Performance Creative Designer (m/w/d)

📍 Job Overview

Job Title: Performance Creative Designer (m/w/d)

Company: Rosental Organics

Location: Berlin, Germany

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: April 28, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (Minimum 2 days in office)

🚀 Role Summary

• Drive creative production efficiency and output velocity through the development and implementation of a scalable AI workflow.

• Own the end-to-end creative process for high-performing assets across paid advertising, e-commerce platforms, and CRM channels, directly impacting key performance indicators (KPIs).

• Establish and maintain a distinct AI Art Direction for Rosental Organics, encompassing visual aesthetics, stylistic guidelines, and campaign narrative logic.

• Ensure all AI-generated content uncompromisingly aligns with the premium brand identity and quality standards of Rosental Organics.

• Deliver measurable improvements in creative performance and take full accountability for results, demonstrating a strong data-driven approach.

📝 Enhancement Note: This role is positioned as a "Performance Creative Designer," indicating a strong emphasis on measurable results and direct contribution to revenue-generating activities. The integration of AI and workflow automation suggests a need for operations-minded thinking within a creative function, aligning it closely with revenue operations and GTM strategies focused on efficiency and scalability.

📈 Primary Responsibilities

• Design, build, and optimize a scalable AI-driven workflow for creative asset production, aiming to increase output speed by at least 30%.

• Develop and iterate on high-performing static, video, motion graphics, and cutdown creatives tailored for paid social media campaigns (Meta, etc.), e-commerce product listings, and CRM communications.

• Define and implement clear AI Art Direction guidelines, including visual style, tone of voice, and campaign narrative structures to ensure brand consistency and effectiveness.

• Collaborate with marketing and growth teams to translate performance data and funnel logic into actionable creative strategies, optimizing for conversion and engagement.

• Conduct rigorous A/B testing and data analysis on creative variations to identify drivers of performance, informing future creative development and resource allocation.

• Maintain a high standard of quality and brand integrity for all AI-generated content, ensuring it meets Rosental Organics' premium positioning.

• Own the creative performance metrics for campaigns, reporting on key indicators and proactively identifying areas for improvement.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational strategy. The emphasis on "building a system" and "scaling AI workflows" points to a need for process thinking, automation, and optimization skills beyond traditional creative roles, aligning with the core tenets of Revenue Operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, marketing strategy, and digital media production is essential. Equivalent practical experience will be highly valued.

Experience: 5+ years of experience in Direct-to-Consumer (D2C) brands, consumer app environments, or similarly dynamic growth-focused sectors, with a proven track record in performance marketing and paid social media campaigns.

Required Skills:

• Performance Creative Development: Proven ability to create visually compelling and conversion-oriented creatives for digital advertising platforms.

• AI Workflow & Art Direction: Experience in developing and implementing AI-driven creative production workflows and establishing AI Art Direction guidelines.

• Proficiency in Design Tools: Expert-level skills in Figma and the Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).

• Paid Social & E-commerce Expertise: Deep understanding of Meta funnel logic (hooks, UGC, social proof, offers, landing page fit) and performance drivers in e-commerce and CRM.

• Data Analysis & Interpretation: Ability to read, interpret, and translate performance data (KPIs) into actionable creative decisions and optimizations.

• Video & Motion Graphics Production: Strong capabilities in producing static ads, videos, motion graphics, and creating iterations/cutdowns.

• Agile & Data-Driven Mindset: Ability to work pragmatically, rapidly, and data-centrically, embracing AI as a tool for efficiency without compromising quality.

Preferred Skills:

• Familiarity with AI creative tools such as Nano Banana and Kive.

• Experience in D2C brand building and scaling.

• Knowledge of CRM and email marketing creative best practices.

• Experience with A/B testing frameworks for creative assets.

📝 Enhancement Note: The emphasis on "performance results," "konvertierende Creatives," and "Meta-Funnel-Logik" strongly suggests that candidates will be evaluated on their ability to demonstrate quantifiable impact. A portfolio showcasing ROI and conversion metrics will be critical.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Performance Impact: Showcase case studies with clear metrics demonstrating how your creative work directly influenced key performance indicators (e.g., conversion rates, CPA, ROAS, engagement).

• AI Workflow Integration: Include examples of how you've leveraged AI tools or workflows to enhance creative output speed, volume, or effectiveness.

• Brand Consistency: Present examples of how you've maintained and elevated brand identity across diverse creative assets and campaigns.

• D2C/Growth Experience: Highlight projects from D2C, consumer app, or high-growth environments that demonstrate an understanding of rapid iteration and data-driven optimization.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for designing and optimizing creative production workflows, particularly those incorporating AI.

• AI Art Direction Implementation: Explain your methodology for establishing and enforcing AI Art Direction guidelines across a creative output.

• Performance Measurement & Iteration: Demonstrate your approach to measuring creative performance, analyzing results, and iterating on designs based on data.

📝 Enhancement Note: Given the role's focus on building a "system" and "AI workflow," candidates are expected to articulate not just the "what" but the "how" of their creative process, emphasizing scalability, efficiency, and data integration.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), location (Berlin, Germany), and the specialized nature of AI and performance creative skills, a competitive salary range for this role is estimated to be between €60,000 and €85,000 annually. This range accounts for the high demand for professionals who can blend creative expertise with performance marketing acumen and AI integration.

Benefits:

• Work-Life Balance: 28 days of vacation (with potential for additional days), observance of Baden-Württemberg holidays and Berlin's World Women's Day.

• Hybrid Work Model: A flexible hybrid setup requiring a minimum of 2 days per week in the modern Berlin office space.

• Performance Bonus: An attractive bonus system in addition to the base salary, rewarding successful performance.

• Mental & Physical Wellness: Access to nilo.health for mental fitness and prevention, and membership to the Urban Sports Club.

• Retirement Planning: Subsidized company pension scheme (betriebliche Altersvorsorge).

• Professional Development: Personal training budget for continuous learning and skill enhancement.

• Commuting & Mobility: Options for a Job Bike, Job Car, or a subsidized Deutschlandticket for public transportation.

• Employee Perks: Discounts on Rosental Organics products and other exclusive benefits.

• Karmaclub: Access to additional benefits through the company's Karmaclub program.

Working Hours: Approximately 40 hours per week, with flexibility as expected in a hybrid and performance-driven environment.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for experienced creative professionals specializing in performance marketing and AI in a major European city like Berlin. The detailed benefits package indicates a company that values employee well-being and professional growth, which is attractive to operations-minded candidates seeking stability and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Rosental Organics operates within the fast-growing D2C beauty and wellness sector, focusing on premium, organic products. This industry is characterized by high consumer engagement, rapid trend cycles, and a strong emphasis on brand storytelling and digital performance marketing.

Company Size: Rosental Organics is likely a growing mid-sized company, indicated by the structured benefits and hybrid work model. This size often provides a balance between the agility of a startup and the stability and resources of a more established organization, offering significant opportunities for impact.

Founded: [Company Founded information not provided in raw data]. A younger company (e.g., founded within the last 5-10 years) would imply a more dynamic, evolving culture, whereas an older company might suggest more established processes.

Team Structure:

• The Performance Creative Designer will likely be part of a broader Marketing or Growth team, potentially collaborating closely with performance marketers, brand managers, and other creative specialists.

• The role's emphasis on "ownership" suggests a degree of autonomy within the team, with clear reporting lines to a Marketing Lead or Head of Growth.

Methodology:

• Data-Driven Decision Making: Rosental Organics emphasizes a data-driven approach, with performance metrics directly influencing strategic and creative decisions.

• AI-Powered Innovation: The company is actively integrating AI into its creative production to drive efficiency and scalability, signaling a forward-thinking and experimental culture.

• Brand-Centric Optimization: While performance is key, maintaining a premium brand identity is non-negotiable, requiring a balance between creative execution and brand stewardship.

Company Website: [rosentalorganics.com]

📝 Enhancement Note: The company's focus on organic products and D2C channels suggests a brand-conscious culture that values authenticity and direct customer relationships. The integration of AI and performance metrics indicates a sophisticated marketing operation that seeks to leverage technology for growth.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor position within the creative function, with a strong operational bent. It's a pivotal role bridging creative execution and GTM strategy, requiring a deep understanding of performance metrics and system-level thinking. The "ownership" aspect implies a significant level of responsibility and autonomy.

Reporting Structure: The Performance Creative Designer will likely report to a Head of Marketing, Growth Manager, or a Creative Director. This position will interface heavily with performance marketing specialists and potentially CRM managers, requiring strong collaborative skills.

Operations Impact: The role has a direct and measurable impact on revenue generation through the creation of high-converting advertisements and e-commerce assets. The optimization of creative workflows using AI also contributes to operational efficiency and scalability, freeing up resources for other strategic initiatives.

Growth Opportunities:

• Specialization in AI Creative Operations: Deepen expertise in AI tools and workflows, becoming a go-to specialist for AI-driven creative production within the company.

• Leadership in Creative Strategy: Transition into a team lead role, managing a small team of creative professionals and shaping the overall creative strategy for performance marketing.

• Broader GTM Strategy Involvement: Leverage performance insights gained from creative work to contribute to broader Go-To-Market strategies, potentially moving into a Growth Marketing or Operations role.

• Continuous Learning: Utilize the personal training budget for advanced courses in AI, motion design, performance marketing analytics, or operations management.

📝 Enhancement Note: The role offers a unique blend of creative mastery and operational thinking, providing a strong foundation for career advancement into roles that require both strategic creativity and process optimization, such as Marketing Operations or GTM Strategy.

🌐 Work Environment

Office Type: The company utilizes a hybrid work model, suggesting a modern office space designed to foster collaboration and creativity. This likely includes dedicated co-working areas, meeting rooms, and potentially quiet zones for focused work.

Office Location(s): The office is located at Karl-Liebknecht-Straße 14, 10178 Berlin, Germany. This central Berlin location is typically well-connected by public transport, making it accessible for employees.

Workspace Context:

• Collaborative Hub: The office space serves as a hub for team collaboration, brainstorming sessions, and cross-functional meetings, essential for aligning creative output with marketing objectives.

• Technology & Tools: Employees will have access to necessary hardware and software, including high-performance workstations to run design and AI tools, and potentially specialized creative software licenses.

• Team Interaction: The minimum 2-day office requirement facilitates direct interaction with colleagues, fostering a sense of team cohesion and enabling spontaneous knowledge sharing and problem-solving.

Work Schedule: The standard working hours are approximately 40 per week, with the hybrid model offering flexibility in balancing office and remote work. This structure allows for dedicated time for focused creative tasks and data analysis, while also facilitating in-person collaboration.

📝 Enhancement Note: The emphasis on a "modern office" and the hybrid model suggests an environment that values both focused individual work and collaborative team synergy, a common characteristic of forward-thinking operations teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call to assess overall fit, experience, and alignment with the role's core requirements.

• Portfolio Presentation & Technical Interview: A more in-depth session where candidates present their portfolio, focusing on performance-driven case studies. This will involve discussing their creative process, AI integration strategies, and understanding of Meta funnel logic. Expect technical questions related to Figma, Adobe Suite, and AI workflow concepts.

• Cross-Functional Interview: An interview with members from marketing or growth teams to assess collaboration skills, strategic thinking, and ability to translate data into creative actions.

• Final Interview: A conversation with a senior leader to discuss company culture alignment, long-term vision, and confirm overall suitability for the role.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the strategies employed (especially AI and performance-driven ones), and the measurable results (e.g., ROI, conversion rate increase, engagement metrics).

• Showcase AI Integration: Prepare specific examples of how you've used AI to speed up workflows, generate variations, or enhance creative output. Explain the tools and your rationale.

• Highlight Process & Iteration: Detail your workflow from brief to final asset, including how you analyze data, conduct A/B tests, and iterate based on performance feedback.

• Tailor to Rosental: Research Rosental Organics' current campaigns and brand aesthetic. Be ready to discuss how your work aligns with or could elevate their brand and performance goals.

Challenge Preparation:

• Creative Challenge: Be prepared for a take-home or live creative challenge that may involve developing a set of ad creatives for a hypothetical Rosental Organics product, focusing on performance and brand alignment.

• AI Workflow Design: You might be asked to outline a proposed AI workflow for a specific creative task or to critique an existing one.

• Data Interpretation: Practice explaining how you would interpret specific performance data points (e.g., low CTR, high bounce rate on landing page) and what creative adjustments you would propose.

📝 Enhancement Note: The emphasis on a "portfolio showing real performance results" and "AI-native and pragmatic work" suggests that candidates should be ready to defend their creative choices with data and demonstrate a practical, results-oriented approach rather than purely aesthetic considerations.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential for collaborative design and prototyping).

• Creative Suite: Adobe Creative Suite (Photoshop, Illustrator for static design; After Effects, Premiere Pro for motion graphics and video editing).

• AI Creative Tools: Proficiency with or knowledge of tools like Nano Banana and Kive is highly desirable for AI-native workflow development.

Analytics & Reporting:

• Familiarity with analytics platforms used for paid social media (e.g., Meta Ads Manager, Google Analytics) to track campaign performance and inform creative decisions.

CRM & Automation:

• Understanding of how creatives are deployed within CRM systems and e-commerce platforms.

• Awareness of marketing automation principles and how dynamic creative can be leveraged for personalized campaigns.

📝 Enhancement Note: The explicit mention of Figma and Adobe Suite, coupled with the desirability of AI tools like Nano Banana and Kive, indicates a modern, tech-forward creative environment where operational efficiency is driven by tool proficiency and integration.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is delivering measurable results and directly contributing to business growth through creative excellence.

• Data-Centric: Decisions are informed by data, requiring a commitment to analysis, testing, and iterative improvement.

• Efficiency & Scalability: Embracing AI and optimizing workflows are key to achieving higher output and greater reach.

• Brand Integrity: Maintaining the premium, organic identity of Rosental Organics is paramount, ensuring all creatives reflect the brand's values and quality.

• Pragmatism & Agility: A willingness to experiment, adapt quickly, and work without being hindered by perfectionism is essential in a dynamic growth environment.

Collaboration Style:

• Cross-Functional Partnership: The role requires close collaboration with performance marketers, growth specialists, and potentially CRM managers to ensure creative strategies are aligned with campaign objectives and customer journeys.

• Feedback Integration: An openness to constructive feedback and a proactive approach to incorporating insights from data and team members.

• Knowledge Sharing: A culture that encourages sharing best practices, learnings from experiments, and innovative approaches to creative production and AI integration.

📝 Enhancement Note: The company's values emphasize a results-oriented, data-informed, and efficient approach, which is highly congruent with the principles of operations management within a marketing context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The demand for rapid AI-driven output can challenge maintaining premium brand aesthetics. Strategies for effective AI art direction and quality control are crucial.

• AI Tool Integration & Evolution: Keeping pace with the rapidly evolving landscape of AI creative tools and effectively integrating them into existing workflows.

• Demonstrating ROI of Creative: Clearly attributing performance gains to specific creative assets and workflows, requiring robust tracking and analysis.

• Adapting to Market Trends: Continuously staying ahead of creative trends in paid social and e-commerce to ensure assets remain fresh and effective.

Learning & Development Opportunities:

• AI & Creative Technology: Access to specialized training, workshops, and conferences focused on AI in creative production and marketing.

• Performance Marketing Analytics: Deepening skills in data analysis, A/B testing methodologies, and attribution modeling.

• Growth Strategy: Opportunities to contribute to broader growth strategy discussions, leveraging creative insights to inform market expansion and customer acquisition efforts.

• Leadership Development: Potential to grow into a leadership role managing creative operations or a specialized creative team.

📝 Enhancement Note: The challenges presented are typical for roles at the forefront of AI adoption in creative fields, offering significant opportunities for individuals who can navigate these complexities and drive innovation.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for building a scalable AI workflow for creative asset production. What are the key steps and potential bottlenecks?"

• "How do you define and enforce AI Art Direction to maintain a premium brand identity, especially when using AI tools?"

• "Walk us through a campaign where your creative significantly impacted performance KPIs. What data did you use, and how did you iterate?"

Company & Culture Questions:

• "What excites you most about Rosental Organics and the beauty/wellness industry?"

• "How do you stay updated on AI advancements and creative trends relevant to D2C brands?"

• "Describe a time you had to balance brand integrity with aggressive performance targets. How did you resolve it?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by campaign or objective, clearly detailing the problem, your solution (including AI usage), the process, and the quantifiable results.

• Storytelling: Frame your projects as stories of problem-solving and impact. Emphasize your role and the strategic thinking behind your creative choices.

• Data Visualization: Use charts and graphs to clearly present performance metrics and demonstrate the ROI of your work.

• AI Demonstration: Be prepared to show examples of AI-generated assets and articulate the specific benefits or efficiencies gained.

📝 Enhancement Note: Interviewers will likely probe for concrete examples of how candidates apply data to creative decisions, manage AI implementation, and drive measurable business outcomes. Be ready to discuss specific tools and methodologies.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on the Rosental Organics careers page.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in performance marketing, AI workflow development, and D2C growth. Quantify achievements with specific metrics wherever possible.

• Resume Optimization: Integrate keywords from the job description (e.g., "Performance Creative," "AI Workflow," "Figma," "Adobe Suite," "Meta Funnel," "D2C") naturally throughout your resume to pass ATS screening and clearly articulate your value proposition.

• Interview Preparation: Practice presenting your portfolio with a focus on performance impact and AI integration. Prepare to discuss your creative process, data analysis skills, and understanding of growth marketing principles.

• Company Research: Thoroughly research Rosental Organics, their brand, products, and current marketing efforts. Understand their commitment to organic values and premium positioning to better articulate your cultural fit and strategic approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.