Senior Digital Experience & UX Executive

📍 Job Overview

Job Title: Senior Digital Experience & UX Executive

Company: ITV

Location: London, England, United Kingdom

Job Type: Full time

Category: Digital Product & User Experience Operations

Date Posted: July 31, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Drive the continuous optimization of the ITV Studios Catalogue Experience across digital platforms, focusing on user-centric design and commercial impact.

• Own the end-to-end product design and delivery process for small to medium-sized initiatives, from user research to implementation and QA.

• Champion user-centered design principles and collaborate with cross-functional teams (Marketing, Sales, Technology, Content) to enhance customer journeys and digital merchandising.

• Leverage data analytics, user insight, and experimentation to identify opportunities for product improvement and inform roadmap priorities.

📝 Enhancement Note: This role sits at the crucial intersection of product management, UX/UI design, and digital operations. It requires a candidate who can not only design exceptional user experiences but also understand the operational aspects of product delivery, quality assurance, and content strategy within a large media organization. The focus on "buyers" and "television catalogue" suggests a B2B or B2B2C context within the media/entertainment industry.

📈 Primary Responsibilities

• Own and execute the continuous optimization of the ITV Studios Catalogue Experience, enhancing discovery, engagement, and commercial impact for buyers.

• Lead the end-to-end design process for product initiatives, including user research, problem definition, wireframing, high-fidelity mock-ups, and detailed requirements (Epics/User Stories).

• Collaborate closely with the Senior Digital Product Manager, Technology Manager, and agile product squads to ensure innovative, user-centered designs are effectively implemented.

• Manage quality assurance processes, including functional, regression, and user acceptance testing, to ensure high-quality product releases.

• Partner with Marketing, Sales, and Product teams to develop best practices for customer journeys, digital merchandising, and catalogue experiences.

• Analyze user behavior, digital analytics (e.g., GA4), and customer feedback to identify friction points and opportunities for UX improvements.

• Champion effective content strategy, metadata management, and content governance to improve catalogue quality and support content hub integration.

• Translate user insights and data analysis into actionable recommendations that influence future product roadmap priorities.

• Manage project plans, timelines, and stakeholder communication throughout the product development lifecycle.

• Ensure designs adhere to accessibility standards and leverage the existing design system and partner capabilities.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic product thinking and hands-on execution. "Owning" initiatives and the "end-to-end design process" points to a senior individual contributor role with significant autonomy. The mention of "buyers" and "television catalogue" strongly suggests a focus on sales enablement, content licensing, or a platform for content acquisition within the media industry, making this role critical for GTM operations supporting sales and marketing.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, Marketing, or a related field is typically expected for a Senior UX role. Equivalent practical experience will also be considered.

Experience: Proven experience (5-10 years) in designing and delivering customer-facing digital experiences, with a strong preference for B2B, SaaS, media, or content-rich environments.

Required Skills:

• User Experience (UX) Design: Deep understanding of user-centered design principles, user research methodologies, and usability best practices.

• Product Design & Delivery: Proven ability to manage the entire product design lifecycle, from concept to implementation, for digital products and enhancements.

• Portfolio: A compelling portfolio showcasing expertise in end-to-end product design and delivery, demonstrating problem-solving, user-centricity, simplicity, and visual excellence.

• Prototyping & Wireframing Tools: Proficiency in design, wireframing, and prototyping tools such as Figma or similar industry-standard software.

• Agile Methodologies: Experience working effectively within agile product teams (Scrum, Kanban), participating in sprint planning, backlog refinement, and roadmap execution.

• Quality Assurance (QA) & Testing: Experience managing functional, regression, and usability testing, and troubleshooting product issues.

• Analytical & Problem-Solving Skills: Ability to translate customer insights and data into actionable product improvements and strategic recommendations.

• Stakeholder Management & Communication: Excellent skills in managing relationships with diverse stakeholders, communicating design decisions effectively, and presenting recommendations.

• Responsive & Accessibility Design: Strong knowledge of accessibility standards and responsive design principles for inclusive digital experiences.

• Content Strategy & Metadata: Understanding of content governance, structured content, and metadata management relevant to digital catalogues.

Preferred Skills:

• Experience with digital analytics tools like GA4 for understanding user behavior and product performance.

• Familiarity with Content Management Systems (CMS) platforms.

• Experience with product management tools such as Jira and Confluence.

• Knowledge of AI-enabled tools and emerging digital technologies.

• Interest in the television, streaming, or entertainment industry.

• Experience with Google Workspace productivity tools.

📝 Enhancement Note: The emphasis on a "compelling portfolio" is critical. Candidates should prepare to showcase projects that clearly illustrate their problem-solving process, user research integration, design iterations, and measurable impact on user engagement or commercial goals. The mention of "buyers" and "television catalogue" implies that a portfolio showcasing B2B platforms, content discovery tools, or digital marketplaces would be highly advantageous.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Design Process: Demonstrate a clear workflow from initial user research and problem definition through to finalized designs, user flows, and developer hand-off.

• User-Centricity & Problem-Solving: Showcase how user needs were identified and addressed, with clear articulation of the problem statement and the user-centered solutions provided.

• Commercial Impact: Where possible, include case studies or examples that highlight how design decisions contributed to commercial objectives, such as increased engagement, conversion, or buyer satisfaction.

• System Integration & Design Systems: Illustrate how designs integrate with existing systems or adhere to established design systems, demonstrating an understanding of scalable and maintainable solutions. Highlight any contributions to or work with design systems.

Process Documentation:

• User Research & Insight Generation: Provide examples of how user research was conducted (e.g., interviews, surveys, usability tests) and how insights were synthesized to inform design decisions.

• Design Iteration & Prototyping: Showcase the iterative design process, including wireframes, prototypes, and user testing feedback that led to final designs. Demonstrate proficiency with tools like Figma.

• Agile Delivery & QA: Detail experience in translating designs into user stories/epics for development, collaborating with agile squads, and managing quality assurance and testing phases.

• Analytics & Optimization: Include examples of how data analytics (e.g., GA4) and user feedback were used to identify areas for continuous product optimization and improvement.

📝 Enhancement Note: The portfolio is not just about showcasing finished designs but demonstrating a robust, repeatable process for delivering user-centered digital experiences that align