Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Apiiro

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-Time

Category: Product Design / Application Security

Date Posted: 2026-05-04

Experience Level: Mid-Level (4-5 years)

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design initiatives, encompassing user research, discovery, high-fidelity design, and implementation support, with a focus on application security platforms.

• Collaborate closely with design counterparts, product managers, and engineers to translate intricate technical requirements into intuitive and user-friendly experiences.

• Develop and maintain a consistent, scalable visual language and design system across the entire product suite, ensuring a cohesive user experience.

• Design interfaces for data-heavy products, transforming complex information into clear, consumable, and actionable insights for B2B users.

📝 Enhancement Note: This role is explicitly for a Product Designer within an Application Security startup, emphasizing end-to-end ownership and deep collaboration with engineering. The "Must" requirements highlight critical skills for this specific domain and company stage.

📈 Primary Responsibilities

• Drive the entire product design lifecycle, from initial concept, user research, and wireframing to detailed UI design and close collaboration with engineering for successful implementation.

• Partner with product management and engineering teams to define feature requirements, user flows, and interaction models, ensuring alignment with business objectives and technical feasibility.

• Create and meticulously maintain high-fidelity Figma deliverables, including component libraries, design specifications, and interactive prototypes, that engineers can readily utilize.

• Develop and evolve a comprehensive design system, ensuring visual consistency, scalability, and adherence to brand guidelines across all product touchpoints.

• Translate complex data sets and technical concepts into clear, intuitive, and actionable user interfaces that empower B2B customers to manage application security risks effectively.

• Conduct user research, usability testing, and gather feedback to inform design decisions and validate solutions, ensuring a user-centric approach.

• Contribute to feature strategy by mapping out full functionality and prioritizing user experience elements based on impact and feasibility.

📝 Enhancement Note: The responsibilities emphasize a hands-on, end-to-end design process with a strong focus on B2B SaaS products, complex data visualization, and design system development, which are common in mature product design roles within tech companies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Industrial Design, Visual Communication, or a related field, or equivalent practical experience.

Experience: 4-5 years of professional experience in product design, with a significant focus on complex B2B software products.

Required Skills:

• Design Systems Expertise: Proven experience in creating, implementing, and maintaining robust design systems or actively contributing to their development. This includes a deep understanding of component-based design principles.

• Figma Proficiency: Advanced skills in Figma, including mastery of components, variants, auto-layout, and creating engineer-friendly assets.

• Technical Acumen: Solid understanding of HTML/CSS and a demonstrated ability to work effectively and collaboratively with software developers.

• System-Level Thinking: Ability to conceptualize and design complex systems, understanding the broader product architecture and user journey.

• Data Visualization: Experience designing user interfaces for data-intensive applications, simplifying complex information into digestible and actionable formats.

• Product Strategy: Experience in mapping feature functionality, defining user flows, and prioritizing user experience elements based on strategic impact and technical constraints.

• Visual Design & Detail Orientation: A strong design vision coupled with exceptional visual design skills and a meticulous, pixel-perfect approach to design execution.

• Communication: Clear and articulate communication skills in English, both written and verbal, for effective collaboration with cross-functional teams.

• Self-Management: Demonstrated ability to work independently, take initiative, and lead design efforts with minimal supervision.

Preferred Skills:

• Cybersecurity Domain Knowledge: Prior experience designing user experiences for cybersecurity products or platforms.

• Web Application Redesign: Experience participating in a comprehensive redesign of a web application.

• AI-Native App Design: Familiarity or experience designing applications within an AI-native environment.

📝 Enhancement Note: The requirements emphasize a blend of technical understanding (HTML/CSS, Figma), strategic thinking (feature strategy, system thinking), and domain-specific experience (B2B, data-heavy products, cybersecurity). The "Must" designation for design systems and developer collaboration highlights key operational dependencies for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design System Showcase: Demonstrate your contribution to or creation of a design system, highlighting its structure, core components, and scalable benefits.

• Complex B2B Product Case Study: Present a detailed case study of a complex B2B product you designed, focusing on the problem, your design process, challenges overcome, and the impact of your solutions.

• Data Visualization Examples: Include examples of how you've designed interfaces to effectively present complex data in a clear, consumable, and actionable manner for business users.

• Collaboration with Engineering: Showcase instances where you've worked closely with developers, providing clear specifications and assets that facilitated smooth implementation.

Process Documentation:

• User Research & Discovery: Document your approach to user research, stakeholder interviews, and problem definition, showcasing how insights informed design decisions.

• Iterative Design Process: Illustrate your iterative design process, including wireframing, prototyping, usability testing, and how feedback loops influenced design evolution.

• Figma Workflow: Provide examples of your Figma workflow, demonstrating proficiency in component creation, auto-layout, and creating reusable design assets.

📝 Enhancement Note: The portfolio requirements are aligned with a senior product design role, emphasizing practical application of design systems, experience with complex B2B products, and clear demonstration of collaboration with engineering. This suggests a need for candidates who can not only design but also contribute to the operational efficiency of the design-to-development pipeline.

💵 Compensation & Benefits

Salary Range: The estimated annual salary range for a Product Designer with 4-5 years of experience in Tel Aviv, Israel, is approximately ₪200,000 - ₪300,000. This estimate is based on industry benchmarks for similar roles in the Israeli tech market, considering the company's focus on application security and the startup environment. Factors such as specific skill sets, interview performance, and overall market demand can influence the final offer.

Benefits:

• Comprehensive Health Insurance: Full medical, dental, and vision coverage.

• Stock Options: Opportunity to own a part of Apiiro's growth and success.

• Professional Development: Budget for conferences, courses, and continuous learning to enhance design skills and industry knowledge.

• Generous Paid Time Off: Ample vacation days, sick leave, and national holidays.

• Team Events & Socials: Regular team-building activities and social gatherings to foster a strong company culture.

• Modern Office Environment: Access to a well-equipped and collaborative workspace in Tel Aviv.

Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. While an on-site role, Apiiro may offer some flexibility depending on team needs and project deadlines, encouraging efficient work practices rather than strict adherence to hours.

📝 Enhancement Note: The salary range is an estimation for Tel Aviv, Israel, based on typical mid-level Product Designer roles within tech startups. Benefit details are standard for such companies, with a focus on growth and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Application Security (AppSec) and Cloud-Native Security. Apiiro operates within the rapidly evolving cybersecurity landscape, providing innovative solutions for secure software development. This industry demands constant adaptation, deep technical understanding, and a proactive approach to risk management.

Company Size: Fast-growing startup. This implies a dynamic, agile environment where roles can evolve, and individuals have the opportunity to make a significant impact and shape processes. It also suggests a need for self-starters who can navigate ambiguity and contribute to building foundational elements.

Founded: (Information not provided, but implied to be a relatively young, growth-stage company based on "fast-growing startup" description). This history suggests a culture that is likely innovative, adaptable, and focused on scaling rapidly.

Team Structure:

• Cross-Functional Collaboration: The Product Design role is embedded within cross-functional teams, collaborating closely with Product Management and Engineering. This structure fosters direct communication and shared ownership from ideation to delivery.

• Design Team Integration: While the description mentions "design counterparts," it's likely a growing design team where this individual will be a key contributor, potentially working alongside other designers, UX researchers, and design leads.

• Reporting: Typically, a Product Designer would report to a Design Lead, Head of Product, or a senior Product Manager, depending on the specific organizational structure of a startup.

Methodology:

• Agile Development: Given the startup nature and focus on rapid development, Apiiro likely employs agile methodologies (e.g., Scrum, Kanban) for product development, requiring designers to be adaptable and responsive to change.

• User-Centric Design: The emphasis on user research, discovery, and customer-centricity indicates a strong commitment to understanding user needs and translating them into effective product solutions.

• Data-Driven Decisions: While not explicitly stated for design, the nature of application security and B2B SaaS implies that design decisions will be informed by data, usage analytics, and customer feedback.

Company Website: https://apiiro.com/

📝 Enhancement Note: The company context highlights a dynamic startup environment within a critical tech sector (AppSec). The culture emphasizes collaboration, impact, and continuous improvement, which are key for operations-focused roles.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, requiring 4-5 years of dedicated experience. It signifies a level where individuals are expected to take ownership of significant product areas, contribute strategically to design direction, and mentor junior team members. The emphasis on end-to-end design and leading initiatives points towards a role that offers substantial autonomy and responsibility.

Reporting Structure: This Product Designer will likely report into a product leadership structure, potentially a Head of Product or a Design Lead. They will work closely with Product Managers and Engineering Leads, forming a core triad within product development teams. This structure allows for direct influence on product strategy and execution.

Operations Impact: The Product Designer's impact is critical to the success of Apiiro's application security platform. By creating intuitive and effective user interfaces for complex data and security workflows, they directly influence user adoption, customer satisfaction, and the overall value proposition of the product. A well-designed product reduces friction for developers and security teams, enabling them to build and deploy secure software more efficiently, which is paramount in the AppSec market.

Growth Opportunities:

• Design Leadership: With proven success and impact, there's potential to grow into a Senior Product Designer role, taking on more complex projects, leading design strategy for larger product areas, or mentoring a team of designers.

• Specialization: Opportunity to deepen expertise within the application security domain, becoming a subject matter expert in designing for security workflows, risk management, or AI-driven security tools.

• Product Strategy Involvement: As the company scales, there will be opportunities to contribute more significantly to overall product strategy, influencing roadmap decisions and new feature conceptualization.

• Cross-Functional Mobility: Experience in a fast-paced startup can open doors to roles in product management or technical program management for individuals interested in broadening their career scope.

📝 Enhancement Note: The growth analysis focuses on career progression within product design, specialization in a high-demand tech niche, and the potential for broader product strategy influence, all common trajectories for successful designers in scale-up environments.

🌐 Work Environment

Office Type: Apiiro is an on-site role, indicating a physical office presence in Tel Aviv. This suggests a traditional office setup designed to foster collaboration, team cohesion, and spontaneous interactions. The environment is likely modern and equipped to support creative and technical work.

Office Location(s): Tel Aviv-Yafo, Tel Aviv District, Israel. This vibrant tech hub offers a dynamic work environment with access to a large pool of talent and a thriving startup ecosystem. The location is accessible via public transportation and surrounded by amenities.

Workspace Context:

• Collaborative Spaces: The office likely features open-plan areas, meeting rooms, and dedicated collaboration zones to facilitate seamless interaction between designers, engineers, and product managers.

• Design Tools & Technology: Access to industry-standard design tools (Figma is mandated), high-performance workstations, and relevant software for research and prototyping will be provided.

• Team Interaction: Being on-site encourages direct, face-to-face communication, quick problem-solving sessions, and participation in team-wide meetings and brainstorming activities.

Work Schedule: The role is on-site with standard full-time working hours (approx. 40 hours/week). While the emphasis is on being present in the office, startups often balance this with a degree of flexibility, allowing for efficient work practices and occasional adjustments based on project needs and team coordination.

📝 Enhancement Note: The on-site nature of the role in Tel Aviv is highlighted, emphasizing the collaborative and dynamic work environment typical of a growing tech startup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and understanding of the role.

• Portfolio Review & Design Challenge: A session where candidates present their portfolio, discussing key projects and design decisions. This may be followed by a take-home design challenge or an in-person/virtual whiteboarding exercise focused on problem-solving and system thinking.

• Technical/Team Interviews: Meetings with Product Managers and Engineering Leads to evaluate technical understanding (Figma, HTML/CSS), system design capabilities, and collaboration style.

• Hiring Manager Interview: A final discussion with the hiring manager to assess overall fit, strategic thinking, and alignment with company values.

Portfolio Review Tips:

• Showcase End-to-End Process: For each project, detail your role, the problem statement, your research methodology, design iterations, solutions, and the final outcome/impact.

• Highlight Design System Contributions: Clearly articulate your involvement in building or maintaining design systems, emphasizing reusability, scalability, and consistency.

• Demonstrate Data Complexity Handling: Present examples where you've successfully designed for complex data, showcasing clarity, user comprehension, and actionable insights.

• Emphasize Collaboration with Engineering: Provide evidence of your partnership with developers, including how you ensured smooth implementation and maintained design integrity.

• Quantify Impact: Where possible, use metrics to demonstrate the success of your designs (e.g., improved user engagement, reduced task completion time, increased adoption).

Challenge Preparation:

• Understand the Domain: Familiarize yourself with application security concepts, common user workflows for developers and security teams, and the challenges Apiiro aims to solve.

• Practice System Thinking: Be prepared to discuss how you approach designing complex interconnected systems and user journeys.

• Figma & Prototyping: Ensure you are proficient in Figma for rapid prototyping and can articulate your design decisions clearly.

• Communicate Your Thought Process: For any design challenge, focus on articulating your reasoning, assumptions, and trade-offs rather than just presenting a final solution.

📝 Enhancement Note: This section provides a structured approach to the interview process, with specific advice tailored for a Product Designer role, emphasizing portfolio content and preparation for common design challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool. Deep proficiency is mandatory, including advanced features like components, variants, auto-layout, and collaborative workflows.

• Design System Platforms: Tools used to manage and distribute design system components (e.g., Zeroheight, Storybook, internal documentation sites).

• Prototyping Tools: While Figma offers robust prototyping, additional tools like InVision or ProtoPie might be used for specific needs.

Analytics & Reporting:

• Product Analytics Tools: (e.g., Amplitude, Mixpanel, Pendo) for understanding user behavior, feature adoption, and identifying areas for design improvement.

• User Feedback Platforms: Tools for collecting and analyzing user feedback (e.g., Hotjar, UserTesting.com, surveys).

CRM & Automation:

• CRM (Customer Relationship Management): (e.g., Salesforce, HubSpot) - While not a direct design tool, understanding how product usage might feed into CRM data can be beneficial for B2B product context.

• Collaboration & Project Management: (e.g., Jira, Asana, Trello) for tracking design tasks, sprints, and bug reports in conjunction with engineering.

📝 Enhancement Note: The technology stack is centered around Figma as the primary design tool, with an emphasis on design system management and the use of analytics tools to inform design decisions, which is standard for modern product design roles.

👥 Team Culture & Values

Operations Values:

• OneTeam, One Mission: Fosters a collaborative environment where everyone works towards shared goals. For a designer, this means actively participating in team efforts, sharing knowledge, and supporting colleagues across departments.

• Striving for Greatness: Encourages a pursuit of excellence and continuous improvement. Designers are expected to push boundaries, challenge the status quo, and aim for high-quality, impactful solutions.

• Own It: Promotes accountability, trust, and transparency. Designers are empowered to take ownership of their work, make decisions, and be responsible for the outcomes.

• Customer Centric: Places the customer at the heart of all decisions. This means deeply understanding user needs, advocating for the user, and designing solutions that deliver tangible value and solve real problems.

Collaboration Style:

• Cross-Functional Integration: Collaboration is central, with designers working closely with Product Managers and Engineers to ensure alignment and shared understanding throughout the product development lifecycle.

• Open Communication & Feedback: An environment where open dialogue, constructive feedback, and transparency are encouraged to refine designs and processes.

• Agile & Iterative: Design work is likely integrated into agile sprints, requiring flexibility, iterative development, and a willingness to adapt based on feedback and evolving requirements.

📝 Enhancement Note: The company values are clearly articulated and provide insight into the expected behaviors and collaborative approach within the team, emphasizing teamwork, excellence, ownership, and a customer-first mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Apiiro operates in application security, a domain often characterized by complex data, intricate workflows, and highly technical users. Translating these complexities into intuitive interfaces is a significant design challenge.

• Balancing Innovation with Scalability: As a fast-growing startup, there's a need to innovate rapidly while ensuring that design systems and solutions are scalable and maintainable for future growth.

• Cross-Functional Alignment: Ensuring consistent communication and alignment between design, product, and engineering teams, especially in a fast-paced startup environment, can be challenging.

• Evolving Threat Landscape: The cybersecurity domain is constantly changing. Designers must stay abreast of new threats and security paradigms to ensure the product remains relevant and effective.

Learning & Development Opportunities:

• Domain Expertise: Deepen knowledge in application security, cloud-native security, and AI-driven security solutions, becoming a specialist in this niche.

• Design System Leadership: Opportunity to lead the evolution and growth of Apiiro's design system, influencing best practices and standards across the organization.

• Advanced UX/UI Skills: Continuous learning in areas like advanced data visualization, complex workflow design, and potentially UX for AI-native applications.

• Industry Exposure: Participation in cybersecurity and design conferences, workshops, and community events to stay updated on industry trends and network with peers.

📝 Enhancement Note: The challenges and growth opportunities are framed within the context of the application security industry and a startup environment, focusing on skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the end-to-end design of a complex B2B feature. What was your process, what challenges did you face, and what was the outcome?" (Focus on process, problem-solving, and impact).

• "How do you approach designing interfaces for data-heavy applications? Walk us through an example where you simplified complex information." (Assess data visualization skills and clarity of thought).

• "How do you ensure consistency and scalability when working with design systems? Describe your experience building or contributing to one." (Evaluate design system knowledge and practical application).

Company & Culture Questions:

• "What interests you about Apiiro and the application security space?" (Assess genuine interest and research).

• "How do you embody our company values (OneTeam, One Mission; Striving for Greatness; Own It; Customer Centric) in your work?" (Evaluate cultural fit and alignment with company ethos).

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative. Clearly articulate the problem, your role, the constraints, your design process, key decisions, and the measurable impact.

• Visual Clarity: Ensure your Figma deliverables are well-organized and easy to follow. Highlight key components, interactive elements, and how they contribute to the overall user experience.

• Focus on Process, Not Just Pixels: Emphasize your thought process, research methods, and iterative approach, demonstrating how you arrive at effective solutions.

• Quantify Results: Whenever possible, use data and metrics to demonstrate the success of your design work and its contribution to business objectives.

📝 Enhancement Note: The interview preparation section provides specific example questions and strategic advice tailored to the role's requirements and the company's values, focusing on demonstrating relevant skills and cultural fit.

📌 Application Steps

To apply for this Product Designer position at Apiiro:

• Submit your application through the provided link on Greenhouse.

• Tailor Your Resume: Highlight your 4-5 years of experience in B2B product design, emphasizing your work with complex data, design systems, and Figma proficiency. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your end-to-end design process, your experience with design systems, and your ability to handle complex data visualization. Ensure your portfolio clearly articulates your role, process, and impact.

• Prepare Your Presentation: Practice walking through your portfolio projects, focusing on telling a clear story about the problem, your solution, and the results. Be ready to discuss your design decisions and how they align with business goals.

• Research Apiiro: Understand Apiiro's mission, product, and the application security market. Be prepared to articulate why you are passionate about this specific domain and company, connecting it to your values and aspirations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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