Product Designer (Mid-Senior)

📍 Job Overview

Job Title: Product Designer (Mid-Senior)

Company: SINGU

Location: Cracow, Malopolska, Poland

Job Type: FULL_TIME

Category: Product Design / UX Design

Date Posted: 2026-05-25

Experience Level: Mid-Senior (5-10 years)

Remote Status: Hybrid (with potential for remote within Poland)

🚀 Role Summary

• Drive end-to-end UX ownership for a B2B SaaS platform focused on real estate operations management, emphasizing user-centric solutions.

• Collaborate closely with cross-functional product teams (Product Managers, Tech Leads, Engineers) to translate user insights and business needs into intuitive and efficient product experiences.

• Enhance core product features and critical user flows to improve usability, clarity, and efficiency within the SINGU application.

• Contribute to the evolution and maintenance of the SINGU design system, ensuring consistency, scalability, and accessibility across the platform.

• Leverage qualitative and quantitative data, including user research, usability testing, and product metrics, to inform design decisions and measure impact.

📝 Enhancement Note: The role is for a Product Designer with a strong focus on B2B SaaS and complex, data-heavy interfaces within the real estate technology sector. The emphasis on "end-to-end UX ownership" and "improving core product experiences" suggests a role that requires strategic thinking and a deep understanding of user workflows, not just visual design. The mention of a "Product-led company" and "product-led growth" implies a need for designers who can contribute to business objectives through design.

📈 Primary Responsibilities

• Conduct thorough user research, including interviews and usability testing, to deeply understand user needs, pain points, and workflows within commercial real estate operations.

• Frame design problems effectively, translating complex user requirements and business objectives into clear design briefs and solutions.

• Develop high-fidelity wireframes, user journeys, and interactive prototypes using Figma to effectively communicate design concepts and gather feedback.

• Design sophisticated, data-heavy B2B interfaces, ensuring intuitive navigation and efficient workflows for professionals managing large real estate portfolios.

• Contribute to and maintain the SINGU design system, ensuring consistency in UI elements, patterns, and accessibility standards across the product.

• Collaborate with Product Managers to define product strategy and roadmap, aligning design efforts with business goals and market opportunities.

• Partner with Engineers to ensure accurate and high-quality implementation of designs, providing necessary specifications and support throughout the development lifecycle.

• Analyze product usage data and key experience metrics to identify areas for improvement and to validate design solutions.

• Champion user-centric design principles and best practices within the product team and the wider organization.

• Present and defend design decisions to stakeholders, clearly articulating the rationale behind solutions and their expected impact.

📝 Enhancement Note: The responsibilities highlight a blend of strategic product thinking and hands-on design execution. The focus on "complex, data-heavy B2B interfaces" and "sophisticated workflows" indicates that this role requires a designer comfortable with enterprise-level software, not just consumer-facing applications. The emphasis on "improving core product experiences" and "reducing friction in critical user flows" points to a need for a designer who can optimize existing functionalities as well as contribute to new feature development.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is often preferred for mid-senior roles. Equivalent practical experience will also be considered.

Experience: 5-10 years of professional experience as a Product Designer, with a significant focus on B2B SaaS products and complex interfaces. Experience in product-led companies is highly valued.

Required Skills:

• Proven experience as a Product Designer in a product-led B2B SaaS company.

• End-to-end ownership of the UX process: discovery, problem framing, ideation, design, validation, and delivery.

• Strong proficiency in qualitative research methods (user interviews, usability testing) and an ability to synthesize insights.

• Expertise in quantitative data analysis, including product metrics and usage data, to support design decisions.

• Advanced product and interaction design skills for complex, data-heavy B2B interfaces.

• High-quality design artifact creation: wireframes, user journeys, interactive prototypes.

• Advanced proficiency in Figma.

• Experience leveraging AI-powered design tools.

• Experience working with and contributing to design systems, ensuring consistency, scalability, and accessibility.

• Excellent communication and presentation skills, with strong English proficiency (B2/C1 level).

Preferred Skills:

• Experience in the real estate technology (PropTech) or CAFM (Computer-Aided Facility Management) industry.

• Familiarity with agile development methodologies.

• Understanding of front-end development principles to facilitate better collaboration with engineers.

• Experience designing for multi-site commercial real estate portfolios.

📝 Enhancement Note: The requirements emphasize a blend of technical design skills, strategic thinking, and strong interpersonal capabilities. The specific mention of "complex, data-heavy B2B interfaces" and "sophisticated workflows" indicates a need for a designer who can handle intricate information architecture and user flows. The requirement for "AI-powered tools" suggests a forward-thinking approach to design processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing end-to-end product design projects, ideally within B2B SaaS or complex enterprise applications.

• Case studies demonstrating your process from problem definition through to final solution, highlighting your role and contributions.

• Examples of designing for data-heavy interfaces and complex workflows, showcasing how you made them intuitive and efficient.

• Evidence of user research methodologies employed, including how insights were gathered and applied to design decisions.

• Prototypes (Figma links or videos) illustrating user flows and interaction design.

Process Documentation:

• Clearly articulate your design process for at least 2-3 significant projects, detailing each stage:

  • Discovery & Research: How you identified user needs and business objectives.
  • Ideation & Design: Your approach to generating solutions, user flows, and wireframes.
  • Prototyping & Validation: How you tested and iterated on designs with users.
  • Delivery & Collaboration: How you worked with engineering and product teams to implement the design.

• Demonstrate how you used quantitative data and product metrics to inform design or measure success.

• Provide examples of how you contributed to or leveraged a design system for consistency and efficiency.

📝 Enhancement Note: For a mid-senior Product Designer role, the portfolio is critical. It should not just showcase finished designs but the process behind them. Emphasis should be placed on how the designer solved complex problems, leveraged data, collaborated with teams, and contributed to the product's success. Demonstrating impact through metrics is key.

💵 Compensation & Benefits

Salary Range: 15,000 - 20,000 PLN net per month on a B2B contract.

Equivalent total employer cost for an employment contract (UoP).

Annualized equivalent for B2B contract: 180,000 - 240,000 PLN net.

Annualized equivalent for UoP (gross): Approximately 200,000 - 240,000 PLN gross.

Benefits:

• Competitive Salary (as detailed above)

• Annual budget for training & education, integrated into working hours.

• Flexible working hours and hybrid work arrangement.

• Private healthcare, including life and health insurance.

• Extra day off for medical check-ups.

• Annual team offsite events.

• Top-notch Apple equipment provided.

• Monthly themed breakfasts.

• Referral Program for successful candidate referrals.

Working Hours: Flexible working hours, typically aligning with a standard 40-hour work week, with a hybrid work model.

📝 Enhancement Note: The salary range provided is net for B2B contracts, which is common in Polish tech. For comparison, the gross equivalent for a full employment contract (UoP) would generally be higher due to social security contributions and taxes. The "equivalent total employer cost" for UoP suggests the company covers these additional costs. The salary range aligns with mid-senior level Product Designer roles in Poland, especially for companies with international operations and a strong B2B SaaS focus.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Technology (PropTech), specifically focused on Commercial Real Estate (CRE) operations management and CAFM (Computer-Aided Facility Management).

Company Size: Growing rapidly, with mentions of 250 million m² of real estate managed, over 500,000 professionals supported, and mergers with Micad and net-haus, indicating a significant and expanding presence in the European market.

Founded: SINGU was founded with a mission to become Europe's leading platform for real estate operations. The union with Micad and net-haus signifies growth and consolidation in the market.

Team Structure:

• The Product Designer will work within a cross-functional product team, likely comprising a Product Manager, Tech Lead, and Software Engineers.

• Collaboration extends across international stakeholders, necessitating strong communication skills.

Methodology:

• Data-driven decision-making, leveraging product metrics and user research.

• Agile development processes are implied by cross-functional team structures and rapid iteration.

• Emphasis on design system development for consistency and efficiency.

• Focus on solving meaningful user problems to support business goals.

Company Website: https://singu.com/

📝 Enhancement Note: SINGU operates in a critical but often underserved niche of the real estate industry—operations management. Their B2B SaaS platform aims to digitize and streamline complex processes for large real estate portfolios. The company's recent mergers highlight ambition and a strong growth trajectory, suggesting a dynamic and evolving work environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Senior Product Designer role, indicating a level of autonomy and responsibility beyond junior positions. The designer is expected to own significant design challenges and contribute strategically.

Reporting Structure: Typically, Product Designers report to a Head of Product, Design Lead, or a Senior Product Manager within a product team. The specific reporting line will depend on the organizational structure, but the emphasis on cross-functional team work suggests close collaboration with peers.

Operations Impact: The Product Designer's work directly impacts the usability, efficiency, and perceived value of SINGU's core platform. By improving user workflows and product experiences, the designer contributes to client retention, adoption rates, and ultimately, the company's revenue growth and market position in the PropTech sector.

Growth Opportunities:

• Specialization: Deepen expertise in B2B SaaS product design, real estate technology, or complex data visualization.

• Leadership: Transition into a Senior Product Designer role, Lead Product Designer, or Design Manager, mentoring junior designers and shaping design strategy.

• Cross-functional Exposure: Gain broader experience in product strategy, market analysis, and business development through close collaboration.

• Skill Development: Utilize the annual training budget to acquire new skills in areas like advanced AI design tools, user research techniques, or product analytics.

• Impact: Contribute to a rapidly growing company with a tangible impact on a global industry.

📝 Enhancement Note: The "Mid-Senior" designation suggests that candidates are expected to be self-starters who can drive projects forward with minimal supervision. The growth opportunities are substantial, especially given the company's expansion and focus on innovation. The role offers a clear path for career advancement within the design function or into broader product leadership roles.

🌐 Work Environment

Office Type: Hybrid work model, combining remote work flexibility with in-office collaboration. The company likely maintains office spaces in Cracow, Poland, for team meetings, workshops, and collaborative sessions.

Office Location(s): Cracow, Malopolska, Poland.

Workspace Context:

• A hybrid setup supports flexible working hours and a balanced work-life approach, beneficial for deep work and collaboration.

• The provision of top-notch Apple equipment ensures designers have the tools necessary for high-performance work.

• The collaborative environment emphasizes working closely with Product Managers, Engineers, and Tech Leads within product teams.

• Regular team offsites and monthly themed breakfasts foster a strong sense of community and team cohesion.

Work Schedule: Flexible working hours are offered, allowing employees to structure their day for optimal productivity, while still adhering to the core needs of a 40-hour work week and team collaboration requirements.

📝 Enhancement Note: The hybrid model and flexible hours are attractive benefits for operations professionals who often need to balance deep analytical work with collaborative sessions. The emphasis on providing high-quality equipment and fostering team connection through offsites and breakfasts indicates a company that invests in its employees' work experience and well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Technical Interview: A deeper dive into your portfolio with a hiring manager or senior designer. This will involve discussing your past projects, design process, problem-solving approach, and experience with Figma and design systems. Expect to present 1-2 key case studies.

• Take-Home Challenge / Live Design Exercise: You may be asked to complete a design exercise, either a take-home challenge focusing on a specific problem or a live design session during an interview, to assess your practical design skills, problem-solving abilities, and how you work under time constraints.

• Cross-functional Team Interviews: Interviews with a Product Manager and/or Engineers to evaluate your collaboration skills, understanding of technical constraints, and ability to integrate user needs with business goals.

• Final Interview: Potentially with a Head of Product or senior leadership to discuss your strategic thinking, career aspirations, and overall fit with SINGU's mission and values.

Portfolio Review Tips:

• Focus on Process: Don't just show final screens. Detail your thought process, research, iterations, and decision-making.

• Highlight Impact: Quantify the results of your design work whenever possible (e.g., increased conversion, reduced task completion time, improved user satisfaction scores).

• Showcase B2B SaaS Experience: Prioritize projects that demonstrate experience with complex data, enterprise workflows, and B2B user needs.

• Demonstrate Figma Proficiency: Ensure your prototypes are interactive and clearly illustrate user flows.

• Explain Design System Contributions: Detail how you've used, contributed to, or built design systems.

• Be Ready to Articulate Trade-offs: Discuss difficult decisions you had to make and why.

Challenge Preparation:

• Understand SINGU's product and its market position in real estate operations technology.

• Prepare to articulate your design process and how you would approach a given problem.

• Practice presenting your portfolio and design decisions concisely and persuasively.

• Be ready to discuss the balance between user needs, business objectives, and technical feasibility.

📝 Enhancement Note: The interview process is structured to assess a range of skills from technical design to strategic thinking and collaboration. A strong portfolio is paramount, and candidates should be prepared to articulate their design process and impact in detail. The possibility of a take-home or live design challenge means practical application of Figma and problem-solving will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, prototyping, UI design, and collaboration. High proficiency is a must.

• AI-powered design tools: The company mentions leveraging these, so familiarity with emerging AI tools for design assistance, content generation, or workflow automation would be beneficial.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the Product Designer role, but understanding how the B2B SaaS platform integrates with or complements CRM systems might be advantageous for context.

📝 Enhancement Note: The core tool for this role is Figma. However, the mention of AI-powered tools suggests an openness to innovation and efficiency gains through technology. A designer's ability to connect their work to business outcomes often means understanding the data that tracks those outcomes, making familiarity with analytics tools a strong plus.

👥 Team Culture & Values

Operations Values:

• Adaptability: Embracing change and evolving market needs in the fast-paced PropTech sector.

• Collaboration: Working effectively across cross-functional teams and international stakeholders to achieve shared goals.

• Client Focus: Prioritizing user needs and delivering value to clients managing complex real estate operations.

• Innovation: Openness to new ideas, technologies (like AI in design), and creative solutions.

• Data-Driven: Using insights from data and research to inform product decisions and measure impact.

Collaboration Style:

• Integrated within cross-functional product teams, working in close partnership with Product Management and Engineering.

• Emphasis on clear communication, constructive feedback, and shared ownership of product outcomes.

• A culture that encourages raising UX quality and advocating for user needs.

📝 Enhancement Note: The company's core values—adaptability, collaboration, and client focus—are well-suited for a growing tech company in a dynamic industry. For a Product Designer, this translates to being flexible, a strong team player, and deeply understanding the end-user's challenges in managing commercial real estate.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Data: Designing effective interfaces for managing vast amounts of real estate data and complex operational workflows requires skill and strategic thinking.

• Balancing Stakeholder Needs: Juggling the needs of diverse users (facility managers, portfolio managers, executives) with business objectives and technical constraints.

• Rapid Growth Environment: Adapting to a fast-paced, evolving company structure and product roadmap.

• Design System Evolution: Ensuring the design system remains robust, scalable, and inclusive as the product and company grow.

Learning & Development Opportunities:

• Deep Dive into PropTech: Gaining specialized knowledge in the real estate technology sector.

• Advanced Design Techniques: Mastering complex data visualization, workflow optimization, and potentially AI-assisted design.

• Mentorship & Leadership: Opportunities to mentor junior designers or take on lead responsibilities as the design team grows.

• Industry Exposure: Utilizing the annual training budget for conferences, workshops, and courses relevant to product design and PropTech.

📝 Enhancement Note: The challenges are typical for a growing B2B SaaS company in a specialized industry. The growth opportunities are significant, offering paths for both deepening design expertise and moving into leadership roles within a company that is actively expanding its market reach.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex B2B SaaS feature you designed. What were the user problems, your process, and the outcome?" (Focus on data-heavy interfaces, workflow efficiency, and quantifiable results.)

• "How do you approach designing for users who are managing large datasets and complex operational workflows?" (Prepare examples of information architecture, data visualization, and task simplification.)

• "Walk us through your experience with design systems. How have you contributed to or leveraged one?" (Highlight consistency, scalability, and collaboration with developers.)

Company & Culture Questions:

• "What interests you about SINGU and the real estate technology industry?" (Research SINGU's mission, recent news, and competitor landscape.)

• "How would you contribute to our culture of adaptability, collaboration, and client focus?" (Provide examples of your collaborative experiences and client-centric approach.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio around 2-3 strong case studies that best represent your skills for this role.

• Narrative: Tell a compelling story for each project, focusing on the problem, your role, your process, the solution, and the impact.

• Visuals: Use clear, high-quality visuals, including wireframes, mockups, user flows, and interactive prototypes.

• Data & Metrics: Quantify your impact with relevant metrics whenever possible.

• Conciseness: Be mindful of time and present key information efficiently.

📝 Enhancement Note: Interview preparation should focus on demonstrating a deep understanding of the B2B SaaS design process, particularly for complex applications. Candidates should be ready to articulate their strategic thinking, problem-solving abilities, and collaborative approach, backed by concrete examples from their portfolio.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on ashbyhq.com.

• Tailor your resume: Emphasize your experience with B2B SaaS, complex interfaces, Figma, design systems, and user research. Quantify achievements where possible.

• Curate your portfolio: Ensure it clearly showcases your end-to-end design process, with a strong emphasis on case studies demonstrating problem-solving for data-heavy B2B products and your contributions to design systems.

• Prepare your presentation: Practice walking through 1-2 key portfolio case studies, focusing on your process, decisions, and the impact of your work.

• Research SINGU: Understand their product, market, and company values to articulate your interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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