55,000 annually. This estimate is based on regional salary benchmarks for experienced design professionals in the tech and gaming sectors, considering the cost of living in Belgrade and the company's stated commitment to competitive compensation.

Benefits:

• Modern office in New Belgrade: Access to a contemporary and well-equipped workspace designed for collaboration and productivity.

• 24 vacation days annually: Generous paid time off for rest and rejuvenation.

• 6 sick days without a medical certificate: Flexibility for personal well-being.

• Premium Health Insurance: Comprehensive coverage up to €5,000 annually, ensuring access to quality healthcare.

• Special occasion gifts: Tokens of appreciation for significant life events such as birthdays, weddings, and the birth of a child.

• Learning & Development budget: Financial support for professional growth through conferences, courses, and certifications relevant to UI/UX and game design.

• Corporate events: Regular team-building activities, parties, and international events to foster camaraderie and company culture.

• Career growth opportunities: Clear pathways for advancement within a rapidly expanding global company.

• Relocation package for international candidates: Comprehensive support for individuals relocating to Serbia for the position.

• Sports package: Access to fitness facilities and activities through a FitPass membership.

• Language classes: Company-covered Serbian and English language courses to aid integration and communication.

Working Hours: Standard full-time working hours, estimated at 40 hours per week, with potential for flexibility given the company's emphasis on fast-paced delivery and innovative culture.

📝 Enhancement Note: The salary range is an estimation based on typical market rates for senior-level design roles in Belgrade, Serbia. The benefits package is extensive and detailed in the job description, highlighting BrainRocket's investment in employee well-being and professional development, which is a strong draw for senior talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: BrainRocket operates across Fintech, iGaming, and Marketing technology sectors, creating end-to-end tech products. This diverse industry focus suggests a dynamic, fast-paced environment driven by innovation and market responsiveness, particularly in areas requiring rapid iteration and user engagement.

Company Size: With approximately 1,300 employees, BrainRocket is a significant global company. This size indicates a structured organization with established processes but also enough agility to maintain an ambitious and innovative culture. For operations professionals, this means opportunities for impact within defined structures and potential for cross-departmental visibility.

Founded: While the founding year is not explicitly stated, the company's rapid expansion across multiple countries (Cyprus, Malta, Portugal, Poland, Serbia) implies a relatively young but highly growth-oriented organization that prioritizes speed and effectiveness.

Team Structure:

• The UI design team is likely part of a larger product development or creative department, working in close proximity to game developers, product managers, and potentially QA testers.

• Reporting structures would typically involve a lead UI/UX designer or a creative director, with senior designers expected to mentor junior members and contribute to team strategy.

Methodology:

• Data-driven decision-making: Given the company's involvement in iGaming and Fintech, there's a strong emphasis on data analytics to understand player behavior, optimize conversion rates, and refine user flows.

• Agile development: The mention of launching "fast" and shaping formats suggests an agile or lean methodology, prioritizing iterative development, rapid feedback loops, and continuous improvement.

• User-centric design: The focus on creating engaging products implies a deep commitment to understanding and meeting user needs through effective UI/UX design.

Company Website: https://www.brainrocket.com/

📝 Enhancement Note: BrainRocket's description as "Young, ambitious, and unstoppable" and their focus on shaping formats rather than following them points to a culture that values proactivity, innovation, and a results-oriented mindset. This is crucial context for operations professionals, who are expected to drive efficiency and strategic initiatives.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior Game UI Designer." In the context of operations, this translates to a mid-to-senior level professional who not only executes design tasks but also contributes to design strategy, mentors junior team members, and influences the overall UI/UX direction for game products. It implies a level of autonomy and responsibility for key design outcomes.

Reporting Structure: The Senior Game UI Designer would likely report to a Lead UI/UX Designer, Head of Design, or a Creative Director. They would collaborate extensively with Product Managers, Game Developers, and potentially other senior stakeholders within the product development lifecycle.

Operations Impact: The impact of a Senior Game UI Designer is directly tied to player engagement, retention, and conversion rates. A well-designed UI can significantly improve user experience, streamline in-game economies, facilitate player progression, and ultimately drive revenue for iGaming products. They are critical in translating business objectives into intuitive and compelling player interfaces.

Growth Opportunities:

• Leadership Development: Potential to move into a Lead UI/UX Designer or Art Director role, managing a team and setting the creative vision for multiple projects.

• Specialization: Deepen expertise in specific areas such as UX research, animation, or UI systems design for complex games.

• Cross-Disciplinary Learning: Opportunities to gain broader product development experience, understanding game mechanics, backend systems, and marketing integration.

• Broader Impact: Contribute to the design strategy of different product verticals within BrainRocket (Fintech, Marketing) as the company continues to diversify.

📝 Enhancement Note: The emphasis on "Career growth opportunities in a fast-growing company" and the "Senior" title suggest a clear path for advancement. For operations professionals, this means understanding how their skills in process optimization, data analysis, and system implementation can lead to leadership roles within the company's expanding structure.

🌐 Work Environment

Office Type: The role is office-based in a "Modern office in New Belgrade." This implies a contemporary workspace designed for collaboration, comfort, and productivity, typical of tech companies.

Office Location(s): The primary office location for this role is Belgrade, Serbia. BrainRocket also has offices in Cyprus, Malta, Portugal, and Poland, indicating a global presence and potential for international collaboration or future opportunities.

Workspace Context:

• Collaborative Environment: The modern office setting likely includes open-plan areas, meeting rooms, and breakout spaces to facilitate teamwork and communication among designers, developers, and other team members.

• Tools & Technology: Access to industry-standard design software, hardware, and potentially specialized tools for UI animation and prototyping. The company's tech focus suggests a well-equipped environment.

• Team Interaction: Opportunities for daily interaction with fellow designers, developers, and project managers, fostering a dynamic and communicative work atmosphere.

Work Schedule: The standard working hours are estimated at 40 hours per week. While specific flexibility isn't detailed, the company's culture of rapid delivery suggests a results-oriented environment where performance and meeting deadlines are key, but a reasonable work-life balance is supported through benefits like ample vacation and sick days.

📝 Enhancement Note: The "Modern office" and the company's global footprint suggest a professional and well-resourced work environment. For operations professionals, understanding the physical workspace and the emphasis on collaboration is key to assessing team dynamics and daily workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience.

• Skills Assessment/Portfolio Review: A deeper dive into your portfolio, potentially with a specific design challenge or case study presentation focusing on game UI design principles and problem-solving. This stage will evaluate your ability to create high-quality UI assets and work within different styles.

• Technical Interview: Discussion with hiring managers or senior designers to assess your understanding of UI implementation, technical constraints, and collaboration with developers.

• Cultural Fit Interview: Conversation to evaluate alignment with BrainRocket's ambitious, fast-paced, and innovative culture.

Portfolio Review Tips:

• Curate Strategically: Showcase your best work that directly aligns with game UI design, highlighting versatility in styles and a strong understanding of visual composition, typography, and hierarchy.

• Detail Your Process: For each project, explain your role, the problem you were solving, your design process, key decisions, and the outcome. Include examples of production-ready assets and specifications.

• Demonstrate Collaboration: If possible, include examples or case studies that show how you worked with developers or other disciplines to implement your UI designs.

• Highlight Animation & States: Include examples or videos of UI animations, microinteractions, and different UI states to showcase your understanding of dynamic elements.

• Showcase Adaptability: Include projects that demonstrate your ability to work in different visual styles (casual, stylized, semi-realistic).

Challenge Preparation:

• Understand Game UI Principles: Be ready to discuss core concepts of game UI design, player experience, usability, and visual hierarchy within a gaming context.

• Prepare Case Studies: Have 2-3 detailed case studies ready that showcase your problem-solving skills, design process, and ability to deliver high-quality, implementable UI assets.

• Articulate Technical Awareness: Be prepared to discuss how your designs consider technical constraints and how you collaborate with developers to ensure successful implementation.

📝 Enhancement Note: The emphasis on a portfolio and the need for "production-ready UI assets" means candidates must have tangible proof of their skills. The interview process likely involves evaluating both technical design chops and the ability to integrate into a fast-paced development team.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator), Figma, Sketch. Proficiency in at least one is essential.

• Prototyping Tools: Adobe XD, InVision, Figma (for interactive prototypes).

• Asset Creation: Tools for creating vector graphics, icons, and UI elements optimized for game engines.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the daily tasks of a UI Designer, but awareness of project management tools like Jira, Asana, or Trello is common for coordinating tasks and collaborating with development teams.

📝 Enhancement Note: The core tools for a UI Designer are design and prototyping software. The mention of "technical constraints" and "engine implementation specifics" implies that familiarity with game engines (like Unity or Unreal Engine) or their UI systems is a plus, even if not a primary requirement.

👥 Team Culture & Values

Operations Values:

• Innovation & Ambition: A drive to create new solutions and push boundaries, reflected in the company's approach to shaping markets.

• Speed & Agility: A focus on rapid development, iteration, and quick decision-making to stay ahead in competitive industries.

• Quality & Excellence: A commitment to delivering high-quality products and services despite the fast pace.

• Collaboration & Teamwork: An emphasis on working together across disciplines to achieve common goals.

• Growth Mindset: A culture that encourages continuous learning and professional development.

Collaboration Style:

• Cross-functional integration: Designers are expected to work closely with developers, product managers, and other creative professionals, fostering an environment of shared ownership and open communication.

• Iterative Feedback: A culture that embraces constructive feedback and uses it to refine designs and improve product quality.

• Knowledge Sharing: Encouraging team members to share insights, best practices, and learnings to elevate the collective skill set of the design and development teams.

📝 Enhancement Note: BrainRocket's stated values ("Young, ambitious, and unstoppable," "We don’t follow formats. We shape them.") strongly suggest a culture that rewards initiative, creativity, and a proactive approach. For operations professionals, this means understanding how to drive change and contribute strategically within such an environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to deliver high-quality UI assets quickly in a fast-paced environment can be demanding. Operations professionals can support this by optimizing design workflows and asset management processes.

• Cross-Disciplinary Communication: Effectively translating design vision to developers and other technical teams requires clear communication and understanding of technical constraints.

• Adapting to Diverse Styles: The requirement to work in various visual styles necessitates adaptability and a broad design repertoire.

• Evolution of AI in Design: Integrating AI tools into existing workflows while maintaining creative control and quality standards.

Learning & Development Opportunities:

• Advanced UI/UX Techniques: Opportunities to learn and apply cutting-edge UI/UX methodologies, animation techniques, and interactive design patterns.

• Industry Trends & AI Integration: Access to training and resources on emerging design technologies, including AI tools for creative workflows.

• Leadership and Mentorship: Potential to mentor junior designers and grow into leadership roles within the design team.

• Exposure to iGaming/Fintech: Gaining deep insights into the unique design challenges and player psychology within these specific industries.

📝 Enhancement Note: The challenges highlight areas where operational efficiency and strategic thinking are vital. For instance, optimizing design workflows can directly address the "Balancing Speed and Quality" challenge. The growth opportunities are substantial, particularly for those looking to advance into leadership or specialized roles within the gaming industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create UI assets for a game with a completely new visual style. What was your process, and how did you ensure consistency?" (Focus on adaptability, process, and visual hierarchy.)

• "How do you approach collaborating with game developers to ensure your UI designs are implemented accurately and efficiently? Can you provide an example?" (Focus on communication, technical awareness, and problem-solving.)

Company & Culture Questions:

• "Why are you interested in BrainRocket and our work in the iGaming/Fintech space?" (Research the company's products, mission, and recent news.)

• "How do you see yourself contributing to a fast-paced, ambitious team like ours?" (Highlight your proactive nature, ability to work under pressure, and desire for growth.)

Portfolio Presentation Strategy:

• Tell a Story: For each project in your portfolio, walk the interviewer through the problem, your process, your design decisions, and the final outcome.

• Highlight Key Skills: Specifically point out examples that demonstrate your proficiency in composition, typography, color, visual hierarchy, asset creation, and animation.

• Showcase Production-Ready Assets: Clearly present examples of mockups, state variations, and any specification documents you've created.

• Address AI Usage (if applicable): If you've used AI tools, be ready to explain how they were integrated into your workflow and the benefits they provided.

• Be Prepared for Technical Questions: Discuss how your designs account for technical limitations and how you've worked with developers.

📝 Enhancement Note: Interview preparation for a Senior Game UI Designer should focus on demonstrating both creative talent and practical application. The questions are designed to assess problem-solving skills, collaboration capabilities, and a deep understanding of game UI principles within a fast-paced industry context.

📌 Application Steps

To apply for this Senior Game UI Designer position:

• Submit your application through the provided link on Greenhouse.

• Tailor your resume: Highlight experience in game UI design, specific tools used, and quantifiable achievements related to UI effectiveness and implementation. Ensure keywords like "UI Artist," "visual composition," "typography," "UI assets," and "collaboration with developers" are prominently featured.

• Curate your portfolio: Select 3-5 of your strongest game UI design projects that showcase versatility, production-ready assets, and your design process. Prepare to discuss each project in detail, focusing on problem-solving and outcomes.

• Prepare your case studies: Have specific examples ready to discuss how you've worked with developers, handled technical constraints, and contributed to the visual consistency and player experience of games.

• Research BrainRocket: Understand their current products, target markets (iGaming, Fintech), and company culture. Prepare to articulate why you are a good fit for their ambitious and fast-paced environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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