Product Designer Senior

📍 Job Overview

Job Title: Product Designer Senior

Company: Experian (Serasa Experian)

Location: São Paulo, São Paulo, Brazil

Job Type: Full-time

Category: Product Design & User Experience

Date Posted: 2026-06-10

Experience Level: Senior (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Elevate the visual and functional quality of digital products through meticulous craft and pixel-perfect attention to detail.

• Drive product innovation by questioning assumptions, conducting user research, and iterating on solutions based on data and metrics.

• Design intuitive, creative, and user-friendly interfaces that solve real problems for millions of Brazilian users.

• Collaborate with cross-functional teams to bring innovative solutions to life, from concept to implementation.

• Leverage AI tools within the creative process to build experiments and Minimum Viable Products (MVPs).

📝 Enhancement Note: This role is specifically for a Senior Product Designer, implying a need for strong leadership in design thinking, execution, and influencing product strategy. The emphasis on "craft," "pixel perfect," and "elevating quality" points to a highly detail-oriented and quality-driven design environment, common in established tech companies like Experian. The mention of AI tools and fintech experience highlights a forward-thinking approach and industry-specific knowledge requirement.

📈 Primary Responsibilities

• Dedicate oneself to the craft, visual refinement, and quality of deliverables, demonstrating high proactivity and commitment to product evolution.

• Design user-friendly, creative, and intuitive interfaces with meticulous attention to detail and visual excellence.

• Conduct user research and testing to understand user needs, behaviors, and interactions, translating insights into design improvements.

• Continuously pursue excellence by identifying problems, testing hypotheses, and discovering opportunities that drive experience enhancements.

• Collaborate closely with interdisciplinary teams (Product Managers, Engineers, Researchers) to build innovative solutions.

• Develop prototypes, conduct experiments, and perform usability tests to gain insights with agility and efficiency.

• Ground design decisions in data, experience metrics, and research findings, advocating for a data-driven design approach.

• Document the design process clearly, transparently, and accessibly, ensuring knowledge sharing and maintainability.

• Utilize AI tools for creative exploration, experiment design, and the development of AI-powered MVPs.

📝 Enhancement Note: The responsibilities clearly emphasize a blend of core Product Design skills (UI/UX, research, prototyping) with a strong focus on quality, data, and emerging technologies like AI. The senior level suggests an expectation to not just execute but also to lead, mentor, and influence design direction and methodology within the team.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Advertising, or a related field.

Experience: Solid experience as a Product Designer, particularly within consulting firms and financial services companies.

Required Skills:

• Visual Design & UI Design: Proven expertise in creating aesthetically pleasing and highly functional user interfaces.

• Product Design: Comprehensive understanding of the product development lifecycle and the role of design within it.

• User Research & Testing: Ability to plan, conduct, and analyze user research and usability testing to inform design decisions.

• Prototyping & Experimentation: Skill in creating interactive prototypes and designing experiments to validate design concepts.

• Data-Driven Design: Capacity to leverage data and metrics to guide design choices and measure impact.

• AI Tools in Design: Experience using AI tools for creative ideation, experiment design, and MVP development.

• Branding: Understanding of branding principles and how to apply them consistently in digital products.

• Attention to Detail: A meticulous approach to design execution, aiming for "pixel perfect" standards.

• Collaboration: Proven ability to work effectively within cross-functional teams.

Preferred Skills:

• Fintech Experience: Prior experience working within fintech companies is a strong advantage.

• Interaction Design: Deeper understanding of how users interact with digital products and designing for seamless flows.

• Storytelling: Ability to articulate design rationale and product vision compellingly.

📝 Enhancement Note: The required skills are a blend of foundational design competencies and specialized knowledge, particularly in AI and the financial sector. The "passion for craft" and "pixel perfect" requirement points to a high standard of execution. The preferred fintech experience suggests the company operates in a competitive, fast-paced financial technology landscape.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Excellence: Showcase a portfolio demonstrating exceptional visual design quality, attention to detail, and "pixel perfect" execution.

• Problem-Solving Case Studies: Include detailed case studies that clearly articulate a design problem, the user research and ideation process, design solutions, and measurable outcomes.

• AI Integration Examples: Feature projects where AI tools were utilized in the design process, highlighting the creative application and impact on experiments or MVPs.

• Data-Informed Design: Demonstrate how data, user metrics, and research findings informed design decisions and led to tangible improvements in user experience.

• Financial Services Context: If possible, include examples of work within the financial services or fintech industry to showcase relevant domain experience.

Process Documentation:

• Workflow Clarity: Portfolio entries should clearly document the design workflow, from initial concept and research to final implementation and iteration.

• Iterative Design: Highlight how designs were iterated upon based on feedback, testing, and evolving requirements.

• Collaboration Evidence: Provide evidence of successful collaboration with product managers, engineers, and other stakeholders within the design process.

📝 Enhancement Note: For a Senior Product Designer role, the portfolio is critical. It needs to go beyond just showcasing aesthetics; it must demonstrate strategic thinking, a robust design process, user-centricity, data literacy, and the ability to integrate new technologies like AI effectively. Case studies are paramount for illustrating impact and problem-solving capabilities.

💵 Compensation & Benefits

Salary Range: Based on the requirements for a Senior Product Designer with 5-10 years of experience in São Paulo, Brazil, the estimated annual salary range is R$120,000 to R$180,000 (Brazilian Reais). This estimate considers the cost of living in São Paulo, industry benchmarks for senior design roles in tech/fintech, and Experian's standing as a large, established multinational corporation.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans.

• Retirement Savings Plan: Contribution to a pension or retirement fund.

• Life Insurance: Financial protection for employees and their families.

• Paid Time Off: Generous vacation days, public holidays, and personal leave.

• Professional Development: Opportunities for training, workshops, certifications, and attending industry conferences.

• Hybrid Work Model: Flexibility to balance on-site collaboration with remote work.

• Employee Assistance Program: Support for mental, financial, and personal well-being.

• Potential Performance Bonuses: Based on individual and company performance.

Working Hours: Full-time, typically around 40 hours per week, with flexibility expected to accommodate project deadlines and team collaboration needs.

📝 Enhancement Note: Salary estimation is based on market research for senior design roles in São Paulo, considering the tech and financial services sectors. Benefits are standard for a large, multinational company like Experian, with a focus on employee well-being and professional growth, crucial for attracting and retaining senior talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Datatech / Financial Services / Credit Information. Serasa Experian is a leader in data intelligence solutions for risk analysis, credit, authentication, and fraud prevention. This industry is highly data-driven, regulated, and focused on trust and security.

Company Size: Large enterprise, with 22,000 employees operating in 32 countries, and over 4,000 in Brazil. This implies a structured environment with established processes, but also opportunities for impact within specific product teams.

Founded: Experian was founded in 1996 (Experian Group Limited). Serasa was founded in Brazil in 1968. This long history suggests stability, deep market knowledge, and a significant established customer base.

Team Structure:

• The Product Designer will likely be part of a larger Technology or Product department.

• They will report into a Design Lead or Product Manager, with matrixed reporting to a Design Manager.

• Close collaboration is expected with Product Managers, Engineers, Researchers, and potentially Marketing and Data Science teams.

• The team likely operates within agile methodologies, emphasizing iterative development and cross-functional teamwork. Methodology:

• Data-Driven Decision Making: Emphasis on using data, metrics, and user research to inform all design and product decisions.

• Agile & Lean Principles: Iterative development, rapid prototyping, and continuous feedback loops are likely core to the team's process.

• Human-Centered Design: A strong focus on understanding and solving real user problems.

• Innovation & Experimentation: Encouragement to explore new technologies (like AI) and test hypotheses to drive product improvements.

Company Website: https://www.experian.com/ / https://www.serasaexperian.com.br/

📝 Enhancement Note: Experian's position as a "Datatech" leader in Brazil (Serasa Experian) implies a culture that values data, technology, and innovation, especially within the sensitive financial sector. The company's global presence and strong brand recognition suggest a professional, results-oriented environment that also prioritizes employee well-being and development, as evidenced by their certifications.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level indicates significant autonomy, a track record of successfully delivering complex design projects, and the ability to influence product strategy and design direction. It often involves mentoring junior designers and contributing to the evolution of design processes.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager or Head of Design, and work closely with Product Managers and Engineering leads. They are expected to be a key contributor within their product squad or team.

Operations Impact: The role's impact is directly tied to enhancing the user experience of Experian's digital products, which are critical for millions of Brazilians interacting with credit, authentication, and fraud prevention services. Improved design leads to increased user adoption, satisfaction, trust, and ultimately, business growth and risk mitigation.

Growth Opportunities:

• Leadership Development: Potential to move into Lead Product Designer, Design Manager, or specialized UX roles.

• Skill Specialization: Deepen expertise in areas like AI-driven design, user research methodologies, or specific product domains within Experian.

• Cross-Functional Mobility: Opportunities to work on diverse product lines or contribute to strategic initiatives across different business units.

• Mentorship Programs: Formal and informal opportunities to mentor junior designers and learn from senior leaders.

• Continuous Learning: Access to internal training, external conferences, and certifications to stay at the forefront of design and technology trends.

📝 Enhancement Note: The "Senior" title implies a clear career progression path. Growth opportunities will likely involve taking on more complex projects, leading design initiatives, and potentially moving into management or specialized expert roles within the large Experian organization.

🌐 Work Environment

Office Type: Hybrid work model, balancing remote flexibility with in-office collaboration. The São Paulo office is located at Av. das Nações Unidas, 14.401, a prominent business address.

Office Location(s): São Paulo, Brazil is the primary location. Experian operates globally, so inter-office collaboration might occur, but this role is based in São Paulo.

Workspace Context:

• Collaborative Spaces: The office environment is designed to foster collaboration, likely featuring meeting rooms, brainstorming areas, and open-plan workspaces conducive to team interaction.

• Technology Stack: Access to industry-standard design tools, collaboration platforms, and potentially specialized hardware for prototyping or testing.

• Team Interaction: Regular opportunities for face-to-face interaction with colleagues, fostering strong working relationships and efficient problem-solving.

• Focus Time: The hybrid model allows for dedicated time for focused individual work at home, balancing it with collaborative sessions in the office.

Work Schedule: Full-time, with a hybrid arrangement allowing for flexibility. Core working hours will likely be established to ensure team availability for meetings and collaboration, with potential for adjustments based on project needs.

📝 Enhancement Note: The hybrid nature of the role suggests a modern work environment that values both focused individual contribution and collaborative synergy. The São Paulo office location is in a major business hub, implying a professional and accessible workplace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruiter call to assess basic qualifications, cultural fit, and interest.

• Portfolio Presentation: Candidates will be asked to present their portfolio, detailing specific projects, design process, problem-solving approach, and outcomes. Expect detailed questions about their role and contributions.

• Design Challenge/Case Study: A practical exercise, possibly involving a take-home assignment or an on-site/virtual workshop, to assess design thinking, problem-solving skills, and execution under realistic conditions.

• Cross-functional Interviews: Meetings with Product Managers, Engineers, and potentially other designers to evaluate collaboration skills, technical understanding, and alignment with team dynamics.

• Hiring Manager Interview: Final discussion with the hiring manager to assess overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects that showcase your senior-level capabilities.

• Tell a Story: For each project, clearly articulate the problem, your specific role and contributions, your design process (research, ideation, iteration), the solutions you developed, and the measurable impact (qualitative and quantitative).

• Highlight AI & Data: Explicitly showcase how you've used AI tools and data/metrics to inform and validate your design decisions.

• Demonstrate Craft: Present high-fidelity mockups, interactive prototypes, and explain the rationale behind your visual and interaction design choices.

• Be Ready for Deep Dives: Anticipate detailed questions about your decision-making process, challenges faced, and how you collaborated with others.

Challenge Preparation:

• Understand the Context: If given a take-home challenge, thoroughly research Experian, Serasa Experian, and the fintech/datatech industry to frame your solution.

• Prioritize: Focus on demonstrating a clear, user-centered problem-solving process and a well-reasoned solution, rather than trying to deliver a fully polished product in a short time.

• Articulate Your Process: Be prepared to walk through your thought process, assumptions, and design choices clearly and concisely.

📝 Enhancement Note: The interview process is designed to thoroughly assess a candidate's design skills, strategic thinking, collaborative abilities, and fit within Experian's data-driven and innovative culture. The portfolio and design challenge are critical components for demonstrating senior-level capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• Collaboration & Communication: Slack, Microsoft Teams, Jira, Confluence.

• User Research & Testing: UserTesting.com, Maze, Hotjar, Google Analytics, or similar platforms for qualitative and quantitative user data.

• AI Tools: Specific AI platforms or integrated AI features within design tools for ideation, content generation, or workflow automation.

Analytics & Reporting:

• Google Analytics, Amplitude, Mixpanel for product analytics and user behavior tracking.

• Tableau, Power BI, or internal dashboards for visualizing key performance indicators (KPIs) and design impact. CRM & Automation:

• While not a direct tool for designers, understanding CRM (e.g., Salesforce) and marketing automation platforms can provide context for user journeys and data flow within the organization.

• Integration Tools: Awareness of how design impacts systems integrated via APIs or other middleware.

📝 Enhancement Note: Proficiency in industry-standard design and prototyping tools like Figma is essential. Experience with user research platforms and data analytics tools is critical for a data-driven design role. Specific familiarity with AI tools used in creative workflows is a key differentiator for this position.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: Decisions are grounded in data and insights, with a drive to innovate and leverage new technologies like AI to solve complex problems.

• User Centricity: A deep commitment to understanding user needs and creating solutions that genuinely improve their lives, particularly in sensitive financial contexts.

• Excellence & Craftsmanship: A high standard for quality in all deliverables, with a focus on meticulous execution and visual polish.

• Collaboration & Transparency: Open communication, teamwork across disciplines, and clear documentation of processes and decisions.

• Integrity & Trust: Given the nature of financial services, a strong emphasis on ethical practices, security, and building trust with users.

Collaboration Style:

• Cross-Functional Synergy: Designers work closely with Product Managers, Engineers, and Researchers, contributing to a shared understanding of product goals and user needs.

• Constructive Feedback: An environment where feedback is openly shared and received, fostering continuous improvement for both individuals and products.

• Agile Teamwork: Designers are integrated into agile squads, participating in ceremonies and contributing actively to sprint planning and execution.

• Knowledge Sharing: Encouragement to share learnings, best practices, and insights across teams to elevate the overall design capability within the organization.

📝 Enhancement Note: Experian's culture likely blends the professionalism and rigor of a large financial institution with the agility and innovation expected of a "Datatech" company. The emphasis on data, user needs, and quality suggests a results-oriented yet human-centered environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Regulation: Navigating the complexities of the regulated financial industry while pushing the boundaries of design and technology (e.g., AI integration).

• Scale and Complexity: Designing for a large user base with diverse needs and ensuring consistent quality across a broad product portfolio.

• Data Integration: Effectively translating complex data sets and analytics into intuitive and actionable user experiences.

• Rapid Technological Advancements: Staying ahead of the curve with new design tools, methodologies, and emerging technologies like AI.

Learning & Development Opportunities:

• Advanced Design Methodologies: Deepen expertise in areas like service design, design systems, and advanced user research techniques.

• AI in Design Specialization: Gain hands-on experience and potentially become an internal expert in leveraging AI for product design.

• Fintech/Datatech Domain Expertise: Develop a deeper understanding of the financial services landscape and its unique design challenges.

• Leadership and Mentorship: Opportunities to lead design initiatives, mentor junior team members, and contribute to the growth of the design function.

• Industry Exposure: Access to industry conferences, webinars, and internal training programs to foster continuous learning.

📝 Enhancement Note: The challenges are inherent to working in a leading-edge, regulated industry. The growth opportunities are substantial, offering paths for both technical specialization and leadership development within a global organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to influence stakeholders with a design decision that was met with resistance. How did you approach it, and what was the outcome?" (Focus on data, user research, and clear communication).

• "How do you approach integrating AI tools into your design process? Walk us through a hypothetical scenario where AI could enhance a user's journey on one of our platforms." (Demonstrate understanding of AI's practical application in design).

• "Imagine you're tasked with redesigning a critical user flow for Serasa Experian. What would be your first steps, and how would you ensure the new design is both intuitive and compliant with regulations?" (Showcase structured problem-solving and awareness of industry constraints). Company & Culture Questions:

• "What interests you most about Experian and the work we do in the Brazilian market?" (Research Serasa Experian's mission, values, and recent initiatives).

• "How do you see your design philosophy aligning with our emphasis on data-driven decision-making and user-centricity?" (Connect your experience to their stated values).

• "Describe your ideal collaboration dynamic with Product Managers and Engineers. How do you ensure a shared vision and efficient execution?" (Highlight your teamwork and communication skills). Portfolio Presentation Strategy:

• Structure is Key: Use a consistent structure for each case study: Problem, Your Role, Process (Research, Ideation, Design, Testing), Solution, Impact/Outcome.

• Visual Storytelling: Let your visuals (mockups, prototypes, user flows) speak, but be prepared to articulate the "why" behind every decision.

• Quantify Impact: Whenever possible, use metrics (e.g., conversion rates, task completion times, user satisfaction scores) to demonstrate the success of your designs.

• Be Honest About Challenges: Discuss obstacles you faced and how you overcame them; this shows resilience and problem-solving skills.

• Engage Your Audience: Make it a conversation, not a monologue. Ask clarifying questions and be receptive to feedback.

📝 Enhancement Note: Preparation should focus on demonstrating senior-level strategic thinking, a robust and adaptable design process, a strong understanding of user needs, and the ability to integrate new technologies like AI within a regulated industry context.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Curate Your Portfolio: Select 3-5 of your most impactful projects, ensuring they highlight your senior-level capabilities, visual design excellence, and experience with data-driven design and AI tools.

• Tailor Your Resume: Emphasize your years of experience, specific skills in Visual/UI Design, Product Design, User Research, Prototyping, and any relevant fintech or financial services background. Use keywords from the job description.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on articulating the problem, your process, your specific contributions, and the measurable outcomes. Be ready to discuss your experience with AI tools.

• Research Experian/Serasa Experian: Understand the company's mission, products, values, and their role in the Brazilian market. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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