Product Designer - UX Strategist (Senior/Lead)

📍 Job Overview

Job Title: Product Designer - UX Strategist (Senior/Lead)

Company: GoTymeX

Location: Ho Chi Minh City, Vietnam (with relocation package/initial remote option)

Job Type: FULL_TIME

Category: Product Design / UX Strategy

Date Posted: 2026-05-04

Experience Level: Senior/Lead (5+ years)

Remote Status: Hybrid (with potential for remote work from abroad based on performance)

🚀 Role Summary

• Lead the design of scalable, intuitive, and user-friendly digital features with a strong emphasis on UX journeys and overarching UX strategy.

• Collaborate within a high-performance, multinational design team to deliver award-winning, data-driven product experiences.

• Drive design quality and innovation, ensuring a focus on the larger product picture rather than isolated screens.

• Leverage AI insights to enhance design processes and outcomes, contributing to cutting-edge fintech product development.

• Champion a 'just do it' attitude, finding pragmatic solutions to design and implementation challenges.

📝 Enhancement Note: This role is positioned as Senior/Lead, implying significant autonomy, strategic input, and potential mentorship responsibilities within the design team. The emphasis on UX strategy and the larger product picture, rather than just individual pages, suggests a need for candidates who think holistically about user flows and business objectives. The explicit mention of AI advocacy indicates a forward-thinking approach to design tools and methodologies.

📈 Primary Responsibilities

• Define and execute comprehensive UX strategies that align with GoTymeX's fintech product roadmap and business objectives.

• Design end-to-end user journeys for mobile applications (Android and iOS), ensuring seamless and engaging user experiences.

• Create detailed wireframes, user flows, prototypes, and high-fidelity mockups for new features and product enhancements.

• Conduct user research and leverage data analytics to inform design decisions and validate design concepts.

• Collaborate closely with product managers, engineers, and other stakeholders to translate requirements into effective design solutions.

• Contribute to the evolution of the Design System, ensuring consistency and scalability across all GoTymeX products.

• Participate in design critiques and provide constructive feedback to peers, fostering a culture of continuous improvement.

• Stay abreast of emerging design trends, AI technologies, and fintech innovations to drive design excellence.

• Advocate for user-centered design principles throughout the product development lifecycle.

• Proactively identify opportunities for design optimization and process improvement.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking (UX strategy, user journeys) and hands-on execution (wireframing, prototyping, UI design). The mention of "award-winning products" and the "Design for Asia Award" suggests a high bar for design quality and innovation. The requirement to "sell your vision" but also "adapt" points to a need for strong communication and collaboration skills alongside design expertise.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, user-centered design methodologies, and visual communication is expected, often gained through formal education or equivalent professional experience in design or a related field.

Experience: Minimum of 5 years of professional experience in digital User Experience (UX) and User Interface (UI) design, with a primary focus on mobile platforms (Android and iOS).

Required Skills:

• Proven expertise in UX strategy and designing complex user journeys.

• Demonstrated ability to create detailed wireframes, flow charts, and user prototypes.

• Strong portfolio showcasing successful delivery of beautiful, detail-oriented digital products from concept to final execution.

• Deep understanding of best-practice UX design techniques for mobile platforms (Android, iOS).

• Excellent English communication skills, with the ability to articulate design vision and collaborate effectively with multinational stakeholders.

• Critical thinking and a systematic mindset, with the capacity to focus on the broader product vision.

• A proactive, 'just do it' attitude with a strong drive to get things done.

Preferred Skills:

• Prior experience within the fintech industry.

• Knowledge of UI design principles and aesthetic balance.

• Experience with Design Systems.

• Familiarity with UX Research methodologies.

• Experience working in an Agile development environment.

• Ability to work effectively in a hybrid and remote work setting.

📝 Enhancement Note: The experience requirement of 5+ years firmly places this role at a Senior or Lead level. The emphasis on a "portfolio of beautiful, detail-oriented designs (not conceptual) showcasing the delivery of successful products to the market" is critical; candidates must demonstrate tangible impact and execution capabilities beyond theoretical knowledge. The "AI advocate" requirement suggests a need for candidates who are not only users of AI tools but also understand their strategic application in design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing at least 5 years of professional UX/UI design work, with a significant focus on mobile applications (Android and iOS).

• Demonstrations of end-to-end product design processes, including user journeys, flow charts, wireframes, and interactive prototypes.

• Case studies that highlight successful product launches, detailing the problem, your design process, solutions, and measurable outcomes.

• Evidence of strategic thinking in UX, demonstrating how design decisions contributed to larger business goals within the fintech sector (if applicable).

Process Documentation:

• Showcase your ability to document and articulate design processes, including user research methodologies, wireframing techniques, prototyping tools, and collaboration workflows.

• Examples of how you have used data (user feedback, analytics) to iterate and improve designs.

• Documentation of your contributions to design systems or style guides, demonstrating an understanding of scalability and consistency.

• Examples of how you have integrated AI tools or considerations into your design workflow.

📝 Enhancement Note: The portfolio is a non-negotiable requirement, and it must go beyond conceptual work to demonstrate real-world product delivery. Candidates should be prepared to walk through their process and explain the strategic rationale behind their design choices, emphasizing measurable impact and scalability. The AI aspect should be integrated into process examples where relevant.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior/Lead Product Designers with 5+ years of experience in a high-cost-of-living city like Tokyo, and considering GoTymeX's multinational status and focus on high-performing talent, a competitive annual salary range is estimated between ¥8,000,000 - ¥14,000,000 JPY. This range accounts for the experience level, strategic nature of the role, and potential relocation.

Benefits:

• Competitive salary package, including a 13th-month salary and performance-based bonus.

• Significant career progress advantages and opportunities for advancement.

• Opportunity to work with a talented, high-performance, multinational design team.

• International working environment with an agile culture.

• Hybrid working model offering flexibility between office and remote work.

• Four weeks of remote work per year from any country abroad (performance-dependent).

• Overseas travel opportunities for training and work purposes.

• Robust learning and development opportunities, including paid seminars, conferences, and courses.

• Provision of a company laptop with necessary software, with willingness to purchase new equipment as needed.

• Comprehensive insurance coverage as per Vietnamese labor law, plus premium healthcare for the employee and their family.

• Company-provided meals and a motorbike parking allowance (if applicable).

• Strong emphasis on company ethics and opportunities for self-improvement.

• Competitive relocation package for candidates moving to Ho Chi Minh City.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week, with a hybrid model allowing for flexibility. The ability to work remotely from abroad for up to four weeks per year indicates a results-oriented culture that values output over strict adherence to office presence.

📝 Enhancement Note: The salary estimate is based on research for similar roles in major Asian hubs like Tokyo, adjusted for the stated location of Ho Chi Minh City and the company's multinational context. The extensive benefits package, including remote work abroad and premium healthcare, signifies a commitment to employee well-being and professional development, which is attractive for senior operations and design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fintech and Technology Operations. GoTymeX is the technology and operations division of TymeGroup, developing software for GoTyme Bank, a rapidly expanding digital bank. This positions the company at the intersection of innovative financial technology and robust operational execution.

Company Size: GoTymeX is part of TymeGroup, which has a significant global presence. The Design Team alone comprises 30 professionals, indicating a substantial and well-resourced department within the larger organization. The global distribution of the team suggests a diverse and inclusive work environment.

Founded: TymeGroup has been operational for some time, with GoTyme Bank launching in South Africa and Southeast Asia. This history implies a stable yet growth-oriented company with established processes and a clear vision for expansion, particularly across Asia-Pacific.

Team Structure:

• The Design Team is a large, multidisciplinary group of 30 professionals, encompassing various specializations such as UX designers, UI designers, Design System specialists, Motion designers, Brand designers, UX Researchers, UX Writers, and UX Strategists.

• The reporting structure is not explicitly detailed but implies a collaborative environment with clear leadership within design specializations.

Methodology:

• Data-driven decisions are a core tenet, influencing design choices and product development.

• Quality design is paramount, evidenced by the team's commitment and multiple design awards.

• A collaborative approach through meetings, critiques, and shared work is standard.

• Agile methodologies are likely employed, given the tech industry context and focus on iterative development.

• AI is being integrated into design processes, suggesting a forward-thinking and technologically advanced approach.

Company Website: https://shorturl.at/luR69 (Design Team portfolio link provided)

📝 Enhancement Note: GoTymeX operates within the dynamic fintech sector, requiring a blend of technological innovation and operational excellence. The large, diverse design team suggests a mature product development function with opportunities for specialization and collaboration with experts across various design disciplines. The company's award-winning products and focus on data-driven decisions signal a culture that values high-quality output and continuous improvement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as Senior/Lead Product Designer. This level signifies a high degree of autonomy, strategic influence, and the ability to mentor junior team members. It requires not only advanced design skills but also the capacity to think critically about product strategy, user experience across entire journeys, and the scalability of design solutions.

Reporting Structure: The role reports into the Design Team, which is part of GoTymeX, the technology and operations division. While the direct reporting manager isn't specified, it's likely a Design Lead or Head of Design. Collaboration will be extensive with Product Managers and Engineering leads.

Operations Impact: As a Senior/Lead UX Strategist, the impact is significant. The role directly influences the user experience of GoTyme Bank's products, which are critical for customer acquisition, retention, and satisfaction in the competitive fintech market. Strategic design decisions can directly impact conversion rates, user adoption, and overall product success, contributing to revenue growth and market expansion.

Growth Opportunities:

• Specialization: Deepen expertise in UX strategy, mobile design, or emerging areas like AI-driven design.

• Leadership: Progress into a Design Lead or Managerial role, overseeing a team or a specific product area.

• Cross-functional Mobility: Transition into Product Management or UX Research roles, leveraging a deep understanding of user needs and product strategy.

• Skill Development: Continuous learning through paid seminars, conferences, and courses, focusing on advanced design techniques, AI integration, and leadership skills.

• International Experience: Potential for overseas travel and remote work opportunities, broadening global perspective and professional network.

📝 Enhancement Note: The Senior/Lead designation implies a clear path for career advancement, either through increased leadership responsibilities, specialized expertise, or cross-functional moves within the larger TymeGroup organization. The company's investment in learning and development, coupled with international exposure, provides a strong framework for sustained career growth in the operations and design fields.

🌐 Work Environment

Office Type: GoTymeX operates a hybrid working model, combining in-office collaboration with remote work flexibility. The specific Ho Chi Minh City office is described as providing a workspace context that fosters collaboration and access to necessary tools.

Office Location(s): The primary location for this role is Ho Chi Minh City, Vietnam. A competitive relocation package is offered, indicating the company's commitment to attracting talent globally. The option for initial remote collaboration before relocation is also available.

Workspace Context:

• The Ho Chi Minh City office is designed to support a high-performance, multinational design team, likely featuring modern collaborative spaces.

• Access to necessary operations tools and technology is guaranteed, including the provision of a company laptop with required software.

• There will be ample opportunities for interaction with the operations and design team, fostering knowledge sharing and a cohesive team dynamic.

Work Schedule: A standard full-time schedule, approximately 40 hours per week, is expected. The hybrid model and the allowance for remote work abroad suggest a focus on results and flexibility, accommodating the demands of design processes and data analysis while maintaining work-life balance.

📝 Enhancement Note: The hybrid model and the opportunity to work remotely from abroad are significant draws, indicating a modern, flexible work environment that prioritizes output and employee well-being. The Ho Chi Minh City office likely serves as a hub for collaboration and team building, while remote options cater to global talent and flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess alignment with core requirements and experience level. A shared portfolio is mandatory.

• Technical/Design Interview: In-depth discussion about your portfolio, design process, UX strategy approach, and experience with mobile design (Android/iOS). Expect questions on user journeys, wireframing, and problem-solving.

• Case Study Presentation: Candidates may be asked to present a detailed case study from their portfolio, focusing on a specific product or design challenge, demonstrating their strategic thinking, execution, and impact.

• Cross-functional/Stakeholder Interview: Meeting with Product Managers, Engineers, or other relevant stakeholders to assess collaboration skills, ability to articulate design vision, and cultural fit within a multinational team.

• AI/Strategy Discussion: Conversation focused on your understanding of AI's role in design and your strategic approach to product development.

• Final Interview: Discussion with senior leadership to finalize the decision, potentially covering overall fit, career aspirations, and understanding of GoTymeX's mission.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your UX strategy, mobile design expertise, and ability to deliver successful products. Emphasize the "why" and "how" behind your design decisions.

• Detail Your Process: For each project, clearly outline the problem statement, your role, the design process (user research, wireframing, prototyping, testing), your specific contributions, and the outcomes achieved.

• Highlight Impact: Quantify results whenever possible (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).

• Showcase Attention to Detail: Ensure your portfolio is polished, well-organized, and visually appealing, reflecting your commitment to quality.

• Integrate AI: If applicable, explain how AI tools or concepts were integrated into your process or influenced the outcome.

• Practice Your Narrative: Be prepared to walk through your portfolio concisely and compellingly, answering questions about your design choices and strategic thinking.

Challenge Preparation:

• Prepare to discuss how you would approach designing a new feature for a fintech app, considering user needs, business goals, and technical constraints.

• Be ready to articulate your opinions on design trends, AI in design, and the future of fintech UX.

• Practice explaining complex design concepts and trade-offs clearly and persuasively.

• Research GoTymeX and GoTyme Bank to understand their products, target audience, and market positioning.

📝 Enhancement Note: The emphasis on a portfolio is paramount. Candidates should prepare to present detailed case studies that demonstrate not just design execution but strategic thinking and measurable impact. The interview process is designed to assess a broad range of skills, from technical design proficiency to strategic thinking and cross-functional collaboration, with a specific interest in AI's role in design.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard for collaborative design), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• Wireframing & Flow Charting: Miro, Lucidchart, Whimsical, or integrated tools within Figma/Sketch.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello.

• User Research & Testing: UserTesting.com, Maze, Hotjar, Google Analytics.

Analytics & Reporting:

• Google Analytics

• Mixpanel, Amplitude, or similar product analytics platforms.

CRM & Automation:

• While not directly managed by designers, understanding CRM principles (e.g., Salesforce, HubSpot) and automation workflows is beneficial for context in B2C fintech applications.

• Integration tools knowledge (e.g., Zapier) is a plus for understanding how design impacts connected systems.

📝 Enhancement Note: While the job description doesn't explicitly list tools, the described responsibilities and industry context strongly suggest proficiency in industry-standard design and collaboration tools. Figma is almost certainly a key tool given its prevalence in collaborative, cross-functional design teams. Understanding how design integrates with analytics and potentially CRM systems is crucial for demonstrating a holistic product perspective.

👥 Team Culture & Values

Operations Values:

• Quality Design: A deep commitment to creating beautiful, detail-oriented, and award-winning designs.

• Data-Driven Decisions: Utilizing user feedback and analytics to inform and validate design choices.

• User-Centricity: Prioritizing the needs and experiences of the end-user in all design endeavors.

• Collaboration: Working effectively in a multinational team through meetings, critiques, and shared problem-solving.

• Innovation & Adaptability: Embracing new technologies like AI and being open to changing design directions based on compelling alternatives.

• Execution & Pragmatism: Demonstrating a 'just do it' attitude and finding ways to get things done.

Collaboration Style:

• Multidisciplinary: Designers work closely with UX researchers, UI designers, UX writers, product managers, and engineers.

• Critique-Oriented: Regular design critiques are part of the process, fostering constructive feedback and continuous improvement.

• Global & Remote-Friendly: Comfortable working with team members across different time zones and locations, leveraging digital collaboration tools.

• Visionary yet Adaptable: Encouraging strong opinions and the ability to advocate for design visions, while remaining open to constructive feedback and alternative solutions.

📝 Enhancement Note: The culture emphasizes high standards, collaboration, and a forward-thinking approach. The combination of quality, data, and a 'get it done' attitude suggests a results-oriented environment that still values creative excellence and user advocacy. The multinational aspect means strong communication and cultural awareness are key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation and Scalability: Designing cutting-edge features for a rapidly expanding fintech product while ensuring they are scalable and maintainable.

• Global User Needs: Catering to diverse user needs and cultural nuances across multiple markets within the Asia-Pacific region.

• AI Integration: Effectively incorporating AI into design workflows and product features without compromising user experience or ethical considerations.

• Remote Collaboration: Maintaining seamless collaboration and communication within a distributed, multinational team.

• High Design Standards: Consistently meeting the high bar set by award-winning products and a quality-obsessed design team.

Learning & Development Opportunities:

• Advanced UX Strategy: Opportunities to hone strategic thinking and influence product direction at a senior level.

• Fintech Specialization: Deepen expertise within the specific domain of financial technology design.

• AI in Design: Explore and implement advanced AI tools and methodologies to enhance design processes and outcomes.

• Leadership Skills: Develop mentorship capabilities and potentially transition into team leadership roles.

• Cross-Cultural Collaboration: Gain experience working with diverse teams and understanding global market needs.

• International Exposure: Benefit from overseas travel, remote work opportunities, and participation in global conferences and seminars.

📝 Enhancement Note: The role presents exciting challenges in a fast-paced fintech environment, offering significant opportunities for professional growth. The company's investment in learning and development, coupled with the nature of the role, provides a strong platform for career advancement and skill augmentation in areas like AI and global product strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a comprehensive UX strategy for a complex product. What was your process, and what was the impact?"

• "How do you balance user needs with business objectives and technical constraints in your design process?"

• "Explain your approach to designing for mobile platforms (Android/iOS). What are the key considerations for each?"

• "How have you incorporated AI tools or concepts into your design workflow, and what benefits did it provide?"

Company & Culture Questions:

• "What interests you most about GoTymeX and the fintech industry?"

• "How do you approach collaborating with engineers and product managers in a multinational, hybrid environment?"

• "What does 'quality design' mean to you, and how do you ensure it in your work?"

Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of your career journey and key specializations. For each featured project, clearly state the problem, your role, the solution, and the quantifiable outcomes.

• Narrative: Tell a compelling story for each case study. Focus on your critical thinking, problem-solving process, and strategic decision-making.

• Visuals: Use high-quality mockups, user flows, and prototypes to illustrate your work. Keep slides clean and focused.

• Metrics: Be ready to discuss the metrics that demonstrate the success of your designs. If exact numbers are unavailable, discuss the intended impact and how success would be measured.

• AI Integration: If AI played a role in a project, explain it clearly within the context of your process and the outcomes.

• Conciseness: Practice your presentation to fit within the allotted time, ensuring you cover the most impactful aspects of your work.

📝 Enhancement Note: Prepare to discuss your portfolio in detail, emphasizing strategic thinking, problem-solving, and measurable outcomes. Be ready to articulate your understanding of AI's role in design and how you would contribute to GoTymeX's user-centric, data-driven culture. Demonstrating adaptability and strong communication skills will be key.

📌 Application Steps

To apply for this Product Designer - UX Strategist position:

• Submit your application through the Workable application link provided.

• Portfolio Customization: Ensure your shared portfolio prominently features your most relevant work, focusing on UX strategy, mobile design (Android/iOS), and successful product launches. Tailor the project selection to highlight fintech experience if available.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of experience, highlighting key skills such as UX strategy, user journeys, wireframing, prototyping, and stakeholder communication. Use keywords from the job description.

• Portfolio Walkthrough Practice: Rehearse presenting your portfolio case studies, focusing on explaining your strategic thinking, design process, and measurable impact. Be prepared to discuss your approach to AI in design.

• Company Research: Thoroughly research GoTymeX, GoTyme Bank, and TymeGroup. Understand their mission, products, target audience, and recent achievements. Familiarize yourself with their design awards and company culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.