Senior Digital Product Designer

📍 Job Overview

Job Title: Senior Digital Product Designer

Company: The LEGO Group

Location: Billund, Denmark

Job Type: Full-time

Category: Digital Product Design / Operations Technology

Date Posted: February 23, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This Senior Digital Product Designer role is crucial for enhancing the LEGO Group’s Operations & Manufacturing digital landscape by collaborating with the central Digital Technology Design System Team.

• The position focuses on developing and maintaining a robust design system, ensuring consistency and scalability across digital products within Omnichannel, Manufacturing, and Product Engineering domains.

• The role involves hands-on design, creating reusable components, and providing guidance to fellow designers to uphold design system standards and organizational goals.

• This is a hybrid role, requiring an average of 3 days per week in the Billund LEGO Campus office, fostering collaboration and integration within the digital design and technology teams.

📝 Enhancement Note: While the title is "Senior Digital Product Designer," the description strongly emphasizes its application within the "Operations & Manufacturing area" and collaboration with "Omnichannel, Manufacturing, and Product Engineering" teams. This positions the role as a critical enabler of GTM and operational efficiency through digital product design, making it highly relevant for operations-focused professionals who value user experience in enterprise systems. The "Operations Technology" category reflects this specific application.

📈 Primary Responsibilities

• Drive consistency and scalability across digital products within Omnichannel, Manufacturing, and Product Engineering areas by collaborating with the central Digital Technology Design System Team.

• Create high-quality, reusable UI components and patterns that seamlessly integrate into the design system, elevating the user experience for web, mobile, and other digital touchpoints.

• Provide expert, hands-on support and guidance to fellow designers, ensuring effective adoption and governance of the design system across various projects.

• Conduct thorough evaluations of design work from product teams to guarantee alignment with design system standards, accessibility guidelines, and overarching organizational objectives.

• Continuously research and integrate emerging design practices, tools, and technologies to maintain an innovative and competitive design system.

• Partner closely with developers, product managers, and other cross-functional stakeholders to ensure design solutions are technically feasible and meet critical business requirements.

• Foster professional growth and enhance the overall design capability within the organization by mentoring designers and sharing best practices.

• Contribute to strategic planning sessions to evolve the design system's architecture, governance, and its strategic role within the broader organizational objectives.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design system leadership and hands-on execution, typical of a senior role. The emphasis on "Omnichannel, Manufacturing, and Product Engineering" indicates a focus on internal and B2B-facing digital tools that directly impact operational efficiency and product development, a key area for operations professionals.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent experience and expertise in digital product design and design systems is paramount.

Experience: Several years of demonstrated experience in product design, UI/UX design, and significant experience building and maintaining design systems are essential. Experience within user-centric development methodologies is highly valued.

Required Skills:

• Proven expertise in UI and visual design, with a robust portfolio showcasing design system components and user-centered design solutions.

• Strong proficiency in Figma for design, prototyping, and component creation.

• Demonstrated experience in creating, managing, and scaling design systems to ensure consistency across diverse digital platforms.

• Solid understanding of responsive design principles and best practices for designing across various devices and screen sizes.

• Knowledge of accessibility standards (e.g., WCAG) and a commitment to inclusive design practices.

• Excellent communication, storytelling, and teamwork skills, with the ability to articulate complex design concepts effectively to multi-functional teams.

Preferred Skills:

• Experience within the manufacturing or operations sector, with an understanding of industry-specific challenges and opportunities.

• Familiarity with prototyping tools and techniques, both digital and physical.

• Working knowledge of development languages like HTML, CSS, Swift, Android, and JavaScript.

• Experience and familiarity with native mobile design and mental models associated with designing across browser, Progressive Web Apps (PWAs), and native mobile applications, including Human-Machine Interfaces (HMIs).

• Experience with advanced HMI design principles and best practices.

📝 Enhancement Note: The "preferred skills" section, particularly mentioning manufacturing/operations experience and HMI design, directly links this design role to operational environments. This suggests a need for designers who can understand and address the unique user experience needs within industrial and operational contexts, which is a niche but critical skill set for operations-focused technology roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a strong track record in digital product design, UI/UX, and significant contributions to design systems.

• The portfolio must include detailed examples of reusable design system components (e.g., buttons, forms, navigation elements, complex modules) with explanations of their design rationale and implementation.

• Showcase case studies demonstrating the application of the design system in real-world projects, highlighting how consistency and user experience were improved across different digital products (web, mobile, etc.).

• Evidence of user-centric design processes, including user research, wireframing, prototyping, and usability testing, should be clearly presented.

Process Documentation:

• Examples of how design systems are documented, including style guides, component libraries, and usage guidelines.

• Documentation illustrating the process of integrating a design system with development workflows, ensuring seamless handoff and implementation.

• Case studies showing how accessibility standards were incorporated into the design process and documented for compliance.

• Documentation related to the evolution and governance of a design system, including change management and version control.

📝 Enhancement Note: For a role focused on design systems within an operations context, the portfolio should emphasize not just aesthetic design but also the practical application of components that drive efficiency and user adoption in complex operational environments. Demonstrating how design decisions impact operational workflows and user productivity will be key.

💵 Compensation & Benefits

Salary Range: Based on the Senior level, hybrid work arrangement in Billund, Denmark, and the specialized nature of design systems within an industrial/operations context, the estimated annual salary range for a Senior Digital Product Designer in Denmark is approximately DKK 550,000 - 800,000 (approximately $80,000 - $115,000 USD, subject to currency fluctuations). This range is benchmarked against similar roles in the Danish tech and design market, considering the LEGO Group's reputation and the specific responsibilities.

Benefits:

• Family Care Leave: Enhanced paid leave options to support significant life events.

• Insurances: Comprehensive life and disability insurance for peace of mind.

• Wellbeing Resources: Access to resources and benefits promoting physical and mental wellbeing, community building, and creativity.

• Colleague Discount: Generous discount on LEGO products from day one.

• Bonus Scheme: Eligibility for a bonus based on individual and company performance when goals are achieved.

• Hybrid Work Policy: An average of 3 days per week in the office, balancing collaboration with flexibility.

Working Hours: The standard working hours are approximately 40 hours per week, with the flexibility afforded by the hybrid work policy.

📝 Enhancement Note: The salary estimate is based on typical senior-level design roles in Denmark, adjusted for the specific industry (consumer goods/manufacturing tech) and the specialized skill set of design system development. Benefits are directly drawn from the provided text.

🎯 Team & Company Context

🏢 Company Culture

Industry: Toy Manufacturing & Entertainment (Consumer Goods with a strong digital transformation focus). The LEGO Group is a global leader in the toy industry, renowned for its commitment to innovation, creativity, and quality. Its digital transformation efforts are increasingly impacting its operational and manufacturing sectors.

Company Size: Large Enterprise (The LEGO Group is a multinational corporation with tens of thousands of employees globally). This scale implies robust processes, significant resources, and opportunities for impact across a wide user base.

Founded: 1932. With a long history, the LEGO Group combines established brand values with a forward-looking approach to technology and digital experiences.

Team Structure:

• The role is within the OMP (Omnichannel, Manufacturing, and Product Engineering) Digital Design department, a specialized unit supporting core operational functions.

• Collaboration extends to the central Digital Technology Design System Team, indicating a matrixed structure where specialized teams support broader organizational needs.

Methodology:

• Emphasis on user-centric development, ensuring digital products meet the needs of their users.

• Design system approach promotes consistency, scalability, and efficiency in digital product creation.

• Agile methodologies are utilized, suggesting iterative development cycles and collaborative teamwork.

• A focus on integrating digital design with product engineering to create seamless and effective user experiences for operational tools.

Company Website: https://www.lego.com/

📝 Enhancement Note: The context emphasizes