Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Studio McGee

Location: Draper, UT, US (Remote or Hybrid)

Job Type: Full Time

Category: Marketing Operations / Brand Creative

Date Posted: 2026-05-29T19:53:00

Experience Level: 3-5+ years

Remote Status: Fully Remote or Hybrid

🚀 Role Summary

• Drive visual identity across digital, print, campaigns, and production for Studio McGee and McGee & Co. brands.

• Collaborate with brand, marketing, e-commerce, retail, and paid media teams to execute cohesive visual strategies.

• Design a wide range of assets including email campaigns, social media content, web banners, and print collateral.

• Maintain a high standard of design craft and attention to detail across all deliverables.

• Manage asset organization, version control, and file preparation for press and digital deployment.

📝 Enhancement Note: This role is positioned within the Brand Creative and Marketing teams, indicating a strong focus on GTM (Go-To-Market) execution and brand consistency. While not strictly a "Revenue Operations" or "Sales Operations" role, it's critical for supporting revenue-generating activities through strong branding and marketing collateral. The emphasis on digital and print assets, campaign execution, and cross-functional collaboration aligns with broader GTM operations.

📈 Primary Responsibilities

• Design end-to-end email campaigns for product launches, sales, editorial content, and lifecycle marketing for both Studio McGee and McGee & Co.

• Create engaging organic social media graphics, story templates, and paid ad units that capture brand voice and attention.

• Support the Digital Designer by creating web banners, landing pages, and homepage modules, balancing brand aesthetics with conversion goals.

• Develop art direction for seasonal campaigns through mood boards and detailed shot lists for studio and location shoots.

• Layout catalog spreads, lookbooks, and various print collateral with a keen eye for typography, grids, margins, and image pacing.

• Design packaging, swing tags, inserts, and unboxing experiences that extend the brand into customers' homes.

• Prepare press-ready files, manage print proofs, and ensure color and quality consistency from concept to delivery.

• Conceive and design seasonal campaigns in partnership with the creative team, translating ideas into polished, cross-channel toolkits.

• Collaborate with copywriters, photographers, videographers, and merchandisers to ensure campaign cohesion across all channels.

• Build and maintain reusable templates, master files, and design components for use by the broader team.

• Own file organization, version control, and naming conventions within cloud environments and Digital Asset Management (DAM) systems.

• Resize, adapt, and version assets across various formats, channels, and brands while maintaining design integrity.

• Contribute to the evolution and extension of brand systems, including typography, color palettes, layout principles, and photo direction.

• Stay abreast of current graphic design trends, including emerging AI software and technologies, to inform creative output.

• Maintain an understanding of competitor activities, industry trends, fashion, and social media to ensure brand relevance.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer adept at both digital and print production, with a strong emphasis on campaign execution and brand system management. This requires an understanding of how design directly impacts marketing effectiveness and, by extension, revenue generation.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Fine Arts, or a related field, or equivalent practical experience.

Experience: 3-5+ years of professional graphic design experience, with a preference for in-house brand or agency experience in lifestyle, home decor, fashion, or hospitality sectors.

Required Skills:

• Proven expertise in Adobe Creative Suite (InDesign, Photoshop, Illustrator).

• Fluency in digital design tools such as Figma and Canva.

• Strong command of typography, layout, visual hierarchy, and editorial sensibility.

• Demonstrated ability to translate brand voice into compelling visual assets for both print and digital.

• Working knowledge of print production processes, including color management, image preparation, bleeds, and pre-flighting.

• Experience in managing multiple projects simultaneously in a fast-paced environment with strict deadlines.

• Excellent communication skills for presenting work, receiving direction, and incorporating feedback.

• Ability to organize and maintain digital files meticulously, including version control and naming conventions.

Preferred Skills:

• Familiarity with AI design tools such as NanoBanana, ChatGPT, and Claude CoWork.

• Basic proficiency in After Effects or motion graphics.

• Experience with Digital Asset Management (DAM) systems.

• Understanding of e-commerce best practices for web banner and landing page design.

• Exposure to art direction and concept development for integrated campaigns.

📝 Enhancement Note: The emphasis on specific software like Adobe Creative Suite, Figma, and Canva, alongside AI tools, points to the need for a designer who is technically proficient and adaptable to evolving design technologies. The mention of print production and file management indicates a need for operational efficiency in delivering final assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of work showcasing strong typography, layout, and editorial sensibilities across both digital and print mediums.

• Case studies demonstrating the ability to translate brand identity into cohesive visual campaigns for lifestyle, home, fashion, or hospitality brands.

• Examples of end-to-end project execution, from initial concept and art direction to final asset delivery for various channels.

• Visuals demonstrating proficiency in creating assets for e-commerce, email marketing, social media, and print collateral.

Process Documentation:

• Examples of workflow design for campaign asset creation, highlighting stages from brief to final output.

• Documentation of how templates and master files are created and maintained to ensure brand consistency and efficiency.

• Visualizations of process for managing print production, including color correction, pre-flight checks, and proofing cycles.

• Demonstrations of how assets are adapted and versioned across multiple platforms and brands, maintaining design integrity.

📝 Enhancement Note: A strong portfolio is paramount for this role, directly demonstrating the candidate's ability to execute the responsibilities. The emphasis on process documentation within the portfolio indicates the company values organized, efficient workflows, which are key in any operations-adjacent function.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 3-5+ years of experience in the Salt Lake City metropolitan area, a competitive salary range is estimated to be between $60,000 - $85,000 annually. This range accounts for the cost of living in Draper, UT, and the specialized skills required.

Benefits:

• Fully Remote or Hybrid work opportunity, offering flexibility.

• Competitive compensation package, potentially including performance-based bonuses.

• Comprehensive health benefits: Medical, Dental, Vision, Hospital Indemnity, Accident, and Pet Insurance.

• Open Paid Time Off (PTO) policy, allowing for flexible time away.

• 401k plan with an employer match of 100% up to 4% of compensation.

• Exclusive employee discount on products at mcgeeandco.com.

• Access to special Team Member warehouse sales.

• Opportunity to be part of a vibrant, inclusive, and innovative team culture.

Working Hours: This is a full-time position, typically requiring around 40 hours per week. Flexibility may be offered based on the hybrid or remote work arrangement, but consistent availability for collaboration and project deadlines is expected.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for this experience level and location. Benefits are comprehensive, emphasizing work-life balance and employee well-being, which are attractive aspects for operations professionals. The hybrid/remote option is a significant perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Home Design, Retail, E-commerce, Media (Emmy-nominated Netflix series, NY Times Best-Selling book). Studio McGee operates at the intersection of interior design, lifestyle branding, and direct-to-consumer retail, with a significant media presence.

Company Size: Studio McGee has grown significantly since its founding in 2014, indicating it's likely a mid-sized to large organization with established departments and processes for brand creative, marketing, and e-commerce operations.

Founded: 2014. Founded by Shea and Syd McGee, the company has rapidly expanded from an interior design business to a multi-faceted lifestyle brand, driven by a strong digital community and a forward-thinking approach to market expansion.

Team Structure:

• The Graphic Designer will be part of the Brand Creative team, reporting to the Design Manager.

• This role involves significant collaboration with Marketing, E-commerce, Retail, and Paid Media teams, suggesting a matrixed or highly integrated team structure.

Methodology:

• Data-Driven Design: While primarily creative, the role requires balancing brand polish with conversion metrics, indicating a data-informed approach to design decisions, especially for e-commerce and digital marketing assets.

• Integrated Campaign Planning: The emphasis on cross-channel toolkits and collaboration with various teams suggests a structured approach to campaign planning and execution.

• Brand System Management: A focus on building and maintaining brand systems points to a methodology that prioritizes consistency and scalability across all touchpoints.

Company Website: https://www.studio-mcgee.com/, https://www.mcgeeandco.com/

📝 Enhancement Note: Studio McGee's unique positioning across design, retail, and media offers a dynamic work environment. The culture is likely fast-paced, innovative, and focused on delivering aspirational yet approachable design, which requires operational excellence in marketing and creative execution.

📈 Career & Growth Analysis

Operations Career Level: This role is an intermediate-level Graphic Designer position, requiring 3-5+ years of experience. It sits within the Brand Creative and Marketing function, supporting GTM efforts.

Reporting Structure: The Graphic Designer reports to the Design Manager, who likely oversees the creative output and team workflow. This structure implies mentorship and direct guidance on design projects and career development.

Operations Impact: The Graphic Designer's work directly influences brand perception, customer engagement, and ultimately, sales conversions. High-quality, on-brand visuals are crucial for marketing campaigns, e-commerce product presentation, and overall brand equity, all of which contribute to revenue growth. The role bridges creative execution with marketing operations by ensuring assets are delivered effectively and consistently across channels.

Growth Opportunities:

• Specialization: Potential to specialize in digital design, print production, art direction, or campaign development within the Brand Creative team.

• Skill Development: Opportunities to learn and work with emerging AI design tools, expand motion graphics capabilities (if interested), and deepen expertise in print production and brand system management.

• Leadership: With demonstrated success and experience, potential to advance to a Senior Graphic Designer, Art Director, or Design Lead role, managing projects and mentoring junior designers.

• Cross-Functional Exposure: Gaining experience working closely with marketing, e-commerce, and retail operations can lead to broader GTM strategy understanding and potential career shifts into marketing management or project management roles.

📝 Enhancement Note: While not a traditional "operations" role, the Graphic Designer's contribution to the GTM engine is significant. Career growth can involve deepening creative expertise or leveraging design skills in a broader marketing operations context.

🌐 Work Environment

Office Type: The company offers a choice between a fully remote setup or a hybrid model at their HQ in Draper, UT. This provides significant flexibility for the employee.

Office Location(s): The physical office is located at the Studio McGee | McGee & Co. HQ in Draper, UT. This location serves as a hub for hybrid employees and potentially for team meetings and creative sessions.

Workspace Context:

• Remote: Employees working remotely will need to establish their own dedicated workspace conducive to creative work and collaboration.

• Hybrid: Those opting for hybrid work will have access to the company's HQ, which is likely designed to foster collaboration and creative energy, aligning with the brand's aesthetic. Collaboration tools and technology will be essential for seamless interaction with remote colleagues.

• Technology: Access to necessary design software and potentially company-provided hardware or stipends for home office setup.

Work Schedule: A standard 40-hour work week is expected. The remote/hybrid flexibility allows for potential adjustments to daily schedules, provided project deadlines and team collaboration needs are met. This flexibility is crucial for designers who may find inspiration or productivity at different times of the day.

📝 Enhancement Note: The dual remote/hybrid option is a significant factor in the work environment, catering to diverse employee preferences. For hybrid employees, the HQ environment is expected to reflect the brand's aspirational yet approachable ethos.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess basic qualifications and creative fit.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design process, and rationale behind their creative decisions. This is a critical step to evaluate craft, problem-solving, and communication skills.

• Skills Assessment/Creative Challenge: A practical exercise may be given to evaluate specific design skills (e.g., designing an email graphic, mock-up a social post) or a conceptual challenge related to the brand.

• Team/Hiring Manager Interviews: Discussions to assess cultural fit, collaboration style, understanding of brand, and alignment with the Design Manager and other team members.

• Final Interview: Potentially with a higher-level manager or department head to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Showcase a range of work that directly aligns with the responsibilities outlined (digital assets, print layouts, campaign examples). Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your role, the design process, challenges faced, and the impact of your work. Use metrics where possible to demonstrate effectiveness.

• Highlight Brand Alignment: Demonstrate an understanding of Studio McGee's aesthetic and how you can contribute to and evolve it. Show versatility across the two brands (Studio McGee and McGee & Co.).

• Showcase Technical Proficiency: Include examples that highlight mastery of Adobe Creative Suite, Figma, and any other relevant tools. Mention your experience with print production and file management.

• Be Prepared for Digital & Print: Ensure your portfolio includes strong examples of both digital assets (emails, social, web banners) and print collateral (catalogs, lookbooks).

Challenge Preparation:

• Understand the Brand: Deeply research Studio McGee and McGee & Co. – their visual identity, target audience, current campaigns, and overall brand mission ("Make Life Beautiful").

• Anticipate Creative Briefs: Practice creating assets for common marketing channels like email, social media, and web banners, keeping conversion and brand consistency in mind.

• Print Production Knowledge: Be ready to discuss concepts like CMYK vs. RGB, bleeds, resolution, and file formats for print.

• AI Tool Awareness: Familiarize yourself with current AI design tools and be prepared to discuss how they can be integrated into a design workflow ethically and effectively.

📝 Enhancement Note: The portfolio review is the most critical component for this role. Candidates should tailor their presentation to directly address the specific needs of Studio McGee and highlight their ability to execute across diverse creative outputs.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (InDesign, Photoshop, Illustrator): Essential for all core design tasks, from concept to final asset creation. Proficiency expected.

• Figma: Crucial for digital design, prototyping, and collaborative workflows, especially for web and UI elements.

• Canva: May be used for quicker social media graphics or templates, indicating a need for versatility.

Analytics & Reporting:

CRM & Automation:

Digital Asset Management (DAM):

Emerging Technologies:

• AI Design Tools (NanoBanana, ChatGPT, Claude CoWork): Candidates are expected to be aware of and comfortable exploring these tools for potential workflow enhancements.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Familiarity with AI design tools shows an eagerness to adopt new technologies, which is valued in a dynamic creative environment. Experience with DAM systems highlights the need for organized operational practices.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Detail: A high bar for design quality, with an obsessive attention to detail in typography, layout, and asset preparation.

• Brand Integrity: Upholding and extending the visual identity of Studio McGee and McGee & Co. across all touchpoints.

• Collaboration: A low-ego, team-oriented approach to working with designers, marketers, copywriters, and other stakeholders.

• Efficiency & Speed: Ability to move quickly, manage multiple projects, and deliver assets on time in a fast-paced environment.

• Innovation: Staying current with design trends and exploring new technologies, including AI, to enhance creative output.

Collaboration Style:

• Cross-Functional Integration: Expected to work closely with Brand, Marketing, E-commerce, and Paid Media teams, requiring clear communication and understanding of diverse needs.

• Feedback Loop: Openness to receiving and incorporating feedback from various team members and managers to refine designs.

• Template Utilization: Contributing to and using shared templates and brand systems to ensure consistency and facilitate collaboration.

• Shared Vision: Partnering with creative teams to develop and execute cohesive campaign concepts.

📝 Enhancement Note: The culture emphasizes a blend of high creative standards and collaborative, efficient execution. The "low-ego" attitude is critical for a role that interfaces with many departments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetic with Conversion Goals: A key challenge will be creating visually appealing designs that also drive engagement and sales, requiring a nuanced understanding of marketing objectives.

• Managing Multiple Brands & Channels: Juggling the distinct visual identities of Studio McGee and McGee & Co. across a wide array of digital and print platforms.

• Pace of Work: The fast-moving environment demands quick turnaround times without compromising on design quality or brand integrity.

• Evolving Technology: Keeping pace with rapidly changing design software, AI tools, and digital marketing trends.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to deepen skills in areas like motion graphics, art direction, and complex print production.

• Brand Strategy: Gaining deeper insight into brand development and marketing strategy through close collaboration with relevant teams.

• AI Integration: Learning to effectively leverage AI tools to enhance creative workflows and explore new design possibilities.

• Cross-Functional Expertise: Developing a broader understanding of e-commerce, retail, and marketing operations through project involvement.

📝 Enhancement Note: The challenges are typical for a growing brand in the creative and e-commerce space. Growth opportunities are robust, allowing for specialization or broader GTM understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand aesthetic with specific conversion goals for a digital campaign. What was your approach and the outcome?"

• "How do you ensure brand consistency across multiple platforms and for different brands, like Studio McGee and McGee & Co.?"

• "Walk us through your process for designing a print collateral piece, from initial brief to final press-ready file."

Company & Culture Questions:

• "What attracts you to Studio McGee and our brands? How do you see your design style fitting within our aesthetic?"

• "Describe your ideal collaboration with marketing, e-commerce, and other creative teams. How do you handle creative differences?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (digital, print, campaign) or by brand.

• Narrative: For each project, clearly articulate the problem, your solution, your role, the tools used, and the results achieved. Quantify impact whenever possible (e.g., increased click-through rates, engagement metrics).

• Visuals: Ensure high-quality images and clear mock-ups of your work. For print, show mock-ups that demonstrate scale and context.

• Brand Focus: Emphasize projects that showcase your understanding of lifestyle branding, editorial design, and attention to detail, aligning with Studio McGee's ethos.

• Technical Skills: Be ready to discuss your proficiency with Adobe Creative Suite, Figma, and any other relevant software, including your approach to file management and print production.

📝 Enhancement Note: Interview questions will likely probe both creative skill and operational thinking. Candidates should be prepared to discuss their process, problem-solving abilities, and how they contribute to business objectives through design.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP link.

• Portfolio Customization: Curate your portfolio to prominently feature work that aligns with Studio McGee's aesthetic, including examples of digital assets (emails, social, web banners) and print collateral (catalogs, lookbooks). Highlight projects that demonstrate both strong typography and editorial sensibility.

• Resume Optimization: Tailor your resume to emphasize your 3-5+ years of experience, specific software proficiencies (Adobe Creative Suite, Figma, Canva), print production knowledge, and experience with brand system management. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, decision-making, and the impact of your work. Prepare to discuss how you’d approach challenges specific to the Studio McGee/McGee & Co. brands.

• Company Research: Thoroughly research Studio McGee and McGee & Co., understanding their brand mission, target audience, current marketing campaigns, and overall company culture. Be prepared to discuss how your design philosophy aligns with theirs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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