Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Dwelly

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: 2026-07-27T21:40:22

Experience Level: Mid-Senior Level (5+ years)

Remote Status: On-site

🚀 Role Summary

• Drive product experience across Dwelly's suite of AI-enabled lettings and property management tools, including tenant portals, landlord interfaces, and internal back-office systems.

• Spearhead the foundational development of Dwelly's design system, component library, and lightweight design workflows to ensure consistency and efficiency.

• Translate complex user needs and operational workflows into intuitive, user-friendly interfaces that enhance efficiency for Dwelly Agents and user experience for Tenants and Landlords.

• Collaborate closely with product management and engineering teams to deliver high-quality, shippable designs that balance user needs, business objectives, and technical feasibility within an agile, early-stage environment.

📝 Enhancement Note: This role is pivotal in establishing the design foundation for a rapidly scaling proptech company. The emphasis on building from the ground up, coupled with the AI-enabled nature of Dwelly, suggests a need for a designer comfortable with ambiguity and strategic design thinking, not just execution. The "MVP that prioritises getting the job done" indicates a focus on functional design for complex workflows before aesthetic polish.

📈 Primary Responsibilities

• Conduct comprehensive user research, collaborating with product teams to identify pain points and gather insights from diverse user personas: Tenants, Landlords, Maintenance Contractors, and Dwelly Agents.

• Translate qualitative and quantitative research findings into actionable design decisions, advocating for user needs and usability best practices throughout the product development lifecycle.

• Design end-to-end user flows, wireframes, and high-fidelity UIs for both customer-facing portals (Tenant Find, Property Management, Payments) and critical internal back-office tools.

• Develop and maintain a robust design system, including a comprehensive component library and reusable patterns, to ensure visual consistency and streamline design and development efforts.

• Define and implement lightweight, efficient design workflows, documentation standards, and review processes suitable for a fast-paced, early-stage startup environment.

• Partner closely with engineers and product managers to ensure designs are technically feasible and translate seamlessly into production-ready specifications, iterating based on post-launch feedback.

• Bring clarity, usability, and a high degree of craft to data-dense, workflow-heavy operational products, prioritizing efficiency and task completion.

• Contribute to establishing a shared design culture and a strong sense of product ownership within the wider team.

📝 Enhancement Note: The responsibilities highlight a dual focus: building foundational design infrastructure (design system, processes) and executing on product design for both customer-facing and internal tools. The emphasis on "data-dense, workflow-heavy operational products" suggests a need for experience in designing complex B2B or internal applications where efficiency and data accuracy are paramount.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience. Experience:

• 5+ years of professional experience in product design, with a proven track record of designing for both complex operational/B2B tools and consumer-facing products.

• Demonstrated experience operating effectively in early-stage, low-structure environments, as well as more structured, product-led organizations.

• Experience in building or significantly contributing to a design system from scratch is highly desirable.

• Prior experience designing for operational, back-office, or B2B tools where efficiency and workflow optimization are central, ideally within tech-enabled or operational businesses. Required Skills:

• User Research & Analysis: Proficiency in conducting user interviews, usability testing, and synthesizing qualitative/quantitative data to inform design decisions.

• Interaction Design: Strong ability to conceptualize and design intuitive user flows and interactive elements that solve complex problems.

• Visual Design: Excellent aesthetic sensibility and the ability to create clean, functional, and visually appealing user interfaces.

• Systems Thinking: Capacity to understand and design for interconnected systems, ensuring consistency and scalability across multiple products and features.

• Prototyping: Expertise in creating interactive prototypes (using tools like Figma, Sketch, Adobe XD) to effectively communicate design concepts and test user flows.

• Design System Development: Experience in creating, documenting, and maintaining design systems, component libraries, and style guides.

• Collaboration & Communication: Exceptional ability to communicate design rationale clearly and effectively to cross-functional teams (product managers, engineers) and stakeholders.

Preferred Skills:

• AI-Assisted Design: Familiarity and proficiency in leveraging AI tools for rapid prototyping, design iteration, or generating design assets.

• B2B/Operational Tool Design: Specific experience designing for complex internal tools, CRM systems, or workflow-heavy applications within industries like real estate, finance, or logistics.

• Agile Methodologies: Experience working within Agile development frameworks, adapting to iterative processes and fast-paced sprints.

• Data Visualization: Ability to design effective ways to present complex data within user interfaces.

📝 Enhancement Note: The requirement for "5+ years" and a portfolio spanning "complex/operational tools and consumer-facing products" indicates a need for a seasoned designer capable of handling both strategic and executional aspects. The explicit mention of AI in prototyping signals a forward-thinking approach and a desire for candidates who can leverage emerging technologies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated End-to-End Design Process: Showcase a minimum of 2-3 comprehensive case studies detailing your involvement from initial problem identification and user research through to final design implementation and post-launch iteration.

• Complex Workflow Design: Include examples of designing for data-dense, workflow-heavy applications. Highlight how you simplified complex processes, improved efficiency, and ensured data accuracy for users.

• Design System Contribution: If applicable, present examples of your contributions to or creation of design systems, component libraries, or style guides. Detail the process, the impact, and how consistency was achieved.

• User-Centric Problem Solving: Clearly articulate the user problems you addressed, the design solutions you proposed, and the measurable impact of your designs on user experience and business objectives.

• Cross-Functional Collaboration: Illustrate your ability to work effectively with product managers and engineers, showcasing how you translated requirements into buildable designs and managed handoffs.

Process Documentation:

• Applicants should be prepared to discuss their personal design process, including how they approach user research, ideation, prototyping, testing, and iteration.

• Demonstrate familiarity with creating and maintaining design documentation, including user flows, wireframes, UI specifications, and design system guidelines.

• Be ready to explain how you would establish and evolve a lightweight design process within an early-stage team, balancing speed with quality and collaboration.

📝 Enhancement Note: For a role focused on building foundational design elements and tackling complex operational tools, the portfolio must emphasize process, problem-solving, and the ability to create scalable design systems. Case studies should clearly articulate the "why" and "how" behind design decisions, especially for B2B applications.

💵 Compensation & Benefits

Salary Range:

• £60,000 - £90,000 per annum (estimated based on experience level, location, and industry benchmarks for Product Designers in London). Benefits:

• Competitive salary with the potential for equity options based on performance, recognising exceptional contributions to integration success.

• Opportunity to shape the design of a rapidly growing AI-enabled platform in the large residential rentals market.

• Work in a fast-paced, product-focused environment backed by top-tier investors.

• Be part of a team with deep experience in real estate, technology, and operations.

• Contribution to solving complex problems in a significant consumer industry.

• Potential for significant impact and professional growth within an early-stage company. Working Hours:

• Standard 40-hour work week, with flexibility expected to meet project deadlines and the demands of an early-stage startup.

📝 Enhancement Note: The salary range is estimated for a Product Designer with 5+ years of experience in London, considering industry standards and the estimated complexity of the role. Equity options are a significant part of the compensation, reflecting the early-stage nature of Dwelly and the desire to reward impactful contributions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Technology (Proptech), AI-Enabled Services, Property Management.

Company Size: Dwelly is a fast-growing startup, likely between 50-150 employees, with a small, agile product team of around 6 individuals (including this role). This size fosters a dynamic, collaborative environment where individual contributions are highly visible.

Founded: Dwelly is a relatively new company, leveraging a roll-up strategy to acquire existing agencies. This implies a blend of established operational practices from acquired businesses and a new, innovative tech-driven approach.

Team Structure:

• The Product team is small and fast-moving, likely comprising Product Managers, Engineers, and this Product Designer.

• Reporting structure is likely to be to a Head of Product or a similar leadership role within the product function.

• Cross-functional collaboration is essential, with daily interaction expected between design, product, and engineering. The company also emphasizes collaboration with operations teams from acquired agencies to integrate their processes. Methodology:

• Data-Driven Decisions: Dwelly emphasizes leveraging AI and data to automate processes and improve user experiences, indicating a strong preference for data-informed design.

• Agile & Iterative Development: Given the early-stage nature and focus on speed, development likely follows agile methodologies, with rapid iteration cycles.

• User-Centricity: The company aims to "radically improve user experiences," highlighting a core focus on understanding and serving the needs of tenants, landlords, and internal agents.

• Operational Excellence: Dwelly's core strategy involves improving the efficiency of real estate agencies, underscoring a commitment to operational excellence in both their technology and their business processes.

Company Website: https://www.dwelly.co.uk/ (Note: Actual company website may vary, this is a placeholder based on typical domain usage).

📝 Enhancement Note: Dwelly's model of acquiring agencies and integrating them into a tech platform suggests a unique company culture that blends traditional real estate operations with cutting-edge technology. The "Dwelly Core Principles" mentioned in the job description are crucial for understanding their values. The emphasis on AI and operational excellence points to a pragmatic, results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-to-Senior Product Designer, with the expectation of 5+ years of experience. It carries significant responsibility for establishing foundational design practices and owning key product areas, indicating a high level of autonomy and impact.

Reporting Structure: The Product Designer will likely report to a Product Lead or Head of Product. They will collaborate closely with a small team of Product Managers and Engineers, forming the core of the product development unit.

Operations Impact: The Product Designer's work directly impacts Dwelly's ability to integrate acquired agencies, improve the efficiency of their internal operations, and enhance the user experience for landlords and tenants. This role is critical to Dwelly's mission of disrupting the residential rentals industry through technology and operational efficiency.

Growth Opportunities:

• Design Leadership: As Dwelly scales, there will be opportunities to grow into a Design Lead or Manager role, overseeing a growing team of designers and shaping the overall design strategy.

• Specialization: Deepen expertise in specific areas such as B2B operational tools, AI-driven interfaces, or building scalable design systems.

• Strategic Influence: Contribute to product strategy discussions, influencing the direction of Dwelly's platform based on design insights and user needs.

• Industry Expertise: Develop deep knowledge within the Proptech and AI sectors, becoming a subject matter expert in designing for real estate management.

• Impactful Projects: Work on high-visibility projects that directly contribute to the company's growth and market disruption.

📝 Enhancement Note: The role offers a significant opportunity for career advancement, particularly in building out design functions from the ground up. The emphasis on "outsized impact" and "establishing basic building blocks of design" suggests a fast track for ambitious designers looking to make a mark.

🌐 Work Environment

Office Type: Dwelly is described as not having a "fancy office or a static workplace," suggesting a modern, potentially agile office environment focused on collaboration and productivity rather than traditional corporate aesthetics. Given the location in London, it's likely a well-connected, accessible office space.

Office Location(s): Primarily London, England, United Kingdom. The company has a presence in the UK and potentially the EU, so the primary operational hub is likely London.

Workspace Context:

• Collaborative Hub: The workspace is designed to foster collaboration between product, engineering, and design teams, encouraging open communication and idea sharing.

• Tech-Enabled: Expect access to modern design tools and technology, including AI-assisted tools, to support efficient workflows.

• Agile Setup: The environment is likely set up to support agile development methodologies, with flexible team arrangements and dynamic work processes.

• Focus on Impact: The emphasis is on solving complex problems and achieving ambitious results, creating a driven and results-oriented atmosphere.

Work Schedule: While a standard 40-hour work week is implied, the early-stage nature of Dwelly suggests that flexibility and a willingness to go the extra mile during critical phases will be necessary. The focus is on achieving ambitious results, which may require adapting schedules to meet project milestones.

📝 Enhancement Note: The description of the work environment emphasizes practicality and impact over traditional office perks. This suggests a culture that values hard work, innovation, and tangible results, appealing to self-starters who thrive in dynamic settings.

📄 Application & Portfolio Review Process

Interview Process:

• Application Review: Initial screening of applications and portfolios based on experience, skills, and alignment with Dwelly's needs.

• Initial Screening Call: A brief conversation with a recruiter or hiring manager to assess cultural fit, basic qualifications, and motivation.

• Portfolio Presentation & Design Challenge: Candidates will likely present their portfolio, showcasing relevant case studies, and may be given a short design challenge or take-home assignment relevant to Dwelly's products. This step assesses practical design skills, problem-solving abilities, and communication.

• Team Interviews: Meetings with key members of the product and engineering teams to evaluate collaboration skills, technical understanding, and alignment with team dynamics.

• Final Interview: A discussion with senior leadership (e.g., Head of Product, CEO) to assess strategic thinking, cultural fit, and overall suitability for the role and company vision.

Portfolio Review Tips:

• Tell a Story: Structure your case studies to clearly articulate the problem, your process, your solutions, and the impact. Use visuals effectively to guide the reviewer.

• Focus on Process: For this role, emphasize your approach to complex workflows, B2B tools, and design system development. Show how you think and solve problems.

• Highlight Impact: Quantify results wherever possible. Use metrics related to efficiency, user satisfaction, task completion rates, or adoption.

• Showcase Versatility: Ensure your portfolio demonstrates experience with both operational/internal tools and consumer-facing applications, as required.

• Address AI Use: If you have experience using AI in your design process, be prepared to discuss it and showcase any relevant examples.

Challenge Preparation:

• Understand Dwelly: Research Dwelly's business model, target users (landlords, tenants, agents), and the challenges of the property management industry.

• Focus on Efficiency: Anticipate challenges that require designing for efficiency, data accuracy, and complex workflows within a property management context.

• Think Systemically: Be prepared for challenges that require you to consider how your design fits into a larger system or workflow.

• Communicate Clearly: Practice articulating your design decisions and rationale concisely and persuasively.

📝 Enhancement Note: The emphasis on both portfolio presentation and a potential design challenge underscores the need for candidates to demonstrate not only their past work but also their ability to apply their skills to Dwelly's specific problems. Given the "build from the ground up" nature of the role, adaptability and a clear design process will be heavily scrutinized.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable as industry standard for collaborative design), Sketch, Adobe Creative Suite (Illustrator, Photoshop).

• AI-Assisted Design Tools: Candidates are expected to be "in step with recent technology advancements" and "can prototype and ship designs quickly and independently with the help of AI." This may include tools for AI-powered ideation, asset generation, or rapid prototyping.

Analytics & Reporting:

• While not explicitly mentioned for the designer, awareness of how user data is tracked and analyzed is beneficial. Tools like Google Analytics, Mixpanel, or Amplitude might be used by product teams. CRM & Automation:

• Dwelly uses a CRM and likely other internal tools for property management and agency integration. Experience with or understanding of these systems would be advantageous. The company itself is an AI-enabled platform, suggesting a high degree of automation is core to its operations.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern product designers. The explicit mention of AI in prototyping is a key differentiator, suggesting that familiarity with AI-powered design tools or a strong willingness to learn and adopt them will be crucial.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Prioritizing the needs and experiences of tenants, landlords, and agents above all else. This means deeply understanding user pain points and designing solutions that genuinely improve their lives.

• Passion for Invention: A drive to innovate and find new, better ways to solve problems in the residential rentals industry, leveraging technology and AI.

• Operational Excellence: A commitment to efficiency, accuracy, and seamless execution in both the product and the business processes. This translates to designing for clarity and ease of use in complex workflows.

• Long-Term Thinking: A strategic approach to product development and business growth, focusing on sustainable solutions and building for the future rather than quick fixes.

• Ownership & Execution: A "get things done" attitude and a strong sense of responsibility for delivering high-quality work, especially critical in an early-stage environment.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with Product Managers and Engineers, with a shared responsibility for product success. Design discussions are likely integrated early and often into the development process.

• Open Communication: A culture that encourages open feedback, constructive critique, and transparent communication to foster continuous improvement.

• Agile & Iterative: The team likely embraces agile principles, working in sprints, adapting to changes, and iterating on designs based on feedback and data.

• Impact-Focused: The team is driven by achieving ambitious results and making a significant impact on the industry, fostering a motivated and results-oriented atmosphere.

📝 Enhancement Note: Dwelly's explicitly stated core principles ("Customer obsession rather than competitive focus," "Passion for invention," "Operational excellence," "Long-term thinking") are the bedrock of their culture. Candidates should align with these values and be prepared to demonstrate how they embody them in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing design systems, processes, and best practices in an early-stage company requires initiative, strategic thinking, and the ability to define standards where none exist.

• Balancing Complexity and Simplicity: Designing for data-dense, workflow-heavy internal tools while making them feel simple and intuitive is a significant design challenge.

• Integrating Acquired Agencies: The company's roll-up strategy means integrating diverse operational processes and potentially legacy systems, requiring adaptable design solutions.

• Rapid Scaling: Keeping pace with a fast-growing company and evolving product demands while maintaining design quality and consistency.

• AI Integration: Effectively leveraging AI in the design process and for end-user features requires staying abreast of technology and experimenting with new tools and methodologies.

Learning & Development Opportunities:

• Design System Leadership: Opportunity to build and own a design system from its inception, a highly valuable skill for future design roles.

• Proptech & AI Expertise: Gain deep knowledge of the real estate technology sector and the application of AI in business operations.

• Strategic Product Influence: Contribute significantly to product strategy and roadmap development, influencing the direction of a growing platform.

• Mentorship: Potential to learn from experienced leaders in technology, real estate, and operations within the company.

• Skill Expansion: Develop skills in areas such as B2B SaaS design, complex workflow optimization, and leveraging AI for design efficiency.

📝 Enhancement Note: The challenges presented are inherent to a startup environment focused on disruption and growth. They offer significant opportunities for a designer to develop new skills, take on leadership responsibilities, and make a tangible impact.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for establishing a design system for a new product or company from scratch. What were the key considerations and challenges?"

• "How would you approach designing a complex operational dashboard for Dwelly Agents, prioritizing efficiency and data accuracy? Walk us through your thought process."

• "Given Dwelly's AI-enabled approach, how might you leverage AI tools in your design process to accelerate prototyping or enhance user experiences?"

• "Tell me about a time you had to balance user needs with technical constraints or business priorities. How did you navigate that?"

• "How do you ensure consistency and usability across a suite of related products (e.g., tenant portal, landlord portal, internal tools)?" Company & Culture Questions:

• "What interests you most about Dwelly's mission and business model, particularly the acquisition strategy?"

• "How do your personal values align with Dwelly's core principles (Customer obsession, Passion for invention, Operational excellence, Long-term thinking)?"

• "Describe your ideal work environment and how you collaborate within a product and engineering team."

• "How do you stay updated on the latest design trends and technologies, especially in AI and proptech?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the constraints, your design process, key decisions, and the outcomes.

• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes, user flows) to illustrate your points. For operational tools, showcase how you simplified complex interactions.

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs (e.g., improved conversion rates, reduced task completion time, increased user satisfaction).

• Discuss Trade-offs: Be prepared to discuss design decisions and the trade-offs you made, especially when balancing user needs, technical feasibility, and business goals.

• Highlight System Thinking: Emphasize how your designs fit into a larger system and contribute to overall product goals, particularly relevant for building a design system.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong design process, an understanding of complex B2B/operational design challenges, and an ability to think strategically about building design foundations. Highlighting experience with AI and a clear alignment with Dwelly's core values will be crucial.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in designing complex operational tools, B2B applications, and your ability to build design systems from scratch. Ensure your portfolio prominently features case studies demonstrating these skills.

• Resume Optimization: Clearly articulate your years of experience, specific design skills (interaction, visual, systems thinking), and any experience with AI-assisted design or proptech. Use keywords from the job description.

• Portfolio Walkthrough Practice: Prepare to walk through your most relevant case studies, focusing on your process, problem-solving approach, and the impact of your designs. Practice explaining your design decisions concisely and persuasively.

• Company Research: Thoroughly research Dwelly's business model, mission, core principles, and the challenges of the residential rentals market. Understand how their AI-enabled strategy and agency acquisition model work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Dwelly before making application decisions.