Senior Digital Product Designer - Design Systems

📍 Job Overview

Job Title: Senior Digital Product Designer - Design Systems

Company: The LEGO Group

Location: Copenhagen, Denmark (Copenhagen Hub - Løvstræde) & Billund, Denmark (LEGO® Campus)

Job Type: FULL_TIME

Category: Design / Product Design / Design Systems

Date Posted: 2026-06-03

Experience Level: Manager Specialist (equivalent to 5-10 years)

Remote Status: Hybrid (average of 3 days per week in office)

🚀 Role Summary

• Lead the design and evolution of a comprehensive design system, ensuring consistency and scalability across digital products.

• Develop and maintain high-quality UI components, interaction patterns, and detailed documentation for designers and engineers.

• Collaborate closely with cross-functional teams, including product designers, engineers, and brand specialists, to drive adoption and provide support.

• Contribute to the strategic integration of AI-assisted design workflows, enhancing efficiency and innovation within the design process.

📝 Enhancement Note: While the title is "Senior Digital Product Designer," the emphasis on "Design Systems" and "Manager Specialist" level indicates a role focused on strategic platform design and mentorship rather than individual product feature ownership. The core function is to build and govern the foundational elements used by other design and engineering teams.

📈 Primary Responsibilities

• Design, build, and evolve an organization-wide design system, encompassing styles, interaction patterns, and components from foundational elements to complex composites.

• Maintain robust and scalable Figma component libraries, ensuring adherence to best practices for usability and maintainability.

• Apply research methodologies to evaluate design system effectiveness, identify user needs, and uncover opportunities for improvement.

• Collaborate with the Global Brand team and cross-domain working groups to evolve and maintain an organization-wide design token foundation.

• Facilitate knowledge-sharing sessions, workshops, and pairing opportunities to upskill the design community and promote best practices in design system utilization.

• Ensure consistent and cohesive digital experiences across all LEGO digital products by applying strong system thinking principles.

• Contribute to the development and application of guidelines for AI-assisted design workflows, including prototyping, component usage, and system integrity.

• Support and mentor designers and engineers in the effective implementation and adoption of design system components and patterns.

📝 Enhancement Note: The responsibilities emphasize both the creation of design system assets and the crucial aspect of enabling adoption and fostering a community of practice around the system. This includes research, collaboration with brand teams on tokens, and supporting AI integration.

🎓 Skills & Qualifications

Education:

• Degree or equivalent experience in Graphic Design, Interaction Design, Communication Design, Visual Arts, or a related field. Experience:

• Several years of experience in digital product design, with a proven track record of working with and contributing to design systems, ideally within enterprise environments.

• Demonstrated experience in translating complex problems and processes into simple, intuitive user experiences.

• Comfortable explaining design trade-offs and their business and user impact. Required Skills:

• Design Systems: Deep understanding of design system principles, architecture, and best practices for building scalable and maintainable systems.

• Figma Proficiency: Expert-level skills in Figma for creating, managing, and documenting complex component libraries and design assets.

• UI/Visual Design: Strong aesthetic sensibility and ability to create visually appealing and consistent interfaces.

• Interaction Design: Proficiency in defining and designing intuitive user interactions and flows.

• System Thinking: Ability to think holistically about how components and patterns interact within a larger system and across different platforms.

• Human-Centered Design: Commitment to advocating for and applying user-centered design principles to balance user, business, and technical needs.

• Workshop Facilitation: Experience in facilitating workshops, including design sprints and play-testing sessions, to gather feedback and drive collaborative solutions.

Preferred Skills:

• Information Architecture: Solid grasp of organizing and structuring information within digital products.

• Platform Conventions: Familiarity with platform conventions across web, iOS, and Android, and the judgment to know when to adhere to or challenge them.

• Design Tokens: Experience in defining and managing design tokens for consistent theming and branding.

• Prototyping: Skills in creating interactive prototypes to test and communicate design concepts.

• AI-Assisted Design: Understanding or experience with how design systems can support AI-driven design workflows.

• Agile Methodologies: Adaptability in design processes, understanding when to be agile and when to conduct deeper analysis.

📝 Enhancement Note: The required skills clearly highlight the critical need for deep expertise in design systems and Figma. The preferred skills suggest a forward-thinking approach, valuing candidates who can integrate new technologies like AI and understand broader UX principles like Information Architecture and platform nuances.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive, up-to-date online portfolio is mandatory for all applications.

• Demonstrate expertise in UI and visual design craft, showcasing a strong aesthetic and attention to detail.

• Clearly illustrate interaction design skills through case studies or examples of complex user flows.

• Present problem-solving abilities, detailing your approach to design challenges and how you arrived at solutions.

• Highlight experience with or understanding of design systems, including examples of component design, pattern creation, or system documentation. Process Documentation:

• Showcase examples of how you have documented design processes, guidelines, or system usage.

• Provide evidence of your ability to contribute to or maintain system integrity and consistency.

• Illustrate your approach to evaluating the efficiency of design systems or workflows through research and analysis.

📝 Enhancement Note: The portfolio is explicitly stated as a requirement and must showcase both the craft (UI, visual, interaction) and the strategic thinking (problem-solving, system design). Evidence of process documentation and efficiency evaluation is crucial for a design systems role.

💵 Compensation & Benefits

Salary Range:

• As a "Manager Specialist" level position with 5-10 years of experience in Copenhagen, Denmark, the estimated annual salary range is €75,000 - €105,000 (approximately 560,000 - 780,000 DKK). This estimate is based on industry benchmarks for senior-level design roles in major European tech hubs and considers the cost of living in Copenhagen.

• Actual compensation will be determined by the candidate's experience, skills, and qualifications, and may fall outside this range. Benefits:

• Family Care Leave: Enhanced paid leave options for significant life events.

• Insurances: Comprehensive life and disability insurance for personal protection.

• Wellbeing Resources: Access to resources and benefits supporting physical and mental health, community building, and creativity.

• Colleague Discount: Generous discount on LEGO products from day one.

• Bonus Scheme: Eligible for a bonus based on company and individual performance when goals are met.

• Hybrid Work Policy: Average of 3 days per week in the office, offering flexibility.

Working Hours:

• The role is full-time, with an estimated standard working week of 40 hours. Flexibility is expected, particularly given the hybrid work model and collaborative nature of the role.

📝 Enhancement Note: Salary estimation is based on industry standards for a senior role in Denmark, acknowledging that the specific offer can vary. The benefits package is comprehensive, with a notable colleague discount and a structured hybrid work policy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Toys & Entertainment, Consumer Goods, Digital Technology. The LEGO Group is a global leader in the toy industry, renowned for its innovative approach to play and learning, increasingly integrating digital experiences into its brand.

Company Size: Large enterprise (over 10,000 employees globally). This scale implies robust processes, potential for broad impact, and significant cross-functional collaboration.

Founded: 1932. With a long history, the company combines established values with a forward-looking vision, particularly in its digital transformation efforts.

Team Structure:

• Design Systems Team: A specialized, collaborative team focused on building and maintaining the core design foundation for digital products. Likely includes designers and engineers.

• Digital Platforms & Infrastructure (DP&I) Department: A broader domain supporting the wider Digital Technology organization, focusing on stable and high-quality digital platforms.

• Digital Design Team: A community within DP&I where designers gather for sparring, feedback, and shared professional growth.

• Reporting Structure: The role is at the "Manager Specialist" level, indicating a senior individual contributor with potential mentorship responsibilities, likely reporting to a Design Lead or Head of Design Systems within DP&I.

Methodology:

• Data-Driven Design: Emphasis on applying research methods to evaluate efficiency and user needs, suggesting a data-informed approach to system development.

• System Thinking & Optimization: Focus on creating scalable, consistent, and expandable experiences through a well-defined design system.

• Collaborative Development: Openness, inclusivity, and sharing of ideas are core values, fostering a collaborative environment for design and engineering.

• Agile & Iterative: Adaptability in design processes, suggesting an iterative approach to design system evolution.

Company Website: https://www.lego.com/

📝 Enhancement Note: The LEGO Group's culture emphasizes playfulness, creativity, and a strong commitment to children's rights, which extends to its workplace values of inclusivity and collaboration. The structure within Digital Technology suggests a sophisticated approach to digital product development, with a dedicated focus on building scalable platforms.

📈 Career & Growth Analysis

Operations Career Level: Manager Specialist. This level signifies a senior individual contributor role with significant expertise and the ability to influence strategy and mentor others. It's a step beyond a typical senior individual contributor, often involving leadership in specific domains or projects without direct people management.

Reporting Structure: Reports into a Design Lead or Head of Design Systems within the Digital Platforms & Infrastructure (DP&I) department. Will collaborate closely with a core design system team and broader digital design community.

Operations Impact: The role's impact is foundational and far-reaching. By developing and maintaining a robust design system, this Senior Digital Product Designer directly enables other teams to build consistent, on-brand, and efficient digital experiences, ultimately impacting user satisfaction, development velocity, and brand integrity across all LEGO digital touchpoints. The integration of AI-assisted design further amplifies this impact by modernizing workflows.

Growth Opportunities:

• Design System Leadership: Potential to become a recognized expert and leader in design systems within the LEGO Group, potentially leading future initiatives or teams.

• Cross-Functional Expertise: Deepen understanding of product development lifecycles, engineering constraints, and brand strategy through extensive collaboration.

• Mentorship & Upskilling: Opportunities to mentor junior designers and engineers, contributing to the growth of the broader design community.

• Innovation in Design: Play a key role in shaping how AI is integrated into design workflows, staying at the forefront of design technology.

• Specialization: Further specialization in areas like design tokens, accessibility within systems, or advanced component architecture.

📝 Enhancement Note: The "Manager Specialist" designation is key here, pointing to a role that combines deep technical/design expertise with a strategic, potentially leadership-oriented approach to a specific domain (design systems). Growth hinges on expanding this domain expertise and influencing broader organizational design practices.

🌐 Work Environment

Office Type: Hybrid work environment, with options for the LEGO® Hub in Copenhagen (soon moving to Postbyen) or the LEGO® Campus in Billund. These locations are designed to be inspiring and flexible.

Office Location(s):

• Copenhagen, Denmark (specific new location: Postbyen)

• Billund, Denmark (LEGO® Campus) Workspace Context:

• Collaborative Environment: Offices are designed to foster collaboration, creativity, and fun. The hybrid model (average 3 days/week in office) supports a blend of focused work and in-person interaction.

• Tools & Technology: Access to industry-standard design tools (like Figma) and potentially other internal platforms supporting digital product development.

• Team Interaction: Opportunities for frequent interaction with the core design systems team, the broader digital design team within DP&I, and various product development teams across the organization.

Work Schedule: Full-time, with a hybrid work policy requiring an average of 3 days per week in the office. This structure allows for focused individual work while ensuring regular team collaboration and connection.

📝 Enhancement Note: The emphasis on "inspiring, inspiring, and flexible work environment" and the hybrid model suggests a modern workplace that balances productivity with employee well-being and collaboration. The choice between Copenhagen and Billund offers geographical flexibility within Denmark.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your application, focusing on your resume and, crucially, your online portfolio for relevant design system experience.

• Portfolio Deep Dive: A session with a hiring manager or design lead to walk through your portfolio, discussing specific projects, your role, design process, and impact. Expect questions about your system thinking and component design approach.

• Skills Assessment/Workshop: A practical exercise or a design challenge focused on design systems, component design, or problem-solving within a system context. This may involve Figma and could be presented to the team.

• Team & Stakeholder Interviews: Meetings with other designers, engineers, and potentially product managers to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Potentially with a senior leader to discuss strategic alignment, career aspirations, and overall fit for the role and The LEGO Group.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience with design systems, component creation, pattern definition, and documentation. Include examples of your Figma proficiency.

• Tell a Story: For each project, clearly articulate the problem, your specific role and contributions, the design process, the solutions implemented (especially system components/patterns), and the measurable impact or outcome.

• Highlight System Thinking: Emphasize how you approached scalability, consistency, and maintainability in your system-related projects. Show your understanding of design tokens and their importance.

• Showcase Collaboration: If possible, include examples or descriptions of how you collaborated with engineers, product managers, or other stakeholders to implement or evolve a design system.

• Design System Focus: Dedicate a significant portion of your portfolio to design systems work. If direct design system experience is limited, showcase projects that demonstrate strong UI/UX foundations, systematic thinking, and the ability to create reusable design elements.

Challenge Preparation:

• Figma Proficiency: Be ready to demonstrate your skills in Figma, particularly around component variants, auto layout, and library management.

• System Design Principles: Review core concepts of atomic design, design tokens, component states, and accessibility within design systems.

• Problem-Solving: Prepare to tackle hypothetical design system challenges, focusing on your structured approach, rationale, and ability to articulate trade-offs.

• AI Integration: Consider how a design system can facilitate AI-assisted design workflows (e.g., generating variations, ensuring component usage).

📝 Enhancement Note: The emphasis on the portfolio is paramount. Candidates must be prepared to not only showcase their design craft but also their strategic thinking, process, and collaborative abilities, specifically through the lens of design systems and their impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for design system creation, component library management, prototyping, and collaboration. Expert proficiency is expected.

• Design System Platforms/Tools: Experience with tools or methodologies for managing and distributing design systems (e.g., Zeroheight, Storybook - though these may be more engineering-focused, understanding their integration is beneficial).

Analytics & Reporting:

• While not explicitly a data analysis role, familiarity with how design systems impact product analytics (e.g., user engagement, conversion rates tied to UI consistency) is valuable. Understanding of tools used for product analytics (e.g., Google Analytics, Amplitude) may be beneficial for understanding user impact. CRM & Automation:

• Not directly applicable to this design role, but understanding how design systems integrate with broader product development workflows and potentially CI/CD pipelines for design assets could be relevant.

📝 Enhancement Note: Figma is the absolute cornerstone of this role's technology stack. While other tools aren't explicitly listed as requirements, a general awareness of the broader digital product development ecosystem (including how design systems fit into engineering workflows and analytics) will be advantageous.

👥 Team Culture & Values

Operations Values:

• Playfulness & Creativity: Embracing the LEGO spirit of innovation, imagination, and fun in the approach to design and problem-solving.

• Inclusivity & Openness: Fostering a welcoming environment where diverse perspectives are valued, ideas are shared freely, and collaboration thrives.

• Collaboration: Working closely with designers, engineers, and cross-functional partners to achieve shared goals and build better experiences together.

• Excellence & Consistency: A commitment to high-quality design and ensuring brand alignment through a robust and well-maintained design system.

• Curiosity & Learning: Encouraging continuous learning, exploration of new technologies (like AI in design), and challenging the status quo to find better solutions.

Collaboration Style:

• Cross-functional Integration: Actively engaging with design, engineering, and brand teams to ensure the design system meets diverse needs and is effectively adopted.

• Knowledge Sharing: Proactively sharing expertise through workshops, documentation, and informal sessions to upskill colleagues and build a strong design community.

• Feedback-Driven: Open to receiving and providing constructive feedback to continuously improve both the design system and individual contributions.

• Mentorship: Supporting the growth of other designers and engineers by sharing knowledge and guiding them on system usage and best practices.

📝 Enhancement Note: The culture revolves around the core LEGO brand values adapted for a professional digital environment. Expect a highly collaborative, creative, and inclusive atmosphere where continuous learning and the pursuit of quality are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Driving Adoption: Ensuring widespread and consistent adoption of the design system across numerous teams and products, overcoming resistance to change or perceived limitations.

• Balancing Needs: Mediating between the needs of various stakeholders (users, designers, engineers, brand) to ensure the design system is both functional and aligned with brand strategy.

• Maintaining Scalability: Evolving the design system to accommodate new features, products, and emerging technologies (like AI) without compromising its integrity or performance.

• Documentation Overload: Creating and maintaining comprehensive, clear, and up-to-date documentation that is accessible and useful for all users of the system.

• Technical Debt: Managing and mitigating technical debt within component libraries and system architecture as the system grows and evolves.

Learning & Development Opportunities:

• Advanced Design Systems: Deepen expertise in complex design system architecture, governance, and scaling strategies.

• AI in Design: Become a leader in applying AI tools and workflows within a design system context.

• Cross-Disciplinary Knowledge: Gain deeper insights into engineering practices, brand strategy, and product management within a large, global organization.

• Mentorship & Leadership: Develop leadership capabilities through mentoring junior team members and influencing design strategy across departments.

• Industry Trends: Stay abreast of the latest trends in UI/UX design, design systems, and digital product development through conferences, workshops, and internal knowledge sharing.

📝 Enhancement Note: The challenges are typical for a senior role in a mature design system function within a large organization. Growth opportunities are tied to becoming a domain expert, influencing broader digital strategy, and embracing new technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe your experience designing and maintaining a design system. What were the key challenges and how did you overcome them?" (Focus on process, governance, and adoption strategies.)

• "How do you approach balancing the needs of different stakeholders (e.g., engineers, product managers, brand) when evolving a design system?" (Highlight your negotiation and communication skills.)

• "Imagine a new AI tool is introduced that could automate component generation. How would you assess its fit with our existing design system, and what guidelines would you establish for its use?" (Demonstrate forward-thinking and system integration skills.)

• "Walk us through a complex component you designed. What were the design considerations, variants, states, and how did you ensure its reusability and accessibility?" (Be prepared to present a specific portfolio example.) Company & Culture Questions:

• "What excites you about The LEGO Group and this specific role within its digital transformation?" (Research LEGO's digital initiatives and brand values.)

• "How do you foster a collaborative environment and encourage adoption of a design system among diverse teams?" (Align your approach with their stated values of openness and collaboration.)

• "How do you ensure your design work aligns with brand identity, especially when working with a global brand like LEGO?" (Show an understanding of brand governance.) Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, with a clear introduction to your design system philosophy and then dive into 2-3 detailed case studies.

• Focus on Impact: For each project, quantify results where possible (e.g., "reduced design time by X%", "increased UI consistency by Y%", "improved developer efficiency").

• Show, Don't Just Tell: Use visuals effectively to demonstrate your UI/UX craft, component details, and system architecture.

• Explain Your 'Why': Be ready to articulate the rationale behind your design decisions, especially concerning system components, patterns, and trade-offs.

• Figma Showcase: If presenting live, be prepared to navigate Figma to show component structure, variants, and documentation.

📝 Enhancement Note: The interview process will heavily scrutinize your design systems expertise, your strategic thinking, and your ability to collaborate. Be prepared to articulate your process, demonstrate your Figma skills, and connect your experience to The LEGO Group's goals.

📌 Application Steps

To apply for this Senior Digital Product Designer - Design Systems position:

• Submit your application through the provided Workday link, ensuring all fields are completed accurately.

• Portfolio Customization: Tailor your online portfolio to prominently feature your design system experience, including Figma component libraries, design tokens, and documentation examples. Highlight at least one comprehensive case study demonstrating your system thinking and problem-solving skills.

• Resume Optimization: Update your resume to clearly articulate your years of experience in digital product design and specific contributions to design systems. Use keywords from the job description such as "Design Systems," "Figma," "UI Design," "Interaction Design," and "System Thinking."

• Company Research: Familiarize yourself with The LEGO Group's digital products, brand values, and any public statements about their digital strategy. Understand how a design system contributes to their mission.

• Prepare for Portfolio Walkthrough: Mentally rehearse walking through your portfolio, focusing on explaining your process, decisions, and the impact of your work, especially in system design contexts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with The LEGO Group hiring organization before making application decisions.