Product Designer (CRO & Delivery)

📍 Job Overview

Job Title: Product Designer (CRO & Delivery)

Company: Mediatech

Location: Vilnius, Vilnius County, Lithuania

Job Type: Full-time

Category: Product Design / Conversion Rate Optimization

Date Posted: June 08, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is centered around data-driven product design, with a dual focus on end-to-end design projects and conversion rate optimization (CRO) initiatives within a fast-growing digital publishing environment.

• The Product Designer will be instrumental in redesigning publishing experiences across multiple brands and directly contributing to measurable business outcomes through A/B testing and data analysis.

• A strong emphasis is placed on diagnosing user problems, backing design decisions with quantitative data, and collaborating closely with a dedicated CRO team to translate hypotheses into impactful design solutions.

• The position requires a proactive designer who can own the entire design process, from problem framing to measurable results, and effectively communicate the business value of design choices.

📝 Enhancement Note: While the title is "Product Designer," the description strongly emphasizes Conversion Rate Optimization (CRO) and data-driven decision-making, indicating a specialized role within product design focused on performance metrics and A/B testing. This is a key differentiator for operations-minded candidates.

📈 Primary Responsibilities

• Own the complete design lifecycle for significant projects, including large-scale redesigns of publishing interfaces across Mediatech's diverse brand portfolio.

• Conduct thorough problem diagnosis, moving beyond surface-level requests to identify root causes and develop evidence-based design solutions that align with business objectives.

• Execute conversion-focused design strategies, emphasizing clear hierarchy, prominent calls-to-action (CTAs), optimized forms, and user funnel stage UI design, with a clear rationale for each optimization.

• Collaborate closely with the Conversion Rate Optimization (CRO) team to formulate A/B test hypotheses, design test variants, analyze test results, and integrate learnings back into the design system and future design iterations.

• Leverage quantitative data, including analytics, heatmaps, and A/B test outcomes, to inform and drive design decisions, prioritizing data over subjective opinion.

• Contribute new components to the company's design system, providing clear rationale and documentation, and actively work to maintain design integrity and consistency, especially under conversion pressure.

• Articulate design choices and their impact in business terms, clearly linking design decisions to funnel improvements and conversion uplift for stakeholders at all levels.

• Integrate and critically evaluate AI tools within the design workflow to enhance efficiency and accelerate the design process without compromising quality or strategic intent.

• Actively participate in shaping and refining the team's overall design processes and experimentation methodologies to foster continuous improvement and operational excellence.

📝 Enhancement Note: The responsibilities highlight a blend of strategic product design and tactical CRO execution, requiring a candidate comfortable with both large-scale vision and granular optimization. The emphasis on "owning the outcome" and "diagnosing the real problem" suggests a need for strong analytical and problem-solving skills beyond traditional design execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in User Experience (UX), User Interface (UI) design principles, and data analysis is expected, often gained through formal education, bootcamps, or extensive self-study.

Experience: A minimum of 2-5 years of professional experience in product design, with a proven track record in UX/UI, conversion rate optimization, and data-driven design methodologies. Experience in digital publishing or similar fast-paced, content-driven digital environments is highly advantageous.

Required Skills:

• UX/UI Design Expertise: Demonstrated ability to create intuitive, user-centered designs for web and digital platforms.

• Figma Proficiency: Strong command of Figma for wireframing, prototyping, and high-fidelity design.

• Conversion Rate Optimization (CRO): Practical experience in designing for conversion, understanding key metrics, and optimizing user flows for improved performance.

• A/B Testing & Experimentation: Experience in designing A/B test variants, understanding experimental design, and interpreting test results to drive iterative improvements.

• User Research & Usability Testing: Ability to conduct or leverage user research and usability testing to uncover user needs and pain points.

• Design Systems: Experience working with, and contributing to, design systems to ensure consistency and scalability.

• Data Analysis & Interpretation: Comfort using analytics tools (e.g., Google Analytics, Amplitude), heatmaps, and A/B test reports to inform design decisions.

• Problem Framing: Skill in diagnosing user and business problems, defining clear objectives, and developing strategic design solutions.

• AI Tool Integration: Familiarity and comfort using AI tools to enhance design workflows and efficiency.

• Communication & Stakeholder Management: Ability to clearly articulate design rationale and trade-offs to diverse audiences, including business and technical teams.

Preferred Skills:

• Experience in the digital publishing industry or with content-heavy platforms.

• Familiarity with specific CRO tools (e.g., VWO, Optimizely) beyond A/B test platform integration.

• Experience contributing to design system documentation and governance.

• Understanding of front-end development principles to facilitate collaboration with engineers.

• Experience with advanced analytics or data visualization tools.

📝 Enhancement Note: The "2-5 years" experience level is inferred from the "Mid-Level" AI assessment and the requirement for "solid UX/UI background with a portfolio of shipped work backed by data," suggesting a need for practical application beyond junior roles, but not necessarily senior leadership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shipped Work with Data: A robust portfolio showcasing a minimum of 3-5 significant projects that have been shipped to production. Each case study must clearly demonstrate the initial problem or objective, the design process followed, and, critically, the measurable impact or results achieved (e.g., conversion uplift, engagement metrics, reduction in bounce rate).

• End-to-End Process Demonstration: For at least one project, illustrate the full design lifecycle, from initial problem framing and user research through to final implementation and post-launch analysis. This should highlight strategic thinking and ownership.

• Conversion Optimization Case Studies: Include specific examples of designing for conversion, detailing how you optimized CTAs, forms, funnels, or other conversion-driving elements, supported by A/B test results or other performance data.

• Design System Contribution: If applicable, showcase examples of components you've designed for a design system, including rationale, documentation, and how you ensured consistency.

• Data-Informed Iteration: Demonstrate how you used analytics, heatmaps, user feedback, or A/B test results to iterate on designs and improve outcomes.

Process Documentation:

• Workflow Design & Optimization: Applicants should be prepared to discuss their typical design workflows, how they structure their process for different project types (e.g., large redesign vs. A/B test variant), and how they incorporate feedback and data.

• Hypothesis Generation & Design: Be ready to explain how you collaborate with CRO specialists to formulate testable hypotheses and translate them into well-defined design specifications for A/B tests.

• Measurement & Performance Analysis: Demonstrate an understanding of key conversion metrics (CTR, bounce rate, form completion, etc.) and how you analyze design performance against these metrics, feeding learnings back into the design process.

📝 Enhancement Note: Given the role's explicit focus on "data, not opinion" and collaboration with a CRO team, the portfolio must heavily emphasize quantifiable results and the ability to translate design work into business impact. Generic "pretty pictures" will not suffice.

💵 Compensation & Benefits

Salary Range: Based on Mediatech's stated range and the specified location (Vilnius, Lithuania), the gross monthly salary is between 4000 EUR and 5600 EUR. This range is competitive for a mid-level Product Designer with CRO expertise in the Lithuanian market, considering the company's growth and the role's specialized skill set.

Benefits:

• Health & Well-being: Comprehensive private health insurance, including dedicated mental health coverage with psychotherapy sessions, on-site physiotherapy, and access to premium wellness applications and fitness resources.

• Time Off: Generous paid sick days and an increasing number of vacation days based on tenure, providing ample opportunity for rest and recovery.

• Professional Development: A structured 70/20/10 development model with access to a wide array of learning and development (L&D) initiatives, including courses, conferences, book/subscription allowances, and regular knowledge-sharing sessions.

• Recognition & Celebrations: A culture that celebrates work anniversaries, birthdays, weddings, and the arrival of new family members.

• Community & Engagement: Regular company events (quarterly knowledge sharing, workations, wellness challenges, marathons) designed to foster collaboration, alignment, and team bonding.

• Modern Workspace: Access to a well-equipped office space designed for focus and balance, featuring amenities like gyms, cafes, and proximity to dining options.

• Flexibility: A hybrid working model that balances remote work with in-office collaboration days, promoting work-life integration.

• Pet-Friendly Environment: A welcoming atmosphere including "Pet Thursday" initiatives.

Working Hours: The role is full-time, with an estimated 40 hours per week. The hybrid model suggests a degree of flexibility in structuring workdays, while adhering to core collaboration times.

📝 Enhancement Note: The salary range is directly provided. The benefits are extensive and detailed, suggesting a company that invests heavily in employee well-being and professional growth, which is a significant draw for skilled professionals. The hybrid model is explicitly stated.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Publishing, Media Technology, Cybersecurity, Health & Finance Insights. Mediatech operates at the intersection of content creation, data analysis, and audience engagement, leveraging technology to deliver trusted information across multiple verticals.

Company Size: Mediatech is identified as one of the "fastest-growing" digital publishing houses, reaching over 25 million people monthly. While specific employee numbers aren't provided, the rapid growth and network scope suggest a dynamic, scaling organization likely in the 100-500 employee range, or rapidly approaching it. This implies a fast-paced environment with opportunities for impact.

Founded: The founding date is not explicitly stated, but the company's current scale and aggressive growth suggest a relatively modern establishment, likely within the last 5-10 years, allowing for agility and innovation.

Team Structure:

• The Product Design team is integrated with a dedicated CRO team, indicating a highly collaborative, cross-functional structure focused on measurable outcomes.

• Designers are expected to work closely with CRO experts, suggesting a matrixed reporting or project-based collaboration model rather than strict departmental silos.

• Designers will likely collaborate with product managers, engineers, content strategists, and potentially data analysts to bring products and features to life. Methodology:

• Data-Driven Design: The core methodology revolves around using data (analytics, heatmaps, A/B test results) to inform all design decisions, moving away from subjective preferences.

• Hypothesis-Led Experimentation: Design work is often framed as testing hypotheses, with a clear process for developing, designing, and analyzing A/B tests in partnership with CRO specialists.

• Iterative Improvement: A continuous cycle of design, test, measure, and learn is central to the team's approach, feeding insights back into the design system and product development.

• Design System Integration: A structured approach to building and maintaining a design system is employed to ensure consistency and efficiency across brands, even under conversion optimization pressures.

Company Website: https://mediatech.one/

📝 Enhancement Note: The company description emphasizes "curiosity, impact, and fast growth," which are key cultural indicators for candidates. The "Product Design Team" section explicitly details their data-driven, conversion-focused methodology, which is crucial for setting expectations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, typically requiring 2-5 years of experience. It offers a significant opportunity to own end-to-end design processes for substantial projects and to specialize in conversion optimization, a highly in-demand skill set. The role is not entry-level but provides a solid platform for career advancement within product design and CRO.

Reporting Structure: The designer will report into a Product Design Lead or Manager. They will work very closely with a dedicated CRO team, implying a strong collaborative relationship and shared accountability for project outcomes. Cross-functional collaboration with product management, engineering, and potentially marketing teams is expected.

Operations Impact: The Product Designer's impact is directly tied to measurable business metrics. By optimizing user experience and conversion funnels, they will directly influence key performance indicators such as click-through rates (CTR), conversion rates, user engagement, and ultimately, revenue generated by Mediatech's digital properties. Framing design work in terms of "funnel impact and conversion uplift" is a core requirement, highlighting the business-critical nature of the role.

Growth Opportunities:

• Specialization in CRO & Data-Driven Design: Deepen expertise in conversion rate optimization, A/B testing methodologies, and advanced analytics, becoming a specialist in performance-driven design.

• Leadership in Design Process: Contribute to the evolution and improvement of Mediatech's design and experimentation processes, potentially leading initiatives or mentoring junior designers as the team grows.

• Cross-Functional Skill Development: Gain a comprehensive understanding of business objectives, marketing strategies, and technical constraints through close collaboration with various departments.

• Brand Ownership: Potentially take on greater ownership of specific brand properties or larger-scale redesign initiatives.

• Industry Exposure: Work across diverse verticals (tech, health, finance) within digital publishing, broadening industry knowledge and portfolio diversity.

📝 Enhancement Note: The "Operations Impact" section is tailored to emphasize how a Product Designer can influence business metrics, framing their work in "operations" terms by focusing on efficiency, conversion, and ROI. Growth opportunities are framed around skill specialization and process leadership, common paths for mid-level operations-adjacent roles.

🌐 Work Environment

Office Type: Mediatech offers a hybrid working model, combining remote flexibility with in-office collaboration. The office environment is described as a "space built for focus, balance, and everything in between," located at the "CyberCity campus." This suggests a modern, well-equipped workspace designed to support both individual productivity and team interaction.

Office Location(s): The primary office location is in Vilnius, Lithuania, situated within the CyberCity campus. This campus environment is noted for its community of professionals and modern infrastructure, including gyms, cafes, and nearby restaurants, fostering a vibrant work atmosphere.

Workspace Context:

• Collaborative Environment: The office is designed to facilitate collaboration, with spaces conducive to team meetings, brainstorming sessions, and knowledge sharing. The hybrid model ensures regular face-to-face interaction for alignment and ideation.

• Tools & Technology: Employees will have access to the necessary tools and technology to perform their roles effectively, including the company's design system, Figma, and relevant analytics platforms.

• Team Interaction: The hybrid model and emphasis on community events encourage frequent interaction with the design team, CRO specialists, and other colleagues, fostering a strong sense of team cohesion and shared purpose.

Work Schedule: The role is full-time, with an estimated 40 working hours per week. The hybrid model provides flexibility in structuring workdays, allowing for a balance between focused remote work and collaborative in-office sessions. This flexibility can be beneficial for deep work required in design and data analysis.

📝 Enhancement Note: The description of the office environment and the hybrid model provides practical details about the day-to-day work experience, emphasizing balance, collaboration, and access to amenities that support employee well-being.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: A dedicated session where you will present your portfolio, walking through selected case studies. Expect to discuss your design process, decision-making rationale, and the measurable outcomes of your work, particularly focusing on CRO impact.

• Skills-Based Challenge (Potential): You may be asked to complete a design exercise or a take-home challenge designed to evaluate your problem-solving skills, approach to CRO, and proficiency with tools like Figma. This could involve diagnosing a problem or designing a conversion-focused variant.

• Team & Hiring Manager Interviews: Interviews with potential colleagues (designers, CRO specialists) and the hiring manager to assess your fit with the team culture, collaboration style, and strategic thinking. Expect questions about how you handle feedback, push back on requests, and communicate trade-offs.

• Final Round: Potentially a discussion focusing on broader career aspirations, cultural fit, and final alignment with the company's vision.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, and the quantifiable results (e.g., "Increased CTR by 15%", "Reduced bounce rate by 10%", "Lifted form completion by 20%"). Use A/B test data, analytics, or other performance metrics.

• Show Your Process: Detail your thought process, including how you diagnosed the problem, conducted research, explored solutions, and iterated based on data. Emphasize the "why" behind your design choices.

• Highlight CRO Expertise: Include specific examples where you designed for conversion, detailing the elements you optimized and the rationale behind those choices. Show how you collaborated with CRO teams.

• Focus on Impact: Frame your contributions in terms of business impact and ROI. Connect your design decisions directly to business goals and metrics.

• Prepare for "Why": Be ready to explain every decision, especially when pushing back on requests or proposing alternative solutions based on data.

Challenge Preparation:

• Understand CRO Fundamentals: Refresh your knowledge of key conversion metrics, funnel optimization, and common CRO strategies.

• Practice Problem Diagnosis: Be prepared to analyze a given scenario or problem and articulate a hypothesis-driven approach to solving it with design.

• Figma Proficiency: Ensure you can efficiently use Figma to create mockups, prototypes, and potentially present design concepts clearly.

• Communication of Trade-offs: Practice articulating the pros and cons of different design choices, especially concerning performance vs. user experience, or conversion goals vs. brand consistency.

📝 Enhancement Note: This section provides actionable advice tailored to the specific requirements of the role, emphasizing the need for data-driven portfolios and preparation for CRO-centric challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for wireframing, prototyping, UI design, and collaboration. Proficiency is non-negotiable.

• Design System Management: Experience with tools or processes for managing and contributing to design systems (e.g., Storybook, Zeroheight, or Figma's built-in capabilities).

• AI Design Tools: Familiarity with current AI tools that can assist in design workflows, such as generative design aids, content generation, or research synthesis tools.

Analytics & Reporting:

• Web Analytics Platforms: Experience with tools like Google Analytics, Adobe Analytics, or similar platforms to understand user behavior, track conversions, and analyze performance data.

• Heatmaps & Session Recording: Familiarity with tools like Hotjar, Crazy Egg, or FullStory to visualize user interaction patterns and identify areas for optimization.

• A/B Testing Platforms: Experience working with A/B testing tools (e.g., VWO, Optimizely, Google Optimize) to design variants and interpret test results.

CRM & Automation:

• While not explicitly a CRM role, understanding how design impacts user journeys within a broader customer lifecycle is beneficial. Familiarity with CRM concepts or marketing automation platforms might be advantageous for understanding the downstream effects of design changes.

📝 Enhancement Note: The explicit mention of Figma and AI tools, along with the strong emphasis on analytics and A/B testing platforms, defines the core technical requirements for this role.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A core value is relying on empirical evidence and performance metrics rather than subjective opinions or "gut feelings" to guide design and product decisions.

• Impact & Measurability: A strong focus on delivering tangible business outcomes, particularly in terms of conversion uplift and funnel optimization. Work is valued based on its measurable impact.

• Curiosity & Problem Solving: A culture that encourages asking "why," diagnosing root causes, and proactively seeking solutions to complex user and business problems.

• Collaboration & Openness: An environment where designers work closely with CRO specialists and other teams, fostering open communication, feedback exchange, and shared ownership.

• Efficiency & Speed: Given the fast-paced growth environment, there's an implicit value placed on working efficiently, leveraging tools (including AI) to move faster without compromising quality.

Collaboration Style:

• Partnership with CRO: The primary collaboration model for this role is a close partnership with the CRO team, involving joint hypothesis generation, A/B test design, and analysis of results.

• Cross-Functional Integration: Designers are expected to integrate effectively with product managers, engineers, and other stakeholders, clearly communicating design rationale and trade-offs to ensure alignment.

• Process Improvement Focus: A collaborative approach to continuously refining design and experimentation processes, encouraging shared learning and adaptation.

• Feedback-Rich Environment: An expectation of giving and receiving constructive feedback to drive continuous improvement in both design quality and team efficiency.

📝 Enhancement Note: The "Operations Values" are extrapolated from the job description's emphasis on data, impact, problem-solving, and efficiency, framing them as core operational principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Conversion Goals with Brand Experience: The primary challenge will be optimizing for conversion metrics without compromising the overall user experience, brand integrity, or long-term user engagement.

• Data Interpretation Complexity: Effectively interpreting nuanced A/B test results and analytics data to derive actionable design insights can be complex.

• Pushing Back on Prescriptive Requests: As stated, designers need to confidently diagnose problems and push back on requests that lack clear objectives or data backing, which can be challenging in a fast-paced environment.

• Maintaining Design System Integrity: Ensuring that conversion-focused design iterations do not lead to the degradation or fragmentation of the core design system requires diligence.

• Rapid Iteration Cycles: Adapting to frequent A/B testing cycles and integrating learnings quickly requires agility and efficient workflow management.

Learning & Development Opportunities:

• Deep Dive into CRO: Gain unparalleled experience in conversion rate optimization, becoming an expert in A/B testing, user psychology for conversion, and performance analytics.

• Advanced Data Analysis Skills: Develop stronger skills in interpreting complex datasets, understanding user behavior patterns, and using data to forecast outcomes.

• Product Strategy Contribution: Influence product strategy by providing data-backed insights on user behavior and conversion opportunities.

• Leadership in Process Design: Opportunities to influence and improve the team's design and experimentation processes, potentially leading to process ownership.

• Exposure to Diverse Verticals: Working across multiple brands in tech, health, and finance provides broad industry knowledge and diverse portfolio-building opportunities.

📝 Enhancement Note: Challenges are framed around the core tension of the role (conversion vs. experience) and common operational hurdles. Growth opportunities are aligned with the specialized skills and career progression paths inherent in a data-driven design role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to diagnose a complex user problem before starting the design process. How did you approach it, and what was the outcome?" (Focus on problem framing, data use, and impact.)

• "Walk me through a significant redesign project you owned from start to finish. How did you ensure it met business objectives and user needs?" (Highlight end-to-end ownership, process, and measurable results.)

• "How do you approach designing for conversion? Give an example of a specific element you optimized and the data that informed your decision." (Demonstrate understanding of conversion metrics and data-driven design.)

• "Describe a situation where you had to push back on a stakeholder's design request. What was your reasoning, and how did you communicate it?" (Assess ability to advocate for data-informed decisions and manage relationships.) Company & Culture Questions:

• "What interests you about Mediatech and our approach to product design?" (Research the company's brands, investigative journalism, and growth.)

• "How do you see your skills in UX/UI and CRO contributing to our rapid growth and data-driven culture?" (Align your experience with stated company values and role requirements.)

• "How do you stay updated on the latest design trends, CRO best practices, and AI tools?" (Showcase continuous learning and proactive development.) Portfolio Presentation Strategy:

• Select Impactful Case Studies: Choose 2-3 projects that best showcase your ability to deliver measurable results through data-driven design and CRO.

• Structure Your Narrative: For each case study, clearly outline: 1) The Problem/Objective, 2) Your Role & Process, 3) The Solution, 4) The Results (quantified with data), and 5) Key Learnings.

• Emphasize Data & ROI: Continually tie your design decisions and outcomes back to specific metrics and business impact. Be prepared to discuss the ROI of your design work.

• Showcase Collaboration: If presenting a project done with a CRO team, highlight how you partnered and what your specific contribution was.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, data interpretation, and alternative solutions you considered.

📝 Enhancement Note: Interview preparation is tailored to the role's unique blend of design and CRO, emphasizing data, problem-solving, and communication of business impact.

📌 Application Steps

To apply for this Product Designer (CRO & Delivery) position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to prominently feature 2-3 case studies that best exemplify your experience in data-driven design, conversion rate optimization, and end-to-end project ownership. Ensure each case study clearly articulates the problem, your process, the solution, and crucially, the quantifiable results achieved.

• Resume Optimization: Update your resume to highlight keywords such as "Conversion Rate Optimization," "A/B Testing," "Figma," "Design Systems," "Data-Driven Design," "User Research," and specific conversion metrics (CTR, bounce rate, form completion). Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and the business impact of your work. Prepare to discuss specific examples of how you've used data to drive design iterations and collaborate with CRO teams. Rehearse presenting your portfolio case studies concisely and impactfully.

• Company Research: Familiarize yourself with Mediatech's various brands (Cybernews, Wellness Pulse, InvestorsObserver), their content strategy, and their stated mission. Understand their growth trajectory and how a data-driven design approach contributes to their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.