Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Appian Corporation

Location: London, United Kingdom

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: 2026-09-16

Experience Level: 7+ years

Remote Status: Hybrid

🚀 Role Summary

• Lead the design and execution of high-impact visual assets for multi-channel campaigns, experiential branding, and digital initiatives within EMEA marketing.

• Evolve and scale Appian's global brand system, ensuring consistency and quality across all deliverables while translating business objectives into innovative design experiences.

• Architect rich physical and digital assets, including booth graphics, event branding, presentations, and digital experiences, for marquee events and regional marketing efforts.

• Partner closely with cross-functional teams such as field marketing, content marketing, product marketing, and sales to translate complex business goals into effective creative solutions.

• Collaborate with external creative agencies and global production vendors to ensure pristine execution of assets and high-stakes media buys, maintaining strict premium execution standards.

📝 Enhancement Note: This role is positioned as a key individual contributor with significant autonomy and direct strategic impact, focusing on accelerating business pipeline and shaping Appian's market identity through high-quality creative experiences. The emphasis on "AI-Powered Process Automation" and "Enterprise-Grade Orchestration" suggests a need for designers who can translate complex technical concepts into visually compelling narratives.

📈 Primary Responsibilities

• Design and execute creative solutions for multi-channel campaigns, experiential branding, digital assets, and regional marketing initiatives, ensuring brand alignment and premium execution.

• Lead the evolution and scaling of Appian's global brand system, ensuring consistency, quality, and strategic alignment across all creative deliverables.

• Architect and produce comprehensive physical and digital assets, including booth graphics, event branding, presentations, digital experiences, and campaign materials, for high-profile activations.

• Collaborate closely with field marketing, content marketing, product marketing, sales, and executive stakeholders to understand complex business objectives and translate them into impactful creative solutions.

• Seamlessly partner with external creative agencies and global production vendors to ensure flawless execution of creative assets and manage high-stakes media buys.

• Champion best practices in design and deliver cohesive brand experiences across all channels, campaigns, and events, serving as the primary regional subject matter expert for creative excellence.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic brand stewardship. The emphasis on "translating complex business objectives into effective creative solutions" and "architecting rich physical and digital assets" indicates a need for a designer who can handle both strategic conceptualization and detailed production for diverse marketing and branding needs, particularly within a B2B enterprise software context.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in Graphic Design, Visual Arts, Fine Arts, Marketing, or a directly related creative discipline.

Experience: Minimum of 7 years of progressive experience shaping corporate brand identity and cross-functional creative campaigns across digital, print, and experiential landscapes.

Required Skills:

• Proven mastery of Adobe Creative Cloud (specifically Illustrator, Photoshop, and InDesign).

• Exceptional command over typography, spatial layout, color theory, and digital rendering.

• Robust professional portfolio demonstrating end-to-end design execution for corporate events, print mediums, interactive digital ecosystems, and complex brand identity systems.

• Written and spoken fluency in English. Preferred Skills:

• Prior experience executing brand design within a complex B2B, enterprise software, SaaS, or high-growth technology environment.

• Familiarity with production workflows in Adobe Creative Cloud, Figma, Microsoft PowerPoint, and Google Slides.

• Baseline understanding of motion graphics or video animation principles.

• Professional proficiency or fluency in additional European languages.

• Experience with enterprise platforms such as Salesforce or ServiceNow is considered beneficial.

📝 Enhancement Note: The requirement for 7+ years of experience and a "robust professional portfolio" suggests this is a senior-level role demanding a high degree of design maturity and a proven track record of delivering successful corporate branding and campaign assets. The preference for B2B/SaaS experience and familiarity with specific enterprise platforms indicates a need for a designer who can quickly grasp and visually articulate complex technical solutions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end design execution for corporate events, including physical booth graphics and event branding.

• Demonstrable experience in designing print mediums, such as brochures, collateral, and event materials, adhering to brand guidelines.

• Examples of interactive digital ecosystems and campaign assets, highlighting an understanding of digital user experience and campaign effectiveness.

• Case studies illustrating the development and implementation of complex brand identity systems and their consistent application across various touchpoints. Process Documentation:

• Showcase examples of how complex business objectives were translated into effective creative solutions, detailing the design process from brief to final delivery.

• Illustrate the methodology used to ensure brand consistency and quality across diverse deliverables, including how the global brand system was evolved or scaled.

• Provide evidence of collaboration with cross-functional teams (e.g., marketing, sales) and external agencies, outlining the workflow and communication strategies employed.

• Detail the approach to architecting and producing rich physical and digital assets, emphasizing the strategic considerations behind each design choice.

📝 Enhancement Note: The portfolio is critical for this role, as it must demonstrate not only design skill but also the ability to execute complex, multi-channel projects within a corporate B2B environment. Emphasis should be placed on showing the entire lifecycle of design projects, from understanding business objectives to final execution and impact, particularly for events and digital campaigns.

💵 Compensation & Benefits

Salary Range: £50,000 - £125,000 GBP per year

Benefits:

• Comprehensive health coverage

• Life insurance

• Disability insurance

• Employee Assistance Program (EAP) with free mental health support

• Employee Stock Purchase Program (ESPP)

• Lifestyle allowance

• Tuition reimbursement

• Family-forming benefits

• Retirement/pension plan

• Wellness dollars

Working Hours: Approximately 40 hours per week.

📝 Enhancement Note: The salary range is broad, reflecting potential variations based on the candidate's specific experience, qualifications, and internal equity. The extensive list of benefits indicates a commitment to employee well-being and financial security, which is attractive to senior-level professionals. The mention of "lifestyle allowance" and "wellness dollars" suggests a focus on holistic employee support.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI-Powered Process Automation, Enterprise Software, SaaS. Appian operates in a highly competitive technology sector, focusing on providing AI automation solutions for mission-critical work in large enterprises and governments. The company emphasizes reliability, scale, and deep understanding of enterprise operations.

Company Size: Appian is a publicly traded company (Nasdaq: APPN) with a significant global presence, suggesting a well-established structure with opportunities for both specialized roles and broad impact. The specific size implies a dynamic environment with resources for growth and development.

Founded: Appian has been automating processes for over 25 years, indicating a mature company with a strong foundation in enterprise operations and a long-standing reputation in the market. This longevity suggests stability and a deep understanding of customer needs.

Team Structure:

• The Creative Design team operates globally and partners with various stakeholders, including marketing, product marketing, and sales teams.

• This Senior Graphic Designer role specifically supports EMEA marketing and business initiatives, acting as a key creative partner for regional efforts.

• The team's function is to translate complex technical achievements into human-centric design, playing a pivotal role in Appian's expansion and market positioning. Methodology:

• Design solutions are driven by translating complex business objectives into effective, high-quality creative experiences.

• The team focuses on maintaining and evolving a consistent, premium global brand system across all touchpoints.

• Collaboration with external agencies and internal teams is key to ensuring pristine execution and alignment with strategic goals.

Company Website: http://www.appian.com/

📝 Enhancement Note: Appian's culture is built on "Intensity" and "Excellence," setting high standards and expecting ambition and commitment. This translates to a fast-paced environment where individuals are encouraged to accomplish challenging tasks together. The emphasis on "AI-Powered Process Automation" and "Enterprise-Grade Orchestration" means the creative team must be adept at communicating complex, high-value solutions.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, positioned as an influential individual contributor with high autonomy and direct strategic impact on market presence and business pipeline. It requires significant experience and a proven ability to lead design execution for high-profile initiatives.

Reporting Structure: While not explicitly stated, this role likely reports into a Creative Director, Senior Marketing Manager, or Head of Design within the EMEA or Global Marketing function. The role involves close collaboration with various marketing and business stakeholders.

Operations Impact: The work of the Senior Graphic Designer directly influences how Appian is perceived in the market, driving awareness, engagement, and business growth. By creating high-quality, brand-aligned creative experiences, the role contributes to accelerating business pipeline and shaping Appian's identity as a leader in enterprise automation.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in B2B enterprise software design, campaign execution, and experiential branding within a high-growth technology sector.

• Leadership Development: Potential to mentor junior designers, lead creative projects, and influence creative strategy for EMEA, with pathways into leadership roles within the design or marketing teams.

• Specialization: Opportunities to specialize in areas like digital experience design, event branding, or campaign creative direction, leveraging Appian University and specialized departmental training.

📝 Enhancement Note: The role offers substantial growth potential for an individual who excels in a demanding, high-impact environment. The emphasis on autonomy and direct influence suggests a career path focused on increasing responsibility and strategic input within the creative and marketing functions of a leading enterprise technology company.

🌐 Work Environment

Office Type: Hybrid work model, requiring a balance between remote work and in-office collaboration. This suggests a modern approach to work, balancing flexibility with the need for in-person interaction.

Office Location(s): London, United Kingdom. This location offers access to a vibrant creative community and a significant business hub.

Workspace Context:

• Collaborative Environment: The hybrid model and cross-functional partnerships foster a collaborative atmosphere, encouraging idea exchange and teamwork.

• Tools and Technology: Access to industry-standard design tools (Adobe Creative Cloud) and potentially other collaborative platforms (Figma, PowerPoint, Google Slides) is expected.

• Team Interaction: Opportunities to connect with colleagues in person for brainstorming, project reviews, and team-building activities, alongside virtual collaboration.

Work Schedule: Typically around 40 hours per week, with potential for flexibility depending on project demands and deadlines. The hybrid nature allows for some control over the work week structure.

📝 Enhancement Note: The hybrid work environment in London suggests a dynamic workspace that blends the benefits of remote flexibility with the advantages of in-person collaboration essential for creative brainstorming and strategic alignment on high-profile projects.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and experience against role requirements.

• Creative Assessment: A potential design challenge or portfolio review session to evaluate design skills, strategic thinking, and problem-solving abilities. This may involve presenting end-to-end project examples.

• Stakeholder Interviews: Meetings with hiring managers and cross-functional team members (e.g., marketing, sales) to assess cultural fit, collaboration style, and understanding of business objectives.

• Final Interview: Discussion with senior leadership to finalize the decision and discuss role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best demonstrate your experience in corporate branding, multi-channel campaigns, event design, and digital assets, especially within B2B or enterprise software contexts.

• Tell a Story: For each project, clearly articulate the business objective, your role, the design process, the challenges faced, and the measurable impact or outcome. Use visuals effectively to support your narrative.

• Showcase Process: Include wireframes, mood boards, initial concepts, and iterations to demonstrate your design thinking and problem-solving approach, not just final polished pieces.

• Highlight B2B Relevance: Emphasize projects that involved translating complex technical information or business goals into clear, compelling visual communications.

• Technical Proficiency: Be prepared to discuss your mastery of Adobe Creative Cloud and any experience with Figma, PowerPoint, or Google Slides production workflows.

Challenge Preparation:

• Understand the Business: Research Appian's products, target audience, market position, and recent campaigns. Understand their "AI-Powered Process Automation" and "Enterprise-Grade Orchestration" messaging.

• Brand Consistency: Be ready to demonstrate how you would maintain and evolve a premium global brand system across diverse assets and channels.

• Problem-Solving: Prepare to tackle a hypothetical design challenge related to an upcoming campaign, event, or digital initiative, focusing on how you would translate business goals into creative solutions.

• Collaboration: Think about how you would collaborate with non-design stakeholders (sales, product marketing) to ensure creative alignment and effectiveness.

📝 Enhancement Note: The interview process will heavily rely on the candidate's portfolio. It's crucial to showcase not just aesthetic skill but also strategic thinking, problem-solving abilities, and a deep understanding of how design drives business objectives, particularly in a B2B enterprise software context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency required, specifically:

  • Illustrator: For vector graphics, logos, and complex illustrations.
  • Photoshop: For image manipulation, digital art, and photo editing.
  • InDesign: For layout design of print collateral, presentations, and multi-page documents.

• Figma: Preferred familiarity for collaborative design workflows, prototyping, and digital asset creation.

• Microsoft PowerPoint & Google Slides: Proficiency in production workflows for creating professional presentations and pitch decks.

Analytics & Reporting: While not direct responsibilities, an understanding of how design impacts engagement metrics (e.g., website traffic, conversion rates, event attendance) is beneficial. Designers should be able to interpret basic performance data related to their visual assets.

CRM & Automation: Familiarity with enterprise platforms like Salesforce or ServiceNow is preferred, indicating an understanding of the business context in which these designs will be used. This suggests an appreciation for data integration and workflow automation principles, even if not directly designing within these systems.

📝 Enhancement Note: The core technical requirement is deep expertise in Adobe Creative Cloud. Familiarity with Figma and presentation software like PowerPoint/Google Slides is also crucial for modern design workflows and client/stakeholder presentations. Understanding enterprise software environments like Salesforce or ServiceNow is a plus, indicating an ability to design within a complex business ecosystem.

👥 Team Culture & Values

Operations Values:

• Intensity & Excellence: A core Appian value, meaning a commitment to high standards, ambition, and delivering exceptional quality in all creative output.

• Accountability: Taking ownership of projects and outcomes, holding oneself and others to high performance standards.

• Collaboration: Working effectively with internal teams and external partners to achieve shared goals and deliver cohesive brand experiences.

• Human-Centric Design: Translating complex technical concepts into visually striking, human-centric designs that resonate with target audiences.

• Strategic Impact: Focusing on how design directly contributes to business pipeline, market awareness, and brand perception.

Collaboration Style:

• Cross-functional Integration: Seamlessly partnering with field marketing, content marketing, product marketing, sales, and executive stakeholders to align creative with business objectives.

• Agency Partnership: Effectively managing and collaborating with external creative agencies and production vendors to ensure high-quality execution and brand consistency.

• Subject Matter Expertise: Serving as the primary regional subject matter expert for creative excellence, sharing best practices and guiding others.

• Feedback Exchange: Openness to constructive feedback from stakeholders and a process-driven approach to incorporating revisions to achieve optimal results.

📝 Enhancement Note: The team culture emphasizes a high-performance environment driven by excellence and intensity. Collaboration is key, both internally with various marketing and sales functions and externally with agencies. The ability to translate technical concepts into human-centric designs and demonstrate a clear impact on business goals will be highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: Effectively visualizing and communicating complex AI and process automation concepts for a broad enterprise audience.

• Global Brand Consistency: Maintaining a premium, consistent brand identity across diverse EMEA regional initiatives while adhering to global standards.

• High-Impact Deliverables: Producing high-quality creative for marquee events and multi-channel campaigns under tight deadlines.

• Stakeholder Management: Balancing the needs and expectations of various internal stakeholders (marketing, sales, executives) and external agencies.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in B2B enterprise software design, experiential branding, and digital campaign execution.

• Industry Exposure: Potential to work on projects that define Appian's presence at major industry events and in global marketing initiatives.

• Mentorship & Leadership: Access to mentorship programs and leadership development initiatives within Appian, fostering career progression.

• Continuous Learning: Appian University and specialized departmental training provide resources for ongoing skill development and staying current with design trends and technologies.

📝 Enhancement Note: This role presents a significant opportunity for a designer to tackle challenging projects in a dynamic enterprise technology landscape. The growth potential lies in developing specialized expertise, taking on leadership responsibilities, and contributing strategically to a growing global brand.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical concept into a clear and compelling visual for a non-technical audience. What was your process and the outcome?" (Focus on process, problem-solving, and impact).

• "How would you approach evolving a global brand system for a specific regional market (e.g., EMEA) while ensuring consistency with the core global identity?" (Assess strategic thinking, brand stewardship, and execution).

• "Walk us through a high-stakes campaign or event branding project from brief to execution. What were the key challenges and how did you overcome them?" (Demonstrate end-to-end project management, collaboration, and problem-solving). Company & Culture Questions:

• "What interests you about Appian's focus on AI-Powered Process Automation and Enterprise-Grade Orchestration?" (Showcase research and understanding of the company's mission).

• "How do you embody Appian's values of 'Intensity' and 'Excellence' in your design work?" (Connect personal work ethic to company culture).

• "How would you collaborate with field marketing and sales teams to ensure creative assets effectively support their pipeline generation goals?" (Highlight collaboration skills and business acumen). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio by project type or by impact (e.g., Brand Identity, Campaign Design, Event Experiences). For each project, clearly state the objective, your role, the solution, and the results.

• Showcase Process, Not Just Pixels: Include sketches, mood boards, wireframes, and iterations to demonstrate your design thinking and problem-solving journey.

• Quantify Results: Whenever possible, present metrics or qualitative feedback that demonstrate the effectiveness of your designs (e.g., increased engagement, successful event turnout, positive stakeholder feedback).

• Tailor to the Role: Highlight projects that are most relevant to B2B enterprise software, corporate branding, event design, and multi-channel campaigns. Be prepared to discuss your experience with Adobe Creative Cloud and any familiarity with Figma or presentation tools.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic design thinking, a deep understanding of the B2B enterprise software space, and the ability to translate complex ideas into compelling visuals. Your portfolio is your primary tool; ensure it tells a clear story of your capabilities and impact.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Appian careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating experience in corporate branding, B2B/SaaS design, event graphics, and multi-channel campaign assets. Ensure it showcases your end-to-end design process and impact.

• Resume Optimization: Update your resume to clearly articulate your 7+ years of experience, emphasizing achievements related to brand identity, campaign execution, and collaboration with cross-functional teams. Use keywords like "Adobe Creative Cloud," "Illustrator," "Photoshop," "InDesign," "Experiential Branding," and "B2B Marketing."

• Interview Preparation: Practice articulating your design process, problem-solving strategies, and how your work drives business objectives. Prepare to discuss Appian's company values and product offerings.

• Company Research: Thoroughly research Appian's AI automation platform, target markets, and recent marketing initiatives. Understand their brand messaging and the competitive landscape to better align your responses and portfolio examples.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.