Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Stream

Location: London, United Kingdom

Job Type: Full-Time

Category: Marketing / Creative / Brand Operations

Date Posted: 2026-08-21

Experience Level: 5-10 years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Spearhead the evolution and execution of Stream's global brand identity, ensuring visual consistency and impact across UK and US markets.

• Lead the creative direction and delivery for high-profile brand initiatives, including flagship events like FinWell 27 and major client launch activations.

• Develop and implement scalable brand assets and self-serve templates to empower non-design teams, fostering brand adherence and operational efficiency.

• Integrate cutting-edge AI workflows and generative AI tools into the design process to enhance creativity, production speed, and brand system scalability.

• Maintain and advance Stream's Figma design system, acting as a central source of truth for all brand assets and guidelines.

📝 Enhancement Note: This role is positioned at a senior level, implying a significant degree of autonomy, strategic input, and leadership within the brand design function. The emphasis on AI integration and system thinking suggests a forward-looking approach to brand operations, requiring a candidate who can balance high-craft execution with scalable, technology-driven solutions. The hybrid work model with specific office days indicates a need for strong in-person collaboration and communication skills.

📈 Primary Responsibilities

• Partner with the Head of Creative AI to strategically shape and evolve Stream's brand presence across both UK and US market segments.

• Take ownership of the creative direction and end-to-end delivery for key brand moments, such as the FinWell 27 event, client launch events, and significant client/prospect engagement materials.

• Design and produce high-quality Go-To-Market (GTM) collateral, thought leadership publications, client launch assets, and event-specific materials for digital, social media, print, and environmental applications.

• Develop and implement user-friendly, self-serve templates and lightweight brand tools designed to enable Marketing, Sales, Partnerships, and the Impact team to create on-brand work independently.

• Collaborate with the US Brand Designer to continuously enhance and maintain Stream's Figma brand design system, ensuring it serves as the definitive source of truth across both primary markets.

• Manage and update Stream's internal visual asset library, ensuring it remains current, on-brand, and readily accessible to all relevant internal teams.

• Work closely with the Head of Creative AI to explore and integrate LLMs, generative AI production workflows, and AI-assisted tools into the design function, ensuring brand integrity scales effectively.

• Produce bespoke, high-craft design elements, including hero visuals, sophisticated editorial layouts for thought leadership content, and print-ready assets for events, where senior-level creative expertise is essential.

📝 Enhancement Note: The responsibilities highlight a dual focus: hands-on creative execution of high-impact projects and strategic development of scalable brand infrastructure. The emphasis on "self-serve templates" and "AI-assisted production workflows" points towards a need for strong process design and documentation skills, crucial for efficient brand operations in a growing company.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communication, Brand Design, or a related creative field is expected, demonstrable through a robust portfolio.

Experience: Minimum of 5 years of progressive experience in brand design, with a proven track record of creating compelling visual assets across diverse media. This should include significant experience in building and managing design systems.

Required Skills:

• 5+ years of comprehensive experience in brand design, showcasing a strong portfolio that spans digital, social media, print, and event collateral.

• Proven expertise in building and maintaining sophisticated design systems within Figma, including proficiency in components, variants, properties, design tokens, and auto-layout.

• Strong illustration capabilities coupled with a keen eye for effective editorial layout and typography.

• Confidence and practical experience in print production for events, including specifying materials, preparing artwork, and liaising with print suppliers.

• A pronounced systems mindset, demonstrating the ability to think in terms of reusable components and scalable templates rather than isolated artworks.

• Solid understanding of Large Language Models (LLMs), generative AI workflows, and the practical integration of AI technologies within design systems.

• Excellent written communication skills, essential for documenting design systems and brand guidelines clearly for non-designer stakeholders.

• Availability to work from the London office on Mondays, Tuesdays, and Thursdays. Preferred Skills:

• Prior experience within the fintech sector, financial services, or any other regulated industry, understanding the unique branding challenges and compliance requirements.

• Hands-on experience with AI image and video generation tools such as Nano Banana, Midjourney, Firefly, Runway, Veo, and Kling, along with a well-articulated perspective on how these tools integrate into a design system.

• Experience utilizing Figma variables, design token management tools (e.g., Tokens Studio, Style Dictionary), or design-to-code pipelines.

• Basic proficiency in motion graphics or video production for dynamic brand content.

• Background in editorial or magazine design, emphasizing strong narrative and layout skills.

• Experience contributing to brand evolution and consistency across multiple international markets.

📝 Enhancement Note: The "Must-haves" clearly delineate the core technical and conceptual requirements. The "Strong pluses" indicate areas where additional experience can significantly differentiate a candidate, particularly concerning AI tools and regulated environments, suggesting the company is looking for someone who can push boundaries while respecting industry constraints.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of brand design experience, with a clear emphasis on visual consistency across digital, social, print, and event applications.

• Detailed case studies demonstrating the ability to build and maintain robust design systems within Figma, highlighting component architecture, variants, properties, and auto-layout usage.

• Examples of high-craft GTM collateral, thought leadership pieces, and event-specific design work that exemplify strong visual direction and execution.

• Demonstrations of systems thinking through the creation of self-serve templates or brand toolkits designed for non-design user adoption.

• Evidence of print production capabilities, including examples of prepared artwork for events and documentation of supplier interactions.

• Case studies or explanations of how AI tools (generative AI, LLMs) have been integrated into design workflows to enhance efficiency or creative output. Process Documentation:

• Documentation illustrating the process of evolving or maintaining a Figma design system, including methodologies for component creation, version control, and knowledge sharing.

• Examples of written documentation for brand guidelines or design system components, aimed at enabling non-designers to effectively use brand assets.

• Case studies or project examples that detail the workflow for designing and delivering flagship brand moments, from initial brief to final execution.

• Documentation or explanation of processes for integrating AI tools into a design workflow, including prompt engineering, output refinement, and quality assurance measures.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating not just creative output but also operational rigor and forward-thinking technical application. The emphasis on design systems, self-serve templates, and AI integration signals that candidates will be evaluated on their ability to build and scale brand operations.

💵 Compensation & Benefits

Salary Range: £50,000 to £60,000 per annum, dependent on the candidate's experience and qualifications.

Benefits:

• Annual Leave: 25 days of annual leave, with an additional allowance for public holidays. Up to 5 days can be rolled over.

• Flexible Time Off: Ad-hoc flexible time off is available for childcare, family, or caring needs.

• Family Leave: 24 weeks of paid Maternity Leave and 4 weeks of paid Paternity Leave for employees with over 12 months of service.

• Special Leave: Dedicated paid leave for fertility treatments such as IVF.

• Sabbatical Scheme: Opportunities for extended leave through a sabbatical program.

• Volunteering Leave: Paid leave to engage in volunteer activities.

• Private Healthcare: Comprehensive private healthcare coverage, including extensive mental and physical health support services.

• Pension: Pension salary sacrifice scheme, with an option to exchange bonuses for pension contributions, offering tax and National Insurance savings and enhanced compound growth.

• Electric Vehicle Scheme: Electric vehicle salary sacrifice program.

• Season Ticket Loan: Available for public transport costs.

• Benefits Marketplace: Access to ThanksBen, a flexible benefits platform offering choices like Workplace Nurseries, Cycle to Work schemes, and Home and Tech schemes.

• Financial Wellbeing: Access to Stream's own financial wellbeing product for personal use.

Working Hours: Standard full-time hours are assumed to be approximately 40 hours per week, with a hybrid work arrangement requiring 3 days per week in the London office.

📝 Enhancement Note: The salary range is competitive for a Senior Brand Designer role in London. The benefits package is extensive and employee-centric, with a strong emphasis on work-life balance, family support, and financial wellbeing, which are attractive to experienced professionals. The hybrid model with specified office days is a key aspect of the working arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: FinTech (Financial Technology), specifically focusing on financial wellbeing for workers. Stream partners with large employers to offer financial services through a smartphone app.

Company Size: Scale-up pace, with over 300 passionate employees across the UK, Europe, and the US. This indicates a dynamic, growing environment with established processes but still retaining entrepreneurial agility.

Founded: The founding date is not explicitly stated, but the company operates with the characteristics of a scale-up, indicating a period of significant growth and market establishment.

Team Structure:

• The Senior Brand Designer reports to the Head of Creative AI.

• They will work closely with Product and Brand Designers located in both the UK and US.

• Collaboration is expected with Marketing, Sales, Partnerships, and the Impact team within the UK.

• The team structure is global, implying a need for cross-cultural communication and alignment. Methodology:

• Data-Driven Brand Evolution: The role involves partnering with AI and analytics to inform brand strategy and ensure scalability.

• Systems Thinking & Scalability: Emphasis on building design systems and templates for efficient self-service and brand consistency.

• AI Integration: Proactive integration of AI tools and workflows into the creative process to enhance productivity and innovation.

• Cross-Functional Collaboration: A methodology that relies on close partnerships with product, marketing, sales, and impact teams to ensure cohesive brand messaging and execution.

Company Website: https://www.mystream.com (inferred from domain_derived)

📝 Enhancement Note: Stream's culture appears to be a blend of a fast-paced tech scale-up with a strong social mission, supported by significant VC backing and impact investors. The emphasis on financial wellbeing for workers and the global team structure suggest a collaborative, mission-driven, and innovative environment. The integration of AI into the creative function points to a forward-thinking approach to operations.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Brand Designer role, signifying a mid-to-senior career stage. It involves not just execution but also strategic input, system design, and potentially mentoring or guiding junior team members or cross-functional colleagues. The role requires a blend of high-level creative craft and operational system building.

Reporting Structure: The role reports directly to the Head of Creative AI, indicating a direct line of communication and influence on the creative and AI strategy for the brand. Collaboration with US-based Brand Designers and Product Designers suggests a matrixed reporting or strong peer-level collaboration structure.

Operations Impact: The Senior Brand Designer will have a significant impact on Stream's operational efficiency by creating scalable brand assets and self-serve templates, reducing reliance on the core design team for standard requests. Their work will directly influence the perception of Stream's brand across B2B (client activations, GTM) and B2C (app user experience, thought leadership) contexts, impacting customer acquisition, retention, and overall market positioning. The integration of AI aims to streamline operations and increase the output velocity of the creative function.

Growth Opportunities:

• Specialization in AI-Driven Design: Deepen expertise in AI tools and their application within brand systems, becoming a subject matter expert within the company.

• Brand System Leadership: Lead the evolution and expansion of the global Figma design system, potentially influencing its adoption across other product areas.

• Creative Strategy Development: Contribute more significantly to the overarching brand strategy, especially for flagship moments and market expansions.

• Cross-Market Brand Management: Gain experience managing brand consistency and evolution across different geographical markets (UK and US).

• Potential Leadership: As the function grows, there may be opportunities to lead specific brand initiatives or manage a small team of designers or brand specialists.

📝 Enhancement Note: The growth opportunities are framed around deepening expertise in emerging technologies (AI), strategic brand management, and operational scalability. This suggests a career path focused on becoming a leader in modern brand operations and creative technology.

🌐 Work Environment

Office Type: Hybrid working model with a requirement to be in the London office on specific days (Mondays, Tuesdays, Thursdays). This suggests a need for in-person collaboration while allowing for remote flexibility.

Office Location(s): 7 Rathbone St, London, W1T 1NR, United Kingdom. This central London location is likely well-connected and situated in a vibrant business district.

Workspace Context:

• Collaborative Environment: The hybrid model implies intentional in-office time dedicated to team meetings, brainstorming sessions, and collaborative design work with UK-based colleagues and potentially visiting US team members.

• Tools and Technology: Access to industry-standard design software (Figma), AI tools, and potentially advanced creative hardware necessary for high-craft design and AI experimentation.

• Team Interaction: Opportunities for direct interaction with the Head of Creative AI, fellow designers, and cross-functional teams (Marketing, Sales, Partnerships, Impact), fostering a dynamic and integrated work atmosphere.

Work Schedule: Full-time, with an expected 40-hour work week. The hybrid policy allows for flexibility on remote days, enabling efficient personal workflow management, especially for focused design tasks or AI experimentation.

📝 Enhancement Note: The work environment is structured to balance in-person collaboration with the flexibility of remote work, typical of many modern tech companies. The London office location is a significant draw for talent in the UK market.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the CV and portfolio by a recruiter or hiring manager to assess basic qualifications and creative fit.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing key projects, design process, and systems thinking. This stage will heavily focus on Figma proficiency, design system experience, and understanding of AI integration. Expect questions on print production and editorial layout.

• Team/Cross-Functional Interviews: Meetings with the Head of Creative AI, US Brand Designer, and potentially members of the Marketing or Product teams to assess collaboration style, strategic thinking, and cultural fit.

• Case Study/Challenge: A practical design challenge or case study related to brand system evolution, AI integration, or creating GTM collateral may be assigned, requiring candidates to demonstrate their problem-solving skills and design methodology.

• Final Interview: Potentially with a senior leader to discuss overall fit, strategic vision, and long-term career aspirations within Stream.

Portfolio Review Tips:

• Showcase Systems Thinking: Clearly articulate your approach to building and maintaining design systems in Figma. Include examples of components, variants, and how you ensure scalability and consistency.

• Highlight AI Integration: Present projects where you have experimented with or integrated generative AI tools. Explain your process, the tools used, and the impact on the final output or workflow efficiency.

• Demonstrate Craftsmanship: Include examples of high-quality GTM collateral, editorial layouts, and print production work. Emphasize your visual direction and attention to detail.

• Quantify Impact: Where possible, quantify the impact of your work. For templates, mention adoption rates; for design systems, discuss efficiency gains; for AI integration, highlight time saved or creative output increased.

• Tailor to Stream: Research Stream's current brand and products. Show how your skills and experience align with their mission and the specific requirements of this role, particularly the blend of B2B and B2C branding.

Challenge Preparation:

• Design System Task: Be prepared to discuss how you would expand or refine an existing design system, potentially focusing on integrating AI outputs or improving self-serve capabilities.

• AI Prompting & Workflow: Practice creating effective prompts for AI image/video generation and outline how you would integrate these outputs into a brand system with quality control.

• GTM Collateral Design: Be ready to conceptualize or design a piece of GTM collateral (e.g., a client one-pager, social media graphic) within a given timeframe, demonstrating your ability to apply brand guidelines and deliver polished assets.

• Process Documentation: Prepare to explain how you would document a new brand process or template to ensure ease of use for non-designers.

📝 Enhancement Note: The interview process is designed to thoroughly assess both creative talent and operational capabilities. Candidates should prepare to demonstrate not only design skill but also strategic thinking, process orientation, and adaptability to new technologies like AI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for design system management, UI/UX design, and collaborative workflows. Proficiency in advanced features like components, variants, properties, auto-layout, and variables is essential.

• Adobe Creative Suite: Likely required for advanced image editing (Photoshop), illustration (Illustrator), and potentially layout (InDesign) and motion graphics (After Effects).

• AI Generation Tools: Experience with image and video AI tools such as Midjourney, Firefly, Runway, Veo, Kling, and Nano Banana is highly desirable.

Analytics & Reporting:

• While not explicitly listed for this role, familiarity with how design impacts performance metrics tracked by Marketing or Product teams (e.g., engagement rates on social assets, conversion rates on landing pages) would be beneficial. CRM & Automation:

• Understanding of how brand assets are utilized in CRM/marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud) might be helpful for context, though direct management is unlikely. Design System Management:

• Tokens Studio / Style Dictionary: Tools for managing design tokens, which are crucial for linking design to code and ensuring system-wide consistency.

• Version Control Systems: Familiarity with principles of version control as applied within Figma or other design collaboration platforms.

📝 Enhancement Note: The technology stack heavily emphasizes Figma and AI generative tools, reflecting the role's focus on modern design system management and innovative creative production. Proficiency in these areas is critical.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A commitment to producing high-quality, visually compelling design work that elevates the Stream brand.

• Scalability & Efficiency: A drive to build robust systems and processes that enable the brand to scale effectively and empower others to use brand assets easily.

• Innovation & Future-Forward: Embracing new technologies like AI to push creative boundaries and optimize design workflows.

• Collaboration & Inclusivity: Working effectively with diverse teams across different markets and backgrounds to achieve shared brand goals.

• Mission-Driven: A passion for Stream's mission to improve financial wellbeing for workers, reflected in the design output and team contributions.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with Marketing, Sales, Partnerships, and Impact teams to ensure brand alignment and support business objectives.

• Global Teamwork: Close collaboration with US-based designers, requiring clear communication, shared understanding of brand goals, and proactive alignment across time zones.

• Mentorship & Knowledge Sharing: A willingness to share expertise, document processes, and potentially guide less experienced colleagues or non-designers in brand best practices.

• Feedback-Oriented: Openness to constructive feedback and a proactive approach to iterating on designs and systems based on input.

📝 Enhancement Note: The culture values both creative excellence and operational efficiency, with a strong emphasis on leveraging technology and fostering collaboration to achieve ambitious goals aligned with the company's social mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Craft vs. Scale: The primary challenge will be maintaining high-quality, bespoke creative output for flagship moments while simultaneously developing efficient, scalable systems and templates for broader business use.

• AI Integration Complexity: Navigating the rapidly evolving landscape of AI tools and effectively integrating them into established design workflows and brand systems without compromising brand integrity or quality.

• Global Brand Consistency: Ensuring a unified and consistent brand experience across the UK and US markets, which may have different cultural nuances or regulatory considerations.

• Cross-Functional Education: Effectively communicating brand guidelines and educating non-designers on how to use self-serve templates and tools, requiring strong documentation and interpersonal skills.

Learning & Development Opportunities:

• AI Specialization: Becoming a leader in the application of generative AI and LLMs within a brand design context, potentially leading to specialized roles or training initiatives.

• Design System Architecture: Deepening expertise in advanced design system principles, including tokenization, variable implementation, and integration with development pipelines.

• FinTech Brand Strategy: Gaining in-depth knowledge of branding within the financial services and fintech sectors, understanding compliance and trust-building requirements.

• Global Brand Management: Developing skills in managing brand consistency and evolution across international markets.

📝 Enhancement Note: The challenges are directly tied to the innovative nature of the role, requiring adaptability, strategic thinking, and a proactive approach to problem-solving in a fast-paced environment. The growth opportunities are significant for individuals looking to shape the future of brand operations and creative technology.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building a design system in Figma from the ground up, and how you would ensure its longevity and scalability."

• "How would you approach integrating generative AI tools into a brand design workflow? What are the key considerations for quality control and brand consistency?"

• "Walk me through a time you had to design for a regulated industry or a dual B2B/B2C audience. What were the unique challenges and how did you address them?"

• "How do you balance the need for high-craft, bespoke design for flagship moments with the requirement to create scalable, self-serve assets for other teams?" Company & Culture Questions:

• "What interests you about Stream's mission to improve financial wellbeing for workers, and how do you see your role contributing to that?"

• "How do you envision collaborating with a global team, including designers in the US and stakeholders from Marketing and Sales?"

• "Describe your ideal work environment and how you thrive within a hybrid model."

• "What are your thoughts on the future of AI in brand design, and how do you stay current with emerging technologies?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio into clear case studies. For each, outline the problem, your approach, the solution, and the outcome/impact.

• Highlight Systems: Dedicate a section or specific case study to your design system work in Figma, showing components, tokens, and how you've ensured consistency.

• Showcase AI: Clearly label projects where AI tools were utilized. Explain your prompts, the iterative process, and how you refined AI outputs to meet brand standards.

• Quantify Achievements: Use metrics whenever possible – e.g., percentage of GTM collateral now templated, reduction in design request turnaround time, positive feedback on self-serve tools.

• Narrative is Key: Tell a compelling story about each project, emphasizing your strategic thinking and problem-solving skills, not just the final visuals.

Challenge Preparation:

• Figma Proficiency: Be ready for live Figma exercises, potentially involving component creation, auto-layout adjustments, or building a small template.

• AI Workflow Simulation: Prepare to outline a step-by-step process for using an AI tool to generate a specific brand asset (e.g., a social media graphic) and how you would integrate it.

• Brand Guideline Application: You might be asked to apply existing brand guidelines to a new asset or critique existing materials.

• Process Documentation: Practice writing clear, concise instructions for a design process or template usage.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of advanced design skills, operational thinking, and a proactive approach to technology integration. Candidates should be ready to articulate their process, quantify their impact, and showcase their understanding of Stream's mission and market.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on the Stream careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest examples of design systems, AI integration, high-craft GTM collateral, and print production. Ensure it clearly demonstrates your 5+ years of experience and systems thinking.

• Resume Optimization: Update your resume to highlight keywords relevant to brand design, Figma, design systems, generative AI, print production, and any fintech experience. Quantify achievements and responsibilities wherever possible.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your process, the impact of your work, and your understanding of AI's role in design operations. Prepare answers to common interview questions related to the role's unique requirements.

• Company Research: Thoroughly research Stream's mission, products, target audience (B2B and B2C), and current brand presence. Understand their FinTech context and their commitment to financial wellbeing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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