Product Strategy GTM & Execution Vice President

📍 Job Overview

Job Title: Product Strategy GTM & Execution Vice President

Company: JPMorgan Chase & Co.

Location: New York, NY, United States

Job Type: Full time

Category: Go-to-Market (GTM) Strategy & Execution / Product Strategy

Date Posted: June 04, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive sustained, high-touch engagement with business units to accelerate the adoption of the Fusion AI & Data Platform.

• Bridge the gap between platform awareness and actual utilization by crafting tailored narratives, conducting research, and developing lighthouse customer success stories.

• Operate as a key liaison between platform development teams and end-user business units, translating complex technical capabilities into compelling business outcomes.

• Execute product and platform roadshows, manage content across digital channels, and build strong stakeholder relationships to convert skepticism into active platform adoption.

📝 Enhancement Note: The role title "Product Strategy GTM & Execution Vice President" and the description's emphasis on driving adoption of an "AI & Data Platform" strongly indicate a focus on Go-to-Market (GTM) strategy and execution within a technology product context. While not strictly a "Revenue Operations" or "Sales Operations" role, it shares significant overlap in its focus on driving adoption, user engagement, and translating technical capabilities into business value, which is critical for revenue generation and business unit success. The operations aspect lies in the strategic execution and process of bringing a complex platform to internal business units, ensuring its successful integration and utilization.

📈 Primary Responsibilities

• Conduct structured qualitative research within target business units, including stakeholder interviews and persona validation, to synthesize findings into actionable Intelligence Briefs and one-page narratives.

• Translate complex technical capabilities of the Fusion AI & Data Platform (spanning data mesh, model serving, agentic AI, governance infrastructure) into compelling, outcome-anchored narratives tailored for diverse audiences from C-suite executives to data engineers.

• Author persona-specific message variants, line of business narratives, use-case playbooks, and objection-handling content to effectively communicate value propositions.

• Map decision-makers, influencers, users, and blockers within target business units, designing tailored engagement strategies to build trust and drive adoption.

• Lead and facilitate GTM initiatives such as lunch-and-learns, roadshows, executive briefings, and stakeholder meetings, adapting content and delivery for various seniority levels.

• Coordinate key initiatives across Fusion product management, CDAO Engineering, Product Marketing, and Customer Success to ensure execution alignment and sustained engagement.

• Develop lighthouse customers by identifying, nurturing, and documenting early adopters whose success stories serve as proof points for broader GTM efforts.

• Partner with Fusion product and engineering leaders to extract business implications tied to technical capabilities, ensuring narrative accuracy and relevance.

• Drive measurable progression of business units through the Fusion adoption journey, from initial awareness to consistent platform usage and engagement.

• Feed lighthouse customer stories and proof points back into the GTM narrative to strengthen platform credibility and accelerate adoption cycles.

📝 Enhancement Note: The responsibilities clearly outline a strategic GTM and product marketing function focused on driving internal adoption of a complex AI and Data Platform. The emphasis on "Intelligence Briefs," "persona validation," "use-case playbooks," and "lighthouse customers" highlights a structured approach to understanding target audiences and developing tailored communication and adoption strategies. This requires strong cross-functional collaboration and the ability to translate technical features into tangible business benefits.

🎓 Skills & Qualifications

Education: Not specified, but advanced degrees in relevant fields (e.g., Business, Marketing, Technology, Computer Science) are often preferred for VP-level roles.

Experience: 5+ years of career experience in strategy consulting, product management, product marketing management, solutions consulting, or technology-focused strategy roles.

Required Skills:

• 5+ years of experience in strategy consulting, product management, product marketing management, solutions consulting, or technology-focused strategy roles.

• Background ideally within leading consulting firms, financial services, or large-scale technology organizations.

• Demonstrated success supporting B2B and enterprise GTM organizations.

• Deep experience in GTM Strategy and Execution.

• Experience leading or contributing to adoption or change management programs requiring sustained engagement.

• Proven ability to navigate multi-stakeholder environments where influence matters more than hierarchy.

• Skilled at conducting qualitative research and synthesizing findings into concise written outputs (e.g., Intelligence Briefs, narratives).

• Skilled at authoring persuasive narratives for diverse audiences.

• Confident presentation skills across various settings and seniority levels.

• Project management discipline to keep initiatives and programs on track in ambiguous, fast-moving environments. Preferred Skills:

• Experience marketing or positioning a platform or infrastructure product to internal or enterprise audiences, with a focus on B2B contexts.

• Familiarity with data and AI platform ecosystems (data mesh, model serving, governance infrastructure) with sufficient fluency to extract business implications.

• Experience building customer advocacy pipelines, including case studies, reference development, and outcome-based proof points.

• Demonstrated comfort operating in large, matrixed organizations with complex stakeholder landscapes.

• Strong business translation ability, converting complex technical capabilities into language that resonates with business leaders, anchored to business outcomes.

• Deep capability in qualitative research and consultative discovery, paired with narrative craft for clear, persuasive communications.

• Excels at stakeholder mapping and relationship-building where trust must be earned.

• Combines confident presentation and facilitation skills with operational discipline of program management.

📝 Enhancement Note: The required and preferred qualifications highlight a blend of strategic thinking, strong communication and influencing skills, and a practical understanding of GTM execution within a complex enterprise technology environment. The emphasis on "business translation" and understanding AI/data platforms suggests a need for candidates who can bridge the technical and business divides.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated examples of GTM strategy development and execution plans for technology platforms or complex solutions.

• Case studies showcasing successful adoption or change management programs, detailing the approach, challenges, and measurable outcomes.

• Samples of persuasive narratives, audience-specific messaging, or communication plans developed for diverse stakeholder groups.

• Documentation of stakeholder mapping exercises, engagement strategies, or relationship-building initiatives.

• Evidence of qualitative research synthesis, such as Intelligence Briefs, persona documents, or gap analyses.

• Examples of lighthouse customer development or advocacy programs, including case study creation and outcome documentation. Process Documentation:

• Workflow designs for managing GTM initiatives, from initial research and narrative development through to execution and adoption tracking.

• Methodologies for stakeholder engagement, including mapping, segmentation, and tailored communication strategies.

• Processes for synthesizing complex technical information into accessible business-oriented communications.

• Frameworks for measuring and reporting on platform adoption progress and GTM effectiveness.

📝 Enhancement Note: For a role focused on GTM strategy and execution, a portfolio is crucial. It should showcase the candidate's ability to strategize, communicate, influence, and drive adoption. The emphasis should be on demonstrating a structured, repeatable approach to bringing complex technology products to market and fostering their internal use.

💵 Compensation & Benefits

Salary Range: Based on the VP title, NYC location, and 5-10 years of experience in competitive fields like strategy consulting and product management, the estimated salary range is approximately $175,000 - $275,000 annually, potentially with performance-based bonuses and equity. This is an estimate derived from industry benchmarks for Vice President roles in financial services in New York City with similar experience and responsibilities.

Benefits:

• Competitive total rewards package including base salary, commission-based pay, and/or discretionary incentive compensation (cash and/or forfeitable equity).

• Comprehensive health care coverage.

• On-site health and wellness centers.

• Retirement savings plan.

• Backup childcare services.

• Tuition reimbursement programs.

• Mental health support resources.

• Financial coaching services.

Working Hours: Standard full-time employment, typically around 40 hours per week, with the expectation of flexibility and dedication required for a VP-level role in a fast-paced financial services environment.

📝 Enhancement Note: The provided benefits are standard for a large financial institution like JPMorgan Chase & Co. The salary estimate is based on the Vice President title, the competitive New York City market, and the specified experience level, aligning with typical compensation for strategic GTM and product roles in enterprise technology.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Banking, Investment Management, Technology)

Company Size: Large (JPMorgan Chase & Co. is a global financial services firm with over 250,000 employees).

Founded: 2000 (through the merger of Chase Manhattan Corporation and J.P. Morgan & Co.), with roots tracing back to the late 18th century.

Team Structure:

• The role sits within the "Fusion organization," which is dedicated to an AI & Data Platform. This implies a dedicated product and engineering team focused on core technology infrastructure and capabilities.

• This VP will work in close partnership with Fusion Product Management, CDAO Engineering, Product Marketing, Customer Success, Business Stakeholders, and other Technology leaders. This indicates a matrixed reporting structure and heavy cross-functional collaboration.

• The team likely comprises individuals with diverse backgrounds in technology, product, marketing, and business strategy, all focused on driving platform adoption and value. Methodology:

• The role emphasizes a data-driven and research-informed approach to GTM, utilizing qualitative research, persona validation, and gap identification.

• Focus on outcome-anchored narratives and translating technical capabilities into business benefits, reflecting a strategic, value-driven methodology.

• Employs a consultative discovery and relationship-building approach to engage stakeholders and drive adoption.

• Utilizes project management discipline to ensure execution momentum and track progress.

Company Website: https://www.jpmorganchase.com/

📝 Enhancement Note: JPMorgan Chase & Co. is a Fortune 100 company with a deeply established culture in financial services. The "Fusion organization" suggests an internal innovation or platform development arm. The scale of the company means that navigating complex organizational structures and influencing diverse stakeholders are paramount to success.

📈 Career & Growth Analysis

Operations Career Level: Vice President (VP) level, indicating a senior leadership position responsible for strategy, execution, and driving significant business outcomes within a specific domain (Fusion AI & Data Platform GTM). This role requires strategic ownership and significant influence.

Reporting Structure: The role reports into leadership within the Fusion organization and works in close partnership with various cross-functional teams, including Product Management, Engineering, Product Marketing, and Business Stakeholders. This implies a collaborative reporting environment with significant dotted-line influence.

Operations Impact: The impact is directly tied to accelerating the adoption and effective utilization of the Fusion AI & Data Platform across JPMorgan Chase's business units. Success translates to increased operational efficiency, enhanced data-driven decision-making, and the successful deployment of AI/Gen-AI solutions, ultimately contributing to the firm's competitive advantage and revenue generation capabilities.

Growth Opportunities:

• Opportunity to become a recognized leader in driving AI and data platform adoption within a major financial institution, potentially leading to broader GTM or product strategy roles.

• Deepen expertise in enterprise AI/data platforms, GTM strategy, and stakeholder influence within a complex, regulated industry.

• Develop leadership skills by managing cross-functional initiatives and influencing senior stakeholders across the organization.

• Potential to move into senior product management, product marketing, or strategic planning roles within JPMorgan Chase's technology or business divisions.

📝 Enhancement Note: The VP title and the focus on a critical strategic platform like Fusion suggest a role with significant visibility and potential for advancement within JPMorgan Chase, especially for individuals who can demonstrate tangible impact on platform adoption and business unit success.

🌐 Work Environment

Office Type: The role is described as "On-site" with a specific address provided (277 Park Ave, New York). This suggests a traditional corporate office environment.

Office Location(s): Primary location is New York, NY, a major financial and business hub.

Workspace Context:

• The work environment is likely to be highly collaborative, requiring frequent interaction with diverse teams across product, engineering, marketing, and business units.

• Expect access to enterprise-grade technology and tools necessary for GTM strategy, research, and communication.

• Opportunities for direct engagement with senior leadership and key decision-makers within the organization.

• The pace is expected to be fast, demanding agility and the ability to manage multiple priorities effectively.

Work Schedule: Standard full-time, with an expectation of flexibility to meet project deadlines and stakeholder needs, particularly for a VP-level role in a demanding industry.

📝 Enhancement Note: The on-site requirement in New York City indicates a traditional corporate setting within a major financial services hub, suggesting a dynamic and fast-paced work environment with significant opportunities for in-person collaboration and networking.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter call to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: Deep dive into your experience with GTM strategy, product marketing, stakeholder management, and driving platform adoption, focusing on past achievements and methodologies.

• Panel Interviews: Meetings with key stakeholders from Product Management, Engineering, Business Units, and potentially Product Marketing. Expect questions on your approach to qualitative research, narrative crafting, stakeholder mapping, and handling skepticism.

• Case Study/Presentation: You may be asked to prepare a presentation or case study on a relevant topic, such as a GTM strategy for a new AI feature, a plan to drive adoption for a complex platform, or how you would approach a specific stakeholder challenge. This will assess your strategic thinking, communication skills, and ability to translate technical concepts.

• Executive Interview: Potentially a final interview with a senior leader to assess strategic alignment, leadership potential, and overall fit for the VP role.

Portfolio Review Tips:

• Showcase GTM Strategy: Include examples of GTM plans, market analysis, and go-to-market execution strategies.

• Highlight Narrative Craft: Present examples of compelling messaging, personas, or communication materials tailored to different audiences.

• Demonstrate Adoption/Change Management: Showcase case studies of successful adoption or change initiatives, emphasizing your role, the process, and measurable outcomes.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your initiatives (e.g., adoption rates, engagement levels, business unit progress).

• Focus on B2B/Enterprise: Prioritize examples relevant to enterprise technology adoption and B2B GTM strategies.

• Structure for Clarity: Organize your portfolio logically, perhaps by functional area (strategy, research, execution) or by project type.

Challenge Preparation:

• Be prepared to discuss how you would approach driving adoption for a complex AI/Data platform like "Fusion" within a large financial institution.

• Practice articulating the business value of technical capabilities (e.g., data mesh, agentic AI) in clear, executive-level terms.

• Develop strategies for identifying and influencing key stakeholders across different business units.

• Prepare to discuss your methodology for conducting qualitative research and synthesizing findings into actionable insights.

• Anticipate questions about managing resistance or skepticism toward new technologies.

📝 Enhancement Note: The interview process for a VP-level GTM role in a large financial institution will likely be rigorous, focusing on strategic thinking, execution capabilities, and influencing skills. A well-curated portfolio demonstrating tangible GTM success is essential.

🛠 Tools & Technology Stack

Primary Tools:

• CRM: Salesforce (or similar enterprise CRM for tracking stakeholder engagement and adoption progress).

• Project Management: JIRA, Confluence, Asana, Monday.com (for managing cross-functional initiatives, documentation, and workflow tracking).

• Presentation Software: Microsoft PowerPoint, Google Slides (for developing and delivering executive briefings, roadshows, and GTM collateral).

• Collaboration Platforms: Microsoft Teams, Slack (for communication and real-time collaboration with distributed teams).

Analytics & Reporting:

• Business Intelligence Tools: Tableau, Power BI, Looker (for analyzing adoption metrics, stakeholder engagement data, and GTM campaign performance).

• Platform Analytics: Any specific analytics tools associated with the Fusion AI & Data Platform itself for tracking usage and feature adoption.

• Spreadsheet Software: Microsoft Excel, Google Sheets (for data analysis, modeling, and reporting).

CRM & Automation:

• Marketing Automation: Marketo, HubSpot (potentially used by Product Marketing for scaled GTM campaigns, though the VP role may focus more on strategy than direct execution).

• Integration Tools: Understanding of how data flows between systems, though direct implementation may not be required.

📝 Enhancement Note: While the job description doesn't specify exact tools, the nature of the role in a large enterprise like JPMorgan Chase suggests proficiency with standard enterprise software for CRM, project management, collaboration, and data analysis. Familiarity with AI/Data platform specific analytics would be a strong plus.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A strong emphasis on understanding and serving the needs of internal business units as "customers" of the Fusion platform.

• Data-Driven Decision Making: Utilizing research and analytics to inform GTM strategies and adoption initiatives.

• Collaboration & Partnership: Working effectively across diverse teams (Product, Engineering, Marketing, Business) to achieve shared goals.

• Innovation & Agility: Embracing new technologies and adapting strategies in a fast-paced environment.

• Accountability & Execution: Driving initiatives to completion and taking ownership of adoption outcomes.

Collaboration Style:

• Consultative and Influential: The role requires building trust and influencing stakeholders without direct authority, acting as a trusted advisor.

• Cross-Functional Integration: Seamless collaboration with product, engineering, marketing, and business unit teams is essential for aligning messaging and execution.

• Strategic Partnership: Working closely with business leaders to understand their challenges and align platform capabilities with their strategic objectives.

• Proactive Communication: Maintaining open lines of communication and providing regular updates on GTM progress and adoption status.

📝 Enhancement Note: The values likely reflect a blend of traditional financial services discipline with the innovative and agile mindset required for adopting advanced AI and data technologies internally. Collaboration is key, given the matrixed environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Skepticism and Resistance to Change: Overcoming inertia and skepticism within business units regarding new AI/Data platforms requires strong influencing skills and compelling value propositions.

• Translating Complex Technology: Effectively communicating the benefits of sophisticated technologies like data mesh, model serving, and agentic AI to non-technical audiences.

• Navigating a Large Organization: Managing a complex stakeholder landscape across a global financial institution with distributed decision-making.

• Driving Sustained Adoption: Moving beyond initial awareness to ensure continued engagement and deep integration of the platform into business unit workflows.

• Measuring Impact: Quantifying the ROI and business impact of platform adoption and GTM initiatives in a way that resonates with senior leadership.

Learning & Development Opportunities:

• Deep Expertise in Enterprise AI/Data Platforms: Gaining in-depth knowledge of cutting-edge technologies and their application in financial services.

• Advanced GTM Strategy & Execution: Honing skills in B2B product marketing, adoption programs, and enterprise change management.

• Executive Relationship Management: Developing strong relationships with senior leaders across various business functions.

• Industry Leadership: Becoming a recognized expert in driving technology adoption within the financial services sector.

• Formal Training: Access to JPMorgan Chase's extensive learning and development resources, including leadership training and industry-specific courses.

📝 Enhancement Note: The challenges are typical for roles focused on driving adoption of new technology platforms within large, established enterprises. Overcoming these requires a strategic, persistent, and highly collaborative approach.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to developing a GTM strategy for a new enterprise AI platform like Fusion. What are the key components, and how would you tailor it for different business units within a large financial institution?"

• "How would you identify and engage key stakeholders across different lines of business to drive adoption of a complex data platform? Walk us through your stakeholder mapping and engagement process."

• "Imagine a business unit is highly skeptical of adopting new AI technologies. What steps would you take to build trust, demonstrate value, and convert them into active users of the Fusion platform?"

• "How do you translate highly technical platform capabilities (e.g., data mesh, agentic AI) into compelling, outcome-based narratives that resonate with both business leaders and technical decision-makers?" Company & Culture Questions:

• "What do you know about JPMorgan Chase and its strategic priorities regarding AI and data? How does the Fusion platform fit into that vision?"

• "How would you adapt your GTM approach to fit within the culture and operational constraints of a large, matrixed financial services organization?"

• "Describe a time you had to influence stakeholders without direct authority. How did you build consensus and achieve your objective?"

• "How do you measure the success of a GTM initiative, particularly for a platform aimed at internal adoption? What metrics would you track for Fusion?" Portfolio Presentation Strategy:

• Structure for Impact: Organize your presentation around key GTM phases: Research & Strategy, Narrative & Messaging, Execution & Engagement, and Measurement & Iteration.

• Quantify Achievements: For each project, clearly state the objective, your role, the actions taken, and the measurable outcomes (e.g., X% increase in adoption, Y new use cases identified, Z business units engaged).

• Focus on Business Translation: Demonstrate your ability to articulate the business value derived from technical capabilities.

• Showcase Stakeholder Influence: Highlight instances where you successfully navigated complex stakeholder environments and drove consensus.

• Tailor to Fusion: If possible, draw parallels between your past experiences and the specific challenges and opportunities of the Fusion AI & Data Platform.

• Be Prepared for Deep Dives: Anticipate questions that require you to elaborate on specific strategies, methodologies, or challenges within your portfolio examples.

📝 Enhancement Note: Preparing for this interview involves understanding the strategic importance of AI/Data platforms, mastering GTM execution, and demonstrating strong influencing and communication skills within a complex enterprise context. A robust portfolio is your primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this Product Strategy GTM & Execution Vice President position:

• Submit your application through the provided Oracle Cloud job portal link.

• Tailor your Resume: Customize your resume to highlight experience in GTM strategy, product marketing, enterprise technology adoption, stakeholder management, and qualitative research. Use keywords from the job description such as "AI & Data Platform," "GTM Strategy," "Product Marketing," "Change Management," and "B2B."

• Prepare Your Portfolio: Curate a selection of your strongest work samples that demonstrate your capabilities in strategy development, narrative crafting, stakeholder engagement, and driving adoption. Focus on quantifiable results and enterprise-level initiatives.

• Research JPMorgan Chase: Understand the company's strategic goals, its position in the financial services industry, and its commitment to technology and AI. Familiarize yourself with the "Fusion organization" and its objectives.

• Practice Interview Responses: Prepare for behavioral and strategic questions by referencing your resume and portfolio. Practice articulating your approach to GTM challenges, stakeholder influence, and translating technical value into business outcomes. Focus on STAR method (Situation, Task, Action, Result) for behavioral questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.