Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Sans

Location: Los Angeles, California, United States

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-29

Experience Level: 5-10 Years

Remote Status: Hybrid (3 days/week in office)

🚀 Role Summary

• Drive brand consistency and storytelling across all customer touchpoints through expert visual design.

• Develop and maintain scalable design systems and component libraries in Figma to empower cross-functional teams.

• Lead the design and iteration of lifecycle email flows and weekly campaign emails, ensuring high craft and brand cohesion.

• Apply and evolve the brand identity across digital and physical surfaces, including product packaging and collateral.

• Collaborate closely with Brand, Creative, Product, Lifecycle, and eCommerce teams to deliver high-performing design solutions.

📝 Enhancement Note: While the title is "Graphic Designer," the description emphasizes "brand voice, narrative, and messaging systems," "storytelling," and a "systems thinker" approach. This suggests a role that goes beyond purely execution to strategic brand development within a design context, particularly for a consumer hardware company focused on health and wellness. The emphasis on "organic channels, post-purchase experiences, and physical touchpoints" indicates a broad scope of brand application.

📈 Primary Responsibilities

• Own the end-to-end design lifecycle for email marketing, including redesigning existing flows, creating weekly campaign emails with a focus on typography, hierarchy, and pacing, and developing reusable, modular templates.

• Build, document, and maintain a comprehensive Figma design system and component library, encompassing design tokens, typography, color systems, and iconography.

• Apply and evolve the Sans visual identity across all digital and physical touchpoints, ensuring consistency and identifying opportunities for brand system enhancement.

• Design primary and secondary product packaging, instructional manuals, and other physical collateral, ensuring clarity, intuition, and thoughtful design.

• Partner with Lifecycle, eCommerce, Growth, and Brand teams to deliver design assets that resonate with target audiences and maintain brand cohesion.

• Translate brand strategy into clear, compelling, and consistent visual narratives across organic channels, post-purchase experiences, and physical touchpoints.

• Contribute to the overall brand strategy by identifying opportunities to strengthen and extend the visual language as the company grows.

📝 Enhancement Note: The responsibilities clearly indicate a hybrid role balancing hands-on execution (email design, packaging) with strategic system building (Figma design system, brand identity evolution). The emphasis on "reusable, modular email templates" and a "fully systemized Figma library" points to a need for efficiency and scalability, common in fast-paced startup environments.

🎓 Skills & Qualifications

Education:

Experience:

• 4–7+ years of experience in brand or visual design roles, with a preference for DTC, consumer, or startup environments.

• Proven experience in applying and evolving brand identities across both digital and physical surfaces.

Required Skills:

• Deep expertise in Figma, including advanced proficiency in building and managing design systems and component libraries.

• Strong portfolio showcasing extensive email design work, including lifecycle flows, campaign emails, and template systems.

• Excellent visual sensibility with a high bar for craft, typography, hierarchy, and brand cohesion.

• Demonstrated ability to act as a systems thinker, building scalable design infrastructure rather than just individual assets.

• Strong organizational skills with the ability to manage multiple projects and deadlines effectively.

• Proven capacity for collaborative work, partnering closely with Brand, Creative, Lifecycle, and eCommerce teams.

• Ability to be self-directed and adaptable in a fast-moving startup environment.

Preferred Skills:

• Experience in consumer hardware or health and wellness brands.

• Familiarity with design tokens and their application in scalable systems.

• Experience with A/B testing visual elements in email campaigns to optimize performance.

• Basic understanding of UX/UI principles as they relate to digital touchpoints.

📝 Enhancement Note: The emphasis on "systems thinker" and "building scalable infrastructure" is a critical differentiator for this role, suggesting the company is looking for someone who can establish foundational design processes that support future growth. Expertise in Figma and design systems is paramount, indicating a reliance on this tool for brand governance and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio demonstrating a deep understanding of brand storytelling and visual identity application across diverse touchpoints.

• Specific examples of email design, highlighting lifecycle flows, campaign execution, and the creation of reusable, modular template systems.

• Case studies detailing the process of building and maintaining a Figma design system and component library, including documentation and governance.

• Evidence of applying and evolving brand identity across both digital (web, email) and physical (packaging, print collateral) surfaces.

Process Documentation:

• Demonstrations of how brand strategy was translated into tangible design systems and assets.

• Examples of workflow optimization through the use of design systems and component libraries for increased efficiency.

• Documentation of processes for applying and evolving brand guidelines across various channels.

• Case studies illustrating the collaborative process with cross-functional teams to deliver design solutions.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating system-building capabilities (Figma, design systems) and strategic brand application, not just aesthetic execution. Candidates should be prepared to showcase how they've created scalable design infrastructure and how it has impacted efficiency and brand consistency.

💵 Compensation & Benefits

Salary Range: $90,000 - $105,000 USD per year, based on experience.

Benefits:

• Equity participation, offering ownership in the company's success.

• Fully paid medical, dental, and vision insurance for employees.

• Opportunity to contribute to a 401k retirement savings plan.

• Unlimited Paid Time Off (PTO) in addition to 11+ paid holidays.

Working Hours:

• Standard full-time work hours, typically 40 hours per week.

• Hybrid work model requiring 3 days per week in the Culver City office, offering a blend of in-office collaboration and remote flexibility.

📝 Enhancement Note: The salary range is competitive for a Graphic Designer role with significant system design and brand strategy responsibilities in the Los Angeles area. The inclusion of equity is a strong indicator of a startup environment where employees are invested in the company's growth. The hybrid arrangement specifies 3 days in-office, suggesting a structured approach to in-person collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Hardware / Health & Wellness Technology. Sans is focused on creating a leading consumer hardware brand centered around products that promote healthier living at home, starting with air and water purifiers.

Company Size: Small, ambitious team that moves fast and learns quickly. This implies a dynamic, agile environment where individual contributions have a significant impact.

Founded: Not specified, but the expansion into multiple product categories (air and water purifiers) suggests a company that has achieved product-market fit and is in a growth phase.

Team Structure:

• The Graphic Designer reports directly to the Creative Director, indicating a clear reporting line within a creative function.

• Close partnerships are expected with Brand, Creative, Product, Lifecycle, and eCommerce teams, highlighting a highly collaborative, cross-functional operational model common in agile companies.

Methodology:

• Data-driven decision-making is implied through partnerships with Lifecycle, eCommerce, and Growth teams, who likely leverage analytics to inform design iterations.

• Agile and iterative design processes are expected, given the "moves fast, learns quickly" culture and the need to "continuously design and iterate" on email flows and the design system.

• Systems thinking is a core methodology, focusing on building scalable infrastructure (design systems, templates) for long-term efficiency and brand consistency.

Company Website: https://www.sans.org

📝 Enhancement Note: Sans positions itself as a disruptor in the consumer hardware space, aiming to build a "next great consumer hardware brand." The culture is described as fast-paced, ambitious, and performance-oriented, typical of successful startups. The design function is integral to brand building and customer experience, positioning it as a strategic asset rather than just a support function.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Graphic Designer with significant ownership and strategic input. It's not just about executing tasks but about defining and building design infrastructure. The "4-7+ years of experience" requirement and the leadership of the design system point to a role with substantial responsibility.

Reporting Structure: The Graphic Designer reports to the Creative Director. This provides a clear path for mentorship, feedback, and strategic alignment within the creative department. Collaboration with other departments is extensive, offering broad exposure to different business functions.

Operations Impact: The role has a direct impact on customer trust, differentiation, and long-term demand through brand building. By owning brand voice, narrative, and messaging, the designer influences how customers experience Sans across every touchpoint, from initial marketing to post-purchase engagement. This is crucial for a DTC brand aiming to establish loyalty and repeat purchases.

Growth Opportunities:

• Skill Specialization: Deepen expertise in design systems, email marketing design, and packaging design, becoming a subject matter expert within these critical areas.

• Brand Strategy Contribution: Influence the evolution of the Sans brand identity and visual language through strategic application and proactive identification of opportunities.

• Leadership Potential: As the company grows, there may be opportunities to lead design initiatives, mentor junior designers, or grow into a Design Lead role.

• Cross-Functional Exposure: Gain valuable experience working across Product, Marketing, eCommerce, and Lifecycle teams, understanding how design integrates with broader business objectives.

📝 Enhancement Note: The role offers significant growth potential beyond traditional graphic design. The emphasis on building and owning the design system, coupled with broad cross-functional collaboration, provides a pathway for individuals looking to move into more strategic design leadership or operations-focused design roles.

🌐 Work Environment

Office Type: The role is described as "Hybrid" with a requirement to be in the Culver City office 3 days per week. This suggests a modern office environment designed to foster collaboration and team cohesion, while also allowing for focused work remotely.

Office Location(s): Culver City, California. This location is known for its vibrant creative and tech industries, providing a dynamic professional ecosystem.

Workspace Context:

• Collaborative Environment: The 3-day in-office requirement is likely to facilitate in-person brainstorming, design critiques, and team alignment sessions, crucial for a fast-paced startup.

• Tools and Technology: Employees will have access to the necessary design tools and technology, with a strong emphasis on Figma and related design system management software.

• Team Interaction: The hybrid model allows for regular interaction with the Creative Director, brand managers, product teams, and other key stakeholders, fostering a strong sense of teamwork and shared purpose.

Work Schedule: A standard 40-hour work week is expected, with the flexibility afforded by the hybrid model. The emphasis on "moves fast" suggests a results-oriented culture where efficiency is key.

📝 Enhancement Note: The hybrid work environment in Culver City offers a balance of collaborative in-office work and remote flexibility, catering to modern work preferences while ensuring essential team interaction for a growing startup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio to assess experience, skills, and alignment with role requirements.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, focusing on specific examples relevant to email design, brand systems, and packaging. Expect to walk through your process, design decisions, and the impact of your work.

• Skills Assessment: A practical exercise or case study focused on design system development, email template creation, or brand application might be administered to evaluate Figma proficiency and problem-solving skills.

• Behavioral & Cultural Fit: Interviews with the Creative Director and potentially other team members to assess collaboration style, adaptability in a startup environment, and alignment with Sans's values.

• Final Interview: Likely with a senior leader to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Showcase Systems Thinking: Prioritize projects that demonstrate your ability to build and manage scalable design systems and component libraries in Figma. Clearly articulate your process and the benefits of your system.

• Highlight Email Design Expertise: Include diverse examples of lifecycle flows, campaign emails, and modular templates. Emphasize how your designs drive engagement and reflect brand identity.

• Demonstrate Brand Application: Select projects that show consistent application of a brand identity across both digital and physical touchpoints. Explain your strategic rationale.

• Detail Your Process: For each project, explain your problem-solving approach, design decisions, and how you collaborated with stakeholders. Quantify results where possible (e.g., improved engagement, efficiency gains).

• Tailor to Sans: Research Sans's current brand and products. Consider how your portfolio examples can directly address their needs in health and wellness consumer hardware.

Challenge Preparation:

• Figma Proficiency: Be ready to demonstrate advanced Figma skills, including component creation, variants, auto layout, and design system management.

• Design System Principles: Understand best practices for creating accessible, maintainable, and scalable design systems.

• Email Design Best Practices: Brush up on responsive email design, accessibility standards, and best practices for various email types (promotional, transactional, lifecycle).

• Brand Strategy: Be prepared to discuss how design contributes to brand strategy and customer experience.

📝 Enhancement Note: The interview process will likely heavily scrutinize the candidate's ability to build and manage design systems within Figma. A strong portfolio that clearly articulates system-thinking and practical application across digital and physical channels will be critical for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core tool for this role, essential for building and managing the design system, component library, and executing design work. Advanced proficiency is required.

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Standard tools for graphic design, particularly for print collateral, packaging, and asset manipulation. InDesign is crucial for print layout.

Analytics & Reporting:

CRM & Automation:

• Familiarity with email marketing platforms (e.g., Klaviyo, Mailchimp, Braze) is expected, as the role involves designing within these systems.

📝 Enhancement Note: Figma is explicitly called out as a critical tool, emphasizing the company's investment in design systems. Proficiency in Adobe Creative Suite, particularly InDesign for print, is also a strong requirement.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A high bar for typography, hierarchy, and overall visual execution is expected across all design outputs.

• Systems Thinking & Scalability: A commitment to building robust, reusable design infrastructure that supports efficiency and consistency as the company grows.

• Collaboration & Partnership: A strong emphasis on working effectively with cross-functional teams, fostering open communication and shared ownership.

• Agility & Adaptability: The ability to thrive in a fast-paced startup environment, embracing change and iterating quickly on design solutions.

• Curiosity & Growth: A proactive approach to learning, skill development, and pushing creative boundaries.

Collaboration Style:

• Cross-functional Integration: The role requires close partnerships with Brand, Creative, Product, Lifecycle, and eCommerce, indicating a highly integrated approach where design input is sought and valued across departments.

• Feedback-Driven: The "moves fast, learns quickly" culture suggests an iterative process that welcomes constructive feedback to refine designs and strategies.

• Empowerment: The design system aims to empower other teams, implying a collaborative spirit where designers provide tools and guidance for others to execute on brand standards.

📝 Enhancement Note: The company culture prioritizes a blend of high-quality execution and strategic, scalable system building. Collaboration is key, with designers expected to be proactive partners across various business functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Performance: Ensuring that email campaigns and other designs are not only visually appealing and on-brand but also drive measurable results (engagement, conversion).

• Evolving a Dynamic Brand Identity: Continuously identifying opportunities to strengthen and extend the brand system as Sans expands its product lines and market presence.

• Scalability in a Fast-Paced Environment: Building and maintaining a robust design system that can keep pace with rapid product development and marketing initiatives.

• Cross-Functional Alignment: Effectively communicating design rationale and ensuring buy-in from diverse teams with potentially different priorities.

Learning & Development Opportunities:

• Deepen Design Systems Expertise: Become a leader in building and evolving sophisticated design systems.

• Master Email Marketing Design: Gain expertise in optimizing email performance through strategic design within specific platforms.

• Expand Packaging Design Skills: Develop specialized knowledge in consumer product packaging design and production.

• Strategic Brand Influence: Contribute directly to the growth and evolution of a promising consumer hardware brand.

• Cross-functional Skill Development: Learn about product development, lifecycle marketing, and e-commerce strategies from industry experts.

📝 Enhancement Note: The primary challenge will be to establish and maintain a robust design system that supports rapid growth while ensuring all creative outputs are both aesthetically strong and performance-driven. The growth opportunities are significant for a designer looking to impact brand strategy and operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach building a scalable design system for a growing consumer hardware brand like Sans, starting with email and packaging?" (Focus on your process, Figma expertise, and how you'd ensure consistency).

• "Describe a time you had to balance brand identity with performance metrics in an email campaign. What was your process and the outcome?" (Highlight your ability to be both creative and data-driven).

Company & Culture Questions:

• "What excites you about Sans's mission to build healthier lives at home through consumer hardware?" (Show genuine interest in the company's purpose).

• "How do you approach collaboration with non-design teams like Product, Lifecycle, and eCommerce?" (Emphasize your partnership skills and ability to communicate design effectively).

Portfolio Presentation Strategy:

• Structure for Systems: Dedicate a significant portion of your presentation to your design system work. Show your Figma file structure, component library, and documentation. Explain the "why" behind your decisions.

• Quantify Impact: For email design, use metrics if available (e.g., increased open rates, click-through rates, conversion rates). For packaging, discuss ease of use or perceived value.

• Tell a Story: For each project, frame it as a problem, your solution, and the results. Connect your work back to Sans's business goals.

• Showcase Versatility: Ensure your portfolio highlights your breadth of skills, from detailed email work to the strategic considerations of packaging design.

• Be Prepared for Live Figma: Have your Figma files ready and be prepared to navigate them smoothly, demonstrating your proficiency.

📝 Enhancement Note: The interview process will heavily lean on demonstrating practical Figma skills, systems thinking, and a strategic approach to brand application. Candidates should prepare to articulate their process and impact clearly and concisely.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Workable application link provided.

• Portfolio Customization: Ensure your portfolio prominently features examples of Figma-based design systems, scalable component libraries, and email design projects. Tailor your case studies to highlight how you've built infrastructure and driven brand consistency.

• Resume Optimization: Update your resume to emphasize keywords such as "Figma," "Design Systems," "Brand Identity," "Email Design," "Packaging Design," "Systems Thinker," and "DTC." Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your design process, strategic decisions, and the impact of your work. Be ready to discuss your experience with Figma and building design systems.

• Company Research: Thoroughly research Sans's current product offerings, brand messaging, and target audience within the health and wellness consumer hardware space to demonstrate genuine interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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