Senior AI Creative Designer

📍 Job Overview

Job Title: Senior AI Creative Designer

Company: CapsLock

Location: Remote - Croatia

Job Type: Full-time

Category: Creative & Media / Marketing Operations / Design

Date Posted: 2026-08-13

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive customer acquisition through high-quality, AI-generated visual creatives with a primary focus on improving conversion rates.

• Leverage advanced generative AI tools and platforms to produce photorealistic human imagery, lifestyle scenes, and product-focused visuals for performance marketing campaigns.

• Collaborate closely with marketing, copywriting, and media production teams to ensure visual assets align with messaging, client product specifications, and funnel logic.

• Proactively research, test, and integrate emerging AI tools and features to enhance creative output quality, speed, and effectiveness in a fast-paced environment.

• Utilize a strong understanding of performance marketing principles to iterate on visual concepts based on data, A/B testing results, and creative feedback, ensuring continuous optimization.

📝 Enhancement Note: The role is explicitly focused on "performance marketing" and "improving conversion rates," indicating a strong alignment with Revenue Operations or Marketing Operations functions, specifically within the creative production arm. The emphasis on AI tools and data-informed iteration suggests a need for operational efficiency in creative workflows.

📈 Primary Responsibilities

• AI Visual Production: Create high-quality AI-generated visuals for performance marketing campaigns across paid media channels (Facebook, Instagram, YouTube, Google) and landing pages, including static ads, lifestyle imagery, and photorealistic human characters.

• Creative Iteration & Testing: Produce multiple creative variations to support A/B testing and scaling across campaigns, iterating on visual concepts based on performance data and creative feedback to explore different visual angles, hooks, and formats that improve conversion rates.

• Quality & Realism Assurance: Ensure high visual quality and realism in generated assets, focusing on lighting, composition, anatomy, and textures, while identifying and fixing common AI-generated artifacts, distortions, and inconsistencies to maintain a strong visual standard.

• AI Tools & Workflow Optimization: Actively research, test, and integrate new AI tools and models (e.g., Figma Weave, Higgsfield, Magnific, Runway) to enhance output quality and efficiency, working within structured production workflows that prioritize execution and creative output.

• Performance Alignment: Understand and apply performance marketing basics (CTR, hooks, conversion-focused creative) to adjust creative output based on data and testing results, supporting campaign optimization efforts through data-informed design decisions.

• Cross-Functional Collaboration: Work closely with marketers, copywriters, media production, and video editors to ensure creative alignment, provide visual input during concept development, and ensure assets are structured for seamless integration into video production and marketing funnels.

• Process Adherence: Document all tasks clearly in ClickUp per team standards, contributing to efficient workflow management and knowledge sharing within the design and marketing operations teams.

📝 Enhancement Note: The responsibilities highlight a strong operational component, emphasizing structured workflows, documentation (ClickUp), and collaboration for efficient asset delivery within marketing campaigns. This goes beyond pure creative design into operations management of creative production.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and expertise in design and AI visual production is paramount. Experience:

• 3-5+ years of experience in design, visual content creation, or creative digital marketing, with a focus on paid social, social media content, or performance campaigns.

• 1-2+ years of active, hands-on experience with AI image generation platforms (e.g., Figma Weave, Higgsfield, Magnific, Runway) specifically for producing photorealistic human imagery, lifestyle scenes, and product-focused visuals. Required Skills:

• AI Image Generation Proficiency: Demonstrated expertise with AI tools for creating, refining, and enhancing visual assets, including platforms like Figma Weave, Higgsfield, Magnific, or Runway.

• Performance Marketing Acumen: Understanding of performance marketing basics, including CTR, hooks, and conversion-focused creative, with the ability to translate this understanding into visual assets.

• Design Software Integration: Cross-platform proficiency, with experience connecting AI outputs with traditional design pipelines such as Figma and Adobe Creative Suite.

• Visual Sense & Quality: Strong visual sense encompassing composition, lighting, color, typography, realism, and human anatomy, with a keen eye for detail and high visual quality.

• AI-Geek Mindset: Proactive engagement with AI news, new releases, emerging features, and workflows, with a constant drive to find smarter ways to improve creative quality, speed, and effectiveness.

• Iterative Design Capability: Ability to quickly iterate on visual concepts based on performance data, creative feedback, and A/B testing results.

• Clear Communication: Strong verbal and written communication skills for effective collaboration and task documentation.

Preferred Skills:

• Basic understanding of how static visuals translate into video production pipelines.

• Experience producing creative assets for high-CPA verticals (e.g., home services, insurance, finance).

• Comfort and adaptability in a fast-moving environment with evolving priorities.

📝 Enhancement Note: The "AI-Geek" requirement and emphasis on hands-on experience with specific AI tools suggest a need for a candidate who is not only skilled but also passionate and forward-thinking about AI's role in creative operations and performance marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is mandatory, showcasing a minimum of 1-2 years of AI-generated photorealistic visuals that demonstrate high-end visual sensibility, quality, and attention to detail.

• The portfolio should highlight the ability to produce diverse visual styles, including photorealistic human imagery, lifestyle scenes, and product-focused visuals, all generated or significantly enhanced using AI tools.

• Examples of how AI-generated assets were used in performance marketing campaigns, ideally with some indication of their impact on conversion rates or engagement, would be highly advantageous.

• Demonstrations of creative iteration, showing multiple variations of a concept and how they were refined based on feedback or testing, will be a key evaluation point.

• Include examples that showcase proficiency in integrating AI outputs with traditional design software like Figma or Adobe Creative Suite, demonstrating a complete workflow. Process Documentation:

• Candidates are expected to have experience working within structured production workflows, with a focus on efficient execution and creative output.

• Familiarity with task management systems like ClickUp for clear task documentation and workflow tracking is essential, as the team adheres to specific documentation standards.

• The ability to document processes, workflows, and creative decisions clearly and concisely will be assessed, indicating an operational mindset towards creative production.

📝 Enhancement Note: The emphasis on a portfolio specifically featuring AI-generated visuals and demonstrating iterative processes is a critical requirement. This indicates the company views creative production as an operational function that needs to be documented and demonstrably efficient.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €40,000 - €60,000 annually.

📝 Enhancement Note: This estimate is based on research for Senior AI Creative Designer roles in remote European markets, considering the provided experience level (2-5 years), the specialized nature of AI creative work, and the company's global IT marketing focus. Croatia's cost of living and typical tech salaries are factored in, with the higher end reflecting the "Senior" title and specialized AI skills.

Benefits:

• Truly Remote Work: The freedom to work from any location where you are most productive and comfortable, fostering autonomy and work-life balance.

• Generous Paid Vacations: Ample paid time off to ensure rest, rejuvenation, and personal well-being.

• Unlimited Sick Days: Comprehensive support for health needs, allowing employees to take necessary time off for recovery without concern.

• Ongoing Learning & Development: Support for continuous professional growth through programs like Free Books, workshops, conferences, and access to new knowledge and skills.

• Home Office Setup: Reimbursement for equipment and furniture expenses to create an optimal and comfortable remote work environment.

• Physical Well-Being: Coverage of medical insurance costs and an allowance for a flexible fitness program to support overall health.

• Engaging Culture: Participation in various "Fun Stuff" initiatives that foster team connection and a positive work atmosphere.

Working Hours:

• Approximately 40 hours per week, with flexibility inherent in a fully remote work environment. The focus is on output and achieving campaign goals rather than strict adherence to a traditional office schedule.

📝 Enhancement Note: The benefits package strongly emphasizes remote work support, well-being, and continuous learning, which are key attractors for operations professionals seeking flexibility and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Customer Acquisition Solutions

Company Size: Scaled, global IT marketing company (exact size not specified, but implies growth and international presence)

Founded: Not specified, but described as pioneering unique, scalable solutions, suggesting an established yet innovative entity.

Team Structure:

• The role sits within the Design department, which is scaling its AI visual production capabilities.

• This role involves close collaboration with marketers, copywriters, media production, and video editors, indicating a highly cross-functional team structure focused on campaign execution.

• The team operates globally, with members fluent in over 10 languages, fostering a diverse and collaborative international environment. Methodology:

• Data-Informed Customer Acquisition: The company utilizes AI-driven analytics, proprietary MarTech, and sales consulting to deliver powerful, data-informed customer acquisition solutions.

• Internal Product Ecosystem: A core focus is on building and refining an internal product ecosystem that powers profitable acquisition models, flexible scaling, and optimized operations.

• Agile & Innovative Approach: The culture values open collaboration, the exchange of new ideas, and pushing boundaries to ensure client success, adapting to the fast-moving AI landscape.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock's emphasis on "scalable customer acquisition solutions," "AI-driven analytics," and "optimized operations" strongly positions it within the GTM and Revenue Operations ecosystem, making this role integral to their operational success.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a senior individual contributor within the Design department, focusing on specialized AI creative production for performance marketing. It requires a blend of creative expertise and operational understanding of campaign effectiveness.

Reporting Structure:

• The role reports into the Design department. However, due to the collaborative nature of performance marketing, there will be significant interaction and reporting of creative performance to marketing managers and campaign leads. Operations Impact:

• The Senior AI Creative Designer directly impacts revenue by producing visual assets designed to improve conversion rates. This role is critical in the customer acquisition funnel, influencing lead generation and sales through compelling, data-informed creative. Their work directly supports the company's core mission of delivering scalable and profitable acquisition models for B2C clients. Growth Opportunities:

• AI Specialization: Deepen expertise in cutting-edge AI generative tools and workflows, becoming a subject matter expert within the company and the broader industry.

• Performance Marketing Acumen: Develop a more profound understanding of performance marketing strategies, A/B testing methodologies, and data analysis for creative optimization.

• Leadership in Creative Operations: Potential to move into lead roles within the AI visual production team, managing workflows, mentoring junior designers, and contributing to strategic creative direction for campaigns.

• Cross-Functional Expertise: Gain broader experience in marketing campaign strategy, media production, and video editing workflows through close collaboration.

• Industry Influence: Contribute to the company's reputation as a pioneer in AI-driven customer acquisition, potentially leading to speaking opportunities or contributions to industry publications.

📝 Enhancement Note: The growth path emphasizes becoming a specialist in a high-demand field (AI creative for performance marketing) and understanding the operational levers (data, testing, collaboration) that drive business outcomes.

🌐 Work Environment

Office Type: Fully Remote. This is a core offering, emphasizing flexibility and autonomy for employees.

Office Location(s): Remote, with a specific mention of "Remote - Croatia" and "Europe/Zagreb" time zone alignment, suggesting a strong presence or focus within that region while still being globally remote.

Workspace Context:

• Autonomous & Flexible: Employees are trusted to manage their own workspace and schedule to maximize productivity and comfort.

• Technology-Enabled: The company covers home office equipment and furniture expenses, ensuring access to necessary tools and a conducive environment for creative and operational tasks.

• Collaborative Digital Space: While remote, there is a strong emphasis on open collaboration, idea exchange, and clear communication through digital channels and project management tools like ClickUp.

Work Schedule:

• Approximately 40 hours per week. While fully remote, the mention of the "Europe/Zagreb" timezone suggests that some alignment or overlap with European business hours may be beneficial for team collaboration, though the primary focus remains on remote autonomy.

📝 Enhancement Note: The emphasis on a "truly and fully remote environment" with home office support indicates a mature operational framework for managing a distributed workforce, which is attractive to many operations professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess core skills, experience with AI tools, and understanding of performance marketing.

• Technical/Creative Interview: A deep dive into the candidate's portfolio, discussing specific AI generation techniques, creative problem-solving, and how visuals were optimized for performance. Expect questions on their approach to realism, iteration, and tool experimentation.

• Skills-Based Challenge: Potentially a small, timed creative task or a case study involving AI image generation for a specific marketing scenario. This will assess practical application, speed, and adherence to quality standards.

• Team/Cultural Fit Interview: Discussion with potential team members (marketers, copywriters) to evaluate collaboration style, communication skills, and alignment with CapsLock's values of innovation and open collaboration.

• Final Interview: Discussion with leadership, potentially focusing on strategic contributions, career aspirations, and understanding of the company's mission.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly label AI-generated assets and detail the tools and techniques used. Showcase the progression from initial concept to final output, including iterations.

• Demonstrate Performance Impact: If possible, include metrics or anecdotal evidence of how your AI-generated visuals contributed to campaign success (e.g., improved CTR, conversion rates). Explain your thought process behind creating visuals for performance.

• Showcase Realism & Quality: Select pieces that best exemplify your ability to create photorealistic human imagery, lifestyle scenes, and product shots with excellent lighting, composition, and detail.

• Detail Your Workflow: Explain your process for translating briefs into multiple creative directions, iterating based on feedback, and integrating AI outputs with traditional design tools.

• Tailor to the Role: Emphasize examples relevant to paid social, performance marketing, and B2C clients, aligning with CapsLock's core business.

Challenge Preparation:

• Understand the Brief: For any creative challenge, thoroughly analyze the target audience, campaign objective, and key messaging.

• Leverage AI Tools: Be prepared to demonstrate your most efficient and effective use of AI tools to meet the challenge requirements quickly.

• Focus on Performance: Frame your creative decisions around driving engagement and conversion.

• Communicate Your Process: Be ready to explain your rationale, tool choices, and iterative steps clearly and concisely.

📝 Enhancement Note: The emphasis on a portfolio review and potential creative challenges highlights the operational aspect of this role – the ability to consistently produce high-quality, performance-driven creative assets under time constraints.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Figma Weave, Higgsfield, Magnific, Runway (and similar emerging tools). Proficiency and hands-on experience are critical.

• Design Software: Figma, Adobe Creative Suite (Photoshop, Illustrator). Essential for post-processing, refinement, and integration with AI outputs.

• Project Management: ClickUp. Expected for task documentation, workflow tracking, and team collaboration.

Analytics & Reporting:

• While not directly responsible for analytics, an understanding of performance marketing metrics (CTR, conversion rates) and how they inform creative decisions is crucial. Familiarity with reporting dashboards used for campaign performance will be beneficial. CRM & Automation:

• Not explicitly mentioned, but experience with marketing automation platforms or CRM systems that utilize visual assets would be a plus, showing an understanding of the broader marketing technology landscape.

📝 Enhancement Note: The explicit mention of specific AI tools and ClickUp underscores the operational nature of this role, requiring proficiency in a defined technology stack for efficient creative production and project management.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A continuous drive to explore and integrate new technologies, especially in AI, to stay ahead in customer acquisition.

• Data-Driven Decision Making: Utilizing AI-driven analytics and performance data to inform creative strategies and optimize campaign effectiveness.

• Client Success Focus: A commitment to delivering powerful, data-informed solutions that achieve measurable results for B2C clients.

• Agile & Scalable Operations: Building and refining internal systems and processes to ensure flexible scaling and optimized operational efficiency.

• Open Collaboration & Idea Exchange: Valuing diverse perspectives and fostering an environment where new ideas can be freely shared and explored.

Collaboration Style:

• Cross-Functional Integration: Works closely with marketers, copywriters, media production, and video editors to ensure cohesive campaign execution.

• Proactive Communication: Encourages proactive suggestion of improvements and open dialogue to enhance workflows and creative output.

• Global Teamwork: Thrives in a diverse, international team environment, leveraging different languages and perspectives to foster innovation.

📝 Enhancement Note: The company's values are deeply rooted in operational excellence, data utilization, and innovation, aligning perfectly with the GTM and Revenue Operations mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of AI Evolution: Staying abreast of the rapid advancements in AI generative tools and workflows, and continuously adapting production methods.

• Maintaining Photorealism & Quality: Consistently achieving high levels of photorealism and visual quality across diverse creative needs while managing AI artifacts and limitations.

• Data-to-Creative Translation: Effectively translating performance data and A/B testing results into actionable visual creative improvements that demonstrably boost conversion rates.

• Balancing Speed and Quality: Producing a high volume of creative variations for testing while maintaining stringent quality and brand consistency standards.

• Cross-Functional Alignment: Ensuring seamless collaboration and clear communication across diverse teams (marketing, copywriting, video, design) with potentially different priorities.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in the latest AI generative art and design tools, potentially leading to internal training or external representation.

• Performance Marketing Strategy: Deepening understanding of conversion optimization, A/B testing methodologies, and customer acquisition funnels.

• Creative Operations Management: Developing skills in workflow optimization, project management, and managing creative production pipelines at scale.

• Industry Trends: Gaining insights into the evolving landscape of digital marketing, MarTech, and AI applications in customer acquisition.

📝 Enhancement Note: The challenges and growth opportunities are framed around operational problem-solving, continuous learning in a dynamic tech field, and developing specialized skills crucial for GTM success.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating photorealistic human imagery using AI. What are the key challenges, and how do you overcome them?" (Focus on demonstrating technical skill, problem-solving, and understanding of AI limitations.)

• "How do you ensure your AI-generated visuals align with specific marketing objectives and improve conversion rates? Can you walk me through an example from your portfolio?" (Highlight your data-informed approach and ability to connect creative output to business results.)

• "As AI tools evolve rapidly, how do you stay updated and integrate new features or platforms into your workflow to maintain efficiency and quality?" (Showcase your "AI-Geek" mindset and proactive learning.)

• "Describe a time you had to iterate on a creative concept based on performance data or feedback. What was your approach, and what was the outcome?" (Demonstrate your ability to accept feedback, adapt, and optimize.) Company & Culture Questions:

• "What excites you most about CapsLock's approach to customer acquisition and the use of AI in marketing?" (Show your understanding of the company's mission and your alignment with their innovative approach.)

• "How do you approach collaboration with non-design team members, such as marketers and copywriters, to ensure creative assets meet campaign goals?" (Assess your communication and teamwork skills in a cross-functional, operational context.)

• "Given our focus on data-driven results, how do you see your role contributing to the overall operational efficiency and effectiveness of our marketing campaigns?" (Frame your response around process improvement, data utilization, and measurable impact.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to tell a story. Start with your strongest AI-generated work that demonstrates photorealism and performance focus.

• Detail Your Process: For each project, briefly explain the brief, your creative process (including AI tool usage and iteration), and the intended outcome or results.

• Highlight AI Specifics: Clearly articulate the AI tools used, any specific prompts or techniques that were critical, and how you overcame AI-specific challenges.

• Connect to Performance: Whenever possible, link your creative choices to performance marketing principles and explain how the visuals were designed to convert.

• Be Ready for Technical Questions: Anticipate questions about specific AI tools, software integration, and your approach to troubleshooting common AI output issues.

📝 Enhancement Note: The suggested interview questions and portfolio strategy emphasize the blend of creative skill and operational execution required for this role, focusing on process, data, and measurable outcomes.

---

📌 Application Steps

To apply for this operations-focused creative position:

• Submit your application through the provided application link on Comeet.

• Customize Your Resume: Tailor your resume to highlight your experience with AI image generation tools, performance marketing, and your ability to iterate on creative assets based on data. Use keywords from the job description such as "AI image generation," "performance marketing," "conversion rates," "Figma," and "Adobe Creative Suite."

• Curate Your Portfolio: Ensure your portfolio prominently features AI-generated photorealistic visuals. Clearly label AI-generated work and be prepared to discuss your process, the tools used, and any performance impact. Select pieces that best demonstrate your visual quality, realism, and iterative capabilities.

• Prepare for Creative Challenges: Anticipate a potential creative exercise. Practice generating variations of visuals quickly using AI tools and be ready to explain your design decisions in the context of performance marketing objectives.

• Research CapsLock: Understand CapsLock's mission, their focus on scalable customer acquisition, and their innovative use of AI in marketing. Prepare to discuss how your skills and approach align with their company culture and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.