Senior brand designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Lucis

Location: Paris, France; London, United Kingdom; Barcelona, Spain

Job Type: Full-time

Category: Brand Operations & Design Systems

Date Posted: 2026-06-06

Experience Level: 5+ Years

Remote Status: Hybrid (3 days/week in office for Paris)

🚀 Role Summary

• Brand System Ownership: Lead the definition, implementation, and evolution of Lucis's comprehensive visual brand system across all customer touchpoints, ensuring consistent brand expression and high altitude.

• Agentic Pipeline Operation: Daily operation and enhancement of AI-powered asset generation pipelines, leveraging agentic tools to rapidly ship brand assets like carousels, newsletters, and ads.

• Design OS Management: Govern and maintain the "Design OS," encompassing AI skill curation, knowledge file versioning, and ensuring the integrity of the brand's AI-driven creative engine.

• Cross-Functional Brand Integrity: Act as the brand guardian, ensuring every shipped asset resonates with Lucis's visual identity, voice, and quality standards, while collaborating closely with Creative Direction and external agencies.

📝 Enhancement Note: This role is positioned as a "Senior Brand Designer" but the responsibilities and required skills heavily lean into "Brand Operations" and "Design Systems" with a strong emphasis on AI automation and operationalizing brand execution at scale. The candidate will be responsible for the systems that deliver the brand, not just the creative output. This is a critical distinction for operations-focused candidates.

📈 Primary Responsibilities

• Visual Brand System Management: Define and maintain core brand elements including visual identity tokens, typography, motion vocabulary, iconography, and photography direction across web, social media, advertising, pitch decks, partner co-branding kits, physical collateral, events, podcasts, and merchandise.

• Agentic Pipeline Operation & Enhancement: Daily operation of existing AI asset generation pipelines (using tools like Claude, Figma plugins, image/video pipelines). Propose and implement improvements to existing skills, knowledge files, and plugins, and build new pipelines for emerging brand needs (e.g., motion ads, video reels, partner activation kits).

• Template Library Development & Maintenance: Create and manage standardized template libraries (for newsletters, carousels, ads, decks) that integrate seamlessly with the agentic pipelines, ensuring efficient and consistent asset production from brief to shipment.

• Brand Maturation & Exploration: Proactively identify and design solutions for areas where the Lucis brand is not yet fully expressed or optimized at the required altitude, including physical kits, event presence, podcast visual identity, packaging, merchandise, and large-scale photography direction.

• Website Brand Surface Management: Ensure the website consistently reflects the brand's high altitude and evolves with the company's growth, acting as a primary brand touchpoint.

• AI Ops Governance & Curation: Manage the "Design OS" by curating AI skills, maintaining the registry, overseeing calibration cycles, ensuring MCP wiring health, and managing knowledge file versioning to support the AI creative engine.

• Partner Co-Brand Kit Development: Design and maintain co-branding kits for key partners (e.g., Episod, pharmacy networks, practitioner networks) to ensure consistent brand representation in collaborative efforts.

• Asset Quality Assurance: Implement rigorous checks to ensure all shipped assets maintain the Lucis brand fingerprint and quality standards before final delivery.

• Brand Platform Execution Support: Collaborate with external agencies to execute and maintain the brand platform's visual identity refresh.

📝 Enhancement Note: The emphasis on "operating the stack daily," "building new pipelines," and "AI Ops governance" strongly indicates this role requires a blend of creative systems thinking and operational execution. Candidates should be prepared to demonstrate experience managing and scaling creative production through automated systems.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong understanding of design principles and brand strategy is essential. Experience:

• 5+ years of experience in brand design, with a significant portion spent in-house at a consumer or healthcare brand. Pure agency experience is not sufficient; a deep understanding of internal brand operations is required.

• Proven experience operating and enhancing AI-driven creative pipelines and asset generation systems.

• Experience contributing to or building design systems from scratch is highly valued. Required Skills:

• Brand System Design: Demonstrated ability to design and implement comprehensive brand systems, not just individual assets. Portfolio should showcase how a single template or system facilitated the production of multiple deliverables.

• Agentic Coding Environment Fluency: Daily, hands-on proficiency with Claude or similar agentic coding environments (e.g., Cursor, Windsurf, Devin) is a mandatory requirement. This includes operating skills, extending knowledge files, and briefing the AI stack.

• Figma Proficiency: Deep infrastructure-level understanding of Figma, including variables, plugins, and Multi-Channel Publishing (MCP).

• Typography & Motion Literacy: Strong typographic instinct and a sophisticated understanding of motion design principles, with the ability to direct motion execution even if not performing it directly.

• Creative Briefing: Ability to write clear, actionable creative briefs that enable freelance designers or motion partners to execute independently.

• Website as a Brand Surface: Treat the website as a core brand expression channel, not merely a marketing page.

• English Professional Bar: Excellent professional English communication skills (written and verbal).

Preferred Skills:

• Fluency with image/video generation tools such as Midjourney, Higgsfield, Runway, or ComfyUI.

• Editorial design background, particularly in publications, magazines, or newsletters.

• Experience working within regulated industries like health, wellness, or fintech.

• Experience using image or video generation models for production work, not just exploration.

• French language proficiency is a plus but not required.

📝 Enhancement Note: The requirement for "daily fluency with Claude or another agentic coding environment" is exceptionally specific and critical. Candidates must be able to articulate their hands-on experience with these tools in a production capacity, not just theoretical knowledge. This is a key differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Systems Focus: The portfolio must showcase the development and implementation of scalable brand systems. Examples should demonstrate how a single system or template you designed facilitated the efficient production of numerous assets (e.g., "show us how one template you built shipped 50 things, not how 50 things shipped one-off").

• Operational Impact: Evidence of how your systems and processes have improved efficiency, velocity, and consistency in brand asset production. Quantifiable improvements are highly desirable.

• AI Tool Integration: Examples of how you have leveraged AI tools or agentic workflows to automate or enhance creative production processes.

• Design System Contribution: If applicable, showcase your involvement in building or managing design systems, highlighting components, variables, and their impact on brand consistency.

Process Documentation:

• Workflow Design & Automation: Demonstrate experience in designing and documenting workflows for creative asset production, with a focus on automation and AI integration.

• System Implementation & Optimization: Provide examples of how you have implemented and optimized creative production systems, including template libraries and asset generation pipelines.

• Metrics & Performance Analysis: Illustrate how you track and report on the performance of brand systems and automated workflows, focusing on efficiency gains, output velocity, and brand consistency metrics.

📝 Enhancement Note: The portfolio requirement is heavily geared towards demonstrating systems thinking and operational execution through AI and automation, rather than a traditional showcase of individual design pieces. Candidates must tailor their portfolios to highlight these specific operational capabilities.

💵 Compensation & Benefits

Salary Range:

• Competitive salary commensurate with experience and location. Given the senior nature of the role, the European locations, and the specialized skillset (AI operations), a range of €70,000 - €100,000+ annually is a reasonable estimate for London/Paris/Barcelona, depending on candidate experience and local market rates. Benefits:

• Competitive Salary

• Meaningful BSPCE equity (French stock options)

• 30 days Paid Time Off (PTO)

• Standard French benefits (e.g., health insurance, retirement contributions, potentially meal vouchers, transport subsidies)

• Visa sponsorship considered for senior candidates already within the EU. Working Hours:

• Standard full-time hours, estimated at 40 hours per week. The hybrid model in Paris allows for flexibility, with 3 days per week in the office.

📝 Enhancement Note: Salary estimation is based on typical senior-level compensation for brand/design operations roles in major European tech hubs like Paris, London, and Barcelona, factoring in the specialized AI and system operation requirements. BSPCE equity is a significant component for French startups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Preventive Health, Longevity Tech, AI-Powered Health Solutions.

Company Size: Early-stage startup (details not explicitly provided but implied by "Series A launch" and "meaningful BSPCE equity"). This suggests a dynamic, fast-paced environment where individuals have significant impact.

Founded: Not specified, but the company has reached a Series A funding stage, indicating established product-market fit exploration and growth ambitions.

Team Structure:

• The role reports to a Creative Director (Hugo) who built the initial AI stack.

• The team is based in Paris, with a hybrid work model.

• Collaboration is expected to be close and side-by-side, fostering a missionary culture.

• Cross-functional collaboration will be essential, especially with product, engineering, and marketing teams leveraging the brand assets. Methodology:

• Rigor without Ego: High standards applied to all aspects, from science and code to creative execution.

• Radical Ownership: Employees are empowered to take full responsibility and drive initiatives.

• Velocity over Perfection: A bias for shipping quickly and iterating, valuing timely decisions over prolonged perfectionism.

• AI as an Engine: AI is deeply integrated into all teams' workflows, emphasizing exploration and automation to boost productivity.

Company Website: https://lucis.life/

📝 Enhancement Note: The company culture emphasizes speed, ownership, and AI integration. The "Rigor without Ego" and "Velocity over Perfection" principles are key to understanding how decisions are made and work is executed.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is a critical operational function for the brand, acting as the primary owner of the brand's execution systems. It offers significant autonomy and the chance to shape operational processes for brand delivery.

Reporting Structure: Reports directly to the Creative Director (Hugo), who acts as a mentor and collaborator in shaping the brand's AI-driven creative engine.

Operations Impact: The role has a direct and substantial impact on Lucis's ability to scale its preventive health mission across Europe. By operationalizing brand asset creation at velocity, this role enables faster market entry, consistent brand messaging, and efficient customer acquisition, directly contributing to revenue growth and brand recognition.

Growth Opportunities:

• AI Specialization: Deepen expertise in AI Ops, agentic workflows, and the specific application of AI in creative production, positioning for future leadership roles in creative technology or operations.

• Brand System Leadership: Grow into a lead role for brand operations or design systems at a rapidly scaling tech company, potentially managing a team as the company expands.

• Cross-Functional Influence: Gain exposure to product development, marketing strategy, and business development, enabling a broader understanding of GTM operations and strategic brand alignment.

• Industry Expertise: Develop specialized knowledge in building brands within regulated sectors (health/wellness) and leveraging cutting-edge AI for creative scaling.

📝 Enhancement Note: This role offers a unique opportunity to be at the forefront of AI adoption in brand operations. Growth is not just about traditional design progression but also about becoming an expert in operationalizing creativity with advanced technology.

🌐 Work Environment

Office Type: Hybrid model for the Paris office, encouraging in-person collaboration. The description suggests a modern, possibly co-working or dedicated startup office space conducive to focused work and team interaction.

Office Location(s): Paris (near République), with potential for remote work or regular visits to London/Barcelona for candidates in those locations if they are already EU-based.

Workspace Context:

• Collaborative Environment: Emphasis on working side-by-side, fostering a strong team dynamic and rapid knowledge sharing.

• AI-Powered Tools: Access to and extensive use of AI agents and advanced creative tools is a core part of the daily work environment.

• Direct Interaction: Close working relationship with the Creative Director and other team members, facilitating quick feedback loops and collaborative problem-solving.

Work Schedule: Standard full-time hours apply, with flexibility offered through the hybrid model in Paris. The focus is on output and velocity, suggesting a results-oriented work environment.

📝 Enhancement Note: The hybrid model in Paris with an expectation of "missionaries who travel to work with us in Paris on a regular basis" suggests that while remote work is possible for some locations, consistent physical presence in Paris is highly valued for team cohesion and operational efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Screening Call (20 min): Initial conversation to assess basic qualifications, alignment with company mission, and understanding of AI in creative production.

• Craft Deep-Dive (60 min): In-depth discussion about your experience with brand systems, AI operations, and your approach to operationalizing creativity. Be prepared to discuss specific examples and challenges.

• Take-Home Case Study (~3–4 hrs) + Review (45 min): This is a critical step. You will be asked to use Lucis's actual AI stack to solve a brand asset generation problem. The review will assess your technical proficiency, strategic thinking, and ability to operate within their existing systems.

• Half-Day On-Site (Paris): Immersive session with the team to assess cultural fit, collaboration style, and problem-solving skills in a live setting.

• Two Reference Calls: Standard reference checks to validate your experience and work ethic.

• Decision: Aim for a decision within 10 days of the on-site.

Portfolio Review Tips:

• System-Centricity: Your portfolio must clearly articulate the systems you've built or managed, not just individual design outputs. Use case studies to explain the problem, your system-based solution, and the quantifiable results (e.g., X% increase in asset production speed, Y% improvement in consistency).

• AI Operationalization: Highlight specific instances where you've used AI or agentic workflows to automate creative tasks, manage pipelines, or enhance efficiency. Detail the tools used, the process, and the outcome.

• Problem-Solving Narrative: For the case study, frame your approach as a problem-solving exercise. Clearly state the challenge, your proposed solution using the provided stack, and how you would measure success.

• Brand Altitude: Demonstrate an understanding of elevating brand perception and ensuring consistent quality across all touchpoints, especially when using automated systems.

Challenge Preparation:

• Case Study Simulation: Practice using AI tools for creative tasks. Familiarize yourself with prompt engineering for image/text generation and workflow automation concepts. If possible, explore tools like Claude, Cursor, or Figma plugins that might mimic the described stack.

• System Thinking: Be ready to discuss how you would architect or improve an AI-driven creative production system. Think about knowledge management, skill curation, and output calibration.

• Stakeholder Communication: Prepare to articulate your operational strategy, technical choices, and brand rationale clearly and concisely, as you will be presenting your case study and interacting with various team members.

📝 Enhancement Note: The take-home case study using their "actual stack" is the most crucial part of the application. Candidates should prepare to demonstrate hands-on technical and operational skills with AI tools in a production context.

🛠 Tools & Technology Stack

Primary Tools:

• Agentic Coding Environments: Daily fluency required in Claude or similar (Cursor, Windsurf, Devin). This is central to the role.

• Figma: Deep infrastructure-level knowledge, including variables, plugins, and MCP (Multi-Channel Publishing).

• Image/Video Generation Tools: Experience with Midjourney, Higgsfield, Runway, ComfyUI is a strong plus.

• Notion: Used for briefs, indicating its role in the initial stages of the asset creation workflow.

Analytics & Reporting:

• While not explicitly listed, expect to use tools to track the performance of automated pipelines, asset output velocity, and brand consistency metrics. This might involve internal dashboards or analytics platforms. CRM & Automation:

• Not directly mentioned, but the role's focus on operationalizing brand asset creation suggests an interest in systems that streamline GTM processes.

📝 Enhancement Note: The explicit mention of "Claude or another agentic coding environment" as a daily requirement is a significant technical specification. Candidates must possess and be able to demonstrate this specific skill.

👥 Team Culture & Values

Operations Values:

• Rigor without Ego: A commitment to high standards in data, code, and creative execution, fostering a culture of objective evaluation and continuous improvement.

• Radical Ownership: Empowering individuals to take full responsibility for their domains, leading to proactive problem-solving and a strong sense of accountability.

• Velocity over Perfection: Prioritizing rapid iteration and shipping good decisions quickly, balanced with maintaining brand standards. This implies a pragmatic approach to execution.

• AI-Driven Efficiency: A core value of leveraging AI and automation as the primary engine for productivity, encouraging exploration and innovation in how work is done.

Collaboration Style:

• Side-by-Side Working: Emphasis on close collaboration, implying frequent communication and teamwork within the Paris hub.

• Missionary Culture: A shared passion for the company's mission to make preventive health the default, fostering a dedicated and aligned team.

• Cross-Functional Integration: While the role is brand-focused, expect collaboration with product, engineering, and marketing to ensure brand systems support broader business objectives.

• Feedback Exchange: A culture that likely values constructive feedback to refine processes and creative output.

📝 Enhancement Note: The company's operational values are deeply intertwined with its use of AI and its fast-paced startup environment. Candidates should demonstrate an ability to thrive in a culture that values speed, ownership, and technological innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Brand with AI: Ensuring brand consistency and quality across a high volume of AI-generated assets while the company scales rapidly across multiple European markets.

• Evolving AI Landscape: Keeping pace with rapid advancements in AI and agentic technologies to continuously optimize the creative production pipeline.

• Balancing Automation and Human Oversight: Effectively managing the "Design OS" and ensuring AI outputs meet stringent brand and compliance standards, requiring a keen eye for detail and strategic direction.

• Cross-Functional Alignment: Ensuring brand system capabilities and outputs effectively support diverse team needs (marketing, sales, product) while maintaining brand integrity.

Learning & Development Opportunities:

• AI Creative Operations Mastery: Become a recognized expert in operationalizing creative production using advanced AI tools and agentic workflows within a high-growth startup.

• Design System Evolution: Contribute to the foundational design systems of a health tech company, shaping how brand is expressed at scale.

• Industry-Specific Brand Building: Gain deep experience in building and scaling a brand in the regulated health and wellness sector.

• Leadership Potential: The combination of brand systems, operational leadership, and AI expertise creates a pathway for future leadership roles, either in brand operations, creative operations, or GTM strategy.

📝 Enhancement Note: The primary challenge lies in operationalizing creativity at scale using AI. Growth opportunities are heavily tied to developing expertise in this cutting-edge intersection of design, operations, and artificial intelligence.

💡 Interview Preparation

Strategy Questions:

• AI-Driven Brand Strategy: "How would you approach scaling Lucis's brand presence across five European markets using agentic asset pipelines?" Be ready to discuss specific pipeline ideas, content strategies, and localization considerations.

• System Design & Optimization: "Describe a time you built or significantly improved a creative production system. What were the key components, challenges, and outcomes?" Focus on processes, tools, and quantifiable results.

• AI Ops Governance: "How would you ensure brand consistency and quality when a significant portion of assets are AI-generated? What governance mechanisms would you implement for an 'AI Ops' system?" Discuss curation, calibration, and quality control.

Company & Culture Questions:

• Mission Alignment: "Why are you passionate about preventive health and Lucis's mission?" Connect your personal values and career goals to their mission.

• Operational Philosophy: "How do you balance 'velocity over perfection' with maintaining brand rigor? Give an example." Demonstrate your pragmatic approach to execution.

• AI Integration: "How do you see AI evolving the role of brand designers and operations professionals?" Share your forward-thinking perspective on AI's impact.

Portfolio Presentation Strategy:

• System-First Narrative: Begin by explaining the overarching brand system or operational process you implemented. Use visuals to support your narrative, showing how the system functioned and the outputs it generated.

• Quantifiable Impact: Clearly articulate the metrics that demonstrate the success of your systems (e.g., time saved, volume of assets produced, consistency improvements).

• AI Workflow Walkthrough: For any AI-related projects, walk through the specific tools used, the prompts or instructions given, the AI's output, and your refinement process.

• Demonstrate Ownership: Showcase your proactive approach and how you took ownership of problems and drove solutions through your systems and processes.

📝 Enhancement Note: The interview process heavily emphasizes practical application of AI tools and systems thinking. Your portfolio presentation and case study review are your primary opportunities to demonstrate these operational and technical capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your resume and portfolio to prominently feature your experience with brand systems, design operations, and, critically, your hands-on experience with AI agentic workflows and creative automation tools (Claude, Cursor, etc.). Highlight how you've built or managed systems for asset production.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of in-house brand design experience and your daily fluency with agentic coding environments. Use keywords from the job description, such as "Brand Systems," "AI Ops Governance," "Figma Infrastructure," and "Agentic Pipelines."

• Case Study Preparation: Begin brainstorming how you would approach a creative challenge using AI tools. Familiarize yourself with the concepts of prompt engineering and workflow automation. Be ready to articulate your process for the take-home case study.

• Company Research: Deeply understand Lucis's mission in preventive health and longevity. Research their existing brand presence online and consider how their AI-driven approach can be further leveraged.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding specific AI tools and the take-home case study, should be verified directly with the hiring organization before making application decisions. The emphasis on AI operationalization is paramount for this role.