Senior Brand Designer B2B

📍 Job Overview

Job Title: Senior Brand Designer B2B

Company: GetYourGuide

Location: Berlin, Germany

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-26

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is a hands-on Senior Brand Designer position focused on B2B brand initiatives, requiring exceptional craft and creative execution.

• You will be responsible for setting the visual standard for B2B brand work, including campaigns, events, product touchpoints, and comprehensive brand systems.

• The position demands a strong ability to extend and apply B2B brand guidelines, creating playbooks, templates, and toolkits to ensure scalability and consistency.

• You will collaborate closely with Creative Strategy B2B and Strategic Operations, driving creative excellence and elevating the work of internal teams, freelancers, and agencies.

📝 Enhancement Note: This is a Senior Brand Designer role within a B2B context, emphasizing strong execution, brand system development, and collaboration with strategic teams. The focus is on "craft" and "creative excellence," implying a need for a designer who can not only execute but also elevate the visual standard. The role sits within the Creative Studio, reporting to the Design Lead, indicating a structured creative department.

📈 Primary Responsibilities

• Lead the visual design and execution for 360° B2B campaigns, including flagship supplier product releases, annual industry research publications, and seasonal campaigns across supplier-facing channels.

• Own the visual identity and end-to-end design for B2B events, such as flagship supplier summits in Berlin, Bangkok, and Sydney, as well as tradeshows and field events across EMEA, APAC, and the Americas.

• Develop and maintain B2B brand systems by extending and applying brand guidelines, creating comprehensive playbooks, templates, and toolkits to enable scalable and consistent execution.

• Ensure seamless integration of B2B brand expression with product surfaces, marketing UI, and the supplier website, aligning visual identity with user experience.

• Art-direct and review website landing pages, translating brand expression effectively to product surfaces and marketing UI.

• Elevate the work of freelancers and agencies through high-quality personal execution and clear creative direction.

• Proactively experiment with AI tools to discover practical improvements and translate them into workflow enhancements.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on execution across multiple touchpoints. The emphasis on "owning" visual identity for campaigns and events, alongside "building scalable design systems," indicates a senior-level contribution. The AI experimentation requirement is a forward-thinking aspect for this design role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is paramount.

Experience: 5+ years of dedicated brand design experience, with a proven track record of successful projects in campaigns, visual identity development, and comprehensive brand systems.

Required Skills:

• Exceptional execution skills across both digital and print design mediums.

• Proficiency in Figma for design creation, prototyping, and system development.

• Proven ability to build and manage scalable design systems, including templates, guidelines, and toolkits.

• Experience in reviewing and art-directing website landing pages, understanding brand expression on product surfaces and marketing UI.

• Strong organizational skills for managing multiple workstreams in a fast-paced, in-house environment without compromising quality.

• Ability to brief, guide, and elevate the work of freelancers and agencies through personal execution quality and clear direction.

• A clear, articulated point of view on design, able to present hypotheses for briefs and justify decisions based on brand and business objectives. Preferred Skills:

• Hands-on experience with AI tools for design experimentation and workflow optimization.

• Familiarity with B2B marketing strategies and supplier-facing communication.

• Experience working within and extending established brand systems for global platforms.

• Understanding of user experience (UX) principles as they apply to brand integration in product and marketing interfaces.

📝 Enhancement Note: The qualifications emphasize practical, high-level execution and system-building capabilities. The requirement for "exceptional execution" and a "clear point of view" suggests a need for a designer who is both technically skilled and strategically minded. Experience with AI is a distinct differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of brand design work, with a strong emphasis on campaigns, visual identity, and robust brand systems.

• Demonstrations of exceptional execution across both digital and print design, including examples of scalable template systems.

• Case studies detailing the creation and implementation of scalable design systems, including playbooks, templates, and toolkits.

• Evidence of experience in art-directing and reviewing website landing pages, with an explanation of how brand expression was integrated into product surfaces and marketing UI.

• Examples of successful collaboration with and direction of freelancers and agencies, highlighting how personal execution quality influenced their work. Process Documentation:

• Documentation of processes used to extend and apply B2B brand guidelines across various touchpoints.

• Examples of workflow design for managing multiple, simultaneous workstreams in a fast-paced environment, ensuring consistent quality.

• Methodologies for reviewing and art-directing website content and UI to ensure brand alignment.

• Documentation of personal experimentation with AI tools and their integration into design workflows.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating practical application of brand design principles, system building, and collaboration. The emphasis on "scalable design systems" and "art-directing landing pages" points to a need for a designer who can think holistically about brand application.

💵 Compensation & Benefits

Salary Range: Based on similar Senior Brand Designer roles in Berlin, Germany, with 5-10 years of experience in a fast-paced tech/travel industry, the estimated annual salary range is €60,000 - €85,000. This estimate considers the company's hybrid work model, global presence, and the high level of responsibility associated with setting brand standards.

Benefits:

• Annual personal growth budget for continuous learning and development.

• Access to mentorship programs for career advancement.

• "Work from anywhere" policy for 30 days per year, offering global flexibility.

• Hybrid working model with 3 days in the office (Monday, Tuesday, Thursday) and 2 days of optional at-home focus time.

• Monthly transportation budget to support commuting.

• Monthly fitness budget to promote employee well-being.

• Discounts on GetYourGuide activities for employees, friends, and family.

• Language reimbursement program to support multilingualism.

• Comprehensive health and wellness benefits.

• Opportunities for social collaboration and team events (quarterly and annual).

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with a hybrid arrangement that allows for flexibility and focus time outside of mandated office collaboration days.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for a senior design role in Berlin, considering the company's industry and the role's strategic importance. The benefits package is comprehensive, emphasizing professional development, work-life balance, and employee well-being, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel Technology and Experiences. GetYourGuide operates as a leading platform for booking tours, activities, and attractions globally, connecting travelers with unique experiences and empowering local suppliers.

Company Size: GetYourGuide is a well-established tech company with a significant global presence, likely falling into the "Large" category (500+ employees, based on typical valuations and operational scope for such platforms). This size implies structured processes, ample resources, and opportunities for cross-functional collaboration.

Founded: GetYourGuide was founded in 2009, indicating a mature company with established operational frameworks, a strong market position, and a history of innovation in the travel tech space.

Team Structure:

• The Creative Studio is a dedicated department within GetYourGuide, likely comprising various design specialists (brand, product, motion, etc.) and creative strategists.

• This Senior Brand Designer role reports to the Design Lead, suggesting a hierarchical structure within the studio, with opportunities for mentorship and strategic guidance.

• Close collaboration is expected with Creative Strategy B2B and Strategic Operations, highlighting a cross-functional approach to brand development and execution. Methodology:

• Data-driven decision-making and creative excellence are core tenets. The role emphasizes "craft" and pushing creative boundaries while ensuring brand expression aligns with business objectives.

• Agile methodologies are likely employed for campaign and product development, requiring designers to be adaptable and efficient.

• A focus on building scalable systems and toolkits suggests a systematic approach to design operations, enabling consistency and efficiency across the organization.

Company Website: https://www.getyourguide.com/

📝 Enhancement Note: The company culture is positioned as dynamic and growth-oriented, with a strong emphasis on travel and unique experiences. The B2B brand's "mission" to serve suppliers implies a strategic focus on partnership and growth within the industry, requiring a brand designer who understands business-to-business communication.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role within the Creative Studio. It signifies a high degree of autonomy, expertise, and responsibility for core brand design functions. The "Senior" title implies leadership in design execution, system building, and mentorship of junior designers or freelancers.

Reporting Structure: The role reports directly to the Design Lead within the Creative Studio. This provides a clear line of reporting for creative direction, performance feedback, and career development discussions. Collaboration extends to Creative Strategy B2B and Strategic Operations, indicating influence beyond the immediate design team.

Operations Impact: The Senior Brand Designer directly impacts GetYourGuide's B2B success by shaping the brand's perception among suppliers. Exceptional brand execution can drive supplier acquisition, retention, and partnership engagement, ultimately contributing to the company's platform growth and revenue. The role is crucial for establishing a professional and compelling brand presence in the B2B market.

Growth Opportunities:

• Skill Specialization: Deepen expertise in B2B brand strategy, campaign development, and advanced design system architecture.

• Leadership Development: Potential to grow into a Design Lead or Art Director role within the Creative Studio, managing teams and larger creative projects.

• Cross-Functional Influence: Opportunity to influence broader marketing and product strategies through strong brand advocacy and collaboration with strategic operations and B2B teams.

• AI Integration: Become a subject matter expert in leveraging AI for creative workflows and process optimization within the design function.

📝 Enhancement Note: The growth path for a Senior Brand Designer at a company like GetYourGuide typically involves deepening specialization, moving into leadership roles, or expanding influence across product and marketing functions. The emphasis on AI integration also presents a unique growth avenue.

🌐 Work Environment

Office Type: GetYourGuide offers a hybrid working approach. This means the primary work environment involves a mix of in-office collaboration and remote focus time. The Berlin HQ likely provides a modern, collaborative workspace designed to foster creativity and teamwork.

Office Location(s): The role is based in Berlin, Germany. GetYourGuide also has offices in other global locations (New York, Bangkok), but this specific position is tied to the Berlin HQ. The hybrid model specifies three days of in-office collaboration (Monday, Tuesday, Thursday).

Workspace Context:

• Collaborative Environment: The three mandated office days are designed for collaboration, team meetings, brainstorming sessions, and social interaction, fostering a strong team dynamic within the Creative Studio and with B2B teams.

• Tools & Technology: Employees are expected to have access to standard design software, with Figma being a primary tool. The company likely provides necessary hardware and software licenses to facilitate high-quality design work.

• Team Interaction: The hybrid model encourages regular face-to-face interaction with colleagues, including the Design Lead, Creative Strategy B2B, and Strategic Operations teams, facilitating seamless communication and project alignment.

Work Schedule: A standard full-time schedule is implied, with the hybrid model offering flexibility by allowing two days of optional at-home focus time. This structure supports deep work and task completion outside of collaborative office sessions, aligning with the needs of a design role that requires focused execution.

📝 Enhancement Note: The hybrid model is a key feature of the work environment, balancing in-office collaboration with remote flexibility. The mandated office days are strategically placed to maximize team interaction and project alignment for a role that requires close collaboration with strategic teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV/resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation & Case Study: A session where you will present your portfolio, likely focusing on 1-2 key projects that demonstrate your expertise in B2B brand design, campaign execution, and design systems. Expect to discuss your creative process, decision-making rationale, and the impact of your work.

• Skills-Based Interview: Interviews with the Design Lead and potentially other members of the Creative Studio or B2B team to assess your technical skills (especially Figma), problem-solving abilities, and understanding of brand strategy.

• Cultural Fit & Collaboration Assessment: Discussions to evaluate how you collaborate with others, your approach to feedback, and your alignment with GetYourGuide's values and culture. You may interact with cross-functional stakeholders from Creative Strategy B2B or Strategic Operations.

• Final Interview: Potentially a final interview with a more senior leader to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your B2B brand design experience, campaign work, and proficiency in building and extending brand systems. Highlight projects with clear business objectives and measurable outcomes.

• Focus on Process & Rationale: For each project, clearly articulate the brief, your design process, the challenges encountered, your creative solutions, and the rationale behind your design decisions. Explain why you made certain choices.

• Showcase System Thinking: Emphasize your ability to build and apply scalable design systems, templates, and toolkits. Demonstrate how these systems ensure brand consistency and efficiency.

• Highlight Collaboration: If possible, include examples or discuss how you have effectively collaborated with clients, stakeholders, freelancers, or agencies.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design exercise or challenge, possibly involving extending existing brand guidelines for a specific B2B scenario or developing a concept for a campaign.

• AI Integration: Think about how you would approach integrating AI into your design workflow to enhance efficiency or creativity. Be ready to discuss your thoughts and any experiments you’ve conducted.

• B2B Context: Familiarize yourself with GetYourGuide's B2B offerings and understand the unique communication needs and challenges of engaging with suppliers.

📝 Enhancement Note: The application process emphasizes a strong portfolio and the ability to articulate design strategy and process. Preparation should focus on showcasing B2B relevance, system-building capabilities, and a clear understanding of how design drives business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design execution, prototyping, and collaborative design system development. Proficiency is a core requirement.

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Likely used for advanced image editing, vector graphics creation, and print layout, complementing Figma.

• Project Management Software (e.g., Asana, Jira, Trello): Used for managing multiple workstreams, tracking progress, and collaborating with cross-functional teams.

Analytics & Reporting:

• While not a primary design tool, understanding how design impacts analytics and reporting is key. Familiarity with tools like Google Analytics or internal dashboards might be beneficial to understand campaign performance and user behavior. CRM & Automation:

• Awareness of how brand assets are used in CRM systems or automated marketing workflows would be advantageous, though direct experience in these tools is not a primary requirement for this design role.

📝 Enhancement Note: The primary technical requirement is deep proficiency in Figma, reflecting its industry dominance for collaborative design and system building. Awareness of how design integrates with broader marketing and operational tools is beneficial but secondary to core design execution and system design skills.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A relentless pursuit of high-quality, impactful design that elevates the brand and drives business objectives. This means pushing creative boundaries and setting high standards.

• Ownership & Accountability: Taking full responsibility for design outcomes, from concept to execution, and proactively managing projects and collaborations to ensure successful delivery.

• Collaboration & Communication: Working effectively with internal teams (Creative Strategy B2B, Strategic Operations) and external partners (freelancers, agencies) through clear, proactive communication and a team-oriented approach.

• Efficiency & Scalability: Developing design solutions, systems, and toolkits that enable consistent brand application and efficient execution across the organization.

• Data-Informed Creativity: While driven by creativity, decisions should be informed by an understanding of business goals, market insights, and performance metrics relevant to the B2B audience.

Collaboration Style:

• Proactive & Aligned: The culture encourages checking in before moving forward, ensuring alignment on projects, and then moving fast once a direction is set. This balances speed with strategic consensus.

• Show, Don't Tell: A preference for demonstrating work and ideas through visual execution rather than lengthy descriptions, reflecting a hands-on design culture.

• Feedback Exchange: Openness to receiving and giving constructive feedback to continuously improve creative output and foster a learning environment.

• Cross-Functional Integration: A strong emphasis on working closely with non-design teams to ensure brand consistency and strategic alignment across all business functions.

📝 Enhancement Note: The cultural values emphasize a blend of creative rigor, accountability, and collaborative efficiency. The "check in before moving" and "show work" aspects are key behavioral indicators for success in this environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Craft and Speed: Meeting the demands of a fast-moving in-house environment while maintaining exceptionally high creative standards and detailed execution.

• Brand Evolution: Contributing to the ongoing development and refinement of a brand that is still being actively built, requiring adaptability and a forward-thinking design vision.

• Cross-Functional Alignment: Ensuring consistent and effective brand expression across diverse B2B touchpoints, product surfaces, and marketing initiatives, often requiring negotiation and persuasive communication.

• AI Integration: Staying ahead of the curve with AI in design, experimenting effectively, and translating findings into practical, beneficial workflow improvements without compromising quality.

Learning & Development Opportunities:

• Advanced Design Systems: Opportunity to become a subject matter expert in building and managing complex, scalable design systems.

• AI in Design: Dedicated time and encouragement to experiment with AI tools, potentially leading to specialized skills and internal leadership in this emerging area.

• B2B Marketing Strategy: Gaining deeper insights into B2B marketing, supplier relations, and how brand design directly supports business development goals.

• Creative Leadership: Potential to mentor junior designers, manage freelancers, and grow into leadership roles within the Creative Studio.

📝 Enhancement Note: The challenges are typical for senior roles in dynamic tech companies, focusing on balancing creative demands with business needs and staying current with technology. The growth opportunities are aligned with advancing within design specialization and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to significantly elevate the visual standard for a brand or campaign. What was your process, and what was the outcome?" (Focus on your methodology, problem-solving, and impact.)

• "How do you approach building and extending a scalable design system? Walk us through an example from your portfolio." (Highlight your system thinking, documentation skills, and practical application.)

• "How would you ensure brand consistency across diverse B2B touchpoints, from digital campaigns to physical events and product interfaces?" (Demonstrate your understanding of brand governance and cross-functional collaboration.) Company & Culture Questions:

• "What excites you about GetYourGuide's mission and the travel industry?" (Show genuine interest and research into the company.)

• "Describe your ideal collaborative environment. How do you work with strategic operations or marketing teams?" (Align your collaboration style with GetYourGuide's hybrid and cross-functional approach.)

• "How do you approach receiving and giving creative feedback?" (Illustrate your openness to critique and constructive dialogue.) Portfolio Presentation Strategy:

• Structure Your Narrative: Organize your portfolio around key themes: campaigns, identity, systems, and product integration. For each project, clearly state the objective, your role, the challenge, your solution, and the results.

• Highlight B2B Relevance: For B2B-specific projects, emphasize how your design choices addressed the needs of suppliers and contributed to business goals.

• Showcase Figma Proficiency: Be ready to demo specific Figma features or workflows if asked, especially those related to design systems or complex layouts.

• Discuss AI Experiments: If you have experimented with AI, be prepared to share your insights, tools used, and how you see AI impacting the future of brand design.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong command of B2B brand design, system thinking, collaborative skills, and a proactive approach to creative challenges, including emerging technologies like AI.

📌 Application Steps

To apply for this Senior Brand Designer B2B position:

• Submit your CV/resume in English through the application form provided on the GetYourGuide careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest B2B brand design work, focusing on campaigns, visual identity, and scalable design systems. Ensure clear case studies demonstrating your process and impact.

• Resume Optimization: Highlight your 5+ years of experience, proficiency in Figma, and any experience art-directing or building design systems. Use keywords from the job description such as "B2B," "Brand Design," "Figma," and "Design Systems."

• Interview Preparation: Thoroughly review GetYourGuide's website and careers page ("how we hire," "life at GetYourGuide"). Prepare to discuss your portfolio with a focus on B2B relevance, creative process, and system-building expertise. Practice articulating your design rationale clearly.

• Company Research: Understand GetYourGuide's market position, its B2B offerings, and its overall brand messaging. Consider how your design philosophy aligns with their mission to "change the way the world travels."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---