Graphic Brand Designer

📍 Job Overview

Job Title: Graphic Brand Designer

Company: Berge Group

Location: West Coast, Sweden

Job Type: Full-Time

Category: Brand Design & Visual Identity Operations

Date Posted: 2026-09-16

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Lead the strategic development and refinement of visual identity for next-generation products and brands, ensuring a premium and confident expression.

• Establish and maintain scalable visual design principles across digital and physical touchpoints, including typography, color palettes, layout, and imagery.

• Translate high-level brand strategy into tangible, high-quality visual outputs and compelling design systems.

• Collaborate closely with internal design leadership and cross-functional teams to ensure brand consistency and elevate the overall user experience.

📝 Enhancement Note: This role focuses on operationalizing brand strategy through design execution, requiring a deep understanding of how visual identity impacts user perception and brand equity. The emphasis on "premium, confident expression" and "scalable visual principles" points to a need for systematic design thinking and robust design system development, common in GTM and brand operations.

📈 Primary Responsibilities

• Develop and execute innovative visual identity concepts and creative directions that align with premium brand positioning.

• Translate strategic marketing and product objectives into compelling, high-quality visual design outputs for various platforms.

• Design and maintain comprehensive design systems, encompassing typography, color theory, layout grids, and image guidelines for consistent application.

• Produce detailed visualizations, mockups, and presentation materials to effectively communicate design concepts and outcomes to stakeholders.

• Collaborate with cross-functional teams, including product development, marketing, and engineering, to ensure seamless integration and adherence to visual brand standards.

• Contribute to concept development and hands-on execution, ensuring a high level of craft across both digital and physical applications.

📝 Enhancement Note: The responsibilities highlight a blend of strategic conceptualization and tactical execution, typical for senior design roles within operations that bridge creative vision with practical application. The requirement to "translate strategy into high-quality visual outputs" and "build clear scalable visual principles" emphasizes operationalizing brand guidelines.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Graphic Design, Visual Communication, or a related field is typically expected for roles requiring 10+ years of experience.

Experience: A minimum of 10 years of progressive experience in visual identity development, brand design, and the creation of complex design systems.

Required Skills:

• Visual Identity & Brand Design: Proven track record in developing and evolving visual identities, with a strong emphasis on premium and luxury aesthetics.

• Design Systems Expertise: Extensive experience in creating and managing comprehensive design systems that govern typography, color, layout, and imagery.

• Craftsmanship: High level of skill and attention to detail across both digital (web, app) and physical (print, product) design applications.

• Storytelling & Presentation: Exceptional ability to articulate design rationale, communicate concepts effectively, and present to diverse audiences.

• Tool Proficiency: Advanced skills in Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Collaboration: Ability to work effectively within a collaborative environment, integrating feedback and aligning with cross-functional teams.

• On-site Availability: Readiness to work full-time, on-site in West Coast, Sweden.

Preferred Skills:

• After Effects: Experience with motion graphics and animation for enhanced visual storytelling.

• Industry Experience: Prior experience working with automotive, technology, or luxury brands.

• Cross-Cultural Context: Familiarity with working across European and Chinese markets/cultures.

📝 Enhancement Note: The "10+ years" experience requirement, combined with "strong portfolio with a premium/luxury aesthetic," indicates a senior-level role focused on strategic brand guardianship and operationalizing design standards. The explicit mention of Figma and Adobe Creative Suite, alongside After Effects as a plus, signifies a hands-on design execution expectation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 10 years of work, with a clear emphasis on premium or luxury brand aesthetics and visual identity development.

• Demonstration of experience in building and implementing complex, scalable design systems that ensure brand consistency across diverse applications.

• Examples of high-quality craft across both digital and physical design projects, illustrating versatility and attention to detail.

• Case studies or project examples that highlight strong storytelling and presentation skills, explaining the strategic thinking behind the visual outcomes.

• Evidence of successful collaboration with cross-functional teams and internal design leadership. Process Documentation:

• Showcase of how design strategies were translated into actionable visual principles and system guidelines.

• Examples of workflow processes used for concept development, iteration, and final execution of visual assets.

• Demonstration of how design systems were documented and maintained for ongoing use and scalability.

• Evidence of how design outcomes were measured or evaluated for their impact on brand perception and business objectives.

📝 Enhancement Note: For this senior role, the portfolio is critical for demonstrating not just aesthetic talent but also the operational capability to build and manage design systems consistently. The emphasis on "scalable visual principles" and "complex design systems" requires showcasing a structured approach to design problem-solving.

💵 Compensation & Benefits

Salary Range: Given the 10+ years of experience requirement, the senior nature of the role, and the location in West Coast Sweden (a region with a high cost of living and strong design industry), an estimated annual salary range for a Graphic Brand Designer would be SEK 700,000 - 1,000,000 (approximately $65,000 - $95,000 USD, subject to exchange rates). This estimate is based on industry benchmarks for senior design professionals in Sweden, considering the specific skills and responsibilities outlined.

Benefits:

• Competitive salary commensurate with experience and expertise.

• Opportunity to work on high-profile projects for leading Swedish and international companies.

• Access to cutting-edge design tools and technologies.

• A collaborative and innovative work environment with dedicated colleagues.

• Potential for professional development and continuous learning in design and technology trends.

• Standard Swedish employment benefits, which typically include paid vacation, sick leave, and pension contributions.

Working Hours: The role is designated as full-time (100%), which typically equates to approximately 40 hours per week. While the assignment is on-site, there may be some flexibility in daily scheduling, though no on-call duty is required.

📝 Enhancement Note: Salary estimation is based on typical compensation for senior-level Graphic Brand Designers in Sweden, with consideration for the specific industry focus (automotive, tech, luxury) and the requirement for extensive experience. Benefits are inferred from standard practices for full-time roles at established organizations and the context of working with a client on the West Coast of Sweden.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, Berge Group (operating as Engage Studios), and its client operate within the broader technology and design consulting sectors, with a specific focus on digital and physical product development for manufacturing, automotive, tech, and luxury brands. The client is identified as a European research and development organization focused on next-generation vehicle architectures, digital technologies, and intelligent systems.

Company Size: Engage Studios is described as a company that works with both large and small businesses, implying a dynamic range of projects. The specific client is a European R&D organization, suggesting a structured, potentially large-scale operational environment focused on innovation.

Founded: Engage Studios was founded in 2009, indicating a decade-plus of experience in the design and innovation space, building a significant client base across Sweden.

Team Structure:

• The role involves working within a client's R&D organization, likely structured with project teams comprising designers, engineers, product managers, and strategists.

• There will be direct collaboration with internal design leadership within the client's organization and potentially within Engage Studios itself.

• The onboarding of two designers in parallel suggests a team-oriented approach to knowledge sharing and diverse perspective integration. Methodology:

• Emphasis on design-led innovation, translating strategy into tangible product and brand experiences.

• A process that involves questioning, hands-on execution, and a focus on achieving success through robust implementation.

• Data-driven insights and continuous improvement are implied by the R&D focus and the desire to "make a difference - for the better."

• Collaborative workflow and cross-functional team integration are key to ensuring alignment and quality.

Company Website: https://career.berge.io (Berge Group)

📝 Enhancement Note: The context provided emphasizes a culture of innovation, strong execution, and a collaborative approach to design and product development. The client's focus on next-generation automotive and digital technologies suggests a forward-thinking, technically oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This is a senior-level Graphic Brand Designer role, operating at a strategic and execution-focused capacity. It requires over 10 years of experience, indicating a position of influence in shaping brand identity and design systems. The role is designed to be a hands-on contributor rather than a purely managerial one, focusing on high-level craft and strategic implementation.

Reporting Structure: The designer will report to internal design leadership within the client's R&D organization, with close collaboration with cross-functional teams. There will also be a connection to Engage Studios for project delivery and professional development.

Operations Impact: The role's impact is significant, directly influencing the perception and market positioning of next-generation products. By refining visual identity and building robust design systems, the designer operationalizes the brand's strategic intent, ensuring a premium user experience and strong market differentiation. This contributes directly to brand equity, customer acquisition, and retention.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like automotive branding, luxury aesthetics, or advanced digital/physical design systems.

• Leadership: Potential to grow into a Design Lead or Art Director role, guiding other designers and influencing broader brand strategy through demonstrated expertise and leadership.

• Skill Development: Access to challenging projects that push creative boundaries and require learning new technologies or methodologies (e.g., motion design, advanced interaction design).

• Industry Exposure: Working across various high-profile clients and industries provides broad experience and networking opportunities.

📝 Enhancement Note: The growth path for this role leans towards deepening specialized design expertise and potentially moving into leadership positions where strategic design thinking is paramount. The emphasis on client work within a consultancy context offers diverse project-based growth.

🌐 Work Environment

Office Type: The role is based on-site at the client's location on the West Coast of Sweden, described as a European research and development organization. This suggests a professional, modern, and likely technologically advanced office environment.

Office Location(s): West Coast, Sweden. Specific details on accessibility or campus layout are not provided but can be inferred to be a typical R&D facility.

Workspace Context:

• A collaborative workspace designed to foster interaction between design, engineering, and product teams.

• Access to necessary design tools and technology, including Figma and the Adobe Creative Suite.

• Opportunities for direct engagement with peers, design leadership, and stakeholders to drive design initiatives forward.

• The environment is geared towards innovation and the development of cutting-edge products.

Work Schedule: The position is full-time (100%) and on-site. While no on-call duty is required, standard professional working hours are expected, likely with some flexibility depending on project needs and client demands.

📝 Enhancement Note: The on-site requirement in a dedicated R&D environment suggests a focused and collaborative setting where direct interaction and team synergy are prioritized for complex project development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess qualifications and experience against requirements.

• Portfolio Presentation: A dedicated session where the candidate presents their portfolio, highlighting relevant projects, design process, and strategic thinking, particularly those demonstrating premium brand systems and visual identity work.

• Technical/Skills Assessment: Potential for a design challenge or case study focusing on concept development, design system thinking, or translating strategy into visual output. This may involve using Figma or Adobe Creative Suite.

• Cross-functional Interviews: Meetings with design leadership and potentially members of product or engineering teams to assess collaboration skills, communication style, and cultural fit.

• Final Evaluation: Discussion on role expectations, career aspirations, and final decision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best exemplify your experience in visual identity, premium/luxury branding, and complex design systems. Prioritize work relevant to automotive, tech, or luxury sectors if available.

• Tell a Story: For each project, clearly articulate the challenge, your role, the strategic objectives, your process, the solutions you implemented, and the impact of your work. Use visuals effectively to support your narrative.

• Showcase Systems: Dedicate specific sections to demonstrate your understanding and execution of design systems. Show how you created them, how they are documented, and how they ensure consistency.

• Highlight Craft: Ensure all presented work reflects a high level of craft and attention to detail across digital and physical applications.

• Be Prepared to Discuss: Be ready to discuss your tool proficiency (Figma, Adobe Suite) and how you leverage them in your workflow. For motion graphics, be prepared to show examples using After Effects.

Challenge Preparation:

• Understand the Client: Research the client's industry (automotive R&D, digital technologies) and brand positioning to inform any potential design challenge.

• Focus on Strategy: If given a brief, prioritize understanding the strategic intent behind the design task. How does the design serve the brand and business goals?

• Demonstrate Process: Be prepared to articulate your design process clearly and concisely, even under time pressure.

• Communicate Effectively: Practice presenting your ideas and rationale clearly, as communication is a key skill for this role.

📝 Enhancement Note: The emphasis on a "premium/luxury aesthetic" and "complex design systems" means the portfolio review will likely scrutinize the candidate's ability to operationalize high-end brand standards consistently and scalably. The collaboration aspect suggests interviewers will assess how well a candidate integrates with existing teams and leadership.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency expected for UI/UX design, component creation, and design system management.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logo development, and illustration.
  • Photoshop: For image manipulation, mockups, and digital asset creation.
  • InDesign: For layout design, print collateral, and documentation.

• Adobe After Effects (Plus): For motion graphics, animation, and creating dynamic visual content that enhances brand storytelling.

Analytics & Reporting: While not explicitly listed for this design role, understanding how design impacts metrics (e.g., user engagement, conversion rates, brand recall) would be beneficial. Designers may interact with analytics dashboards or collaborate with teams that use them.

CRM & Automation: Not directly applicable to this design role, but an understanding of how branding and visual assets are deployed within marketing or product platforms might be advantageous.

📝 Enhancement Note: The toolset strongly indicates a hands-on role requiring advanced proficiency in industry-standard design software, with a particular emphasis on collaborative platforms like Figma for design system development and Figma for prototyping.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to high-quality craft, premium aesthetics, and innovative design solutions.

• Strategic Alignment: Ensuring all visual outputs directly support and enhance brand strategy and business objectives.

• Collaboration: Working effectively with diverse teams, valuing input, and fostering a cooperative environment.

• Execution Focus: A drive to not only conceptualize but also to meticulously execute designs across various mediums.

• Continuous Improvement: A dedication to learning, evolving skills, and staying at the forefront of design trends and technologies.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with product managers, engineers, and strategists, acting as a bridge between brand vision and technical implementation.

• Feedback-driven: An open culture for constructive feedback, iteration, and refinement of design work.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights within the design team and broader organization.

• Client-Centric: Understanding and addressing the unique needs and goals of different clients.

📝 Enhancement Note: The culture emphasizes delivering high-impact, strategically aligned design work through collaboration and a commitment to quality and execution. This is characteristic of design operations within client-facing innovation hubs.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Vision with Technical Constraints: Effectively translating a premium brand vision into practical digital and physical product designs that meet technical specifications and R&D objectives.

• Maintaining Consistency Across Diverse Applications: Ensuring a cohesive and premium brand experience across a wide array of touchpoints, from digital interfaces to physical product elements.

• Navigating Complex Stakeholder Needs: Collaborating with multiple teams and stakeholders, each with potentially different priorities, while championing the brand's visual integrity.

• Adapting to Evolving Technologies: Staying current with advancements in design tools, digital platforms, and manufacturing processes to ensure designs are both innovative and feasible.

Learning & Development Opportunities:

• Advanced Design System Mastery: Deepening expertise in creating, implementing, and scaling sophisticated design systems for complex product ecosystems.

• Industry-Specific Design: Gaining specialized knowledge in the nuances of automotive, tech, or luxury brand design through direct project experience.

• Motion Design & Animation: Developing skills in After Effects to enhance visual storytelling and create more dynamic brand experiences.

• Cross-Cultural Design: Learning to adapt design strategies and aesthetics for different international markets, particularly European and Chinese contexts.

📝 Enhancement Note: The challenges are inherent to senior design roles within R&D and client service, requiring strong problem-solving skills and adaptability. The growth opportunities are focused on deepening specialized design expertise and expanding the scope of influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a visual identity for a premium or luxury brand. What was your process, and how did you ensure the design conveyed confidence and exclusivity?" (Preparation: Prepare a case study highlighting strategic thinking, aesthetic decision-making, and outcome.)

• "How do you approach building a scalable design system? Walk us through an example, detailing the components, guidelines, and how you ensured adoption across teams." (Preparation: Be ready to present a design system you've worked on, focusing on its structure, governance, and impact.)

• "Imagine you need to translate a complex product strategy into a clear visual direction for a new vehicle architecture. What steps would you take, and how would you collaborate with engineers and product managers?" (Preparation: Think about your approach to bridging strategy and execution, emphasizing collaboration and iterative design.) Company & Culture Questions:

• "What appeals to you about working for a European R&D organization focused on next-generation vehicle architectures and digital technologies?" (Preparation: Research the client's mission and recent developments to show genuine interest and understanding.)

• "How do you approach collaboration, especially when working with technical teams who may have different priorities than design?" (Preparation: Prepare examples of successful cross-functional collaborations and how you managed differing perspectives.)

• "How do you ensure your design work aligns with broader business objectives and contributes to a premium brand experience?" (Preparation: Be ready to discuss how you connect design outcomes to business impact, using metrics or qualitative feedback if possible.) Portfolio Presentation Strategy:

• Prioritize Relevance: Focus on 2-3 key projects that best showcase your expertise in visual identity, design systems, and premium aesthetics.

• Structure Your Narrative: For each project, clearly outline the challenge, your role, the strategic objectives, your process, the solutions, and the results/impact. Use visuals to enhance your story.

• Showcase Systems: Dedicate time to explaining your approach to design systems – their architecture, governance, and how they ensure consistency.

• Demonstrate Craft: Ensure your presentation itself reflects high design standards. Highlight your proficiency with Figma and Adobe Creative Suite.

• Be Conversational: Engage with the interviewers, invite questions, and be prepared to discuss your decisions and thought processes in detail.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also operational rigor in building and maintaining design systems and brand consistency. The ability to articulate strategic intent and collaborate effectively is paramount.

📌 Application Steps

To apply for this Graphic Brand Designer position:

• Submit your application through the provided link on the Berge Group career portal.

• Portfolio Customization: Tailor your portfolio to specifically highlight projects demonstrating experience with premium/luxury aesthetics, comprehensive design systems, and visual identity development. Ensure it clearly shows your craft across digital and physical applications.

• Resume Optimization: Update your resume to emphasize your 10+ years of experience, key skills in Figma and Adobe Creative Suite, and any relevant experience in automotive, tech, or luxury industries. Quantify achievements where possible.

• Interview Preparation: Thoroughly review the suggested interview questions and practice presenting your portfolio. Be ready to discuss your design process, strategic thinking, and collaborative approach.

• Company Research: Familiarize yourself with Berge Group (Engage Studios) and the client's industry (automotive R&D, digital technologies). Understand their mission, values, and any recent projects or innovations to demonstrate informed interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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