Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer

Company: DualEntry

Location: United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-16

Experience Level: Mid-Senior Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the visual identity and brand expression for a rapidly growing AI-native ERP company, DualEntry.

• Drive creative strategy and execution across all digital and physical touchpoints, including web, events, and marketing collateral, with a focus on CFOs and finance professionals.

• Develop and maintain scalable brand systems and design infrastructure to ensure consistent brand quality and impact over time.

• Collaborate directly with Product Marketing, Marketing, and Sales teams to translate business objectives into compelling visual storytelling and impactful design solutions.

📝 Enhancement Note: While the job title is "Senior Creative Designer," the description heavily emphasizes B2B SaaS and finance audiences, suggesting a strong focus on marketing and brand strategy rather than pure UI/UX or product design. The role requires a strategic thinker who can build systems and influence perception within a high-growth, B2B environment.

📈 Primary Responsibilities

• Define and evolve DualEntry's visual brand identity across all platforms, ensuring a sophisticated and considered presentation to a discerning finance audience.

• Lead the creative direction and design execution for the company website (dualentry.com), including landing pages, feature pages, and campaign-specific creative, with an emphasis on hierarchy, craft, and conversion optimization.

• Design engaging creative assets for DualEntry's event presence, such as CFO dinners, conferences, and sponsored activations, ensuring physical touchpoints align with digital brand standards.

• Build and manage scalable design systems, including templates for presentations (deck masters), social media, email campaigns, and print materials, to facilitate brand consistency and efficiency.

• Act as a creative strategist and partner to PMM, Marketing, and Sales, translating positioning into visual storytelling, receiving and challenging briefs, and ensuring visual output aligns with strategic goals.

• Develop a deep understanding of the target audience (CFOs, finance teams) to create designs that resonate with their professional needs and aesthetic expectations.

• Maintain an obsessive eye for detail, craft, and hierarchy in all design outputs to uphold a premium brand perception.

• Collaborate with external vendors and agencies when necessary, providing clear direction and ensuring brand integrity.

📝 Enhancement Note: The emphasis on "building scalable systems" and "partnering directly with PMM, Marketing, and Sales" indicates this role goes beyond execution. It requires a strategic approach to brand building and a strong understanding of B2B marketing and sales enablement.

🎓 Skills & Qualifications

Education: Specific degree requirements are not listed, but a strong foundation in graphic design, visual communication, or a related field is implied.

Experience: 4+ years of design experience, preferably within a high-growth B2B SaaS company, a top-tier agency, or a combination of both. Experience in the fintech or ERP space is a significant advantage.

Required Skills:

• Demonstrated expertise in building and evolving brand systems, not just executing within them.

• Proficiency in core design tools: Figma (essential) and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Proven experience in brand identity development, web design, print design, and event/environmental design.

• Strong strategic thinking and the ability to operate at both a strategic and executional level.

• Excellent visual storytelling capabilities and a keen eye for hierarchy, craft, and detail.

• Ability to receive creative briefs, challenge them constructively, and translate positioning into effective visual communication.

• High agency and proactive work ethic; ability to work independently and drive initiatives without constant direction.

• Confidence in articulating and defending design decisions to senior stakeholders. Preferred Skills:

• Experience with Webflow.

• Understanding of conversion optimization principles in web design.

• Familiarity with the finance or ERP industry.

• Experience designing for B2B audiences, particularly CFOs and finance professionals.

• Knowledge of AI-native product design considerations.

📝 Enhancement Note: The "outlier" culture at DualEntry suggests they value candidates who can demonstrate initiative, strategic thinking, and a strong point of view, even if not explicitly stated in traditional qualifications. The emphasis on "making us stop scrolling" in the portfolio requirement underscores the need for exceptional, standout work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A compelling portfolio showcasing exceptional work across brand identity, web design, print, and event/environmental design.

• Demonstrate a multidisciplinary range of skills and a sophisticated aesthetic.

• Highlight examples of building and evolving brand systems, illustrating an understanding of scalability and consistency.

• Include case studies that showcase the strategic thinking behind design decisions, not just the final output.

• Show evidence of designing for conversion and impact, particularly in web and marketing collateral. Process Documentation:

• Examples of how you have developed and implemented design systems or brand guidelines.

• Demonstrate a process for receiving, interpreting, and challenging creative briefs.

• Illustrate how you translate complex positioning or product features into clear visual stories.

• Showcase your workflow for collaborating with cross-functional teams (Marketing, Sales, PMM).

📝 Enhancement Note: The role requires a candidate who can not only execute but also architect design solutions. The portfolio should reflect this by showing the "why" and "how" behind the designs, emphasizing system thinking and strategic impact.

💵 Compensation & Benefits

Salary Range: $160,000 - $190,000 USD per year (Base Salary)

Equity: $50,000 - $60,000 USD in equity

Benefits:

• Comprehensive Medical, Dental, and Vision insurance.

• One Medical membership for convenient healthcare access.

• Mental health support through Talkspace.

• Fertility and family-building support via Kindbody.

• Virtual healthcare services from Teladoc Health.

• 401(k) retirement savings plan.

• Commuter benefits to support daily travel.

• A generous Learning & Development budget for courses, certifications, and language learning.

• Unlimited AI tokens and AI skills development opportunities.

• Visa and permanent residence sponsorship available.

• Relocation support for individuals moving to New York.

• Flexible Paid Time Off (PTO) of 27 days, inclusive of public holidays.

• Snacks, drinks, and team events in a collaborative office environment.

Working Hours: Full-time, with an implied 40-hour work week. The culture is described as high-speed and high-trust, suggesting a focus on results over strict hours, but the role is on-site.

📝 Enhancement Note: The salary range provided is competitive for a Senior Creative Designer role in the US, especially within a high-growth B2B SaaS company. The equity component is also significant, reflecting the early-stage nature of the company and the value placed on employee contribution. The comprehensive benefits package, including specialized health support and L&D budget, indicates a commitment to employee well-being and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Technology (specifically AI-native ERP for finance)

Company Size: Post-Series A, having raised $100M+; likely between 50-200 employees, indicating a dynamic, fast-paced growth environment.

Founded: Approximately 2 years ago, signifying a startup with significant traction and ambition.

Team Structure:

• The design role will likely be part of a lean, high-impact marketing or growth team.

• Reporting structure is likely to a Head of Marketing, Brand Director, or similar senior marketing leader.

• Close collaboration with Product Marketing (PMM), Sales, and potentially Product teams is expected.

• The company culture is characterized by hiring "outliers" – individuals with exceptional achievements, high agency, and a strong work ethic. This fosters an environment of high expectations, speed, and trust. Methodology:

• DualEntry operates with an AI-native approach, integrating artificial intelligence at its core for its ERP product. This suggests a data-driven and technologically advanced mindset across the organization.

• The marketing and branding efforts are described as pioneering, aiming to build a playbook that others will follow, indicating a culture of innovation and ambition.

• Emphasis is placed on intentionality, craft, and strategic thinking in all aspects of the business, including branding and communication.

Company Website: https://www.dualentry.com/

📝 Enhancement Note: The "outlier" culture is a key differentiator. Candidates should be prepared to demonstrate unique achievements and a high degree of self-motivation and strategic thinking. The company's mission to build the "OS for finance" and its rapid funding suggest a high-growth, high-pressure, but potentially very rewarding environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Creative Designer," indicating a mid-to-senior level individual contributor. It requires significant experience and the ability to operate autonomously and strategically. The role implies leadership in design execution and system building, but not necessarily people management at this stage.

Reporting Structure: The Senior Creative Designer will likely report to a marketing leader (e.g., Head of Marketing, Brand Director, VP of Marketing) and work closely with the Founding Product Marketing Manager, Jan Abaza, and potentially others involved in community and events.

Operations Impact: The impact of this role is significant, as the Senior Creative Designer will be responsible for defining and shaping how DualEntry is perceived by its target audience of CFOs and finance professionals. This directly influences brand recognition, credibility, lead generation, and sales enablement. The success of the brand's visual presence is critical for a B2B SaaS company in a competitive market.

Growth Opportunities:

• Design Leadership: As the company grows, there’s potential to build and lead a design team, moving into a Design Manager or Creative Director role.

• Brand Strategy: Opportunity to deepen involvement in overall brand strategy, not just execution, potentially influencing product marketing messaging and go-to-market strategies.

• Specialization: Develop deep expertise in B2B SaaS branding, fintech design, or AI-driven product design.

• Impact & Ownership: Significant equity ownership and the chance to grow with a rapidly scaling company offer substantial long-term rewards and career acceleration.

• Skill Development: Access to a learning and development budget, unlimited AI tokens, and AI skills enablement provides avenues for continuous professional growth.

📝 Enhancement Note: Given the early stage and rapid growth, this role offers substantial opportunity for impact and career advancement. Candidates should be ambitious and see this as a chance to shape a brand from a critical juncture.

🌐 Work Environment

Office Type: The company emphasizes a "Collaborative, in-office culture with no bureaucracy." This suggests a vibrant, hands-on work environment where teamwork and direct communication are prioritized. The presence of snacks, drinks, and team events further points to a social and engaging office atmosphere.

Office Location(s): While the job is listed as "USA," the benefits section mentions "Relocation support for employees moving to New York," strongly indicating that the primary on-site location or a significant hub is in New York.

Workspace Context:

• The workspace is designed to foster collaboration, with direct interaction expected between team members.

• While not explicitly stated, a company focused on AI and building the "OS for finance" likely provides modern technology and tools necessary for creative work.

• Opportunities for direct interaction with marketing, sales, and potentially product teams will be frequent, facilitating cross-functional understanding and alignment.

Work Schedule: Full-time. While the culture is high-speed, the emphasis on "no bureaucracy" and "flexible PTO" suggests a results-oriented environment that values output and employee well-being, rather than strict adherence to hours, as long as work is completed effectively on-site.

📝 Enhancement Note: The specific mention of New York for relocation support strongly implies this is the primary work location. Candidates should confirm this if they are not based in the NY area. The "no bureaucracy" aspect suggests a flat, agile organizational structure.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of application materials, focusing on the portfolio and resume for relevant experience and demonstrable skills.

• Portfolio Review & Discussion: A deep dive into the candidate's portfolio with the hiring manager (likely Jan Abaza or a design lead). Expect questions about strategic thinking, process, challenges faced, and how specific projects align with DualEntry's brand and audience.

• Skills Assessment/Challenge: A potential design challenge or case study, either take-home or in-session, to assess practical skills, problem-solving abilities, and strategic approach to a B2B SaaS design problem. This might involve refining existing assets or creating new ones based on a brief.

• Team/Cross-functional Interviews: Meetings with key stakeholders from Marketing, Sales, or Product to assess collaboration style, communication skills, and cultural fit within the "outlier" environment.

• Final Interview: Potentially with a founder or senior executive to discuss overall vision, career aspirations, and alignment with the company's mission.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize B2B SaaS, brand identity, web design, and any work demonstrating system-building or strategic thinking.

• Tell a Story: For each project, clearly articulate the problem, your role, the strategic approach, the design process, key decisions, and the measurable impact or outcome. Use visuals effectively.

• Showcase Systems Thinking: Include examples of how you've built or evolved brand systems, design guidelines, or scalable templates. Highlight your understanding of consistency and brand compounding.

• Demonstrate Craft & Conviction: Ensure your work is polished and reflects a strong point of view. Be ready to defend your design choices with clear rationale.

• Tailor to DualEntry: If possible, subtly hint at how your skills and aesthetic align with DualEntry's mission and target audience (sophisticated, AI-native, B2B finance).

Challenge Preparation:

• Understand the Audience: Research DualEntry's product, target market (CFOs, finance professionals), and current brand.

• Focus on Strategy: If given a challenge, think about the business objectives behind it. How does design solve a business problem?

• Systematic Approach: Demonstrate a logical process for tackling the challenge, whether it's refining a landing page, creating a social asset, or designing an event concept.

• Tool Proficiency: Be ready to demonstrate your fluency in Figma and Adobe Creative Suite.

📝 Enhancement Note: The emphasis on "outliers" and "high agency" suggests that interviewers will be looking for candidates who are not only skilled but also proactive, strategic, and can articulate their value proposition clearly and confidently. Be prepared for in-depth discussions about your thought process and decision-making.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system development. Expect advanced usage for complex projects and team collaboration.

• Adobe Creative Suite: Photoshop, Illustrator, InDesign for graphic design, image manipulation, illustration, and print layout.

• Webflow: Preferred for website design and development, indicating a need for strong web design skills and potentially some understanding of CMS capabilities.

Analytics & Reporting:

• While not explicitly mentioned for the designer, understanding how design impacts metrics (e.g., website conversion rates, engagement) is crucial. Familiarity with website analytics tools (e.g., Google Analytics) or dashboarding tools might be beneficial for understanding performance. CRM & Automation:

• Not directly applicable to the designer's primary tools, but awareness of how marketing automation platforms and CRMs are used for campaign execution (e.g., email marketing) could be helpful for designing effective assets.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. Webflow experience is a strong plus, indicating the company values integrated design and development workflows. The mention of "AI tokens" and "AI skills development" suggests the company is deeply invested in AI technologies, and designers may be expected to engage with or design for AI-powered features or workflows in the future.

👥 Team Culture & Values

Operations Values:

• High Agency & Ownership: Individuals are expected to take initiative, drive projects forward, and be accountable for outcomes.

• Craft & Conviction: A commitment to high-quality design and the confidence to defend creative decisions based on strategic rationale.

• Speed & Efficiency: Operating in a high-growth environment requires agility, quick decision-making, and efficient execution.

• Collaboration & Trust: Working together effectively without bureaucracy, relying on mutual trust and open communication.

• Innovation & Ambition: Aiming to build industry-leading products and marketing strategies that set new standards.

• Sophistication: Presenting a polished, considered, and professional image to a discerning B2B finance audience.

Collaboration Style:

• Direct & Proactive: Expect frequent, direct communication with cross-functional teams. The "no bureaucracy" culture implies a preference for straightforward discussions over formal processes.

• Strategic Partnership: Designers are expected to act as strategic partners, contributing to marketing and sales efforts beyond just asset creation.

• Feedback-Oriented: While conviction is valued, a collaborative environment typically involves constructive feedback exchange to refine work and achieve the best results.

• Cross-functional Integration: Designers will work closely with PMM, Marketing, and Sales, requiring an understanding of their respective needs and goals.

📝 Enhancement Note: The "outlier" culture is central. Candidates should reflect on how their past experiences demonstrate these values – taking initiative, pushing boundaries, delivering exceptional work, and collaborating effectively in fast-paced settings.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a New Brand: Establishing a strong, differentiated visual identity for a relatively new B2B SaaS company in a competitive market.

• Appealing to a Sophisticated Audience: Designing for CFOs and finance professionals requires a level of polish, strategic depth, and understanding of their professional needs that differs from consumer-facing design.

• Balancing Strategy and Execution: Operating at both a strategic level (defining systems) and an executional level (creating assets) without compromising quality.

• Rapid Growth Environment: Adapting to fast-paced changes, evolving priorities, and scaling design infrastructure in a high-growth startup.

• Maintaining Brand Consistency: Ensuring high-quality, consistent branding across a growing number of digital and physical touchpoints.

Learning & Development Opportunities:

• Advanced Design Systems: Opportunity to build and refine sophisticated design systems for a growing B2B SaaS product.

• B2B Brand Strategy: Deepen expertise in crafting brand narratives and visual identities for enterprise software and finance audiences.

• AI Integration: Gain exposure to designing for AI-native products and workflows, a rapidly evolving field.

• Leadership Potential: Develop skills in strategic design thinking, stakeholder management, and potentially team leadership as the company scales.

• Formal Learning: Access to a dedicated Learning & Development budget for courses, certifications, and language learning.

📝 Enhancement Note: The challenges are significant but directly tied to the growth opportunities. Candidates who thrive on solving complex problems and shaping brand direction will find this role highly rewarding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define or evolve a brand identity for a B2B company. What was your process, and what was the impact?"

• "How do you approach translating complex product positioning or technical features into compelling visual stories for a non-technical or finance-focused audience?"

• "Walk us through your process for building a scalable design system. What are the key components, and how do you ensure adoption and maintenance?"

• "How do you handle receiving a creative brief that you believe is misaligned with the brand strategy or target audience?"

• "Describe a situation where you had to defend a design decision to senior stakeholders who initially disagreed. How did you approach it, and what was the outcome?" Company & Culture Questions:

• "Why are you interested in DualEntry, specifically, and our mission to build the OS for finance?"

• "What does 'high agency' mean to you, and can you give an example of how you've demonstrated it in your work?"

• "How do you approach collaboration in a 'no bureaucracy' environment, and what's your ideal team dynamic?"

• "What are your thoughts on the current state of B2B SaaS branding, and what makes for effective design in this space?"

• "How do you stay current with design trends and technologies, especially in the AI space?" Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Introduction to DualEntry & your role, Project 1 (Problem, Strategy, Process, Solution, Impact), Project 2, etc., System Showcase, Conclusion.

• Storytelling: Use narrative to guide the interviewer through your thought process. Focus on the "why" behind your design choices.

• Quantify Impact: Wherever possible, use metrics to demonstrate the effectiveness of your designs (e.g., improved conversion rates, increased engagement, brand recall).

• Be Ready for Deep Dives: Expect detailed questions about specific design choices, tool usage, and challenges encountered.

• Showcase Systems: Dedicate a segment to your experience with brand systems and scalability. This is a key requirement.

• Enthusiasm & Fit: Convey genuine excitement for DualEntry's mission and demonstrate how your values align with their culture.

📝 Enhancement Note: Prepare specific examples that showcase your strategic thinking, problem-solving skills, ability to build systems, and your understanding of B2B audiences. The interview will likely be a rigorous assessment of both your creative talent and your cultural fit with their high-achieving, "outlier" team.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application through the provided Ashby link.

• Portfolio Customization: Ensure your portfolio prominently features your strongest B2B SaaS, brand identity, and web design work. Highlight examples of system building and strategic thinking. Tailor your case studies to emphasize impact and process.

• Resume Optimization: Update your resume to clearly articulate your 4+ years of experience, focusing on achievements in high-growth environments, B2B SaaS, and relevant design skills (Figma, Adobe Suite, Webflow). Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic rationale, and experience with building scalable brand systems. Prepare specific examples for behavioral questions related to high agency and collaboration.

• Company Research: Thoroughly research DualEntry's product, mission, target audience, and recent funding. Understand their current brand presence and identify areas where your skills can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.