Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Mochi Health

Location: San Francisco, CA

Job Type: Full-time

Category: Art & Design / Creative & Media

Date Posted: 2026-08-28

Experience Level: 2-5 years

Remote Status: On-site (5 days/week)

🚀 Role Summary

• Lead the definition and evolution of Mochi Health's brand identity, strategy, and visual systems across all touchpoints.

• Drive high-craft execution in packaging, advertising, and overarching visual identity to ensure a consistent and approachable brand presence.

• Collaborate closely with cross-functional teams, including marketing, product, and leadership, to champion brand integrity and intentional representation.

• Develop and maintain comprehensive brand guidelines and asset libraries to support a growing team and ensure brand consistency.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, implying a need for not just execution but also strategic leadership in brand development. The emphasis on "brand direction, strategy, and architecture" suggests a significant contribution to the foundational elements of Mochi Health's brand. The requirement to "own or contribute meaningfully to brand identity systems" further elevates the expectation beyond individual asset creation to systemic brand management.

📈 Primary Responsibilities

• Develop and refine the overall brand direction, strategy, and architecture, ensuring a cohesive and distinctive brand identity across all platforms.

• Translate brand strategy into a coherent and robust visual system, including comprehensive identity guidelines and scalable asset libraries.

• Partner with marketing, product development, and leadership teams to ensure the brand is consistently and intentionally represented across all customer touchpoints.

• Execute high-quality design work across various mediums, including packaging, advertising campaigns, digital assets, and marketing collateral.

• Contribute to the strategic thinking behind the brand's positioning and messaging, ensuring it resonates with target audiences and reinforces Mochi Health's mission.

• Collaborate with external agencies or freelancers as needed to augment design capabilities and ensure brand consistency.

• Champion design best practices and innovation within the creative team, fostering a culture of continuous improvement and high craft.

• Provide art direction and feedback on design projects to ensure alignment with brand strategy and quality standards.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on design execution. The emphasis on "systems thinking" and "brand architecture" suggests the need for a designer who can build and manage the foundational elements of a brand, not just create individual pieces. The requirement to partner with multiple departments indicates a need for strong communication and collaboration skills.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Senior Brand Designer role. A strong portfolio can often substitute for formal education.

Experience: Minimum of 3 years of progressive experience in brand design, with a proven track record of developing and implementing successful brand identities.

Required Skills:

• Minimum 3 years of professional experience in brand design.

• High proficiency in industry-standard design software, including Figma, Adobe Photoshop, and Adobe Illustrator.

• Demonstrated ability to create and manage comprehensive brand identity systems, not just individual design assets.

• Strong portfolio showcasing high-craft visual design across packaging, advertising, and overall brand identity.

• Proven experience in strategic brand thinking, from concept development to execution.

• Expertise in typography, color theory, layout, and imagery to reinforce a unified brand idea.

• Ability to transition seamlessly between strategic brand conceptualization and hands-on design execution.

• Keen eye for detail and a commitment to producing polished, high-quality design work that avoids a templated or default appearance. Preferred Skills:

• Experience in 3D design, including packaging mockups, product renders, or other relevant 3D assets.

• Experience building or evolving brand guidelines and design systems for use by a growing team.

• Background working at a brand or creative agency, or in-house at a brand-forward company.

• Familiarity with healthcare industry aesthetics and communication nuances.

• Basic understanding of user experience (UX) principles as they relate to visual design.

📝 Enhancement Note: The "Ideal Experience" section directly informs the preferred skills, emphasizing practical application in 3D design, system development, and agency/in-house experience within a brand-forward environment. The mention of healthcare suggests that prior exposure to the industry would be a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating end-to-end brand development projects, from initial strategy to final execution.

• Emphasis on projects where you owned or significantly contributed to the brand identity system, showcasing your strategic approach and systemic thinking.

• Visual examples of how your designs have been applied across various touchpoints, particularly packaging and advertising.

• Specific work samples that highlight your proficiency in Figma, Photoshop, and Illustrator, demonstrating high craft and attention to detail.

• Projects that illustrate your ability to translate brand strategy into a cohesive visual language, including typography, color palettes, and imagery. Process Documentation:

• Case studies should clearly outline the design process undertaken, including research, concept development, iteration, and final implementation phases.

• Showcase how brand guidelines and design systems were developed and documented, detailing their structure and usability for a team.

• Demonstrate the methodology used to ensure brand consistency across diverse applications and marketing channels.

• Provide evidence of how your design work contributed to specific business objectives or improved brand perception, ideally with measurable outcomes.

📝 Enhancement Note: Given the role's focus on "brand direction, strategy, and architecture" and "systems," the portfolio is expected to go beyond a collection of pretty pictures. It needs to demonstrate a strategic, systematic approach to brand building. The "Ideal Experience" points towards including examples of brand guidelines and potentially 3D renders.

💵 Compensation & Benefits

Salary Range: $150,000 - $200,000 annually.

Benefits:

• Comprehensive Health Coverage: Robust medical, dental, and vision insurance.

• Financial Security: 401(k) with company matching and fully covered life insurance.

• Time to Recharge: Unlimited Paid Time Off (PTO), generous company holidays, and flexibility.

• Wellness First: Weekly mindfulness sessions, group workouts, and fitness perks.

• Daily Fuel: Unlimited espresso and matcha bar, with lunch provided five days a week in the office.

• Connection & Community: Opportunities for team lunches, office events, and offsite retreats.

• High-Impact Work: Opportunity to contribute significantly to the future of digital healthcare.

• Competitive Compensation: Top-of-market salary and a generous equity package.

• World-Class Team: Collaborative environment with experienced professionals across various departments.

• Profitable & Explosive Growth: Opportunity to work in a stable, rapidly growing, non-VC-funded company.

Working Hours: Full-time, with an expectation of being on-site five days a week. While specific hours aren't stated, a standard 40-hour work week is typical for full-time roles. The emphasis on "unlimited PTO" suggests a focus on results and employee well-being rather than strict adherence to hours.

📝 Enhancement Note: The salary range is explicitly stated. The benefits list is comprehensive and detailed, highlighting Mochi Health's commitment to employee well-being, financial security, and a positive work environment. The "Daily Fuel" and "Connection & Community" benefits emphasize the company's focus on an engaging on-site experience.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (specifically an AI-driven marketplace for healthcare discoverability, transparent pricing, and medication access). Mochi Health is disrupting traditional healthcare by focusing on patient accessibility and affordability through technology.

Company Size: While not explicitly stated in the provided data, the context of hiring a "Senior" role and the mention of "growing rapidly" and "growing team" suggests a mid-stage startup, likely between 50-200 employees.

Founded: The description mentions "over the past few years," indicating a relatively young company, likely founded in the last 5-7 years.

Team Structure:

• The Senior Brand Designer reports to the Head of Design, indicating a structured design department.

• Collaboration is expected with Marketing, Product, and Leadership teams, suggesting a cross-functional approach.

• The company culture values "bold thinking, inclusive collaboration, and getting meaningful work into the world," aiming to rebuild healthcare from the patient up.

• The "World-Class Team" description implies a high-caliber group of professionals across various disciplines. Methodology:

• The company utilizes an AI-driven marketplace model to enhance healthcare discoverability.

• Their approach combines clinical expertise with technology to create a more intuitive and human healthcare experience.

• A core methodology involves providing patients with transparent pricing, personalized medication management, and long-term access to medical records.

• The company emphasizes data-driven decision-making and continuous innovation.

Company Website: https://joinmochi.com/

📝 Enhancement Note: The company culture is strongly emphasized as mission-driven, patient-centric, and collaborative. The "Profitable & Explosive Growth" without VC constraints suggests a stable and potentially faster decision-making environment compared to VC-backed startups. The on-site requirement reinforces a culture that values in-person collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior Brand Designer," indicating a position that requires significant experience and the ability to lead projects and mentor others. It's a key individual contributor role with strategic influence.

Reporting Structure: The Senior Brand Designer reports directly to the Head of Design, suggesting a clear line of communication and potential for mentorship from a senior design leader. This structure allows for direct impact on design strategy and execution.

Operations Impact: While not a traditional "Operations" role, the Senior Brand Designer's work has a profound impact on the company's perception, customer acquisition, and overall brand equity. A strong, consistent brand identity is crucial for market penetration, trust-building in the healthcare space, and attracting both customers and talent. The design directly influences how Mochi Health is understood and valued by patients and providers.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Art Director role as the company scales, taking on more strategic oversight and team management responsibilities.

• Specialization: Opportunity to deepen expertise in specific areas like packaging design, 3D visualization, or brand system architecture, becoming a subject matter expert.

• Cross-functional Influence: Develop stronger strategic partnerships with Product and Marketing, influencing broader Go-To-Market strategies through compelling brand narratives and visual communication.

• Mentorship: Opportunity to mentor junior designers and contribute to building a robust design function within Mochi Health.

📝 Enhancement Note: The "Senior" title implies a career progression path beyond individual contributor roles. The emphasis on building brand systems and strategy suggests opportunities for leadership in shaping the company's visual future. The company's growth phase presents a prime environment for individuals to have a significant impact and advance their careers.

🌐 Work Environment

Office Type: The company operates from a vibrant downtown San Francisco HQ, described as "prime location." The environment is explicitly "in-person" and requires employees to be on-site five days a week.

Office Location(s): Downtown San Francisco, CA, noted as being steps from public transit, coffee shops, and city amenities.

Workspace Context:

• The on-site policy is designed to foster collaboration, innovation, and strong connections among team members.

• The office offers an "unlimited espresso and matcha bar" and "delicious lunch served five days a week," creating a comfortable and engaging work environment.

• The culture promotes "real relationships" through team lunches and office events, encouraging interaction.

• The workspace is equipped to support a high-caliber team, with an implied focus on providing the necessary tools and environment for creative work.

Work Schedule: Full-time, on-site (5 days/week). The company emphasizes results and employee well-being, suggesting a flexible approach to daily hours within the full-time framework, balanced by the expectation of in-person collaboration.

📝 Enhancement Note: The mandatory five-day on-site policy is a key differentiator. The company actively cultivates an engaging office environment with amenities and community-building initiatives, suggesting that in-person collaboration is highly valued and actively facilitated.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by a recruiter or hiring manager to assess basic qualifications and design aesthetic.

• Portfolio Review & Discussion: A more in-depth session with the Head of Design and potentially other design/marketing team members. This will focus on your portfolio, strategic thinking, process, and how you approach brand systems and execution. Be prepared to walk through specific case studies.

• Cross-functional Interviews: Meetings with key stakeholders from Marketing, Product, or Leadership to assess collaboration skills, understanding of business objectives, and cultural fit.

• Potential Design Exercise: A small, focused design challenge might be given to assess specific skills or problem-solving abilities relevant to Mochi Health's brand needs.

• Final Interview: Likely with a senior leader to discuss overall fit, career aspirations, and alignment with company mission.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest projects that directly align with the requirements (brand identity systems, packaging, advertising, strategy-to-execution).

• Tell a Story: For each project, clearly articulate the problem, your role, the strategic approach, the design process, and the outcome (quantify impact if possible).

• Highlight Systems Thinking: Emphasize your ability to create cohesive visual systems, not just isolated assets. Show brand guidelines, style guides, or how elements flex across applications.

• Demonstrate Craft: Ensure all visuals are high-quality, polished, and error-free. Pay attention to typography, layout, and imagery.

• Showcase Tool Proficiency: Implicitly demonstrate your skill with Figma, Photoshop, and Illustrator through the quality and execution of your work.

• Address 3D Experience: If you have 3D design experience (packaging mockups, renders), make sure to include relevant examples.

Challenge Preparation:

• Understand Mochi's Brand: Research Mochi Health's current branding, mission, and target audience. Think about how you would evolve or enhance it.

• Prepare Brand Strategy Talking Points: Be ready to discuss what makes a strong brand in the healthcare space and how you would approach developing brand strategy for a company like Mochi.

• Practice Articulating Process: Be able to clearly explain your design process, from initial brief to final delivery, and how you incorporate feedback.

• Think About Consistency: Prepare to discuss how you ensure brand consistency across diverse platforms and applications.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing heavily on portfolio quality, strategic thinking, and collaborative capabilities. The emphasis on "high-craft" and "systems" means the portfolio review will be critical.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system development. High proficiency is required.

• Adobe Photoshop: Standard for image manipulation, photo editing, and detailed raster-based design work.

• Adobe Illustrator: Crucial for vector graphics, logo design, illustration, and creating scalable brand assets.

Analytics & Reporting: While not directly a designer's tool, understanding how design impacts metrics (e.g., conversion rates on ads, engagement with packaging) is beneficial. Familiarity with tools used by marketing or product teams (e.g., Google Analytics, Mixpanel) might be advantageous for understanding design's impact.

CRM & Automation: Not directly relevant to the Senior Brand Designer role.

📝 Enhancement Note: The core tools listed are standard for brand and visual designers. The requirement for "high proficiency" in Figma, Photoshop, and Illustrator indicates these are central to the role's execution.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to improving healthcare accessibility and affordability for patients.

• Patient-Centric: Focus on creating human, intuitive, and trustworthy experiences for users.

• Bold Thinking & Innovation: Encouraging creative solutions and challenging the status quo in healthcare.

• Inclusive Collaboration: Valuing diverse perspectives and working together effectively across teams.

• High Craft & Detail: A commitment to excellence, quality, and meticulous execution in all aspects of work.

• Growth & Learning: Fostering an environment where individuals can develop their skills and advance their careers.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with Marketing, Product, and Leadership, requiring strong communication and partnership skills.

• Proactive Communication: Given the on-site requirement, informal and formal collaboration is encouraged, likely through design critiques, team meetings, and project-specific syncs.

• Feedback Exchange: A culture that values constructive feedback to elevate design quality and brand consistency.

• Shared Ownership: Employees are encouraged to contribute to the company's success and share in its growth ("share in the upside you help create").

📝 Enhancement Note: The company culture is a significant selling point, emphasizing purpose, collaboration, and high standards. The "Profitable & Explosive Growth" without VC constraints suggests a stable, long-term vision that influences how decisions are made and how teams operate.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Strategy and Execution: Effectively translating high-level brand strategy into tangible, high-quality design assets across diverse mediums.

• Maintaining Brand Consistency: Ensuring brand integrity across a rapidly growing company with multiple touchpoints and potentially increasing internal/external design resources.

• Navigating Healthcare Nuances: Designing for a sensitive industry where trust, clarity, and empathy are paramount, while also aiming for approachability and innovation.

• On-site Collaboration Dynamics: Adapting to and thriving within a mandatory five-day on-site work environment, ensuring productive in-person interactions.

Learning & Development Opportunities:

• Strategic Brand Leadership: Opportunity to significantly influence and shape the brand identity of a growing healthcare technology company.

• System Design Expertise: Deepen skills in creating and managing scalable design systems that support a growing organization.

• 3D Design Skill Enhancement: Potential to develop or refine 3D design capabilities for packaging and product visualization.

• Industry Exposure: Gain experience within the rapidly evolving healthcare technology sector.

• Mentorship: Learn from a Head of Design and collaborate with a world-class team.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in strategic brand development and system design, which align with the senior nature of the role.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a brand identity system from scratch, or evolving an existing one." (Focus on strategy, research, iteration, and documentation).

• "How do you ensure brand consistency across a wide range of touchpoints, from digital ads to physical packaging?" (Highlight systemic thinking and guidelines).

• "Walk us through a project where you had to balance a strong brand vision with specific marketing or product goals." (Demonstrate strategic execution and collaboration).

• "What makes a brand feel approachable and trustworthy in the healthcare industry, and how would you apply that to Mochi Health?" (Showcase industry awareness and strategic application). Company & Culture Questions:

• "What excites you most about Mochi Health's mission and our approach to healthcare?" (Connect your passion to their purpose).

• "How do you approach collaboration with non-design teams like marketing and product?" (Emphasize communication and partnership).

• "Describe a time you had to advocate for a design decision based on brand strategy or user needs." (Showcase your influence and rationale).

• "What are your thoughts on a 5-day on-site work policy, and how do you see it benefiting a design team?" (Align with their stated values). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the challenge, your role, the strategic approach, the creative solution, and the impact.

• Emphasize Systems: Dedicate specific slides or sections to showcase your brand guidelines, design system components, and how the brand flexes.

• Showcase Craftsmanship: Ensure all visuals are impeccable. If discussing packaging, show high-quality renders or mockups.

• Be Prepared for Deep Dives: Anticipate questions about specific design choices, tool usage, and strategic rationale.

• Articulate Your Value: Clearly state how your contributions led to positive outcomes for the brand or business.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strategic thinking, systemic design capabilities, strong execution craft, and collaborative skills, all tailored to Mochi Health's mission and values.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the Greenhouse portal via the provided job link.

• Curate and refine your portfolio: Ensure it prominently features brand identity systems, packaging design, and advertising work, showcasing your strategic approach and high-craft execution.

• Tailor your resume: Highlight your 3+ years of experience, proficiency in Figma, Photoshop, and Illustrator, and any experience with brand guidelines, design systems, or 3D design.

• Prepare your portfolio walkthrough: Practice presenting 2-3 key case studies that demonstrate your ability to translate strategy into impactful visual design. Be ready to discuss your process and rationale.

• Research Mochi Health: Understand their mission, current brand presence, target audience, and the competitive landscape in healthcare technology to articulate your understanding and vision during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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