Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Prove

Location: United States (Remote - East Coast Preferred)

Job Type: Full-Time

Category: Marketing / Creative Operations

Date Posted: 2026-06-12

Experience Level: 4+ Years (Mid to Senior Level)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic and hands-on execution of Prove's brand identity across all user touchpoints, from ideation to launch.

• Drive the evolution of the brand expression through integrated campaigns, product storytelling, digital experiences, and comprehensive design systems.

• Leverage AI tooling to rethink and optimize creative workflows, enabling self-service, consistency, and innovation in brand experiences.

• Contribute to building a scalable design system with a focus on token-based components and efficient Figma-to-code workflows.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer within the Marketing department, reporting to the Senior Director, Brand Design & Strategy. The emphasis on "pivotal moment of growth," "start-up mentality," and "working in ambiguity" suggests a dynamic, fast-paced environment where strategic thinking and proactive execution are highly valued. The integration of AI tooling indicates a forward-thinking approach to creative operations and brand management.

📈 Primary Responsibilities

• Collaborate closely with Marketing stakeholders to translate business strategy into a cohesive and differentiated brand experience across the user journey.

• Own and champion the aesthetic and emotional identity of the Prove brand, ensuring high creative quality in all deliverables.

• Develop and execute performant brand and marketing assets for various channels, including events, landing pages, emails, digital ads, and social media.

• Contribute to the development and maintenance of Prove's design system, focusing on token-based components, variants, and Figma-to-code workflows.

• Explore and implement AI tooling for automated asset generation, brand governance, and enhanced stakeholder enablement.

• Define and enforce AI fluency standards and internal guidelines for responsible, on-brand use of generative tools.

• Advocate for testing and continuous learning to improve brand experiences and optimize creative output.

• Present and defend creative quality, brand consistency, and strategic alignment in reviews and discussions.

• Maintain a pixel-perfect design approach with a strong focus on systematic thinking and attention to detail.

• Collaborate closely with engineering teams on website development and implementation to ensure seamless execution of design visions.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and tactical execution. The explicit mention of "AI tooling," "design systems," and "Figma-to-code workflows" points towards a need for modern design operations expertise. The expectation to "translate ambiguity into clarity" and "align creative work to business impact" underscores the strategic component of this role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred, though not strictly required if equivalent practical experience is demonstrated.

Experience: 4+ years of applied design experience, with a significant focus on brand design, integrated campaigns, digital/web design, and design systems.

Required Skills:

• Proven experience in brand design, visual design, and campaign execution.

• Strong portfolio showcasing brand vision, integrated campaigns, and systems thinking.

• Demonstrated ability to translate complex business strategies into clear, impactful brand experiences.

• Excellent foundation in visual design principles: layout, typography, color theory, and visual hierarchy.

• Advanced proficiency in Figma, including contribution to and maintenance of design systems, component creation, and variant management.

• Experience designing for diverse digital channels: web design, digital ads, social ads, and banner ads.

• Proficient in UX/UI principles with a demonstrated ability to apply them across web and mobile design.

• Meticulous attention to detail with a pixel-perfect design approach and a strong aptitude for systematic thinking.

• Experience collaborating closely with engineers on website development and implementation.

• Interest and experience in utilizing AI tooling for creative innovation, experimentation, and brand governance.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Preferred Skills:

• Experience working within the identity, security, fintech, or other regulated industries.

• Familiarity with Webflow and its design capabilities.

• Experience with design systems beyond Figma, including implementation and documentation.

• Proven ability to guide a brand through periods of rapid growth or transformation.

• Experience or interest in illustration and motion graphics.

📝 Enhancement Note: The requirements emphasize a strong technical skill set in design tools (Figma, Adobe Creative Suite) and a strategic understanding of brand systems and user experience. The preference for specific industries and additional tools like Webflow suggests that candidates with relevant domain knowledge and a broader technical toolkit will be highly regarded. The focus on AI is a key differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a strong brand vision, successful integrated campaigns, and evidence of systems thinking.

• Include case studies demonstrating the ability to translate business objectives into creative solutions and measurable brand impact.

• Highlight examples of design system contributions, including component creation, pattern definition, and adherence to branding guidelines.

• Showcase experience in designing for various digital touchpoints, with a focus on consistency and user experience across platforms.

• Demonstrate a clear understanding of how design decisions align with business goals and drive key metrics. Process Documentation:

• Examples of how you have documented and maintained design systems, including style guides, component libraries, and usage guidelines.

• Case studies detailing the process of developing and implementing brand guidelines for campaigns or new product launches.

• Documentation or examples of how AI tools were integrated into design workflows to improve efficiency or generate innovative creative assets.

• Evidence of collaboration processes with engineering and marketing teams, outlining communication methods and feedback loops.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating practical application of design skills within a strategic and systematic framework. Emphasis is placed on the ability to articulate the "why" behind design decisions and showcase quantifiable results, particularly in the context of brand building, system design, and the innovative use of AI.

💵 Compensation & Benefits

Salary Range: $115,000 - $130,000 USD per year. Offered salary will be determined by applicant's education, experience, knowledge, skills, geo-location, and abilities, as well as internal equity and alignment with market data.

Benefits:

• Competitive salaries & Bonus Plan (for eligible roles) and Equity Plan.

• Modern Health for financial, mental, and physical wellness.

• 401(k) Retirement Plan & Match (US Offices).

• Unlimited Vacation and Flexible hours.

• Comprehensive medical benefits for you and your family.

• Emotional & Physical Wellness: Access to wellness services (EAP & Prove Well-Being Reimbursement).

• Bottomless snacks & beverages for certain office locations.

• Daily GrubHub stipend for lunch if coming into the office (US Offices).

• A collaborative and engaging work environment.

Working Hours: Flexible hours are offered, with a standard expectation of 40 hours per week. The role is fully remote, allowing for flexibility in daily scheduling as long as responsibilities are met and collaboration with East Coast teams is facilitated.

📝 Enhancement Note: The salary range is competitive for a Senior Brand Designer role in the US. The "Metro 2" and "Metro 3" distinction for compensation based on location suggests a localized pay structure within the US. The benefits package is comprehensive, emphasizing wellness, flexibility, and financial security, which are attractive to experienced professionals. The mention of "Unlimited Vacation" and "Flexible hours" aligns with a modern, results-oriented work culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focusing on digital identity, authentication, and mobile-first economy solutions. Prove operates in a B2B SaaS model, serving over 1,000 enterprise customers across various sectors including banking, lending, healthcare, gaming, crypto, e-commerce, marketplaces, and payments.

Company Size: The provided data does not specify company size, but the mention of "1,000 enterprise customers" and "20 billion customer requests annually" suggests a significant and rapidly growing organization.

Founded: The founding date is not specified, but the company is described as driving the future of digital identity and experiencing a "pivotal moment of growth."

Team Structure:

• The Creative team, within the Marketing department, includes a Senior Director of Brand Design & Strategy who this role reports to.

• The role emphasizes close collaboration with "Marketing stakeholders" and "engineers."

• The company culture values "self-starting professionals," quick information processing, intelligent decision-making, natural curiosity, tenacity, and teamwork. Methodology:

• Data-driven decision-making and a focus on measurable business impact.

• Embracing experimentation and a "growth mindset."

• Systems thinking and scalable pattern development.

• Utilizing AI tooling for innovation and efficiency.

• Collaboration and knowledge sharing within the team and across departments.

Company Website: https://www.prove.com/

📝 Enhancement Note: Prove operates in a high-growth, tech-forward environment focused on solving complex digital identity challenges. The culture appears to foster autonomy, innovation, and a results-oriented approach, with a strong emphasis on leveraging technology like AI to drive efficiency and creative excellence. The B2B SaaS model means the brand design will be crucial for enterprise client acquisition and retention.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Brand Designer, indicating a mid-to-senior level position. It requires significant applied experience (4+ years) and the ability to lead execution, contribute strategically to brand vision, and operate with a degree of autonomy. It suggests a path beyond junior or mid-level designer roles, with expectations for ownership and influence.

Reporting Structure: The Senior Brand Designer reports to the Senior Director, Brand Design & Strategy. This indicates a clear reporting line within the Brand Design & Strategy function, which is part of the broader Marketing department.

Operations Impact: The impact of this role is directly tied to elevating Prove's brand at a critical growth phase. This includes shaping the brand expression across the entire user journey, contributing to marketing campaign effectiveness, enhancing product storytelling, and ensuring a cohesive digital experience. Strong brand design directly influences customer acquisition, perception, and ultimately, revenue growth. The focus on AI integration also positions the role to drive operational efficiencies within the creative function.

Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in design systems, AI-driven creative workflows, and potentially brand strategy through close work with the Senior Director.

• Leadership Potential: As a senior role, there's potential for mentorship of more junior designers and increased ownership of key brand initiatives, paving the way for a Lead Designer or Art Director role.

• Industry Exposure: Gaining experience in the rapidly evolving digital identity and fintech sectors, which are high-demand areas.

• Cross-functional Influence: Opportunity to influence brand direction across product, engineering, and marketing through strong collaboration and strategic input.

📝 Enhancement Note: The "Senior" title and the reporting structure suggest clear career progression within the design function. The emphasis on AI and design systems indicates a forward-looking role that offers opportunities to develop in-demand skills, making it attractive for long-term career growth within a scaling tech company.

🌐 Work Environment

Office Type: This is a fully Remote position. While the company mentions "certain office locations" for perks like snacks and stipends, the role itself is designated as remote within the US, with a preference for the East Coast.

Office Location(s): Remote within the United States. The preference for East Coast may be to facilitate collaboration with teams operating in Eastern Time Zones.

Workspace Context:

• Collaborative Environment: Despite being remote, the role emphasizes close collaboration with Marketing stakeholders and engineers, suggesting a culture that supports remote teamwork through digital tools and communication platforms.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and likely modern collaboration tools (e.g., Slack, Zoom, project management software) is implied. The role's focus on AI tooling suggests it will be integrated into this remote workflow.

• Team Interaction: While physical office interactions are limited for this role, the company culture encourages connecting with "talented Provers," implying virtual team-building activities and communication channels are in place.

Work Schedule: Flexible hours are offered, with an expected commitment of 40 hours per week. This flexibility is a key benefit for remote work, allowing designers to manage their schedules while ensuring availability for core team hours and collaboration needs, especially with East Coast-based teams.

📝 Enhancement Note: The remote-first nature of this role, combined with flexible hours, offers significant autonomy. However, the preference for East Coast candidates suggests a need for alignment with specific time zones for collaborative efforts, particularly important for a role that requires close interaction with marketing and engineering teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation/Review: Candidates will likely be asked to present their portfolio, walking through key projects, design rationale, and impact. This is a critical stage for demonstrating brand vision, systems thinking, and problem-solving skills.

• Hiring Manager Interview: Discussion with the Senior Director, Brand Design & Strategy to delve deeper into experience, strategic thinking, collaboration style, and cultural fit.

• Team/Cross-functional Interviews: Potential interviews with other marketing or engineering team members to assess collaboration capabilities and alignment with broader team dynamics.

• Skills Assessment/Challenge: A practical design exercise or case study may be given to evaluate specific skills, problem-solving abilities, and approach to design challenges, potentially involving AI tools or design system components.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your capabilities in brand design, integrated campaigns, and design systems. Prioritize projects that demonstrate quantifiable business impact.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the solutions you developed, and the results achieved. Highlight your strategic thinking and how you leveraged design to solve business challenges.

• Showcase Systems Thinking: Clearly demonstrate your understanding and application of design systems, including component design, scalability, and consistency.

• Highlight AI Integration: If applicable, showcase projects where you've experimented with or integrated AI tools into your workflow, explaining the benefits and outcomes.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased engagement, conversion rates, reduced friction).

• Tailor to Prove: Research Prove's current brand and products. If possible, include a speculative piece or highlight how your skills align with their specific industry and growth stage.

Challenge Preparation:

• Understand Prove's Brand: Familiarize yourself with Prove's mission, products, and current brand aesthetic.

• Design System Fundamentals: Be prepared to discuss principles of design systems, component-based design, and tokenization.

• AI in Design: Review current trends and best practices for using AI tools in graphic design, brand management, and workflow optimization.

• Problem-Solving Scenarios: Practice articulating your approach to ambiguous design problems, focusing on research, ideation, iteration, and stakeholder alignment.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on portfolio presentation and practical application of skills, especially concerning design systems and AI. Candidates should prepare to articulate their strategic thinking and showcase quantifiable results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for design system contribution, component creation, prototyping, and collaboration. Proficiency in advanced Figma features is expected.

• Adobe Creative Suite: Required for various design tasks, including advanced image manipulation (Photoshop), vector graphics (Illustrator), and layout/print design (InDesign).

• AI Tooling: Experience or demonstrated interest in using generative AI tools for asset creation, ideation, and workflow optimization is a key requirement. Specific tools may vary, but familiarity with the landscape is important.

Analytics & Reporting:

• While not a primary focus for a Brand Designer, an understanding of how design impacts analytics and reporting is beneficial. Familiarity with analytics platforms (e.g., Google Analytics) and dashboard tools (e.g., Tableau, Looker) to understand user behavior and campaign performance related to design elements. CRM & Automation:

• Basic understanding of how brand assets are deployed through marketing automation platforms and CRM systems might be helpful for context, though not a direct requirement for this role.

📝 Enhancement Note: The technology stack is heavily centered around modern design tools, with a significant emphasis on Figma and the emerging landscape of AI creative tools. This indicates a commitment to efficient, scalable, and innovative design processes.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A strong commitment to high-quality design, attention to detail, and pixel-perfect execution.

• Systems Thinking: Valuing scalable, consistent, and well-documented design systems that empower others.

• Innovation & Experimentation: Embracing new technologies like AI and encouraging a growth mindset to push creative boundaries.

• Collaboration & Teamwork: Working effectively with cross-functional teams, sharing knowledge, and supporting colleagues.

• Impact & Results: Focusing on how design directly contributes to business objectives and drives measurable outcomes.

Collaboration Style:

• Cross-functional Integration: Actively collaborating with Marketing, Product, and Engineering teams to ensure brand consistency and strategic alignment across all touchpoints.

• Constructive Feedback Culture: Openness to giving and receiving feedback to continuously improve creative output and processes.

• Knowledge Sharing: Willingness to share expertise, best practices, and learnings, especially regarding new tools and methodologies like AI.

📝 Enhancement Note: The culture values both individual excellence in craft and collaborative effort. The emphasis on systems and AI suggests an environment that is forward-thinking and embraces efficiency through structured processes and technological adoption.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Vision with Business Needs: Effectively translating strategic business goals into creative expressions that resonate with target audiences while adhering to brand guidelines.

• Navigating Ambiguity: Thriving in a fast-paced, growth-stage environment where requirements may evolve and clarity needs to be actively sought and created.

• Integrating AI Responsibly: Learning to effectively leverage AI tools for creative output while maintaining brand integrity, quality, and ethical considerations.

• Scalability of Design Systems: Continuously evolving and maintaining a design system that supports rapid product and marketing expansion.

Learning & Development Opportunities:

• AI Design Specialization: Deepening expertise in AI-driven design tools and workflows, becoming a go-to resource for generative AI applications in branding.

• Design Systems Leadership: Contributing significantly to the growth and governance of Prove's design system, potentially leading initiatives.

• Industry Immersion: Gaining valuable experience in the high-growth fintech and digital identity sectors.

• Strategic Brand Development: Opportunities to work closely with senior leadership on shaping the long-term brand strategy.

📝 Enhancement Note: The challenges presented are typical of senior roles in scaling tech companies, requiring adaptability, strategic thinking, and a proactive approach. The growth opportunities are aligned with developing in-demand skills in areas like AI and design systems, crucial for career advancement in the current tech landscape.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business strategy into a cohesive brand experience. What was your process, and what was the outcome?" (Focus on strategic thinking, process, and impact.)

• "How do you approach building or contributing to a design system? What are the key principles you follow for scalability and consistency?" (Demonstrate systems thinking and practical application.)

• "How do you see AI impacting the role of a brand designer? Describe your experience or interest in using AI tools in your workflow." (Assess innovation, adaptability, and comfort with new technology.) Company & Culture Questions:

• "Why are you interested in Prove and our mission in digital identity?" (Show research and genuine interest in the company's domain.)

• "Describe your ideal remote work environment and collaboration style. How do you ensure effective communication and teamwork when working remotely?" (Evaluate remote work readiness and collaboration skills.)

• "How do you stay updated on design trends, and how do you balance them with maintaining a consistent brand identity?" (Assess continuous learning and brand stewardship.) Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career and key strengths, then dive into 2-3 selected projects. For each project, clearly outline the challenge, your role, your process, the solution, and the results.

• Highlight Systems & AI: Explicitly point out where you applied design systems thinking and how you leveraged AI tools. Explain the rationale and benefits.

• Quantify Impact: Use data and metrics to support the success of your projects. If direct metrics aren't available, discuss qualitative impacts or user feedback.

• Engage the Interviewer: Make it a conversation. Be prepared to answer detailed questions about your design choices and thought process.

📝 Enhancement Note: Interview preparation should focus on demonstrating a balance of strategic brand thinking, technical proficiency in design systems and AI, and strong collaborative skills, all within the context of a remote, fast-paced environment.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features projects demonstrating your expertise in brand design, integrated campaigns, design systems, and any relevant AI tool usage. Tailor your portfolio to reflect the requirements and preferred skills mentioned in the job description.

• Resume Optimization: Craft your resume to highlight your 4+ years of experience, focusing on achievements and responsibilities directly related to brand vision, digital design, systems thinking, and AI integration. Use keywords from the job description.

• Prepare Your Narrative: Be ready to articulate your design process, strategic thinking, and how you translate business objectives into creative solutions. Practice presenting your portfolio, focusing on storytelling and quantifiable results.

• Company Research: Thoroughly research Prove, its mission, its current brand presence, and its target industries. Understand their value proposition and how your design skills can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for a Brand Design role within a tech company. All details should be verified directly with the hiring organization before making application decisions.