Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Gigs

Location: New York, NY, United States

Job Type: Full-Time

Category: Brand & Creative Operations

Date Posted: May 21, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the visual identity and brand elevation for Gigs, a rapidly growing tech company in the mobile services operating system space.

• Lead critical brand design initiatives, from concept to execution, ensuring a cohesive and compelling brand narrative across all touchpoints.

• Collaborate with cross-functional teams, including product, marketing, and engineering, to translate strategic objectives into impactful visual solutions.

• Develop and maintain design systems and templates to enable rapid, high-quality creative output for the Design team and stakeholders.

📝 Enhancement Note: The role of Senior Brand Designer at Gigs is positioned within a "Brand Studio," suggesting a centralized creative function responsible for maintaining brand consistency and driving brand initiatives. This implies a need for strong system-thinking and the ability to scale design processes for a fast-growing organization. The emphasis on "craft-obsessed" and "foundational member" indicates a high degree of autonomy and a requirement for a designer who can set and uphold creative standards.

📈 Primary Responsibilities

• Elevate and evolve the Gigs brand across all channels, formats, and industry verticals, ensuring a consistent and impactful visual presence.

• Collaborate directly with stakeholders across product, marketing, sales, and engineering to translate complex ideas and business objectives into visually compelling design deliverables.

• Iterate on and scale the foundational design language of Gigs, contributing to a cohesive brand identity that supports rapid growth.

• Create and implement robust design templates and systems that empower the Design team and other departments to deliver high-quality creative assets efficiently and at pace.

• Develop visual concepts and assets for key marketing campaigns, product launches, website enhancements, and other strategic brand initiatives.

• Work closely with external partners and agencies when needed, providing clear direction and feedback to ensure brand alignment.

• Champion design best practices and contribute to the continuous improvement of the team's creative processes and workflows.

📝 Enhancement Note: The responsibility to "iterate on the design foundation and scale the design language" suggests the need for a designer who can not only execute but also strategize and build scalable design frameworks. The mention of working with "some of the world’s most exciting brands and apps" implies that this role will involve client-facing design work or design that directly supports Gigs' B2B customer experience.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in brand design, graphic design, or a closely related creative field, with a strong preference for agency or scale-up environments.

Required Skills:

• Exceptional proficiency in Figma and the Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Demonstrated expertise in motion design, with strong skills in tools like After Effects to animate and bring design assets to life.

• Proven ability to develop and maintain comprehensive design systems and style guides.

• Strong visual communication skills, with the ability to articulate design rationale clearly and persuasively.

• Excellent project management and organizational skills, with a demonstrated ability to manage multiple projects simultaneously and meet deadlines.

• Experience in creating visual assets for digital platforms, including websites, social media, and marketing collateral. Preferred Skills:

• Experience with 3D software (e.g., Blender) for creating custom visual elements and graphics.

• Familiarity with working with website Content Management Systems (CMS) and/or email design tools.

• Experience in the Fintech industry or a strong understanding of its aesthetic and communication nuances.

• Knowledge of mobile and web UI design principles.

📝 Enhancement Note: The requirement for specific software proficiency (Figma, Adobe Creative Suite, After Effects) and the preference for 3D software and CMS/email design tools indicate a need for a versatile designer capable of handling a broad range of creative outputs. The "agency or scale-up experience" preference highlights the need for adaptability and resilience in a fast-paced, high-growth environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-impact brand design projects showcasing a strong understanding of visual identity development, from concept to execution.

• Demonstrations of how design systems were developed, implemented, and maintained to ensure brand consistency and scalability.

• Examples of visual storytelling and the ability to translate complex ideas into compelling visual narratives.

• Case studies illustrating the process of collaborating with stakeholders, iterating on designs based on feedback, and delivering successful creative outcomes.

• Work samples that highlight proficiency in motion design and the ability to bring static assets to life. Process Documentation:

• Demonstrate a methodical approach to design problem-solving, outlining the steps taken from brief to final delivery.

• Showcase experience in developing and documenting design processes, including workflow optimization and template creation for efficient team output.

• Evidence of how design decisions were informed by customer needs, market trends, and business objectives.

📝 Enhancement Note: Given this is a "Senior" role and the company emphasizes speed and ownership, the portfolio should not only showcase final deliverables but also the candidate's strategic thinking, problem-solving process, and ability to build scalable solutions. This includes how they manage their workload, collaborate, and contribute to a design system.

💵 Compensation & Benefits

Salary Range: USD 170,000 - USD 200,000 per year.

Benefits:

• Competitive compensation package including stock options, reflecting partnership in the company's growth.

• Stipends for home office setup or work setup to ensure a comfortable and productive working environment.

• A dedicated budget for learning and development, supporting continuous skill enhancement and career growth.

• Complimentary phone and international data plan, reflecting the company's core business and valuing employee connectivity.

• Access to company hubs for in-person collaboration and team events.

• Occasional travel opportunities for team workshops, customer meetings, and company off-sites (e.g., Gigs Republic).

Working Hours: While specific hours are not detailed, the company culture emphasizes "Speed" and "we move and we ship," suggesting a proactive and driven work ethic. The hybrid model implies flexibility, with the expectation of regular in-office presence in company hubs.

📝 Enhancement Note: The salary range provided (USD 170,000 - USD 200,000) is at the higher end for a Senior Brand Designer role in New York City, reflecting the seniority, the company's growth stage (well-funded scale-up), and the critical nature of the role in defining the brand's future. The benefits package is robust, with a strong emphasis on employee partnership (stock options), professional development, and practical perks related to connectivity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically developing the operating system for mobile services, bridging telecom with modern tech platforms. Gigs operates in a complex, high-growth sector with significant technical and regulatory challenges.

Company Size: Approximately 150 employees across the US and Europe, indicating a dynamic and growing scale-up environment.

Founded: The company is well-established, having raised nearly $100 million in funding, and is actively hiring. The focus on "next phase of growth" suggests a company that has moved beyond the early startup phase and is scaling operations.

Team Structure:

• The role is a "foundational member of our Brand Studio," suggesting a small, high-impact team responsible for core brand design.

• This Studio likely collaborates closely with Marketing, Product, and Engineering teams, requiring strong cross-functional communication.

• The reporting structure is not explicitly stated but likely involves a Creative Director or Head of Brand/Marketing. Methodology:

• Speed: Emphasis on rapid execution and shipping work quickly.

• Ownership: Employees are encouraged to identify and fix issues proactively.

• Customer Obsession: Focus on understanding and serving customer needs, where their product is Gigs' product.

• Ambiguity: Comfort with making decisions and navigating complex domains with incomplete information.

• First Principles: Encouragement to question existing methods and find optimal solutions.

Company Website: https://gigs.com/careers

📝 Enhancement Note: Gigs' culture emphasizes speed, ownership, and first-principles thinking, which are critical for a fast-growing tech company operating in a complex domain. The "Brand Studio" structure suggests a dedicated, albeit potentially lean, creative team that needs to be highly efficient and strategic.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Brand Designer, indicating a mid-to-senior level position with significant responsibility for shaping the brand's visual direction. It requires not just execution but also strategic input and the ability to mentor or guide processes for junior team members or stakeholders.

Reporting Structure: As a foundational member of the Brand Studio, the Senior Brand Designer will likely report to a Creative Director or Head of Brand/Marketing. They will collaborate extensively with product managers, marketing leads, and engineers.

Operations Impact: The Senior Brand Designer's work will directly impact Gigs' market perception, customer acquisition, and brand loyalty. By elevating the brand, they will support sales efforts, enhance product adoption, and contribute to the company's overall growth trajectory. High-quality design can differentiate Gigs in a competitive landscape and build trust with enterprise clients.

Growth Opportunities:

• Leadership in Brand Strategy: Opportunity to grow into a Brand Lead or Creative Director role as the company scales its Brand Studio.

• Skill Expansion: Potential to deepen expertise in specialized areas like motion graphics, 3D design, or product branding, supported by the L&D budget.

• Cross-Functional Influence: Develop a strong understanding of product and business strategy through close collaboration, potentially leading to opportunities in product marketing or brand management.

• Mentorship: Guide and mentor junior designers or creative contributors as the team expands.

📝 Enhancement Note: The "foundational member" status of this role suggests significant potential for shaping the future of the Brand Studio. Growth will likely come from increasing strategic ownership, leading larger initiatives, and potentially building out the team.

🌐 Work Environment

Office Type: Gigs values in-person collaboration and has designed its offices to feel like "home-inspired workspaces." This suggests a comfortable, intentional, and collaborative atmosphere rather than a traditional corporate office.

Office Location(s): The company has "hubs" in the US and Europe. For this role, the primary location is New York, NY. The hybrid work model means regular time will be spent in this New York hub.

Workspace Context:

• The offices are described as having "plants, thoughtful tools, and small, tight-knit teams," fostering a natural and energizing collaborative environment.

• Expect a tech-forward workspace equipped with design tools and technology to support creative work.

• The emphasis on "tight-knit teams" and "natural collaboration" implies frequent informal interactions and a supportive team dynamic.

Work Schedule: A hybrid work schedule is in place, requiring regular time in the New York hub. While not strictly defined as 9-to-5, the company culture emphasizes "Speed" and "shipping," suggesting a results-oriented approach where focused work and efficient collaboration are prioritized.

📝 Enhancement Note: The hybrid model combined with the "home-inspired workspace" and "tight-knit teams" suggests a culture that balances flexibility with the intentionality of in-person collaboration for team building and ideation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess technical skills, experience, and creative direction.

• Creative Challenge/Case Study: Candidates may be asked to complete a design challenge or present a deep dive into a relevant portfolio project, focusing on problem-solving, strategic thinking, and design execution.

• Stakeholder Interviews: Meetings with key stakeholders (e.g., Head of Marketing, Product Leads) to assess collaboration style, communication skills, and alignment with company values.

• Team/Culture Fit Interview: Discussion with potential peers or team members to evaluate cultural alignment, resilience, and ability to thrive in a fast-paced, ambiguous environment.

• Final Interview: Potentially with a senior leader to discuss overall fit, strategic vision, and compensation.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that demonstrate brand identity development, system design, and motion graphics.

• Tell a Story: For each project, clearly articulate the problem, your role, the process, your creative decisions, and the impact or outcome. Use visuals to support your narrative.

• Highlight Systems Thinking: Showcase any examples of creating or working within design systems, templates, or scalable frameworks.

• Demonstrate Technical Proficiency: Ensure your work clearly shows mastery of Figma, Adobe Creative Suite, and After Effects. If you have 3D work, include it.

• Showcase Collaboration: If possible, mention how you collaborated with stakeholders or integrated feedback.

Challenge Preparation:

• Understand the Business: Research Gigs, their product, their market, and their competitors. Understand their mission ("operating system for mobile services").

• Anticipate Brand Challenges: Think about how a brand like Gigs needs to communicate complex technical solutions to a B2B audience while also maintaining a modern, forward-thinking image.

• Focus on Process: Be prepared to discuss your design process in detail, emphasizing how you approach ambiguity, iterate, and ensure quality at speed.

📝 Enhancement Note: The emphasis on "craft-obsessed," "foundational member," and "scale the design language" suggests the interview process will heavily scrutinize not just creative output but also the candidate's ability to shape processes and contribute strategically to a growing brand.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building design systems.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout and publishing, especially for marketing collateral and presentations.

• Motion Design Tools:

  • After Effects: For creating animations, motion graphics, and bringing static designs to life.

Analytics & Reporting: While not directly a designer's tool, understanding how design impacts metrics (e.g., conversion rates for landing pages, engagement on social media) will be beneficial. The company likely uses standard web analytics tools (e.g., Google Analytics) and potentially product analytics platforms.

CRM & Automation: Not directly relevant to the Senior Brand Designer role, but understanding Gigs' CRM (likely Salesforce or similar) and marketing automation platforms (e.g., HubSpot, Marketo) could provide context for where brand assets are deployed.

Preferred Tools:

• 3D Software (e.g., Blender): For creating unique visual assets.

• Website CMS (e.g., Webflow, Contentful): For understanding how designs are implemented on the web.

• Email Design Tools: For creating visually appealing email campaigns.

📝 Enhancement Note: The specific tool requirements are clearly outlined, emphasizing a need for a designer who is not only proficient in core design software but also has capabilities in motion graphics and potentially 3D. Familiarity with CMS and email tools is a plus, indicating that the role may involve direct or indirect contribution to web and email content.

👥 Team Culture & Values

Operations Values:

• Speed: A commitment to rapid iteration, shipping quickly, and setting ambitious deadlines. This means designers must be efficient and able to deliver high-quality work under tight timelines.

• Ownership: Taking initiative, identifying problems, and implementing solutions without waiting for explicit direction. This applies to design quality, process improvement, and team collaboration.

• Customer Obsession: A deep focus on understanding and serving the needs of Gigs' customers, translating their requirements into effective design solutions.

• Ambiguity: The ability to make sound judgments and decisions in complex, evolving environments where information may be incomplete. This requires resilience and strong problem-solving skills.

• First Principles: A drive to question assumptions and foundational beliefs to discover the most effective solutions, rather than relying on conventional approaches.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with product, engineering, and marketing teams is essential to translate business goals into visual strategies.

• Feedback-Driven Iteration: A culture that embraces constructive feedback as a means to refine designs and improve outcomes. Resilience to feedback cycles is key.

• Knowledge Sharing: As part of a "tight-knit team," open communication and sharing of best practices, tools, and learnings are expected.

• System-Oriented: A collaborative approach to building and maintaining design systems and templates that benefit the entire team and organization.

📝 Enhancement Note: The company's stated values (Speed, Ownership, Customer Obsession, Ambiguity, First Principles) directly inform how a Senior Brand Designer should approach their work. Success will depend on embodying these values, particularly in driving initiatives, managing ambiguity, and collaborating effectively within a fast-paced, evolving environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Craft: The core challenge will be maintaining high creative quality and brand integrity while operating at the rapid pace required by a scale-up.

• Navigating Ambiguity: Gigs operates in a complex, frontier technology space. The designer will need to develop creative solutions without always having complete information or established precedents.

• Scaling Design Systems: Developing and maintaining robust design systems that can support rapid growth and diverse creative needs across the organization.

• Cross-Functional Alignment: Effectively translating the needs and visions of various departments into cohesive brand experiences, managing diverse stakeholder expectations.

Learning & Development Opportunities:

• Deepening Specialization: Utilize the L&D budget to master advanced motion design techniques, explore 3D rendering, or gain expertise in specific areas of brand strategy.

• Industry Exposure: Attend relevant design conferences or workshops to stay abreast of emerging trends in brand design, visual communication, and creative technology.

• Leadership Development: Gain experience in leading design initiatives, mentoring junior team members, and contributing to the strategic direction of the Brand Studio.

• Business Acumen: Develop a stronger understanding of business strategy and product development through close collaboration with other departments.

📝 Enhancement Note: The challenges presented are inherent to working in a fast-growing tech company in a complex domain. The growth opportunities are designed to help candidates overcome these challenges by expanding their skill sets and strategic influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance speed with creative quality. How did you approach it, and what was the outcome?" (Focus on process, decision-making, and resilience)

• "How would you approach building or evolving a design system for a rapidly scaling tech company like Gigs? What are the key considerations?" (Focus on system thinking, scalability, and collaboration)

• "Imagine you're tasked with designing a visual campaign for a new Gigs product launch. Walk us through your process from brief to final assets." (Focus on end-to-end design thinking, problem-solving, and stakeholder management) Company & Culture Questions:

• "What excites you about Gigs' mission and the telecom/connectivity space?" (Show genuine interest and research)

• "How do you embody 'Ownership' and 'First Principles' in your design work?" (Connect your experience to company values)

• "Describe a challenging feedback cycle you experienced. How did you handle it, and what did you learn?" (Demonstrate resilience and growth mindset) Portfolio Presentation Strategy:

• Structure: For each project, clearly outline:

  1. The Challenge: What was the problem or objective?
  2. Your Role: What specifically did you do?
  3. Your Process: How did you approach it? (Research, ideation, iteration, tools used)
  4. Key Decisions: Why did you make certain design choices?
  5. The Solution: Show the final deliverables.
  6. The Impact: What were the results or learnings?

• Highlight Systems: Explicitly point out any elements of design systems, templates, or reusable components you created or utilized.

• Showcase Motion: Integrate motion graphics examples smoothly, explaining their purpose and impact.

• Be Concise and Engaging: Practice your presentation to be clear, impactful, and within a reasonable timeframe. Be ready to answer detailed questions about your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also strategic thinking, process orientation, and alignment with Gigs' core values of speed, ownership, and dealing with ambiguity. The portfolio presentation is a critical component for showcasing these attributes.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on gigs.com/careers.

• Curate Your Portfolio: Select 3-5 of your strongest brand design projects that best showcase your skills in visual identity, motion design, system design, and your overall creative process. Ensure it highlights your ability to work in a fast-paced environment.

• Tailor Your Resume: Emphasize experience relevant to scale-ups, agency work, brand elevation, and proficiency with the required design tools (Figma, Adobe Creative Suite, After Effects). Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your portfolio projects, clearly articulating your process, strategic decisions, and the impact of your work. Be ready to discuss how you handle feedback and ambiguity.

• Research Gigs: Understand their product, mission, and company values. Prepare to articulate why you are a good fit for their culture and how you can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.