Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Tractian

Location: São Paulo, São Paulo, Brazil

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: 2026-08-21T18:21:14

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive the evolution of Tractian's visual identity and brand system, ensuring coherence and sophistication across global markets.

• Translate complex company positioning and product strategies into compelling visual narratives that enhance brand perception.

• Serve as a senior art-direction reference, guiding creative execution from concept to final delivery, with a hands-on approach to improving design quality.

• Collaborate closely with Product Marketing, Growth, Product, Sales, and leadership to align brand expression with business priorities and drive measurable impact.

📝 Enhancement Note: This role is situated within the Marketing team, with a strong emphasis on brand strategy and visual storytelling. While not a direct Revenue Operations or Sales Operations role, the Senior Brand Designer plays a critical supporting function by translating business objectives into visual narratives that can influence demand generation, product adoption, and ultimately, revenue. The emphasis on "real impact," "stronger perception, demand, and ultimately revenue" highlights the GTM alignment of this position.

📈 Primary Responsibilities

• Lead the definition and evolution of Tractian’s visual identity and brand system, establishing guidelines that ensure brand consistency without stifling creativity.

• Develop distinctive visual narratives for campaigns, product launches, digital experiences, events, and executive-level brand presentations.

• Create and refine reusable brand assets, systems, and templates to enable scalable, high-quality execution of brand initiatives.

• Partner with cross-functional teams, including Product Marketing, Growth, Product, and Sales, to translate ambiguous business challenges into clear, impactful creative direction.

• Act as an art director for high-stakes projects, providing hands-on craft, concept development, and critique to elevate the quality of design output.

• Enhance brand perception in markets like Brazil, Mexico, and the U.S., adapting brand expression as needed while maintaining a unified global brand identity.

• Define and improve Tractian’s visual appearance across key touchpoints, including web presence, product storytelling, presentations, social media, events, and integrated marketing campaigns.

• Utilize brand health signals, market feedback, and research to measure the effectiveness of design work in changing perception and driving business outcomes.

• Manage internal designers and external partners through clear briefs, effective critique, and decisive feedback, ensuring alignment and preventing bottlenecks.

• Integrate modern creative tools, including AI and advanced design software, to enhance exploration, speed, and execution while maintaining a strong focus on craft and judgment.

📝 Enhancement Note: The responsibilities emphasize a strategic, hands-on approach to brand development, linking creative output directly to business impact and demand generation. This requires a deep understanding of how visual identity influences market perception, customer acquisition, and revenue growth, aligning with GTM objectives.

🎓 Skills & Qualifications

Education: While a specific academic background is not prioritized, a strong portfolio demonstrating exceptional thinking and design execution is paramount.

Experience: 6+ years of experience in brand design, visual identity, art direction, or a closely related discipline.

Required Skills:

• A robust portfolio showcasing meaningful brand evolution, identity system development, rebrands, or impactful visual platforms.

• Exceptional visual storytelling and art-direction judgment, with the ability to connect positioning and narrative to concrete design decisions.

• Deep understanding of identity systems, typography, composition, image direction, and digital brand expression at scale.

• Strong hands-on craft with the ability to personally develop concepts, design key assets, and explore visual territories.

• Proven ability to translate creative work into stronger market perception, demand, and revenue.

• Comfort with direct critique, iterative processes, and adapting to changing constraints with rationale-based decision-making.

• Excellent communication and stakeholder management skills, capable of presenting work and negotiating decisions with senior leaders and cross-functional teams.

• Practical understanding of brand measurement techniques using research, surveys, brand associations, and consistency audits.

• Advanced fluency in Figma and Adobe Creative Suite (or equivalent professional design tools).

• Proficiency with modern creative tools, including AI for research, ideation, exploration, and prototyping (e.g., Claude).

• Strong English language skills for daily collaboration and global stakeholder presentations. Preferred Skills:

• Experience working in-house on a brand for multiple years, ideally following agency or studio experience.

• Experience with a global or U.S.-focused brand, including adapting a single identity across diverse markets.

• Background in B2B, technology, industrial sectors, or industries where complex products require clear and compelling communication.

• Additional skills in motion graphics, 3D, photography, illustration, or image-making to enhance visual system development.

• Demonstrated experience in building or significantly improving AI-powered creative workflows.

• Direct partnership experience with Product Marketing, Product, or executive leadership on positioning and brand evolution.

📝 Enhancement Note: The emphasis on "real impact," "demand," and "revenue" in the requirements strongly suggests that candidates who can articulate how their design work has directly contributed to business growth will be highly valued. This aligns with a GTM-focused mindset where design is not just aesthetic but a strategic lever for commercial success.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable evidence of evolving or repositioning a brand identity.

• Examples of building and maintaining a comprehensive brand system with clear guidelines.

• Case studies detailing leadership in rebrands or the creation of lasting visual platforms.

• Visual narratives that clearly translate company positioning and product strategy into design solutions.

• Work showcasing the ability to maintain brand coherence and sophistication across diverse touchpoints and global markets. Process Documentation:

• Showcase the process of translating ambiguous business problems into strong creative direction.

• Detail the methodology used for defining brand principles, guidelines, and guardrails.

• Illustrate how brand health signals and market feedback were used to evaluate and iterate on design work.

• Provide examples of creating and improving reusable brand assets, systems, and templates for scalability.

📝 Enhancement Note: The portfolio is critical for this role. It should not only showcase aesthetic quality but also demonstrate strategic thinking, problem-solving capabilities, and a clear understanding of how design impacts business objectives, including demand and revenue. Candidates should be prepared to articulate the "why" behind their design decisions and their measurable impact.

💵 Compensation & Benefits

Salary Range: Based on the Senior level experience (6+ years), the location in São Paulo, Brazil, and the specialized nature of the role, a competitive salary range is estimated. For a Senior Brand Designer in São Paulo, the typical range can fall between R$10,000 to R$18,000 per month, depending on the specific experience, portfolio strength, and the company's compensation structure. This range is derived from market data for senior design roles in major Brazilian tech hubs, considering cost of living and industry benchmarks for highly specialized positions.

Benefits:

• Full-time employment with comprehensive benefits package.

• Opportunity to shape the visual identity of a rapidly growing industrial technology brand.

• Collaborative work environment with deep partnerships across Sales, Product, and Customer Success teams.

• Access to modern creative tools, including AI and advanced design software.

• Professional development opportunities, including working with global stakeholders and potentially adapting brand expression across different markets.

• Potential for impact on demand generation and revenue through compelling brand narratives.

Working Hours: The role is listed as FULL_TIME, with an expected 40 hours per week. While specific flexibility is not detailed, typical in-office roles in São Paulo often adhere to standard business hours, with potential for some flexibility depending on team needs and project deadlines.

📝 Enhancement Note: Salary estimates are based on general market research for senior-level design positions in São Paulo, Brazil. Specific compensation will depend on the candidate's qualifications, portfolio, and final negotiation. The benefits highlight the strategic importance of the role within the GTM function.

🎯 Team & Company Context

🏢 Company Culture

Industry: Industrial Technology / SaaS (Software as a Service) - Tractian operates in an industry that is typically less associated with exciting branding, making this role pivotal in changing market perception.

Company Size: Tractian is a growing technology company, implying a dynamic and fast-paced environment where individual contributions can have significant impact.

Founded: While the founding date is not specified, Tractian is positioned as a company expanding beyond a single-product story, suggesting a phase of significant growth and brand maturation.

Team Structure:

• The role is within the Marketing team, which is described as bridging the gap between products and the technical audience through Growth, Branding, and Product Marketing.

• Deep collaboration is expected with Sales, Product, and Customer Success teams, indicating a cross-functional, integrated approach to Go-To-Market (GTM) strategy.

• The Senior Brand Designer will act as an individual contributor with art-direction responsibilities, potentially guiding junior designers or external agencies. Methodology:

• The team emphasizes translating "positioning, product strategy, and business priorities into clear visual narratives."

• A data-driven approach is implied through the requirement to use "research, market feedback, and brand-health signals to evaluate whether the work is changing perception."

• Focus on creating a brand that feels as advanced as the technology, aiming to make Tractian the "sexiest industrial technology brand in the world."

Company Website: tractian.com

📝 Enhancement Note: Tractian is aiming to disrupt a traditional industry with modern branding. This means the culture likely values innovation, ambition, and a willingness to challenge norms. The emphasis on "operational excellence" suggests a blend of rigorous process with creative drive.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role with significant Art Direction responsibilities. It sits at the senior end of a design career path, requiring not just execution but also strategic vision, leadership in creative direction, and the ability to influence brand perception and business outcomes.

Reporting Structure: While not explicitly stated, the Senior Brand Designer likely reports to a Head of Marketing, Brand Director, or a senior marketing leader. They will collaborate closely with Product Marketing, Growth, Product, Sales, and executive leadership.

Operations Impact: The role has a direct impact on the Go-To-Market strategy by shaping how Tractian is perceived. A strong brand identity and compelling visual narratives can:

• Enhance brand recognition and recall.

• Support demand generation efforts by making marketing materials more effective.

• Influence product adoption by communicating value proposition clearly.

• Differentiate Tractian from competitors in a less visually dynamic industry.

• Ultimately contribute to customer acquisition, retention, and revenue growth. Growth Opportunities:

• Opportunity to establish and evolve the visual identity of a global industrial technology brand.

• Potential to lead major rebrands or develop significant visual platforms.

• Develop expertise in B2B technology branding and adapting a global identity across diverse markets.

• Gain experience in building and optimizing AI-powered creative workflows.

• Advance into leadership roles within the creative or marketing function, potentially managing a design team or agency relationships.

• Deepen understanding of brand measurement and its impact on business performance.

📝 Enhancement Note: This role offers a unique opportunity for a designer to shape the brand narrative of a company in a traditionally overlooked sector. The growth trajectory is tied to the company's expansion and the successful elevation of its brand presence, directly influencing its market position and commercial success.

🌐 Work Environment

Office Type: The role is specified as "On-site" and "TELECOMMUTE" is listed as a location type, which is contradictory. However, the primary location is "São Paulo," implying an in-office or hybrid expectation. Given the "On-site" AI-derived attribute, it's likely an in-office role.

Office Location(s): São Paulo, São Paulo, Brazil. This indicates a presence in a major business hub in South America.

Workspace Context:

• The role requires deep collaboration with cross-functional teams (Sales, Product, Customer Success), suggesting a dynamic and interactive office environment.

• Access to modern creative tools, including Figma, Adobe Creative Suite, and AI tools, is a given.

• The environment is expected to foster creativity, iteration, and direct critique, aligning with a fast-paced tech company culture.

• Opportunities to present work and negotiate decisions with senior leaders will be frequent.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected, typical for an on-site role in Brazil. While the role demands creativity, the need to align with global stakeholders and drive tangible business impact suggests a structured approach to work, with potential for occasional flexibility around critical launches or campaigns.

📝 Enhancement Note: The "On-site" attribute, despite "TELECOMMUTE" being listed, suggests a preference for in-person collaboration. Candidates should clarify the exact work arrangement (fully on-site vs. hybrid) during the interview process. The São Paulo location places the role within a vibrant tech ecosystem.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio against requirements. Focus on demonstrable experience in brand evolution, visual identity systems, and art direction.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, walking through key projects. Be prepared to discuss your role, strategic thinking, design process, and the impact of your work on business objectives (perception, demand, revenue).

• Cross-functional Interviews: Interviews with marketing, product, and potentially sales leaders to assess collaboration skills, understanding of GTM dynamics, and ability to translate business needs into creative solutions.

• Art Direction/Craft Assessment: A practical exercise or deep dive into design execution, problem-solving, and ability to elevate creative work.

• Final Round: Discussion with senior leadership, focusing on strategic vision, cultural fit, and long-term brand impact.

Portfolio Review Tips:

• Strategic Narrative: Structure your portfolio around case studies that tell a story. For each project, clearly articulate the problem, your strategic approach, your specific contributions, the design solutions, and the measurable outcomes.

• Impact Focus: Emphasize how your design work influenced perception, demand, and revenue. Use metrics and data where possible (e.g., brand awareness lift, engagement rates, campaign performance).

• Process & Craft: Showcase your thought process, iteration, and hands-on craft. Highlight how you evolved brand systems, art-directed campaigns, and utilized tools like AI and Figma effectively.

• Global Adaptation: If applicable, demonstrate experience in adapting a single brand identity across different markets or regions.

• B2B/Tech Relevance: If you have experience in B2B, technology, or industrial sectors, highlight this to show understanding of the target audience and industry nuances.

Challenge Preparation:

• Be ready for a design challenge that might involve developing concepts for a new campaign, evolving a brand element, or solving a specific visual communication problem for Tractian.

• Prepare to present your thinking process, rationale, and potential solutions clearly and concisely.

• Focus on demonstrating your ability to align creative output with business objectives and brand strategy.

• Practice articulating how you would use AI tools to enhance the creative workflow for such a challenge.

📝 Enhancement Note: The interview process will heavily scrutinize the portfolio for evidence of strategic impact and hands-on craft. Candidates should prepare to articulate the business value of their design decisions, particularly in relation to demand generation and revenue.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Advanced proficiency is expected.

• Adobe Creative Suite: Including Photoshop, Illustrator, InDesign, and potentially After Effects for broader design needs and asset creation.

• AI Tools: Specifically mentioning Claude, indicating an expectation for fluency in using AI for research, ideation, creative exploration, prototyping, and iteration to speed up the creative process.

Analytics & Reporting:

• While not direct analytics tools, the role requires an understanding of how to use brand measurement signals (research, surveys, search behavior, consistency audits) to evaluate brand perception and effectiveness. CRM & Automation:

• No direct CRM or automation tools are listed as primary requirements for this role, as it's design-focused. However, understanding how brand assets integrate with marketing automation platforms and CRM-driven campaigns could be beneficial.

📝 Enhancement Note: The explicit mention of AI tools like Claude, alongside Figma and Adobe Creative Suite, highlights Tractian's forward-thinking approach to creative workflows. Candidates should be prepared to discuss their experience and innovative use of these technologies.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Excellence: A commitment to high-quality design execution and a strong sense of aesthetic judgment.

• Impact-Driven: A focus on creating work that drives tangible business results, including perception, demand, and revenue.

• Collaboration & Partnership: Working effectively with cross-functional teams to achieve shared GTM goals.

• Innovation & Ambition: Willingness to challenge industry norms and make Tractian a "sexiest industrial technology brand."

• Data-Informed Creativity: Using research and feedback to guide design decisions and measure effectiveness.

• Efficiency & Scalability: Developing reusable assets and systems to ensure strong execution at scale.

Collaboration Style:

• Cross-functional Integration: Deep partnership with Sales, Product Marketing, Growth, and Product teams to ensure brand alignment with business strategy.

• Direct Critique & Iteration: An environment where feedback is given and received constructively to refine creative output.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and innovative approaches, especially concerning AI in creative workflows.

• Clear Communication: Articulating creative direction, rationale, and brand strategy effectively to diverse stakeholders, including senior leadership.

📝 Enhancement Note: The culture appears to value a blend of creative rigor and business acumen. Designers are expected to be strategic partners who understand the commercial implications of their work, contributing directly to the company's growth objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Elevating a Traditional Industry's Brand: Making an industrial technology brand "exciting" and perceived as advanced requires significant creative vision and strategic execution.

• Balancing Global Consistency with Local Adaptation: Maintaining a single, strong global brand identity while adapting its expression across diverse markets (Brazil, Mexico, U.S.).

• Integrating AI Seamlessly: Effectively leveraging AI tools to enhance creativity and efficiency without compromising craft or unique brand expression.

• Translating Complex Products: Visually communicating the sophistication of Tractian's industrial technology to a technical audience.

• Managing Stakeholder Expectations: Aligning diverse opinions and priorities from various departments and senior leadership on brand direction.

Learning & Development Opportunities:

• Brand Strategy & Evolution: Deepen expertise in developing and evolving brand identity systems for a growing global company.

• AI in Creative Workflows: Become a leader in leveraging AI for design exploration, ideation, and production.

• B2B Tech Branding: Gain specialized experience in branding within the complex industrial technology and SaaS sectors.

• Global Brand Management: Develop skills in managing and adapting a brand across international markets.

• Leadership & Mentorship: Potential to influence creative direction and mentor junior designers or external partners.

📝 Enhancement Note: The challenges presented are opportunities for growth, particularly in areas like AI integration and B2B tech branding. Success in this role will require adaptability, strategic thinking, and a proactive approach to learning and problem-solving.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Tractian's visual identity to make it the 'sexiest industrial technology brand'?" (Focus on strategic approach, understanding of target audience, and measurable impact.)

• "Describe a time you translated a complex product or business strategy into a clear visual narrative. What was your process, and what was the outcome?" (Highlight problem-solving, storytelling, and impact.)

• "How do you balance maintaining a consistent global brand identity with adapting its expression for local markets like Brazil, Mexico, and the U.S.?" (Discuss your framework for global brand consistency and localization.) Company & Culture Questions:

• "What is your understanding of Tractian's current brand perception, and how do you see it evolving?" (Show research into the company and industry.)

• "How would you integrate AI tools like Claude into your daily design workflow to improve efficiency and creative exploration?" (Demonstrate practical application and forward-thinking.)

• "Describe your experience working with cross-functional teams (Sales, Product, Marketing). How do you ensure alignment and manage differing priorities?" (Focus on collaboration and communication.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation around key case studies. For each, clearly outline the business challenge, your strategic approach, your specific role and contributions, the design solutions, and the measurable results (perception, demand, revenue impact).

• Show, Don't Just Tell: For each project, clearly articulate the "why" behind your design decisions. Explain how your choices directly addressed the strategic objectives.

• Demonstrate Craft & Process: Showcase your hands-on skills, your iterative process, and how you leveraged tools like Figma and AI.

• Quantify Impact: Wherever possible, use metrics, data, or anecdotal evidence to demonstrate the impact of your work.

📝 Enhancement Note: Prepare to discuss how your design work directly contributes to business goals like demand generation and revenue. The interview will assess not only your creative talent but also your strategic thinking and ability to operate within a GTM framework.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on jobs.gem.com.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand evolution, identity system development, art direction, and measurable business impact. Focus on case studies that align with Tractian's goals of elevating an industrial technology brand.

• Resume Optimization: Ensure your resume clearly articulates your 6+ years of experience, specific skills in brand design, art direction, Figma, Adobe Creative Suite, and AI tools. Quantify achievements where possible, linking your design work to business outcomes like perception shifts or demand generation.

• Interview Preparation: Practice presenting your portfolio with a strong narrative, focusing on strategic rationale and measurable results. Prepare to discuss your experience with AI in creative workflows and your approach to cross-functional collaboration.

• Company Research: Thoroughly research Tractian, its products, its industry, and its competitors. Understand their current brand positioning and identify opportunities for visual enhancement. Consider how your design approach can uniquely contribute to their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.