Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Venn

Location: Toronto, Ontario, Canada

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-05-14

Experience Level: Mid-Senior Level (4+ years)

Remote Status: On-site

🚀 Role Summary

• This role is critical for enhancing Venn's brand presence and driving Go-To-Market (GTM) strategies through exceptional design execution across product and marketing.

• You will be instrumental in collaborating with cross-functional teams, including Product, Growth, Marketing, and Sales, to ensure cohesive and impactful brand messaging.

• The Senior Brand Designer will translate business objectives into compelling visual narratives, focusing on measurable performance through optimized landing pages and campaign creative.

• This position requires a hybrid skill set, blending product design expertise with marketing design acumen to support new product launches, feature rollouts, and ongoing brand initiatives.

📝 Enhancement Note: While the raw job title is "Senior Brand Designer," the responsibilities clearly indicate a hybrid role encompassing both product design (UI/UX) and marketing design. This is a crucial distinction for operations professionals, as it signifies a need for versatility and a broad understanding of how design impacts various business functions. The role is positioned within Marketing & Design Operations due to its direct influence on GTM strategy, product adoption, and revenue enablement through design.

📈 Primary Responsibilities

• GTM Collateral & Campaign Design: Conceptualize and design compelling web pages, visual assets, GTM collateral, paid advertising creatives, and launch decks that effectively capture audience attention and drive measurable business results.

• Product Experience Enhancement: Collaborate closely with Product and Engineering teams to design intuitive and visually compelling user interfaces (UI) and user experiences (UX) for both web and mobile platforms, contributing to the evolution of the Venn product.

• Design System Management: Maintain and expand the existing design system across product and marketing surfaces, ensuring consistent brand identity, scalability, and efficient design implementation.

• Performance Marketing Design: Partner with Growth and Marketing teams to design, test, and optimize landing pages and campaign creative, with a focus on improving conversion rates and driving key performance indicators (KPIs).

• Cross-Functional Collaboration: Work fluidly with Product, Growth, Marketing, and Sales teams, balancing design priorities and timelines to support diverse project needs.

• Visual Asset Creation: Develop high-quality visuals and assets for various channels, including events, social media, and content distribution, as required.

• Brand Consistency & Evolution: Champion brand consistency across all touchpoints while contributing to the ongoing evolution of Venn's visual identity and brand narrative.

• Agile Design Execution: Demonstrate the ability to execute design work rapidly and efficiently, adapting to changing priorities without compromising on quality or strategic alignment.

📝 Enhancement Note: The responsibilities highlight a strong connection to revenue generation and GTM success, which are core tenets of operations roles. The emphasis on "measurable performance," "optimized landing pages," and "drive results" directly ties design output to business outcomes, a key area for operations professionals to scrutinize.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong foundation in design principles, user-centered design, and visual communication is implied through the experience requirements.

Experience: 4+ years of professional design experience with a proven track record in both product and marketing design environments.

Required Skills:

• Product Design: Strong proficiency in UI, UX, and interaction design for web and mobile applications.

• Marketing Design: Demonstrated ability to design high-performing landing pages, campaigns, and marketing assets.

• Design Tools: Advanced proficiency in modern design tools such as Figma, Webflow, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Design Systems: Experience in maintaining, expanding, and applying design systems across multiple platforms and touchpoints.

• Hybrid Role Adaptability: Proven ability to seamlessly transition between product and marketing design responsibilities.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to articulate design concepts and rationale effectively to diverse stakeholders.

• Visual Craftsmanship: A keen eye for detail, strong visual aesthetics, and the ability to execute design with high quality.

• Performance Orientation: Understanding of how design contributes to measurable business outcomes and a focus on optimizing for results.

Preferred Skills:

• Startup Environment Experience: Previous experience working in an early-stage or fast-growing startup environment.

• Fintech Industry Experience: Familiarity with the financial technology sector and its unique design considerations.

• Webflow Proficiency: Specific expertise in using Webflow for website design and development.

📝 Enhancement Note: The requirement for a hybrid role spanning product and marketing design is a significant differentiator. Operations candidates should note this and consider how their own experiences might bridge these two areas, demonstrating versatility and a holistic understanding of the customer journey and business objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 4 years of professional design work is mandatory.

• The portfolio must include strong examples of both product design (UI/UX, interaction design) and marketing design (landing pages, campaigns, GTM collateral).

• Evidence of designing for measurable performance, such as case studies detailing improvements in conversion rates, engagement, or other key marketing metrics.

• Demonstrations of how you have applied and evolved design systems to ensure brand consistency and scalability across different projects.

Process Documentation:

• Case studies demonstrating a structured approach to design problem-solving, from initial brief to final execution and performance analysis.

• Documentation of how design systems are implemented, maintained, and scaled.

• Examples of A/B testing or other optimization methods used to improve the performance of marketing assets and product interfaces.

• Workflow examples illustrating how you manage multiple design projects, prioritize tasks, and collaborate with engineering and marketing teams.

📝 Enhancement Note: For a hybrid design role influencing GTM and product, the portfolio is paramount. Operations professionals often evaluate candidates based on their ability to demonstrate impact. This section emphasizes the need for the portfolio to clearly articulate not just aesthetic skill, but also strategic thinking, process adherence, and measurable business outcomes derived from design work.

💵 Compensation & Benefits

Salary Range: $100,000 - $150,000 CAD per year.

Benefits:

• Equity Ownership: Generous stock options, aligning employee success directly with company growth, a key incentive for ambitious professionals.

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans to support employee well-being.

• Impactful Work: Opportunity to play a significant role in shaping the future of business banking in Canada and beyond, contributing to a disruptive fintech company.

• Professional Development: Implied opportunities for growth within a fast-paced, scaling organization.

Working Hours: The role specifies "Full-Time" employment. Based on industry standards for a Senior role in a fast-paced fintech environment, expect approximately 40 hours per week, with potential for additional hours during peak product launches or campaign pushes.

📝 Enhancement Note: The salary range is provided and is competitive for a Senior Brand Designer in Toronto. The equity ownership is a significant benefit, often sought by individuals looking for high-growth startup environments where their contributions can yield substantial financial rewards. The "opportunity to shape the future" is a strong draw for individuals motivated by impact and innovation, common traits in operations-minded candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech, B2B Financial Services. Venn is positioned as a disruptive force in traditional business banking, offering a modern, digital-first solution for Canadian entrepreneurs.

Company Size: Fast-growing (implied by "fastest-growing B2B fintech in Canada" and "accelerated growth—scaling to support more than 10,000 Canadian businesses in under two years"). This suggests a dynamic, agile environment where individual contributions have a significant impact.

Founded: Less than two years ago, indicating an early-stage, high-growth startup environment with a strong focus on innovation and rapid scaling.

Team Structure:

• Cross-functional Collaboration: The role explicitly requires close collaboration with Product, Growth, Marketing, and Sales teams, indicating a matrixed or project-based team structure common in agile environments.

• Reporting: While not explicitly stated, a Senior Designer would likely report to a Design Lead, Head of Marketing, or Head of Product, depending on Venn's organizational structure. The emphasis is on collaborative contribution rather than strict hierarchy.

• Growth Focus: The company's rapid growth and mission to disrupt traditional banking suggest a culture driven by ambitious goals, customer-centricity, and a proactive approach to problem-solving.

Methodology:

• Data-Driven Design: The emphasis on designing "landing pages and campaign creative that drive measurable performance" implies a data-driven approach, where design decisions are informed by analytics and user feedback.

• Agile Development: The need to "balance product and marketing design work depending on priorities and timelines, moving fluidly between the two disciplines" suggests an agile workflow, prioritizing flexibility and rapid iteration.

• Customer-Centricity: The mission to "transform business banking for Canadian entrepreneurs" and address their pain points with legacy systems points to a strong customer-centric philosophy guiding product and marketing efforts.

Company Website: https://www.venn.ca/

📝 Enhancement Note: Venn's positioning as a rapidly growing fintech disrupting traditional banking is a key differentiator. For operations professionals, this implies an environment of constant change, a strong need for efficiency, and a direct link between their work and the company's aggressive growth targets. The collaborative structure suggests that effective communication and process integration are vital.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can operate autonomously, mentor junior designers (if applicable), and significantly influence strategic decisions through design. It requires a blend of creative expertise and business acumen.

Reporting Structure: Likely reports to a Design Manager, Head of Marketing, or Head of Product. The role is highly collaborative, working closely with leads from Product, Growth, Marketing, and Sales, emphasizing cross-functional influence.

Operations Impact: The Senior Brand Designer's work directly impacts key operational metrics:

• Customer Acquisition: Driving leads and conversions through compelling marketing materials and optimized landing pages.

• Customer Engagement & Retention: Enhancing the product experience through intuitive UI/UX, contributing to user satisfaction and retention.

• Brand Perception: Shaping the company's image as a modern, innovative leader in fintech.

• Operational Efficiency: Streamlining design processes through a robust design system, enabling faster GTM cycles.

Growth Opportunities:

• Leadership Potential: Opportunity to grow into a Design Lead or Manager role as the company scales, potentially managing a team of designers.

• Strategic Influence: Deepen involvement in GTM strategy, product roadmap, and brand development, moving beyond execution to strategic planning.

• Fintech Expertise: Develop specialized knowledge and a strong network within the rapidly evolving fintech industry.

• Skill Expansion: Gain experience in a hybrid design role, becoming proficient in both product and marketing design, a highly valuable combination.

• Mentorship: Opportunity to mentor junior designers and contribute to building a strong design culture.

📝 Enhancement Note: The "Senior" title and hybrid responsibilities indicate significant growth potential. Operations professionals often seek roles where they can influence strategy and see direct impact. This role offers that by linking design directly to acquisition, retention, and operational efficiency, with clear pathways for career progression within a high-growth environment.

🌐 Work Environment

Office Type: On-site in Toronto, Ontario. This suggests a collaborative office environment designed to foster teamwork and innovation.

Office Location(s): Toronto, Ontario, Canada. As a fintech hub, Toronto offers a vibrant ecosystem of tech companies and talent.

Workspace Context:

• Collaborative Hub: The on-site nature implies a physical workspace designed for interaction, brainstorming, and cross-functional team meetings.

• Design-Centric Tools: Expect access to industry-standard design software and potentially collaborative design platforms, supporting efficient workflow.

• Team Integration: Opportunities for direct interaction with Product Managers, Engineers, Marketing Specialists, and Sales professionals, fostering a holistic understanding of business operations.

• Startup Energy: Likely a dynamic, fast-paced environment characteristic of a rapidly scaling startup, requiring adaptability and proactive engagement.

Work Schedule: Full-time, typically around 40 hours per week. Given the startup environment and the nature of design work, there may be expectations for flexibility during critical project phases or product launches.

📝 Enhancement Note: The on-site requirement in a major tech hub like Toronto is important for candidates evaluating their work environment preferences. It suggests a culture that values in-person collaboration, which can be beneficial for rapid iteration and team cohesion in a fast-paced fintech startup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review focusing on portfolio quality, relevant experience, and alignment with Venn's mission.

• Portfolio Review & Discussion: A deep dive into the candidate's portfolio, discussing specific projects, design rationale, process, and impact. Expect questions about how you've handled hybrid product/marketing design challenges.

• Skills Assessment: Potential design exercise or case study to evaluate problem-solving skills, design execution, and ability to work within Venn's brand guidelines and operational constraints. This might involve designing a landing page or a product UI element.

• Cross-Functional Interviews: Meetings with key stakeholders from Product, Marketing, Growth, and Sales to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Likely with senior leadership to discuss strategic alignment, career aspirations, and overall fit with the company's vision.

Portfolio Review Tips:

• Highlight Hybrid Nature: Clearly showcase projects that demonstrate both product and marketing design capabilities. Use distinct sections or labels for clarity.

• Quantify Impact: For each project, articulate the business problem, your role, the solution, and – crucially – the measurable results (e.g., increased conversion rates by X%, improved user engagement by Y%, successful launch of Z product feature).

• Showcase Process: Detail your design process, including research, ideation, iteration, collaboration, and testing methodologies. Explain why you made certain design decisions.

• Design System Application: Demonstrate how you've utilized or contributed to design systems, showing consistency and scalability in your work.

• Conciseness: Present a curated selection of your best work, focusing on quality over quantity. Ensure the portfolio is easy to navigate and visually appealing.

Challenge Preparation:

• Understand Venn's Brand: Thoroughly research Venn's current brand, product, and market position. Identify areas for design improvement or strategic opportunity.

• Fintech Context: Be prepared to discuss how design considerations might differ in the fintech space (e.g., trust, security, user education).

• GTM & Product Alignment: Practice articulating how design supports both marketing objectives (lead generation) and product goals (user experience, adoption).

• Problem-Solving Scenarios: Anticipate design challenges related to brand consistency, user onboarding, feature adoption, or campaign performance.

📝 Enhancement Note: The interview process is designed to assess not only design skill but also strategic thinking, cross-functional collaboration, and business impact – all critical for operations roles. A well-structured portfolio that quantifies results is essential for demonstrating suitability for this hybrid, impact-driven position.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Central to UI/UX design, prototyping, and design system management. Proficiency is essential for collaborative design workflows.

• Webflow: For designing and building compelling web pages and potentially marketing websites. Experience here is a significant advantage.

• Adobe Creative Suite: Including Photoshop, Illustrator, and InDesign, for a wide range of graphic design, illustration, and layout tasks.

Analytics & Reporting:

CRM & Automation:

• This role primarily interfaces with Marketing Automation Platforms and potentially CRM systems through the marketing collateral it produces. Direct CRM management is unlikely, but understanding how designs integrate into marketing funnels is key.

📝 Enhancement Note: Proficiency in Figma and Webflow is highlighted as critical. For operations professionals, this indicates the importance of tools that enable rapid prototyping, iteration, and efficient deployment of marketing assets and product interfaces, directly impacting GTM speed and effectiveness.

👥 Team Culture & Values

Operations Values:

• Disruption & Innovation: A core value driving Venn's mission to transform business banking and challenge traditional models. This translates to a culture that encourages new ideas and bold approaches.

• Customer-Centricity: A deep commitment to understanding and serving the needs of Canadian entrepreneurs, ensuring solutions are practical and impactful.

• Data-Driven Decisions: An emphasis on using data and performance metrics to inform design and marketing strategies, aligning with operational efficiency and ROI.

• Agility & Speed: The fast-paced environment demands quick thinking, rapid execution, and the ability to adapt to evolving market conditions and business priorities.

• Collaboration & Teamwork: A strong emphasis on working together across departments to achieve common goals, fostering a supportive and integrated work environment.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where designers work hand-in-hand with Product, Marketing, Growth, and Sales teams. Open communication and shared ownership are key.

• Feedback-Rich Environment: Regular feedback loops are likely in place to ensure design solutions meet business objectives and user needs, promoting continuous improvement.

• Knowledge Sharing: A culture that encourages sharing best practices, design insights, and learnings across teams to foster collective growth and efficiency.

📝 Enhancement Note: Venn's values of disruption, customer-centricity, and data-driven decision-making align strongly with the operational mindset. Operations professionals thrive in environments that prioritize measurable impact, efficiency, and strategic alignment, which are clearly embedded in Venn's culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Dual Responsibilities: Effectively managing priorities and delivering high-quality work across both product and marketing design domains simultaneously can be demanding.

• Rapid Scaling Environment: Keeping pace with Venn's aggressive growth requires adaptability, efficiency, and the ability to scale design processes and assets quickly.

• Brand Evolution: Contributing to the development and consistent application of a brand identity for a rapidly growing fintech company, ensuring it resonates with the target audience.

• Performance Optimization: Continuously designing and iterating on assets to meet evolving performance targets and market demands.

Learning & Development Opportunities:

• Fintech Specialization: Deepen expertise in the fintech sector, understanding its unique design challenges and opportunities.

• Strategic Design Leadership: Grow into a more strategic role, influencing product and marketing roadmaps from a design perspective.

• Hybrid Skill Mastery: Become exceptionally skilled in both product and marketing design, a rare and highly sought-after combination.

• Startup Growth Experience: Gain invaluable experience in a fast-paced, high-growth startup environment, preparing for future leadership roles.

• Mentorship: Potential to mentor junior designers and contribute to building Venn's design function.

📝 Enhancement Note: The challenges presented are typical of high-growth startups and hybrid roles, requiring strong organizational skills and a proactive approach to problem-solving. These challenges also represent significant growth opportunities for ambitious operations-minded professionals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance competing design priorities between a product launch and a marketing campaign. How did you manage your time and ensure both were successful?" (Assesses prioritization, time management, and hybrid role execution.)

• "How do you approach designing landing pages or campaign creative to drive specific business outcomes, such as lead generation or conversion? Can you walk us through a case study?" (Evaluates performance-driven design thinking and ability to quantify impact.)

Company & Culture Questions:

• "What interests you most about Venn's mission to disrupt traditional business banking, and how do you see design playing a role in that mission?" (Assesses alignment with company values and strategic understanding.)

• "Describe your experience working in a startup environment. What are the key differences from larger organizations, and how do you adapt?" (Gauges adaptability, proactivity, and understanding of startup dynamics.)

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation around compelling stories for each project. Start with the business problem, detail your design process, highlight your solutions, and conclude with the measurable results.

• Quantify Everything: For marketing projects, present conversion rates, lead numbers, or ROI. For product projects, discuss impact on user engagement, task completion rates, or satisfaction scores.

• Showcase Hybrid Skills: Clearly differentiate between product and marketing design examples, but also highlight projects where you integrated both.

• Design System Examples: Show how you've used or contributed to design systems, illustrating consistency and efficiency.

• Concise and Focused: Be prepared to present your strongest 3-5 projects in detail. Focus on quality and impact over quantity.

📝 Enhancement Note: The suggested interview questions are designed to probe for the core competencies required in a hybrid, impact-driven role. Operations professionals should prepare to demonstrate strategic thinking, a results-oriented mindset, and strong collaboration skills, using their portfolio as concrete evidence.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate both product and marketing design expertise, with a strong emphasis on measurable results and GTM impact.

• Resume Optimization: Ensure your resume clearly articulates your 4+ years of experience, proficiency with Figma, Webflow, and Adobe Creative Suite, and your success in hybrid design roles, using keywords from the job description.

• Interview Preparation: Practice presenting your portfolio and answering strategy and behavioral questions, focusing on quantifying your achievements and demonstrating your understanding of Venn's business and mission.

• Company Research: Thoroughly research Venn's products, services, target market, and competitive landscape to articulate how your design skills can contribute to their growth and operational success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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