Junior Brand Designer (Social)

📍 Job Overview

Job Title: Junior Brand Designer (Social)

Company: Gemini

Location: New York, New York, United States

Job Type: Full-Time

Category: Marketing / Creative Operations

Date Posted: May 26, 2026

Experience Level: Early Career (0-2 years)

Remote Status: Hybrid (2 days in office)

🚀 Role Summary

• This role focuses on the intersection of brand design, social media strategy, and creative execution within the fast-paced crypto and Web3 industry.

• The primary objective is to develop and deploy visually compelling content that drives user engagement, brand recognition, and cultural relevance across digital platforms, particularly social media.

• The position requires a proactive and hands-on approach to concept development, visual campaign execution, and iterative design improvement, with a strong emphasis on measurable impact.

• Candidates will contribute to the evolution of Gemini's visual identity and online presence, working within a lean, collaborative marketing and brand team.

📝 Enhancement Note: While the title is "Junior Brand Designer (Social)," the responsibilities and desired impact indicate a need for strong growth marketing sensibilities, focusing on content that "earns attention" and drives "conversation," aligning with revenue operations and GTM strategy goals through enhanced brand visibility and engagement.

📈 Primary Responsibilities

• Conceptualize and execute a diverse range of visual assets, including social media posts, digital campaigns, brand drops, merchandise ideas, and website elements.

• Design and strategically develop content for Gemini's social media channels, prioritizing creativity that achieves high engagement rates, shares, and organic discussion.

• Proactively experiment with bold, unconventional, and culturally resonant design concepts that align with Gemini's brand ethos and target audience.

• Collaborate closely with social media managers and marketing teams to streamline the workflow from initial concept ideation through to final asset delivery.

• Focus on the impact and effectiveness of design work, moving beyond aesthetic appeal to prioritize user engagement, conversion, and conversation generation.

• Actively contribute creative ideas and pitches, demonstrating initiative and a forward-thinking approach to brand development and marketing initiatives.

• Play a key role in the ongoing evolution and refinement of Gemini's visual identity, ensuring consistency and innovation across all digital touchpoints.

📝 Enhancement Note: The emphasis on "what actually gets shared and talked about" and "focus on impact, engagement, and conversation" suggests this role contributes indirectly to GTM operations by enhancing brand visibility and driving top-of-funnel interest through compelling visual storytelling.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is preferred, or equivalent practical experience.

Experience: 0-2 years of experience in graphic design, with a demonstrable focus on digital content creation, social media design, or campaign execution.

Required Skills:

• Visual Design Proficiency: Demonstrated ability to create compelling and on-brand visual assets for digital platforms.

• Social Media Content Creation: Proven experience designing engaging content specifically for social media channels (e.g., Instagram, Twitter, TikTok, LinkedIn).

• Design Software Mastery: High proficiency in industry-standard design tools such as Figma, Adobe Photoshop, and Adobe Illustrator.

• AI Creative Workflow Integration: Experience and comfort using Artificial Intelligence (AI) tools within a creative workflow for ideation, asset generation, or efficiency.

• Concept Development: Strong ability to conceptualize original ideas and translate them into effective visual designs.

• Brand Identity Understanding: Solid grasp of brand identity principles and how to apply them consistently across various media.

• Digital Campaign Execution: Experience contributing to or executing visual elements for digital marketing campaigns.

• Organization & Project Management: Ability to manage multiple projects simultaneously, from initial concept to final delivery, ensuring deadlines are met.

• Location: Must be based in or willing to relocate to New York City, NY.

Preferred Skills:

• Web3/Crypto Industry Familiarity: Understanding of the cryptocurrency and Web3 landscape, its culture, and visual trends.

• Motion Graphics/Animation: Basic knowledge of motion graphics or animation tools (e.g., After Effects) for dynamic social content.

• UI/UX Principles: Familiarity with User Interface (UI) and User Experience (UX) design principles for web assets.

• Data-Informed Design: Ability to interpret basic engagement metrics to inform design decisions and optimize content performance.

📝 Enhancement Note: The requirement for AI in the creative workflow is a significant differentiator, indicating Gemini's forward-thinking approach to design operations and efficiency. Candidates should be prepared to showcase how they leverage AI tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Excellence: A curated portfolio showcasing a range of high-quality visual designs, demonstrating strong aesthetic judgment, creativity, and technical skill across different digital formats.

• Social Media Impact: Specific examples of social media content designed, ideally with metrics or qualitative feedback on engagement, reach, or conversation generated.

• Brand Consistency: Demonstrations of how the candidate has applied and evolved brand guidelines in previous projects, showcasing an understanding of brand integrity.

• Concept to Delivery: Case studies or project examples that clearly outline the creative process from initial concept ideation through to final execution and deployment.

• AI Integration Examples: If possible, include projects that highlight the innovative use of AI tools in the design process or final output.

Process Documentation:

• Workflow Design: Ability to articulate a design process, from brief to final asset, emphasizing collaboration and feedback loops.

• Execution & Iteration: Evidence of managing the design lifecycle, including iterative improvements based on feedback or performance data.

• Measurement & Analysis: While not a direct analyst role, demonstrating an understanding of how design contributes to key performance indicators (KPIs) and how to analyze basic performance data is beneficial.

📝 Enhancement Note: For a junior role, the portfolio is paramount. It should not only showcase design skills but also a proactive mindset, an understanding of social media's impact beyond aesthetics, and a willingness to experiment.

💵 Compensation & Benefits

Salary Range: The base salary range for this role is between $90,000 - $120,000 USD per year in New York.

Benefits:

• Competitive Starting Pay: A strong base salary reflecting early career talent.

• Discretionary Annual Bonus: Potential for additional compensation based on company and individual performance.

• New Hire Equity Grant: Long-term incentive in the form of company stock options or grants, aligning employee success with company growth.

• Comprehensive Health Plans: Robust medical, dental, and vision insurance coverage.

• 401K with Company Matching: Retirement savings plan with employer contributions to boost long-term financial security.

• Paid Parental Leave: Support for new parents during a significant life event.

• Flexible Time Off: Generous paid time off policy allowing for work-life balance and rejuvenation.

Working Hours: The standard working hours are assumed to be approximately 40 hours per week, with flexibility for project demands. Employees are expected to be in the New York City office two days per week.

📝 Enhancement Note: The provided salary range is specific to New York State. The inclusion of equity and a discretionary bonus indicates a growth-oriented company culture that rewards performance and long-term commitment. This compensation structure is competitive for early-career design roles in a high-cost-of-living area like NYC.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency and Web3, a rapidly evolving and innovative financial technology sector.

Company Size: Gemini is a significant player in the crypto space, operating globally and likely employing hundreds to thousands of individuals, indicating a structured yet dynamic environment.

Founded: Founded in 2014, Gemini has established itself as a trusted and established entity within the nascent crypto industry, suggesting a blend of startup agility and corporate stability.

Team Structure:

• The role is within the Marketing department, specifically on a Brand and Growth team.

• This team is described as "lean and fast moving," comprised of three creatives, implying a highly collaborative and hands-on environment where individual contributions are highly visible.

Methodology:

• Data-Driven Creativity: Emphasis on creating work that "earns attention" and has "impact, engagement, and conversation," suggesting a blend of creative intuition and performance analysis.

• Agile Execution: The "fast moving" nature of the team implies agile workflows, rapid iteration, and quick turnaround times for creative assets.

• Proactive Contribution: A culture that encourages proactive idea generation and ownership, rather than waiting for assignments.

Company Website: [Gemini Company Website URL - Not Provided]

📝 Enhancement Note: Gemini's position as a regulated crypto exchange implies a strong emphasis on trust, security, and compliance, which should subtly influence design choices, especially concerning clarity and transparency. The "publicly traded company" status further reinforces a focus on growth and shareholder value.

📈 Career & Growth Analysis

Operations Career Level: This is an early-career (Junior) role, suitable for individuals with 0-2 years of professional design experience, recent graduates, or self-taught creatives with a strong portfolio. It offers significant opportunities for learning and skill development within a specialized area of brand and social media design.

Reporting Structure: The Junior Brand Designer will report to a Creative Lead or Marketing Manager within the Brand and Growth team. This structure likely facilitates direct mentorship and guidance.

Operations Impact: While not directly in revenue operations, this role significantly impacts GTM strategy by:

• Enhancing Gemini's brand presence and recognition across critical digital channels.

• Driving user engagement and community building through compelling social content.

• Contributing to marketing campaigns that attract new users and retain existing ones.

Growth Opportunities:

• Skill Specialization: Deepen expertise in social media design, digital campaign execution, and potentially motion graphics or AI-driven design.

• Brand Evolution: Contribute directly to the evolution of a major brand's visual identity in a dynamic industry.

• Cross-Functional Exposure: Gain experience collaborating with various marketing functions, providing a broader understanding of GTM operations.

• Career Progression: Potential to advance to Senior Brand Designer, Art Director, or specialized roles within the creative or marketing teams based on performance and skill development.

• Industry Knowledge: Develop in-depth knowledge of the crypto and Web3 markets, a rapidly growing and influential sector.

📝 Enhancement Note: The emphasis on "real ownership" and "shipping creative independently" within the first 90 days highlights a growth trajectory focused on rapid learning and demonstrated impact, even at the junior level.

🌐 Work Environment

Office Type: The role is designated as Hybrid, requiring presence in the New York City office twice a week. This suggests a balanced approach, valuing both in-person collaboration and remote flexibility.

Office Location(s): The primary office location is New York City, NY. Specific details about office amenities or accessibility would typically be provided during the interview process.

Workspace Context:

• Collaborative Hub: The NYC office serves as a hub for in-person collaboration, team meetings, brainstorming sessions, and fostering team cohesion.

• Tools & Technology: Access to standard creative software (Figma, Adobe Suite) and potentially company-provided hardware. The expectation to use AI tools suggests a technologically forward environment.

• Team Interaction: Frequent opportunities to interact with fellow designers, social media managers, and marketing professionals, fostering a dynamic and creative exchange of ideas.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with flexibility to accommodate project deadlines. The hybrid model allows for focused work at home and collaborative work in the office.

📝 Enhancement Note: The hybrid model, with a specific requirement for in-office days, is crucial for candidates to consider. It indicates a company that values face-to-face interaction for creative synergy while offering some remote flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter will likely review applications and portfolios to assess basic qualifications and suitability.

• Portfolio Review: A core part of the process will involve a detailed review of the candidate's portfolio, focusing on taste, originality, technical skill, and relevance to social media design.

• Creative Challenge/Case Study: Candidates may be asked to complete a design exercise or present a case study showcasing their process, problem-solving abilities, and how they approach ideation and execution for social or campaign content.

• Team/Hiring Manager Interview: Discussions focusing on design philosophy, collaboration style, understanding of the Gemini brand, and cultural fit within the lean marketing team.

• Final Round: Potentially interviews with senior leadership to assess strategic thinking and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest projects that best represent your skills in social media design, brand identity, and digital campaign execution.

• Highlight Process: For each project, clearly articulate the brief, your role, the creative process (including ideation, challenges, and solutions), and the final outcome. Use visuals to demonstrate your journey.

• Emphasize Impact: If possible, include metrics, user feedback, or qualitative results that demonstrate the effectiveness of your designs, especially for social media content. Quantify your impact where feasible.

• Showcase Originality & Taste: Demonstrate your unique creative voice, your ability to think unconventionally, and your understanding of current design trends and cultural relevance.

• Include AI Work: If you have examples of AI integrated into your workflow, highlight them to meet the stated qualification. Explain how you used AI to enhance your design process or output.

• Tailor to Gemini: Briefly explain why your skills and style are a good fit for Gemini's brand and mission.

Challenge Preparation:

• Understand Gemini's Brand: Research Gemini's current social media presence, campaigns, and overall brand messaging.

• Think Social-First: Prepare to approach design challenges with a social media lens – what makes content shareable, engaging, and conversation-starting?

• Demonstrate Process: Be ready to walk through your thought process for any design challenge, explaining your rationale and decision-making.

• AI Integration: Consider how you might leverage AI tools in a hypothetical scenario to solve a design problem efficiently or creatively.

📝 Enhancement Note: Given the "early career" nature and the emphasis on "real ownership," the interview process will likely focus heavily on raw talent, potential, and a demonstrated ability to learn and execute independently, rather than extensive prior experience.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for collaborative design, wireframing, and prototyping of digital assets.

• Adobe Creative Suite (Photoshop, Illustrator): Essential for detailed image editing, vector graphics creation, and complex design compositions.

• AI Creative Tools: Candidates are expected to be proficient in using AI tools within their workflow. This could include generative AI platforms for ideation, asset creation, or workflow enhancement.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to this design role, but awareness of how creative assets integrate into broader marketing automation workflows might be a plus.

📝 Enhancement Note: The explicit mention of AI tools suggests Gemini is keen on leveraging cutting-edge technology to enhance design efficiency and creativity. Candidates should be ready to discuss specific AI tools they use and how they integrate them.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A drive to push creative boundaries, experiment with new ideas, and embrace unconventional approaches to stand out in a crowded digital space.

• Impact-Driven: A focus on creating work that delivers tangible results in terms of engagement, conversation, and brand perception, rather than just aesthetic appeal.

• Collaboration & Ownership: A culture where team members are encouraged to contribute ideas, take ownership of projects, and work together effectively in a fast-paced environment.

• Cultural Relevance: A commitment to understanding and reflecting current internet culture and trends to make the brand relatable and engaging.

• Trust & Security: As a crypto platform, underlying values of reliability, security, and transparency are paramount and should inform design decisions.

Collaboration Style:

• Cross-functional Integration: Close collaboration with social media managers and broader marketing teams to ensure design aligns with campaign objectives and platform nuances.

• Feedback-Driven Iteration: An open environment for constructive feedback and iterative design improvements to optimize content.

• Knowledge Sharing: A lean team structure often fosters informal knowledge sharing and peer-to-peer learning regarding design techniques, trends, and tool proficiency.

📝 Enhancement Note: The "lean and fast moving" team description implies a high degree of autonomy and a need for self-starters who can thrive in a dynamic, collaborative, and results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Standing Out in a Noisy Market: The crypto space is highly competitive and saturated with content. Creating designs that genuinely capture attention and drive engagement requires constant innovation and deep understanding of audience.

• Rapidly Evolving Trends: Social media and internet culture change at an unprecedented pace. Staying current with trends and adapting design approaches accordingly will be a continuous challenge.

• Balancing Brand Integrity with Virality: Achieving viral reach often involves unconventional or meme-based content, which must be carefully balanced with maintaining Gemini's established brand identity and trust.

• Agile Workflow Demands: Working in a "fast moving" team requires quick turnaround times and the ability to adapt designs rapidly based on feedback or market shifts.

Learning & Development Opportunities:

• Specialized Skill Development: Opportunities to hone skills in social media design, digital campaign creative, and potentially AI-driven design workflows.

• Industry Immersion: Gain deep insights into the crypto and Web3 industry, understanding its unique communication styles and audience behaviors.

• Mentorship: Potential for mentorship from more senior creatives or marketing leads within the team, offering guidance on career development and creative strategy.

• Portfolio Building: Significant opportunities to build a strong portfolio with impactful work for a globally recognized brand.

📝 Enhancement Note: The challenges presented are inherent to roles focused on social media and brand creation in dynamic digital spaces. The growth opportunities are substantial for an early-career professional seeking to make a tangible impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a social media campaign or piece of content you've seen recently that you found particularly effective. Why did it work, and how would you have approached it differently for Gemini?"

• "How do you stay updated on design trends and internet culture, and how do you decide which trends are appropriate for a brand like Gemini?"

• "Walk us through your process for developing a visual concept for a new social media campaign. What are the key steps, and how do you ensure it aligns with brand objectives?"

Company & Culture Questions:

• "What excites you about Gemini's mission and the crypto industry?"

• "How do you think your design style can contribute to Gemini's brand identity and growth?"

• "Describe your ideal team environment. How do you collaborate with others on creative projects?"

Portfolio Presentation Strategy:

• Storytelling is Key: For each project, don't just show the final image; tell the story behind it. Explain the problem, your solution, your process, and the outcome.

• Quantify Impact: Where possible, use data or metrics to demonstrate the success of your designs. For social media, this could be engagement rates, shares, comments, or conversion metrics.

• Showcase Versatility: Highlight projects that demonstrate your ability to work across different social platforms and campaign types.

• Be Concise: Respect the interviewer's time. Focus on the most impactful projects and clearly articulate your contributions.

• Prepare for Questions: Anticipate questions about your design choices, your process, and how you would tackle specific Gemini-related design challenges.

• Highlight AI Use: Be ready to specifically discuss where and how you used AI in your portfolio projects.

📝 Enhancement Note: Candidates should be prepared to demonstrate not just design skills, but also strategic thinking, an understanding of social media dynamics, and a proactive, collaborative attitude aligned with a fast-paced, innovative company culture.

📌 Application Steps

To apply for this Junior Brand Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Ensure your portfolio is tailored to highlight your strongest work in social media design, digital campaigns, and brand identity. Prioritize examples that showcase originality, visual impact, and engagement potential.

• Resume Optimization: Update your resume to clearly articulate your relevant skills, including proficiency in Figma, Photoshop, Illustrator, and any experience with AI creative tools. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and preparing answers to common interview questions related to creativity, collaboration, and brand strategy. Be ready to discuss your interest in Gemini and the crypto industry.

• Company Research: Thoroughly research Gemini's brand, mission, current social media presence, and recent campaigns to demonstrate genuine interest and understanding of their market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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