Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: BJAK

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: FULL_TIME

Category: Creative & Design / Marketing

Date Posted: 2026-04-24

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the creation of high-impact design assets across campaigns, social media, web, product visuals, and marketing materials, driving brand consistency and visual excellence.

• Evolve and strengthen BJAK’s brand identity, ensuring clarity, consistency, and premium execution across all customer touchpoints and internal communications.

• Collaborate closely with marketing, content, product, and performance teams to deliver on-brand creative solutions that directly contribute to business results and user engagement.

• Design for diverse audiences, including consumers, partners, and internal teams, adapting visual language seamlessly to meet specific communication objectives.

• Maintain and refine BJAK’s comprehensive brand guidelines, ensuring top-tier quality and adherence across all creative outputs and future design initiatives.

• Mentor junior designers, guide creative execution, and actively support team-wide improvement in design craft and strategic thinking.

• Report directly to the Creative Manager, contributing strategic insight to the overall brand direction and design philosophy of the organization.

📝 Enhancement Note: This role is critical for shaping the visual narrative of BJAK, a rapidly growing company in the insurance technology sector. The Senior Brand Designer will be instrumental in translating business objectives into compelling visual strategies, requiring a blend of creative expertise, strategic thinking, and leadership. The emphasis on AI tools suggests a forward-thinking approach to design processes.

📈 Primary Responsibilities

• Spearhead the conceptualization and execution of visually compelling design assets for integrated marketing campaigns, social media content, website enhancements, product interfaces, and diverse marketing collateral.

• Drive the evolution of BJAK's brand identity by developing and enforcing consistent visual language, tone, and aesthetic across all platforms and communication channels.

• Partner with cross-functional stakeholders including Marketing, Content, Product Development, and Performance teams to ensure design solutions are aligned with strategic goals and drive measurable outcomes.

• Strategize and execute design solutions tailored to distinct audience segments (consumers, business partners, internal stakeholders), demonstrating adaptability in visual communication.

• Develop, implement, and manage comprehensive brand guidelines, acting as a guardian of brand integrity and ensuring consistent application of design principles across all organizational outputs.

• Provide mentorship and creative direction to junior design staff, fostering a culture of continuous learning, skill development, and high-quality output.

• Contribute to the strategic planning of brand initiatives and design direction, offering expert advice to the Creative Manager and leadership team.

📝 Enhancement Note: The responsibilities clearly indicate a senior-level role with significant ownership and strategic input. The expectation to "evolve and strengthen" the brand suggests a proactive role in shaping BJAK's visual identity, rather than just executing existing directives. Collaboration with "performance teams" hints at a need for designs that are not only aesthetically pleasing but also effective in driving key business metrics.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience.

Experience: 5–8 years of progressive experience in brand design, graphic design, or creative roles, with a proven track record in fast-paced, high-growth, or startup environments.

Required Skills:

• A robust portfolio showcasing exceptional brand storytelling, visual excellence, and demonstrated design leadership across various media.

• Expert proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), and collaborative design platforms like Figma.

• Advanced skills in motion design tools such as Adobe After Effects and/or Premiere Pro for dynamic visual content creation.

• Strong command of fundamental design principles: layout, typography, composition, color theory, and visual hierarchy.

• Proven ability to maintain and elevate brand consistency across all design outputs.

• Experience or demonstrated interest in leveraging AI tools for design ideation, workflow enhancement, and production efficiency.

• Excellent communication, collaboration, and presentation skills, with the ability to articulate design rationale effectively.

Preferred Skills:

• Experience in creating high-performing visuals for digital advertising and performance marketing campaigns.

• Additional skills in motion graphics, sound editing, or basic visual effects (VFX).

• Familiarity with design systems, template creation, and managing digital brand asset libraries.

📝 Enhancement Note: The experience requirement of 5-8 years positions this as a senior individual contributor role with potential for future leadership. The emphasis on AI tools, motion graphics, and performance marketing visuals points towards a modern design skillset required for a tech-focused company. A strong portfolio is paramount, as it will serve as the primary evidence of the candidate's qualifications.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of projects that clearly demonstrate end-to-end brand design process, from initial concept to final execution.

• Case studies highlighting the strategic thinking behind design decisions, focusing on how visuals addressed specific business challenges or objectives.

• Examples showcasing the evolution and application of brand identity across multiple touchpoints (e.g., digital campaigns, web assets, marketing collateral).

• Projects that illustrate leadership in design, such as mentoring junior designers or leading creative initiatives.

Process Documentation:

• Demonstrations of how design briefs were translated into creative concepts, including ideation and iteration phases.

• Examples of how brand guidelines were developed, maintained, or applied consistently across diverse projects.

• Evidence of collaboration with cross-functional teams, showing how design integrated with marketing, product, or content strategies.

• Samples of work that utilized AI tools in the design process, highlighting efficiency gains or novel creative outcomes.

📝 Enhancement Note: For a Senior Brand Designer role, the portfolio is crucial. It should not only showcase aesthetic talent but also strategic thinking, problem-solving capabilities, and leadership potential. The inclusion of process documentation within the portfolio is vital to understand the candidate's workflow and how they approach design challenges.

💵 Compensation & Benefits

Salary Range: MYR 70,000 - 110,000 per annum (approximately USD 14,700 - 23,100, subject to exchange rates).

Benefits:

• Competitive salary package commensurate with experience and skills.

• Significant opportunity for career growth and advancement into creative leadership positions.

• Direct impact on high-visibility visuals reaching millions of users across BJAK's platforms.

• A dynamic and fast-moving work environment that values clear thinking, smart design, and efficient execution.

• A company culture that actively encourages creativity, experimentation, and innovation in design.

• Hybrid working system, offering flexibility and a balance between in-office collaboration and remote work.

Working Hours: Standard full-time hours, likely around 40 hours per week, with potential for flexibility given the hybrid work model.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for Senior Brand Designers with 5-8 years of experience in Malaysia, considering the tech/startup environment. The benefits highlight career progression, creative ownership, and a supportive work culture, which are attractive to senior design professionals. The hybrid model is a key aspect of the work arrangement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, insurance technology/insurtech) and application platforms, with a focus on AI integration.

Company Size: BJAK operates as a "densely talented" team within a "very flat organization," suggesting a lean, agile structure with a focus on high performers. While specific numbers aren't provided, the emphasis on impact and direct contribution implies a team that is likely between 50-250 employees, common for rapidly scaling tech companies.

Founded: BJAK was founded with the mission to create successful businesses and contribute positively to society through efficiency. Its history includes developing the first and leading insurance platform in Southeast Asia, serving over 8 million users, and is now expanding into new use cases integrating AI.

Team Structure:

• The design team is part of a broader, highly collaborative organization. The Senior Brand Designer reports directly to the Creative Manager, indicating a clear reporting line within a creative function.

• The organization's "flat" structure suggests direct access to leadership and opportunities for cross-functional interaction across Marketing, Content, Product, and Performance teams.

Methodology:

• BJAK emphasizes engineering and product excellence, suggesting a data-informed and iterative approach to development and design.

• The integration of AI into new applications points to a forward-thinking methodology that embraces emerging technologies.

• The "flat organization" structure likely promotes agile methodologies, rapid iteration, and direct feedback loops.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK presents itself as an innovative, high-achieving company focused on leveraging technology (especially AI) to drive efficiency and create successful businesses. The culture is described as flat, talented, and hands-on, which is attractive to professionals who want to make a significant impact and work in a dynamic environment. The company's success in the insurtech space provides a strong foundation for future growth.

📈 Career & Growth Analysis

Operations Career Level: This Senior Brand Designer role is positioned as a pivotal individual contributor role, offering a clear path towards creative leadership. It requires a strong foundation of 5-8 years of experience, coupled with the ability to mentor junior designers and contribute strategically to brand direction. The role is ideal for someone looking to deepen their expertise in brand strategy and visual execution within a tech-forward company.

Reporting Structure: The Senior Brand Designer reports directly to the Creative Manager. This structure allows for focused guidance on creative projects and brand strategy, while also facilitating direct contribution to broader team and company objectives. The flat organizational structure at BJAK may also provide opportunities for interaction with other department heads and leadership.

Operations Impact: While the title is "Brand Designer," the role's impact is deeply intertwined with business operations and growth. High-impact design assets directly influence customer acquisition (performance marketing), user engagement (product visuals), brand perception (marketing materials), and partner relations. By ensuring brand clarity and consistency, the designer contributes to operational efficiency in marketing efforts and strengthens BJAK's market position, ultimately driving business success.

Growth Opportunities:

• Creative Leadership: The role explicitly states an opportunity to "grow into a creative leadership role," suggesting a pathway to becoming a Creative Lead or Art Director, managing larger projects or teams.

• Skill Specialization: Deepen expertise in areas like motion graphics, AI-driven design tools, or performance marketing visual strategies, becoming a subject matter expert within the company.

• Strategic Contribution: Develop a stronger understanding of business strategy and how design directly impacts key performance indicators (KPIs), moving from execution to strategic brand planning.

• Mentorship Development: Hone leadership and coaching skills through mentoring junior designers, preparing for future management responsibilities.

📝 Enhancement Note: The career growth potential is a significant draw for this role. The explicit mention of growing into leadership, combined with the company's focus on innovation and impact, suggests a fertile ground for ambitious designers. The role offers a chance to influence brand strategy in a fast-paced tech environment.

🌐 Work Environment

Office Type: The company offers a "Hybrid working system," indicating a blend of in-office and remote work. This typically means employees are expected to be in the office for a set number of days per week (e.g., 2-3 days) to facilitate collaboration, team building, and in-person meetings, with the flexibility to work remotely for the remainder of the week.

Office Location(s): The primary office is located in Bandar Utama, Petaling Jaya, Selangor, Malaysia. This area is a well-established commercial and residential hub with good accessibility and amenities.

Workspace Context:

• Collaborative Environment: The hybrid model and flat organizational structure are designed to foster collaboration. The office space likely includes areas for team meetings, brainstorming sessions, and cross-functional interactions, ensuring designers can easily connect with marketing, product, and content teams.

• Tools & Technology: As a tech-focused company, expect modern workstations equipped with the necessary software (Adobe Creative Suite, Figma, motion design tools) and hardware to support high-fidelity creative work. Access to AI design tools is also a key component.

• Team Interaction: In-office days are crucial for spontaneous brainstorming, receiving direct feedback, and building team cohesion. The emphasis on "hands-on" contribution suggests an environment where active participation and engagement are valued.

Work Schedule: While a standard full-time schedule (likely 40 hours/week) is expected, the hybrid arrangement and BJAK's focus on results over strict hours may offer some flexibility, particularly on remote days. The emphasis is on delivering high-quality work efficiently.

📝 Enhancement Note: The hybrid work model is a significant aspect of the work environment, balancing the need for in-person collaboration with employee flexibility. This setup is common in modern tech companies and aims to maximize productivity and employee satisfaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and BJAK's brand aesthetic.

• Creative Manager Interview: A discussion about your experience, design philosophy, portfolio highlights, and understanding of brand strategy. This stage will likely assess your fit with the Creative Manager and the design team.

• Cross-functional/Team Interview: An opportunity to meet with members from marketing, product, or performance teams. This assesses your ability to collaborate effectively, understand diverse business needs, and communicate design rationale.

• Design Challenge/Portfolio Presentation: You may be asked to present specific projects from your portfolio in detail, explaining your process, strategic thinking, and outcomes. A take-home design challenge related to BJAK's brand or a specific marketing scenario might also be included.

• Final Interview: Potentially with a senior leader or HR, focusing on cultural fit, long-term career aspirations, and final decision-making.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your skills in brand storytelling, visual execution, and leadership. Tailor your selection to highlight experience relevant to BJAK's industry or challenges.

• Showcase Process: For each project, go beyond the final visuals. Detail the brief, your strategic approach, ideation process, challenges faced, and the impact or results achieved. Use wireframes, sketches, mood boards, and iterations to illustrate your thinking.

• Highlight Leadership: If you have mentorship or project leadership experience, ensure this is clearly articulated within your case studies.

• Demonstrate Brand Evolution: Show how you've developed, refined, or consistently applied brand identities. If you have experience with motion graphics or AI tools, ensure these are represented.

• Be Ready to Present: Prepare a concise and compelling narrative for each project, anticipating questions about your decisions, tools used, and collaboration.

Challenge Preparation:

• Understand BJAK's Brand: Thoroughly research BJAK's current brand identity, website, marketing materials, and target audience. Identify strengths and potential areas for creative enhancement.

• Think Strategically: For any design challenge, focus on understanding the underlying business objective. How can design solve a problem or achieve a goal for BJAK?

• Embrace AI: If a challenge involves AI, consider how you would leverage these tools for ideation, efficiency, or novel creative outcomes.

• Practice Presentation: Rehearse presenting your work and ideas clearly and confidently, practicing conciseness and impact. Be prepared to explain your rationale and defend your design choices.

📝 Enhancement Note: The interview process is designed to assess not only creative talent but also strategic thinking, collaboration skills, and cultural fit. A strong, well-presented portfolio is the cornerstone of this application process, serving as the primary evidence of a candidate's capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, photo editing, and illustration (Photoshop, Illustrator, InDesign).

• Figma: Crucial for collaborative design, UI/UX prototyping, and design system management, especially in a hybrid/remote environment.

• Motion Design Tools: Adobe After Effects and/or Premiere Pro are key for creating dynamic visual content, animations, and video assets.

• AI Design Tools: Proficiency or interest in tools like Midjourney, DALL-E, Adobe Firefly, or similar AI-powered platforms for ideation, asset generation, or workflow enhancement.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how design assets are used within marketing automation platforms (e.g., HubSpot, Mailchimp) or CRM systems (e.g., Salesforce) could be advantageous for understanding campaign execution.

📝 Enhancement Note: The technology stack emphasizes core design tools with a strong emphasis on collaborative platforms (Figma) and modern creative outputs (motion graphics, AI). This indicates a company that is invested in contemporary design workflows and tools.

👥 Team Culture & Values

Operations Values:

• Excellence & Impact: A drive for engineering and product excellence, with a focus on creating "high-impact" visuals that contribute directly to business success and user experience.

• Innovation & Experimentation: Encouragement for creativity and experimentation, particularly with emerging technologies like AI, suggesting a culture that embraces new ideas and approaches.

• Efficiency & Agility: A "fast-moving team" that values "clear thinking, smart design, and execution," pointing to an agile methodology and a focus on delivering results efficiently.

• Ownership & Initiative: All members are expected to be "hands-on" and "take initiative," fostering a culture of accountability and proactive contribution.

• Collaboration: A "very flat organization" and close collaboration with marketing, content, product, and performance teams highlight the importance of teamwork and cross-functional communication.

Collaboration Style:

• Cross-Functional Integration: The Senior Brand Designer will work closely with various departments, requiring strong communication and the ability to translate design concepts into terms understandable by non-designers, and vice-versa.

• Feedback-Oriented: In a fast-paced environment, a willingness to give and receive constructive feedback is essential for rapid iteration and continuous improvement.

• Knowledge Sharing: The mentorship aspect suggests a culture where experienced team members actively share their knowledge and expertise to uplift the entire team's capabilities.

📝 Enhancement Note: BJAK's culture appears to be a blend of high performance, innovation, and collaboration. Professionals who are self-starters, enjoy working in dynamic teams, and are passionate about creating impactful visual solutions will likely thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace and Iteration: Working in a fast-paced, high-iteration environment means adapting quickly to changing priorities and delivering quality designs under tight deadlines.

• Balancing Brand Consistency with Diverse Needs: Effectively maintaining a strong, consistent brand identity while designing for vastly different audiences and campaign objectives requires strategic thinking and creative problem-solving.

• Integrating AI into Design Workflow: Staying ahead of the curve and effectively incorporating AI tools into the design process, demonstrating their value without compromising creative integrity.

• Mentoring and Leadership Development: Transitioning from individual contribution to guiding and uplifting junior designers requires developing new leadership and communication skills.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in motion graphics, advanced digital design techniques, or specialized areas of brand development.

• AI in Design: Hands-on experience and training in utilizing AI tools for creative ideation and production, positioning the designer at the forefront of design technology.

• Creative Leadership Training: Development in areas such as team management, strategic brand planning, and cross-functional leadership.

• Industry Exposure: Potential for exposure to performance marketing strategies and how design directly impacts conversion rates and ROI.

📝 Enhancement Note: This role offers significant opportunities for growth, particularly for those looking to expand their skillset in cutting-edge design technologies and move into leadership. The challenges are typical of a growing tech company, requiring adaptability and a proactive approach to learning.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to evolve a brand's visual identity. What was your process, and what were the key challenges and outcomes?" (Assesses strategic thinking, brand evolution experience, and problem-solving.)

• "How do you ensure brand consistency across diverse platforms and target audiences, especially in a fast-paced environment?" (Evaluates understanding of brand governance, adaptability, and execution.)

• "Can you walk us through a project where you collaborated closely with marketing or product teams? How did you ensure your design met their objectives?" (Tests collaboration, communication, and results-orientation.)

Company & Culture Questions:

• "What attracts you to BJAK, and how do you see your design philosophy aligning with our mission and culture?" (Assesses research, cultural fit, and genuine interest.)

• "How do you approach mentoring junior designers or contributing to team-wide creative development?" (Evaluates leadership potential and team-building aptitude.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem you solved, your strategic approach, key design decisions, the tools you used (especially AI/motion), and the measurable results.

• Highlight Impact: Quantify outcomes whenever possible (e.g., increased engagement, improved conversion rates, positive feedback). If exact metrics aren't available, articulate the intended impact and how the design contributed to broader business goals.

• Showcase Process, Not Just Polish: Include sketches, wireframes, mood boards, and iterations to demonstrate your thought process and problem-solving journey.

• Tailor to BJAK: Emphasize projects that align with BJAK's industry, target audience, or the challenges they might face. If you have experience with performance marketing visuals or AI-driven design, make sure those are prominent.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, collaborative spirit, and a proactive approach to technology. The portfolio presentation is a critical component, requiring a clear, compelling narrative that showcases both process and impact.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight experience in brand design, visual storytelling, motion graphics, AI tool utilization, and any relevant leadership or mentorship roles. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant projects. Ensure each project case study clearly articulates the problem, your strategic approach, your process, the tools used (especially Adobe Suite, Figma, After Effects, AI), and the outcomes.

• Prepare Your Presentation: Practice walking through your portfolio with clarity and confidence, ready to discuss your design decisions, strategic thinking, and impact. Be prepared to answer questions about your experience with BJAK's industry or similar challenges.

• Research BJAK: Thoroughly understand BJAK's mission, products, brand identity, and recent marketing efforts. Consider how your design skills can contribute to their ongoing success and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.