Senior Brand Designer - UK

📍 Job Overview

Job Title: Senior Brand Designer - UK

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-22

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote (UK-based)

🚀 Role Summary

• Lead the strategic development and execution of brand identity and visual assets tailored for the UK market, ensuring consistency and premium quality across all platforms.

• Drive creative excellence by translating complex briefs into compelling visual narratives and engaging on-brand designs for consumers, partners, and internal stakeholders.

• Collaborate closely with cross-functional teams, including marketing, content, product, and performance, to deliver impactful, cohesive brand experiences.

• Maintain and refine UK brand guidelines, design systems, and templates, ensuring scalability and efficiency in design workflows.

• Mentor junior designers, contributing to the overall creative quality and fostering a culture of best practices and shared standards within the design team.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, indicating a need for significant experience and the ability to lead and mentor. The emphasis on UK-specific brand adaptation suggests a strategic role in market entry or expansion.

📈 Primary Responsibilities

• Spearhead the creation and adaptation of UK-focused design assets, including campaigns, social media content, web visuals, product imagery, and marketing collateral.

• Execute and evolve BJAK's new UK brand identity, maintaining brand clarity, consistency, and a premium aesthetic across all touchpoints.

• Develop and tailor visual language for diverse UK audiences, including consumers, business partners, and internal teams, ensuring resonance and impact.

• Ensure all design outputs strictly adhere to UK brand standards and contribute directly to overarching business objectives and market penetration goals.

• Partner with the Creative Manager to influence and shape the UK brand and design direction, contributing strategic insights and creative vision.

• Provide constructive feedback and guidance to junior designers, elevating the collective creative output and fostering professional growth within the team.

• Support continuous improvement across the design function by establishing and promoting best practices, shared standards, and efficient workflows.

• Maintain, update, and refine UK brand guidelines, templates, and comprehensive design systems to support consistent brand application and scalability.

• Conduct rigorous quality control checks on all design outputs, ensuring meticulous attention to detail, technical accuracy, and adherence to brand principles.

• Proactively identify opportunities to enhance design workflows, optimize tooling, and improve overall design team efficiency and productivity.

• Stay abreast of the latest UK design trends, emerging motion principles, and cutting-edge creative tools to ensure BJAK's visual output remains innovative and competitive.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution, strategic brand guardianship, and team leadership, typical of a senior creative role focused on market-specific brand building.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field, or equivalent practical experience.

Experience: 5-8 years of progressive experience in brand design, graphic design, or visual design roles, with a proven track record of successfully developing and executing brand identities.

Required Skills:

• Comprehensive portfolio showcasing exceptional brand storytelling, visual execution, and creative problem-solving abilities.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for design creation and collaboration.

• Strong command of typography, layout, composition, color theory, and overall visual consistency principles.

• Demonstrated ability to adapt visual language and design approaches for different target audiences and market segments.

• Experience in collaborating effectively with cross-functional teams, including marketing, product, and content departments.

• Proven ability to mentor and guide junior designers, fostering skill development and maintaining creative quality.

Preferred Skills:

• Experience in creating design assets specifically for performance marketing campaigns or commercial advertising.

• Proficiency with motion graphics tools such as Adobe After Effects, and experience with Premiere Pro for video editing.

• Familiarity with design systems, brand libraries, and the creation or maintenance of scalable design templates.

• Interest or experience in leveraging AI tools for design ideation, asset generation, and production workflows.

• Skills in motion graphics, basic sound editing, or visual effects (VFX).

📝 Enhancement Note: The requirement for 5-8 years of experience and a strong portfolio, coupled with proficiency in industry-standard tools like Adobe Creative Suite and Figma, positions this as a mid-to-senior level role. The preference for motion graphics and AI tools indicates a forward-thinking approach to design technology.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of case studies demonstrating a deep understanding of brand strategy and how visual design drives business objectives.

• Examples showcasing the development and evolution of brand identities, including mood boards, style guides, and final implementations.

• Visualizations of how design systems are applied across various platforms and touchpoints to ensure consistency and scalability.

• Demonstrations of creative problem-solving in response to specific design briefs, highlighting the process from concept to final execution.

Process Documentation:

• Case studies detailing the end-to-end process of creating significant brand assets or campaigns, from initial brief to final delivery.

• Documentation of workflow improvements or efficiencies implemented in previous roles, such as template creation or system optimization.

• Examples of how brand guidelines were developed, maintained, or refined to ensure consistent brand application across a company or project.

• Evidence of collaborative processes, showing how design work was integrated with marketing, product, or other functional teams.

📝 Enhancement Note: For a Senior Brand Designer, the portfolio is crucial. It should not just showcase final assets but also the strategic thinking, process, and problem-solving behind them, particularly concerning brand consistency and market adaptation.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Benefits:

• Remote Work Flexibility: Enjoy the flexibility of working remotely from anywhere within the UK.

• Competitive Compensation: A competitive salary package commensurate with experience and qualifications.

• Flat Team Structure: Benefit from a flat organizational structure that promotes direct communication and reduces hierarchical barriers.

• Clear Growth Path: Opportunities for career advancement and professional development within a fast-scaling business.

• Impactful Role: Play a pivotal role in shaping the brand identity of a growing company in the UK market.

• Collaborative Environment: Work closely with leadership and cross-functional teams in a dynamic, execution-driven setting.

Working Hours: 40 hours per week, with flexibility expected to meet project deadlines and business needs.

📝 Enhancement Note: The salary range of £35,000-£50,000 per annum is within the typical range for a Senior Brand Designer in London and other major UK cities, considering the specified experience level and the remote work arrangement. This range reflects a balance between candidate qualifications and the company's compensation philosophy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on building superior application platforms, with a strong presence in the insurance sector through its leading Southeast Asian platform. BJAK is expanding into new use cases, integrating AI.

Company Size: While not explicitly stated, the mention of a "flat organization" and "lean, high-output team" suggests a company that is either a growing startup or a medium-sized tech firm that values agility and direct contribution over extensive hierarchy.

Founded: The company has a history of developing the first and leading insurance platform in Southeast Asia, indicating established market experience and a track record of innovation.

Team Structure:

• The design team is described as "lean, high-output" and part of a "very flat organization."

• Collaboration is expected to be close with UK marketing, content, product, and performance teams.

Methodology:

• Emphasis on "engineering and product excellence."

• "High-ownership, execution-driven creative environment."

• "Clarity, execution, and iteration drive everything we do."

• "Data-driven approach" is implied through the focus on performance marketing and efficiency.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK appears to foster a culture of high performance, ownership, and rapid iteration, common in technology companies aiming for rapid growth. The flat structure suggests a collaborative environment where individual contributions are highly visible and valued.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor – This role is for a seasoned designer with 5-8 years of experience, expected to lead design initiatives and mentor others. It’s a crucial role for establishing the UK brand presence from the ground up.

Reporting Structure: The Senior Brand Designer will work closely with the Creative Manager for UK brand and design direction and collaborate with various UK cross-functional teams. They will also mentor junior designers.

Operations Impact: The Senior Brand Designer will have a direct and significant impact on BJAK's market entry and growth in the UK by shaping its brand perception, visual communication, and overall creative output. Their work will influence customer acquisition, partner engagement, and internal brand understanding.

Growth Opportunities:

• Specialization: Deepen expertise in UK market branding, motion graphics, or AI-driven design tools.

• Leadership: Progress to a Creative Manager or Head of Design role as the UK operations scale.

• Cross-functional Exposure: Gain broader experience by working closely with performance marketing, product development, and content strategy teams.

• Strategic Influence: Contribute to the broader strategic direction of BJAK's brand and creative output internationally.

📝 Enhancement Note: The role offers substantial growth potential, moving from a senior individual contributor to a potential leadership position, especially given BJAK's ambition to build new applications and scale its UK presence.

🌐 Work Environment

Office Type: Fully Remote (UK-based). This implies a distributed team environment where collaboration relies heavily on digital tools and strong communication practices.

Office Location(s): The role is open to candidates based anywhere in the United Kingdom, allowing for flexibility in location.

Workspace Context:

• Digital Collaboration: Expect to utilize a suite of digital tools for communication, project management, and design collaboration (e.g., Slack, Figma, project management software).

• Tools & Technology: Access to Adobe Creative Suite and Figma is essential, with opportunities to explore and integrate AI design tools.

• Team Interaction: While remote, there will be regular interaction with the Creative Manager, UK marketing, content, product, and performance teams through virtual meetings and collaborative platforms.

Work Schedule: Standard 40-hour work week, with the expectation of flexibility to manage project timelines and respond to urgent creative needs, typical in fast-paced tech environments.

📝 Enhancement Note: The fully remote nature requires a high degree of self-discipline, proactive communication, and proficiency with remote collaboration tools. The company's emphasis on execution and speed suggests a dynamic and responsive remote work culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with the role and company culture.

• Creative Challenge/Portfolio Review: A practical design exercise or a deep dive into the portfolio to evaluate design thinking, execution quality, and problem-solving abilities specific to brand strategy and UK market needs. Candidates should be prepared to discuss their process, rationale, and how they've achieved impact with previous work.

• Hiring Manager/Team Interview: Discussion with the Creative Manager and potentially other UK team leads to assess cultural fit, collaboration style, and strategic thinking.

• Final Interview: Potentially with a senior leader to discuss overall fit and long-term potential.

Portfolio Review Tips:

• UK Market Focus: Highlight projects that demonstrate an understanding of or adaptation to the UK market, its audiences, and cultural nuances.

• Brand Storytelling: Clearly articulate the narrative behind each project, explaining how the visuals communicate the brand's message and achieve business goals.

• Process & Rationale: Be ready to walk through your design process, from brief interpretation to execution, explaining your creative decisions and problem-solving approaches.

• Tool Proficiency: Showcase examples that demonstrate mastery of Adobe Creative Suite and Figma, and ideally, any experience with motion graphics or AI tools.

• Impact & Results: Quantify achievements where possible, such as improved engagement rates, successful campaign launches, or enhanced brand consistency metrics.

Challenge Preparation:

• Brand Application: Be prepared for a challenge that requires you to apply or extend an existing brand identity to new assets or scenarios relevant to the UK market.

• Problem-Solving: Focus on demonstrating how you approach ambiguity, translate complex briefs, and deliver clear, effective solutions under pressure.

• Presentation Skills: Practice presenting your work concisely and persuasively, focusing on strategic rationale and measurable outcomes.

📝 Enhancement Note: The emphasis on a UK-focused brand and the potential for a creative challenge means candidates should prepare to demonstrate not only their design skills but also their strategic thinking and ability to adapt to specific market requirements.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design, illustration, and layout tasks (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative design, UI/UX prototyping, and maintaining design systems.

• Motion Graphics Tools: Adobe After Effects and Premiere Pro are preferred for creating dynamic visual content, animations, and video assets.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the designer's primary tools, but awareness of how design assets are deployed within marketing automation platforms or CRM systems could be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Experience with motion graphics tools is a significant advantage, aligning with modern digital content demands. The mention of AI tools suggests an openness to exploring new technologies in the design workflow.

👥 Team Culture & Values

Operations Values:

• Execution & Speed: A strong emphasis on delivering high-quality work quickly and efficiently in a fast-paced environment.

• Ownership: Team members are expected to take full responsibility for their projects and contribute proactively with ideas and solutions.

• Clarity & Precision: A focus on clear communication and meticulous attention to detail in all aspects of work.

• Iteration & Improvement: A culture that embraces continuous refinement and learning from feedback to enhance processes and outcomes.

• Engineering & Product Excellence: A foundational value that likely extends to design, aiming for robust, well-crafted, and strategically sound creative output.

Collaboration Style:

• Cross-functional Integration: Close collaboration with marketing, content, product, and performance teams to ensure cohesive brand messaging and campaign execution.

• Flat Hierarchy: Open communication and direct interaction with leadership and peers, encouraging feedback and idea sharing.

• Mentorship: A supportive environment where senior members guide and develop junior talent.

• Data-Informed Creativity: While creative-led, the design work is expected to align with business goals and potentially performance metrics, suggesting a data-aware approach.

📝 Enhancement Note: BJAK's culture appears to be highly results-oriented, valuing initiative, speed, and quality. The flat structure implies a collaborative and transparent working environment where designers are empowered to make significant contributions.

⚡ Challenges & Growth Opportunities

Challenges:

• UK Market Adaptation: Effectively translating a global brand strategy into a resonant and impactful identity for the diverse UK consumer and business landscape.

• Remote Collaboration: Maintaining strong creative output and team cohesion within a fully remote setup, requiring excellent communication and self-management skills.

• Rapid Scaling: Keeping pace with the company's rapid growth and evolving needs, potentially requiring flexibility to pivot design strategies and workflows.

• Balancing Craftsmanship with Speed: Delivering high-quality, detail-oriented design work within fast-paced project timelines.

Learning & Development Opportunities:

• Brand Strategy Deep Dive: Gaining in-depth experience in developing and executing brand strategies for a specific, key market (UK).

• Motion Graphics & AI Tools: Developing advanced skills in motion design and exploring the integration of AI in creative workflows.

• Leadership & Mentorship: Honing leadership capabilities through mentoring junior designers and contributing to creative direction.

• Cross-functional Expertise: Broadening understanding of marketing, product development, and performance analytics through close collaboration.

📝 Enhancement Note: The primary challenges revolve around establishing a distinct and effective brand presence in a new market while working remotely and adapting to a fast-paced, growth-oriented tech environment. Growth opportunities are strong in both specialized design skills and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you successfully adapted a brand identity for a new market or audience. What were the key considerations and outcomes?" (Focus on UK market relevance, process, and impact).

• "How do you ensure brand consistency across various digital and print platforms, especially in a remote setting?" (Highlight your approach to brand guidelines, design systems, and collaboration tools).

Company & Culture Questions:

• "What about BJAK's mission and its expansion into the UK excites you?" (Research BJAK's platform and its societal contribution claims).

• "How do you thrive in a flat organization with a high-ownership, execution-driven culture?" (Emphasize your proactivity, accountability, and ability to deliver results).

Portfolio Presentation Strategy:

• Curate for UK Relevance: Select 2-3 key projects that best showcase your ability to develop and execute brand identities, ideally with examples relevant to consumer tech or financial services, and tailored for a UK audience.

• Structure Your Narrative: For each project, begin with the business objective, outline your strategic approach, detail your creative process, highlight key design decisions, and conclude with the results or impact achieved.

• Demonstrate Tool Fluency: Be ready to discuss your use of Adobe Creative Suite and Figma, and if applicable, your experience or interest in motion graphics tools and AI for design.

• Focus on Process, Not Just Polish: Emphasize your problem-solving skills, how you overcame challenges, and your ability to iterate based on feedback.

📝 Enhancement Note: Candidates should prepare to demonstrate not only their design skills but also their strategic thinking, understanding of brand building in a new market, and adaptability to a remote, fast-paced work environment.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link and ensure your CV is up-to-date.

• Portfolio Customization: Curate your online portfolio to prominently feature 3-5 of your strongest brand design projects, specifically highlighting those that demonstrate UK market understanding or adaptability, and showcasing your process and impact.

• Resume Optimization: Tailor your resume to emphasize your 5-8 years of experience, expertise in Adobe Creative Suite and Figma, and any experience in mentoring or leading design initiatives. Use keywords from the job description such as "brand storytelling," "visual execution," and "UK brand identity."

• Interview Preparation: Practice articulating your design philosophy, process, and achievements, particularly in relation to brand building and market adaptation. Prepare specific examples for behavioral questions related to collaboration, ownership, and working in a fast-paced, remote environment.

• Company Research: Thoroughly research BJAK, its current platform, its mission, and its expansion strategy into the UK market. Understand their values and culture to articulate your fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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