Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Venn

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: April 20, 2026

Experience Level: Mid-Senior Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• Drive brand consistency and visual impact across all marketing and product touchpoints.

• Develop compelling creative assets for Go-To-Market (GTM) strategies, campaigns, and product launches.

• Collaborate closely with Product, Growth, Marketing, and Sales teams to ensure cohesive brand messaging and user experience.

• Evolve and maintain a robust design system for scalability and efficiency.

• Design intuitive and visually appealing interfaces for web and mobile product experiences.

📝 Enhancement Note: This role blends Product Design and Marketing Design responsibilities, requiring a candidate comfortable switching between strategic brand initiatives and tactical creative execution. Given Venn's rapid growth in the fintech space, the ability to design for both user experience and performance marketing is critical.

📈 Primary Responsibilities

• Design and execute visually compelling marketing collateral, including web pages, GTM materials, paid ads, and launch decks.

• Collaborate with Product and Engineering teams to refine UI/UX design and user flows for web and mobile applications.

• Maintain and expand the company's design system, ensuring consistency across product and marketing surfaces.

• Partner with Growth and Marketing teams to design and optimize landing pages and campaign creative for measurable performance improvements.

• Create a variety of visual assets for diverse channels such as events, social media, and content distribution.

• Seamlessly transition between product design and marketing design tasks based on project priorities and timelines.

• Contribute to the overall brand strategy, ensuring all creative outputs align with Venn's mission and target audience.

• Support new product launches and feature rollouts with impactful design solutions.

📝 Enhancement Note: The emphasis on "measurable performance" for landing pages and campaign creative suggests a strong link to revenue generation and customer acquisition efforts, positioning this role as integral to GTM success. The requirement to "balance product and marketing design work" indicates a need for adaptability and broad design skill application.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Human-Computer Interaction, or a related field is typically expected for a Senior Brand Designer role. Equivalent practical experience with a strong portfolio will also be considered.

Experience: Minimum of 4+ years of professional design experience with a demonstrated track record in both product and marketing design.

Required Skills:

• Proven expertise in UI, UX, and interaction design for web and mobile platforms.

• Strong portfolio showcasing successful marketing campaigns, landing pages, and performance-driven creative assets.

• Proficiency in modern design tools: Figma, Webflow, and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Experience in developing and maintaining comprehensive design systems.

• Demonstrated ability to collaborate effectively with cross-functional teams (Product, Growth, Marketing, Sales).

• Excellent visual design craft, attention to detail, and ability to execute high-quality work rapidly.

Preferred Skills:

• Experience working in a fast-paced, early-stage startup environment.

• Previous experience in the fintech industry or with B2B SaaS products.

• Familiarity with Webflow for website design and development.

• Understanding of GTM strategies and their design implications.

📝 Enhancement Note: The "4+ years of professional design experience" coupled with the hybrid product/marketing focus implies a need for a designer who is not just a visual artist but also a strategic thinker capable of translating business objectives into effective design solutions. The preference for startup and fintech experience suggests the company values candidates who can thrive in dynamic, growth-oriented environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 4+ years of professional design work, with a balanced representation of both product design (UI/UX, interaction flows) and marketing design (campaigns, landing pages, GTM collateral).

• Include case studies that detail the design process, challenges encountered, and the measurable impact of your work, particularly for marketing assets where performance metrics (e.g., conversion rates, CTR) should be highlighted.

• Demonstrate proficiency with key design tools such as Figma, Webflow, and Adobe Creative Suite through project examples.

• Present clear examples of how you have contributed to or maintained a design system, illustrating its application across different platforms.

Process Documentation:

• Candidates should be prepared to discuss their design process for both product and marketing initiatives. This includes:

  • Ideation and conceptualization phases for new features or campaigns.

  • User research and testing methodologies (if applicable to product design aspects).

  • Iterative design and feedback incorporation processes.

  • Workflow for asset creation and handoff to development or marketing execution teams.

  • Methods for ensuring brand consistency and design system adherence.

📝 Enhancement Note: Given the dual nature of the role, the portfolio must convincingly demonstrate capability in both product UI/UX and marketing creative. The emphasis on "measurable performance" for marketing assets means case studies should quantify results where possible, showcasing how design directly contributed to business outcomes like lead generation or user acquisition.

💵 Compensation & Benefits

Salary Range: $100,000 - $150,000 CAD per year.

Benefits:

• Generous equity ownership, designed to align employee success with company growth.

• Comprehensive medical insurance coverage.

• Comprehensive dental insurance coverage.

• Comprehensive vision insurance coverage.

• Opportunity to shape the future of business banking in Canada.

Working Hours: Standard full-time hours are typically around 40 hours per week. While the role is on-site, Venn may offer some flexibility depending on team needs and project demands.

📝 Enhancement Note: The salary range of $100,000 - $150,000 CAD for a Senior Brand Designer in Toronto aligns with industry benchmarks for experienced professionals in a high-cost-of-living urban center, especially within the fast-growing fintech sector. The significant equity offering is a strong indicator of a startup culture aiming to attract and retain top talent by providing substantial upside potential tied to company success.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech / B2B Financial Technology. Venn is positioned as a disruptive force in traditional Canadian business banking, offering a modern digital solution.

Company Size: Venn is described as the "fastest-growing B2B fintech in Canada," having scaled to support over 5,000 businesses in under two years. This suggests a dynamic, rapidly expanding, and likely venture-backed organization.

Founded: Founded less than two years prior to the job posting, indicating a very early-stage, high-growth startup environment.

Team Structure:

• The Senior Brand Designer will work collaboratively with Product, Growth, Marketing, and Sales teams. This implies a matrixed or project-based team structure, common in agile startup environments.

• Design's role is integrated across multiple departments, suggesting close partnerships and direct contribution to core business functions.

Methodology:

• Emphasis on data-driven decision-making, particularly in marketing and growth initiatives, requiring designers to consider performance metrics.

• Agile and iterative design processes are likely employed, given the startup context and focus on rapid product development and campaign execution.

• A strong focus on user experience (UX) for product and conversion rate optimization (CRO) for marketing.

Company Website: https://www.venn.ca/

📝 Enhancement Note: Venn's rapid growth and stated mission to "transform business banking" suggest a culture that values innovation, speed, and a challenger mentality. The fintech industry demands high standards for security, trust, and user experience, which will undoubtedly influence design priorities. Being a fast-growing startup means designers must be adaptable, hands-on, and comfortable with ambiguity.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Brand Designer role, indicating a level of expertise and autonomy beyond junior or mid-level positions. The role requires strategic input, leadership in design execution, and the ability to mentor or guide junior designers if the team expands. It sits at the intersection of creative execution and strategic brand application.

Reporting Structure: While not explicitly stated, a Senior Brand Designer typically reports to a Creative Director, Head of Marketing, Head of Product, or a similar leadership role. In a startup, this reporting line might be fluid, with close collaboration and direct contribution to various department heads.

Operations Impact: The role directly impacts Venn's ability to attract and retain customers through compelling branding and user interfaces. This includes driving lead generation (marketing design), enhancing user acquisition and retention (product design), and establishing a strong, consistent brand identity in a competitive market. The designer's work is crucial for GTM success and overall business growth.

Growth Opportunities:

• Specialization: Deepen expertise in fintech design, B2B product design, or performance marketing creative.

• Leadership: Potential to grow into a Lead Designer or Design Manager role as the company scales and the design team expands.

• Strategic Influence: Contribute to evolving the overall brand strategy and design vision for Venn.

• Skill Development: Opportunity to gain experience in broader GTM strategy, data analysis for design optimization, and potentially team management.

📝 Enhancement Note: The "Senior" title suggests a candidate expected to operate with significant independence. The rapid growth of Venn implies that career progression could be accelerated, offering pathways to leadership or more specialized strategic roles within design or marketing functions. The hybrid nature of the role itself is a growth opportunity, allowing for diverse skill development.

🌐 Work Environment

Office Type: This is an on-site role, indicating that candidates should be located in or willing to relocate to Toronto. The description implies a need for in-person collaboration.

Office Location(s): Toronto, Ontario, Canada. Specific office details (e.g., amenities, size) are not provided but can be assumed to be modern and conducive to a fast-paced startup environment.

Workspace Context:

• Collaborative Environment: Expect to work closely with various teams, requiring strong interpersonal and communication skills for effective collaboration.

• Tools & Technology: Access to modern design tools (Figma, Webflow, Adobe Creative Suite) and likely other collaboration and project management software.

• Team Interaction: Frequent interaction with Product Managers, Marketers, Growth Hackers, and Sales representatives to understand needs and deliver design solutions.

Work Schedule: Standard full-time hours (approx. 40 hours/week), with the expectation of flexibility to meet project deadlines and support rapid growth initiatives inherent in a startup environment.

📝 Enhancement Note: An on-site role in a fast-growing fintech startup in Toronto suggests a dynamic, potentially open-plan office environment designed to foster collaboration and quick problem-solving. Candidates should be prepared for a high-energy workplace where cross-functional interaction is key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR/Recruiter call to assess general fit, experience, and salary expectations.

• Portfolio Review & Skills Assessment: A detailed review of your portfolio by hiring managers or senior design leads. You will likely be asked to walk through specific projects, explaining your design process, rationale, and impact. Be prepared for questions on both product and marketing design examples.

• Design Challenge/Case Study: A practical exercise, potentially involving a design problem related to Venn's product or marketing challenges. This could be a take-home assignment or a live design session. Focus on demonstrating your approach to problem-solving and your ability to execute quickly.

• Cross-functional Interviews: Interviews with key stakeholders from Product, Marketing, Growth, and Sales teams to assess collaboration skills and understanding of business objectives.

• Final Interview: Typically with a senior leader (e.g., CEO, Head of Department) to discuss company culture fit, long-term vision, and final alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your hybrid product and marketing design skills. Clearly label each project as "Product Design" or "Marketing Design" and explain the context.

• Quantify Impact: For marketing projects, highlight metrics like conversion rates, CTRs, or campaign reach. For product projects, discuss user feedback, usability improvements, or feature adoption.

• Showcase Process: Detail your thought process, challenges, and how you arrived at the final design solution. Use wireframes, user flows, and mood boards to illustrate your journey.

• Design System Examples: Include specific examples of how you've applied or evolved a design system, demonstrating its impact on consistency and efficiency.

• Conciseness: Present your work clearly and concisely. Be ready to elaborate during the interview.

Challenge Preparation:

• Understand Venn: Research Venn's product, target audience, competitors, and current marketing efforts.

• Problem-Solving: Practice approaching design problems systematically. Define the problem, brainstorm solutions, prototype, and test.

• Brand Alignment: Ensure any design challenge output aligns with Venn's existing brand guidelines or demonstrates how you would evolve them.

• Time Management: If it's a timed challenge, practice working efficiently. Prioritize key elements.

• Presentation: Be prepared to present your solution clearly, explaining your rationale and potential impact.

📝 Enhancement Note: The emphasis on a portfolio covering both product and marketing design means candidates need to present a diverse range of work. The interview process will likely focus heavily on demonstrating problem-solving skills, collaboration, and the ability to deliver results in a fast-paced, data-informed environment.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and design system management. Advanced proficiency is expected.

• Webflow: Likely used for designing and building marketing websites and landing pages. Experience here is a significant advantage.

• Adobe Creative Suite: Including Photoshop, Illustrator, and InDesign for broader graphic design, illustration, and asset creation needs.

Analytics & Reporting:

• While not a direct design tool, familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) used by Growth and Product teams will be beneficial for understanding design performance.

CRM & Automation:

• No specific CRM or automation tools are mentioned for the designer's direct use, but understanding how marketing automation platforms and CRMs are used by the Marketing and Sales teams could be advantageous for designing integrated campaigns.

📝 Enhancement Note: Proficiency in Figma is paramount, as it's the industry standard for collaborative UI/UX design and design systems. Webflow is a strong plus, indicating a modern approach to web design and potentially faster iteration cycles. Understanding how design impacts performance metrics tracked in analytics tools will be key to success in this role.

👥 Team Culture & Values

Operations Values:

• Innovation & Disruption: A core value, as Venn aims to transform traditional banking. Designers should bring fresh ideas and a willingness to challenge the status quo.

• Speed & Agility: Essential for a fast-growing startup. Expect a culture that moves quickly, iterates rapidly, and adapts to change.

• Customer-Centricity: Designing for both business owners (product) and potential customers (marketing) requires a deep understanding of user needs and pain points.

• Collaboration & Teamwork: The interconnectedness of the teams (Product, Growth, Marketing, Sales) highlights the importance of strong interpersonal skills and a collaborative spirit.

• Data-Driven Decisions: While creative, design work is expected to be informed by data and aimed at achieving measurable business outcomes.

Collaboration Style:

• Cross-functional Integration: Designers are embedded within or work very closely with other departments, requiring proactive communication and partnership.

• Feedback Loops: Openness to receiving and giving constructive feedback is crucial for iterative design and continuous improvement.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings across teams to foster collective growth.

📝 Enhancement Note: Venn's culture likely embodies the dynamism and ambition typical of successful fintech startups. The values emphasize forward-thinking, efficiency, and a strong focus on both user experience and business results. Designers are expected to be team players who can translate these values into compelling visual and functional solutions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Dual Roles: Effectively managing and excelling in both product and marketing design responsibilities without compromising quality or speed.

• Rapid Growth Environment: Adapting to constant change, evolving priorities, and scaling design systems and processes as the company grows.

• Fintech Nuances: Designing for a regulated industry like fintech requires attention to detail, trust, and security considerations, alongside creative appeal.

• Brand Evolution: Contributing to and maintaining a consistent brand identity for a rapidly expanding company across diverse touchpoints.

Learning & Development Opportunities:

• Fintech Design Expertise: Gaining specialized knowledge in designing for financial technology products and services.

• Performance Design: Deepening skills in designing for conversion optimization, A/B testing, and marketing campaign effectiveness.

• Design System Leadership: Developing expertise in building and scaling comprehensive design systems.

• Cross-functional Acumen: Gaining a deeper understanding of GTM strategies, product development lifecycles, and sales enablement from a design perspective.

• Startup Leadership: Potential for growth into leadership roles as the company matures.

📝 Enhancement Note: The primary challenge lies in the hybrid nature of the role and the demands of a high-growth startup. However, these challenges are also significant growth opportunities, allowing a designer to build a highly versatile skill set and gain broad experience across critical business functions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you successfully designed a marketing campaign that drove significant performance improvements. What was your process and what were the key metrics?" (Focus on quantifiable results and your strategic approach.)

• "How would you approach designing a new feature for Venn's core banking platform? What user research methods would you employ, and how would you ensure it aligns with the existing product experience?" (Demonstrate your product design process and user-centricity.)

Company & Culture Questions:

• "What interests you about Venn's mission to transform business banking in Canada?" (Show your understanding of their business and your alignment with their vision.)

• "How do you handle tight deadlines and shifting priorities in a fast-paced startup environment?" (Demonstrate your adaptability and resilience.)

Portfolio Presentation Strategy:

• Storytelling: For each project, tell a compelling story: the problem, your role, your process, the solution, and the impact.

• Highlight Hybrid Skills: Clearly distinguish between your product and marketing design work, showcasing the breadth of your capabilities.

• Focus on Impact: Emphasize quantifiable results and how your design decisions contributed to business goals (e.g., increased conversions, improved user engagement, brand consistency).

• Design System Showcase: Have specific slides or sections dedicated to your design system work, showing its components and application.

• Conciseness and Clarity: Be prepared to present key projects efficiently, with clear visuals and concise explanations.

📝 Enhancement Note: Interview preparation should focus on showcasing a well-rounded designer who can think strategically, execute creatively, and collaborate effectively. Be ready to provide specific examples that demonstrate your problem-solving skills, your understanding of business objectives, and your ability to deliver measurable results in a dynamic environment.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Portfolio Customization: Ensure your portfolio prominently features examples of both product design and marketing design work. Tailor your case studies to highlight performance metrics for marketing assets and user-centricity for product designs, aligning with Venn's fintech and growth objectives.

• Resume Optimization: Update your resume to highlight keywords such as "Product Design," "Marketing Design," "UI/UX," "Figma," "Webflow," "Design Systems," "GTM," and "Fintech." Quantify achievements and responsibilities where possible.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work. Prepare to discuss how you would approach Venn's specific design challenges and contribute to their growth.

• Company Research: Thoroughly research Venn's brand, product offering, target market, and recent news to demonstrate genuine interest and understanding during interviews. Understand their mission to disrupt traditional banking.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.