Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Solflare

Location: Zagreb, Croatia (Remote OK, with options in Belgrade, Serbia and Novi Sad, Serbia)

Job Type: Full-time

Category: Brand & Creative

Date Posted: July 31, 2026

Experience Level: 5-10 Years

Remote Status: Remote OK

🚀 Role Summary

• Drive the evolution of Solflare's brand identity and visual expression across diverse marketing channels and customer touchpoints.

• Translate product launches, company initiatives, and marketing briefs into compelling visual concepts and scalable campaign systems.

• Execute high-quality creative design for digital platforms, social media, presentations, events, and physical merchandise, ensuring brand consistency.

• Collaborate closely with Marketing, Product Marketing, Product Design, and Operations teams to elevate Solflare's brand presence and storytelling.

📝 Enhancement Note: This role is positioned as a senior individual contributor with significant ownership of creative execution, rather than a people management or pure art direction role. The emphasis is on hands-on design and extending an existing strong brand identity.

📈 Primary Responsibilities

• Conceptualize and design memorable visual systems and campaigns for product launches, company initiatives, and marketing objectives.

• Create impactful creative assets for web, social media, paid advertising, app store listings, presentations, and other marketing collateral.

• Partner with Marketing and Product Marketing to continuously enhance the quality and impact of Solflare's campaigns and social media presence.

• Develop and extend the Solflare identity to meet new format requirements or address challenges beyond existing guidelines.

• Design effective digital and social content that translates brand concepts into engaging visual narratives.

• Utilize motion design strategically to enhance ideas, either through direct creation or by briefing and directing external motion specialists, ensuring consistency with the broader brand identity.

• Build and maintain reusable templates, libraries, and components to promote efficient production of high-quality work across the team.

• Conduct creative reviews across various channels to identify opportunities for improved consistency, clearer storytelling, and optimized production workflows.

• Brief and collaborate with external freelancers, illustrators, motion designers, and production partners for specialized project needs.

• Develop creative concepts for conferences, sponsorships, events, and merchandise to enhance Solflare's visibility both online and in person.

• Design high-impact company presentations, internal communications, recruitment campaigns, and employer branding materials.

• Prepare production-ready artwork, review proofs, and collaborate with vendors to ensure the highest quality in physical executions.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can manage projects end-to-end, demonstrating both creative conceptualization and meticulous execution. The emphasis on extending existing systems and collaborating with specialists suggests a need for strong communication and strategic thinking beyond pure design craft.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is essential.

Experience: A minimum of five years of professional experience in brand design, visual design, or graphic design is required.

Required Skills:

• Exceptional craft in typography, composition, hierarchy, and visual storytelling.

• Proven ability to work within an established identity system and meaningfully extend it, going beyond simple template application.

• Demonstrated experience applying brand systems across multiple formats, including campaigns, digital content, presentations, print, merchandise, or events.

• Strong ownership from brief to delivery, with the capability to constructively challenge unclear briefs and make sound creative decisions.

• Collaborative, low-ego approach with the ability to provide and receive direct feedback effectively.

• Proficient and thoughtful use of generative AI and modern creative tools, with a keen understanding of when hands-on craft is paramount.

• Professional proficiency in written and spoken English. Preferred Skills:

• Experience creating short-form motion graphics for brand or campaign work.

• Experience briefing or directing motion designers.

• Proficiency with tools such as After Effects, Rive, Lottie, or similar animation and motion graphics software.

• Familiarity with 3D tools.

• Illustration skills that enhance creative range and versatility.

• Experience working with crypto, fintech, or highly technical products.

• A genuine interest in Web3, digital ownership, or emerging technologies.

📝 Enhancement Note: The "Nice to have" section offers clear pathways for candidates to differentiate themselves, particularly those with motion design experience or a background in the crypto/fintech space, aligning with Solflare's industry.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A portfolio is mandatory; applications without one will not be considered.

• Provide links rather than attachments, curating three to five projects that showcase key capabilities.

• Demonstrate exceptional brand and visual design craft, including typography, composition, and visual storytelling.

• Showcase experience in developing a concept into a coherent campaign or visual system.

• Include a project where an identity system was meaningfully extended beyond its original guidelines.

• Exhibit range across relevant digital and physical formats.

• Clearly articulate your specific role, the constraints you worked within, and the reasoning behind your key design decisions for each project. Process Documentation:

• Projects should implicitly demonstrate an understanding of design process, from initial concepting and brief interpretation to final execution and delivery.

• Case studies should highlight how you developed and applied visual systems and templates for efficiency and consistency.

• Evidence of collaboration with cross-functional teams and external partners in the project lifecycle is beneficial.

📝 Enhancement Note: The portfolio requirements are highly specific, emphasizing not just the final output but also the strategic thinking, problem-solving, and execution process behind it. This indicates a need for candidates to present their work as comprehensive case studies.

💵 Compensation & Benefits

Salary Range: While not specified, a Senior Brand Designer role in locations like Zagreb or Belgrade, with 5-10 years of experience and the required skills, typically falls within a range of €35,000 - €60,000 annually. This estimate is based on industry benchmarks for creative roles in Eastern Europe, considering the cost of living and demand for specialized design talent in the tech and crypto sectors.

Benefits:

• Individual education budget for professional development.

• Engaging team-building events.

• Private health insurance.

• Flexibility: Remote work options or office-based work in Zagreb, Belgrade, or Novi Sad.

• Flexible work hours to accommodate peak productivity times.

• Opportunity to learn about and work within the crypto industry.

Working Hours: Approximately 40 hours per week, with flexibility in scheduling to align with individual productivity patterns and team collaboration needs.

📝 Enhancement Note: The salary estimate is a data-driven approximation for the region and role seniority. The benefits listed highlight Solflare's commitment to employee growth, well-being, and work-life balance, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency / Web3 Wallets / Fintech. Solflare operates in a rapidly evolving, innovative sector that demands agility, forward-thinking, and a deep understanding of digital assets and decentralized technologies.

Company Size: Approximately 150 employees. This size suggests a dynamic, growing company with established processes but still retaining some of the agility and close-knit feel of a smaller organization.

Founded: 2021. As a relatively young company, Solflare is likely to have a culture that embraces rapid growth, innovation, and a proactive approach to problem-solving.

Team Structure:

• The Brand & Creative team is part of a larger organization. The Senior Brand Designer reports to the Head of Design.

• Close collaboration is expected with Marketing, Product Marketing, Product Design, and Operations.

• The team structure emphasizes individual contribution and cross-functional teamwork over hierarchical management. Methodology:

• Data-driven decision-making is implied through the focus on marketing and product alignment.

• Workflow planning and optimization are key, evidenced by the need for templates, libraries, and efficient production.

• Automation and efficiency practices are valued, particularly with the mention of generative AI and optimizing creative workflows.

Company Website: [Solflare Company Website - Placeholder, as URL was not provided]

📝 Enhancement Note: Solflare's rapid growth and focus on Web3 indicate a culture that values innovation, speed, and user empowerment. The emphasis on "learning fast, solving smart, and showing up for each other" points to a collaborative and results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Individual Contributor role. It requires a high degree of autonomy, expertise, and the ability to mentor indirectly through example and by establishing best practices. It is not a management role, but it offers a path towards greater art direction responsibility while maintaining a hands-on craft focus.

Reporting Structure: The Senior Brand Designer reports directly to the Head of Design. This provides a clear line of mentorship and strategic alignment within the design function.

Operations Impact: The role's impact is significant in shaping how Solflare is perceived in the market. By creating strong, consistent, and memorable visual communications, the designer directly influences brand recognition, user acquisition, and overall market positioning within the competitive crypto space.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in motion design, 3D, or illustration, potentially leading to specialized senior or lead roles in those areas.

• Art Direction: Potential to grow into a more prominent art direction role, guiding broader creative campaigns and potentially managing external creative resources more extensively.

• Industry Expertise: Develop deep knowledge and experience within the Web3 and crypto industries, becoming a valuable asset in a high-growth sector.

• Process Improvement: Contribute to the evolution of design processes, tools, and workflows within the Brand & Creative team.

📝 Enhancement Note: The career path described is focused on deepening craft and expanding creative influence, rather than traditional management. This is a key differentiator for candidates seeking senior-level design roles that prioritize hands-on contribution and creative leadership.

🌐 Work Environment

Office Type: Solflare offers a flexible work environment, supporting both remote work and office-based roles in its locations (Zagreb, Belgrade, Novi Sad). This indicates a modern approach to work, prioritizing employee choice and well-being.

Office Location(s): Offices are available in Zagreb, Croatia, and Belgrade and Novi Sad, Serbia. Remote work is also a viable option, allowing for a global talent pool.

Workspace Context:

• The emphasis on collaboration means that even remote team members are expected to engage actively with colleagues across different functions.

• Access to modern creative tools and potentially generative AI technologies is implied, supporting efficient and innovative design work.

• Opportunities for team interaction will exist through virtual meetings, Slack channels, and potentially in-person events or office visits for those who choose that option.

Work Schedule: Flexible work hours are encouraged, allowing individuals to work when they are most productive. This supports a results-oriented culture free from micromanagement, ideal for self-motivated designers.

📝 Enhancement Note: The blend of remote flexibility and office presence, coupled with flexible hours, creates an attractive work environment for experienced designers who value autonomy and work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and, critically, the portfolio for craft, concept, and execution.

• Portfolio Review & Discussion: A dedicated session with the Head of Design and potentially other creative team members to walk through selected portfolio projects. Expect questions about your role, decision-making process, challenges, and how you extended brand systems.

• Creative Challenge/Exercise: Candidates may be given a small, timed design brief to assess their approach to a new challenge, their creative thinking, and their ability to apply Solflare's brand principles.

• Cross-functional Interview: Conversation with stakeholders from Marketing, Product Marketing, or Product Design to assess collaboration skills, communication, and understanding of business objectives.

• Final Interview: Likely with a senior leader to discuss cultural fit, long-term aspirations, and overall alignment with Solflare's mission.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best demonstrate your strengths in brand identity extension, campaign conceptualization, and multi-format application.

• Tell a Story: For each project, clearly articulate the brief, your role, the constraints, your strategic thinking, key decisions, and the outcome. Use visuals to support your narrative.

• Highlight Brand Extension: Specifically showcase projects where you took an existing brand and evolved or extended its visual language in a thoughtful and impactful way.

• Demonstrate Craft: Ensure your portfolio reflects exceptional attention to detail in typography, layout, color, and visual hierarchy across all presented work.

• Motion/AI Inclusion: If you have relevant motion or generative AI work, ensure it's well-explained and integrated seamlessly, highlighting your strategic use of these tools.

Challenge Preparation:

• Understand Solflare's Brand: Research Solflare's current brand identity, website, social media, and any recent campaigns. Identify its strengths and potential areas for creative expression.

• Think Systemically: Prepare to approach a design challenge by considering how your solution would fit into a larger visual system and be applied across multiple channels.

• Focus on Impact: Consider how your design would achieve specific marketing or business goals.

• Communicate Clearly: Practice articulating your thought process concisely and confidently, as if presenting to stakeholders.

📝 Enhancement Note: The emphasis on the portfolio and the potential for a creative challenge indicates that Solflare values practical design skills and problem-solving abilities demonstrated through real-world examples.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a standard expectation. Figma is likely a key tool for digital design, collaboration, and potentially design system management.

• Motion Graphics: After Effects (preferred, as per "nice to have").

• Animation/Integration: Rive, Lottie (preferred, as per "nice to have") for efficient web and app animations.

• 3D Tools: Familiarity with 3D software (e.g., Blender, Cinema 4D) is a plus.

Analytics & Reporting: While not directly a designer's tool, understanding how design impacts metrics (e.g., conversion rates, engagement) is crucial. Familiarity with tools like Google Analytics or platform-specific analytics may be beneficial for understanding creative performance.

CRM & Automation: Not directly applicable to this design role, but an understanding of how marketing campaigns are executed through CRM systems could provide valuable context.

Other:

• Generative AI Tools: Thoughtful and proficient use of tools like Midjourney, DALL-E, or Stable Diffusion is expected.

• Project Management/Collaboration: Tools like Asana, Jira, Slack, or Notion are likely used for team communication and project tracking.

📝 Enhancement Note: The tech stack emphasizes industry-standard design tools while also highlighting a forward-looking approach with the inclusion of motion graphics software and generative AI.

👥 Team Culture & Values

Operations Values:

• Problem-Solvers: Expected to identify creative challenges and develop solutions independently.

• Self-Starters: Taking initiative, driving projects to completion with high standards, and demonstrating accountability.

• Team Players: Fostering a "we, not me" mentality, supporting colleagues, and sharing responsibilities.

• Adaptable Minds: Embracing change, questioning existing methods, and actively seeking innovative improvements.

• Ownership Mindset: Taking full responsibility for one's work from start to finish, communicating openly, and learning from every experience.

Collaboration Style:

• Cross-functional Integration: Working closely with Marketing, Product Marketing, Product Design, and Operations to ensure cohesive brand messaging and execution.

• Feedback Exchange: A culture of actively seeking, giving, and receiving direct feedback to improve creative output.

• Knowledge Sharing: Implicitly, sharing best practices, templates, and learnings to elevate the entire team's capabilities.

📝 Enhancement Note: The explicitly stated personality traits directly translate into expected behaviors within the team, emphasizing proactivity, collaboration, and a commitment to continuous improvement within a dynamic tech environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Evolution: The primary challenge is to evolve and extend an already strong brand identity without diluting its core essence or recognizability. This requires a nuanced understanding of brand strategy and creative execution.

• Scalability & Efficiency: Developing visual systems and assets that can be scaled efficiently across numerous campaigns and channels, while maintaining high quality.

• Balancing Craft and Speed: Effectively integrating generative AI and modern tools to enhance speed and ideation, while ensuring hands-on craft remains paramount for quality and uniqueness.

• Cross-functional Alignment: Ensuring creative concepts resonate with and effectively support the objectives of diverse teams like Marketing and Product.

Learning & Development Opportunities:

• Industry Immersion: Gaining deep knowledge of the Web3, crypto, and fintech sectors.

• Skill Enhancement: Opportunities to hone skills in motion design, 3D, illustration, or generative AI through project work and potentially the education budget.

• Strategic Design Thinking: Developing a stronger understanding of how design contributes to broader business and marketing strategies.

• Mentorship: Learning from the Head of Design and collaborating with experienced professionals across the company.

📝 Enhancement Note: The challenges are framed as opportunities for growth, encouraging candidates to see complex problems as chances to develop new skills and contribute strategically.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took an established brand identity and extended it into a new campaign or format. What was your process, and what were the key considerations?" (Focus on process, strategic thinking, and brand guardianship.)

• "How do you approach translating a product launch brief into a visual concept? Walk us through an example from your portfolio." (Demonstrate conceptualization skills and ability to connect design to product/marketing goals.)

• "Imagine we need to create a visual system for a new type of decentralized application feature. What would be your first steps, and how would you ensure consistency across digital and potentially physical touchpoints?" (Assess problem-solving approach, systemic thinking, and understanding of brand application.) Company & Culture Questions:

• "What excites you about Solflare and the Web3 space?" (Show genuine interest and understanding of the company's mission and industry.)

• "How do you handle receiving critical feedback on your creative work?" (Assess your collaborative approach and ability to grow from feedback.)

• "Describe your experience working with generative AI tools. Where do you see their greatest value in a brand design role?" (Evaluate your understanding and practical application of AI in design.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the challenge, your role, the solution, and the impact. Use visuals effectively to illustrate your points.

• Emphasize Brand Extension: Highlight specific examples where you took an existing brand and innovated upon it.

• Showcase Process: Detail your thought process, the tools you used, and the constraints you navigated.

• Be Ready for Deep Dives: Be prepared to discuss specific design choices, your reasoning, and how your work aligned with project objectives.

• Engage and Ask Questions: Show enthusiasm and ask thoughtful questions about the team, the role, and Solflare's design challenges.

📝 Enhancement Note: Preparation should focus on showcasing not just design skills but also strategic thinking, collaboration, and a proactive, problem-solving mindset aligned with Solflare's stated values.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio is easily accessible (via link) and specifically curated to highlight 3-5 projects demonstrating brand identity extension, campaign conceptualization, and multi-format application. Tailor your project selection to align with Solflare's industry and brand needs.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, emphasizing achievements in brand design, visual storytelling, and campaign development. Use keywords such as "brand identity," "visual systems," "campaign design," "digital content," "typography," and "collaboration."

• Interview Preparation: Practice articulating your design process, creative decision-making, and how you approach challenges. Prepare to discuss your portfolio projects in detail and research Solflare's current brand presence and mission.

• Company Research: Thoroughly research Solflare, its mission in the Web3 space, its target audience, and its existing brand assets. Understand the company culture and values to articulate your fit effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.