Senior Brand Designer - UK

📍 Job Overview

Job Title: Senior Brand Designer - UK

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Brand Design / Visual Design

Date Posted: April 05, 2026

Experience Level: Mid-Senior Level

Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• Lead the strategic development and execution of UK-centric brand design initiatives, ensuring visual consistency and impact across all marketing channels.

• Drive the evolution of BJAK's new UK brand identity, translating complex briefs into compelling visual narratives for diverse audiences.

• Collaborate closely with cross-functional teams, including marketing, content, product, and performance, to deliver cohesive and effective design solutions.

• Maintain and refine UK brand guidelines, templates, and design systems to uphold quality and facilitate efficient design workflows.

• Mentor junior designers and contribute to team-wide best practices, fostering a culture of creative excellence and continuous improvement.

📝 Enhancement Note: This role is specifically focused on establishing and growing BJAK's brand presence within the United Kingdom, requiring a nuanced understanding of the local market and audience. The emphasis on "senior" implies a need for strategic thinking, independent project leadership, and potentially mentorship capabilities.

📈 Primary Responsibilities

• Spearhead the creation of UK-focused design assets for campaigns, social media, web, product visuals, and general marketing materials.

• Execute and refine BJAK's new UK brand identity, ensuring clarity, consistency, and a premium visual quality that resonates with the target market.

• Adapt the visual language and design approach to effectively engage distinct UK audiences, including consumers, business partners, and internal stakeholders.

• Ensure all design outputs strictly adhere to established UK brand standards and directly support overarching business objectives.

• Partner with the Creative Manager to contribute significantly to the strategic direction and evolution of the UK brand and its visual identity.

• Provide constructive feedback and guidance to junior designers, elevating the overall creative output and skill level of the design team.

• Support the implementation and refinement of UK brand guidelines, comprehensive templates, and scalable design systems.

• Proactively identify opportunities to enhance design workflows, optimize tooling, and improve overall design process efficiency.

• Maintain an up-to-date understanding of UK design trends, motion principles, and cutting-edge creative tools and technologies.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with significant ownership over brand execution in a specific market. The involvement in "brand systems" and "quality control" suggests a need for structured thinking and process orientation, which are key in operations-adjacent roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communication, Fine Arts, or a related field is highly beneficial.

Experience: 5–8 years of progressive experience in brand design, graphic design, or visual design roles, with a demonstrable track record of successful brand development and execution.

Required Skills:

• Proven expertise in brand storytelling and executing compelling visual narratives.

• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced proficiency in Figma for UI/UX and collaborative design workflows.

• Solid command of typography, layout principles, composition, and maintaining visual consistency across diverse applications.

• Ability to translate complex briefs into clean, engaging, and on-brand visual designs.

• Experience in collaborating cross-functionally with marketing, product, and content teams.

Preferred Skills:

• Experience in creating visuals for performance marketing campaigns and commercial advertising.

• Familiarity with motion graphics tools such as Adobe After Effects and Premiere Pro.

• Skills in motion graphics, sound editing, or basic VFX.

• Experience with or strong interest in leveraging AI tools for design ideation and production workflows.

• Familiarity with established design systems, brand libraries, and the creation of scalable templates.

📝 Enhancement Note: The emphasis on specific tools like Adobe Creative Suite and Figma, coupled with experience in brand storytelling and cross-functional collaboration, points to a need for candidates who can not only design but also integrate seamlessly into a results-oriented, GTM-focused environment. The "Nice to Have" section signals areas where additional skills can provide a competitive edge, particularly in areas like performance marketing visuals and AI tool integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-8 years of professional brand and visual design work, with a clear emphasis on UK-focused projects and campaigns.

• Demonstrations of successful brand storytelling, highlighting the ability to craft compelling narratives that resonate with target audiences.

• Examples of evolving and executing a brand identity, illustrating consistency, clarity, and premium quality across various mediums.

• Case studies detailing the process from brief to final execution, including problem identification, design solutions, and measurable outcomes.

Process Documentation:

• Examples of how you have maintained and refined brand guidelines, templates, and design systems to ensure consistency and efficiency.

• Documentation or case studies illustrating how you identified and implemented improvements to design workflows, tooling, or overall design efficiency.

• Evidence of collaboration processes with marketing, content, product, and performance teams, detailing how design was integrated into broader GTM strategies.

• Any contributions to mentoring or establishing best practices for junior designers or team-wide standards.

📝 Enhancement Note: For a Senior Brand Designer, a portfolio is paramount. The expectation is not just aesthetically pleasing work, but work that demonstrates strategic thinking, understanding of brand systems, and the ability to deliver measurable impact. This aligns with operations roles that require tangible proof of process improvement and efficiency gains.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Benefits:

• Remote Work Flexibility: Ability to work remotely across the UK, offering a strong work-life balance.

• Competitive Compensation: A salary structure designed to be competitive within the market, reflecting the candidate's qualifications and experience.

• High-Ownership Environment: Opportunity to work in a setting that values individual contribution and decision-making.

• Growth Path: Clear opportunities for career progression within a fast-scaling business.

• Flat Team Structure: Direct access to leadership and reduced hierarchical barriers.

Working Hours: While not explicitly stated, a standard 40-hour work week is typical for full-time roles. The remote flexibility suggests an emphasis on output and results rather than strict adherence to office hours, allowing for efficiency in managing design processes.

📝 Enhancement Note: The salary range provided is an estimate for a Senior Brand Designer in the UK with 5-8 years of experience. This estimate is based on current market data for similar roles in London and other major UK cities, considering the company's stated size and industry. The benefits highlight a modern, flexible work environment attractive to professionals who value autonomy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Insurance Platform Development & AI-integrated Applications)

Company Size: The description implies a growing but still relatively lean and agile organization, likely in the scale-up phase, with a focus on engineering and product excellence. The mention of "flat organization" suggests a culture that is not overly bureaucratic.

Founded: BJAK has developed the first and leading insurance platform in Southeast Asia, indicating a history of innovation and successful market penetration. They are now expanding into new use cases, particularly those integrating AI.

Team Structure:

• The design team is part of a "very flat organization" where all members are expected to be hands-on and contribute directly.

• The Senior Brand Designer will collaborate closely with UK marketing, content, product, and performance teams.

• There is a Creative Manager to whom the Senior Brand Designer will partner with, suggesting a reporting line and a clear hierarchy within the creative function.

Methodology:

• Data-Driven and Execution-Focused: The company mission emphasizes creating successful businesses through efficiency and positive societal contributions, suggesting a results-oriented approach.

• Engineering and Product Excellence: The team is described as "densely talented, highly motivated, and focused on engineering and product excellence."

• Agile and Iterative: The mention of "fast-paced, iterative environments" and "moves fast and expects the same from each other" points to an agile operational methodology.

• Ownership and Impact: All members are expected to "contribute directly to the company’s mission," "take ownership of projects," and "think like an owner."

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK appears to foster a culture of high performance, ownership, and continuous innovation, particularly in leveraging technology like AI. The "flat organization" and "execution-driven" ethos are key cultural indicators that candidates should be aware of.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand Designer, indicating a mid-to-senior level professional with 5-8 years of experience. It signifies a level where individuals are expected to operate with significant autonomy, lead projects, and contribute strategically to brand development.

Reporting Structure: The Senior Brand Designer will report to a Creative Manager and will collaborate closely with UK marketing, content, product, and performance teams. The role also involves providing guidance to junior designers, suggesting a potential for informal leadership or mentorship within the design function.

Operations Impact: While primarily a design role, the Senior Brand Designer's impact is crucial for the success of BJAK's UK market entry and expansion. High-quality, consistent, and relevant brand design directly influences customer perception, brand recognition, campaign effectiveness, and ultimately, business growth and market share within the UK. The role is instrumental in translating the company's mission and product value proposition into compelling visual communications that drive engagement and conversion.

Growth Opportunities:

• Leadership Development: Opportunity to step into more formal leadership roles by mentoring junior designers and potentially managing specific brand initiatives.

• Strategic Brand Influence: Contribute directly to the strategic direction of BJAK's UK brand, influencing key decisions from the ground up.

• Skill Expansion: Deepen expertise in motion graphics, AI tools for design, and performance marketing visuals, expanding the professional toolkit within a forward-thinking tech company.

• Career Progression: Potential to grow into a Creative Manager, Head of Brand Design, or a more specialized role within a rapidly scaling international business.

• Cross-Functional Expertise: Gain valuable experience working across diverse teams (marketing, product, content, performance) to understand broader GTM strategies and operational nuances.

📝 Enhancement Note: For operations professionals, understanding how design impacts GTM strategy is crucial. This role offers a blend of creative leadership and strategic contribution, providing a pathway for growth by demonstrating impact on business objectives.

🌐 Work Environment

Office Type: The role is explicitly stated as "Fully Remote (UK-based)" with "Remote work flexibility across the UK." This indicates a distributed workforce model, prioritizing asynchronous communication and digital collaboration tools.

Office Location(s): While the company has a global presence (Southeast Asia insurance platform), this specific role is for the UK market and does not require presence in a physical office. Candidates must be based within the United Kingdom.

Workspace Context:

• Digital Collaboration: The remote nature necessitates reliance on digital tools for communication, project management, and design collaboration (e.g., Slack, Zoom, Figma, project management software).

• Autonomy and Self-Management: Remote work requires a high degree of self-discipline, time management, and proactivity to ensure tasks are completed efficiently and on schedule.

• Cross-Functional Interaction: Despite being remote, the role emphasizes close collaboration with UK marketing, content, product, and performance teams, requiring effective virtual communication and teamwork.

• Focus on Output: The culture described ("high-ownership, execution-driven") suggests an environment where results and tangible contributions are valued over physical presence.

Work Schedule: A standard 40-hour work week is implied for a full-time role. The remote flexibility likely allows for some degree of autonomy in structuring the workday, provided deadlines are met and collaboration needs are addressed. This flexibility can be advantageous for operations professionals who need to manage complex schedules or integrate personal commitments.

📝 Enhancement Note: The fully remote aspect is a significant factor. Candidates should be comfortable with digital collaboration tools and possess strong self-management skills. This aligns with operations roles that often leverage technology to manage distributed teams and processes.

📄 Application & Portfolio Review Process

Interview Process: While not explicitly detailed, a typical process for a Senior Brand Designer role at a tech company would likely involve:

1. Application Screening: Review of CV and portfolio.

2. Initial Interview: A call with a recruiter or hiring manager to assess general fit, experience, and cultural alignment.

3. Portfolio Review & Design Challenge: A dedicated session to discuss the candidate's portfolio in depth, potentially including a practical design exercise or case study presentation related to BJAK's UK market.

4. Cross-Functional Interviews: Meetings with key stakeholders from marketing, product, or content teams to evaluate collaboration skills and understanding of business needs.

5. Final Interview: A discussion with senior leadership (e.g., Creative Manager, Head of Marketing) to finalize the decision.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience in brand identity, campaign design, and execution for a UK audience. Prioritize work that demonstrates strategic thinking and problem-solving.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your process, and the outcomes. Use visuals effectively to illustrate your points.

• Highlight UK Focus: If possible, include projects specifically targeted at the UK market or demonstrate an understanding of UK consumer behavior and design aesthetics.

• Showcase System Thinking: Include examples of brand guidelines, templates, or design system contributions to demonstrate your ability to ensure consistency and scalability.

• Demonstrate Tool Proficiency: Be ready to discuss your expertise with Adobe Creative Suite and Figma, and any experience with motion graphics tools.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK, its mission, its existing (or new) UK brand identity, and its target audience.

• Prepare Design Case Studies: Be ready to walk through 2-3 key projects from your portfolio, detailing your strategic approach, design process, and the impact of your work.

• Anticipate Brand Evolution Questions: Be prepared to discuss how you would approach evolving a brand identity for a new market, or how you would ensure consistency across various touchpoints.

• Consider Collaboration Scenarios: Think about how you would work with marketing, product, and performance teams to achieve shared goals.

📝 Enhancement Note: For a senior role, the portfolio is not just a collection of work but a demonstration of strategic thinking, process, and impact. Candidates should prepare to discuss their decision-making process and how their design work contributes to business objectives, similar to how operations professionals present ROI and efficiency improvements.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, illustration, and photo editing (Photoshop, Illustrator, InDesign).

• Figma: Critical for UI/UX design, prototyping, and collaborative design workflows. This is a standard tool for modern design teams.

• Motion Tools: Experience with or strong interest in Adobe After Effects and Premiere Pro is highly valued for creating dynamic visual content.

Analytics & Reporting: While not explicitly listed as a requirement for this design role, understanding how design impacts performance metrics (e.g., conversion rates, engagement) will be beneficial. Familiarity with analytics platforms (e.g., Google Analytics, platform-specific insights) could be an advantage when discussing campaign effectiveness.

CRM & Automation: Not directly applicable to the core design responsibilities, but understanding how design assets are deployed through marketing automation platforms or CRM-integrated campaigns would be valuable for cross-functional collaboration.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. The emphasis on motion tools and AI tools indicates a forward-looking approach to design technology, aligning with the company's tech-centric mission.

👥 Team Culture & Values

Operations Values:

• Execution-Driven: The company culture is described as "execution-driven" and "high-output," meaning a strong emphasis on getting things done efficiently and effectively.

• Ownership: Team members are expected to "think like an owner" and "take ownership of projects," fostering a sense of responsibility and accountability.

• Clarity and Iteration: "Clarity, execution, and iteration drive everything we do," suggesting a process that values clear communication, efficient delivery, and continuous improvement based on feedback.

• Quality and Craftsmanship: The role requires maintaining "clarity, consistency, and premium quality" and ensuring "top-tier execution and attention to detail," highlighting a commitment to high standards.

• Speed and Agility: The culture is characterized by moving "fast" and expecting the same from team members, indicating an agile operational approach.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with UK marketing, content, product, and performance teams is a key aspect of the role, requiring effective communication and teamwork across departments.

• Mentorship and Best Practices: The Senior Brand Designer is expected to "provide guidance and feedback to junior designers" and "support team-wide improvement through best practices and shared standards," fostering a collaborative learning environment.

• Flat Organization Dynamics: In a flat organization, collaboration is often more direct and less hierarchical, with individuals expected to contribute across functional boundaries where appropriate.

📝 Enhancement Note: The culture emphasizes proactive contribution, efficiency, and a commitment to quality. This aligns with operations team values that prioritize process optimization, data-driven decisions, and measurable outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: Building and solidifying a brand identity for a new market (UK) from the ground up requires strategic thinking, adaptability, and a deep understanding of local nuances.

• Balancing Creativity with Business Goals: Effectively translating business objectives and marketing strategies into compelling visual designs that also meet brand standards and performance metrics.

• Remote Collaboration: Maintaining strong communication, collaboration, and creative synergy within a fully remote team environment.

• Rapid Scaling Environment: Adapting to the fast-paced, iterative nature of a scaling tech company, which may involve frequent changes and evolving priorities.

• Mentorship Demands: Providing effective guidance and feedback to junior designers while managing personal project responsibilities.

Learning & Development Opportunities:

• Strategic Brand Development: Gaining hands-on experience in shaping a brand's market entry and growth strategy in a new territory.

• Advanced Design Tools & AI: Opportunity to explore and integrate emerging AI tools into the design workflow, staying at the forefront of creative technology.

• Performance Marketing Design: Developing expertise in creating visuals optimized for performance marketing campaigns, understanding conversion-driven design.

• Cross-Functional Acumen: Deepening understanding of marketing, product, and GTM strategies through close collaboration with other departments.

• Leadership Skills: Enhancing mentorship capabilities and potentially taking on project leadership responsibilities.

📝 Enhancement Note: The challenges presented are common in scaling tech companies and entry into new markets. The growth opportunities are significant for a senior-level individual looking to expand their strategic influence and technical skills within a dynamic environment.

💡 Interview Preparation

Strategy Questions:

• Brand Strategy: "How would you approach developing a brand identity for BJAK specifically for the UK market, considering our mission and the competitive landscape?" (Focus on market research, audience segmentation, visual metaphor, and brand guideline development).

• Process & Workflow: "Describe your process for managing multiple design projects simultaneously, from brief to final delivery, ensuring both quality and timeliness." (Highlight project management, communication, and iterative feedback loops).

• Collaboration & Mentorship: "How do you collaborate with marketing and product teams to ensure design alignment? Describe a time you mentored a junior designer." (Emphasize communication strategies, conflict resolution, and constructive feedback techniques).

Company & Culture Questions:

• Mission Alignment: "What aspects of BJAK's mission and our focus on AI integration resonate most with you as a designer?" (Connect your passion for design with the company's innovative direction).

• Remote Work Philosophy: "How do you maintain productivity, collaboration, and a sense of team connection in a fully remote work environment?" (Discuss your self-management techniques, communication tools, and proactive engagement strategies).

• Quality & Execution: "How do you ensure the highest quality and attention to detail in your design work, especially under tight deadlines?" (Provide examples of your quality control processes and commitment to craft).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, your process (ideation, iteration, execution), the tools used, and the measurable impact or outcome.

• Quantify Where Possible: Even for design, try to tie your work to business results (e.g., increased engagement, improved conversion rates, brand recall).

• Showcase UK Relevance: Highlight projects that demonstrate an understanding of the UK market or your ability to adapt visuals for specific audiences.

• Demonstrate Systemic Thinking: Include examples of how you've contributed to or maintained brand guidelines, templates, or design systems.

• Be Prepared for Live Exercises: Some interviews may include a short, timed design challenge. Practice quick ideation and execution under pressure.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating not just creative talent, but strategic thinking, process management, and the ability to drive tangible business outcomes through design. This parallels the expectations for operations roles where efficiency, process optimization, and measurable results are key.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strong brand storytelling, UK market relevance, and end-to-end design execution. Prioritize case studies that showcase problem-solving and impact.

• Resume Optimization: Ensure your resume clearly articulates your 5-8 years of experience, proficiency in Adobe Creative Suite and Figma, experience with motion tools, and any mentorship or leadership contributions. Use keywords relevant to brand design, visual execution, and GTM collaboration.

• Prepare Your Narrative: Practice articulating your design process, decision-making rationale, and the business impact of your work. Be ready to discuss your approach to brand strategy, remote collaboration, and quality control.

• Company Research: Thoroughly research BJAK, its mission, its existing brand presence (if any in the UK), and its target audience. Understand their focus on AI and their company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.