Senior Brand & Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Senior Brand & Marketing Designer (m/f/d)

Company: OpenSynergy GmbH

Location: Berlin, Germany

Job Type: Permanent employee

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-11

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Drive brand development and provide creative direction to ensure a cohesive and distinctive brand identity across all customer touchpoints.

• Execute comprehensive marketing design initiatives, including the creation of branded templates for presentations, reports, and digital marketing collateral.

• Translate complex technological concepts into visually engaging infographics, schematics, and technical illustrations for product and engineering stakeholders.

• Manage multiple design projects simultaneously, ensuring timely delivery and adherence to brand standards within a fast-paced, international environment.

• Collaborate effectively with cross-functional teams, including marketing, product, and engineering, as well as external agencies, to achieve strategic business objectives.

📝 Enhancement Note: While the title is "Senior Brand & Marketing Designer," the responsibilities heavily lean into "Creative Operations" and "Marketing Operations" by focusing on the creation and maintenance of brand assets, templates, and visual communication for marketing and technical content. The emphasis on managing multiple projects, collaborating with diverse teams, and ensuring visual consistency aligns with operations functions.

📈 Primary Responsibilities

• Support the Head of Marketing in defining, evolving, and maintaining a distinctive and cohesive brand identity across all channels and customer touchpoints.

• Develop and maintain comprehensive brand guidelines, ensuring visual consistency across internal and external communications, acting as the visual brand guardian.

• Create branded templates for presentations, documents, reports, datasheets, whitepapers, case studies, and marketing collateral, ensuring reusability and adherence to brand standards.

• Collaborate with the marketing team to support campaign execution, lead generation activities, and content marketing initiatives through compelling visual design.

• Transform complex technology concepts, Bluetooth solutions, system architectures, integrations, and workflows into visually engaging infographics, schematics, diagrams, process flows, and technical illustrations.

• Work closely with product, engineering, and technical stakeholders to ensure the visual accuracy and clarity of technical communications.

• Support event planning and coordination activities, including vendor communication and logistics coordination for exhibitions and trade shows.

• Manage multiple creative design projects simultaneously, prioritizing tasks and meeting deadlines in a dynamic environment.

• Collaborate effectively with marketing, product, sales, and external agencies or vendors to deliver high-quality creative assets.

• Maintain organized design libraries, templates, and digital assets, ensuring efficient retrieval and version control for all creative materials.

📝 Enhancement Note: The responsibilities highlight a strong operational component, focusing on the systematic creation, management, and dissemination of brand assets and visual content. The emphasis on template creation, asset organization, and cross-functional collaboration underscores the operational nature of this design role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Senior role.

Experience: 4-7 years of professional experience in graphic design, brand design, or visual communications, with a proven track record of developing and implementing brand identities and guidelines.

Required Skills:

• Proven experience developing and implementing brand identities and brand guidelines.

• Strong portfolio demonstrating high-quality branding, digital marketing, presentation design, and infographic work.

• Advanced proficiency in Microsoft PowerPoint for presentation design.

• Experience transforming technical or complex information into visually compelling graphics, infographics, schematics, and process flows.

• Ability to manage multiple creative projects simultaneously in a fast-paced environment, meeting strict deadlines.

• Exceptional attention to detail and a strong commitment to visual consistency across all deliverables.

• Experience working with luxury, premium, or high-end brands, understanding their aesthetic requirements.

• Experience working in international and multicultural environments, adapting design approaches accordingly. Preferred Skills:

• Proficiency in Microsoft Office Suite beyond PowerPoint, including Word and Excel for document creation and data visualization.

• Experience with project management tools such as Jira and Confluence for workflow tracking and collaboration.

• Familiarity with content management systems (CMS) for asset deployment.

• Understanding of UX/UI principles for digital marketing assets.

• Experience in event and exhibition design, including booth layout and promotional material creation.

📝 Enhancement Note: The required experience and skills indicate a need for a designer who can operate independently and strategically, managing the visual output of a marketing department. The emphasis on technical communication and international experience suggests a role that requires not just artistic talent but also strong project management and stakeholder engagement capabilities, common in operations-focused roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating expertise in brand identity development and guideline creation.

• Include detailed examples of marketing collateral, such as brochures, datasheets, whitepapers, and case studies, highlighting design impact and effectiveness.

• Present a strong collection of presentation decks (especially PowerPoint), illustrating the ability to convey complex information clearly and engagingly.

• Feature a dedicated section for infographics, schematics, diagrams, and technical illustrations that effectively simplify complex technological concepts.

• Demonstrate experience with international or premium brands, showcasing an understanding of diverse market aesthetics and business objectives. Process Documentation:

• Provide case studies or project descriptions that detail your process for transforming technical information into visual assets, emphasizing problem-solving and stakeholder collaboration.

• Outline your approach to managing multiple design projects simultaneously, including prioritization, time management, and deadline adherence.

• Illustrate your methodology for maintaining brand consistency across various channels and touchpoints.

• Show examples of how you have contributed to or managed design libraries and digital asset management systems.

📝 Enhancement Note: For a Senior Brand & Marketing Designer, a portfolio is crucial for demonstrating not just design skill but also the ability to manage creative processes and deliver impactful visual solutions aligned with business goals. The focus on technical communication and brand consistency points to an operations-centric approach to design execution.

💵 Compensation & Benefits

Salary Range: For a Senior Brand & Marketing Designer with 4-7 years of experience in Berlin, Germany, the estimated salary range is €55,000 - €75,000 annually. This range is based on industry benchmarks for similar roles in major German tech hubs, considering the company's industry (automotive software/technology) and the specified experience level.

Benefits:

• Permanent employment contract with OpenSynergy GmbH.

• Opportunity to work with cutting-edge automotive technology and contribute to innovative solutions.

• Collaborative and international work environment with colleagues from diverse backgrounds.

• Professional development opportunities, including training and potential for advanced skill acquisition.

• Access to company-provided design tools and software (Adobe Creative Suite, advanced PowerPoint, Canva).

• Potential for involvement in international events and exhibitions, offering exposure to global markets.

• Contribution to defining and shaping the visual identity of a growing technology company.

Working Hours: The standard working hours are 40 hours per week, typical for a full-time permanent position in Germany. While the role is on-site, there may be flexibility in daily scheduling, subject to team and project needs.

📝 Enhancement Note: Salary was estimated based on typical Senior Designer roles in Berlin, Germany, factoring in the company's industry and the specified experience level. Benefits are inferred based on standard offerings for permanent employees in German tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software and Technology, specifically focusing on automotive embedded systems, connectivity solutions (like Bluetooth), and system architecture. This industry demands precision, innovation, and a sophisticated approach to branding and communication.

Company Size: OpenSynergy is a medium-sized company. This size often means a more agile and collaborative environment than very large corporations, with opportunities for individuals to have a significant impact. For operations roles, this can translate to broader responsibilities and direct interaction with leadership.

Founded: OpenSynergy was founded in 2002. This history suggests a mature company with established processes and a solid understanding of its market, yet likely still dynamic and evolving.

Team Structure:

• The Senior Brand & Marketing Designer will likely be part of the Marketing department, reporting to the Head of Marketing.

• The role requires close collaboration with Product Management, Engineering teams, and potentially Sales, creating a cross-functional network.

• This structure implies a need for strong communication and relationship-building skills to effectively gather requirements and disseminate visual assets. Methodology:

• Data-Driven Design: While creative, the role emphasizes using data and technical information to inform design decisions, especially for infographics and technical illustrations.

• Process Optimization: Creating templates and organized asset libraries supports efficient workflow and consistent output across the marketing and product teams.

• Agile Collaboration: Working with engineering and product teams suggests an agile approach to project management and feedback loops, common in technology companies.

Company Website: https://www.opensynergy.com/

📝 Enhancement Note: The company's focus on automotive technology and embedded systems suggests a need for a designer who can grasp complex technical subjects and translate them into clear, professional visuals. The medium size and founding date imply a blend of established practices and ongoing innovation, which is typical for successful tech firms.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior" level, indicating a significant level of autonomy, expertise, and responsibility. A Senior Designer is expected to lead creative initiatives, mentor junior team members (if applicable), and contribute strategically to the brand's visual direction. In an operations context, this means owning the execution of brand standards and visual asset creation.

Reporting Structure: The Senior Brand & Marketing Designer reports to the Head of Marketing. This direct line to marketing leadership provides visibility and influence over branding strategies and campaign execution.

Operations Impact: The role has a direct impact on OpenSynergy's market perception and customer engagement. By creating compelling marketing collateral and clear technical communications, the designer influences lead generation, brand recognition, and the understanding of complex products. Effective visual branding and communication are critical for a technology company's success, directly affecting sales enablement and market positioning.

Growth Opportunities:

• Leadership in Design Systems: Opportunity to lead the development and ongoing refinement of OpenSynergy's design system, ensuring scalability and consistency.

• Specialization: Deepen expertise in technical illustration, infographic design, or specific marketing campaign visuals, becoming a subject matter expert within the company.

• Cross-Functional Project Leadership: Take on leadership roles in major marketing campaigns or product launches, managing the visual aspects from concept to execution.

• Mentorship: Potentially mentor junior designers or interns, developing leadership and team management skills.

• Strategic Brand Input: Contribute to higher-level brand strategy discussions, influencing the long-term visual direction of the company.

📝 Enhancement Note: The "Senior" title implies a path towards leadership in design operations, potentially managing a creative function or leading significant brand initiatives. The emphasis on technical communication and strategy suggests growth opportunities beyond pure design execution.

🌐 Work Environment

Office Type: OpenSynergy GmbH operates from a modern office space in Berlin, Germany, as indicated by the address "Rotherstraße 20, 10245 Berlin." This suggests a professional and dedicated workspace.

Office Location(s): The primary office is located in Berlin, Germany. This location is a major European hub for technology and innovation, offering a vibrant professional ecosystem.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with marketing, product, and engineering teams, suggesting an open and communicative workspace conducive to teamwork.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, advanced PowerPoint, Canva) and project management tools (Jira, Confluence) is provided, enabling efficient workflow.

• Team Interaction: Opportunities for daily interaction with colleagues from diverse technical and marketing backgrounds, fostering a dynamic and knowledge-rich environment.

Work Schedule: The position is full-time (40 hours per week) and on-site. While a structured schedule is expected, the fast-paced nature of marketing and product development may require occasional flexibility to meet project deadlines.

📝 Enhancement Note: The on-site requirement in Berlin emphasizes the importance of in-person collaboration for this role, especially when working with technical teams and managing complex visual projects that benefit from immediate feedback and shared understanding.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and creative output.

• Portfolio Presentation & Technical Interview: A session where you present your portfolio, discuss your design process, and answer questions about your experience with brand identity, technical communication, and software proficiency (especially PowerPoint and Adobe Creative Suite).

• Cross-Functional Interview: Meet with members of the marketing, product, or engineering teams to evaluate collaboration skills, understanding of technical concepts, and cultural fit.

• Final Interview: Potentially with the Head of Marketing or a senior leader to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your experience in brand identity, marketing collateral, presentation design, and technical illustrations. Prioritize quality over quantity.

• Tell the Story: For each project, explain the brief, your role, your design process, the challenges faced, and the impact of your work using quantifiable results where possible (e.g., improved engagement, clearer communication).

• Highlight Technical Skills: Clearly demonstrate your proficiency in Adobe Creative Suite and advanced PowerPoint. Showcase examples of complex information simplification.

• Showcase Brand Sophistication: Include work that reflects your ability to work with premium or high-end brands and understand their aesthetic nuances.

• International Experience: If possible, include projects that highlight your experience in international or multicultural contexts.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design challenge, such as creating an infographic from provided technical data or redesigning a sample presentation slide to improve clarity and brand alignment.

• Process Explanation: Practice articulating your design process clearly and concisely, especially how you approach understanding technical requirements and stakeholder needs.

• Tool Proficiency: Be ready to discuss your experience with Jira and Confluence if you have it, and demonstrate your problem-solving approach with the required design tools.

📝 Enhancement Note: The interview process will likely focus on both creative execution and operational efficiency. Candidates should be ready to demonstrate not just their design skills but also their ability to manage projects, collaborate effectively, and translate complex technical information visually.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential for creating high-quality graphic design assets, branding elements, and marketing collateral. Expect to use these daily for detailed work.

• Microsoft PowerPoint: Advanced proficiency is a key requirement for creating sophisticated presentations, reports, and datasheets. The ability to create custom templates and visually compelling slides is critical.

• Canva Studio: Proficiency in Canva is also listed, indicating its use for quicker design tasks, social media graphics, or collaborative design efforts.

Analytics & Reporting: While not a primary focus for this role, understanding how design impacts marketing metrics (e.g., engagement rates on collateral, clarity of technical documentation) is beneficial.

CRM & Automation: Familiarity with how design assets are used within marketing automation platforms or CRM systems (e.g., email templates, landing page visuals) might be advantageous, though not explicitly required.

Project Management & Collaboration:

• Jira: Expected proficiency for tracking design tasks, project progress, and collaborating with engineering and product teams.

• Confluence: Preferred knowledge for documentation, knowledge sharing, and project planning.

📝 Enhancement Note: The tool stack emphasizes a strong foundation in core design software coupled with proficiency in presentation tools and project management systems, reflecting the operational demands of managing creative projects within a tech environment.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, visually sophisticated design work that consistently meets brand standards and business objectives.

• Precision and Clarity: Valuing accuracy and clarity, especially in translating complex technical information into easily understandable visuals.

• Collaboration and Communication: Fostering an environment where open communication and teamwork across departments are encouraged to ensure cohesive project outcomes.

• Innovation and Adaptability: Embracing new design trends and technologies while adapting to evolving brand needs and business requirements.

• Ownership and Accountability: Taking responsibility for creative projects from conception to completion, ensuring timely delivery and meeting quality expectations.

Collaboration Style:

• Cross-Functional Integration: Actively engaging with marketing, product, and engineering teams to gather requirements, provide design solutions, and ensure alignment.

• Feedback-Driven Improvement: Open to constructive feedback from stakeholders to refine designs and improve the effectiveness of visual communications.

• Knowledge Sharing: Contributing to a culture of learning by sharing design best practices, insights, and creative approaches with colleagues.

📝 Enhancement Note: The culture values a blend of creative artistry and operational discipline. The emphasis on precision, clarity, and collaboration suggests a team that works efficiently to produce high-impact visual content for a technically sophisticated audience.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Complexity: The primary challenge will be consistently translating intricate automotive technology concepts, system architectures, and workflows into clear, engaging, and accurate visual communications.

• Balancing Brand Aesthetics with Technical Needs: Harmonizing premium brand standards with the functional and technical requirements of product documentation and marketing materials.

• Managing Diverse Stakeholder Needs: Effectively collaborating with and managing expectations from various departments (Marketing, Product, Engineering, Sales) who may have different priorities and visual preferences.

• Maintaining Consistency in a Global Context: Ensuring brand consistency across all international communications and customer touchpoints in a multicultural environment.

Learning & Development Opportunities:

• Deep Dive into Automotive Tech: Gain in-depth knowledge of automotive software, connectivity solutions (e.g., Bluetooth), and embedded systems, enhancing technical illustration skills.

• Advanced Design System Development: Lead or significantly contribute to the evolution of OpenSynergy's design system, potentially exploring new tools or methodologies.

• Strategic Brand Influence: Grow into a role where you can influence broader brand strategy and visual identity development.

• Project Leadership: Take on more complex project leadership roles, managing larger campaigns or international initiatives.

📝 Enhancement Note: The challenges are typical for a senior designer in a technical B2B environment, requiring a blend of creative problem-solving and operational rigor. The growth opportunities align with advancing within a specialized design function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a complex technical concept, like a Bluetooth system architecture, and turning it into an infographic or diagram. What are the key steps?" (Focus on your methodology, stakeholder engagement, and iteration process).

• "How do you ensure brand consistency across diverse marketing materials and international markets? Walk us through an example from your portfolio." (Highlight your experience with brand guidelines, asset management, and adaptation strategies).

• "Tell us about a time you had to balance conflicting feedback from different stakeholders on a design project. How did you resolve it?" (Demonstrate your collaboration, negotiation, and decision-making skills). Company & Culture Questions:

• "What do you know about OpenSynergy and the automotive software industry? How do you see your design skills contributing to our specific market position?" (Research the company's products, recent news, and industry trends).

• "How do you approach working in an international and multicultural environment?" (Share experiences and demonstrate adaptability).

• "Describe your experience working with premium brands. What key principles guide your design approach in such contexts?" (Showcase your understanding of sophisticated aesthetics and brand positioning). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation logically, starting with your strongest brand identity projects, followed by marketing collateral, technical illustrations, and then presentations.

• Narrate Your Process: For each project, clearly articulate the problem, your proposed solution, your creative process, the tools used, and the measurable impact or outcome. Use storytelling to engage the interviewers.

• Highlight Key Skills: Explicitly point out examples that demonstrate your advanced PowerPoint skills, Adobe Creative Suite mastery, and ability to simplify complex information.

• Showcase Technical Acumen: Emphasize projects where you successfully translated technical details into clear visuals, demonstrating your understanding of the subject matter.

• Be Ready for Live Challenges: Prepare to briefly discuss how you would approach a hypothetical design task related to OpenSynergy's products.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also strategic thinking, operational efficiency, and the ability to thrive in a technical, international environment.

📌 Application Steps

To apply for this Senior Brand & Marketing Designer position:

• Submit your application through the OpenSynergy careers portal via the provided link.

• Tailor Your Resume: Highlight your 4-7 years of relevant experience, emphasizing brand development, technical communication, and proficiency in Adobe Creative Suite and advanced PowerPoint. Quantify achievements where possible.

• Curate Your Portfolio: Select your strongest projects that align with the job requirements, focusing on brand identity, marketing collateral, and technical illustrations. Ensure it's easily navigable and showcases your best work.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on explaining your process, challenges, and the impact of your designs, especially those involving complex technical information or premium brands.

• Research OpenSynergy: Understand their products, target markets, and recent marketing efforts to articulate how your skills can specifically benefit the company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---