Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: TDC A/S

Location: Teglholmsgade 1, København, Denmark

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: 2026-08-11

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Lead the development and strategic evolution of TDC Erhverv's visual identity and brand guidelines across all touchpoints.

• Drive high-quality creative execution for digital campaigns, social media content, websites, and marketing collateral.

• Integrate emerging technologies, particularly AI, into creative workflows to enhance efficiency and innovation.

• Collaborate closely with marketing, digital specialists, and external partners to ensure brand consistency and impact.

• Act as the primary point of contact for design, branding, and visual quality within the organization.

📝 Enhancement Note: This role is positioned within a B2B tech company undergoing significant digital transformation, implying a need for a designer who can translate complex technology solutions into clear, compelling visual narratives. The emphasis on AI integration suggests a forward-thinking approach to creative operations.

📈 Primary Responsibilities

• Develop and maintain comprehensive visual identity guidelines, ensuring brand consistency across all channels (digital campaigns, websites, social media, events, video, presentations, sales materials).

• Design engaging digital assets, including advertisements, landing pages, social media graphics, and content for various platforms.

• Create and edit video content, animations, and motion graphics to support marketing initiatives and storytelling.

• Produce professional presentations, whitepapers, infographics, and sales collateral that effectively communicate value propositions.

• Contribute to the enhancement of the company website and overall digital customer experience through strong visual design.

• Collaborate with the marketing team, digital specialists, content creators, and external agencies to align on creative strategies and execution.

• Proactively identify opportunities to evolve the brand's visual expression and drive creative innovation.

• Explore and implement AI tools for concept development, content generation, and workflow optimization within the design process.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and hands-on creative execution, requiring a candidate who can both define brand direction and produce tangible design assets. The inclusion of video and animation indicates a need for multimedia design capabilities.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field is typically expected for a Senior Brand Designer role.

Experience: Minimum 5-10 years of progressive experience in graphic design, brand design, or art direction, with a proven track record in a corporate or agency setting.

Required Skills:

• Extensive experience in developing and maintaining visual identities and brand guidelines.

• Mastery of Adobe Creative Cloud suite (e.g., Photoshop, Illustrator, InDesign).

• Proficiency in digital design tools such as Figma for UI/UX design and collaboration.

• Demonstrated experience in designing for digital marketing campaigns, social media, and web platforms.

• Strong skills in video editing and a good understanding of motion graphics principles.

• A keen eye for detail, aesthetics, and a strong sense of visual hierarchy.

• Ability to work independently, take ownership of projects, and manage multiple priorities in a fast-paced environment.

• Curiosity and willingness to explore and integrate AI technologies into creative workflows. Preferred Skills:

• Experience with design systems and brand governance frameworks.

• Background in UX/UI design, web design, or digital user experience.

• Previous experience working within an in-house marketing team or at a creative agency.

• Familiarity with photography, film production, or broader content creation processes.

• Experience in the telecommunications, technology, or B2B services sector.

📝 Enhancement Note: The "5-10 years" experience level suggests a need for demonstrated leadership in design projects and a solid understanding of brand strategy, not just execution. The preference for design systems and UX/web design indicates a desire for a candidate who can contribute to a cohesive digital ecosystem.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-10 years of professional design work, with a strong emphasis on brand development and visual identity.

• Examples of digital marketing campaigns, social media assets, and website design contributions.

• Case studies demonstrating the application of design principles across various media, including print and digital collateral.

• Evidence of video editing and motion graphics capabilities, if applicable.

• Projects that highlight the ability to translate complex concepts (especially B2B tech) into clear and compelling visual narratives.

• Showcase of proficiency in Adobe Creative Cloud and Figma. Process Documentation:

• Demonstrations of how brand guidelines were developed, implemented, and maintained.

• Examples of workflow processes for campaign asset creation and content production.

• Case studies detailing the integration of new technologies or design methodologies to improve efficiency or creative output.

• Evidence of collaborative processes with marketing teams and other stakeholders.

📝 Enhancement Note: The emphasis on a portfolio is critical. Candidates should prepare to walk through their work, explaining their design process, strategic thinking, and the impact of their contributions, particularly in relation to brand consistency and business objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Brand Designers in Copenhagen, Denmark, with 5-10 years of experience in a B2B tech company, the estimated annual salary range is DKK 450,000 - DKK 650,000. This range accounts for the senior level, specialized skills (AI, video), and the strategic nature of the role.

Benefits:

• Competitive salary package reflective of experience and responsibilities.

• Opportunities for professional development and training, particularly in emerging creative technologies like AI.

• Access to modern design tools and software, including Adobe Creative Cloud and Figma.

• A collaborative and ambitious marketing team environment with significant creative freedom.

• Contribution to shaping the visual identity of a leading Danish B2B tech brand.

• Potential for hybrid work arrangements, though the role is primarily on-site.

• Standard Danish employment benefits, which typically include pension contributions, health insurance, paid vacation, and parental leave.

Working Hours: The role is listed as full-time, with an estimated 40 hours per week. While the role is on-site, there may be flexibility in daily start and end times, subject to team coordination and project deadlines.

📝 Enhancement Note: Salary estimation is based on publicly available data for similar roles in Copenhagen, considering the company's industry (telecom/tech) and the seniority of the position. Benefits are inferred from typical offerings in the Danish market for professional roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications and Technology Services. TDC A/S operates under the TDC Brands umbrella, which includes YouSee, Telmore, Hiper, eesy, TDC Erhverv, and Relatel. The company is transforming from a traditional telecom provider to a modern technology company, focusing on digital solutions, cybersecurity, cloud, AI, and digital workplaces.

Company Size: TDC Brands employs approximately 3,000 people, serving around 6 million private and business customer relationships.

Founded: TDC has a long history in the Danish telecommunications market, with TDC Brands consolidating various service offerings. The company is actively undergoing a significant transformation.

Team Structure:

• The Senior Brand Designer will be part of an ambitious marketing team.

• This team likely includes specialists in digital marketing, content creation, and potentially other design functions.

• Collaboration is expected with digital specialists, content creators, and potentially product marketing or GTM teams.

• The role acts as a central point of contact for design, suggesting a degree of autonomy and influence within the team. Methodology:

• Data-driven decision-making in marketing and design, with an emphasis on customer experience and business impact.

• Agile and collaborative approach to project management and creative development.

• Emphasis on innovation, with a proactive stance towards adopting new technologies like AI.

• Focus on strategic branding and consistent visual communication to support business growth and digital transformation.

Company Website: https://www.tdcbrands.dk/

📝 Enhancement Note: The company's transformation towards a modern tech company suggests a dynamic and evolving work environment. The culture likely values innovation, adaptability, and a strong focus on digital solutions and customer experience, which will influence design priorities.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Brand Designer role, indicating a mid-to-senior level position. It requires not only strong design execution skills but also strategic thinking, brand stewardship, and the ability to influence design direction. The role is central to the marketing team's creative output and brand perception.

Reporting Structure: The Senior Brand Designer will report into the Marketing department, likely to a Marketing Manager or Head of Marketing. They will work closely with other marketing specialists and potentially collaborate with product and sales teams.

Operations Impact: The Senior Brand Designer's work directly impacts brand perception, customer engagement, and the effectiveness of marketing campaigns. Strong visual branding is crucial for a B2B tech company to build trust, communicate value, and differentiate itself in a competitive market. Their contributions will be vital in supporting the company's digital transformation narrative and growth ambitions.

Growth Opportunities:

• Opportunity to significantly shape and evolve the visual identity of a major Danish B2B tech brand during a period of transformation.

• Potential to lead design initiatives and mentor junior designers as the team grows or evolves.

• Development of expertise in AI-driven creative processes, positioning the candidate at the forefront of industry trends.

• Broaden experience across various marketing channels and digital product design.

• Advance into roles with greater strategic responsibility within the marketing or creative departments.

📝 Enhancement Note: The "Senior" title implies a pathway for growth into leadership roles, either as a lead designer, design manager, or a more specialized creative strategist, especially with the focus on AI and digital transformation.

🌐 Work Environment

Office Type: The role is based on-site at the company's Copenhagen office. This suggests a traditional office environment designed for collaboration and in-person teamwork.

Office Location(s): Teglholmsgade 1, Copenhagen. This location is likely situated in a business district, offering accessibility via public transport.

Workspace Context:

• A collaborative office space designed to foster teamwork and idea exchange within the marketing department and with other cross-functional teams.

• Access to necessary design hardware and software, including Adobe Creative Cloud and Figma.

• Potential for an environment that encourages experimentation with new technologies, including AI tools.

• Opportunities for direct interaction with colleagues, fostering a strong team dynamic and enabling effective communication on design projects.

Work Schedule: The standard work week is approximately 40 hours. While on-site, the company culture may offer some flexibility regarding daily working hours, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, essential for brainstorming sessions, team feedback, and maintaining a cohesive brand vision.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skills, and alignment with the role requirements.

• Portfolio Presentation: A dedicated session where the candidate presents their portfolio, discusses their design process, strategic thinking, and how they've tackled similar creative challenges. Be prepared to articulate your approach to brand development, digital design, and potentially AI integration.

• Skills Assessment/Creative Challenge: A practical exercise or case study, potentially involving a design brief related to TDC Erhverv's brand or a specific marketing challenge. This will evaluate creative problem-solving, technical proficiency, and adherence to brand guidelines.

• Team/Stakeholder Interviews: Meetings with the marketing team and potentially other key stakeholders to assess cultural fit, communication skills, and ability to collaborate effectively.

• Final Interview: Discussion with senior leadership to confirm suitability for the role and company culture.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest, most relevant work, focusing on brand identity, digital campaigns, and any B2B tech or transformation-related projects.

• Tell a Story: For each project, explain the brief, your role, your design process, the challenges faced, and the measurable impact or outcome. Emphasize strategic thinking behind your creative decisions.

• Highlight AI Integration: If you have experience using AI in design, showcase these projects and explain the benefits and your approach. If not, articulate your curiosity and planned approach to experimenting with AI tools.

• Demonstrate Brand Stewardship: Show how you've applied and maintained brand consistency, and how you approach brand governance.

• Digital Focus: Ensure your portfolio clearly demonstrates your capabilities in digital design, including web, social media, and campaign assets.

• Video/Motion Graphics: If applicable, include compelling examples of your video editing and motion graphics work.

Challenge Preparation:

• Research TDC Erhverv's current brand presence, target audience, and competitive landscape.

• Understand their digital transformation journey and how design supports it.

• Prepare to discuss your approach to creating compelling visual narratives for technology products and services.

• Think about how you would maintain brand consistency across a diverse range of B2B marketing materials.

• Be ready to articulate your perspective on the role of AI in modern brand design.

📝 Enhancement Note: The emphasis on a portfolio and potential creative challenge suggests that practical design skills and strategic application are highly valued. Candidates should be prepared to discuss their process and rationale in depth.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential for graphic design, illustration, photo editing, and layout (Photoshop, Illustrator, InDesign).

• Figma: Critical for digital design, UI/UX prototyping, and collaborative workflows.

• Video Editing Software: Proficiency in tools like Adobe Premiere Pro or Final Cut Pro.

• Motion Graphics Software: Experience with Adobe After Effects is highly desirable.

Analytics & Reporting:

• While not a primary responsibility, understanding how design impacts metrics (e.g., click-through rates, engagement) and familiarity with web analytics tools (e.g., Google Analytics) can be beneficial. CRM & Automation:

• Awareness of how design assets are used within CRM systems or marketing automation platforms may be advantageous, though not a direct requirement. Emerging Technologies:

• AI Design Tools: Curiosity and willingness to experiment with AI platforms for image generation, content ideation, or workflow optimization (e.g., Midjourney, DALL-E, or similar).

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud and Figma, along with the emphasis on AI, points to the core technology requirements. A candidate's ability to adapt to and leverage new creative technologies will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Innovation & Curiosity: A drive to explore new technologies (especially AI) and creative approaches to push the brand forward.

• Collaboration: Working closely with marketing and other departments to achieve shared goals.

• Quality & Excellence: A commitment to high visual standards and consistent brand execution.

• Ownership & Accountability: Taking initiative and responsibility for design projects and brand integrity.

• Adaptability: Thriving in a dynamic environment undergoing digital transformation.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with marketing, digital specialists, and content creators to ensure cohesive campaign execution.

• Strategic Partnership: Acting as a key advisor on all design-related matters, contributing to marketing strategy.

• Feedback & Iteration: Openness to constructive criticism and a process of iterative design refinement.

• Proactive Communication: Clearly articulating design rationale and project status to stakeholders.

📝 Enhancement Note: The company's stated values of "trust over control," "responsibility over bureaucracy," and "best ideas arise when talented people challenge the existing" suggest a culture that empowers individuals and encourages proactive contributions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Evolution with Consistency: Managing the visual identity of a company undergoing significant transformation, ensuring it remains recognizable while modernizing.

• Integrating AI Effectively: Navigating the practical implementation of AI tools in creative workflows, ensuring ethical use and maintaining creative control.

• High-Paced Environment: Adapting to a demanding work environment with high expectations for creative output and project delivery.

• Translating Complex Tech: Effectively visualizing and communicating the value of sophisticated B2B tech solutions (AI, cybersecurity, cloud) to a diverse audience.

Learning & Development Opportunities:

• AI in Design: Deep dive into AI-powered creative tools and workflows, becoming an internal expert.

• Brand Strategy: Gaining deeper insight into B2B brand strategy and its impact on business growth.

• Digital Transformation: Understanding the nuances of branding within a company actively transforming its business model.

• Cross-functional Skill Development: Learning from digital marketing, content, and product teams to broaden understanding of the go-to-market process.

📝 Enhancement Note: The challenges present clear opportunities for professional growth, particularly in the rapidly evolving field of AI-assisted design and strategic brand management within a tech context.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving the visual identity of TDC Erhverv to reflect its transformation into a modern tech company?"

• "Describe your process for developing a new visual campaign from brief to final assets, and how you ensure brand consistency."

• "What are your thoughts on the role of AI in brand design, and how would you integrate it into your workflow at TDC Erhverv?"

• "How do you balance creative innovation with the need for brand governance and consistency across multiple channels?"

• "Walk us through a project where you had to translate complex technical information into a clear and compelling visual narrative." Company & Culture Questions:

• "What do you know about TDC Erhverv's current brand and its position in the B2B tech market?"

• "How do you see your design philosophy aligning with TDC's values of trust, responsibility, and challenging the status quo?"

• "Describe your experience working in a fast-paced, dynamic environment. How do you manage priorities and deadlines?"

• "How do you approach collaboration with non-designers, such as marketing or sales teams?" Portfolio Presentation Strategy:

• Structure: Start with a high-level overview of your career and design philosophy. Then, for each selected project, present the challenge, your role, your process (sketching, ideation, tool usage), the solution, and the results or impact.

• Focus on Rationale: For every design decision, be prepared to explain the "why" – the strategic thinking behind it, how it addresses the brief, and how it serves the brand and business objectives.

• Highlight Key Skills: Explicitly point out examples that demonstrate your proficiency in Adobe CC, Figma, video editing, motion graphics, and any AI tools used.

• Quantify Impact: Where possible, use metrics or qualitative feedback to demonstrate the effectiveness of your designs.

• Engage the Audience: Make it a conversation, not a monologue. Be ready to answer questions about your work and process.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a strong understanding of brand principles, practical design execution, and a proactive, innovative mindset, especially regarding AI.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on the TDC careersite.

• Tailor your CV: Highlight your experience in brand design, visual identity, digital marketing assets, video editing, and any relevant B2B tech industry exposure. Emphasize your years of experience and any leadership or strategic contributions.

• Prepare your Portfolio: Curate a strong, visually compelling portfolio that showcases your best work relevant to this role. Ensure it's easily accessible online and includes case studies with clear explanations of your process and impact.

• Practice your Presentation: Rehearse presenting your portfolio, focusing on articulating your design process, strategic thinking, and how your skills align with TDC Erhverv's needs, particularly regarding AI and digital transformation.

• Research TDC Erhverv: Understand their current brand, business objectives, and industry context to demonstrate your interest and strategic alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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