Senior Experience Designer UX/UI

📍 Job Overview

Job Title: Senior Experience Designer (UX/UI)

Company: AIA

Location: Melbourne, Victoria, Australia

Job Type: Full-Time, Contract

Category: Experience Design / UX/UI

Date Posted: April 24, 2026

Experience Level: 8-12 years (Senior)

Remote Status: Hybrid (3 days in office, 2 days WFH)

🚀 Role Summary

• Lead end-to-end User Experience (UX) and User Interface (UI) design for AIA's enterprise digital products and services, ensuring alignment with Future Fit vision and Enterprise Digital objectives.

• Drive the development and implementation of a cohesive experience strategy across complex customer journeys, balancing customer needs, commercial goals, and regulatory requirements.

• Provide senior-level design leadership, maintaining high standards for quality, usability, accessibility, and visual coherence in all digital touchpoints.

• Act as a key influencer and collaborator, partnering with CX, Digital Product, Technology, and senior stakeholders to shape experience roadmaps and guide informed trade-offs.

• Champion system thinking by embedding and governing the Group Design System, ensuring consistency and scalability of experiences across markets and channels.

📝 Enhancement Note: This role is positioned as a Senior Experience Designer focused on UX/UI, with a strong emphasis on strategic leadership, system thinking, and cross-functional influence. The "Future Fit vision" and "Enterprise Digital objectives" suggest a strategic, forward-looking approach to digital transformation within a large, established organization. The mention of "regulated or complex domains" and "commercial outcomes and regulatory requirements" indicates a need for pragmatic design solutions that adhere to strict guidelines while driving business value. As this is a contract role, candidates should be prepared to quickly integrate and deliver impactful design solutions.

📈 Primary Responsibilities

• Define and lead the experience strategy for complex digital journeys and product portfolios, translating enterprise strategy into scalable, customer-centric experience frameworks.

• Own the quality, usability, accessibility, and consistency of UX/UI design outcomes, resolving intricate design challenges and establishing clear experience guardrails.

• Actively participate in hands-on design work, ensuring high standards of execution across web, responsive, and mobile platforms.

• Partner with CX, Digital Product, and Technology teams to influence roadmaps, guide backlog prioritization, and facilitate informed decision-making on trade-offs based on customer value, risk, and business impact.

• Champion the adoption and governance of the Group Design System to ensure consistent, scalable, and accessible experiences across all digital touchpoints and markets.

• Drive continuous improvement of the Experience Design Practice through thought leadership, coaching, and refining standards and ways of working.

• Utilize user research, data, and performance insights to reduce experience risk, enhance customer and business outcomes, and validate design decisions.

• Ensure design solutions meet accessibility standards beyond mere compliance, promoting inclusive design principles.

• Contribute to the maturity and effectiveness of the design practice by sharing knowledge and best practices.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership and hands-on execution, typical of a senior role. Emphasis on "governing the Group Design System" and "system thinking" suggests a need for designers who can operate within and contribute to a centralized design framework. The focus on "evidence-led outcomes" and "data-driven design" points to a requirement for designers who can quantify their impact and use metrics to inform their work, a critical aspect of modern Revenue Operations and GTM strategies.

✅ Skills & Qualifications

Education:

Experience:

• 8 to 12 years of extensive experience across UX, UI, and user research within complex digital product or service environments.

Required Skills:

• Experience Strategy & End-to-End Design: Demonstrated expertise in defining, governing, and evolving customer journeys across multiple touchpoints and channels.

• Hands-on Design Capability: Exceptional skills in designing for web, responsive, and mobile platforms, with a keen eye for usability, accessibility, consistency, and visual quality.

• User Research & Data Integration: Proven ability to integrate user research, data, and insights into experience direction and design decisions, translating complex problems into clear, scalable solutions.

• Design Systems Expertise: Proficiency in using and governing design systems to ensure consistency and scalability.

• Agile Methodologies: Experience working effectively within Agile frameworks, collaborating closely with Product, CX, and Technology teams.

• Stakeholder Management: Ability to influence and partner with senior stakeholders across various departments (CX, Digital Product, Technology).

• Problem-Solving: Capacity to translate complex problems into clear, scalable solutions.

• Human-Centered Design: Strong grounding in human-centered design principles and practices.

Preferred Skills:

• Experience designing within regulated or complex domains (e.g., Financial Services, Insurance).

• User research methodologies and techniques.

• Prototyping tools and techniques.

• Visual design and interaction design expertise.

• Understanding of accessibility standards and best practices (e.g., WCAG).

• Service design principles.

• System thinking and design governance.

• Experience in a large, pan-Asian organization.

📝 Enhancement Note: The required experience level (8-12 years) and the emphasis on strategic experience design, design systems, and stakeholder influence clearly delineate this as a senior-level position. The preference for experience in regulated domains aligns with AIA's industry. The inclusion of "human-centered digital disciplines" and "user research" underscores the importance of a user-centric approach in all design activities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Journey Design: Showcase case studies demonstrating the ability to define, design, and evolve complex customer journeys across multiple touchpoints and channels.

• Design System Application: Provide examples of how you have utilized or contributed to a design system to ensure consistency, scalability, and efficiency in digital products.

• Data-Driven Design Solutions: Present projects where user research, data, and insights were integral to informing design decisions and driving improved customer or business outcomes.

• Accessibility Integration: Illustrate instances where accessibility considerations were incorporated into the design process and final deliverables, demonstrating an understanding of inclusive design.

• Agile Project Delivery: Include examples of projects delivered within an Agile framework, highlighting collaboration with cross-functional teams (Product, Technology, CX).

Process Documentation:

• Workflow Design & Optimization: Detail your process for mapping, analyzing, and optimizing customer journeys and user workflows within complex digital environments.

• Design Governance & Standards: Explain your approach to establishing and enforcing design governance, including the use of design systems and quality assurance checks.

• User Research & Validation: Describe your methods for conducting user research, synthesizing findings, and validating design solutions with target audiences.

• Cross-Functional Collaboration: Outline your process for effective collaboration with business, product, and technology stakeholders to ensure alignment and drive consensus.

📝 Enhancement Note: For a senior UX/UI role, a portfolio is crucial. It should not only showcase visual design but also the strategic thinking, process, and impact behind the designs. Candidates should be prepared to articulate their design process, demonstrate how they've solved complex problems, and quantify the results of their work, particularly in terms of customer satisfaction, business impact, and adherence to design governance.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Training and Development: Access to resources and opportunities to build and enhance current skills.

• Career Development: Opportunities for professional growth and advancement within AIA.

• Internal Mobility: Potential for internal career progression and diverse role experiences.

• Additional Leave Days: Extra paid leave days per year for rest and rejuvenation.

• Health and Wellbeing Initiatives: Comprehensive programs and support for employee physical and mental wellbeing.

• Flexible Working Arrangement: A hybrid model allowing 3 days in the office and 2 days working from home, promoting work-life balance.

• Contribution to Meaningful Work: Opportunity to work for a company that positively impacts the lives of millions of Australians.

Working Hours:

• Standard full-time hours are assumed to be approximately 40 hours per week. The hybrid work arrangement offers flexibility in how these hours are structured, with a balance between in-office collaboration and remote work.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior UX/UI designers in major Australian cities like Melbourne, considering the specified experience level and the contract nature of the role. AIA's benefits package emphasizes employee wellbeing and professional development, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Life Insurance, Wealth Management)

Company Size: Large Enterprise (Part of AIA Group, a major pan-Asian life insurance group with over 3.5 million Australians supported).

Founded: AIA Group was founded in 1919. AIA Australia has a significant history of serving the Australian market.

Team Structure:

• The Senior Experience Designer will likely be part of a broader Experience Design Practice or a Digital Product/CX team.

• This role operates with "strong autonomy" and will partner closely with CX, Digital Product, Technology, and senior business stakeholders, indicating a cross-functional and collaborative team environment.

Methodology:

• Human-Centered Design: Core to the role, ensuring customer needs are at the forefront of all design decisions.

• Agile Development: Projects are delivered within Agile frameworks, emphasizing iterative development and close collaboration.

• System Thinking: Applying a holistic approach to design, considering how different components and journeys interact within the broader ecosystem.

• Data-Driven Decision Making: Utilizing insights from user research, analytics, and performance metrics to inform design strategy and validate outcomes.

• Design Governance: Implementing and adhering to established design systems and principles to ensure consistency and quality.

Company Website: https://www.aia.com/ (Global) and likely a specific AIA Australia site.

📝 Enhancement Note: AIA is a well-established financial services organization with a strong purpose-driven mission. The company culture likely values professionalism, customer focus, and a commitment to helping people live healthier, longer, better lives. The "Future Fit vision" suggests an organization that is embracing digital transformation and innovation. The mention of being named "Life Insurance Company of the Year" indicates a commitment to excellence and industry leadership.

📈 Career & Growth Analysis

Operations Career Level: Senior Experience Designer. This level signifies a high degree of autonomy, strategic input, and the ability to mentor junior designers. The role is responsible for complex journey design, experience strategy, and influencing senior stakeholders, placing it firmly within the senior contributor or lead designer track.

Reporting Structure: While the exact reporting structure isn't detailed, the emphasis on partnering with CX, Digital Product, and Technology teams suggests a role that collaborates across departments, potentially reporting into a Head of Experience Design, a Product Lead, or a CX Manager. The "strong autonomy" implies a degree of independence in day-to-day task management.

Operations Impact: The Senior Experience Designer plays a critical role in shaping AIA's digital products and services, directly impacting customer satisfaction, engagement, and retention. By translating customer needs and business requirements into scalable, user-friendly experiences, the role contributes to AIA's overall Enterprise Digital objectives, its "Future Fit vision," and ultimately, its mission of helping people embrace "Healthier, Longer, Better Lives." This impact is measurable through key performance indicators related to user engagement, conversion rates, task completion, and customer feedback.

Growth Opportunities:

• Design Leadership: Opportunity to lead complex design initiatives, mentor junior designers, and contribute to the strategic direction of AIA's digital experiences.

• Skill Specialization: Deepen expertise in specific areas such as experience strategy, accessibility, or advanced user research methodologies within a large, complex organization.

• Cross-Functional Exposure: Gain extensive experience collaborating with diverse teams (Product Management, Engineering, Marketing, Business Units) in a regulated industry, enhancing transferable skills.

• System Design Expertise: Develop advanced skills in managing and evolving large-scale design systems and understanding their impact on enterprise-wide consistency and efficiency.

• Internal Mobility: As a fixed-term contract, there's potential for conversion or opportunities in other permanent roles within AIA, given strong performance and business needs.

📝 Enhancement Note: This role offers significant growth potential for experienced designers looking to make a strategic impact in a large, purpose-driven organization. The emphasis on "thought leadership" and "continuous improvement" suggests a culture that values professional development and empowers senior individuals to shape best practices.

🌐 Work Environment

Office Type: Hybrid work model, with 3 days in the Melbourne office and 2 days working from home. This suggests a modern, collaborative office space designed to facilitate teamwork and in-person interaction, balanced with the flexibility of remote work.

Office Location(s):

Workspace Context:

• Collaborative Environment: The 3-day in-office requirement is designed to foster collaboration, brainstorming, and team cohesion, essential for complex design projects.

• Tools & Technology: Expect access to standard design software, collaboration platforms, and potentially specialized tools for journey mapping, prototyping, and user research.

• Team Interaction: Opportunities to engage with a diverse team of designers, product managers, developers, and business stakeholders, facilitating knowledge sharing and integrated problem-solving.

• Flexibility: The 2-day WFH allowance provides autonomy and supports work-life balance.

Work Schedule: Full-time, with a hybrid arrangement that allows for a flexible balance between office-based collaboration and remote focus time. This structure supports the need for both deep work and team synchronization.

📝 Enhancement Note: The hybrid work environment at AIA's Melbourne office is designed to balance the benefits of in-person collaboration with the flexibility of remote work, a common and often preferred arrangement for senior roles in the design and operations fields.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications and conduct an initial screening call to assess basic qualifications and cultural fit.

• Portfolio Review & Design Challenge: Candidates will likely be asked to present their portfolio, showcasing key projects that demonstrate their expertise in UX/UI, experience strategy, and problem-solving. A specific design challenge or case study review may be part of this stage to assess practical skills and approach.

• Stakeholder Interviews: Interviews with key stakeholders, including potential peers (other designers), Product Managers, Tech Leads, and business representatives, to evaluate collaboration skills, strategic thinking, and domain understanding.

• Hiring Manager Interview: A final interview with the hiring manager to discuss role specifics, career aspirations, and overall fit within the team and company culture.

Portfolio Review Tips:

• Focus on Impact: For each project, clearly articulate the problem you solved, your role, the process you followed, and the measurable outcomes or impact achieved (e.g., improved conversion, increased satisfaction, reduced errors).

• Showcase Strategy: Highlight your ability to think strategically, define experience direction, and translate business goals into user-centered solutions.

• Demonstrate Process: Walk through your design process, from research and ideation to prototyping and iteration, emphasizing your problem-solving approach.

• Highlight Design Systems & Accessibility: Explicitly show how you've worked with design systems and incorporated accessibility principles into your designs.

• Tailor to AIA: If possible, subtly align your portfolio examples with the types of digital products or services AIA offers, or demonstrate transferable skills from similar complex/regulated industries.

Challenge Preparation:

• Understand the Context: If a design challenge is provided, take time to understand AIA's business, its mission, and the potential user needs within the insurance/financial services sector.

• Articulate Your Approach: Be prepared to explain your methodology for tackling the challenge, including how you would approach research, ideation, and solution development.

• Focus on Solutions, Not Just Aesthetics: While visual design is important, emphasize the strategic thinking and problem-solving behind your proposed solutions.

• Consider Constraints: Think about how you would balance user needs with business objectives and regulatory requirements, as highlighted in the job description.

📝 Enhancement Note: The interview process for a senior design role typically involves a rigorous assessment of both design craft and strategic thinking. Candidates should be prepared to articulate their process and demonstrate tangible impact through their portfolio and any provided design challenges.

🛠 Tools & Technology Stack

Primary Tools:

• UX/UI Design Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe XD, or similar for wireframing, prototyping, and visual design.

• Prototyping Tools: Experience with tools like InVision, Principle, or Axure for creating interactive prototypes to test user flows and interactions.

• Design Systems Management: Familiarity with tools or platforms used for managing and contributing to design systems (e.g., Zeroheight, Storybook, or internal documentation platforms).

Analytics & Reporting:

• Web Analytics: Experience with tools like Google Analytics, Adobe Analytics, or similar to understand user behavior and track performance metrics.

• User Research Platforms: Familiarity with tools for conducting user interviews, surveys, and usability testing (e.g., UserTesting.com, SurveyMonkey, Qualtrics).

CRM & Automation:

Collaboration & Project Management:

• Agile Tools: Experience with tools like Jira, Confluence, Trello, or Asana for managing tasks, sprints, and project documentation.

• Collaboration Tools: Proficiency in platforms like Slack, Microsoft Teams, and Miro for real-time communication, brainstorming, and virtual whiteboarding.

📝 Enhancement Note: This role requires a strong command of modern UX/UI design tools and a solid understanding of how design integrates with analytics, research, and project management workflows. Experience with Figma is particularly prevalent in contemporary design teams.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving customer needs, driving "Healthier, Longer, Better Lives."

• Excellence & Quality: Striving for high standards in all aspects of design and delivery, ensuring usability, accessibility, and visual quality.

• Collaboration & Partnership: Working effectively with diverse teams across the organization to achieve shared goals.

• Innovation & Continuous Improvement: Embracing new ideas, seeking better ways of working, and contributing to the maturity of the design practice.

• Integrity & Accountability: Upholding ethical standards and taking ownership of design outcomes and their impact.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with CX, Digital Product, and Technology teams to ensure cohesive omnichannel experiences and informed decision-making.

• Influence & Advocacy: Championing user needs and design best practices to stakeholders at various levels.

• Knowledge Sharing: Contributing to the design community within AIA through thought leadership, mentoring, and sharing best practices.

• Feedback & Iteration: Open to constructive feedback and utilizing it to refine designs and processes.

📝 Enhancement Note: AIA's values and culture, particularly its purpose of improving lives, likely foster a collaborative environment where design is seen as a critical enabler of business success and customer well-being. The emphasis on "better" rather than just "best" suggests a culture of continuous improvement and a pragmatic approach to innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Complex Requirements: Navigating the intricacies of customer needs, commercial goals, and stringent regulatory requirements within the insurance industry.

• Scaling Design Systems: Ensuring the consistent and effective application of a group-wide design system across diverse markets and digital products.

• Influencing Stakeholders: Gaining buy-in and driving consensus among senior stakeholders with potentially competing priorities.

• Driving Design Maturity: Upholding and elevating the standards and effectiveness of the Experience Design Practice within a large enterprise.

• Rapid Delivery in Agile: Maintaining high design quality and strategic thinking while working within fast-paced Agile development cycles.

Learning & Development Opportunities:

• Strategic Design Leadership: Opportunities to hone skills in experience strategy, journey mapping at scale, and leading complex design initiatives.

• Industry Expertise: Deepen understanding of the financial services/insurance sector, its unique user needs, and regulatory landscape.

• Design System Evolution: Contribute to the development and governance of a large-scale design system, a highly sought-after skill.

• Cross-Functional Mastery: Enhance collaboration and communication skills by working closely with diverse departments like Product, Technology, and Business.

• Mentorship: Potential to mentor junior designers and contribute to their growth within the Experience Design Practice.

📝 Enhancement Note: This role presents significant challenges that are also excellent growth opportunities for an experienced designer. Successfully navigating these complexities will lead to substantial professional development and a strong portfolio of impactful work.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define an experience strategy for a complex customer journey. What was your process, and what were the key outcomes?" (Focus on your strategic thinking, research integration, and ability to balance multiple objectives.)

• "How do you approach embedding and governing a design system across multiple products and teams? Provide an example of a challenge you faced and how you overcame it." (Highlight your understanding of design systems, governance, and collaboration.)

Company & Culture Questions:

• "Given AIA's mission to help people live healthier, longer, better lives, how would your design approach contribute to this purpose?" (Connect your design philosophy and past work to AIA's core values.)

• "How do you stay updated on the latest UX/UI trends and accessibility standards, especially within regulated industries?" (Show your commitment to continuous learning and professional development.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role and process, the solution, and the measurable impact. Use a story-telling approach.

• Quantify Your Impact: Wherever possible, use data, metrics, and user feedback to demonstrate the success of your designs.

• Showcase Strategic Thinking: Don't just show screens; explain the "why" behind your design decisions and how they align with business goals and user needs.

• Highlight Collaboration: Mention how you worked with cross-functional teams and stakeholders throughout the design process.

• Be Prepared for Questions: Anticipate questions about your design choices, challenges, and how you would apply your experience to AIA's context.

📝 Enhancement Note: Preparation should focus on demonstrating strategic design thinking, strong problem-solving skills, and the ability to articulate impact. Candidates should be ready to discuss their experience with design systems, accessibility, and stakeholder management in the context of AIA's mission and industry.

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📌 Application Steps

To apply for this Senior Experience Designer (UX/UI) position:

• Submit your application through the provided link on the AIA careers portal.

• Tailor Your Resume: Optimize your resume to highlight your 8-12 years of experience in UX/UI, user research, and experience strategy, using keywords from the job description (e.g., "experience strategy," "design systems," "accessibility," "Agile," "stakeholder management"). Quantify achievements wherever possible.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best showcase your end-to-end design process, strategic thinking, and impact. Ensure they demonstrate experience with complex journeys, design systems, and data-driven design. Be ready to present these during the interview process.

• Research AIA: Familiarize yourself with AIA's mission, values, recent achievements (like the ANZIIF award), and the types of digital products and services they offer. Understand their commitment to helping people live "Healthier, Longer, Better Lives."

• Prepare for the Interview: Practice articulating your design process, problem-solving approach, and how your skills align with the role's responsibilities and AIA's culture. Be ready to discuss your portfolio and potentially a design challenge.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.