Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Vilnius, Lithuania (Remote)

Job Type: Full-time

Category: Creative Operations / Performance Marketing Design

Date Posted: 2026-08-13

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in enhancing customer acquisition by producing high-impact, AI-generated visual creatives designed to significantly improve conversion rates across digital marketing channels.

• It requires a deep understanding of generative AI tools and a proactive approach to integrating emerging features and workflows for optimal creative output and efficiency.

• The position sits at the critical intersection of creative storytelling, advanced AI, and performance marketing, focusing on crafting visually compelling assets that capture attention and drive conversions for a global IT marketing company.

• Success in this role hinges on the ability to produce photorealistic imagery, engaging lifestyle scenes, and product-focused visuals that resonate with target audiences and align with client specifications.

📝 Enhancement Note: While the provided description is for a "Senior AI Creative Designer," the core responsibilities and required skills strongly align with a specialized role within Revenue Operations or GTM Operations focused on creative asset optimization for performance marketing. The emphasis on conversion rates, data-informed design, and A/B testing positions this as a crucial function for driving revenue growth through enhanced creative execution. The "Senior" aspect suggests a need for leadership in AI creative strategy and workflow development.

📈 Primary Responsibilities

• Develop and produce high-quality, AI-generated visuals for performance marketing campaigns, encompassing paid media channels (Facebook, Instagram, YouTube, Google) and landing pages, with a primary objective of boosting conversion rates.

• Generate photorealistic human imagery, dynamic lifestyle scenes, and compelling product-focused visuals that align with campaign objectives and brand guidelines.

• Leverage AI tools to enhance, retouch, and extend existing imagery from photo shoots, ensuring seamless integration and high visual fidelity.

• Create multiple creative variations of visual assets to support rigorous A/B testing and campaign scaling efforts, directly contributing to performance optimization.

• Collaborate closely with marketers, copywriters, media production teams, and video editors to ensure visual assets are cohesive with messaging, funnel logic, and overall campaign strategy.

• Iterate on visual concepts based on performance data analysis and creative feedback, actively exploring different angles, hooks, and formats to enhance audience engagement and conversion potential.

• Ensure the highest standards of visual quality and realism, paying close attention to lighting, composition, anatomy, textures, and typography, while proactively identifying and rectifying common AI-generated artifacts or inconsistencies.

• Actively research, test, and integrate new AI tools and features into existing production workflows to continuously improve output quality, speed, and effectiveness.

• Translate creative briefs into diverse visual directions, moving beyond single outputs to explore a range of creative possibilities that address campaign goals.

• Document all tasks and processes clearly within ClickUp, adhering to team standards for workflow management and transparency.

📝 Enhancement Note: The responsibilities highlight a strong focus on data-driven creative development and performance optimization, which are core tenets of Revenue Operations. The emphasis on AI tools and their application in a performance marketing context positions this role as a strategic contributor to GTM efficiency and effectiveness. The requirement to document tasks in ClickUp points to the need for process adherence and workflow management, typical in operations roles.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong foundation in design principles, digital art, or a related field is expected.

• Demonstrated continuous learning and adaptation to new technologies, particularly in the AI and digital marketing space, will be highly valued. Experience:

• 3-5+ years of progressive experience in design, visual content creation, or creative digital marketing, with a proven track record in paid social, social media content, or performance campaigns.

• 1-2+ years of active, hands-on experience specifically with AI image generation platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar, with a portfolio showcasing the creation of photorealistic human imagery, lifestyle scenes, and product-focused visuals.

• Experience in connecting AI outputs with traditional design pipelines using software like Figma and the Adobe Creative Suite. Required Skills:

• AI Image Generation Proficiency: Expertise in utilizing modern AI tools and models to generate, refine, and enhance visual assets for performance marketing.

• Photorealistic Design: Proven ability to create visually realistic imagery, including human anatomy, lighting, composition, and textures.

• Performance Marketing Acumen: Understanding of key performance marketing metrics (e.g., CTR) and how visual creative impacts campaign success and conversion rates.

• Creative Iteration & Optimization: Ability to quickly iterate on visual concepts based on performance data, feedback, and A/B testing results.

• Design Software Proficiency: Cross-platform expertise with tools such as Figma and the Adobe Creative Suite, integrating AI outputs into traditional design workflows.

• Visual Storytelling: Capacity to translate campaign briefs and audience insights into compelling visual narratives.

• Attention to Detail: Meticulous focus on visual quality, realism, and adherence to brand guidelines and client specifications.

• Proactive Problem-Solving: A mindset that actively suggests improvements and seeks smarter ways to enhance creative output rather than just executing tasks.

• Collaboration & Communication: Strong ability to work effectively with cross-functional teams and articulate creative ideas clearly.

• English Proficiency: Upper-intermediate (B2) or higher.

Preferred Skills:

• Basic understanding of how static visuals translate into video production pipelines.

• Experience producing creative assets for high-Customer Acquisition Cost (CAC) verticals such as home services, insurance, or finance.

• Comfort and adaptability in a fast-paced environment with evolving priorities and dynamic workflows.

📝 Enhancement Note: The "AI-Geek" requirement emphasizes a proactive, continuous learning approach critical in AI-driven roles and within fast-evolving operations environments. The blend of creative design with performance marketing metrics and data-informed iteration strongly aligns with GTM and Revenue Operations functions focused on creative optimization for sales enablement and customer acquisition.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing AI-generated photorealistic visuals that demonstrate high-end visual sensibility, advanced technical skill, and creative flair.

• Demonstrate the ability to create diverse visual outputs, including photorealistic human imagery, lifestyle scenes, and product-focused visuals, all tailored for performance marketing.

• Include case studies or examples of how AI-generated visuals were used to improve conversion rates or other key performance indicators (KPIs) in marketing campaigns.

• Showcase examples of creative iteration and variation, illustrating how different visual approaches were tested and optimized for performance.

• Present examples of how AI outputs were integrated into traditional design workflows (e.g., Figma, Adobe Creative Suite), highlighting a hybrid approach. Process Documentation:

• Demonstrate understanding of structured production workflows, particularly those focused on AI visual generation and integration into marketing funnels.

• Provide examples or descriptions of how you would document tasks clearly in a project management tool like ClickUp, ensuring transparency and adherence to team standards.

• Illustrate an approach to iterating on visual concepts based on performance data and feedback, outlining a systematic process for creative refinement.

• Showcase an ability to translate campaign briefs into multiple creative directions, demonstrating a structured approach to exploring diverse visual possibilities.

📝 Enhancement Note: The emphasis on a portfolio demonstrating AI-generated photorealistic visuals and their impact on conversion rates is a key requirement for this role, aligning with the need for measurable results in operations. The expectation for process documentation within tools like ClickUp indicates a structured approach to workflow management and execution, typical of operations-focused roles.

💵 Compensation & Benefits

Salary Range:

• Given the Senior level, specialized AI skills, and the remote nature of the role, a competitive salary range in Lithuania is estimated between €45,000 - €65,000 annually, commensurate with experience and demonstrated AI proficiency. This range is based on current market data for senior creative roles with AI specialization in the Baltic region and the company's global IT marketing focus. Benefits:

• Truly Remote Work: Full flexibility to work from any location, promoting work-life balance and productivity.

• Generous Paid Vacations: Ample time off to ensure rest and rejuvenation.

• Unlimited Sick Days: Support for well-being, allowing time off for recovery without restriction.

• Ongoing Learning & Development: Access to a Free Books program, workshops, conferences, and other opportunities to expand knowledge and skills.

• Home Office Support: Financial coverage for essential equipment and furniture to create an optimal remote workspace.

• Physical Well-Being: Reimbursement for medical insurance and a flexible allowance for fitness programs.

• Additional Perks: Access to various "fun stuff" and team engagement activities.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week, with flexibility inherent in a fully remote work environment. The focus is on output and achieving performance goals rather than strict adherence to office hours.

📝 Enhancement Note: The salary estimation considers the specific location (Lithuania), the Senior experience level, and the highly specialized nature of AI creative design within a performance marketing context. The benefits package is comprehensive, particularly emphasizing flexibility and professional development, which are attractive to operations professionals seeking growth and autonomy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Global IT Marketing / Customer Acquisition Solutions. CapsLock operates within the dynamic B2C client acquisition space, leveraging technology and data to drive scalable solutions for large North American partners.

Company Size: The provided LinkedIn data indicates a company size of 51-200 employees. This suggests a mid-sized organization that balances structured processes with agility and innovation. For operations professionals, this often means opportunities for significant impact, cross-functional exposure, and the chance to help shape evolving processes.

Founded: Founded in 2017, CapsLock has established itself as a pioneering force in customer acquisition, building proprietary MarTech and sales consulting capabilities. This history indicates a company with a solid foundation and a proven track record of growth and adaptation.

Team Structure:

• The Design department is actively scaling its AI visual production capabilities, implying a growing and evolving team.

• This role likely reports into a Design Lead or Head of Creative, working closely with performance marketers, copywriters, and media production specialists.

• Cross-functional collaboration is a core component, requiring seamless integration with teams focused on campaign strategy, content creation, and media execution to ensure alignment and optimize performance. Methodology:

• Data-Driven Insights: A strong emphasis on AI-driven analytics and data-informed decision-making to refine customer acquisition models and optimize operations.

• Workflow Planning & Optimization: Continuous refinement of internal product ecosystems and acquisition models for profitable scaling and operational efficiency.

• Automation & Efficiency: Utilization of proprietary MarTech and AI to drive automation, improve operational effectiveness, and deliver scalable solutions.

Company Website: https://www.capslock.global/

📝 Enhancement Note: The company's focus on customer acquisition through technology and data aligns perfectly with the principles of Revenue Operations and GTM Operations. The description of a "forward-thinking innovation" culture and an "internal product ecosystem" suggests a company that values operational excellence and the strategic use of technology. The team structure emphasizes collaboration, which is crucial for success in cross-functional operations roles.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior," indicating a need for substantial experience and a high degree of autonomy. It suggests a position where the individual is expected to not only execute but also contribute to strategy, process improvement, and potentially mentor junior team members in AI creative workflows. For an operations context, this means taking ownership of creative asset performance and contributing to the optimization of the GTM engine.

Reporting Structure: The Senior AI Creative Designer likely reports into a Design Manager or Head of Creative. However, their work is deeply integrated with performance marketing and GTM teams, requiring frequent collaboration and reporting on creative asset performance metrics that directly impact revenue.

Operations Impact: The primary impact of this role is directly tied to improving conversion rates, which is a critical driver of customer acquisition and, consequently, revenue growth. By creating more effective visual assets, this role directly contributes to the efficiency and scalability of the company's sales funnel and customer acquisition strategies.

Growth Opportunities:

• AI Creative Specialization: Deepen expertise in cutting-edge AI tools and techniques, potentially leading to specialized roles in AI strategy, prompt engineering for creative assets, or AI workflow development.

• Performance Marketing Acumen: Develop a stronger understanding of marketing analytics, A/B testing methodologies, and data-driven creative optimization, which are transferable skills within GTM and Revenue Operations.

• Leadership Potential: With demonstrated success and proactive contributions, opportunities may arise to lead AI creative initiatives, manage junior designers, or contribute to the strategic direction of creative operations within CapsLock.

• Cross-functional Mobility: The collaborative nature of the role provides exposure to various aspects of GTM strategy, potentially opening doors to roles in marketing operations, campaign management, or even product marketing.

📝 Enhancement Note: The growth opportunities highlight a pathway for specialization in AI and performance optimization, which are highly sought-after skills in the operations domain. The potential for leadership and cross-functional mobility is a significant draw for ambitious operations professionals looking to advance their careers.

🌐 Work Environment

Office Type: The company offers a "truly and fully remote environment." This means there is no central office requirement, allowing employees to work from their preferred location, emphasizing autonomy and flexibility.

Office Location(s): While the role is remote, it is based in Lithuania, implying adherence to Lithuanian working hours and potentially local team interactions if any informal gatherings occur. The company also serves North American clients, suggesting a need for asynchronous work capabilities and strong communication across time zones.

Workspace Context:

• Collaborative Environment: Despite being remote, the culture emphasizes open collaboration and the exchange of new ideas. This is facilitated through digital communication tools and structured team interactions.

• Operations Tools & Technology: Access to modern AI tools, design software (Figma, Adobe Creative Suite), and project management platforms (ClickUp) is essential for this role. The company also leverages proprietary MarTech.

• Team Interaction: Opportunities for interaction with marketers, copywriters, and media production teams occur primarily through digital channels, requiring proactive engagement and clear communication.

Work Schedule: While a 40-hour work week is standard, the fully remote nature allows for flexibility. The focus is on delivering high-quality output and meeting performance targets, enabling individuals to manage their schedules effectively, provided they can collaborate asynchronously and synchronously as needed with global teams.

📝 Enhancement Note: The fully remote aspect is a significant factor for operations professionals, offering unparalleled flexibility. The emphasis on digital collaboration tools and asynchronous communication is crucial for success in a global, remote work environment, requiring strong organizational and communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience with AI image generation, design skills, and performance marketing understanding. Expect questions about your familiarity with AI tools and your ability to produce photorealistic visuals.

• Technical/Creative Assessment: This may involve a practical exercise or a portfolio walkthrough focusing on your AI creative process, your problem-solving approach to common AI issues, and your ability to iterate based on performance data. Be prepared to discuss specific projects and the results achieved.

• Team/Cultural Fit Interview: Discussions with potential team members (marketers, designers) to evaluate collaboration style, communication skills, and alignment with CapsLock's values. Focus on how you integrate creative work with marketing objectives.

• Final Interview: Likely with a hiring manager or senior leader to discuss strategic contributions, career aspirations, and final alignment with the role and company vision.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly showcase AI-generated visuals, detailing the tools and techniques used. Emphasize the "AI-Geek" aspect by demonstrating your exploration of new features and workflows.

• Focus on Performance Impact: For each project, quantify the results where possible. Explain how your creative assets contributed to improved conversion rates, CTRs, or other relevant marketing KPIs. Use the STAR method (Situation, Task, Action, Result) to structure your explanations.

• Demonstrate Realism & Quality: Ensure your portfolio examples exhibit high visual quality, photorealism, and attention to detail in composition, lighting, and anatomy.

• Showcase Iteration: Include examples of different creative variations and explain the rationale behind them, linking them to performance feedback or A/B testing outcomes.

• Explain Your Process: Be ready to walk through your creative process, from brief interpretation to final asset delivery, including how you integrate AI tools and traditional design methods.

Challenge Preparation:

• AI Creative Challenge: Anticipate a task that requires you to generate specific AI visuals based on a marketing brief. Focus on speed, quality, realism, and the ability to produce multiple variations.

• Performance-Oriented Thinking: Practice framing your creative decisions in terms of their impact on conversion rates and campaign objectives. Be prepared to discuss how you would analyze performance data to inform your next creative steps.

• Tool Proficiency: Be ready to discuss your experience with specific AI generation platforms and design software, including how you troubleshoot common AI issues.

📝 Enhancement Note: The emphasis on a portfolio review focused on AI-generated visuals and their performance impact is critical. Applicants should prepare to articulate their process and demonstrate quantifiable results, aligning with operations' focus on measurable outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Extensive hands-on experience with tools like Figma Weave, Higgsfield, Magnific, Runway, and similar generative AI platforms for creating, refining, and enhancing visual assets.

• Design Software: Proficiency in Figma and the Adobe Creative Suite (Photoshop, Illustrator, etc.) for integrating AI outputs, retouching, and final asset preparation.

• Project Management: Experience with ClickUp for task documentation, workflow management, and team collaboration.

Analytics & Reporting:

• Familiarity with performance marketing analytics platforms to understand campaign data (e.g., CTR, conversion rates). While not explicitly a data analyst role, understanding how to interpret and act on this data is crucial.

• Ability to use data to inform creative iterations and A/B testing strategies. CRM & Automation:

• While not directly managing CRM systems, an understanding of how creative assets fit into broader customer acquisition funnels and marketing automation processes is beneficial.

• Awareness of proprietary MarTech solutions used by CapsLock for customer acquisition.

📝 Enhancement Note: The explicit mention of AI image generation platforms and design software, alongside project management tools like ClickUp, highlights the technical requirements of this role. For operations professionals, familiarity with workflow management and data-informed decision-making tools is paramount.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the relentless pursuit of improving conversion rates and customer acquisition effectiveness. This means every creative decision is weighed against its potential impact on KPIs.

• Innovation & AI-Centric: A commitment to staying at the forefront of AI technology, constantly exploring new tools and methodologies to enhance creative output and operational efficiency.

• Data-Informed: Decisions are guided by performance data and analytics, fostering a culture of continuous improvement based on measurable results.

• Collaboration & Transparency: Open communication and close teamwork across departments (Design, Marketing, Media Production) are essential for aligning creative efforts with broader GTM strategies.

• Proactivity & Ownership: Team members are encouraged to take initiative, suggest improvements, and own their areas of responsibility, contributing to a culture of continuous improvement.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with marketers, copywriters, and media production teams to ensure visual assets are strategically aligned with campaign messaging and objectives.

• Feedback Exchange: An open culture for providing and receiving constructive feedback on creative work, focused on enhancing performance and quality.

• Knowledge Sharing: Encouragement of sharing insights on new AI tools, creative techniques, and performance learnings within the team and across departments.

• Agile Execution: A dynamic approach to creative production, adapting quickly to evolving campaign needs and performance data.

📝 Enhancement Note: The emphasis on data-informed decisions, innovation (specifically in AI), and cross-functional collaboration aligns perfectly with the core principles of a high-performing Revenue Operations or GTM Operations team. The value placed on proactivity and ownership is also a hallmark of successful operations professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid AI Evolution: Keeping pace with the incredibly fast-moving AI landscape requires continuous learning and adaptation to new tools, features, and best practices.

• Maintaining Realism & Quality: Consistently achieving high levels of photorealism and visual quality with AI tools, while avoiding common artifacts and ensuring brand consistency, can be challenging.

• Data-to-Creative Translation: Effectively translating performance data and marketing briefs into compelling visual concepts that drive conversions requires a strong analytical and creative blend.

• Asynchronous Collaboration: Working effectively in a fully remote, global environment requires strong communication discipline and proactive engagement to overcome time zone differences and ensure seamless collaboration.

Learning & Development Opportunities:

• AI Specialization: Become a go-to expert in generative AI for creative production, potentially leading to opportunities in AI strategy or prompt engineering.

• Performance Marketing Insights: Gain a deep understanding of how creative assets directly impact marketing funnel performance, A/B testing, and ROI, building valuable skills for any GTM role.

• Cross-functional Skill Development: Exposure to campaign strategy, copywriting, and video production provides a holistic view of the customer acquisition process.

• Mentorship & Leadership: Potential to mentor junior designers and contribute to the strategic development of creative operations workflows as the team scales.

📝 Enhancement Note: The challenges presented are common in roles at the intersection of technology and marketing. The growth opportunities are substantial, offering a clear path for specialization and advancement within the operations and GTM domains.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating photorealistic AI imagery for a performance marketing campaign. How do you ensure realism and avoid common AI artifacts?" (Focus on your systematic approach, tools used, and quality control measures.)

• "How do you translate performance data (e.g., low CTR, high bounce rate) into actionable creative improvements for visual assets?" (Prepare to discuss specific examples of analyzing data and iterating on visuals.)

• "Imagine you're given a brief for a new product launch. How would you approach generating multiple creative directions using AI to test different hooks and visual styles?" (Demonstrate your ability to think broadly and explore diverse creative options.)

• "How do you stay updated with the latest advancements in AI image generation, and how have you integrated new tools or features into your workflow?" (Showcase your "AI-Geek" mindset and proactive learning.) Company & Culture Questions:

• "What interests you about CapsLock's approach to customer acquisition and its use of AI?" (Research CapsLock's website and recent news to tailor your answer.)

• "How do you approach collaboration with non-designers, such as marketers and copywriters, to ensure creative alignment and performance goals are met?" (Highlight your communication and teamwork skills.)

• "Describe a time you had to adapt your creative process due to evolving priorities or performance feedback. How did you handle it?" (Focus on flexibility, problem-solving, and a results-oriented approach.) Portfolio Presentation Strategy:

• Quantify Impact: For each portfolio piece, clearly state the objective, your role, the tools used, and, most importantly, the measurable results (e.g., "Increased CTR by 15%," "Improved conversion rate by 8%").

• Tell the Story: Walk through your process for key projects, explaining the challenges, your creative decisions, and how you overcame obstacles. Emphasize the AI-driven aspects and the integration with performance goals.

• Showcase Variety: Present a range of examples that highlight your versatility in creating different types of visuals (human imagery, lifestyle, product) and your ability to adapt to various campaign needs.

• Be Ready for Live Demos: If possible, have a live demo of your AI tools or design software setup to showcase your workflow in real-time if requested.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strong understanding of performance marketing principles and a systematic, data-driven approach to creative development, which are hallmarks of successful operations professionals.

📌 Application Steps

To apply for this Senior AI Creative Designer position:

• Submit your application through the provided comeet.com link, ensuring all requested information is accurately completed.

• Tailor Your Resume: Optimize your resume to highlight your 3-5+ years of design/digital marketing experience and specifically your 1-2+ years of hands-on AI image generation expertise. Use keywords from the job description, such as "AI image generation," "performance marketing," "photorealistic," "conversion rates," and specific tool names.

• Curate Your Portfolio: Select your strongest AI-generated visuals that best represent your ability to create photorealistic imagery and demonstrate impact on conversion rates. Include case studies that quantify results and explain your creative process. Ensure it clearly showcases your "AI-Geek" curiosity and proactive approach.

• Prepare for AI-Specific Questions: Anticipate questions about your experience with specific AI tools, your understanding of AI limitations and advancements, and how you integrate AI into a performance marketing workflow.

• Research CapsLock: Understand CapsLock's mission, target B2C clients, and their approach to customer acquisition. Be prepared to articulate why your skills and passion for AI creative align with their innovative culture and goals.