Production Graphic Designer

📍 Job Overview

Job Title: Production Graphic Designer

Company: York Group

Location: Edmonton, Alberta, Canada

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: 2026-09-02

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive visual brand identity and creative strategy for client-facing materials, ensuring consistency and impact across all touchpoints.

• Develop compelling visual concepts, layouts, and graphics that translate strategic ambition into client relationships and closed deals.

• Execute end-to-end design for email campaigns, proposals, presentations, and brand collateral to enhance client engagement and win project pursuits.

• Collaborate closely with the Client Solutions team, acting as a visual voice to transform data and strategy into persuasive visual narratives.

📝 Enhancement Note: This role is positioned as a critical creative function within the Client Solutions team, emphasizing the direct impact of design on business development and client acquisition in the real estate and construction sectors. The "Production" aspect suggests a focus on high-volume, deadline-driven output while maintaining brand integrity.

📈 Primary Responsibilities

• Lead the storyboarding and creation of York's visual brand identity, ensuring designs are unique, memorable, and synonymous with construction excellence.

• Translate abstract ideas, mood boards, or concise briefs into finished visual concepts, layouts, and graphics that are unmistakably branded as YRI.

• Design and launch impactful email marketing campaigns, focusing on content that drives open rates and engagement for market moves, project wins, and portfolio highlights.

• Provide immediate and high-impact design support for the Client Solutions team during proposal development and project pursuits, ensuring winning presentations.

• Build, manage, and maintain a comprehensive library of proposal templates, media assets, case studies, and supporting brand collateral.

• Work collaboratively with stakeholders throughout the proposal process, translating strategy and data into visually effective layouts that resonate with clients.

• Stay abreast of emerging design trends and technologies to ensure all company content remains fresh, modern, and competitive.

• Attend broker and industry events as required, representing the company's visual brand and engaging with stakeholders.

• Undertake other assigned duties to support the broader marketing and client solutions objectives.

📝 Enhancement Note: The responsibilities highlight a blend of strategic creative ownership and tactical execution, with a strong emphasis on supporting business development efforts. The expectation is for the designer to not just create assets but to understand their purpose within client acquisition and relationship management.

🎓 Skills & Qualifications

Education: Post-secondary background in Marketing, Communications, Business, or equivalent experience. Bachelor's degree preferred.

Experience: 2-5 years of experience in a graphic design role, with a proven track record of translating ideas into momentum and impactful visuals. Experience in real estate, construction, or architecture industries is a significant asset.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expertise in email marketing platforms such as Mailchimp and HubSpot.

• Proficient in Canva for rapid content creation and template management.

• Advanced skills in Microsoft Office Suite and Google Workspace (Word/Docs, PowerPoint/Slides, Excel/Sheets).

• Strong visual design instincts and the ability to create original, context-specific work that goes beyond standard templates.

• Demonstrated ability to design for various formats including emails, proposals, presentations, and brand collateral.

• Clear and effective visual communication skills, ensuring designs are easily understood by target audiences.

• Proven ability to manage multiple projects, shifting priorities, and meet tight deadlines in a fast-paced environment.

• Sharp troubleshooting and problem-solving skills with meticulous attention to detail.

• Excellent written and verbal communication skills.

• Collaborative spirit, positive attitude, and a proactive approach to teamwork. Preferred Skills:

• Experience working within the real estate, construction, or architecture sectors.

• Familiarity with project management methodologies and tools.

• Understanding of marketing communications strategy and its application in design.

• Experience with storyboarding and conceptualization for complex projects.

📝 Enhancement Note: The requirements emphasize practical application and demonstrable results over purely theoretical knowledge. The "Production" aspect implies a need for speed and efficiency, making proficiency in multiple design and marketing tools essential. The "Bold, original design instincts" requirement suggests a preference for candidates who can innovate beyond templates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 projects demonstrating a range of design capabilities relevant to this role, including marketing collateral, email campaigns, and proposal designs.

• Highlight projects where you translated a client brief, mood board, or abstract idea into a successful visual outcome.

• Include examples of how your design work directly supported business development, client engagement, or project pursuits.

• Demonstrate proficiency in creating cohesive visual brand identities for specific campaigns or projects.

• For each project, clearly articulate your role, the challenge, your creative process, and the measurable impact or outcome. Process Documentation:

• Provide examples of workflow management for design projects, illustrating how you prioritize tasks, manage revisions, and meet deadlines.

• Showcase how you have developed and maintained libraries of design assets or templates for efficient reuse.

• Illustrate your process for collaborating with stakeholders (e.g., sales teams, executives) to gather requirements and incorporate feedback effectively.

• Include a description of how you stay updated on design trends and integrate new techniques into your workflow.

📝 Enhancement Note: The portfolio should serve as tangible proof of the candidate's ability to execute "production" level design work that directly contributes to business objectives. Emphasis on impact, efficiency, and collaboration is key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Production Graphic Designer with 2-5 years of experience in Edmonton, Alberta, the estimated salary range is CAD $55,000 - $75,000 annually. This estimate considers the cost of living in Edmonton, the specific industry (real estate/construction), and the required technical proficiencies.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) including vacation, sick leave, and personal days.

• Opportunities for professional development, including courses, workshops, and industry conference attendance.

• Company-sponsored events and team-building activities to foster a collaborative environment.

• Potential for performance-based bonuses or incentives tied to project success and client wins.

• Access to advanced design software and technology.

Working Hours: Standard full-time hours are approximately 40 hours per week. While the role is on-site, there may be occasional flexibility required for urgent project deadlines or events, consistent with a high-performance, "no-BS" work environment.

📝 Enhancement Note: Salary estimate is based on general market data for similar roles in Edmonton and factoring in the company's emphasis on a high-performance culture, which can sometimes command slightly higher compensation. Benefits are typical for full-time roles but tailored to appeal to creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate, Construction, and Property Development. York Group operates within a dynamic market where strong client relationships and persuasive presentations are crucial for securing projects. The company values a fast-paced, results-oriented, and direct approach, eschewing bureaucracy and outdated thinking.

Company Size: The provided data suggests a medium-sized organization, likely between 50-200 employees, given the common hiring practices of companies using BambooHR for recruitment and HR management. This size typically allows for significant individual impact while maintaining structured processes.

Founded: Founded in 2009, York Group has established itself over more than a decade, indicating a company with a solid foundation and proven business model, yet still agile enough to embrace new methods and adapt to market changes.

Team Structure:

• The Production Graphic Designer will be a key member of the Client Solutions team, working closely with sales professionals, project managers, and potentially marketing specialists.

• Reporting structure will likely be to a Marketing Manager, Creative Director, or Head of Client Solutions, depending on the internal hierarchy.

• Cross-functional collaboration is paramount, involving close partnership with sales and business development to understand proposal needs and with marketing for brand consistency. Methodology:

• Data-driven decision-making and analysis are implied through the need to translate "data into layouts that land" and support "project pursuits."

• Workflow planning and optimization are critical, especially given the "Production" title and the company's emphasis on efficiency and "ditching antiquated ways of operating."

• Automation and efficiency practices are likely valued, with proficiency in tools like Mailchimp, HubSpot, and Canva suggesting a need for streamlined processes.

Company Website: https://www.theyorkgroup.com/

📝 Enhancement Note: The company culture is explicitly described as "bold, fast, and relentlessly focused on clients," with a "high-performance, no-BS environment." This indicates that candidates should be prepared for a direct, results-driven workplace where initiative and accountability are highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor, specifically within the creative and client solutions function. It requires a solid foundation of technical design skills combined with a strategic understanding of how design supports business objectives, particularly in client acquisition and retention within the construction/real estate sector. The "Production" aspect implies a focus on execution and output quality.

Reporting Structure: The Production Graphic Designer will likely report to a manager within the Client Solutions or Marketing department. This structure allows for direct mentorship and guidance on company-specific design needs and business development strategies. Collaboration will extend across various departments, requiring strong interpersonal skills.

Operations Impact: The role has a direct and significant impact on the company's revenue generation by creating visually compelling proposals, presentations, and marketing materials that differentiate York Group from competitors and win new business. The design's ability to effectively communicate value propositions and build client trust is paramount to closing deals.

Growth Opportunities:

• Specialization: Potential to specialize further in proposal design, digital marketing design, or brand identity development within the real estate/construction sector.

• Leadership: Progression into a Senior Graphic Designer role, leading design projects, mentoring junior designers, or potentially moving into a Creative Lead or Art Director position.

• Skill Development: Opportunities to deepen expertise in emerging design technologies, UX/UI design for digital platforms, or advanced data visualization techniques. Access to industry conferences and training programs will support continuous learning.

📝 Enhancement Note: Growth opportunities are framed within the context of deepening design expertise and potentially moving into leadership roles within the creative or client solutions functions. The emphasis on "high performance" suggests that individuals who consistently deliver excellent results and demonstrate initiative will be recognized and rewarded with advancement.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment. Given the company's description of being "fast" and having a "no-BS" culture, the office is likely designed to foster collaboration and productivity, possibly with open-plan areas combined with dedicated workspaces.

Office Location(s): The primary office is located in Edmonton, Alberta, Canada (T5J3N6). This location is central and accessible, facilitating daily commutes for employees.

Workspace Context:

• The workspace will likely be equipped with modern design technology and software, including high-performance computers and access to the Adobe Creative Suite, Mailchimp, HubSpot, and Canva.

• Expect a collaborative environment where designers work closely with Client Solutions teams, requiring frequent communication and the ability to present work and receive feedback constructively.

• The office culture emphasizes efficiency and direct communication, meaning the workspace may be designed to minimize distractions while maximizing opportunities for quick, impactful interactions.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with the understanding that occasional overtime may be necessary to meet critical deadlines for proposals or campaigns. The on-site nature reinforces a commitment to being present and available for immediate team needs.

📝 Enhancement Note: The on-site requirement and the company's culture suggest a highly integrated team environment where face-to-face collaboration is valued. The workspace will be geared towards productivity and the efficient execution of design tasks crucial for business development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative fit.

• First Interview: Typically with a hiring manager or HR representative to discuss your experience, motivations, and cultural alignment with York Group's "no-BS" approach. Be prepared to articulate your understanding of their brand and industry.

• Skills Assessment/Portfolio Review: A more in-depth session where you will present your portfolio, discuss specific projects, and potentially complete a design challenge. This is where you'll demonstrate your proficiency in required tools and your ability to translate strategy into impactful visuals.

• Final Interview: May involve meeting with senior leadership or key stakeholders from the Client Solutions team to assess overall fit and strategic contribution potential.

• Reference Checks: Standard procedure to verify employment history and performance.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your ability to meet the core responsibilities: brand identity, email campaigns, proposal design, and client-facing collateral. Prioritize work from the real estate, construction, or similar B2B industries if available.

• Tell a Story: For each project, clearly articulate the problem you solved, your design process, the tools you used, and the tangible results or impact achieved (e.g., increased engagement, proposal win rate).

• Showcase Versatility: Demonstrate your proficiency across various mediums and tools mentioned (Adobe Suite, Mailchimp, HubSpot, Canva, MS Office/Google Workspace).

• Highlight "Production" Capability: Include examples that show your ability to work efficiently under pressure and deliver high-quality results within deadlines.

• Brand Alignment: Show how you can adapt your style to fit a specific brand's identity, as evidenced by your work for York Group.

Challenge Preparation:

• Be ready for a design challenge that mimics real-world tasks, such as creating a concept for a proposal section, designing a mock email campaign, or developing a visual for a specific project pursuit.

• Focus on demonstrating your thought process, problem-solving skills, and ability to align design with strategic objectives, not just aesthetic appeal.

• Practice articulating your design choices and rationale concisely, emphasizing how your design contributes to business goals.

📝 Enhancement Note: The interview process is designed to assess not only design talent but also cultural fit and business acumen. Candidates should prepare to showcase their ability to deliver results in a fast-paced, demanding environment and to articulate the business value of their creative work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for advanced graphic design, including Photoshop for image editing, Illustrator for vector graphics and logos, and InDesign for layout and print design. Proficiency at an advanced level is expected.

• Mailchimp & HubSpot: Critical for designing, building, and launching email marketing campaigns. Experience with automation features within these platforms is a plus.

• Canva: Required for rapid content creation, template management, and potentially for quick edits or internal use where advanced Adobe Suite features are not necessary.

• Microsoft Office Suite & Google Workspace: Necessary for integration with proposal documents, presentations, and general office productivity. Expertise in Word/Docs, PowerPoint/Slides, and Excel/Sheets is expected.

Analytics & Reporting:

• While not a primary analytics role, understanding how to interpret basic campaign performance metrics from Mailchimp/HubSpot will be beneficial for optimizing future designs. CRM & Automation:

• Familiarity with CRM concepts is helpful, as the designer will be supporting sales-focused materials. Understanding how marketing automation tools (like HubSpot) integrate with CRMs will enhance effectiveness.

📝 Enhancement Note: The tools listed are central to the role's responsibilities, particularly in creating marketing collateral, email campaigns, and proposals. Candidates must demonstrate advanced proficiency to be considered.

👥 Team Culture & Values

Operations Values:

• Client Focus: "Relentlessly focused on what matters: our clients." This means all design work should directly serve client needs and contribute to building strong client relationships and securing deals.

• Performance & Execution: A "high-performance, no-BS environment" where the focus is on tangible results, speed, and follow-through. Design work must be effective, efficient, and delivered without excuses.

• Boldness & Innovation: "Challenge the status quo," "ditch antiquated ways of operating," and possess "bold, original design instincts." This encourages creativity that breaks the mold and stands out.

• Ownership & Accountability: "Take full ownership" and "work together to solve complicated problems." Designers are expected to be proactive, responsible for their work, and contribute to team solutions.

• Agility & Adaptability: "Move with urgency," "make decisions that serve our clients," and "comfort with the chaos." The ability to adapt to shifting priorities and evolving project needs is crucial.

Collaboration Style:

• Direct & Transparent: The "no-BS" culture implies open, honest communication. Feedback will likely be direct, and collaboration will be pragmatic and results-oriented.

• Shoulder-to-Shoulder: The role requires close, in-person collaboration with the Client Solutions team, indicating a team that works together physically and conceptually on projects.

• Proactive Partnership: Designers are expected to be active participants in the proposal process, turning strategy and data into visuals, rather than passive order-takers.

📝 Enhancement Note: The company's values are strongly oriented towards a high-energy, results-driven culture. Candidates who thrive in environments that value direct communication, speed, and client success will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The "production" nature and "fast-paced" environment mean consistently delivering high-quality, original designs under tight deadlines.

• Navigating a "No-BS" Culture: Adapting to a direct communication style and potentially high-pressure situations while maintaining professional relationships and creative integrity.

• Translating Abstract Concepts: Effectively visualizing complex strategies, data, and client needs into clear, compelling designs that resonate with a diverse audience.

• Staying Ahead of Trends: Continuously updating design skills and aesthetic sensibilities to ensure York Group's collateral remains fresh and competitive in a dynamic industry.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in specific Adobe Creative Suite modules or explore new design tools and technologies.

• Industry-Specific Design Workshops: Learning specialized design techniques relevant to real estate marketing, architectural visualization, or proposal development.

• Marketing & Sales Strategy Exposure: Gaining a deeper understanding of how design directly impacts sales cycles, client acquisition, and revenue growth by working closely with the Client Solutions team.

• Portfolio Expansion: Building a robust portfolio with high-impact projects that showcase strategic design thinking and measurable business results.

📝 Enhancement Note: The challenges are inherent to a high-performance, creative role in a competitive industry. The growth opportunities are geared towards enhancing both technical design skills and strategic business understanding, preparing the individual for advancement.

💡 Interview Preparation

Strategy Questions:

• Design Strategy: "Describe a time you took a vague concept or mood board and turned it into a successful visual for a client. What was your process, and what was the outcome?" (Focus on your ideation, execution, and impact.)

• Collaboration & Communication: "How do you work with sales teams or stakeholders who have tight deadlines and specific vision requirements? How do you handle feedback, especially when it's direct?" (Highlight your ability to collaborate effectively and manage feedback in a "no-BS" environment.)

• Problem-Solving: "Tell me about a complex design challenge you faced in a previous role. How did you troubleshoot it, and what was the solution?" (Showcase your analytical skills and practical problem-solving approach.)

Company & Culture Questions:

• Brand Understanding: "What are your initial thoughts on York Group's brand identity based on what you've seen? How would you approach designing for a company like ours?" (Demonstrate you've researched and understand their industry and culture.)

• Team Dynamics: "This role requires close collaboration with our Client Solutions team. How do you see yourself fitting into a fast-paced, results-driven team environment?" (Emphasize your collaborative spirit and ability to thrive under pressure.)

• Impact Measurement: "How do you measure the success of your design work, particularly in a business development context like proposals or email campaigns?" (Prepare to discuss metrics beyond aesthetics, such as engagement rates, conversion, or proposal win rates.)

Portfolio Presentation Strategy:

• Concise Storytelling: For each project, clearly state the objective, your role, the challenge, your solution (design process), and the quantifiable results. Aim for 2-3 minutes per project.

• Tool Proficiency: Be ready to briefly explain how you utilized specific tools (Adobe Suite, Mailchimp, HubSpot, Canva) to achieve the project's goals.

• "Production" Mindset: Frame your work to showcase efficiency, ability to meet deadlines, and adaptability to client needs.

• York Group Alignment: Tailor your presentation to highlight aspects of your work that align with York Group's values of boldness, client focus, and high performance.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill but also an understanding of business objectives, a proactive and collaborative attitude, and the ability to thrive in a demanding, results-oriented culture.

📌 Application Steps

To apply for this Production Graphic Designer position:

• Submit your resume and a link to your online portfolio through the application portal.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to marketing collateral, email campaigns, and proposal design, ideally from B2B or real estate/construction sectors. Highlight projects demonstrating your ability to translate strategy into impactful visuals.

• Resume Optimization: Tailor your resume to include keywords from the job description, such as "Adobe Creative Suite," "Mailchimp," "HubSpot," "proposal development," "brand identity," and "client solutions." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, problem-solving skills, and how your work contributes to business objectives. Be ready to present your portfolio and discuss your approach to a design challenge.

• Company Research: Thoroughly review York Group's website, understand their market position, and reflect on their stated company culture and values. Prepare specific examples of how your skills and approach align with their "bold, fast, no-BS" ethos.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.