B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Jobgether (Partner Company)

Location: Brazil

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-12

Experience Level: 3+ Years (Mid-Level)

Remote Status: Fully Remote

🚀 Role Summary

• Design and execute high-impact static B2B graphic assets for digital advertising campaigns across key platforms like LinkedIn, Meta, and Google Display.

• Translate complex marketing strategies, messaging frameworks, and Ideal Customer Profile (ICP) insights into compelling visual narratives that drive engagement and conversions.

• Collaborate directly with growth and marketing teams to support performance-driven campaigns, focusing on continuous creative iteration and optimization based on campaign metrics.

• Develop and maintain robust design systems, templates, and asset libraries to ensure brand consistency and accelerate future creative production workflows.

• Leverage AI-powered creative tools to enhance ideation, concept development, and production efficiency within a fast-paced, performance-oriented environment.

📝 Enhancement Note: While the title is "B2B Graphic Designer," the core responsibilities and requirements strongly indicate a role within a performance marketing or growth operations team. The emphasis on B2B digital advertising, measurable performance, A/B testing, and collaboration with growth teams places this role squarely in the realm of operations, specifically supporting Go-To-Market (GTM) initiatives through creative execution. This is not a purely aesthetic design role but one focused on data-informed creative for lead generation and customer acquisition.

📈 Primary Responsibilities

• Design high-performing static B2B ad creatives for digital advertising platforms including LinkedIn, Meta, and Google Display, with a focus on driving measurable results.

• Translate marketing briefs, go-to-market strategies, and specific messaging frameworks into clear, visually compelling creative concepts tailored to B2B audiences.

• Develop multiple creative variations (layouts, headlines, visuals, CTAs) to support rigorous A/B testing initiatives aimed at optimizing campaign performance.

• Ensure brand consistency and visual integrity across diverse formats and platform specifications, adapting designs as needed while adhering to brand guidelines.

• Actively collaborate with marketing and growth teams to align creative output with campaign objectives, performance goals, and audience segmentation strategies.

• Contribute to campaign ideation by proactively generating novel visual concepts and innovative creative approaches that align with B2B marketing objectives.

• Analyze performance feedback from campaigns (e.g., CTR, conversion rates) and iterate on designs to continuously improve engagement and conversion outcomes.

• Build and maintain reusable design systems, standardized templates, and organized creative asset libraries to enhance efficiency and scalability across marketing efforts.

• Leverage AI tools (e.g., Midjourney, Adobe Firefly, ChatGPT) to accelerate ideation, concept development, and the overall production workflow for creative assets.

📝 Enhancement Note: The responsibilities listed emphasize a data-driven and performance-oriented approach to graphic design, which is a hallmark of operations roles supporting marketing and sales functions. The focus on A/B testing, performance metrics, design systems, and AI tool integration highlights the operational aspects of creative production within a B2B GTM context.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is often preferred for roles requiring strong conceptualization and strategic thinking. Equivalent practical experience and a strong portfolio can substitute for formal education.

Experience: 3+ years of dedicated experience in B2B graphic design, with a significant focus on performance-driven digital advertising creative.

Required Skills:

• Proven experience designing high-performing static B2B ad creatives for platforms such as LinkedIn, Meta (Facebook/Instagram), or Google Display.

• Strong portfolio showcasing a range of static ad creatives, demonstrating an understanding of B2B advertising psychology and platform-specific best practices.

• Proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.

• Demonstrated ability to translate marketing strategy, Ideal Customer Profile (ICP) insights, and complex messaging into effective visual storytelling.

• Solid understanding of B2B advertising principles, including visual hierarchy, attention flow, call-to-action (CTA) optimization, and conversion drivers.

• Experience working with A/B testing methodologies and iterating on creative designs based on performance data.

• Familiarity with AI tools such as Midjourney, Adobe Firefly, or ChatGPT for creative workflows and concept generation.

• Excellent collaboration, communication, and time management skills, with the ability to thrive in fast-paced, deadline-driven environments. Preferred Skills:

• Experience with performance marketing metrics (e.g., CTR, CPC, conversion rates) and how creative impacts them.

• Experience in the SaaS, technology, or professional services marketing sectors.

• Familiarity with building and maintaining design systems and style guides.

• Basic understanding of animation or motion graphics principles for potential future expansion of creative scope.

📝 Enhancement Note: The emphasis on "performance-driven digital advertising," "A/B testing," "CTR optimization," and "conversion rates" clearly positions this as a role with operational responsibilities, bridging creative execution with measurable business outcomes. The inclusion of "AI tools" and "design systems" further points to an operational focus on efficiency and scalability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is critical, specifically showcasing static B2B ad creatives designed for digital advertising platforms (LinkedIn, Meta, Google Display).

• Demonstrate a clear understanding of how your designs address specific marketing objectives, ICP targeting, and messaging frameworks.

• Include examples that highlight your ability to create multiple variations for A/B testing and explain the strategic rationale behind these variations.

• Showcase examples of how you've adapted designs for different platform specifications while maintaining brand consistency.

• Include case studies or examples where your creative work directly contributed to improved campaign performance metrics (e.g., increased CTR, better conversion rates). Process Documentation:

• While not explicitly a "process documentation" role, candidates should be prepared to discuss their design workflow from brief to final asset delivery.

• Be ready to articulate your process for collaborating with marketing and growth teams, including how you gather feedback and incorporate performance insights.

• Demonstrate familiarity with how design assets are managed, stored, and potentially version-controlled within a marketing or operations framework (e.g., asset libraries, DAM systems).

• Discuss your approach to leveraging AI tools within your design process and how you integrate them into existing workflows.

📝 Enhancement Note: For a role with such a strong performance and operational bent, the portfolio must go beyond just aesthetic appeal. It needs to demonstrate a strategic understanding of how design drives business results, supported by data and an efficient workflow. This is a key differentiator for operations-focused creative roles.

💵 Compensation & Benefits

Salary Range: For a Mid-Level B2B Graphic Designer with 3+ years of experience, based in Brazil and working remotely for a US-based company (implied by the EST schedule alignment benefit), the salary range would typically fall between R$ 5,000 to R$ 9,000 per month (approximately $1,000 to $1,800 USD). This range can fluctuate based on the specific partner company's funding, the complexity of campaigns, and the candidate's demonstrated impact.

Benefits:

• Fully remote role: Eliminates the need for daily commuting.

• Flexible work arrangement: Offers autonomy in structuring the workday.

• U.S. EST schedule alignment: While offering flexibility, this suggests a need for some overlap with US business hours for collaboration and meetings, which can be a consideration for work-life balance.

• Opportunity to work on high-impact B2B performance marketing campaigns: Gain experience in a critical area of GTM strategy.

• Exposure to cutting-edge AI tools and modern creative workflows: Develop in-demand skills in AI-assisted design.

• Collaborative environment with growth and marketing teams: Foster cross-functional relationships and learn from performance marketing professionals.

• Opportunity to build scalable creative systems and campaign frameworks: Contribute to long-term operational efficiency and brand consistency.

• Competitive compensation: Salary commensurate with experience and demonstrated value.

Working Hours: The role implies approximately 40 hours per week, with flexibility in arrangement, but with an expectation of alignment with the U.S. Eastern Standard Time (EST) schedule for collaborative purposes. This means some overlap with typical EST business hours is likely required.

📝 Enhancement Note: The "U.S. EST schedule alignment" is a crucial detail for remote roles. While offering flexibility, it implies a need for synchronous collaboration, which candidates should be aware of when evaluating work-life balance. The salary estimate is based on general market data for remote designers in Brazil working with international companies and the "Mid-Level" experience suggested.

🎯 Team & Company Context

🏢 Company Culture

Industry: The role supports B2B digital advertising campaigns, likely within the technology, SaaS, or professional services sectors, given the "SaaS, tech, or professional services marketing is considered an advantage" requirement. These industries are characterized by performance-driven marketing and a focus on measurable ROI.

Company Size: Jobgether is a platform, and the partner company's size is not specified. However, the nature of the role (performance marketing, rapid iteration, AI tools) suggests a dynamic, potentially fast-growing startup or a well-established company with a modern, agile marketing department.

Founded: Jobgether itself was founded in 2021. The founding date of the partner company is unknown but likely aligns with a modern digital marketing approach.

Team Structure:

• The designer will collaborate closely with "growth and marketing teams." This implies a matrixed structure where the designer reports to a creative lead or marketing manager, but works day-to-day on projects assigned by growth marketers.

• The role likely involves interaction with performance marketers, campaign managers, and potentially content strategists.

• Cross-functional collaboration is key, focusing on translating marketing objectives into visual assets that achieve specific campaign performance goals. Methodology:

• Data-Driven Creative: Emphasis on using performance feedback (CTR, conversion rates) to inform and iterate on designs.

• Agile Workflow: Fast-paced environment suggests a need for quick turnarounds, iterative design, and continuous testing.

• AI Integration: Proactive use of AI tools to enhance creativity and efficiency in design production.

• Systematic Approach: Building and maintaining design systems and asset libraries points to a focus on scalable and efficient creative operations.

Company Website: https://jobgether.com/ (for Jobgether platform information)

📝 Enhancement Note: The "partner company" aspect means the specific company culture is unknown. However, the job description's emphasis on performance, data, AI, and fast-paced environments provides strong clues about the operational culture likely present in the hiring organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level B2B Graphic Designer. In an operations context, it signifies a professional who can independently execute creative tasks aligned with performance goals, manage multiple projects, and contribute to the optimization of creative workflows. They are expected to understand the "why" behind creative requests, not just the "what."

Reporting Structure: While not explicitly stated, the designer likely reports to a Creative Lead, Marketing Manager, or potentially a Revenue Operations Manager overseeing creative production. They will work daily on project-based assignments from growth marketing specialists.

Operations Impact: The designer's work directly impacts key performance indicators (KPIs) for B2B digital advertising campaigns, such as click-through rates (CTR), cost per click (CPC), conversion rates, and ultimately, lead generation and customer acquisition. Their ability to create effective visuals directly influences marketing ROI.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing for measurable results within B2B digital advertising.

• Design Systems & Operations: Develop skills in creating and managing scalable design systems, a crucial aspect of efficient creative operations.

• AI in Creative Workflows: Become proficient in leveraging cutting-edge AI tools for design, a rapidly growing and in-demand skill.

• Cross-Functional Leadership: Potentially move into roles managing creative projects or leading creative strategies within marketing or operations teams.

• Broader GTM Exposure: Gain a deeper understanding of revenue operations, demand generation, and GTM strategy through close collaboration.

📝 Enhancement Note: The growth trajectory for this role leans heavily into the operational side of creative. Instead of purely artistic advancement, the focus is on strategic creative execution, efficiency, and impact on business metrics, making it a valuable stepping stone within GTM operations.

🌐 Work Environment

Office Type: The role is explicitly stated as "Fully remote." This means there is no central office to work from, and the team operates across different geographical locations.

Office Location(s): The role is based in Brazil, with the added context of aligning with a U.S. EST schedule. This implies the hiring company is likely based in the United States, but the employee will work from their home location in Brazil.

Workspace Context:

• Home Office: The primary workspace will be the employee's home, requiring self-discipline and a dedicated space conducive to focused design work.

• Digital Collaboration: Communication and collaboration will occur primarily through digital channels (e.g., Slack, email, video conferencing tools).

• Operations Technology: Access to and proficiency with digital collaboration tools, project management software, and cloud-based design platforms will be essential.

• Team Interaction: While remote, opportunities for interaction will exist through scheduled virtual meetings, team syncs, and collaborative design reviews.

Work Schedule: The role is full-time, implying approximately 40 hours per week. While flexible, there's an expectation to align with the U.S. EST schedule, suggesting that some portion of the workday will overlap with typical EST business hours for synchronous collaboration.

📝 Enhancement Note: The "U.S. EST schedule alignment" is a key factor. While remote, candidates should understand this might necessitate working during specific hours to facilitate real-time communication with US-based colleagues.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Jobgether AI): Your application will be reviewed by Jobgether's AI system for initial fit against core requirements.

• Shortlisting: Top candidates identified by AI will be shortlisted and their applications forwarded to the partner hiring company.

• Hiring Company Review: The partner company's hiring team will review shortlisted applications, including portfolios.

• Interviews: Expect multiple rounds of interviews with the hiring company. These may include:

  • Hiring Manager Interview: To assess overall fit, experience, and understanding of B2B performance creative.
  • Skills-Based Interview/Challenge: Potentially a design exercise or a portfolio review with a practical discussion of your creative process and problem-solving approach.
  • Team/Cross-functional Interview: To evaluate collaboration skills and how you'd integrate with growth and marketing teams.

• Final Decision: The hiring company will make the final decision and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Focus on your strongest, most relevant B2B static ad creative examples for platforms like LinkedIn, Meta, and Google Display. Prioritize work that demonstrates measurable impact.

• Quantify Results: Whenever possible, include specific performance metrics (e.g., "Increased CTR by X%," "Contributed to Y% lift in conversions") for your showcased projects.

• Explain Your Process: Be prepared to walk through your design process for 1-2 key projects. Discuss the brief, your strategic thinking, creative choices, iterations, and the final outcome.

• Highlight B2B & Performance Focus: Explicitly call out how your designs address B2B objectives, ICPs, and performance marketing goals.

• Showcase AI Integration: If you have examples of using AI tools effectively, highlight them and explain the benefits to your workflow or the creative output.

• Organize Clearly: Ensure your portfolio is easy to navigate, with clear titles, descriptions, and high-quality visuals.

Challenge Preparation:

• Design Exercise: If a design challenge is given, focus on understanding the brief thoroughly, prioritizing key objectives (performance, clarity, CTA), and delivering a polished concept within the given timeframe.

• Portfolio Walkthrough: Practice presenting your portfolio concisely, focusing on the "story" behind each project: the problem, your solution (design), and the results.

• Situational Questions: Prepare for questions about how you handle feedback, manage competing priorities, collaborate with non-designers, and iterate on designs based on data.

📝 Enhancement Note: The Jobgether AI screening is a key first step. Candidates must ensure their application and portfolio clearly align with the keywords and requirements mentioned in the job description to pass this automated review. The portfolio is paramount and must demonstrate operational impact, not just artistic merit.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop for image manipulation and layout, and Illustrator for vector graphics and ad components. InDesign may be useful for template creation.

• Canva: Proficiency is also listed as an option, indicating a potential need for quick, template-based design or collaborative editing.

• AI Creative Tools: Familiarity with tools like Midjourney, Adobe Firefly, or ChatGPT for ideation, asset generation, and workflow enhancement.

Analytics & Reporting:

• While not a primary analytics role, understanding of performance marketing metrics (CTR, CPC, conversion rates) is crucial. Experience with tools like Google Analytics or platform-specific ad managers (LinkedIn Ads, Meta Ads Manager, Google Ads) for reviewing performance data would be beneficial. CRM & Automation:

• No direct CRM or automation tool requirements are listed, but an understanding of how creative assets are used within marketing automation platforms or CRM-linked campaigns can be advantageous.

📝 Enhancement Note: The emphasis on both Adobe Suite and Canva suggests a need for versatility. The explicit mention of AI tools indicates they are integral to the company's creative operations strategy.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is achieving measurable results through creative execution. Designs are evaluated based on their impact on campaign KPIs.

• Data-Informed: Decisions and iterations are guided by performance data and analytics, rather than solely subjective aesthetic preferences.

• Efficiency & Scalability: A focus on building reusable design systems, templates, and leveraging tools (like AI) to optimize production workflows.

• Collaboration: Strong emphasis on working effectively with cross-functional teams (growth, marketing) to achieve shared objectives.

• Agility & Adaptability: The fast-paced environment requires the ability to adapt quickly to new campaign needs, platform changes, and evolving AI capabilities.

Collaboration Style:

• Cross-functional Integration: The designer is expected to integrate seamlessly with growth and marketing teams, understanding their strategic goals and translating them into visual assets.

• Feedback-Driven Iteration: A culture of open feedback and iterative design, where creatives are refined based on data and team input.

• Proactive Contribution: Encouraging team members to contribute ideas, concepts, and process improvements, especially regarding creative strategies and AI utilization.

• Remote Teamwork: Effective communication and collaboration through digital channels are essential for a distributed team.

📝 Enhancement Note: The values described are typical of modern, agile marketing and operations teams, particularly those in tech or SaaS companies focused on growth. The emphasis on data and performance is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: The primary challenge is creating visually appealing designs that also meet strict performance metrics and conversion goals.

• Rapid Iteration and Testing: Constantly generating new creative variations for A/B testing and adapting designs based on real-time performance feedback can be demanding.

• Keeping Pace with Platform Changes & AI Advancements: Digital advertising platforms and AI creative tools evolve rapidly, requiring continuous learning and adaptation.

• Remote Collaboration Dynamics: Effectively communicating and collaborating with a distributed team requires strong digital communication skills and proactive engagement.

• Managing Multiple Stakeholder Needs: Balancing the creative vision with the strategic objectives of various marketing and growth stakeholders.

Learning & Development Opportunities:

• Deep Dive into Performance Creative: Gain specialized knowledge in what makes B2B creative effective for lead generation and customer acquisition.

• Mastery of AI Creative Tools: Become an expert in leveraging AI for design, a highly sought-after skill.

• Design Systems Management: Develop expertise in building and maintaining scalable design systems, a critical component of efficient creative operations.

• Understanding of GTM Strategy: Gain deeper insights into demand generation, campaign management, and overall Go-To-Market strategies through close collaboration.

• Exposure to Modern Marketing Tech Stacks: Familiarity with tools and platforms used in performance marketing.

📝 Enhancement Note: The challenges and growth opportunities highlight the dynamic and evolving nature of performance creative roles within GTM operations, emphasizing continuous learning and adaptation.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a B2B static ad creative from initial brief to final delivery, focusing on how you incorporate performance goals." (Prepare to walk through a case study, highlighting data-informed decisions).

• "How do you balance creative innovation with the strict requirements of performance marketing and A/B testing?" (Focus on your iterative process and how you use data to validate creative choices).

• "Imagine we need creatives for a LinkedIn campaign targeting [Specific B2B Persona]. What would be your initial approach, and what elements would you prioritize?" (Demonstrate understanding of platform specifics and ICP targeting).

• "How have you used AI tools in your design workflow? Can you provide an example of how it improved efficiency or the creative outcome?" (Be ready with specific tool names and practical use cases). Company & Culture Questions:

• "What interests you about working on B2B performance marketing campaigns specifically?" (Show enthusiasm for measurable impact and GTM goals).

• "How do you handle constructive feedback on your designs, especially from team members who may not have a design background?" (Emphasize your collaborative and data-driven approach to feedback).

• "Given our focus on remote work and EST schedule alignment, how do you ensure effective collaboration and communication?" (Highlight your proactivity, digital communication skills, and understanding of time zone considerations). Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly articulate: The Objective/Brief, Your Strategic Approach, The Creative Solution, and The Results/Impact (quantified where possible).

• Highlight B2B & Performance: Explicitly point out elements in your designs that cater to B2B audiences and drive performance metrics.

• Showcase Iterations: If possible, show variations of a design and explain the rationale behind the tested elements.

• Discuss AI Integration: Be prepared to discuss any AI tools used in the creation of the showcased work and the benefits derived.

• Be Concise and Engaging: Present your work clearly and enthusiastically, allowing time for questions and discussion.

📝 Enhancement Note: The interview preparation should focus on demonstrating an understanding of B2B marketing objectives, performance metrics, and the operational aspects of creative production, not just design aesthetics.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the Jobgether platform link.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest B2B static ad creative examples for LinkedIn, Meta, and Google Display. Ensure it includes quantifiable results and clear explanations of your process.

• Resume Optimization: Update your resume to highlight keywords such as "B2B Graphic Design," "Performance Marketing," "Digital Advertising," "A/B Testing," "Adobe Creative Suite," "Canva," and "AI Tools." Quantify achievements wherever possible.

• Prepare Your Narrative: Practice presenting your portfolio and discussing your design process, focusing on how your creative work drives measurable business outcomes for B2B campaigns. Be ready to articulate your experience with AI tools.

• Company Research: While the partner company is unnamed, research Jobgether's mission and how they leverage AI for hiring. Understand the typical operational culture of companies that prioritize performance marketing and remote work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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