Product Designer (UX/UI, Consumer Mobile & Web Apps) @ food health intelligence company

📍 Job Overview

Job Title: Product Designer (UX/UI, Consumer Mobile & Web Apps)

Company: GreenChoice, PBC

Location: India (preferred) or Remote

Job Type: Part-Time to Full-Time

Category: Product Design / UX/UI Design

Date Posted: 2026-06-05

Experience Level: 5+ years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the end-to-end UX and UI design for GreenChoice's consumer-facing mobile and web applications.

• Drive strategic product improvements by identifying user friction points and translating user research into actionable design solutions.

• Enhance key user experiences, including onboarding, product discovery, food health insights, ingredient education, search, and premium features.

• Collaborate closely with engineering and leadership to ensure accurate implementation and present design rationale for strategic product direction.

• Leverage analytics and user feedback to continuously iterate and optimize product experiences for engagement and impact.

📝 Enhancement Note: This role emphasizes a blend of strategic product thinking and hands-on design execution, focusing on consumer-facing digital products within the health and food tech space. The "impact-motivated, results-driven" phrasing suggests a need for a designer who can clearly articulate the business and user value of their design decisions.

📈 Primary Responsibilities

• Lead the comprehensive UX and UI design strategy for GreenChoice's mobile app and web platforms, ensuring a cohesive and intuitive user journey.

• Conduct in-depth user research, including interviews and usability testing, to uncover user needs, pain points, and behavioral patterns.

• Develop detailed customer journey maps, user flows, personas, wireframes, and interactive prototypes to visualize and iterate on design concepts.

• Design both low-fidelity and high-fidelity user interfaces using Figma, ensuring alignment with brand guidelines and user experience best practices.

• Build and maintain scalable design systems and reusable UI patterns to ensure consistency and efficiency across all product touchpoints.

• Partner effectively with engineering teams throughout the development lifecycle to guarantee accurate design implementation and address technical constraints.

• Present design proposals, including rationale, research findings, and expected outcomes, to cross-functional teams and company leadership.

• Perform competitive analysis of other consumer health and food technology products to identify market opportunities and best practices.

• Implement a continuous improvement cycle by testing designs, analyzing performance data from analytics tools, and incorporating user feedback for iterative enhancements.

• Contribute to the definition of future product features and the overall strategic product roadmap, aligning design initiatives with business objectives.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate autonomously and take ownership of the design process from discovery to delivery, with a strong emphasis on data-driven iteration and strategic product input.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Design, Human-Computer Interaction, or a related field is implied by the experience and portfolio requirements.

Experience: Minimum of 5 years of progressive experience in Product Design, UX Design, and UI Design, with a proven track record of designing successful consumer-facing digital products.

Required Skills:

• 5+ years of comprehensive experience in Product Design, UX Design, and UI Design.

• A robust portfolio showcasing end-to-end product design work, from initial customer discovery to pixel-perfect final designs.

• Demonstrated experience designing successful, engaging consumer-facing web and mobile applications.

• Proficiency in utilizing analytics tools to measure design impact and inform prioritization of improvements.

• Advanced skills in Figma for wireframing, prototyping, and high-fidelity design.

• A deep understanding of core UX principles, information architecture, and interaction design methodologies.

• Excellent written and verbal communication skills in English, with the ability to articulate complex design concepts clearly.

• Proven ability to work independently and thrive in a fast-paced startup environment.

• Strong analytical and problem-solving capabilities, coupled with a strategic product thinking mindset.

• Excellent project management skills to handle multiple design initiatives concurrently. Preferred Skills:

• Experience specifically designing software products for U.S. consumer audiences.

• Background in health, wellness, food, e-commerce, or related software product domains.

• Experience conducting user interviews and leading usability testing sessions to gather qualitative feedback.

• Proven experience in creating and maintaining comprehensive design systems.

• Familiarity with modern AI-assisted design workflows and tools.

• Basic understanding of front-end technologies (e.g., HTML, CSS, JavaScript) and their implications for design implementation.

📝 Enhancement Note: The "Must-Have" requirements emphasize a strong, hands-on design background with tangible results, while "Preferred" skills suggest areas where additional expertise would be highly advantageous for contributing to GreenChoice's specific market and technological landscape.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design case studies that detail the problem, your process, design decisions, and quantifiable outcomes.

• Include examples of user research methodologies employed and how findings influenced design iterations.

• Demonstrate proficiency in creating wireframes, user flows, interactive prototypes, and high-fidelity visual designs, preferably using Figma.

• Highlight your experience with analytics tools and how data informed design improvements and A/B testing.

• Present work that exhibits a strong understanding of information architecture, interaction design, and UI principles for consumer applications. Process Documentation:

• Clearly articulate your design process, from initial problem definition and user research to iteration and final implementation.

• Detail your approach to collaborating with engineering and product management teams.

• Provide examples of how you have contributed to or managed design systems and UI pattern libraries.

• Illustrate your ability to translate complex user needs and business requirements into elegant and effective design solutions.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of the candidate's capabilities. It should not just display final designs but thoroughly explain the "why" and "how" behind them, with a focus on measurable impact and a structured, repeatable design process.

💵 Compensation & Benefits

Salary Range: Given the role's location flexibility (India preferred or Remote) and the experience level (5+ years), a competitive salary range within the operations industry standard is expected. For a senior Product Designer with these requirements, a range of ₹2,000,000 - ₹4,500,000 per annum in India, or $100,000 - $160,000 USD per annum for a remote role based in a major tech hub, is a reasonable estimate, depending on specific skills, portfolio strength, and local market conditions.

Benefits:

• Competitive Compensation: Salary commensurate with experience and location.

• Equity Options: Opportunity to gain ownership in a growing early-stage startup.

• Flexible Working Hours: Adaptable schedules to accommodate personal needs and productivity peaks.

• Remote Work Opportunities: Work from any location, with a preference for candidates in India.

• Mission-Driven Work: Contribute to a company focused on improving public health through food intelligence.

• Collaborative Culture: Be part of a supportive and inclusive team environment.

• Professional Development: Opportunities to grow and impact a mission-oriented company.

Working Hours: The role is advertised as Part-Time to Full-Time, with 40 hours per week being the standard for full-time. Flexible working hours are offered, allowing for adaptation around core collaboration times.

📝 Enhancement Note: The salary estimation is based on industry benchmarks for senior UX/UI Product Designers in tech startups, considering the specified experience level and the potential for remote work. The specific range would be determined by the candidate's location (if remote outside India) and their demonstrated expertise.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health Tech / Food Intelligence / Public Benefit Corporation (PBC). GreenChoice operates at the intersection of technology, health, and food, aiming to make healthier and more sustainable food choices accessible to everyone. As a PBC, it has a legally defined social mission alongside its profit motive.

Company Size: Early-stage startup, likely between 10-50 employees, indicated by the need for individuals to "take ownership" and operate with "minimal day-to-day direction." This size suggests a dynamic, fast-paced environment where individual contributions are highly visible.

Founded: GreenChoice is backed by prominent investors and partners with academic institutions, suggesting a strong foundation and a commitment to evidence-based practices. The company has already guided over 10 million healthier purchases, indicating significant traction and impact.

Team Structure:

• The Product Design team likely operates within a Product or Engineering department, reporting to a Head of Product or Head of Design.

• Collaboration will be close with Product Managers, Engineers, and potentially Data Scientists or Researchers.

• As the primary Product Designer, you will be a key voice in product strategy and development. Methodology:

• Data-Driven Design: Emphasis on using analytics and user feedback for continuous improvement.

• User-Centered Approach: Strong focus on user research, empathy, and solving genuine user problems.

• Agile Development: Likely operates within an agile framework, requiring iterative design and development cycles.

• Impact-Oriented: Driven by the company's mission to improve public health, with design decisions tied to measurable outcomes.

Company Website: https://about.greenchoicenow.com/

📝 Enhancement Note: The company's PBC status and focus on health intelligence suggest a culture that values purpose, scientific rigor, and social impact. The startup environment implies a need for adaptability, initiative, and a willingness to wear multiple hats.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, requiring 5+ years of experience. It's a role with significant autonomy and ownership, where the designer is expected to lead initiatives and influence product strategy, rather than simply executing tasks assigned by senior management.

Reporting Structure: You will likely report to a Head of Product or a similar senior leadership role within the product development team. You will collaborate heavily with engineers and potentially product managers.

Operations Impact: Your contributions will directly shape the user experience of GreenChoice's core consumer products. This impact will be measured by user engagement, conversion rates, user satisfaction, and ultimately, the company's success in guiding healthier food purchases and achieving its public benefit mission. Your design decisions will be critical in driving user adoption, retention, and the overall effectiveness of the platform.

Growth Opportunities:

• Design Leadership: As the company grows, there will be opportunities to build and lead a design team, mentor junior designers, and establish design best practices.

• Product Strategy: Contribute significantly to the product roadmap and strategic direction, potentially moving into a Product Manager or similar strategic role.

• Domain Expertise: Deepen expertise in health tech, food intelligence, and behavior change design, becoming a recognized specialist in the field.

• Impact Amplification: Scale your design impact by improving products used by millions, directly contributing to public health outcomes.

• Skill Expansion: Opportunities to explore emerging technologies like AI in design and contribute to innovative product features.

📝 Enhancement Note: This role offers substantial growth potential for a designer who can demonstrate leadership, strategic thinking, and a strong ability to drive product outcomes in a mission-oriented startup. The "impact-motivated" aspect is key – growth will likely be tied to demonstrable results.

🌐 Work Environment

Office Type: Fully remote, with a preference for candidates based in India. This indicates a distributed team structure that relies on digital collaboration tools and asynchronous communication.

Office Location(s): While remote, a preference for India suggests potential for building a strong regional presence or leveraging talent there. Other remote locations are also considered.

Workspace Context:

• Collaborative Environment: Expect heavy reliance on digital collaboration tools (e.g., Slack, Zoom, Figma comments) for communication and design reviews.

• Tools & Technology: Access to industry-standard design and collaboration software, with Figma being central to the workflow.

• Team Interaction: Regular virtual meetings, design critiques, and cross-functional syncs with product, engineering, and leadership teams. The environment is likely fast-paced and requires proactive communication.

Work Schedule: Flexible working hours are provided, but core collaboration times will likely be established to ensure effective teamwork, especially with a distributed team. The standard full-time expectation is around 40 hours per week.

📝 Enhancement Note: The remote and flexible nature of the work environment requires strong self-discipline, excellent remote communication skills, and the ability to manage one's own time effectively. The preference for India might indicate a desire to build a strong team in that region or leverage specific market insights.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design capabilities.

• Portfolio Presentation & Deep Dive: A session where you present 1-2 key case studies from your portfolio, discussing your process, challenges, and outcomes in detail. Expect questions about your design thinking, problem-solving approach, and how you collaborate.

• Skills Assessment/Design Challenge: Potentially a take-home design challenge or an in-person/virtual exercise to assess your UX/UI skills, problem-solving abilities, and design process in a simulated scenario relevant to GreenChoice's product.

• Team & Culture Fit Interview: Meetings with potential team members (engineers, product managers) to assess collaboration style, communication, and cultural alignment.

• Leadership Interview: A final discussion with senior leadership to assess strategic thinking, product intuition, and alignment with the company's mission and vision.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest, most relevant case studies that showcase end-to-end product design for consumer apps, ideally with measurable results.

• Tell a Story: For each case study, clearly articulate the problem, your role, the process you followed, the rationale behind your design decisions, the challenges you faced, and the impact of your work.

• Show, Don't Just Tell: Use visuals (wireframes, user flows, prototypes, final UI) to support your narrative. Demonstrate your Figma proficiency.

• Highlight Data & Impact: Emphasize how you used analytics and user feedback to drive design decisions and demonstrate the quantifiable outcomes of your work (e.g., increased conversion, reduced friction, improved engagement).

• Address US Consumer Context: If you have experience designing for US audiences, be sure to highlight it.

Challenge Preparation:

• Understand the Product: Familiarize yourself with GreenChoice's mission, target audience, and existing products (mobile app and web).

• Focus on User Problems: Anticipate problems related to food discovery, health insights, onboarding, or healthy eating habits.

• Demonstrate Process: Even in a limited time, show your systematic approach to problem-solving, user research (even if simulated), and ideation.

• Communicate Clearly: Practice articulating your thought process and design rationale concisely.

📝 Enhancement Note: The interview process is designed to evaluate not just design skills but also strategic thinking, collaboration, and cultural fit. A strong, well-presented portfolio that clearly articulates the "why" behind design decisions is paramount, especially for a role with significant ownership.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, prototyping, UI design, and collaboration. Proficiency is a must-have.

• User Research Tools: Such as UserTesting.com, Maze, or similar platforms for conducting remote usability testing and gathering feedback.

• Prototyping Tools: Figma's built-in prototyping capabilities are key, but familiarity with other advanced prototyping tools might be beneficial.

Analytics & Reporting:

• Product Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar to track user behavior, measure feature adoption, and identify areas for design improvement.

• Data Visualization Tools: While not explicitly mentioned, familiarity with how data is presented in dashboards (e.g., Tableau, Looker) could be advantageous for understanding performance metrics.

CRM & Automation:

• While the role is primarily design-focused, understanding how user data flows from front-end interactions into CRM or marketing automation systems can provide valuable context for designing integrated user experiences. Basic familiarity with CRM concepts (e.g., Salesforce, HubSpot) might be helpful. Collaboration & Project Management:

• Slack: For real-time communication and team collaboration.

• Jira/Asana/Trello: For managing design tasks, tracking progress, and collaborating with engineering on development sprints.

• Confluence: For documentation and knowledge sharing.

📝 Enhancement Note: The emphasis on Figma and analytics tools highlights the blend of creative design and data-informed decision-making required for this role. Understanding the broader tech stack, even at a basic level, will enable better collaboration with engineering.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong commitment to the company's mission of improving public health through food intelligence, with design decisions directly contributing to this goal.

• User-Centricity: A deep empathy for users and a dedication to solving their problems through thoughtful, intuitive design.

• Data-Informed: Valuing data and user feedback as critical inputs for design iteration and product improvement.

• Collaboration & Transparency: Open communication, constructive feedback, and a willingness to work together across teams to achieve shared objectives.

• Ownership & Initiative: Empowering individuals to take responsibility for their work, drive projects forward, and proactively identify opportunities.

• Continuous Improvement: A mindset focused on learning, iterating, and constantly seeking ways to enhance both the product and the design process.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be active participants in product strategy and development, working closely with product managers and engineers.

• Feedback Culture: An environment where constructive feedback is welcomed and used for growth, both individually and for the product.

• Agile & Iterative: A workflow that embraces iterative development, with designers providing continuous input and adjustments based on testing and feedback.

• Remote Collaboration: Reliance on digital tools and clear communication protocols to maintain strong working relationships across different locations.

📝 Enhancement Note: The company's PBC status and focus on health intelligence suggest a culture that prioritizes purpose, collaboration, and data-driven decision-making. Expect a team that is passionate about its mission and values the contributions of each member.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating user insights and design best practices into features that also drive business objectives and support the company's mission.

• Rapid Iteration in a Startup Environment: Adapting to fast-paced development cycles and frequently iterating on designs based on new data and feedback.

• Defining and Scaling Design Systems: Creating and maintaining a robust design system that supports rapid product development while ensuring consistency and scalability.

• Remote Collaboration Dynamics: Ensuring effective communication and design alignment within a fully remote, distributed team.

• Measuring Impact: Developing clear metrics and attribution models to demonstrate the ROI of design initiatives in a health-focused product.

Learning & Development Opportunities:

• Deepen Health Tech Expertise: Gain specialized knowledge in nutrition science, public health, behavior change, and food technology.

• Influence Product Strategy: Play a significant role in shaping the future direction of GreenChoice's consumer products.

• Lead Design Initiatives: Take ownership of major design projects and potentially mentor other designers as the team grows.

• Explore Emerging Technologies: Opportunities to work with AI-assisted design tools and explore innovative features for health and wellness products.

• Master Remote Collaboration: Develop advanced skills in asynchronous communication, remote team management, and digital collaboration.

📝 Enhancement Note: This role presents challenges that are typical of a growing startup in a specialized industry, offering significant opportunities for professional growth and impact for a motivated designer.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a product feature from initial concept to final design, focusing on how you incorporate user research and data."

• "How do you prioritize design tasks when faced with multiple competing demands or tight deadlines?"

• "Walk me through a time you had to influence stakeholders (product managers, engineers, leadership) to adopt your design recommendations. What was your strategy?"

• "How would you approach designing an onboarding experience for a new user unfamiliar with health intelligence apps?"

• "What metrics would you track to measure the success of a new product discovery feature?" Company & Culture Questions:

• "What interests you about GreenChoice's mission and our work in food intelligence and public health?"

• "How do you approach working in a fast-paced, early-stage startup environment?"

• "Describe your ideal collaboration style with product managers and engineers."

• "How do you stay updated on trends in UX/UI design, health tech, and consumer apps?"

• "What does 'impact-driven design' mean to you in the context of a Public Benefit Corporation?" Portfolio Presentation Strategy:

• Structure Your Case Studies: Problem -> Your Role -> Process -> Solution -> Results/Impact.

• Quantify Success: Use data and metrics (e.g., conversion rates, engagement increases, task completion times) to demonstrate the impact of your designs.

• Showcase Figma Skills: Be prepared to discuss your use of Figma for wireframing, prototyping, and creating design systems.

• Articulate Rationale: Clearly explain why you made specific design decisions, referencing user research, UX principles, or business goals.

• Be Ready for Questions: Anticipate detailed questions about your process, challenges, and how you would handle specific scenarios related to GreenChoice's product.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design proficiency but also strategic thinking, a user-centric approach, and the ability to drive measurable impact. Be ready to discuss your portfolio in depth and articulate your understanding of GreenChoice's mission.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided careers page link.

• Portfolio Customization: Ensure your portfolio highlights 2-3 of your most relevant end-to-end product design case studies, focusing on consumer mobile/web apps and demonstrating your process from discovery to launch, with a strong emphasis on Figma usage and data-driven outcomes.

• Resume Optimization: Tailor your resume to emphasize your 5+ years of experience in Product, UX, and UI design, using keywords from the job description (e.g., "consumer-facing," "mobile app," "web experience," "Figma," "user research," "analytics"). Quantify achievements wherever possible.

• Prepare Your Presentation: Practice walking through your selected portfolio case studies, clearly articulating your design process, rationale, challenges, and the measurable impact of your work. Be ready to discuss your experience with US consumer audiences.

• Company Research: Thoroughly research GreenChoice, PBC, its mission, its products, and its position in the health tech and food intelligence space. Understand the implications of being a Public Benefit Corporation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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