(Senior) Brand & Marketing Designer (m/w/d)

📍 Job Overview

Job Title: (Senior) Brand & Marketing Designer (m/w/d)

Company: ZEP GmbH

Location: Germany

Job Type: FULL_TIME

Category: Marketing Operations / Brand Design

Date Posted: April 08, 2026

Experience Level: 3-5+ Years

Remote Status: Fully Remote (within Germany)

🚀 Role Summary

• Drive the visual identity and marketing collateral for a reputable SaaS company operating within the established German Mittelstand, offering a blend of startup agility and corporate stability.

• Execute and evolve a wide range of digital marketing and sales assets, including campaign visuals, landing pages, performance creatives, and content formats, with a strong emphasis on measurable impact.

• Translate complex marketing, sales, and product requirements into clear, high-quality, and consistent design solutions across all customer touchpoints.

• Uphold and advance the company's design system and brand guidelines, ensuring a cohesive and impactful brand presence in the market.

📝 Enhancement Note: While the role title is "Brand & Marketing Designer," the emphasis on "measurable impact," "performance creatives," and "marketing-performance" suggests a strong alignment with Marketing Operations principles, focusing on design's direct contribution to business objectives. The "Senior" aspect implies a need for strategic thinking and potential mentorship.

📈 Primary Responsibilities

• Develop and Execute Marketing & Sales Assets: Design compelling digital campaign assets, website elements, landing pages, and performance creatives optimized for platforms like Google and Meta.

• Create Content Formats: Produce visually engaging presentations, webinar graphics, whitepapers, and brochures that effectively communicate product value and marketing messages.

• Translate Business Needs into Design: Structure briefs and develop clear, effective design solutions that address specific marketing, sales, and product objectives.

• Maintain Brand Consistency: Apply and enhance the established design system and brand guidelines across all visual communications and customer touchpoints.

• Manage Projects Efficiently: Prioritize and manage multiple design projects simultaneously, ensuring rapid, pragmatic execution without compromising a high standard of quality.

• Collaborate Cross-Functionally: Work closely with marketing, product, and sales teams to gather requirements and ensure design alignment with business goals.

• Support Junior Team Members: Provide guidance and technical support to a working student in design-related tasks.

📝 Enhancement Note: The responsibility to "translate requirements from marketing, sales, and product into clear, high-quality designs" and focus on "measurable impact" indicates a need for the candidate to understand GTM strategies and how design directly influences conversion rates and brand perception, aligning with Marketing Operations functions.

🎓 Skills & Qualifications

Education: Not specified, but a degree in Graphic Design, Communication Design, or a related field is typically expected for this experience level.

Experience: 3-5+ years of experience in graphic or communication design within a digital environment, ideally within the SaaS industry.

Required Skills:

• Proven experience in graphic and communication design for digital environments (SaaS experience is a strong plus).

• Demonstrated ability to translate marketing, sales, and product requirements into effective design solutions.

• Expertise in developing and applying design systems and brand guidelines.

• Proficiency in creating digital marketing assets, including website elements, landing pages, campaign creatives, and presentations.

• Strong portfolio showcasing branding, campaigns, and digital applications (must be submitted with application).

• Structured, independent, and proactive work ethic with a solid understanding of marketing and business objectives.

• Advanced proficiency in Figma and other standard design tools.

• High quality standards coupled with an ability to deliver pragmatically and efficiently.

Preferred Skills:

• Experience with Paid Performance Creatives (Google Ads, Meta Ads).

• Familiarity with content formats such as whitepapers, brochures, and webinars.

• Understanding of SaaS product lifecycles and user acquisition funnels.

📝 Enhancement Note: The specific mention of "SaaS" and "performance creatives" indicates a preference for candidates who understand the business context of design and its impact on revenue generation and customer acquisition, key concerns within Revenue and Marketing Operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory, showcasing a minimum of 3-5 years of work.

• Focus on branding, digital campaigns, and successful digital applications.

• Include case studies or examples demonstrating how designs translated into measurable business impact or improved marketing performance.

• Showcase experience in developing and maintaining design systems and brand guidelines.

Process Documentation:

• Demonstrate an ability to structure briefs and translate requirements into clear design processes.

• Showcase how design systems and brand guidelines are applied consistently across various projects and channels.

• Provide examples of efficient project management and prioritization methodologies used in design execution.

📝 Enhancement Note: The emphasis on a "strong portfolio with focus on branding, campaigns and digital applications" and "measurable impact" is crucial. For this role, the portfolio should not just be visually appealing but also demonstrate strategic thinking and a results-oriented approach, akin to how operations professionals present ROI.

💵 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year.

Explanation: This range is competitive for a Senior Brand & Marketing Designer role in Germany, considering the company's size (established Mittelstand with startup elements) and the remote-first nature. It reflects the need for experienced professionals capable of independent work and direct impact.

Benefits:

• Significant creative freedom and ownership over the company's visual identity.

• Direct influence on marketing performance and brand development, offering high visibility and impact.

• 30 days of annual vacation.

• Permanent employment contract.

• Remote-first company policy, allowing work from anywhere within Germany.

• Support for home office setup.

• Flexible working hours with no core hours, encouraging team coordination.

• Choice of hardware (Windows or Mac).

• €50 monthly voucher for various benefits or an Urban Sports membership.

• Regular workshops, lunches, and events for team building.

• Individual retirement plans.

Working Hours: 40 hours per week, with flexible scheduling.

📝 Enhancement Note: The benefits package is attractive, particularly the remote-first policy and flexible hours, which are highly valued by operations professionals. The €50 voucher adds a tangible perk. The salary range aligns with industry standards for this level of expertise in Germany.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / SaaS (Software as a Service), specifically within the B2B sector. ZEP GmbH is part of a larger, over 20-year-old established company within the German Mittelstand, providing a stable foundation while operating with startup dynamics.

Company Size: Not explicitly stated, but the description implies a growth-oriented environment within an established entity, suggesting a mid-to-large size for the parent company and a potentially focused, agile team for the SaaS product.

Founded: The parent company was established over 20 years ago, indicating a history of stability and market presence. The specific SaaS product/division likely has a more recent or evolving founding story.

Team Structure:

• The designer will be part of a marketing team, collaborating closely with marketing, product, and sales departments.

• There is an indication of a reporting structure that involves receiving briefs from these departments and providing support to a working student.

Methodology:

• Data-Driven Design: Emphasis on "measurable impact" and "performance creatives" suggests a data-informed approach to design, where effectiveness is evaluated through metrics.

• Agile & Pragmatic Execution: The company values "quick, structured output" and a "high quality standard, without getting lost in details," reflecting agile methodologies.

• Brand Consistency: A strong focus on applying and evolving design systems and brand guidelines indicates a structured approach to brand management.

Company Website: https://zep.de

📝 Enhancement Note: The blend of "startup agility" with the "security of an established company" is a significant differentiator. This translates to an environment where innovation is encouraged but supported by stable processes and resources, appealing to professionals seeking both impact and stability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand & Marketing Designer. This implies a level of autonomy, strategic input, and potentially mentorship responsibilities. It's a critical role for GTM execution, directly influencing brand perception and marketing effectiveness.

Reporting Structure: The designer will report into a marketing function and collaborate closely with other departments like product and sales. They will also provide guidance to a working student, suggesting a step towards leadership.

Operations Impact: The role has a direct and significant impact on the company's revenue by creating assets that drive lead generation, customer acquisition, and brand loyalty. The emphasis on "measurable impact" and "marketing performance" highlights this connection.

Growth Opportunities:

• Expanded Design Leadership: Potential to grow into a Lead Designer or Art Director role, managing larger projects or a design team as the company scales.

• Strategic Brand Development: Opportunity to play a more significant role in shaping the company's overall brand strategy and long-term visual identity.

• Cross-Functional Expertise: Deepen understanding of marketing, sales, and product strategies, potentially transitioning into a broader Marketing Operations or Brand Management role.

• Specialization in SaaS Marketing: Become a highly specialized designer with deep expertise in the unique demands of the SaaS industry.

📝 Enhancement Note: The "Senior" title coupled with "ownership over our visual appearance" and "direct influence on marketing performance" suggests a career path that can lead to significant strategic influence within GTM functions, beyond just execution.

🌐 Work Environment

Office Type: "Remote First Company" indicates that remote work is the primary mode of operation. While there might be occasional in-person events or workshops, the day-to-day work is designed to be performed remotely within Germany.

Office Location(s): Primarily remote within Germany. The company headquarters or legal entity is likely in Germany, but physical presence is not required for day-to-day work.

Workspace Context:

• Collaborative Remote Environment: While remote, the culture emphasizes "open, team- and results-oriented" collaboration, supported by regular virtual and occasional in-person team-building events.

• Technology-Enabled: The company provides flexibility in hardware choice (Windows or Mac) and supports home office setup, ensuring employees have the necessary tools to work effectively remotely.

• Flexible Work Schedule: "Flexible working hours – No core working hours, just coordinate with the team" allows for a good work-life balance, enabling operations professionals to manage their time effectively around critical deadlines and personal commitments.

Work Schedule: Flexible, with a standard 40-hour work week. Coordination with team members is encouraged.

📝 Enhancement Note: The "Remote First" policy and flexible hours are significant draws for operations professionals who often require flexibility to manage complex workflows and data analysis alongside personal commitments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Focus on the submitted portfolio and resume, assessing alignment with required skills and experience.

• Portfolio Deep Dive: Expect a detailed discussion about your portfolio, focusing on specific projects, your design process, your role in execution, and the impact of your work. Be prepared to discuss how your designs contributed to business goals (e.g., conversion rates, brand perception).

• Skills & Process Assessment: Interviews will likely assess your understanding of design systems, brand consistency, and your ability to translate business requirements into design solutions.

• Cultural Fit & Collaboration: Discussions will likely focus on your ability to work independently, collaborate effectively with remote teams, and align with the company's results-oriented and open culture.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best highlight your experience with branding, digital campaigns, performance creatives, and SaaS products.

• Showcase Impact: For each project, clearly articulate the problem, your process, your specific contribution, and the measurable results or impact achieved. Quantify where possible (e.g., "increased click-through rates by X%," "improved brand recall").

• Highlight Process: Demonstrate your structured approach to briefs, your understanding of design systems, and how you ensure brand consistency.

• Figma Proficiency: If possible, be ready to walk through a Figma file or explain your workflow within the tool.

• Tailor to ZEP GmbH: Research ZEP GmbH's current brand and marketing efforts to show you understand their context and how your skills can add value.

Challenge Preparation:

• Be prepared for a potential design challenge or case study. This might involve creating a sample asset based on a given brief or analyzing existing marketing materials.

• Focus on demonstrating your understanding of the target audience, business objectives, and your ability to deliver a pragmatic, high-quality solution within a given timeframe.

• Practice articulating your thought process clearly and concisely, as if presenting to marketing or product stakeholders.

📝 Enhancement Note: The emphasis on "measurable impact" and "performance creatives" means applicants should frame their portfolio and interview responses around business outcomes, not just aesthetic achievements. This is a key differentiator for operations-minded roles.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for design execution, prototyping, and collaboration on design systems. Proficiency is a must.

• Standard Design Tools: Proficiency with other common design software (e.g., Adobe Creative Suite – Photoshop, Illustrator, InDesign) is expected for broader asset creation.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are specified for this role, but understanding how marketing campaigns and assets are deployed through marketing automation platforms or CRM integrations would be advantageous.

📝 Enhancement Note: The explicit mention of Figma is critical. Candidates should be prepared to discuss their proficiency and experience using Figma for collaborative design, component libraries, and design system management.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong focus on "measurable impact" and "marketing performance" means that design decisions are expected to contribute directly to business outcomes.

• Efficiency & Pragmatism: The company values "quick, structured output" and delivering "pragmatic solutions without getting lost in details," reflecting a lean and agile operational mindset.

• Ownership & Autonomy: "High design freedom and real ownership" empowers individuals to take responsibility for their work and its impact.

• Collaboration & Openness: "Open, team- and results-oriented culture" emphasizes transparency, teamwork, and a shared commitment to achieving goals.

• Quality & Consistency: Maintaining a "high quality standard" while ensuring a "consistent brand presence" highlights a commitment to excellence and brand integrity.

Collaboration Style:

• Cross-Functional Integration: Close alignment with marketing, product, and sales teams is essential to ensure design efforts support broader business strategies.

• Remote-First Communication: Effective communication via digital channels, with an emphasis on clarity and proactivity.

• Mentorship & Support: The role involves supporting a working student, indicating a culture that values knowledge sharing and team development.

📝 Enhancement Note: The cultural emphasis on "measurable impact" and "pragmatic execution" aligns well with the core tenets of Revenue and Marketing Operations, suggesting an environment where data-driven decision-making and efficient processes are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting the demand for "quick, structured output" while maintaining a "high quality standard" requires excellent time management and prioritization skills.

• Remote Collaboration Effectiveness: Ensuring seamless communication and collaboration with a distributed team requires strong interpersonal and digital communication skills.

• Translating Abstract Requirements: Converting briefs from various departments into tangible, impactful design solutions can be challenging, requiring strong analytical and problem-solving abilities.

• Evolving SaaS Landscape: Staying current with design trends and best practices in the rapidly evolving SaaS industry.

Learning & Development Opportunities:

• Deepening SaaS Design Expertise: Gaining specialized knowledge in designing for B2B SaaS products and understanding their unique user journeys and marketing funnels.

• Brand Strategy Influence: Opportunity to contribute more significantly to the strategic direction of the brand's visual identity.

• Performance Marketing Design: Developing advanced skills in creating high-performing creatives for digital advertising platforms.

• Mentorship Experience: Developing leadership and coaching skills by guiding a working student.

📝 Enhancement Note: The challenges are framed in a way that highlights opportunities for skill development, particularly in areas like performance marketing design and strategic brand input, which are valuable for career progression in GTM operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach translating a brief for a new product launch campaign from the marketing and product teams into a set of visual assets?" (Focus on process, collaboration, and understanding objectives.)

• "Describe a time you had to balance a tight deadline with a high quality standard for a design project. How did you manage it?" (Assess prioritization and pragmatism.)

Company & Culture Questions:

• "What interests you about ZEP GmbH and our SaaS product?" (Research the company and its market.)

• "How do you see your role contributing to the 'measurable impact' of our marketing efforts?" (Connect your design skills to business outcomes.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly outline the client/project, the challenge, your role, your process, and the outcome/impact.

• Quantify Results: Wherever possible, use data to demonstrate the effectiveness of your designs (e.g., increased engagement, conversion rates).

• Highlight Figma Use: Be ready to discuss your workflow in Figma, especially regarding design systems and collaboration.

• Showcase Versatility: Present a range of work that demonstrates your ability to create different types of assets (campaigns, web, presentations, etc.).

• Address "Senior" Expectations: Emphasize your ability to work independently, provide strategic input, and potentially mentor junior team members.

📝 Enhancement Note: Preparing specific examples that demonstrate "measurable impact" and "pragmatic execution" will be key to succeeding in interviews for this role, reflecting the operational focus of the position.

📌 Application Steps

To apply for this Brand & Marketing Designer position:

• Submit your application through the provided link on join.com.

• Customize Your Resume: Highlight keywords related to Brand Design, Marketing Design, SaaS, Figma, Design Systems, Performance Creatives, and measurable impact. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases relevant work (branding, digital campaigns, performance creatives), and clearly articulates the impact of your designs. Be ready to discuss specific projects in detail.

• Research ZEP GmbH: Understand their product, target audience, and current marketing efforts to tailor your application and interview responses.

• Practice Your Pitch: Be prepared to articulate your experience, design process, and how you can contribute to ZEP GmbH's marketing performance and brand development.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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