Product Designer - UX Strategist (Senior/Lead)

📍 Job Overview

Job Title: Product Designer - UX Strategist (Senior/Lead)

Company: GoTymeX

Location: Shanghai, Shanghai, China

Job Type: FULL_TIME

Category: Product Design / UX Strategy

Date Posted: 2026-05-04

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic design of user experiences for innovative fintech products, focusing on mobile platforms (Android, iOS).

• Drive the development of scalable, user-centric features that enhance navigation and usability.

• Collaborate within a high-performing, multinational design team to achieve award-winning quality and design excellence.

• Integrate AI's impact into design processes to foster innovation and efficiency in product development.

📝 Enhancement Note: This role is for a senior/lead Product Designer with a strong emphasis on UX Strategy, indicating a need for someone who can think holistically about user journeys and product scalability beyond individual screens. The mention of AI advocacy suggests a forward-thinking approach to design. The primary location is Shanghai, but relocation assistance and initial remote work are offered.

📈 Primary Responsibilities

• Develop and execute comprehensive UX strategies that align with business objectives and user needs for GoTymeX's fintech products.

• Design intuitive and scalable user journeys, flowcharts, and wireframes for mobile applications (Android and iOS).

• Translate product requirements into elegant, user-friendly interfaces, balancing aesthetic appeal with functional design.

• Conduct design critiques, leverage data-driven insights, and collaborate with UX Researchers, UI Designers, and UX Writers to refine product designs.

• Champion a "just do it" attitude, proactively identifying and implementing solutions to overcome design and development challenges.

• Advocate for the strategic integration of AI within the product design process, focusing on its impact on user workflows and overall product experience.

• Present and articulate design visions to diverse stakeholders, demonstrating strong critical thinking and a systematic mindset.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking and hands-on design execution, typical for a senior/lead role. The emphasis on scalability and a "larger picture" approach suggests a need for experience in complex product ecosystems.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is typically expected for senior roles.

Experience: A minimum of 5 years of professional experience in digital User Experience (UX) and User Interface (UI) design, with a significant focus on mobile platforms (Android, iOS).

Required Skills:

• Proven expertise in UX strategy, user journey mapping, and information architecture.

• Strong proficiency in digital UX/UI design principles and best practices for mobile applications.

• Demonstrated ability to create detailed wireframes, flow charts, and interactive prototypes.

• Excellent English communication skills, with the ability to effectively present ideas and collaborate with multinational stakeholders.

• A strong portfolio showcasing beautiful, detail-oriented designs of successfully launched products, from concept to final execution.

• Critical thinking and a systematic approach to problem-solving and design decision-making.

• A proactive "just do it" attitude and a willingness to find solutions to challenges.

Preferred Skills:

• Prior experience within the fintech industry.

• Knowledge of UI design principles and aesthetic balance.

• Experience with design systems.

• Familiarity with UX research methodologies.

• Experience working in an Agile development environment.

📝 Enhancement Note: The requirement for a portfolio of "beautiful, detail-oriented designs (not conceptual) showcasing the delivery of successful products to the market" is a critical filter. Candidates must prove tangible impact and execution capability. The mention of AI advocacy is a unique differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates the candidate's ability to deliver successful, market-ready products.

• Showcase end-to-end design thinking, from initial concept and user research to final execution and iteration.

• Include detailed case studies of mobile (Android/iOS) product designs, highlighting UX strategy, user journeys, wireframes, prototypes, and final UI outputs.

• Demonstrate a focus on scalability, ease of navigation, and aesthetic balance in product design.

Process Documentation:

• The portfolio should implicitly or explicitly document the candidate's design process, including:

  • Workflow design and optimization phases using tools like flowcharts and journey maps.

  • Implementation and automation methods for design components and user flows.

  • Measurement and performance analysis of design impact through user feedback and data.

📝 Enhancement Note: The portfolio is paramount for this role. It needs to go beyond conceptual work and prove a track record of delivering tangible, high-quality products to market. The emphasis on process within the portfolio is key for assessing strategic depth.

💵 Compensation & Benefits

Salary Range: For a Senior/Lead Product Designer with 5-10 years of experience in a major city like Shanghai, a competitive salary is expected. Based on industry benchmarks in China for tech roles and considering the fintech sector, a typical range could be ¥300,000 - ¥600,000 CNY per year, potentially higher for exceptional candidates. This estimate considers the cost of living in Shanghai and the demand for specialized UX strategy skills.

Benefits:

• Competitive salary package.

• 13th-month salary.

• Performance-based bonus.

• Comprehensive relocation package for candidates moving to Ho Chi Minh City.

• Premium healthcare coverage for the employee and their family.

• Standard insurance as per Vietnamese labor law.

• Allowance for meals.

• Motorbike parking allowance (if applicable).

• Opportunities for overseas travel for training and work purposes.

• Paid seminars, conferences, and courses for continuous learning and internal talent development.

• Four weeks per year of remote work from any country abroad, performance-dependent.

• Provision of a company laptop with necessary software.

• Strong company ethics and opportunities for self-improvement.

Working Hours: Approximately 40 hours per week, with a hybrid working model allowing for a mix of in-office and remote work.

📝 Enhancement Note: The salary estimate is based on general market data for senior design roles in China, particularly within the tech and fintech sectors. It's crucial for candidates to negotiate based on their specific experience and the value they bring. The benefits package is quite generous, especially the international remote work option and healthcare.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology and Operations (Fintech). GoTymeX is the technology and operations arm of TymeGroup, focusing on developing software solutions for GoTyme Bank, which operates in South Africa and Southeast Asia. This industry context implies a fast-paced, innovation-driven environment with a strong emphasis on digital transformation and customer experience.

Company Size: GoTymeX is part of TymeGroup, which operates globally. The Design Team itself comprises 30 professionals, indicating a substantial, well-resourced design function within the larger organization. This size suggests a structure that supports specialization and collaboration.

Founded: While the founding date of GoTymeX isn't specified, Tyme Group has been active in digital banking and payments. This history implies a company with established processes but also a culture of continuous evolution and rapid growth, especially with expansion across Asia-Pacific.

Team Structure:

• The Design Team is comprised of 30 professionals, including specialists in UX design, UI design, Design Systems, Motion design, Brand design, UX Research, UX Writing, and UX Strategy.

• This diverse specialization allows for deep expertise within the team.

• Collaboration is a key aspect, facilitated through meetings, critiques, and a data-driven decision-making process.

Methodology:

• Data-driven decision-making is a core methodology, ensuring that design choices are informed by user behavior and market insights.

• Quality design is paramount, evidenced by the team's award-winning products (Red Dot Award, UX Design Award, Design for Asia Award).

• Agile culture is mentioned, indicating flexible and iterative development processes.

• Collaboration and peer review (critiques) are integral to refining designs and maintaining high standards.

Company Website: https://jobs.workable.com/company/gsKgBjaRMk9PKoh9xkvevJ/jobs-at-gotymex (for company information via Workable)

📝 Enhancement Note: The emphasis on design quality and awards, coupled with a large, specialized, and multinational design team, suggests a company that highly values design as a strategic differentiator. The fintech context implies a need for robust, secure, and user-friendly financial solutions.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior/Lead Product Designer role, signifying a position of significant responsibility. It requires not only strong individual design contributions but also the ability to influence design strategy, mentor junior designers, and contribute to the overall direction of the design team. The role demands a strategic mindset, focusing on the "larger picture" and scalability rather than just individual page design.

Reporting Structure: The role is part of a large Design Team (30 professionals) and will likely report to a Design Lead or Head of Design. Collaboration within the team is emphasized, suggesting a flat or matrixed reporting structure where influence and expertise are key drivers.

Operations Impact: The Product Designer's impact is measured by the success of GoTymeX's fintech products, specifically in terms of user adoption, engagement, satisfaction, and ultimately, business growth for GoTyme Bank. Delivering award-winning, user-friendly, and scalable designs directly contributes to the company's market position and revenue. The integration of AI suggests an ambition to innovate and create competitive advantages.

Growth Opportunities:

• Leadership Development: Potential to grow into a Design Lead, Head of Design, or specialized UX Strategy Lead roles, overseeing larger teams or strategic initiatives.

• Skill Specialization: Opportunity to deepen expertise in specific areas like AI-driven design, complex fintech UX, or design system architecture.

• Cross-functional Exposure: Experience working with product management, engineering, marketing, and business development teams across multiple countries.

• International Experience: The option for remote work from abroad and potential overseas travel provides unique global exposure.

• Continuous Learning: Access to paid seminars, conferences, and courses supports ongoing professional development and staying abreast of industry trends.

📝 Enhancement Note: The "Senior/Lead" title, combined with the strategic responsibilities and the large, specialized team, indicates a significant career advancement opportunity. The emphasis on international work and continuous learning further enhances its appeal for ambitious design professionals.

🌐 Work Environment

Office Type: The company operates a hybrid working model, meaning a blend of in-office and remote work. This approach aims to balance the benefits of in-person collaboration with the flexibility of remote work. The specific office location mentioned is Shanghai, but the role also offers initial remote collaboration and relocation assistance to Ho Chi Minh City.

Office Location(s):

• Primary mentioned location for the role: Shanghai, Shanghai, China.

Workspace Context:

• Collaborative Environment: The Design Team emphasizes collaboration through meetings and critiques, suggesting an open and interactive workspace, whether in-office or virtual.

• Tools & Technology: The company provides a laptop with necessary software, indicating a well-equipped environment for design work.

• Team Interaction: Being part of a large, multinational design team provides ample opportunities for interaction, knowledge sharing, and learning from diverse perspectives. The focus on quality and awards suggests a driven and quality-conscious team dynamic.

Work Schedule: Approximately 40 hours per week, with the flexibility afforded by a hybrid and partially remote work model. This schedule allows for focused work periods, whether at home or in the office, and accommodates global team interactions.

📝 Enhancement Note: The ambiguity between Shanghai and Ho Chi Minh City as the primary location needs clarification. Candidates should confirm their preferred location and the company's primary operational base for this role. The hybrid model and international remote work offer significant flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit an application along with a shared portfolio. Applications without a portfolio will not be considered.

• Initial Screening: Review of portfolio and resume to assess experience, skills, and alignment with role requirements.

• Design Challenge/Case Study: Candidates may be asked to complete a design exercise or present a detailed case study from their portfolio, focusing on their UX strategy, problem-solving approach, and design execution.

• Interviews: Multiple rounds of interviews with members of the Design Team, potentially including Design Leads, UX Researchers, and Product Managers. These will assess technical skills, strategic thinking, cultural fit, and communication abilities.

• Final Interview: Likely with senior leadership to discuss overall fit, strategic vision, and leadership potential.

Portfolio Review Tips:

• Highlight UX Strategy: Clearly articulate the strategic thinking behind your design decisions. Explain the "why" behind your choices, not just the "what."

• Showcase Process: Detail your design process for each case study, including user research, ideation, wireframing, prototyping, and testing. Use flowcharts and journey maps to illustrate complex workflows.

• Demonstrate Impact: Quantify your achievements whenever possible. Use metrics to show how your designs improved user experience, conversion rates, or other key performance indicators.

• Focus on Mobile & Fintech: Prioritize case studies relevant to mobile design (Android/iOS) and, if possible, the fintech industry.

• Visual Quality: Ensure your portfolio is visually appealing, well-organized, and easy to navigate, reflecting your attention to detail.

• AI Integration: If applicable, showcase any projects where you considered or integrated AI into the user experience or design process.

Challenge Preparation:

• Understand the Company: Research GoTymeX, GoTyme Bank, and Tyme Group's mission, products, and market position. Understand their target audience and competitive landscape within fintech.

• Prepare for Strategy Questions: Be ready to discuss your approach to UX strategy, how you identify user needs, and how you translate them into scalable product features.

• Practice Articulating Design Decisions: Be prepared to explain the rationale behind your design choices, especially for mobile and fintech applications, and how they align with business goals.

• Consider AI's Role: Think about how AI can be strategically applied to enhance user experiences in a banking context.

📝 Enhancement Note: The absolute requirement for a portfolio means candidates must invest significant time in curating and presenting their best work. The emphasis on strategy, scalability, and AI integration suggests the company is looking for forward-thinking designers who can contribute at a high level.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop), InVision, Axure RP (or similar for wireframing and prototyping).

• User Journey & Flow Mapping: Miro, Lucidchart, Whimsical, or similar visual collaboration tools.

• Design Systems: Familiarity with creating, maintaining, and utilizing design systems for consistency and scalability.

Analytics & Reporting:

• Basic understanding of how to interpret user analytics data (e.g., from tools like Google Analytics, Mixpanel, Amplitude) to inform design decisions.

• Ability to collaborate with data analysts to understand user behavior metrics.

CRM & Automation: While not directly a design tool, an understanding of how design impacts CRM processes or user onboarding within automated systems would be beneficial.

📝 Enhancement Note: While the job description doesn't explicitly list tools, the responsibilities and industry context point to a standard set of UX/UI design and collaboration tools. Proficiency in Figma is increasingly becoming an industry standard for collaborative design.

👥 Team Culture & Values

Operations Values:

• Quality Design: A commitment to excellence, evidenced by award-winning products. This translates to meticulous attention to detail and a drive for superior user experiences.

• Data-Driven Decisions: Design choices are informed by user behavior and market data, emphasizing a logical and evidence-based approach.

• Collaboration & Teamwork: The multinational design team thrives on shared knowledge, critiques, and collective problem-solving.

• Innovation & Adaptability: An open attitude towards new technologies like AI and a willingness to adapt and change designs based on compelling alternatives.

• Execution & Impact: A "just do it" attitude focused on getting things done and delivering successful products to market.

Collaboration Style:

• Multinational and Diverse: Working with professionals from various backgrounds and cultures, fostering a rich exchange of ideas.

• Critique-Oriented: Regular design critiques are a standard practice, encouraging constructive feedback and continuous improvement.

• Cross-functional: Close collaboration with UX Researchers, UI Designers, UX Writers, Motion Designers, Brand Designers, and potentially product managers and engineers.

• Agile Environment: Adaptable and iterative approach to design and development, allowing for quick responses to feedback and changing requirements.

📝 Enhancement Note: The culture appears to be high-performance, quality-focused, and collaborative, with a strong emphasis on continuous improvement and leveraging data. The international aspect suggests an inclusive and globally-minded team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing UX Strategy with UI Execution: Effectively translating high-level strategies into detailed, user-friendly interfaces for complex fintech products.

• Integrating AI Strategically: Understanding where and how AI can genuinely enhance user experience without being a mere buzzword, and effectively designing for it.

• Working in a Multinational, Hybrid Environment: Ensuring seamless communication, collaboration, and design consistency across different time zones, cultures, and work arrangements.

• Delivering on High Expectations: Meeting the company's commitment to award-winning design quality in a fast-paced fintech sector.

• Navigating Ambiguity: Clarifying location specifics (Shanghai vs. Ho Chi Minh City) and understanding the nuances of the hybrid work model.

Learning & Development Opportunities:

• Advanced UX Strategy: Deepen expertise in strategic product design, user journey optimization, and long-term product vision.

• Fintech Design Mastery: Gain specialized knowledge in designing for financial services, including security, trust, and regulatory considerations.

• AI in Design: Explore cutting-edge applications of AI in UX/UI and product development.

• Leadership Skills: Develop skills in mentoring, team leadership, and influencing design direction.

• International Exposure: Gain experience working in a global team and potentially experiencing different work cultures through remote work options.

📝 Enhancement Note: The challenges are typical for a senior role in a rapidly evolving tech company, particularly in fintech. The growth opportunities are significant, offering a clear path for career advancement and skill diversification.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a comprehensive UX strategy for a complex product. What was your process, and what was the outcome?" (Focus on user research, business alignment, and measurable impact.)

• "How do you approach designing for scalability in mobile applications, especially for a growing fintech company?" (Discuss modular design, flexible frameworks, and future-proofing.)

• "How do you see AI impacting the future of fintech UX? Provide an example of how you would strategically integrate AI into a banking app." (Demonstrate forward-thinking and practical application.)

Company & Culture Questions:

• "What do you know about GoTymeX and GoTyme Bank? What excites you about our mission?" (Research the company's products, values, and market position. Show genuine interest.)

• "How do you approach collaboration within a large, multinational, hybrid design team?" (Emphasize communication, empathy, and leveraging diverse perspectives.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Begin with an overview of your career and design philosophy.

Then, select 2-3 key case studies that best represent your UX strategy, mobile design, and problem-solving abilities.

• Tell a Story for Each Case Study: For each project, clearly outline:

  • The Problem: What was the user or business challenge?
  • Your Role & Process: What was your specific contribution, and what steps did you take (research, ideation, design, testing)?
  • The Solution: Present your design work (wireframes, flows, UI mockups, prototypes).
  • The Impact: Quantify the results with data and metrics. What was the outcome?

• Highlight Strategic Thinking: Explicitly connect your design decisions to the overall UX strategy and business objectives.

• Address AI and Scalability: If relevant, weave in how you considered AI or scalability in your projects.

• Be Prepared for Q&A: Anticipate questions about your design choices, challenges faced, and alternative approaches.

📝 Enhancement Note: Preparation should focus on demonstrating strategic depth, a robust design process, tangible results, and an understanding of modern design challenges like AI integration and scalability in a fintech context.

📌 Application Steps

To apply for this Product Designer - UX Strategist position:

• Submit your application through the provided link on Workable.

• Crucially, ensure your application is accompanied by a shared portfolio. Applications without a portfolio will not be considered.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your UX strategy, mobile design (Android/iOS), and product delivery capabilities. Focus on projects with clear problem statements, detailed process descriptions, and measurable impact.

• Optimize Your Resume: Tailor your resume to highlight your 5+ years of experience in digital UX/UI design, your expertise in user journeys, wireframing, prototyping, and any fintech industry experience. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio case studies, clearly articulating the problem, your strategic approach, your design process, and the quantifiable results. Be ready to discuss your perspective on AI in design.

• Research GoTymeX: Familiarize yourself with GoTyme Bank's offerings, their expansion plans, and Tyme Group's overall mission to understand their context and tailor your responses to their specific needs and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.