Senior Brand and Marketing Designer

📍 Job Overview

Job Title: Senior Brand and Marketing Designer

Company: Crunchtime

Location: Atlanta, GA; Boston, MA; Louisville, KY; Remote US

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-29T20:49:31

Experience Level: 8+ Years (with 2+ in B2B/Tech)

Remote Status: Fully Remote (US-based)

🚀 Role Summary

• This role is critical for defining and executing Crunchtime's visual brand identity across all marketing and internal communications channels, focusing on B2B enterprise audiences.

• The Senior Brand and Marketing Designer will lead the development of compelling visual assets for campaigns, sales enablement, and employer branding initiatives, ensuring brand consistency and impact.

• This hands-on position requires a strategic approach to design, encompassing art direction, brand management, and cross-functional collaboration to achieve business and cultural objectives.

• The role involves managing multiple design projects from concept to completion in a fast-paced environment, requiring strong organizational skills and the ability to deliver high-quality work under tight deadlines.

📝 Enhancement Note: While the job title is "Senior Brand and Marketing Designer," the responsibilities heavily lean into areas critical for Marketing Operations and Creative Operations, particularly in managing brand assets, ensuring visual consistency for GTM initiatives, and collaborating with marketing and sales teams on collateral. The emphasis on B2B enterprise audiences and complex visual communication (marketecture, process diagrams) suggests a strategic operations-focused design role rather than a purely creative execution role.

📈 Primary Responsibilities

• Strategic Marketing Design Leadership: Develop and execute innovative marketing and campaign designs tailored for a B2B enterprise audience, ensuring high quality, thoughtful execution, and alignment with project objectives. Lead the creation of complex visual concepts, including marketecture, process diagrams, and executive keynote presentations, to effectively communicate Crunchtime's business value.

• Art Direction & Brand Consistency: Design and maintain visual consistency across all brand touchpoints, including websites, social media, promotional campaigns, sales collateral, and internal communications. Oversee the production of both print and digital materials such as brochures, white papers, case studies, infographics, and digital ads.

• Brand Management & Evolution: Ensure all design outputs, whether internal or external, adhere strictly to company brand guidelines. Evolve and refine the company's visual identity to maintain relevance and impact. Develop and manage a comprehensive library of visual assets, including icons, imagery, illustrations, and color palettes.

• Cross-Functional Collaboration: Partner closely with marketing teams to translate campaign strategies into engaging visual content. Support the sales team by designing custom presentations, proposal templates, and other sales enablement materials. Collaborate with People Operations to enhance employer branding and internal communications.

• Project Management & Vendor Coordination: Independently manage multiple design projects simultaneously, ensuring timely delivery while upholding high standards of quality. Coordinate with external vendors (printers, production houses) for project execution and maintain organized project documentation.

• Website Design & Optimization: Collaborate with web developers on design updates for the company website, ensuring alignment with brand guidelines and optimal user experience across all devices. Partner with marketing operations to ensure web design elements are SEO-optimized, integrating keywords strategically within visual content.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational oversight. The emphasis on "leading the creation of complex visual concepts," "art direction," "brand management," and "collaboration with marketing ops" indicates a need for strategic thinking and process management beyond just graphic design tasks, aligning with a senior operations-focused role.

🎓 Skills & Qualifications

Education:

Experience:

• 8+ years of professional experience in graphic design.

• Minimum of 2+ years of experience specifically within the B2B technology industry.

Required Skills:

• Advanced Adobe Creative Suite Proficiency: Expert-level skills in Photoshop, Illustrator, and InDesign are non-negotiable for asset creation and manipulation.

• Strong Visual Design Fundamentals: Deep understanding and demonstrable skill in typography, layout composition, visual hierarchy, and brand systems design.

• B2B Marketing Design Expertise: Proven ability to create compelling visual content that resonates with a B2B audience and effectively communicates complex solutions.

• Portfolio Excellence: A robust portfolio showcasing a strong track record in branding, integrated marketing campaigns, digital design, and communications across various media.

• Project Management Acumen: Demonstrated ability to manage multiple complex design projects concurrently, prioritize tasks effectively, and meet tight deadlines in a fast-paced, deadline-driven environment.

Preferred Skills:

• UX/UI Design Experience: Working knowledge of user experience (UX) and user interface (UI) design principles, contributing to a cohesive digital presence.

• Content Management System (CMS) Familiarity: Experience working with or understanding of CMS platforms, particularly HubSpot, for web content integration.

• Print Production Expertise: Deep understanding of print production processes, including pre-press, color management, and working effectively with external print vendors.

• Motion Graphics & Video Collaboration: Experience collaborating with or creating motion graphics and video content for dynamic digital campaigns.

• Web Development Collaboration: Ability to effectively communicate design requirements and collaborate with web developers for seamless website implementation.

📝 Enhancement Note: The requirement for 2+ years in the B2B/technology industry and the emphasis on complex visual communication (marketecture, process diagrams) suggest that candidates should highlight their experience in translating technical concepts into visually digestible formats, a key skill for operations-focused design roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Demonstration: Showcase examples of how you've developed or maintained brand guidelines, demonstrating a strong understanding of brand architecture and visual consistency.

• B2B Marketing Campaign Case Studies: Include detailed case studies of B2B marketing campaigns, highlighting your role, the strategic objectives, design solutions, and measurable outcomes. Focus on how your designs contributed to lead generation or brand awareness.

• Complex Visual Communication Examples: Present examples of marketecture, process diagrams, flowcharts, or complex presentations that effectively simplify intricate business processes or technical solutions for an executive audience.

• Sales Collateral & Enablement Samples: Feature samples of sales decks, proposal templates, brochures, or one-pagers that were designed to support sales efforts and improve conversion rates.

Process Documentation:

• Design Workflow Optimization: Provide examples or descriptions of how you've streamlined design workflows, managed project pipelines, and implemented efficient processes for asset creation and delivery.

• Collaboration Process with Stakeholders: Illustrate how you collaborate with marketing, sales, and product teams, detailing your process for receiving briefs, providing updates, incorporating feedback, and ensuring alignment on project goals.

• Brand Guideline Adherence & Enforcement: Demonstrate your process for ensuring brand compliance across all internal and external design outputs, including how you manage feedback and enforce standards.

📝 Enhancement Note: For this role, the portfolio should not just showcase aesthetic quality but also strategic thinking and process management. Candidates should be prepared to discuss the why behind their design choices, how they integrated with broader marketing or sales strategies, and how they managed the design process efficiently.

💵 Compensation & Benefits

Salary Range:

• Annual Base Compensation: $90,000 - $120,000 USD

• Estimated Total Cash Compensation: $96,750 - $129,000 USD (This range likely includes a modest bonus or other variable compensation component, given the typical structure for senior roles.)

Benefits:

• Health & Wellness: Comprehensive medical, dental, and vision insurance plans, with Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Health Reimbursement Arrangements (HRA) options.

• Time Off: Generous Flexible Paid Time Off (PTO), paid company holidays, and 10 weeks of paid parental leave.

• Retirement: 401k plan with employer match.

• Professional Development: Learning & Development funds to support continuous skill enhancement and industry knowledge acquisition.

• Employee Well-being: Wellness benefits, fitness reimbursement, and commuter benefits.

• Company Culture & Engagement: Yearly team off-sites, fun team events, and opportunities to work in an open environment on impactful solutions.

• Insurance: Basic and Voluntary Life Insurance coverage.

Working Hours:

• Standard full-time engagement, likely around 40 hours per week, with flexibility expected given the remote nature of the role. The emphasis on project management and deadlines suggests a need for proactive time management.

📝 Enhancement Note: The salary range provided is specific. For the "Total Cash Compensation," I've inferred a potential bonus component as it's common for senior roles. The benefits package is comprehensive, with specific mentions of FSA/HSA/HRA and extended parental leave, which are attractive to professionals. The "work in an open environment" phrase, despite being remote, likely refers to the company's internal culture and approach to transparency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (SaaS) - specifically focused on restaurant and foodservice operations management technology.

Company Size: The LinkedIn data suggests a company size between 201-500 employees. This indicates a growing mid-size company with established processes but still retaining some of the agility of a smaller organization.

Founded: Founded in 1996. This longevity suggests stability, a proven track record, and a deep understanding of their market niche.

Team Structure:

• Marketing & Sales Operations Integration: The Senior Brand & Marketing Designer will likely report into the Marketing department, but with very close ties to Sales and People Operations. This cross-functional collaboration is key.

• Reporting Hierarchy: Likely reports to a Marketing Director or Head of Marketing, with direct collaboration with marketing managers, content leads, sales leadership, and People Ops.

• Cross-Functional Collaboration: The role is designed to be highly collaborative, working with content creators, web developers, sales teams, and HR/People Ops to ensure cohesive messaging and branding across all touchpoints.

Methodology:

• Data-Driven Visuals: Expect a focus on using data and insights to inform design decisions, particularly for B2B marketing and sales collateral, ensuring visuals support clear communication of value propositions and ROI.

• Agile Design Processes: The fast-paced environment and emphasis on managing multiple projects suggest an agile or iterative approach to design, with a focus on quick feedback loops and adaptability.

• Brand Governance: A structured approach to brand management, ensuring consistency and quality through established guidelines and asset libraries.

Company Website: https://www.crunchtime.com/

📝 Enhancement Note: The company's long history and focus on enterprise restaurant brands suggest a stable, mature company with a deep understanding of its B2B customer base. The size implies a need for structured processes but also opportunities for significant individual impact. The integration of Zenput into their platform indicates a strategic growth initiative.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It sits at the top of the individual contributor track for design within the marketing function, with significant autonomy and responsibility for brand integrity.

Reporting Structure: The role likely reports to a Marketing Director or VP of Marketing. Day-to-day interactions will be broad, spanning marketing, sales, and People Operations, requiring strong communication and stakeholder management skills.

Operations Impact: This role directly impacts revenue generation by creating compelling marketing collateral that supports lead generation and sales enablement. It also influences employer branding, which is crucial for attracting and retaining talent, a key operational component for any growing company. High-quality, consistent branding can significantly enhance perceived professionalism and trustworthiness for enterprise clients.

Growth Opportunities:

• Leadership in Design: Potential to grow into a Design Lead or Art Director role, managing a small team or external agencies as the company scales.

• Strategic Marketing Involvement: Opportunity to contribute more significantly to marketing strategy and campaign planning, leveraging design expertise to shape GTM initiatives.

• Specialization: Deepen expertise in specific areas like B2B SaaS branding, enterprise sales enablement design, or digital marketing design.

• Cross-Functional Transition: Potential to move into broader marketing operations, product marketing, or even project management roles, leveraging the transferable skills gained.

📝 Enhancement Note: Candidates should position themselves as strategic partners who understand how design supports business operations and revenue goals, not just as executioners of creative tasks. Highlighting experience in translating business objectives into visual strategies will be key.

🌐 Work Environment

Office Type: Fully Remote (US-based). This offers significant flexibility in terms of location within the United States.

Office Location(s): While the role is remote, the company has physical presence in Atlanta, GA, Boston, MA, and Louisville, KY. This might indicate hubs for in-person collaboration for those who prefer it, or it could be a legacy of their physical office structure.

Workspace Context:

• Collaborative Remote Environment: Expect a digital-first collaborative environment, relying on tools like Slack, Zoom, and project management software. The emphasis on "open environment" likely refers to transparent communication and feedback culture.

• Operations Tools & Technology: Access to standard design software (Adobe Creative Suite), project management tools, and potentially a CMS like HubSpot. The company likely utilizes collaboration platforms integral to remote work.

• Team Interaction: Regular virtual meetings, stand-ups, and collaborative working sessions will be the norm. Proactive communication and self-sufficiency are paramount.

Work Schedule: While a standard 40-hour work week is implied, the remote nature often allows for some flexibility in structuring the workday, provided deadlines are met and collaboration windows are respected. The role requires managing multiple projects, so adaptability in scheduling may be necessary.

📝 Enhancement Note: For a remote role, candidates should emphasize their ability to work autonomously, manage their time effectively, and communicate proactively within a virtual setting. Familiarity with remote collaboration tools is assumed.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Skills Assessment: A dedicated session with the hiring manager and potentially a senior marketing team member to review the candidate's portfolio in detail. Expect questions about design strategy, process, and impact.

• Skills Challenge/Case Study: A common step for design roles. This could involve a take-home assignment or a live design exercise focused on a specific problem (e.g., designing a concept for a B2B campaign or a complex infographic).

• Cross-Functional Interviews: Meetings with key stakeholders from marketing, sales, or People Ops to assess collaboration style and understanding of business needs.

• Final Interview: Potentially with a senior leader (e.g., VP of Marketing) to discuss strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your experience in B2B tech, brand identity, and campaign design. Prioritize projects with clear objectives and measurable outcomes.

• Tell the Story: For each project, clearly articulate the problem, your role, the strategic approach, the design solution, and the results achieved. Use visuals to support your narrative.

• Highlight Process: Be prepared to walk through your design process, detailing your research, ideation, collaboration, and iteration stages. Explain how you incorporated feedback and managed challenges.

• Demonstrate B2B Acumen: Emphasize projects that demonstrate your understanding of enterprise audiences, complex solutions, and sales enablement goals.

• Showcase Versatility: Include a mix of digital and print assets, and if possible, examples of complex diagrams or presentations.

Challenge Preparation:

• Understand the Brief: Carefully analyze any take-home assignment or live challenge prompt. Identify the core problem and objectives.

• Focus on Strategy: Don't just create something visually appealing; demonstrate strategic thinking. How does your design solve the stated problem and align with business goals?

• Time Management: If it's a timed exercise, allocate your time wisely across research, concepting, execution, and presentation.

• Presentation Skills: Be ready to present your work clearly and concisely, articulating your design rationale and process to non-designers.

📝 Enhancement Note: The emphasis on B2B, complex visuals, and collaboration means candidates should prepare to discuss not just design execution but also strategic thinking, process efficiency, and how their work directly supports business objectives like lead generation and sales.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Expert Level): Photoshop, Illustrator, InDesign are essential.

• Prototyping/UX/UI Tools (Working Knowledge): Figma, Sketch, Adobe XD, or similar for web/digital design elements.

• Presentation Software: PowerPoint, Google Slides, Keynote for creating executive presentations and sales decks.

Analytics & Reporting:

• Web Analytics Tools (Familiarity): Google Analytics or similar to understand website performance and user behavior.

• Marketing Automation Platforms (Familiarity): HubSpot is specifically mentioned, indicating its importance for web content and potentially campaign integration.

CRM & Automation:

• CRM Systems (Awareness): Understanding how design assets integrate with CRM platforms (like Salesforce, though not explicitly mentioned) to support sales processes.

• Project Management Software: Tools like Asana, Trello, Jira, or Monday.com for managing design workflows and project timelines.

• Collaboration Platforms: Slack, Microsoft Teams for daily communication.

📝 Enhancement Note: The explicit mention of HubSpot and the requirement for UX/UI experience indicate that this role is not just about static design but also about how design integrates into digital marketing platforms and user experiences.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A strong emphasis on delivering high-quality, polished work that reflects professionalism and attention to detail.

• Collaboration & Teamwork: A culture that values open communication, constructive feedback, and working together across departments to achieve common goals.

• Growth Mindset: Encouraging continuous learning, embracing new trends and technologies, and actively seeking input to improve skills and outcomes.

• Data-Driven Decision Making: Utilizing insights and data to inform design choices and measure the effectiveness of visual communications.

• Efficiency & Agility: Operating effectively in a fast-paced environment, managing multiple projects, and adapting quickly to changing priorities.

Collaboration Style:

• Cross-Functional Integration: Proactive engagement with marketing, sales, and People Ops teams to ensure design aligns with overarching business strategies and internal needs.

• Feedback-Driven Improvement: An open culture for receiving and giving constructive feedback to elevate design quality and foster professional development.

• Knowledge Sharing: Encouraging the sharing of best practices, design trends, and project learnings across the team and relevant departments.

📝 Enhancement Note: The company values explicitly mentioned (growth mindset, collaboration, quality) should be reflected in how candidates discuss their approach to design and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Ensuring all creative outputs adhere to brand guidelines while also being innovative and effective for specific marketing campaigns.

• Translating Complex Technical Concepts: Visually communicating intricate B2B SaaS solutions and operational processes in an easily understandable and impactful way for enterprise clients.

• Managing Remote Collaboration: Navigating the nuances of remote teamwork, ensuring clear communication, proactive feedback, and efficient project execution without in-person interaction.

• Keeping Pace with Evolving Trends: Staying current with design trends, technologies, and B2B marketing best practices in a dynamic industry.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like motion graphics, advanced UX/UI, or specialized B2B visual storytelling.

• Strategic Marketing Exposure: Gaining insights into broader marketing strategies, campaign planning, and GTM operations.

• Industry Engagement: Potential to attend industry conferences or workshops focused on design, marketing technology, or the restaurant/foodservice sector.

• Leadership Development: For those interested, opportunities to mentor junior designers or lead design initiatives as the team grows.

📝 Enhancement Note: Candidates should frame challenges as opportunities for growth and demonstrate a proactive approach to overcoming them.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual strategy for a new B2B marketing campaign. How do you ensure it aligns with business objectives and resonates with an enterprise audience?" (Focus on strategic planning, audience analysis, and goal alignment.)

• "Walk us through a complex B2B design project, such as a marketecture diagram or an executive presentation. What were the key challenges, and how did you visually communicate the core message?" (Prepare a specific case study demonstrating your ability to simplify complexity.)

Company & Culture Questions:

• "Based on your understanding of Crunchtime and the restaurant tech industry, how would you approach designing marketing collateral that speaks directly to our target customers?" (Show research and an understanding of B2B SaaS marketing for this sector.)

• "This role requires close collaboration with marketing, sales, and People Ops. Describe your experience working cross-functionally and how you manage feedback from non-design stakeholders." (Prepare examples of successful cross-functional partnerships.)

Portfolio Presentation Strategy:

• Structured Narrative: Organize your portfolio presentation logically, starting with an overview of your experience, followed by detailed case studies of 2-3 key projects.

• Focus on Impact: For each project, clearly articulate the problem statement, your role, the strategic approach, the design execution, and the measurable results (e.g., increased engagement, lead generation, improved conversion rates).

• Process Transparency: Be ready to discuss your design process, including research, ideation, collaboration, iteration, and how you managed project timelines and feedback.

• B2B & Enterprise Relevance: Tailor your project selection and presentation to highlight experience relevant to B2B SaaS, enterprise clients, and complex visual communication.

• Concise Delivery: Practice your presentation to ensure it's engaging, informative, and within the allotted time. Be prepared for interactive Q&A.

📝 Enhancement Note: Candidates should prepare to discuss their design process, strategic thinking, and the business impact of their work, rather than just showing pretty pictures. Highlighting experience with B2B SaaS and complex visual communication is crucial.

📌 Application Steps

To apply for this operations-focused design position:

• Submit your application through the official application link provided.

• Portfolio Customization: Ensure your portfolio prominently features projects demonstrating B2B marketing design, brand identity development, complex visual communication (e.g., marketecture, process diagrams), and sales enablement collateral. Tailor the selection to highlight your experience with enterprise clients and SaaS solutions.

• Resume Optimization: Update your resume to clearly articulate your 8+ years of experience, specifically calling out your 2+ years in the B2B technology sector. Use keywords from the job description such as "B2B marketing design," "brand systems," "Adobe Creative Suite," "project management," and "stakeholder communication." Quantify achievements whenever possible.

• Interview Preparation: Practice articulating your design process, strategic thinking, and the business impact of your work. Prepare specific examples for how you've managed projects, collaborated cross-functionally, and translated complex ideas into compelling visuals. Rehearse your portfolio walkthrough to ensure a clear, concise, and impactful presentation.

• Company Research: Thoroughly research Crunchtime, its platform, its target market (restaurant/foodservice operators), and its competitive landscape. Understand their current brand messaging and identify potential areas where your design expertise can add significant value. Familiarize yourself with their company culture and values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.