Retail Custom Framer

📍 Job Overview

Job Title: Retail Custom Framer

Company: Michaels Stores

Location: Reston, Virginia, United States

Job Type: PART_TIME

Category: Retail Operations / Custom Framing

Date Posted: April 21, 2026

Experience Level: Entry Level (0-2 years)

Remote Status: On-site

🚀 Role Summary

• Focus on building strong customer relationships through personalized custom framing solutions and exceptional sales experiences.

• Drive sales and production targets by effectively leveraging sales techniques and understanding customer needs in a retail environment.

• Maintain high standards of store presentation, including the ready-made frame department, ensuring a clean, organized, and well-merchandised shopping experience.

• Execute operational duties such as inventory management, stocking, cash handling, and assisting with omni-channel processes to ensure seamless store operations.

📝 Enhancement Note: This role is situated within a retail environment, specifically focusing on the custom framing department. The emphasis is on customer interaction, sales, and operational execution within a physical store, rather than traditional Revenue or Sales Operations roles focused on B2B sales processes and systems. The "operations" aspect here pertains to the day-to-day running of the framing department and the retail store.

📈 Primary Responsibilities

• Build and nurture customer relationships by employing elevated sales techniques and understanding their creative vision to deliver impactful custom framing solutions.

• Achieve and exceed sales and production goals for the custom framing department through effective customer engagement and solution-oriented selling.

• Accurately complete custom framing orders, ensuring high-quality craftsmanship and timely delivery in adherence to Standard Operating Procedures (SOPs).

• Maintain the visual presentation and stock levels of the ready-made frame department, including SISO (Sales In, Stock Out) and directed replenishment processes.

• Provide friendly and proactive customer service, assisting shoppers in locating products, offering solutions, and ensuring a positive and engaging store environment.

• Execute company policies and SOPs consistently across all aspects of the role, including cash handling, safety protocols, and inventory management.

• Participate actively in truck un-load and stocking processes, ensuring efficient and compliant execution of receiving procedures.

• Operate the cash register accurately and adhere to all cash handling standards, ensuring secure and precise financial transactions.

• Assist with and execute omni-channel processes to support integrated customer experiences across online and in-store channels.

📝 Enhancement Note: The core responsibilities blend customer-facing sales and service with essential retail operational tasks. The emphasis on "personal designer," "Elevated ABC Deliver," and "custom framing solutions" suggests a structured approach to sales and customer engagement beyond basic retail assistance.

🎓 Skills & Qualifications

Education:

Experience:

• 0-2 years of experience in a customer-facing role, with a preference for retail environments.

Required Skills:

• Basic computer proficiency for order entry, system navigation, and potential point-of-sale (POS) operations.

• Basic measuring skills essential for accurate custom framing order specifications.

• Ability to operate framing equipment and glass cutters safely and effectively.

• Strong customer service orientation with a friendly and helpful demeanor.

Preferred Skills:

• Prior retail experience, demonstrating familiarity with store operations and customer engagement.

• Proven experience in selling products or services, with a knack for understanding customer needs and recommending solutions.

• Familiarity with art, design, or crafting concepts can be beneficial for understanding customer projects.

📝 Enhancement Note: The requirements indicate an entry-level to junior role, prioritizing practical skills and a customer-centric mindset over extensive formal education or prior technical expertise in framing. The emphasis on "basic" skills suggests a strong training program will be in place.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• While a formal portfolio is not explicitly requested, candidates are encouraged to highlight any experience or examples demonstrating their ability to manage customer orders, solve problems, or contribute to visual merchandising.

• Evidence of attention to detail in previous roles, particularly concerning measurements, order accuracy, or quality control.

Process Documentation:

• Understanding and adherence to Standard Operating Procedures (SOPs) is critical, indicating a need for candidates who can follow structured workflows.

• Ability to learn and execute specific processes for custom framing order fulfillment, including design consultation, material selection, and production steps.

• Familiarity with cash handling procedures and POS system operation is expected.

📝 Enhancement Note: Given the retail and entry-level nature of the role, a formal "operations portfolio" is unlikely. Instead, candidates should be prepared to discuss past work experiences that demonstrate relevant skills, particularly in customer service, sales, accuracy, and process adherence.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health insurance (medical, dental, and vision) - availability may depend on hours worked and employment status.

• Paid time off.

• Tuition assistance.

• Generous employee discounts on Michaels products.

Working Hours:

• This position is listed as PART_TIME. Actual hours will vary based on business needs and scheduling. The role requires flexibility to work nights, weekends, and early mornings, as the store operates during these times.

📝 Enhancement Note: Salary is estimated based on general retail associate wages in the Reston, VA area for part-time roles. Specific benefit eligibility for part-time employees can vary significantly and should be confirmed with the employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Arts and Crafts Retail / Specialty Retail. Michaels is a leading destination for arts, crafts, and home decor, serving a broad customer base interested in creative pursuits.

Company Size: Large enterprise with over 1,300 stores across North America (49 states and Canada), plus online retail operations. This indicates a structured corporate environment with established processes and support systems.

Founded: 1973, with headquarters in Irving, Texas. This long history suggests stability and a well-developed business model.

Team Structure:

• The Custom Framer will likely be part of a store-level team, reporting to a Store Manager or Assistant Store Manager.

• Within the store, they will collaborate with other sales associates, cashiers, and potentially a lead framer or department specialist.

Methodology:

• Emphasis on adhering to Standard Operating Procedures (SOPs) for consistent execution of tasks and customer service.

• A customer-centric approach, focusing on building relationships and providing solutions, particularly within the custom framing department.

• Data-driven insights are likely used at a corporate level for merchandising and sales strategies, while store-level execution focuses on meeting sales targets and maintaining operational standards.

Company Website: https://www.michaels.com/

📝 Enhancement Note: The company culture is geared towards creativity, customer engagement, and efficient retail operations. The emphasis on SOPs suggests a need for methodical execution, while the "joy of creativity" highlights a positive and inspiring work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry-level to junior associate level within the retail operations framework. It focuses on executing specific departmental tasks (custom framing) and contributing to overall store operations.

Reporting Structure:

• The Custom Framer will report to store management (e.g., Store Manager, Assistant Manager, or Framing Department Lead, if applicable).

Operations Impact:

• The Custom Framer's impact is primarily measured through direct sales generation for custom framing, customer satisfaction, and the accurate execution of operational tasks that contribute to the store's overall performance and efficiency.

Growth Opportunities:

• Advancement within the Store: Potential to move into roles like Senior Custom Framer, Lead Sales Associate, or Assistant Store Manager through demonstrated performance, leadership potential, and continued skill development.

• Skill Development: Opportunities to deepen expertise in custom framing techniques, sales, customer relationship management, and broader retail operations.

• Cross-Departmental Experience: Possibility to gain experience in other store departments, broadening retail operational knowledge.

• Corporate Opportunities: While less direct from this role, strong performance can open doors to corporate roles in areas like visual merchandising, training, or operations support at a regional or corporate level over time.

📝 Enhancement Note: Growth is typically within the retail store hierarchy or through developing specialized skills within a department. The path to corporate operations roles is less direct and usually requires significant experience and demonstrated leadership.

🌐 Work Environment

Office Type: Public retail store setting. The primary workspace is the sales floor and the designated custom framing area/shop within the store.

Office Location(s): The specific store is located at 11630 Plaza America Dr, Reston, Virginia. This is a customer-facing environment.

Workspace Context:

• The work environment is a climate-controlled public retail space, with the framing shop area potentially having specialized equipment like a glass cutter and heat press.

• Stock rooms may not always be climate-controlled.

• Some outdoor work might be required for tasks like retrieving shopping carts or during truck unloads.

Work Schedule:

• This is a PART_TIME position.

• The schedule requires flexibility, including availability for nights, weekends, and early mornings, aligning with retail operating hours.

📝 Enhancement Note: The work environment is dynamic and customer-focused, requiring adaptability to varying customer needs and store operational demands. Safety protocols, especially around framing equipment, are paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and complete online application.

• Phone Screening: A brief call with HR or a hiring manager to discuss qualifications, availability, and basic fit.

• In-Person Interview: Typically involves meeting with the Store Manager or Assistant Manager. This interview will likely focus on:

  • Behavioral questions assessing customer service skills, problem-solving abilities, and teamwork.
  • Situational questions related to handling customer inquiries, managing difficult customers, and sales scenarios.
  • Discussion of your understanding of custom framing and your interest in the role.
  • Assessment of your basic computer and measuring skills.

• Practical Assessment (Potential): You might be asked to demonstrate basic measuring skills or discuss how you would approach a framing consultation.

• Offer: If successful, an offer of employment will be extended.

Portfolio Review Tips:

• Since a formal portfolio is not a requirement, focus on your resume to highlight relevant experiences.

• Be prepared to discuss specific examples from past roles that demonstrate:

  • Excellent customer service and relationship-building.
  • Successful sales interactions or problem-solving outcomes.
  • Attention to detail, accuracy, and adherence to procedures.

Challenge Preparation:

• Customer Service Scenarios: Practice how you would handle common customer requests, complaints, or inquiries.

• Sales Approach: Think about how you would engage a customer interested in custom framing, from initial contact to closing the sale.

• Problem-Solving: Prepare examples of how you've overcome challenges in previous roles, especially those involving accuracy or customer satisfaction.

• Company Knowledge: Research Michaels' brand, products, and commitment to creativity. Understand their mission and values.

📝 Enhancement Note: The interview process is typical for a retail associate role, focusing on practical skills, customer interaction, and cultural fit within a team-oriented environment. Emphasize your ability to learn, serve customers, and contribute to sales.

🛠 Tools & Technology Stack

Primary Tools:

• Custom Framing Equipment: Specific machinery for cutting frames, glass, and assembling finished pieces.

• Glass Cutter: Specialized tool for precise glass cutting.

• Heat Press: Used in some framing processes.

• Measuring Tools: Tape measures, rulers, and potentially specialized framing measurement devices.

Analytics & Reporting:

• Point-of-Sale (POS) System: For processing transactions, managing sales data, and potentially customer information.

• Basic Computer Skills: For accessing company portals, training modules, and potentially inventory management systems.

CRM & Automation:

• Customer Relationship Management (CRM): While not a dedicated CRM role, the "Elevated ABC Deliver" process suggests a system or approach for managing customer interactions and building loyalty. This might be integrated into the POS or a separate store-level tool.

• Inventory Management Systems: Used for tracking stock levels of ready-made frames and framing supplies.

📝 Enhancement Note: The technology stack is practical and focused on the immediate needs of a retail custom framing department. Proficiency with basic computer functions and the ability to learn specialized equipment are key.

👥 Team Culture & Values

Operations Values:

• Creativity & Inspiration: Encouraging a passion for arts, crafts, and creative expression.

• Customer Focus: Prioritizing customer satisfaction through excellent service, personalized solutions, and building lasting relationships.

• Teamwork: Collaborating effectively with colleagues to achieve store goals and support a positive work environment.

• Integrity & Accountability: Adhering to company policies, SOPs, and ethical standards in all actions.

• Efficiency & Quality: Striving for accuracy and high standards in production and operational tasks.

Collaboration Style:

• Cross-functional Integration: Working seamlessly with other store associates to manage customer flow, stock, and overall store presentation.

• Customer-Centric Collaboration: Partnering with customers to understand their creative vision and translate it into tangible framing solutions.

• Process-Oriented Sharing: Sharing best practices for framing techniques, customer service, and operational efficiency within the store team.

📝 Enhancement Note: The culture emphasizes a blend of creative passion, customer-centric service, and operational discipline. Team members are expected to be both creative problem-solvers and reliable executors of store processes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Priorities: Juggling customer consultations, order fulfillment, sales, and general store maintenance simultaneously.

• Managing Customer Expectations: Effectively communicating what is possible with custom framing, timelines, and pricing to meet customer needs and satisfaction.

• Learning New Equipment & Processes: Quickly mastering the operation of framing equipment, glass cutters, and POS systems.

• Handling Busy Periods: Maintaining composure and service quality during peak retail hours and high-demand periods for custom framing.

Learning & Development Opportunities:

• Framing Expertise: Developing in-depth knowledge of framing materials, techniques, design principles, and preservation methods.

• Sales & Customer Service Skills: Enhancing abilities in consultative selling, needs assessment, and building rapport with a diverse clientele.

• Operational Proficiency: Gaining experience in retail inventory management, merchandising, and POS operations.

• Potential for Leadership: Developing leadership skills through consistent performance and taking on more responsibility within the store.

📝 Enhancement Note: The role offers practical challenges that build resilience and skill in customer service and operational execution. Growth opportunities are geared towards mastering the craft of framing and excelling in a retail sales environment.

💡 Interview Preparation

Strategy Questions:

• Customer Service: "Describe a time you went above and beyond to help a customer." "How would you handle a customer who is unhappy with their custom framing order?"

• Sales Approach: "How would you approach a customer who is browsing the framing department?" "What steps would you take to understand a customer's needs for a custom frame?"

• Problem-Solving: "Imagine a customer needs a frame for a unique piece of art with specific dimensions. How would you approach this?" "What would you do if you made a mistake on a framing order?"

Company & Culture Questions:

• "Why are you interested in working for Michaels, and specifically in custom framing?"

• "What does 'fueling the joy of creativity' mean to you?"

• "How do you handle working as part of a team?"

Portfolio Presentation Strategy:

• Since there's no formal portfolio, be ready to discuss your resume in detail.

• Prepare 2-3 specific examples from previous jobs (retail, customer service, or any role involving detail or problem-solving) that showcase your relevant skills.

• For each example, use the STAR method (Situation, Task, Action, Result) to clearly articulate your contribution and the positive outcome.

• Be enthusiastic about your ability to learn and contribute to the team.

📝 Enhancement Note: Interview preparation should focus on demonstrating strong customer service, sales potential, attention to detail, and a willingness to learn. Behavioral and situational questions will be key.

📌 Application Steps

To apply for this retail custom framer position:

• Submit your application through the provided link on the Michaels career portal.

• Tailor your resume: Highlight any experience in customer service, sales, working with tools, or handling detailed tasks. Quantify achievements where possible (e.g., "Increased customer satisfaction by X%" or "Handled Y transactions per shift").

• Prepare for behavioral questions: Practice using the STAR method to provide concrete examples of your skills in action, focusing on customer service, problem-solving, and teamwork.

• Research Michaels: Understand their mission, values, and product offerings, particularly in custom framing. Be ready to articulate why you are a good fit for their creative environment.

• Practice your pitch: Be ready to briefly and enthusiastically explain your interest in the role and your key qualifications during any initial screening calls or interviews.

⚠️ Important Notice: This enhanced job description provides insights and industry-standard assumptions for a retail custom framer role at Michaels. Specific responsibilities, benefits, and interview processes may vary. It is crucial to verify all details directly with the hiring organization during the application and interview stages.