Product Designer - Salt Lake City, Utah Location

📍 Job Overview

Job Title: Product Designer

Company: iGo (InspectionGo)

Location: Salt Lake City, UT/Hybrid

Job Type: Full-Time

Category: Product Design / GTM Operations

Date Posted: May 18, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive product initiatives from initial concept and user research through to shipped solutions, emphasizing a hands-on builder approach.

• Collaborate directly with the VP of User Experience to define and execute product strategy, focusing on user-centric design and AI-assisted development.

• Contribute to and maintain a cohesive design system (Haven) for a consumer-facing platform, ensuring consistency and scalability.

• Utilize data analytics and user feedback to inform design decisions and measure the impact of shipped features.

• Bridge the gap between design and delivery by prototyping and building functional features using AI-powered development tools.

📝 Enhancement Note: While the role is titled "Product Designer," the emphasis on "building," "shipping functional work," and using "AI-assisted development tools" positions this role at the intersection of design and GTM operations, specifically in the product delivery and optimization aspects. This hybrid nature is crucial for operations-minded candidates to understand.

📈 Primary Responsibilities

• Own the entire product development lifecycle for assigned initiatives, from problem definition and user research to design, prototyping, building, and post-launch measurement.

• Conduct qualitative and quantitative user research to deeply understand user needs, pain points, and behaviors, translating these insights into actionable design strategies.

• Design intuitive user flows, clear interfaces, and engaging interactions that foster trust and usability for homebuyers navigating post-inspection processes.

• Develop functional prototypes and production-ready features leveraging AI-assisted development tools (e.g., Claude Code, Cursor, Lovable) to accelerate delivery cycles.

• Partner closely with the VP of UX, engineering teams, and cross-functional business stakeholders to align on product vision, strategy, and roadmap.

• Actively contribute to and uphold the Haven design system, ensuring visual and interactive consistency across all consumer touchpoints.

• Implement data-driven decision-making processes, using analytics to track feature performance, identify areas for improvement, and demonstrate ROI.

• Articulate design rationale clearly and persuasively to diverse audiences, incorporating feedback constructively and maintaining an iterative design approach.

📝 Enhancement Note: The responsibilities emphasize a full-stack design approach, integrating development and data analysis. This suggests the need for candidates who can not only conceptualize but also execute and measure, a crucial skill set for operations roles focused on efficiency and impact.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 2–5 years of dedicated product design experience, with a proven track record of shipping digital products that have been used by real customers.

Required Skills:

• Product Design: Comprehensive experience in user-centered design principles, from ideation to final implementation.

• User Research Fluency: Demonstrated ability to conduct user interviews, synthesize findings, and translate insights into design solutions.

• Prototyping & Building: Proven experience using AI coding tools, no-code platforms, or front-end development (HTML, CSS, JavaScript) to bring designs to life beyond static mockups.

• Systems Thinking: Capacity to understand and design for complex systems, anticipating how different components and user journeys interact.

• User Flow & Interface Design: Expertise in creating clear, logical user flows and visually appealing, functional user interfaces.

• Interaction Design: Skill in designing intuitive and engaging user interactions that enhance usability.

• Data-Informed Decision Making: Ability to leverage user data and analytics to guide design choices and measure product success.

• Cross-functional Collaboration: Strong communication and interpersonal skills to effectively partner with engineering, product management, and business stakeholders.

• Design System Contribution: Experience working with and contributing to design systems, understanding component-based design and design tokens.

• Comfort with Ambiguity: Ability to structure and navigate loosely defined problems, defining a clear path forward.

Preferred Skills:

• Experience with AI-assisted development tools such as Claude Code, Cursor, Lovable, v0, or Bolt.

• Working knowledge of modern front-end development frameworks like React.

• Experience designing consumer-facing products (B2C or B2B2C).

• Familiarity with design system implementation details, including Figma component libraries and Tailwind CSS.

• Background in industries such as home services, real estate, insurance, or fintech.

• Adaptability and comfort working in a fast-paced, small-team startup environment.

📝 Enhancement Note: The "Builder mindset" and specific mention of AI-assisted development tools are critical differentiators. Candidates should highlight projects where they’ve moved beyond traditional design tools to actively build or contribute to code, demonstrating an operations-like efficiency and delivery focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product initiatives, detailing the problem, research methodology, design process, and final shipped solution.

• Include examples of how user research directly informed design decisions and led to measurable outcomes.

• Demonstrate your ability to prototype and build functional elements, ideally using AI-assisted tools or front-end code.

• Highlight your approach to systems thinking, showing how you maintain coherence and scalability across product experiences.

Process Documentation:

• Clearly articulate your research process, from participant recruitment to synthesis and insight generation.

• Document your design process, including wireframing, prototyping, iteration, and collaboration with engineering.

• Illustrate how you use data and analytics to inform design iterations and measure feature performance.

• Provide examples of how you have contributed to or utilized design systems to ensure consistency and efficiency.

📝 Enhancement Note: The portfolio is paramount. Candidates must present not just polished UI mockups but a narrative of their entire design and build process, emphasizing efficiency and measurable impact, aligning with operational excellence.

💵 Compensation & Benefits

Salary Range: Given the experience level (2-5 years), location (Salt Lake City, UT), and the hybrid nature of the role, a competitive salary range for a Product Designer with a builder mindset would typically fall between $90,000 and $130,000 annually. This estimate is based on industry benchmarks for mid-level designers in tech hubs, adjusted for the specific skill set including AI-assisted development.

Benefits:

• Direct Collaboration With Design Leadership: Opportunity to work closely with and learn from senior design leaders, with minimal management layers.

• Product Ownership: Real ownership of product initiatives from conception to delivery, moving beyond task-based assignments.

• AI-Forward Tooling: Access to and investment in cutting-edge AI tools to enhance design and development productivity.

• Impactful Work: The chance to shape a product that directly addresses significant user pain points during a critical life transition.

• Comprehensive health, dental, and vision insurance.

• Paid time off (PTO) and holidays.

• Potential for stock options or equity in a growing startup.

• Professional development stipends and opportunities for continuous learning.

Working Hours: Standard full-time hours, typically around 40 hours per week, with flexibility offered due to the hybrid work arrangement. The emphasis on efficiency and building suggests a focus on output rather than strict adherence to time.

📝 Enhancement Note: Salary is estimated based on industry data for similar roles in Salt Lake City, considering the unique "builder" requirement which may command a premium. Benefits highlight key aspects mentioned in the job description, emphasizing growth and influence.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on the Real Estate and Home Services sectors, with a B2C2C (Business-to-Consumer-to-Consumer) approach through their platform, Haven. The company operates within the PropTech (Property Technology) and Consumer Support ecosystems.

Company Size: iGo is a startup, likely operating with a lean team. This implies a fast-paced environment where individual contributions have a significant impact, and roles often require wearing multiple hats.

Founded: The company is focused on building out its "Haven" product, suggesting it is in a growth or scaling phase, likely founded within the last 5-10 years to be developing such a specialized support system.

Team Structure:

• The Product Designer reports directly to the VP of User Experience, indicating a flat hierarchy within the design function.

• Close collaboration is expected with engineering and cross-functional business stakeholders, highlighting a GTM-aligned, integrated team structure.

Methodology:

• Data-Driven Design: A core methodology involving the use of data to inform design decisions and measure outcomes.

• User-Centricity: Focus on understanding and addressing real user needs through research and empathy.

• Agile Development & Delivery: Emphasis on rapid iteration, prototyping, and shipping functional work, likely using agile principles.

• AI-Augmented Workflows: Integration of AI tools to enhance productivity and efficiency in both design and development processes.

Company Website: https://igo-official.com/

📝 Enhancement Note: The startup environment and focus on a specific, high-stress consumer transition (home buying) create a unique culture. Operations professionals will find value in the emphasis on efficiency, data, and direct impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer (2-5 years experience) with a strong emphasis on the "builder" aspect. It offers a unique opportunity to blend traditional UX/UI design with hands-on development and product ownership, bridging the gap often seen between design and GTM execution.

Reporting Structure: The designer reports directly to the VP of User Experience. This provides high visibility and direct mentorship opportunities, allowing for rapid skill development and influence on product strategy.

Operations Impact: The role has a direct impact on the core product offering (Haven) and its adoption by homebuyers. By improving the user experience and streamlining the post-inspection process, this role contributes significantly to customer satisfaction, retention, and potentially, revenue growth through a better-navigated customer journey. The "builder" aspect further amplifies this impact by enabling faster feature deployment and iteration.

Growth Opportunities:

• Deepen Design & Development Skills: Opportunities to become an expert in AI-assisted development tools and front-end implementation, becoming a hybrid designer-developer.

• Product Strategy Influence: Direct involvement in shaping product strategy alongside leadership, moving from execution to strategic contribution.

• Leadership Potential: As the company grows, there's potential to lead design initiatives, mentor junior designers, or specialize in areas like design systems or user research.

• Industry Expertise: Develop specialized knowledge in the PropTech, home services, and consumer support sectors.

📝 Enhancement Note: The "builder" aspect is a significant differentiator for career growth, offering a path beyond traditional design roles into more integrated product development and GTM functions.

🌐 Work Environment

Office Type: Hybrid work model, combining remote work flexibility with in-office collaboration. This suggests a modern approach to workplace structure, balancing individual focus time with team synergy.

Office Location(s): Salt Lake City, UT (84111). The hybrid nature means designers will likely be expected in the office for specific meetings, workshops, or team events, with the exact frequency to be determined.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest intentional efforts to foster team connection and idea exchange during in-office days.

• AI-Forward Tooling: Expect access to and encouragement to use advanced AI tools for design and development, streamlining workflows and enhancing capabilities.

• Direct Interaction: Opportunities for frequent interaction with leadership (VP of UX) and cross-functional partners, fostering a dynamic and communicative work environment.

Work Schedule: Full-time, approximately 40 hours per week. The hybrid arrangement and focus on outcomes rather than strict hours offer a degree of flexibility, allowing designers to manage their time effectively for deep work and collaborative sessions.

📝 Enhancement Note: The hybrid model and emphasis on AI tools indicate a forward-thinking work environment that values both autonomy and team cohesion, crucial for attracting talent in today's competitive landscape.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Discussion: A deep dive into your portfolio with the VP of UX. Be prepared to walk through 2-3 end-to-end projects, focusing on your problem-solving process, research methodologies, design decisions, and specifically, how you leveraged building/coding to bring your designs to life.

• Skills Assessment/Challenge: Potentially a design exercise or a coding challenge related to AI-assisted development or front-end implementation to assess practical skills.

• Cross-functional Interviews: Meetings with engineering and/or business stakeholders to evaluate collaboration style and strategic thinking.

• Final Interview: Likely with senior leadership to discuss overall fit, vision, and long-term potential.

Portfolio Review Tips:

• Storytelling: Frame each project as a narrative – the problem, your approach, the challenges, your solutions (both design and build), and the measured results.

• "Builder" Focus: Explicitly highlight instances where you used AI tools, code, or no-code platforms. Show code snippets, prototypes built with code, or explain the technical constraints and solutions.

• Process Over Polish: While polished UI is good, emphasize your thought process, research insights, and iterative design decisions. Show your work in progress.

• Quantify Impact: Wherever possible, use metrics and data to demonstrate the success of your designs and builds (e.g., conversion rate improvements, user satisfaction scores, task completion times).

• Company Alignment: Tailor your presentation to iGo's mission and the Haven product; show you understand their market and user base.

Challenge Preparation:

• AI Tool Familiarity: Brush up on AI coding assistants (Claude Code, Cursor, etc.) and understand their capabilities and limitations. Be ready to discuss how you'd use them effectively.

• Front-end Fundamentals: Review HTML, CSS, and basic JavaScript/React concepts if you have them. Understand how designs translate to code.

• Problem-Solving: Practice breaking down complex, ambiguous problems into manageable steps, just as you would in a design and build process.

• Communication: Prepare to articulate your thought process clearly, concisely, and persuasively, especially when discussing technical aspects or trade-offs.

📝 Enhancement Note: The interview process heavily emphasizes the "builder" aspect. Candidates must be prepared to demonstrate practical coding or AI-assisted development skills, not just theoretical design knowledge.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (expected for design system and UI/UX design)

• AI-Assisted Development: Claude Code, Cursor, Lovable, v0, Bolt (candidates should demonstrate familiarity or willingness to learn)

• Front-end Development: HTML, CSS, JavaScript, React (working knowledge is a plus)

Analytics & Reporting:

• Tools for tracking user behavior and feature performance (specifics not mentioned, but expect standard web analytics platforms like Google Analytics, Amplitude, Mixpanel, etc.)

CRM & Automation:

• While not directly a CRM role, understanding how user data flows from design/product into CRM or marketing automation systems is beneficial.

• Experience with integration concepts for connecting design tools or prototypes to backend systems.

📝 Enhancement Note: Proficiency in Figma is standard, but the emphasis on AI-assisted development tools is a key differentiator. Candidates should highlight any experience with these emerging technologies.

👥 Team Culture & Values

Operations Values:

• Build & Deliver: A strong emphasis on creating tangible, functional products and shipping them efficiently.

• User Advocacy: Deep commitment to understanding and serving the needs of homebuyers.

• Data-Driven Approach: Decisions are guided by evidence, analytics, and user feedback.

• Efficiency & Innovation: Embracing new technologies like AI to streamline processes and enhance capabilities.

• Collaboration & Transparency: Open communication and teamwork across disciplines, with direct access to leadership.

Collaboration Style:

• Cross-functional Integration: Designers work closely with engineering and business teams, ensuring alignment and shared ownership.

• Iterative Feedback Loops: A culture of continuous feedback and iteration on designs and developed features.

• Knowledge Sharing: Encouragement of sharing learnings, best practices, and insights, especially regarding new tools and methodologies.

📝 Enhancement Note: The company values a proactive, results-oriented culture that leverages modern tools and collaborative practices to achieve its mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Design and Development: Successfully integrating AI-assisted development or front-end coding into the design workflow to deliver functional features efficiently.

• Navigating Ambiguity: Taking loosely defined problems in a startup environment and structuring a clear path forward for design and development.

• Rapid Iteration: Adapting quickly to changing user needs and market dynamics in a fast-paced startup environment.

• Scalability: Designing and building components and systems that can scale effectively as the Haven platform grows.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in cutting-edge AI-assisted design and development tools.

• Full-Stack Design Acumen: Developing a robust understanding of front-end development principles and implementation.

• Product Strategy Involvement: Gaining experience in shaping product vision and roadmap alongside senior leadership.

• Industry Specialization: Deepening knowledge in the PropTech and consumer support sectors.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly in mastering new technologies and taking on broader product responsibilities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took a product initiative from initial problem definition through to a shipped solution. What was your process, and what role did building/coding play?"

• "How do you approach user research to uncover real needs, and how do you translate those findings into design and development priorities?"

• "Walk us through a complex UI you designed. How did you ensure it was simple, clear, and trustworthy for the user?"

• "Tell us about your experience with AI-assisted development tools. What are their strengths and weaknesses, and how would you leverage them at iGo?"

Company & Culture Questions:

• "Why are you interested in iGo and the Haven product specifically?"

• "How do you handle ambiguity in a product development context?"

• "Describe your ideal collaboration with engineering and product management."

• "What does 'systems thinking' mean to you in the context of product design?"

Portfolio Presentation Strategy:

• Demo Focus: For projects involving building, consider a live demo or a video walkthrough of the functional prototype/feature.

• Process Visualization: Use diagrams or flowcharts to illustrate your research and design process, highlighting key decision points.

• "Builder" Evidence: Clearly label sections of your portfolio that showcase your coding or AI-tooling contributions. Be ready to discuss the technical challenges and solutions.

• Conciseness: Focus on the most impactful projects that demonstrate the required skills, especially the builder mindset. Aim for 2-3 strong case studies.

• Q&A Readiness: Anticipate questions about your design choices, trade-offs you made, and how you measured success.

📝 Enhancement Note: Prepare to showcase your ability to not just design but also build, and to articulate how these integrated skills drive efficiency and product success.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the iGo careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating end-to-end ownership, user research, and specifically, your experience with AI-assisted development or front-end coding. Showcase the "builder" aspect prominently.

• Resume Optimization: Ensure your resume clearly articulates your 2-5 years of product design experience, emphasizing skills in user research, prototyping, systems thinking, and any relevant technical proficiencies (HTML, CSS, JavaScript, AI tools). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process and building contributions. Prepare specific examples for behavioral questions and be ready to discuss your approach to problem-solving in a startup environment. Rehearse your portfolio walkthrough.

• Company Research: Understand iGo's mission, the Haven product, and their target market (homebuyers). Familiarize yourself with their values and the hybrid work environment they offer.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.