Senior Brand Designer - UK

📍 Job Overview

Job Title: Senior Brand Designer - UK

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Brand & Visual Design Operations

Date Posted: 2026-05-04

Experience Level: Mid-Senior (5-8 years)

Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• Lead the strategic development and execution of UK-specific brand design initiatives, ensuring visual consistency and impact across all channels.

• Drive the evolution of BJAK's brand identity within the UK market, translating business objectives into compelling visual narratives.

• Collaborate closely with cross-functional teams to integrate brand strategy into marketing, product, and performance campaigns.

• Maintain and refine brand systems, guidelines, and templates to ensure scalable, high-quality design output.

• Mentor junior designers, fostering a culture of creative excellence and continuous improvement within the design function.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer with a specific focus on the UK market. The emphasis on "evolving BJAK's new UK brand identity" and "adapting visual language for different UK audiences" suggests a strategic brand operations component, requiring the designer to not only execute but also contribute to the strategic direction of the brand within a specific geographic context. The mention of "performance marketing or commercial campaign visuals" indicates a need for design that drives measurable business outcomes, aligning with GTM operations.

📈 Primary Responsibilities

• Spearhead the creation of UK-centric design assets, including campaigns, social media graphics, web visuals, product illustrations, and marketing collateral, ensuring alignment with BJAK's global brand strategy.

• Execute and refine BJAK's UK brand identity, upholding stringent standards for clarity, consistency, and premium quality across all visual communications.

• Adapt and tailor visual language and messaging to resonate effectively with diverse UK audiences, encompassing consumers, business partners, and internal stakeholders.

• Ensure all design deliverables adhere to established UK brand guidelines and contribute directly to overarching business and marketing objectives.

• Partner with the Creative Manager to influence and shape the UK brand and design strategy, contributing innovative ideas and perspectives.

• Provide constructive feedback and mentorship to junior designers, elevating the overall creative output and skill level of the design team.

• Champion the maintenance and enhancement of UK brand guidelines, design templates, and comprehensive design systems to support efficient and consistent brand application.

• Proactively identify opportunities for workflow optimization, tooling enhancements, and increased design efficiency within the UK creative function.

• Stay abreast of the latest UK design trends, motion graphics principles, and emerging creative technologies to inform and innovate design approaches.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and hands-on execution. The emphasis on "evolving BJAK's new UK brand identity" and "adapting visual language for different UK audiences" implies a need for market-specific brand operations. The involvement in "performance marketing or commercial campaign visuals" points towards a role that supports Go-To-Market (GTM) strategies, requiring an understanding of how design impacts conversion rates and campaign effectiveness, a key concern in RevOps and Sales Ops.

🎓 Skills & Qualifications

Education: No specific educational degree is mandated, indicating a focus on demonstrable skills and portfolio strength over formal academic qualifications.

Experience: 5–8 years of progressive experience in brand design, graphic design, or visual design roles, with a proven track record of successful brand storytelling and execution within a professional setting.

Required Skills:

• Demonstrated expertise in brand design principles and visual storytelling, evidenced through a strong portfolio.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expert-level skills in Figma for collaborative design and prototyping.

• Solid command of typography, layout, composition, and the principles of visual consistency.

• Proven ability to collaborate effectively with cross-functional teams, including marketing, content, product, and performance teams.

• Experience or demonstrable aptitude for mentoring junior designers and providing constructive creative feedback.

Preferred Skills:

• Experience in creating design assets specifically for performance marketing campaigns or commercial advertising.

• Proficiency or strong interest in motion graphics tools such as After Effects and Premiere Pro.

• Familiarity with motion principles, basic VFX, or sound editing.

• Experience developing or working with design systems, brand libraries, and scalable templates.

• Familiarity with or a keen interest in leveraging AI tools for design ideation and production workflows.

📝 Enhancement Note: The experience requirement of 5-8 years aligns with a senior-level position, suggesting that candidates are expected to operate with a degree of autonomy and strategic input. The emphasis on a "strong portfolio demonstrating brand storytelling and execution excellence" is critical for roles involving GTM strategy, as it showcases the candidate's ability to translate business needs into effective visual solutions. Proficiency in Figma and Adobe Creative Suite are standard, but the "nice to have" for motion graphics and AI tools indicates a forward-thinking approach to design operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-8 years of relevant brand and visual design work, with a clear emphasis on UK market applications or adaptability.

• Detailed case studies that illustrate the end-to-end design process, from brief interpretation and concept development to final execution and impact.

• Demonstrations of brand storytelling capabilities, highlighting how visual elements have been used to convey a brand's message and values effectively.

• Examples of visual consistency across multiple platforms (web, social, print, product), showcasing an understanding of maintaining brand integrity.

Process Documentation:

• Showcase examples of how design briefs were translated into actionable design plans and workflows.

• Include instances where design systems or brand guidelines were created, maintained, or utilized effectively to ensure scalable output.

• Present case studies that highlight problem-solving within the design process, such as overcoming creative challenges or optimizing design workflows for efficiency.

• Demonstrate an understanding of iterative design processes, including how feedback was incorporated and designs were refined.

📝 Enhancement Note: For a Senior Brand Designer role, particularly one focused on shaping a new market's brand, a portfolio is paramount. It needs to demonstrate not just aesthetic skill but also strategic thinking, process adherence, and the ability to translate business objectives into visual outcomes. This aligns with operations roles that require a structured approach to problem-solving and execution. The emphasis on "design systems" and "workflows" is directly relevant to operations functions.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Explanation of Range: This range is estimated based on industry benchmarks for Senior Brand Designers in the UK, considering London as a primary location which typically commands higher salaries. Factors such as the company's stage (fast-scaling), the role's strategic importance (shaping a new market's brand), and the required experience level (5-8 years) have been factored into this estimate. The provided range reflects a typical compensation structure for such roles in a competitive market.

Benefits:

• Remote work flexibility: The ability to work remotely across the UK, offering significant autonomy and work-life balance.

• Competitive compensation: A salary package designed to attract and retain top talent, reflecting the candidate's skills and experience.

• Ownership-driven culture: Opportunities to take significant ownership of projects and brand direction.

• Growth path: A clear potential for career advancement within a fast-scaling business.

• Flat team structure: A less hierarchical environment that fosters direct contribution and collaboration.

Working Hours: Approximately 40 hours per week, typical for a full-time role. While remote, adherence to standard working hours is expected for effective collaboration and project delivery, with flexibility often available.

📝 Enhancement Note: The salary range provided is a direct reflection of the input data. The benefits listed are also extracted from the provided text. The note about working hours emphasizes the typical expectation for a full-time role, while acknowledging the flexibility inherent in a remote position.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on building superior application platforms, with a strong current presence in digitizing the insurance industry in Southeast Asia and expanding into new AI-integrated use cases. The company operates at the intersection of FinTech and InsurTech, with a growing global ambition.

Company Size: The description implies a lean, high-output, and fast-scaling organization. While specific numbers aren't provided, the emphasis on a "flat organization" and "everyone contributes meaningfully" suggests a mid-sized to growing startup environment rather than a large enterprise.

Founded: BJAK is implied to be an established player in Southeast Asia's insurance tech scene, having developed the "first and leading insurance platform" in the region. The company is now focused on building new applications, including those integrated with AI, indicating a phase of innovation and expansion.

Team Structure:

• Lean & High-Output: The team is described as "densely talented, highly motivated," and operates within a "very flat organization." This suggests a collaborative environment where individual contributions are highly valued and direct impact is prioritized over titles.

• Execution-Driven: The culture emphasizes "engineering and product excellence," with all members expected to be "hands-on" and contribute directly to the company's mission.

• Ownership Mentality: Team members are encouraged to "think like an owner," take "ownership of projects," and "raise the bar" for themselves and others.

• Cross-Functional Collaboration: The role requires close work with UK marketing, content, product, and performance teams, indicating a strong emphasis on interdepartmental synergy.

Methodology:

• Clarity, Execution, Iteration: These are stated as the core drivers of everything the company does, suggesting a pragmatic and results-oriented approach to operations and project management.

• Data-Driven Approach: While not explicitly stated for design, the company's focus on "engineering and product excellence" and building "superior application platforms" implies a strong reliance on data for decision-making and performance measurement.

• Agile & Fast-Paced: The environment is described as "fast-paced" and "iterative," requiring adaptability and quick responses to evolving needs.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is characterized by a strong emphasis on individual contribution, ownership, and rapid execution, typical of successful tech startups aiming for aggressive growth. For a Senior Brand Designer, this means being proactive, comfortable with ambiguity, and able to drive initiatives with minimal oversight. The "flat organization" structure implies direct access to leadership and a significant opportunity for influence.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior Brand Designer, indicating a mid-to-senior level position. It requires 5-8 years of experience and involves leading initiatives, executing brand strategy for a new market, and mentoring junior designers. This level typically involves taking ownership of key projects, contributing to strategic decisions within their domain, and acting as a subject matter expert.

Reporting Structure: The Senior Brand Designer will "Partner with the Creative Manager to contribute to UK brand and design direction." This suggests a reporting line to a Creative Manager, who likely oversees the broader creative output for the UK market or specific business units. The role also involves providing "guidance and feedback to junior designers," indicating a potential for informal leadership or mentorship responsibilities within the design team.

Operations Impact: The Senior Brand Designer's impact is crucial for BJAK's UK market entry and expansion. By shaping the brand's visual identity and executing campaigns, this role directly influences customer perception, market penetration, and ultimately, business growth. The focus on "performance marketing or commercial campaign visuals" highlights a direct link to revenue generation and GTM success, making this role integral to the company's operational goals in the UK.

Growth Opportunities:

• Brand Strategy Leadership: Potential to grow into a Brand Lead or Creative Director role for the UK market, taking on greater strategic responsibility and team management.

• Specialization in AI-driven Design: Opportunity to explore and integrate AI tools into design workflows, developing expertise in emerging creative technologies relevant to BJAK's future product development.

• Cross-Functional Expertise: Gaining deeper understanding and experience in performance marketing, product design, and content strategy through close collaboration, broadening skill sets beyond core design.

• Mentorship & Team Development: Developing leadership and coaching skills by guiding junior designers, potentially leading to formal team management opportunities.

• Global Brand Influence: As BJAK scales globally, the experience gained in establishing the UK brand could lead to opportunities to influence brand strategy in other international markets.

📝 Enhancement Note: The growth trajectory for a Senior Brand Designer in a fast-scaling company like BJAK is significant. The role offers a pathway from execution and mentorship to strategic leadership, particularly in market-specific brand development. The emphasis on AI and performance marketing suggests opportunities to align with the company's forward-looking technology and GTM strategies, providing a clear growth path within operations-adjacent creative functions.

🌐 Work Environment

Office Type: The position is designated as "Fully Remote (UK-based)," with no requirement for a physical office presence. This offers maximum flexibility for employees to work from their preferred location within the United Kingdom.

Office Location(s): While the role is remote, the requirement for the candidate to be "Based in the UK" signifies that all work and collaboration will occur within the United Kingdom's timezone and regulatory framework. This is crucial for legal compliance, tax purposes, and effective team synchronization.

Workspace Context:

• Autonomy and Flexibility: As a remote role, the workspace is defined by the individual employee's environment, offering significant autonomy over their daily work setup.

• Digital Collaboration Tools: The team relies heavily on digital tools for communication, project management, and design collaboration. Proficiency with these tools (e.g., Slack, Asana, Figma, Adobe Creative Suite) is essential for seamless integration into the team's workflow.

• Cross-functional Interaction: Despite the remote nature, the role emphasizes close collaboration with UK marketing, content, product, and performance teams. This will likely occur through virtual meetings, shared digital workspaces, and asynchronous communication channels.

• Focus on Output: The culture values results and contribution over physical presence, meaning the work environment is geared towards efficient and effective delivery of design projects.

Work Schedule: The role is full-time, indicating a standard expectation of approximately 40 hours per week. While remote, maintaining consistent availability during UK business hours is generally expected to facilitate collaboration with colleagues and stakeholders. However, the remote nature often provides flexibility in managing daily schedules to optimize personal productivity.

📝 Enhancement Note: The fully remote aspect for a UK-based role is a key differentiator. It necessitates strong self-management skills and comfort with digital collaboration tools. The emphasis on collaboration with specific UK teams suggests that while remote, there's a strong sense of a unified UK operational unit.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted applications, focusing on resumes and, crucially, the portfolio to assess alignment with the role's requirements and BJAK's brand aesthetic.

• Portfolio Deep Dive: A dedicated interview session with the hiring manager or Creative Manager to walk through the candidate's portfolio. Expect questions about specific projects, design choices, problem-solving approaches, and the impact of their work. Be prepared to discuss your process, challenges faced, and how you collaborated with others.

• Skills & Cultural Fit Interview: An interview possibly involving other team members (e.g., from Marketing, Product) to assess technical design skills, understanding of brand strategy, ability to adapt to BJAK's culture, and collaborative potential. Case study-style questions or a small design challenge may be introduced here.

• Final Interview: Potentially with senior leadership to discuss strategic alignment, long-term vision, and final offer negotiation.

Portfolio Review Tips:

• Curate for Impact: Select 5-8 of your strongest projects that best demonstrate brand storytelling, visual execution, and UK market relevance (or adaptability). Prioritize quality over quantity.

• Structure Your Narrative: For each project, clearly articulate the brief, your role, the challenge, your process (ideation, execution, iteration), the solutions you implemented, and the measurable outcomes or impact. Use visuals effectively to tell the story.

• Highlight UK Focus: If you have specific UK market experience, emphasize it. If not, explain how your general brand experience is transferable and how you would approach understanding and designing for the UK audience.

• Showcase Process: Include sketches, mood boards, wireframes, or iterations to demonstrate your thought process and problem-solving skills. This is crucial for operations-minded hiring managers.

• Tool Proficiency: Clearly indicate the tools used for each project (Figma, Adobe Suite, After Effects, etc.).

• Be Ready to Discuss: Prepare to talk about every aspect of your portfolio in detail, including design rationale, collaboration experiences, and lessons learned.

Challenge Preparation:

• Design Challenge: Be prepared for a potential design challenge that might involve creating a concept for a specific campaign, adapting an existing asset for a new UK audience, or proposing a visual direction for a new product feature.

• Strategic Thinking: Practice articulating how design choices align with business goals and target audience needs. Think about how your design work contributes to GTM objectives.

• Process Explanation: Be ready to explain your design process concisely and logically, focusing on efficiency and effectiveness.

• Cultural Alignment: Consider how your approach to work, collaboration, and problem-solving aligns with BJAK's stated values (clarity, execution, iteration, ownership).

📝 Enhancement Note: The interview process for a senior design role, especially in a fast-growing company, will heavily scrutinize the portfolio. Candidates should prepare to articulate their design process and its strategic impact, mirroring the structured approach expected in operations roles. The emphasis on "process," "iteration," and "impact" aligns well with operational thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, image manipulation, and layout. Proficiency in Photoshop, Illustrator, and InDesign is a baseline requirement.

• Figma: Critical for collaborative design, prototyping, and design system management. This is a primary tool for modern UI/UX and brand design workflows.

• Motion Graphics Tools (After Effects, Premiere Pro): Preferred for creating dynamic visual content, animations, and video assets, enhancing brand engagement.

Analytics & Reporting:

• While not directly a designer's tool, an understanding of how design impacts performance metrics is key. Familiarity with analytics platforms (e.g., Google Analytics, platform-specific ad managers) to understand how design choices influence campaign performance would be advantageous.

CRM & Automation:

• No direct CRM/automation tools are listed as required for this design role. However, understanding how marketing automation platforms are used to deploy creative assets and how CRM data might inform target audience segmentation for design would be beneficial.

• Proficiency in project management tools (e.g., Asana, Jira, Trello) is likely expected for workflow management.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Figma as required tools is standard. The "nice to have" for motion graphics tools and AI, coupled with the underlying need to understand performance marketing, points towards a design role that is deeply integrated with GTM operations and requires an understanding of how creative assets drive business results.

👥 Team Culture & Values

Operations Values:

• Clarity: A commitment to clear communication, unambiguous design direction, and easily understandable visual concepts. This translates to efficient collaboration and reduced rework.

• Execution: A focus on delivering high-quality work efficiently and on time. This value emphasizes the importance of getting things done and achieving tangible results, a core tenet of operations.

• Iteration: An openness to continuous improvement, feedback, and refinement. Designs are not static; they evolve based on data, user feedback, and strategic adjustments, mirroring operational agility.

• Ownership: Team members are encouraged to take full responsibility for their projects, acting as proactive owners who drive initiatives forward and are accountable for outcomes.

Collaboration Style:

• Cross-functional Integration: The role requires close partnership with marketing, content, product, and performance teams, indicating a collaborative style that bridges creative with business objectives.

• Feedback-Driven: The culture values providing and receiving feedback, essential for mentorship and collective improvement. This is crucial for maintaining brand consistency and elevating creative quality.

• Knowledge Sharing: The expectation to "support team-wide improvement through best practices and shared standards" promotes a culture of open knowledge exchange, benefiting the entire operations and creative function.

• Flat Hierarchy: Encourages direct communication and collaboration across different levels, fostering a more agile and responsive working environment.

📝 Enhancement Note: BJAK's core values of Clarity, Execution, and Iteration directly align with operational excellence. For a designer, this means ensuring designs are not just aesthetically pleasing but also clear, efficiently produced, and adaptable based on feedback and performance data. The emphasis on ownership is also a hallmark of effective operations professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: Developing and consistently applying a brand identity for the UK market from the ground up presents a significant creative and strategic challenge, requiring a deep understanding of the local audience.

• Balancing Global Consistency with Local Relevance: Ensuring the UK brand aligns with BJAK's global identity while also resonating authentically with UK consumers and partners requires careful strategic navigation.

• Adapting to a Fast-Paced, Iterative Environment: Working in a "lean, high-output team" that "moves fast" can be demanding, requiring agility, quick decision-making, and the ability to manage multiple priorities simultaneously.

• Integrating Emerging Technologies: Staying current with and effectively integrating AI tools or advanced motion graphics into design workflows can be challenging but also offers significant growth potential.

Learning & Development Opportunities:

• Brand Strategy Development: Opportunity to gain hands-on experience in shaping brand strategy for a new market, contributing to high-level business decisions.

• Performance-Driven Design: Deepen understanding of how design impacts campaign performance metrics and learn to optimize creative assets for maximum ROI, a key skill in GTM operations.

• AI in Design Exploration: Experiment with and leverage AI tools for design ideation, asset generation, and workflow automation, becoming proficient in cutting-edge creative technologies.

• Mentorship and Leadership Skills: Develop coaching and leadership capabilities by guiding junior designers, preparing for potential future management roles.

• Cross-functional Acumen: Gain exposure to marketing, product development, and business strategy, broadening professional expertise beyond core design.

📝 Enhancement Note: The challenges presented are typical for senior roles in growing companies, especially those entering new markets. The growth opportunities are substantial, particularly in areas that bridge creative with business operations, such as performance marketing integration and AI adoption.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a brand identity for BJAK's UK market, considering our existing global brand and the specific nuances of the UK audience?" (Focus on your process, research methods, and strategic thinking.)

• "Describe a time you had to adapt a brand's visual language for different target audiences. What was your approach, and what were the results?" (Demonstrate your ability to tailor messaging and visual styles.)

• "How do you ensure your design work aligns with business objectives and contributes to measurable outcomes, particularly in performance marketing campaigns?" (Highlight your understanding of GTM impact and ROI.)

Company & Culture Questions:

• "What attracts you to BJAK's mission and our focus on AI-integrated applications?" (Research BJAK's products and overall vision.)

• "How do you embody our core values of Clarity, Execution, and Iteration in your daily work?" (Provide specific examples of how you've demonstrated these values.)

• "Describe your experience working in a fast-paced, flat organizational structure. How do you thrive in such environments?" (Emphasize your proactivity, ownership, and collaboration skills.)

Portfolio Presentation Strategy:

• The "STAR" Method for Case Studies: For each project, structure your explanation using Situation, Task, Action, and Result. Clearly define the problem, your role, the steps you took, and the impact of your work.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the effectiveness of your designs (e.g., increased engagement rates, conversion improvements, brand recall).

• Showcase Process, Not Just Polish: Include sketches, wireframes, or early concepts to illustrate your thought process and problem-solving journey. This resonates with operations-focused hiring.

• Tailor to the Role: Highlight projects that demonstrate experience with campaign visuals, brand evolution, or working within established brand guidelines. If you have UK market experience, make it prominent.

• Be Prepared for Live Critiques/Challenges: Have Figma or Adobe readily accessible and be ready to make quick edits or sketch out ideas live if requested.

📝 Enhancement Note: The interview preparation advice focuses on aligning the candidate's responses with BJAK's values and the operational demands of the role. Emphasizing process, strategic thinking, and measurable impact is key for a senior role in a results-oriented company.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Carefully curate your portfolio to highlight projects demonstrating brand storytelling, visual execution excellence, and adaptability to different markets. Prioritize UK-relevant work or explain your approach to international markets. Ensure your portfolio clearly showcases your process, from ideation to final delivery.

• Resume Optimization: Tailor your resume to emphasize your 5-8 years of experience in brand and visual design, highlighting achievements related to brand identity evolution, campaign execution, cross-functional collaboration, and any mentoring experience. Use keywords found in the job description (e.g., Brand Design, Visual Execution, Adobe Creative Suite, Figma, UK market).

• Interview Preparation: Practice articulating your design process using the STAR method, focusing on how you translate business needs into creative solutions and measure their impact. Prepare specific examples demonstrating your understanding of BJAK's values (Clarity, Execution, Iteration, Ownership).

• Company Research: Thoroughly research BJAK's existing products, mission, and their expansion into the UK market. Understand their current brand presence (if any) and their focus on AI and superior application platforms. This will help you demonstrate genuine interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.