Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Sola Insurance

Location: Atlanta, Georgia, United States

Job Type: FULL_TIME

Category: Product Design / GTM Operations Enablement

Date Posted: 2026-06-23

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the design of user interfaces and experiences for Sola Insurance's innovative weather data-driven policy platform, impacting agents, policyholders, and internal operations.

• Drive the end-to-end product design lifecycle, from initial concept and user research to detailed interaction design and final implementation, ensuring clarity, consistency, and long-term quality.

• Collaborate closely with leadership, product managers, and engineers in a flat organizational structure, contributing directly to strategic product evolution and platform scalability.

• Develop and maintain a robust design system and UI patterns to ensure a high standard of usability and visual craft across all product surfaces as the company experiences hyper-growth.

📝 Enhancement Note: While the role is titled "Product Designer," its emphasis on agent tools, policyholder experiences, and internal platforms, coupled with the need to simplify complex systems and drive adoption, positions this role as critical for Go-To-Market (GTM) operations enablement. The designer will be instrumental in creating efficient workflows for agents and clear experiences for customers, directly impacting Sola's operational efficiency and revenue generation.

📈 Primary Responsibilities

• Design and deliver intuitive, user-centered interfaces for agent portals, policyholder self-service tools, and internal operational platforms, ensuring seamless user journeys.

• Own the complete design process for core product features, translating user needs, business objectives, and technical constraints into elegant and functional designs.

• Actively engage in user research, usability testing, and data analysis to inform design decisions and iteratively improve product interfaces and workflows.

• Contribute to the strategic development and ongoing evolution of Sola's design system, establishing reusable UI components and patterns to maintain design consistency and accelerate development.

• Collaborate daily with product managers and engineers to ensure design feasibility, maintainability, and adherence to high standards of visual design, interaction design, and overall usability.

• Champion accessibility and responsive design best practices to ensure Sola's platform is usable by all policyholders and agents, regardless of ability or device.

• Present design concepts, rationale, and outcomes to cross-functional teams and leadership, articulating the impact of design decisions on user experience and business goals.

📝 Enhancement Note: The responsibility to "design the product experience that enables agents to protect more homeowners and move faster" and "helps people get through claims with confidence and clarity" directly links this Product Designer role to GTM and operational efficiency. The designer will be crucial in streamlining agent workflows, reducing friction in the sales process, and improving post-sale customer support, all of which are key operational outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 3+ years of experience in an in-house product design role, with a proven track record of shipping successful products.

Required Skills:

• Demonstrable experience in product thinking and interface design, particularly in simplifying complex, data-driven systems.

• Proficiency in designing across multiple levels of fidelity, from high-level user flows and wireframes to detailed visual and interaction designs.

• A structured and principled approach to design, leveraging user research, design principles, and clear rationale to guide decision-making.

• Proven ability to collaborate effectively with product managers, engineers, and other designers in a fast-paced environment.

• Strong understanding of how design directly impacts user adoption, usability, and the long-term quality of a product.

• Excellent communication and presentation skills, with the ability to articulate design concepts and rationale clearly.

• Strong visual and interface design skills, with a keen eye for hierarchy, clarity, and consistency. Preferred Skills:

• Experience designing complex, data-driven products or interfaces catering to multiple distinct user types.

• Experience contributing to or significantly evolving a design system across various product surfaces.

• Strong collaboration experience with engineers to ensure designs are feasible, maintainable, and consistently implemented.

• Familiarity with accessibility standards (WCAG) and responsive design best practices.

• Proficiency with modern design and prototyping tools, such as Figma, Sketch, or Adobe XD.

• Experience creating interactive prototypes using code or code-adjacent tools (e.g., Cursor, Framer, React) to validate complex interactions and user flows.

📝 Enhancement Note: The emphasis on "simplifying complex systems" and designing for "multiple user types" strongly suggests a need for a designer who understands B2B agent tools and B2C customer interfaces, a common requirement in GTM operations. The preference for code-adjacent prototyping indicates a desire for designers who can deeply collaborate with engineering and understand technical feasibility, crucial for efficient product development and operational rollout.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing end-to-end product design projects, demonstrating strong product thinking, user flow mapping, and interface design skills.

• Case studies that clearly articulate the problem, your design process, the rationale behind your decisions, and the measurable impact of your solutions on users and business objectives.

• Examples of simplifying complex systems and designing for multiple user types, highlighting your ability to create intuitive experiences in challenging domains.

• Demonstrations of your ability to design across different fidelities, from low-fidelity wireframes and user flows to high-fidelity visual designs and interactive prototypes.

• Evidence of your contribution to or creation of design systems, showcasing reusable UI patterns and components. Process Documentation:

• Showcase your systematic approach to design, including how you integrate user research, testing, and product metrics into your design process.

• Illustrate your collaboration with product managers and engineers, detailing how you balance user needs, business goals, and technical constraints.

• Provide examples of how you have maintained a high standard of interface quality, focusing on clarity, consistency, and usability.

📝 Enhancement Note: For a role focused on GTM enablement, the portfolio should ideally highlight projects that demonstrate how design solutions have improved operational efficiency, reduced agent onboarding time, increased conversion rates, or simplified complex insurance processes. Quantifiable results are key.

💵 Compensation & Benefits

Salary Range: $100,000 - $125,000 per year.

Benefits:

• Competitive base salary with annual bonus potential.

• Meaningful stock options, offering ownership in Sola Insurance's growth.

• Comprehensive medical, dental, and vision insurance plans to support employee well-being.

• Unlimited Paid Time Off (PTO), promoting work-life balance and personal time.

• Daily catering and an abundance of office snacks, enhancing the on-site work experience.

• A dynamic and collaborative work culture that encourages growth, innovation, and calculated risk-taking.

Working Hours: Standard full-time hours, typically 40 hours per week, with flexibility based on project needs and team collaboration.

📝 Enhancement Note: The salary range is typical for a mid-level Product Designer in a major metropolitan area like Atlanta, especially within a fast-growing startup environment offering equity. The inclusion of daily catering and snacks, alongside unlimited PTO, points to a company culture that invests in employee experience and well-being, which can be attractive for operations professionals seeking a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurtech (Insurance Technology)

Company Size: Small (14 employees)

Founded: Sola Insurance was founded with a mission to address the growing crisis of affordable homeowners insurance, driven by a need for innovative, fraud-reducing policies.

Team Structure:

• A lean, flat organizational structure with direct access to leadership, including the founder, Brayden.

• A small, agile team of 14 employees, fostering close collaboration and a shared sense of ownership.

• Cross-functional collaboration is paramount, with designers working hand-in-hand with product managers and engineers. Methodology:

• Data-driven decision-making, leveraging weather data to inform product development and policy creation.

• A focus on building simple, high-quality software that directly addresses real-world problems for homeowners and insurance agents.

• Embracing a startup environment that encourages rapid iteration, calculated risk-taking, and a long-term vision for decades of impact.

Company Website: https://solainsurance.com/

📝 Enhancement Note: The company's focus on a "first-of-its-kind weather data-driven wind and hail policy" and its mission to "reduce fraud and enable more people to get covered at a price that actually makes sense" indicates a strong emphasis on innovation and problem-solving within the insurance sector. This context is crucial for a Product Designer who will be instrumental in translating these complex concepts into user-friendly interfaces.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for a Product Designer to step into a foundational, high-impact position as the company's first dedicated designer. It's a mid-level role with the potential for substantial growth in scope and responsibility as Sola scales.

Reporting Structure: The Product Designer will work directly with leadership, including the founder, Brayden. This flat structure offers direct mentorship and visibility.

Operations Impact: The Product Designer's work will directly influence Sola's GTM success by creating efficient agent tools that drive sales velocity and by designing clear policyholder experiences that enhance customer satisfaction and retention. The impact is tangible, affecting operational efficiency, customer acquisition, and claim processing.

Growth Opportunities:

• Opportunity to define and mature the design function at Sola, potentially leading to future design team growth and leadership roles.

• Deep dive into the complexities of the Insurtech industry, developing specialized expertise.

• Gain hands-on experience with rapid scaling and hyper-growth environments, a valuable asset for any operations professional.

• Develop advanced skills in simplifying complex systems and building scalable design systems.

📝 Enhancement Note: The "ground floor opportunity with equity" and the "flat structure" suggest that this role is ideal for an ambitious designer eager to shape a product and a company's trajectory. The designer will have a direct line to business strategy and operational impact.

🌐 Work Environment

Office Type: In-person, located in a "nice Midtown Atlanta office with skyline views."

Office Location(s): Atlanta, Georgia. Specific address details would be provided upon inquiry or during the interview process.

Workspace Context:

• A modern office environment offering daily catering, snacks, and scenic views, designed to foster collaboration and productivity.

• The small team size (14 employees) promotes a close-knit, collaborative atmosphere where ideas can be shared freely.

• Direct interaction with leadership and cross-functional teams ensures a dynamic and engaging work setting.

Work Schedule: The role is full-time, with expectations for regular attendance at the Atlanta office. While core hours likely exist, the startup environment may offer some flexibility, especially given the focus on project delivery and collaborative sprints.

📝 Enhancement Note: The emphasis on an in-person environment with amenities like daily catering suggests a company that values face-to-face collaboration and employee comfort, which can be beneficial for complex design and operational problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess basic qualifications and cultural fit.

• Portfolio Review: A deep dive into your portfolio with the hiring manager or founder, focusing on your product thinking, design process, and ability to simplify complex systems. Be prepared to discuss specific projects in detail, highlighting challenges, solutions, and outcomes.

• Design Exercise/Case Study: You may be asked to complete a design challenge or present a case study on a specific problem relevant to Sola's business, demonstrating your approach to a real-world scenario.

• Cross-functional Interviews: Meetings with product managers and engineers to assess collaboration style, technical understanding, and ability to integrate design with development workflows.

• Final Interview: Likely with leadership to discuss overall fit, long-term vision, and potential impact.

Portfolio Review Tips:

• Focus on Impact: Showcase projects where your design decisions led to measurable improvements in user experience, operational efficiency, or business metrics.

• Simplify Complexity: Highlight your ability to distill complex insurance processes or data into intuitive and user-friendly interfaces.

• Show Your Process: Clearly articulate your design methodology, from research and ideation to prototyping and iteration. Explain why you made certain design choices.

• Visual Craft & Usability: Ensure your portfolio demonstrates strong visual design skills alongside a deep understanding of usability principles.

• Tailor to Sola: If possible, incorporate an understanding of Sola's unique product and mission into your portfolio presentation or case study.

Challenge Preparation:

• Understand the Problem: If given a design challenge, thoroughly understand the user needs and business goals.

• Define Your Approach: Outline your design process and the steps you will take to address the challenge.

• Focus on Core Functionality: Prioritize designing the essential user flows and features.

• Articulate Trade-offs: Be prepared to discuss any design trade-offs you made and the rationale behind them.

• Consider the Agent Experience: Given Sola's model, think about how your designs would support agent productivity and sales.

📝 Enhancement Note: The emphasis on "simplifying complex systems" and the company's specific focus on insurance technology means that candidates who can demonstrate experience or a strong understanding of B2B SaaS tools for sales enablement and customer-facing platforms will have a distinct advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for interface design, wireframing, prototyping, and collaboration.

• Design System Tools: Experience with building, maintaining, and scaling design systems within Figma or similar platforms.

Analytics & Reporting:

• Familiarity with using product metrics and user research data to inform design decisions. While not explicitly a design tool, understanding how to access and interpret analytics is key. CRM & Automation:

• While not directly used by the designer, an understanding of how design impacts CRM workflows for agents and internal automation processes would be beneficial.

📝 Enhancement Note: The explicit mention of Figma and the preference for code-adjacent prototyping tools like Framer or React indicate a modern, technically integrated design workflow. Designers comfortable with these tools and their integration capabilities will be well-positioned.

👥 Team Culture & Values

Operations Values:

• Simplicity & Clarity: A core value in designing user experiences that are easy to understand and navigate, especially within the complex insurance domain.

• Quality & Craft: Maintaining a high bar for design execution, ensuring interfaces are polished, intuitive, and reliable.

• Collaboration & Directness: Working closely with leadership and cross-functional teams in a flat structure, valuing open communication and teamwork.

• Innovation & Risk-Taking: Encouraging new ideas and approaches to solve significant problems in the insurance industry.

• Long-Term Vision: Building for decades, emphasizing sustainable growth and lasting impact.

Collaboration Style:

• Highly collaborative, with designers working intimately with product management and engineering from concept to launch.

• Direct access to leadership fosters a culture of shared problem-solving and rapid decision-making.

• Emphasis on clear communication and presenting work effectively to diverse stakeholders.

📝 Enhancement Note: The company's values align with a proactive, results-oriented operations mindset. The emphasis on "simplifying complex systems" and "quality" is paramount for efficient GTM operations, and the "collaboration & directness" in a flat structure is ideal for agile development and problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Simplifying Insurance Complexity: The primary challenge is translating the intricacies of insurance policies, claims, and agent workflows into exceptionally clear and user-friendly digital experiences.

• Scaling Design Systems: Developing and maintaining a robust design system that can scale with hyper-growth while ensuring consistency across multiple product surfaces.

• Balancing Stakeholder Needs: Effectively managing the diverse needs and expectations of agents, policyholders, internal operations teams, and leadership.

• Establishing Design Function: As the first dedicated designer, defining processes, best practices, and the overall design culture within Sola.

Learning & Development Opportunities:

• Become a subject matter expert in the Insurtech industry and data-driven insurance products.

• Gain extensive experience in building and scaling product interfaces within a hyper-growth startup environment.

• Develop leadership and strategic thinking skills through direct collaboration with company founders and leadership.

• Opportunity to influence the product roadmap and company direction significantly.

📝 Enhancement Note: The challenges presented are typical for a foundational role in a scaling startup, offering significant learning opportunities. The "simplifying insurance complexity" challenge is directly tied to improving GTM operational efficiency and customer experience.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing an agent dashboard that helps them manage policy renewals and identify upsell opportunities more efficiently?" (Focus on workflow, data visualization, and actionable insights)

• "Describe a time you had to simplify a highly complex system for users. What was your process, and what was the outcome?" (Highlight your problem-solving approach, user-centricity, and ability to distill complexity)

• "How do you ensure your designs are accessible and inclusive for all users, especially considering diverse policyholder needs?" (Demonstrate your understanding of accessibility standards and implementation) Company & Culture Questions:

• "What interests you about Sola's mission to disrupt the insurance industry with a weather data-driven policy?" (Showcase your research and alignment with the company's vision)

• "How do you see the role of product design contributing to a company's hyper-growth phase?" (Discuss scalability, design systems, and enabling efficient operations)

• "Given our flat structure, how would you approach collaborating with engineers and product managers to ensure design vision is realized?" (Emphasize communication, feedback loops, and partnership) Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative with a clear beginning (the problem), middle (your process and solutions), and end (the impact).

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced error rates, improved task completion times).

• Focus on Rationale: Clearly articulate why you made specific design choices, linking them back to user needs, business goals, or design principles.

• Showcase Systems Thinking: Highlight how your designs fit into a larger product ecosystem and contribute to the design system.

• Be Prepared for Deep Dives: Expect detailed questions about your process, decision-making, and technical considerations.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating an understanding of how design directly impacts operational efficiency for both internal users (agents) and external users (policyholders), and how it supports the company's growth trajectory.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects that showcase your ability to simplify complex systems, design for multiple user types (especially B2B/SaaS), and your experience with design systems. Prioritize case studies with measurable outcomes.

• Resume Optimization: Ensure your resume clearly articulates your 3+ years of in-house product design experience, emphasizing achievements in interface design, user flows, and collaboration with engineering and product teams. Use keywords like "Product Design," "User Experience," "Figma," "Design Systems," and "Insurtech" where relevant.

• Prepare Your Narrative: Be ready to articulate your design process, rationale, and the impact of your work. Practice presenting your portfolio case studies, focusing on Sola's mission and the challenges of the insurance industry.

• Company Research: Thoroughly research Sola Insurance, its mission, its unique product offering, and its target audience (agents and homeowners). Understand the pain points in the current insurance market that Sola aims to solve.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.