Product Designer

📍 Job Overview

Job Title: Product Designer

Company: FREENOW

Location: Berlin, Germany; Hamburg, Germany; Barcelona, Catalonia, Spain

Job Type: Full-time

Category: Product Design / GTM Operations Enablement

Date Posted: 2026-06-08T12:48:50

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on designing complex B2B products and workflows that support operational efficiency and new business models within the mobility sector.

• You will own the end-to-end design process for a specific vertical, from initial discovery and research through to final specifications and engineering handoff.

• The position requires translating intricate operational and business requirements into clear, intuitive, and powerful user experiences for both web and potentially mobile applications.

• Collaboration is key, involving active partnership with Product Managers, Researchers, and Engineers to validate concepts and ensure successful implementation.

📝 Enhancement Note: While this role is for a Product Designer, the emphasis on B2B products, complex workflows, operational tools, and shaping new business models directly aligns with GTM Operations enablement. The designer will be instrumental in creating the user interfaces and experiences that sales, support, and operational teams will use to manage and grow business. Therefore, this role has significant implications for Go-To-Market (GTM) strategy and operational efficiency.

📈 Primary Responsibilities

• End-to-End Design Ownership: Take full responsibility for the design lifecycle of your designated vertical, from initial user research and concept ideation to detailed wireframing, prototyping, and final design specifications for engineering.

• Complex Workflow Simplification: Master the art of transforming complex, information-dense operational and business requirements into elegant, intuitive, and highly usable product interfaces for B2B users.

• User-Centric Research & Validation: Proactively initiate, conduct, and synthesize qualitative and quantitative user research (interviews, usability testing, surveys) to deeply understand user needs, validate design assumptions, and drive informed design decisions.

• Cross-Functional Collaboration & Partnership: Act as an integral part of the product development team, fostering strong, collaborative relationships with Product Managers, UX Researchers, and Software Engineers. Engage in active dialogue and co-creation, rather than merely handing off designs.

• Design System Contribution & Maintenance: Actively contribute to the growth and maintenance of FREENOW's comprehensive design system, ensuring consistency, scalability, and efficiency across all products and platforms.

• Data-Informed Iteration: Leverage post-launch analytics, user feedback, and performance metrics to evaluate the effectiveness of designs, identify areas for improvement, and drive continuous iteration and optimization.

📝 Enhancement Note: The responsibilities highlight a strategic design role focused on business-critical applications, requiring a deep understanding of user workflows beyond typical consumer-facing products. The emphasis on "shaping how new business models look and work from the ground up" and "complex B2B products — workflows that go far beyond a simple booking screen" indicates a significant impact on the company's operational capabilities and GTM strategy.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating equivalent experience and proficiency in design principles is essential. A degree in Design, HCI, Computer Science, or a related field is often beneficial. Experience:

• Minimum of 4 years of dedicated experience in Product Design, with a strong preference for backgrounds in B2B SaaS, enterprise software, or products with heavily operational components.

• Demonstrated success in designing and launching complex, information-dense workflows that have been simplified into user-friendly products.

• Experience with both web-based applications and mobile design (iOS/Android) is advantageous, with a web-first approach expected. Required Skills:

• Figma Proficiency: Expert-level skills in Figma for UI design, prototyping, and component creation.

• Design System Expertise: Proven ability to contribute to, maintain, and leverage design systems for consistent and scalable product development.

• User Research & Synthesis: Strong capability in conducting user research (interviews, usability testing) and synthesizing findings into actionable design insights.

• Prototyping & Validation: Skill in rapid prototyping to quickly test and validate design concepts with stakeholders and users.

• Complex Problem Solving: Ability to dissect and solve intricate design challenges related to operational processes and B2B user needs.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design decisions clearly to Product Managers, Engineers, and senior stakeholders.

• English Fluency: Professional-level fluency in English is required.

Preferred Skills:

• German Language Proficiency: A significant advantage for collaboration within the German market and with local teams.

• Experience with Mobility or Logistics Platforms: Familiarity with the nuances of multi-modal transportation or logistics software.

• Data Analysis Acumen: Ability to interpret product analytics and user data to inform design iterations.

• Agile/Scrum Methodologies: Experience working within agile development environments.

📝 Enhancement Note: The requirement for B2B SaaS, enterprise tools, or operations-heavy products, coupled with the need to translate "complex operational and business requirements into clean, intuitive user experiences," strongly suggests this role will involve designing internal tools or platforms that support FREENOW's business operations. This necessitates a candidate who can think strategically about process efficiency and user enablement for non-consumer facing roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 2-3 detailed case studies that illustrate end-to-end product design ownership, focusing on complex B2B workflows or operational tools.

• Problem Definition & Solution: Clearly articulate the business or operational problem, the user needs identified, and how your design solution addressed these complexities.

• Design Process Documentation: Detail your design process, including user research methodologies, ideation techniques, wireframing, prototyping, usability testing, and iteration based on feedback.

• System Contribution: If applicable, highlight contributions to or usage of design systems, demonstrating an understanding of scalability and consistency.

• Metrics & Impact: Quantify the impact of your designs where possible, using metrics related to user adoption, task completion rates, efficiency gains, or business outcomes.

Process Documentation:

• Workflow Analysis: Demonstrate your ability to analyze existing or proposed operational workflows, identifying pain points and opportunities for design intervention.

• Information Architecture: Provide examples of how you've structured complex information and functionality for clarity and ease of use in an operational context.

• User Flow Diagrams: Include user flow diagrams that map out multi-step processes for B2B users, illustrating navigation and decision points.

📝 Enhancement Note: Given the role's focus on B2B products and operational workflows, a portfolio must go beyond aesthetic presentation. It needs to demonstrate a deep understanding of the user's context within an operational environment, the ability to simplify complex processes, and the capacity to measure the impact of design on efficiency and business goals. This is critical for a role that will likely support internal operations teams or B2B clients managing complex services.

💵 Compensation & Benefits

Salary Range:

• Based on the experience level (2-5 years), location (major European cities: Berlin, Hamburg, Barcelona), and the specialized nature of B2B/enterprise design, a competitive salary range can be estimated.

• Estimated Annual Salary: €50,000 - €75,000 (or local equivalent in EUR).

• Methodology: This estimate is derived from industry benchmarks for mid-level Product Designers in major tech hubs in Germany and Spain