Product Designer, Owned Channels

📍 Job Overview

Job Title: Product Designer, Owned Channels

Company: Avaron AB

Location: Stockholm, Stockholm, Sweden

Job Type: Full-time

Category: Product Design / GTM Operations Support

Date Posted: 2026-09-01

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and refine customer-facing communication experiences across owned channels like email and push notifications, focusing on enhancing engagement and relevance.

• Develop and implement scalable UI patterns, templates, and components to support personalization, campaign execution, and maintain consistent brand experiences across all communication touchpoints.

• Collaborate closely with cross-functional teams including CRM, Marketing, Loyalty, Product, and Engineering to translate customer insights and business objectives into effective, user-centric communication journeys.

• Drive the full design process from discovery and concept development through prototyping, validation, and final delivery of new communication features and lifecycle initiatives.

• Utilize qualitative and quantitative insights to inform design decisions and measure the impact of communication strategies, contributing directly to customer value and business goals.

📝 Enhancement Note: While the title is "Product Designer," the responsibilities heavily lean into the operational execution of Go-To-Market (GTM) strategies through owned channels. This role requires a strong understanding of how design directly impacts campaign effectiveness, customer lifecycle management, and CRM integration, making it a hybrid role with significant GTM operations implications. The emphasis on "owned channels" and "communication journeys" indicates a need for a designer who can think operationally about message delivery, personalization at scale, and the technical constraints of marketing automation platforms.

📈 Primary Responsibilities

• Design and iterate on user interfaces and user experiences for email, push notifications, and other owned digital communication channels, ensuring brand consistency and optimal engagement.

• Create and maintain a library of scalable UI patterns, templates, and reusable components to streamline campaign creation and personalization efforts for marketing and CRM teams.

• Partner with Product Managers, Marketing, CRM specialists, and Engineers to understand business requirements, customer needs, and technical feasibility for communication initiatives.

• Conduct user research, usability testing, and data analysis to gather insights that inform design decisions and validate the effectiveness of communication strategies.

• Translate complex business goals and customer journeys into intuitive and actionable design concepts that drive desired customer behaviors and support GTM objectives.

• Champion a user-centered design approach within a cross-functional product environment, advocating for customer needs while balancing business objectives and technical constraints.

• Contribute to the strategic direction of owned channel communications by identifying opportunities for innovation and improvement through design.

• Ensure seamless integration of design elements with backend systems and marketing automation platforms to enable effective personalization and campaign deployment.

📝 Enhancement Note: The responsibilities highlight a deep integration with GTM functions. The role requires not just aesthetic design but also an understanding of how design directly supports marketing automation, CRM strategies, and lifecycle marketing campaigns. The emphasis on "scalable patterns" and "templates" suggests a need for design thinking that supports operational efficiency for the marketing and CRM teams.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field, or equivalent practical experience.

Experience: 2-5 years of proven experience in product design, UI design, or UX design, with a focus on digital communication channels.

Required Skills:

• Product Design & UI Craft: Demonstrated ability to create compelling and user-friendly digital interfaces, with a strong portfolio showcasing high-quality digital experiences.

• Communication Channel Design: Specific experience designing for email, push notifications, SMS, or other direct customer communication platforms.

• Design Tools Proficiency: Expertise in industry-standard design and prototyping tools such as Figma, Sketch, Adobe Creative Suite, InVision, or similar.

• Design Systems & Component-Based Design: Experience in building, maintaining, or utilizing design systems and component libraries for scalable and consistent design application.

• Customer Journey Mapping: Solid understanding of customer lifecycles, user segmentation, and how to design for different stages of the customer journey.

• Personalization & Lifecycle Marketing: Knowledge of principles and best practices for personalizing content and designing effective lifecycle marketing campaigns.

• Cross-functional Collaboration: Proven ability to work effectively with Product, Engineering, Marketing, and CRM teams, facilitating discussions and aligning stakeholders.

• User-Centered Design Principles: Deep understanding and application of user research methodologies, usability testing, and incorporating user feedback into design iterations.

• Problem-Solving & Strategic Thinking: Ability to translate business goals and customer needs into design solutions that drive engagement and achieve objectives.

• Language Proficiency: Fluent in both Swedish and English (written and spoken).

Preferred Skills:

• Experience with CRM platforms (e.g., Salesforce, HubSpot, Adobe Experience Cloud) and marketing automation tools (e.g., Marketo, Braze, Iterable).

• Familiarity with A/B testing methodologies and data analysis for design optimization.

• Experience in designing for loyalty programs or customer retention initiatives.

• Understanding of accessibility standards (WCAG) in digital design.

• Experience working in a consulting environment or with multiple client projects.

📝 Enhancement Note: The preferred skills highlight a direct alignment with operational marketing technology. Experience with specific CRM and marketing automation platforms is highly valuable for this role, as it suggests the candidate can hit the ground running and understand the operational constraints and opportunities within these systems.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of case studies demonstrating your product design and UI design process for digital communication experiences, specifically highlighting work on email, push notifications, or similar owned channels.

• Evidence of your ability to translate business goals and customer needs into tangible design solutions that drive engagement and measurable outcomes.

• Examples of how you have created or utilized design systems, scalable UI patterns, and reusable components to ensure consistency and efficiency in design delivery.

• Prototypes or interactive demonstrations showcasing your skills in concept development, user flow design, and delivering polished user experiences.

• Projects that illustrate your collaboration with cross-functional teams (Product, Engineering, Marketing) and how you’ve navigated stakeholder feedback. Process Documentation:

• Showcase your approach to user research, concept development, prototyping, validation, and delivery phases of the design process.

• Include examples of how you’ve used qualitative and quantitative insights to inform your design decisions and measure the impact of your work.

• Detail your methodology for creating scalable design solutions that support personalization and campaign execution, demonstrating an understanding of operational workflows.

• Provide examples of how you’ve contributed to improving customer journeys and engagement through thoughtful design interventions.

📝 Enhancement Note: For a role with strong GTM operations implications, the portfolio should not only showcase design quality but also demonstrate an understanding of how designs are implemented and their operational impact. Case studies that include metrics on engagement, conversion, or campaign efficiency improvements directly tied to design decisions will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Product Designer with 2-5 years of experience in Stockholm, Sweden, the estimated salary range is SEK 45,000 - SEK 65,000 per month. This is an estimate and may vary based on specific experience, skills, and qualifications.

Benefits:

• Permanent Employment: Secure, full-time employment with Avaron AB, offering stability and long-term career prospects.

• Occupational Pension: Comprehensive pension plan contributing to long-term financial security.

• Wellness Allowance: An annual allowance of SEK 5,000 to support health and well-being initiatives, promoting a balanced lifestyle.

• Consultant Manager Support: Access to a dedicated consultant manager for career development, support, and guidance throughout your assignments.

• Varied Assignments: Opportunity to work with diverse clients and projects, fostering continuous learning and professional growth.

Working Hours: Standard full-time working hours, typically 40 hours per week, with potential for some flexibility depending on project needs and client engagements.

📝 Enhancement Note: The salary estimate is based on average mid-level designer salaries in Stockholm, considering the company's consultancy model which often offers competitive compensation. The benefits are directly from the job description and tailored to highlight their relevance to operations professionals seeking stability and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consulting (Tech, IT, Industry, Project Management, Business Support). Avaron AB operates within the human resources and staffing sector, specializing in providing skilled professionals to various client companies.

Company Size: Avaron AB has a significant presence, likely employing a substantial number of consultants, though specific numbers are not provided. This size implies a structured organization with established processes for consultant management and client engagement.

Founded: Founded in 2002, Avaron AB has over two decades of experience in the Swedish market, indicating a stable and established company with a strong reputation and deep understanding of consultant placement.

Team Structure:

• Consultant Base: You will be part of a large pool of skilled consultants specializing in diverse fields, including tech, IT, project management, and business support.

• Client Assignments: Your primary "team" will be the cross-functional product team at the client company where you are assigned, working closely with their CRM, Marketing, Loyalty, Product, and Engineering departments.

• Consultant Manager: You will have a dedicated consultant manager at Avaron AB who provides support, career development, and administrative oversight.

Methodology:

• Client-Centric Approach: Avaron focuses on matching specialist consultants to client needs, ensuring high-quality service and project success.

• Consultant Development: Emphasis on individual consultant development through ongoing support and diverse assignments.

• Agile & Cross-functional Collaboration: The client teams you join will likely operate using agile methodologies, requiring close collaboration and iterative design processes.

Company Website: https://jobs.avaron.se

📝 Enhancement Note: The company's model as a consultancy means the "team" context is dual: a supportive Avaron HR/management structure and the client's project team. This role's focus on "owned channels" suggests the client is likely a company with significant customer engagement through digital means, possibly in e-commerce, SaaS, or a similar B2C or B2B sector where CRM and marketing automation are critical.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, requiring 2-5 years of experience. It offers a blend of hands-on design craft and strategic influence within a specific product area (owned communication channels). It's an opportunity to deepen expertise in a specialized area of GTM operations support.

Reporting Structure: You will report to a Consultant Manager at Avaron AB for career development and HR matters. On client assignments, you will work within the client's product team, likely reporting to a Product Lead, Design Lead, or Marketing Manager, depending on the specific client's structure.

Operations Impact: As a Product Designer focused on owned channels, your work will directly impact key GTM metrics such as customer engagement, conversion rates, customer lifetime value (CLV), and campaign ROI. By optimizing communication experiences, you will contribute to more effective customer acquisition, retention, and loyalty strategies.

Growth Opportunities:

• Specialization: Develop deep expertise in designing for communication channels, CRM integration, and personalization at scale, becoming a go-to expert in this niche.

• Strategic Influence: Gain experience influencing the strategic direction of customer communication for various clients, moving beyond execution to strategic input.

• Cross-functional Leadership: Hone skills in collaborating with and influencing diverse teams (Marketing, Product, Engineering), potentially leading design initiatives within client projects.

• Consulting Acumen: Develop strong client management, project scoping, and adaptability skills inherent in a consulting role.

• Portfolio Expansion: Build a robust portfolio showcasing successful GTM-focused design projects across different industries and client types.

📝 Enhancement Note: The growth path here is about becoming a specialized GTM design strategist. The consulting model offers exposure to various business challenges, accelerating learning and adaptability, which are key for operations-adjacent roles.

🌐 Work Environment

Office Type: This role is primarily on-site at the client's office. Avaron AB acts as an employer of record, placing consultants at client sites. The client's office environment will vary, but will likely be a modern, collaborative workspace typical of tech or marketing-focused companies in Stockholm.

Office Location(s): Centralplan 15, Stockholm, 111 20, Sweden. This is a central Stockholm location, accessible via public transport.

Workspace Context:

• Client Team Collaboration: You will be embedded within a cross-functional product team at the client's site, fostering close collaboration with CRM, Marketing, Product, and Engineering colleagues.

• Tools & Technology: Expect access to the client's standard design software (e.g., Figma), collaboration tools (e.g., Slack, Jira), and marketing technology stack.

• Creative & Strategic Atmosphere: The environment will likely be dynamic, fast-paced, and focused on achieving business objectives through customer engagement and communication strategies.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected, with the possibility of occasional overtime depending on project deadlines and client needs. The emphasis is on delivering results within the assigned project scope.

📝 Enhancement Note: The "on-site" nature is crucial. Candidates should be prepared for a traditional office environment within the client's premises, which can offer benefits like direct collaboration and immersion but less flexibility than remote roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with an Avaron AB recruiter to assess basic qualifications, cultural fit, and interest in the role and consulting model.

• Portfolio Review & Design Challenge: A session with a hiring manager or design lead at the client company. This will likely involve a deep dive into your portfolio, focusing on your process, strategic thinking, and specific examples relevant to owned channels and CRM integration. A design challenge, either pre-assignment or during the interview, may be given to assess your problem-solving skills and design execution.

• Cross-functional Interview: An interview with key stakeholders from the client's Marketing, CRM, or Product teams to evaluate your collaboration style, understanding of business objectives, and ability to work within a cross-functional setting.

• Final Interview/Offer: A concluding discussion with Avaron AB and/or the client to finalize details and extend an offer.

Portfolio Review Tips:

• Focus on GTM Impact: Curate projects that clearly demonstrate how your design work influenced key metrics like engagement, conversion, retention, or campaign performance. Quantify results wherever possible.

• Highlight Process & Strategy: For each project, clearly articulate your design process, the problem you were solving, your strategic approach, and the rationale behind your design decisions, especially concerning personalization and lifecycle marketing.

• Showcase Collaboration: Include examples or discuss how you effectively collaborated with Marketing, CRM, or Product teams, demonstrating your ability to translate their needs into effective designs.

• Demonstrate Tool Proficiency: Be ready to discuss your proficiency with Figma and other relevant design/prototyping tools, and how you leverage design systems.

• Tailor to "Owned Channels": Prioritize projects that specifically address email, push notifications, or other direct customer communication, showcasing your understanding of these unique design challenges.

Challenge Preparation:

• Understand the Context: If given a design challenge, ensure you fully grasp the business goals, target audience, and constraints related to owned communication channels.

• Emphasize Process: Walk through your design process systematically, from understanding the brief to ideation, prototyping, and potential validation.

• Focus on Scalability & Personalization: For this role, demonstrate how your solutions can scale and support personalization efforts.

• Articulate Trade-offs: Be prepared to discuss design trade-offs and how you balance user needs with business objectives and technical feasibility.

📝 Enhancement Note: The interview process will likely involve multiple stages with both Avaron AB and the client company. The portfolio review is critical, so candidates should meticulously prepare case studies that highlight their impact on GTM operations through design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for design, prototyping, and collaboration. Proficiency in its advanced features, including component libraries and auto layout, is essential.

• Prototyping Tools: Experience with Figma's prototyping capabilities or other tools like InVision, Principle, or Adobe XD for creating interactive mockups.

• Design Systems: Familiarity with building, contributing to, or utilizing established design systems for consistent application across various communication touchpoints.

Analytics & Reporting:

• Analytics Platforms: While not a primary analytics role, understanding how to interpret data from platforms like Google Analytics, Mixpanel, Amplitude, or client-specific CRM/marketing automation dashboards is beneficial for informing design decisions and measuring impact.

• A/B Testing Tools: Familiarity with A/B testing frameworks and tools used for optimizing email campaigns, push notifications, or other communication elements.

CRM & Automation:

• CRM Platforms: Experience or familiarity with major CRM systems such as Salesforce, HubSpot, Microsoft Dynamics, or Adobe Experience Cloud is highly advantageous, as designs often need to integrate with these systems.

• Marketing Automation Platforms: Knowledge of platforms like Braze, Iterable, Marketo, Mailchimp, or similar tools used for executing email and push notification campaigns.

• Collaboration Tools: Proficiency in project management and communication tools like Jira, Asana, Trello, Slack, and Microsoft Teams for cross-functional collaboration.

📝 Enhancement Note: The technology stack emphasizes tools critical for GTM operations and digital marketing execution. A candidate's ability to navigate and design within the constraints and opportunities of these platforms will be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A strong focus on understanding and serving the customer's needs to create relevant and valuable communication experiences.

• Efficiency & Scalability: A drive to create design solutions that are not only effective but also scalable and efficient for marketing and CRM teams to implement.

• Collaboration & Communication: Valuing open communication, teamwork, and the ability to work effectively across diverse functional teams to achieve shared goals.

• Data-Informed Decisions: A commitment to using insights from data and user research to guide design choices and measure impact.

• Continuous Improvement: A mindset geared towards iterating, learning, and consistently enhancing communication strategies and user experiences.

Collaboration Style:

• Cross-functional Integration: Encouraging close working relationships with Product Managers, Engineers, CRM specialists, and Marketing teams to ensure alignment and cohesive execution of communication strategies.

• Feedback-Driven: A culture that embraces constructive feedback to refine designs and improve outcomes, fostering a collaborative design process.

• Proactive Communication: Maintaining clear and consistent communication channels to keep all stakeholders informed of design progress, challenges, and decisions.

• Agile Adaptability: Ability to adapt to evolving project requirements and priorities within a fast-paced, agile client environment.

📝 Enhancement Note: The values and collaboration style reflect a typical modern tech/marketing environment, emphasizing teamwork, data, and customer focus. For a consultant, integrating seamlessly into the client's team culture and values is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Clients/Projects: As a consultant, managing time and priorities across different client assignments while maintaining high-quality output can be challenging.

• Navigating Diverse Stakeholder Needs: Effectively understanding and aligning the varied objectives of Marketing, CRM, Product, and Engineering teams requires strong communication and negotiation skills.

• Designing for Technical Constraints: Working within the limitations of email clients, push notification platforms, and CRM systems requires creative problem-solving and a deep understanding of technical feasibility.

• Measuring Design Impact: Quantifying the direct impact of design on communication effectiveness and GTM metrics can be complex and requires robust data tracking and analysis.

• Adapting to New Environments: Quickly understanding and integrating into new client company cultures, processes, and technology stacks.

Learning & Development Opportunities:

• Deepening GTM Design Expertise: Gaining specialized knowledge in designing for customer acquisition, retention, and lifecycle marketing through hands-on experience.

• Exposure to Diverse Industries: Working with a variety of clients provides broad exposure to different business models and customer engagement strategies.

• Advanced Tool Proficiency: Opportunities to master advanced features of design tools, design systems, and potentially explore new technologies relevant to communication design.

• Strategic Influence Development: Growing from executing design tasks to contributing strategically to client communication roadmaps and GTM strategies.

• Networking: Building a professional network through Avaron AB and the various client companies you engage with.

📝 Enhancement Note: The challenges and growth opportunities are framed around the unique aspects of a consulting role and the specialized nature of GTM operations support through design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a communication journey (email, push, etc.) that significantly improved customer engagement or conversion. What was your process, and how did you measure success?" (Focus on quantifiable results and process.)

• "How would you approach designing a scalable component for personalized product recommendations within an email template? What considerations would you have for both the user experience and the marketing team's implementation?" (Assess understanding of personalization, scalability, and operational efficiency.)

• "Imagine a client wants to launch a new lifecycle marketing campaign. How would you collaborate with their CRM and Marketing teams to ensure the design effectively supports their goals and technical capabilities?" (Evaluate collaboration, strategic thinking, and GTM integration.) Company & Culture Questions:

• "What interests you about working as a consultant with Avaron AB, and what are your expectations for client assignments?" (Gauge understanding of the consulting model and career aspirations.)

• "How do you stay updated on best practices in email design, push notifications, and customer communication trends?" (Assess continuous learning and industry awareness.)

• "Describe a situation where you had to balance conflicting requirements from different stakeholders (e.g., Marketing vs. Product). How did you resolve it?" (Evaluate conflict resolution and stakeholder management skills.) Portfolio Presentation Strategy:

• Tell a Story: For each case study, craft a narrative that clearly outlines the problem, your strategic approach, your design process, the solution, and the measurable impact.

• Quantify Results: Whenever possible, present metrics that demonstrate the success of your designs (e.g., increased open rates, click-through rates, conversion rates, reduced churn).

• Showcase Process & Collaboration: Clearly explain your design process and highlight how you collaborated with cross-functional teams, especially Marketing and CRM.

• Focus on Relevance: Prioritize projects that are most relevant to owned channels, personalization, and customer journeys.

• Be Prepared for Technical Questions: Be ready to discuss the technical constraints you encountered and how you navigated them within platforms like CRMs or marketing automation tools.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also an understanding of GTM operations, CRM, marketing automation, and the impact of design on business objectives. Quantifiable results are key.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on jobs.avaron.se.

• Tailor Your Resume: Highlight experience with product design, UI design, email/push notification design, CRM/marketing automation platforms, and cross-functional collaboration. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your experience with owned channels, personalization, and GTM impact. Ensure clear articulation of process, strategy, and results.

• Prepare Your Narrative: Practice discussing your portfolio projects, focusing on how your design decisions drove business outcomes and how you collaborated with operational teams. Be ready to discuss your experience with Figma and design systems.

• Research Avaron AB and the Consulting Model: Understand Avaron's business and the benefits/challenges of consulting to articulate your motivations and fit. Research typical client profiles to anticipate the work environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---