Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Heidi

Location: San Francisco, California, United States

Job Type: FULL_TIME

Category: Product Design / UX/UI Design

Date Posted: May 26, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (Remote options available within the United States)

🚀 Role Summary

• Design, prototype, and ship high-quality user experiences that delight clinicians and improve patient care.

• Own the end-to-end design process for specific features, ensuring pixel-perfect execution and seamless interaction.

• Leverage AI tools to accelerate design exploration and enhance the creation of refined solutions.

• Collaborate closely with engineering teams to ensure design integrity and quality during implementation.

• Contribute to and maintain a robust design system, advocating for its consistent and effective use.

📝 Enhancement Note: This role is uniquely positioned within a fast-growing AI healthcare startup, emphasizing a blend of strong design craft and innovative AI tool integration. The "Product Designer" title here implies a hands-on role with significant ownership and a direct impact on the product's user experience.

📈 Primary Responsibilities

• Produce exceptionally crafted, interaction-complete design work that exceeds standard expectations and is suitable for a professional portfolio.

• Integrate AI tools (e.g., Figma AI, Claude Code) actively into the design workflow to generate variants, speed up exploration, and refine concepts efficiently.

• Partner directly with engineers during the development phase, meticulously reviewing builds to ensure alignment with design specifications and flagging any quality deviations.

• Pay close attention to the finer details that distinguish exceptional software, including typography, spacing, motion, and micro-interactions, to build user trust.

• Apply existing design system patterns with precision and proactively identify and communicate needs for new patterns or improvements to existing ones.

• Actively participate in design critiques, sharing work early and often, providing constructive feedback to peers, and receiving feedback with a serious commitment to improvement.

📝 Enhancement Note: The responsibilities highlight a hands-on approach to design, emphasizing a deep understanding of craft and the ability to work independently without extensive support structures. The expectation to "fix a broken pattern in production" rather than file a ticket indicates a proactive, ownership-driven design culture.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating exceptional design skills is paramount. Equivalent practical experience will be highly valued.

Experience: Mid-level experience (approximately 2-5 years) in product design, with a proven track record of shipping user-facing features. Experience in a fast-paced startup environment or within the healthcare technology sector is a plus.

Required Skills:

• A compelling portfolio showcasing component-level and screen-level design craft, with an emphasis on emotional resonance and user delight.

• Proven ability to effectively integrate and leverage AI tools (e.g., Figma AI, Claude Code, or similar) as a core part of the design process.

• Strong foundational design skills, including advanced typography, layout composition, color theory, and component architecture.

• The ability to articulate and defend design decisions with strong reasoning, independent of user testing data.

• Proactive problem-solving skills, with an instinct to address and fix design inconsistencies in production environments.

Preferred Skills:

• Experience with SaaS products, particularly in the healthcare domain.

• Familiarity with medical scribe technology or AI-driven documentation tools.

• Understanding of information architecture principles and their application in complex software.

• Experience with motion design and micro-interactions to enhance user experience.

• A passion for AI technology and its application in transforming industries.

📝 Enhancement Note: The emphasis on independent decision-making and fixing production issues suggests a need for designers who are not only skilled but also possess a strong sense of ownership and technical understanding. The specific mention of AI tools indicates a forward-thinking approach to design workflows.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 distinct projects demonstrating end-to-end product design ownership, from conceptualization to shipped product.

• Each project should highlight your specific contributions, design process, and the rationale behind key decisions.

• Include examples of how you've utilized AI tools to enhance your design process or outcomes.

• Demonstrate exceptional craft at the component and screen level, emphasizing visual polish, interaction design, and attention to detail.

Process Documentation:

• Clearly articulate your design process for each featured project, detailing stages such as research (even if informal), ideation, prototyping, user feedback (if applicable), iteration, and final implementation.

• Explain your approach to collaborating with engineers and other stakeholders throughout the product development lifecycle.

• Document how you ensure quality and consistency, particularly in relation to design systems and pixel-perfect execution.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating tangible design output and process rather than solely relying on theoretical knowledge. The explicit mention of AI tool usage and the ability to ship without extensive support structures are key evaluation criteria.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Product Designer in San Francisco, CA, with experience in AI and SaaS, a competitive salary range is estimated between $130,000 - $170,000 annually. This estimate considers the company's rapid growth, the demanding nature of the role, and the high cost of living in San Francisco.

Benefits:

• Comprehensive healthcare, dental, and vision insurance plans.

• 401k retirement plan with a 3% company match.

• $700 annual budget for learning and development, supporting professional growth.

• $100 monthly health and wellness allowance to support employee well-being.

• $500 home office budget to ensure a comfortable and productive remote work setup.

• Generous parental leave policies: 26 weeks paid primary and 18 weeks paid secondary.

• Fertility support up to $7,000.

• Four weeks of "work from anywhere" per year, offering flexibility.

• Significant equity package, reflecting the company's growth stage and commitment to employee ownership.

Working Hours: The standard workweek is approximately 40 hours. While the company values outcomes over inputs and adapts schedules, a consistent presence and availability during core business hours (especially for cross-functional collaboration) are expected.

📝 Enhancement Note: The salary estimate is based on data from reputable compensation platforms for product designers in the San Francisco Bay Area, adjusted for the specific industry (AI/Healthcare Tech) and the startup's growth phase. The benefits package is extensive and reflects a commitment to employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI), Healthcare Technology, SaaS. Heidi is positioned at the intersection of cutting-edge AI and critical healthcare services, aiming to revolutionize how clinicians interact with technology and patient data.

Company Size: The description implies a rapidly scaling startup, likely in the Series B or C funding stage, with a strong focus on rapid growth and product-market fit. The mention of supporting millions of patient visits and weekly sessions suggests a significant user base and operational scale.

Founded: Founded approximately 18 months prior to the job posting, Heidi has achieved remarkable growth, positioning itself as a major player in the AI healthcare space. This rapid trajectory indicates an agile, fast-paced, and innovation-driven environment.

Team Structure:

• The design team is likely small but highly impactful, consisting of talented individuals who own significant product areas.

• Collaboration is direct and cross-functional, with designers working closely with engineers and potentially product managers.

Methodology:

• Data-driven product development, leveraging AI for both product functionality and internal processes (like design exploration).

• Emphasis on shipping high-quality, user-centric products that solve real-world problems for clinicians.

• A culture of direct feedback and continuous improvement, valuing honest critique and rapid iteration.

• Focus on outcomes and impact rather than process theatre, encouraging autonomy and trust.

Company Website: https://www.heidihealth.com/

📝 Enhancement Note: Heidi's rapid growth and mission-driven approach suggest a culture that attracts ambitious individuals seeking to make a significant impact. The blend of AI innovation and healthcare application creates a unique and challenging work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is for a mid-level Product Designer, expected to operate with a high degree of autonomy and ownership. While not explicitly a senior or lead role, the expectation is for individual contribution that significantly impacts product direction and execution. The opportunity to "own specific features" and "ship work you're proud of" points to substantial responsibility.

Reporting Structure: The designer will likely report to a Head of Product, Lead Designer, or a Product Manager, with direct working relationships with engineering teams. The emphasis on working "directly with engineers" suggests a flat, collaborative structure.

Operations Impact: The Product Designer's role is critical to Heidi's mission. By creating intuitive and efficient tools, they directly enable clinicians to spend more time with patients, reduce burnout, and improve the overall quality of care. This has a direct impact on patient outcomes and the efficiency of healthcare systems, aligning with the company's core mission.

Growth Opportunities:

• Skill Advancement: Deepen expertise in AI-assisted design workflows, contribute to a scaling design system, and gain experience in the complex healthcare technology domain.

• Career Progression: Potential to grow into a Senior Product Designer role, lead design initiatives for new product areas, or even transition into product management or leadership positions within a rapidly growing company.

• Impactful Projects: Work on a product with immense distribution, solving critical global healthcare challenges, offering the chance to create defining work for one's career.

📝 Enhancement Note: The rapid growth of Heidi presents significant opportunities for accelerated career progression. Designers who demonstrate strong performance, initiative, and leadership potential are likely to be fast-tracked for more senior roles and responsibilities.

🌐 Work Environment

Office Type: The role is described as based in San Francisco, with flexibility for exceptional candidates elsewhere in the US. This suggests a hybrid work model, where in-office collaboration might be preferred or required for specific periods, but remote work is also supported.

Office Location(s): San Francisco, California, United States. Specific office details are not provided, but it's implied to be a central hub for key team members and collaborative sessions.

Workspace Context:

• Collaborative Environment: Expect a highly collaborative atmosphere, with direct interaction between designers, engineers, and potentially product leadership. The emphasis is on open communication and shared problem-solving.

• Tools & Technology: Access to modern design tools, including AI-powered assistants, and the opportunity to shape the product's technological foundation. The company likely invests in robust design and engineering infrastructure.

• Team Interaction: Regular design critiques, brainstorming sessions, and cross-functional team meetings are integral to the workflow, fostering a supportive and challenging environment.

Work Schedule: The company values outcomes over inputs and adapts to schedules, emphasizing mental health and flexibility. While a 40-hour workweek is standard, the focus is on delivering results rather than adhering to strict hours. This allows for a degree of autonomy in managing one's workday.

📝 Enhancement Note: The "work from anywhere" policy for four weeks a year, combined with the flexibility for remote work within the US, indicates a modern approach to work arrangements. However, the San Francisco base suggests that proximity and potential in-office collaboration are still valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess foundational skills, craft, and relevant experience.

• Portfolio Presentation & Discussion: A deep dive into 2-3 key projects from the portfolio. This will involve explaining design decisions, process, rationale, and demonstrated impact. Expect questions about how AI tools were used and how you handled challenges.

• Design Exercise/Challenge: A practical design task, potentially involving a specific problem within Heidi's product domain. This might be a take-home assignment or a live exercise. Focus will be on your problem-solving approach, design thinking, and execution quality.

• Cross-functional Interviews: Meetings with engineers and potentially product leadership to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Typically with a co-founder or senior leader, focusing on overall fit, long-term vision, and alignment with company values.

Portfolio Review Tips:

• Curate Selectively: Choose projects that best showcase your strengths, particularly those demonstrating end-to-end ownership, AI integration, and exceptional craft.

• Tell a Story: For each project, articulate the problem, your role, your process, key decisions, and the outcomes. Explain why you made the choices you did.

• Highlight AI Usage: Clearly demonstrate how you've incorporated AI tools into your workflow and the benefits they provided.

• Show, Don't Just Tell: Use visuals – mockups, prototypes, interactive elements, and even code snippets if relevant – to illustrate your work.

• Address the "No" Questions: Be prepared to confidently answer the "If you answer 'no' to these, this may not be the job for you" questions, using examples from your experience.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with Heidi's product, its users (clinicians), and the healthcare AI landscape.

• Focus on Craft and Detail: Prepare to demonstrate meticulous attention to detail in typography, spacing, and interaction design.

• Articulate Your Process: Be ready to explain your design thinking and how you'd approach a given problem, emphasizing efficiency and quality.

• Embrace AI: Consider how AI could be applied to solve the challenge problem, reflecting the company's tech stack.

📝 Enhancement Note: The interview process heavily emphasizes practical design skills, portfolio quality, and a proactive, independent mindset. The ability to articulate design rationale without relying solely on user testing is a key differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma is the industry standard and highly likely to be the primary tool. Proficiency is expected.

• AI Design Tools: Explicitly mentioned are Figma AI and Claude Code. Familiarity and practical application of AI assistants for design tasks (e.g., generating variants, writing copy, coding assistance) are crucial.

• Prototyping Tools: Built-in Figma prototyping or other common tools like InVision or Principle.

• Design System Management: Tools and processes for contributing to and maintaining a design system.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer role, but an understanding of the broader SaaS ecosystem and how design fits into the customer journey is helpful.

📝 Enhancement Note: The explicit mention of AI tools is a significant indicator of the technology stack. Candidates are expected to be proficient not only in standard design tools but also in leveraging emerging AI capabilities to enhance their workflow and output.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Precision: A deep appreciation for detail, quality, and pixel-perfect execution in all design work.

• Impact-Driven: A focus on solving real-world problems for clinicians and patients, prioritizing outcomes over process.

• Innovation & AI Integration: Embracing new technologies, particularly AI, to drive efficiency and create novel solutions.

• Ownership & Proactivity: Taking responsibility for features, identifying and fixing issues, and driving initiatives forward independently.

• Collaboration & Critique: Valuing open communication, honest feedback, and a shared commitment to building the best product.

Collaboration Style:

• Direct & Transparent: Expect frequent, open communication with engineers and product teams.

• Critique-Oriented: A culture where work is shared early and often, and constructive feedback is given and received with seriousness.

• Cross-Functional Synergy: Close partnership with engineering is essential, ensuring designs are technically feasible and implemented with fidelity.

• Shared Mission: A collective drive towards the company's mission of strengthening the human connection in healthcare.

📝 Enhancement Note: The company culture emphasizes high performance, autonomy, and a shared mission. The ideal candidate is someone who thrives in a fast-paced environment, is passionate about design craft, and is eager to contribute to a meaningful product.

⚡ Challenges & Growth Opportunities

Challenges:

• Healthcare Complexity: Navigating the intricate and regulated healthcare industry, understanding clinical workflows, and ensuring compliance.

• Rapid Scaling: Adapting designs and processes to a rapidly growing user base and evolving product requirements in a fast-paced startup.

• AI Integration Nuances: Effectively integrating AI tools into design workflows while maintaining high craft standards and user trust.

• Balancing Autonomy and Collaboration: Thriving in an environment that offers significant autonomy while requiring close collaboration with engineering and product teams.

Learning & Development Opportunities:

• AI-Powered Design: Become a leader in utilizing AI tools for design exploration, iteration, and production.

• Healthcare Tech Expertise: Gain deep knowledge of the healthcare technology landscape and its unique design challenges.

• Design System Contribution: Play a key role in evolving and scaling a comprehensive design system for a rapidly growing product.

• Product Ownership: Take ownership of significant product features, driving their design vision from concept to reality.

• Mentorship & Leadership: Potential for rapid advancement to senior roles and leadership opportunities within a fast-growing company.

📝 Enhancement Note: The challenges presented are significant but come with commensurate growth opportunities. Candidates who are adaptable, proactive, and eager to learn will find this role highly rewarding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you disagreed with an engineering decision regarding a design implementation. How did you handle it, and what was the outcome?" (Focus on collaboration, negotiation, and technical understanding.)

• "Walk me through a project where you used AI tools extensively. What was your process, what were the benefits, and what limitations did you encounter?" (Demonstrate practical AI application and critical thinking.)

Company & Culture Questions:

• "What excites you most about Heidi's mission to strengthen the human connection in healthcare?" (Show genuine interest in the company's purpose.)

• "How do you approach working in a fast-paced startup environment where processes might be less defined and you need to be highly autonomous?" (Demonstrate adaptability and proactivity.)

Portfolio Presentation Strategy:

• Focus on Process & Rationale: For each project, clearly explain the problem, your role, your design process, the key decisions you made, and why you made them.

• Showcase AI Integration: Explicitly point out where and how AI tools were used in your workflow and the impact they had.

• Highlight Craftsmanship: Emphasize the details – typography, spacing, micro-interactions – that demonstrate your high level of craft.

• Quantify Impact (if possible): Even if not directly tied to user testing, discuss the intended impact or any observed positive outcomes of your designs.

• Be Prepared for Deep Dives: Expect detailed questions about your design choices, technical considerations, and problem-solving approach.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill, but also strategic thinking, problem-solving ability, collaboration, and a cultural fit with a mission-driven, fast-paced startup that values AI innovation.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight experience in product design, AI tool integration, and any relevant healthcare or SaaS background. Quantify achievements where possible.

• Curate Your Portfolio: Select 2-3 strong projects that showcase end-to-end ownership, exceptional craft, and your use of AI design tools. Ensure it's easily navigable and tells a compelling story for each project.

• Prepare Your Portfolio Walkthrough: Practice explaining your projects, focusing on your process, rationale, challenges, and outcomes, paying special attention to AI integration and design decisions.

• Research Heidi: Understand their mission, product, and recent growth. Be prepared to articulate why you are a good fit for their specific culture and challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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